!
SUN Seconda Università degli
Studi di Napoli
Facoltà di Architettura Luigi Vanvitelli
A.I.D.A.
ARCHITECTURE - INTERIOR DESIGN AND
FOR AUTONOMY
AA. 2012-2013
GRAPHIC DESIGN course
Prof. Ing. Vincenzo D’Elia
page 1
I.
theory
A. Introduction ..files....abstract....
A_UP_Introduzione al corso
B. History of Design
B.1.part 1
B.2.part 2
B1_History of graphic design_part1.pdf
B2_History of graphic design_part2.pdf
C. Graphic Design
C.1.Tipography and Layout
C.2.Typefaces: introduction (DUP)
C.3.Typefaces: Helvetica
presentazione: da studiare tutta
C2_Typefaces_introduction
C3_Typefaces_helvetica
D. Lecture notes
D.1.Immagine coordinata: il marchio (DUP)
D1_UP_Immagine coordinata_ Marchio
D.2.Most Famous Logos
D2_Most famous logos
D.3.Logo of University of California (movie: UoC)
vimeo.com/53530934
D.4.Progettazione grafica: la brochure (DUP)
D4_UP_Progettazione grafica_Brochure
D.5.Progettazione grafica: il manifesto (DUP)
D5_UP_Progettazione grafica_il manifesto
D.6.a new web site design (Wordpress)
D.7.a new blog design (Wordpress)
E. Gestalt Theory
E_Gestalt Theory
F. Designers
F.1.I protagonisti
dispensa: da studiare da pag. 07 a pag. 18
F1_UP_La grafica e i suoi protagonisti
F.2.Un caso Americano: Massimo Vignelli, New York
F2_The Vignelli Canon.pdf
G. Social Networks
G.1.LinkedIn: il primo social network professionale al mondo
page 2
II.
web sites to be visited - magazines
WEB SITES
★
http://www.designhistory.org/index.html
★
http://www.underconsideration.com/brandnew/
★
http://www.underconsideration.com/brandnew/
★
http://dev.e-types.com/playtype/about/typefaces/glossary/
MAGAZINES
1.
DIGITAL ARTS UK MAGAZINE
2.
LATITUDES
3.
WIRED
page 3
Topic issues to be considered -­‐
short essay to be choosed between the following and to be printed -­‐ to be discussed during the examina9on
http://www.designhistory.org/index.html
1. The History of Symbols
2.
3.
4.
5.
6.
7.
A Primer of Symbol Terms
Corporate Symbol Pioneers
ISOTYPE
Simbol Systems
Digital Symbol Pioneers
Cultural Issues
Branding and Antibranding
How Handwriting Developed
Early Writing Evolves from Pictures
Evolution of the Roman letterform
Uncials and Half Uncials
8th Century, The Carolingian letter
Blackletter or the Gothic Letterform
Italian Renaissance
Master Writing Teachers
Typographic Milestones
Gutenberg & Mechanical Writing
Italian Renaissance
French Typographic Contributions
Type in Northern Europe
Britain and the American Colonies
Tech Advances in Type Making
Sans Serif Faces
Methods of Type Classification
A Short History of Books
The Materials of Book Construction
Manuscript Books
Early Printed Books
18 & 19 C. Presses, Type & Paper
19th C. Type & Press Revivals
The Book in the 20th Century
Arts & Crafts and the Private Press
The Origins of the Arts & Crafts
William Morris and the Private Press
The Private Press Spreads
Private Press & Type Design USA
History of Posters
Early Broadsides
The French Poster Craze of 1880
Early European Illustrated Posters
Cubism Meets the Airbrush
The Photographic Poster
The Swiss Poster
American Posters of the 20th C
The Poster as Public Message
Avant Garde Typography
Early Typographic Formalists
Free Verse + Futurism
Russian Typographic Revolution
DeStijl
Typography at the Bauhaus
The New Typography
8. The Birth of Modernism
9.
10.
11.
12.
13.
Art Nouveau
Vienna Workshops
German Artist Union
Peter Behrens
DeStijl
The Bauhaus
Bauhaus Origins
The Three Locations
Graphic Design at the Bauhaus
Other Design Schools
The Origins of Advertising
The First Ad Agencies
The Science of Advertising
American Advertising Pioneers
The Art Directors from Europe
Madison Avenue
Graphic Designers Who Advertised
The Digital Revolution in Design
The First Graphical User Interface
Early Digital Typography
Pioneers of Digital Type
Designing for the Screen
The Impact of the Computer on Designers
Design After Modernism
The End of the International Style
Punk
New Wave
Cranbrook + Type Deconstuction
The Graphic Designer/Artist
Design for Social Good
Tibor Kalman
page 4
III. projects
III.1.Personal projects
III.1.1.attendance form
III.1.2.class folder
III.1.3.personal professional folder
III.1.4.personal portfolio form
III.1.5.LinkedIn CV
III.1.6.professional/personal blog
III.2.Corporate Identity projects
III.2.1.Company profile presentation (today): power point or key note
III.2.2.Logo design
III.2.3.Studio del particolare: la brochure
III.2.4.Studio del particolare: il manifesto (optional)
III.2.5.Studio del particolare: il pieghevole
III.2.6.Studio del particolare: il biglietto da visita
III.2.7.Company profile presentation (final project): power point or key note
III.2.8.Web site (optional)
III.2.9.LinkedIn page (optional)
III.2.10.Facebook page (optional)
page 5