FOR IMMEDIATE RELEASE
Melanie Gasmen
[email protected]
310-396-4132, ext. 314
KNOCK KNOCK PUBLISHES THE MADE-UP WORDS PROJECT
A collection of silly phrases from real families
VENICE, California, May 1, 2015—Today, Knock Knock, publisher of witty gifts
and books, announced the release of The Made-Up Words Project in their Fall
2015 signature line.
The Made-Up Words Project, created and
illustrated by Rinee Shah, is a collection of
unique phrases crowd-sourced from
submissions around the globe and based on
Shah’s popular project and website of the
same name, The Made-Up Words Project. It
compiles 100 silly phrases from real families—
like sticking your cold feet under someone’s
butt on the couch (“nurdeling”)—accompanied
by full-color illustrations on every page.
“When the idea came up, I thought it could be
something that a lot of people would relate to, no matter who they were,” Shah
said. “Some of these words are so random, you can't help but laugh. There's also
something so universal about these words. Many of them describe something
that everyone has experienced in some way.”
Reminiscent of the odd little phrases your own family created, this whimsical
book is a winning combination of warmth and sweetness—and a great gift for
family, friends, and co-workers.
“When The Made-Up Words Project proposal came in, we were smitten from the
get-go. Most families have their own secret language—funny words they’ve
made up for things—and the book sparks a fun sense of nostalgia and
playfulness in that way,” Erin Conley, Knock Knock’s managing editor, said.
“Also, the illustrations are incredibly charming. We just loved the whole package.”
The Made-Up Words Project will hit shelves in select retailers, booksellers, and
gift boutiques in the U.S., Canada, and the UK in August 2015. It is also available
for purchase online at knockknockstuff.com and Amazon in July 2015.
Knock Knock LLC • 1635-B Electric Ave. • Venice, CA 90291 • knockknockstuff.com • (800) 656-5662
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About Illustrator Rinee Shah
Rinee Shah is an illustrator and advertising art director based in San Francisco,
CA. For the past decade, her work has included directing music videos for indie
rock bands to creating mobile apps for toddlers, with her animation work
showcased in film festivals across the country and prominently featured on
Pitchfork, Stereogum and Fader Magazine. Her illustration project Seinfood was
seen in DesignTAXI, Apartment Therapy, and Cool Material. Afterward, her
illustration project, The Made-Up Words Project, gained press attention around
the world from Huffington Post, BuzzFeed, Mashable, and Flavorwire. She came
up with the idea for The Made-Up Words Project while watching a marathon of
The West Wing by herself in the dark.
For more information, visit www.rineeshah.com.
About Knock Knock
Knock Knock is an award-winning purveyor of witty books and gifts. Our
crackerjack in-house team creates humorous nonfiction and specialty journals
from the ground up, and we also publish new titles from outside authors,
bloggers, and other creative types.
For more information, visit www.knockknockstuff.com.
Knock Knock LLC • 1635-B Electric Ave. • Venice, CA 90291 • knockknockstuff.com • (800) 656-5662