THE CORK INDUSTRY CHARACTERIZATION STUDY OF THE INDUSTRY STATISTICS AND PROSPECTS CHARACTERIZATION STUDY OF THE INDUSTRY The Cork Industry 0. Introduction 1. Macroeconomic environment The Portuguese economy World economy 2. The Dehesa and the production of cork Land use in Portugal Cork oak forest area Cork production 3. Foreign trade Natural cork World market Portuguese foreign trade in natural cork Articles of cork World market Portuguese foreign trade in articles of cork Trade Balance of the cork industry 4. Corporate Structure Companies Employees 5. Economic and Financial Health of the Cork Industry Cork Processing - CAE 1629 Balance sheet Income statement Economic and financial ratios Wholesale of Cork - CAE 46213 Balance sheet Income statement Ratios Cork Extraction, gathering of resin and other forestry products, excl. wood - CAE 02300 Balance sheet Income statement Ratios 6. Investment and Innovation Investment financed through QREN Protection of industrial property 7. Customer Industries Wine Surface area of world vineyards Wine production International trade in wine The construction industry 8. Strategic foresight 9. Sources used Annexes Disclaimer Authors CHARACTERIZATION STUDY OF THE INDUSTRY STATISTICS Effectiveness Modernity Cooperation Excellence Flexibility Safety Innovation and Rigour Development Promote and value the Cork Industry Environmental protection Effectiveness Environmental protection INTRODUCTION 5 INTRODUCTION For many, cork is a sort of mythical entity, almost synonymous with Portugal. This raw material has, over the years, supported an industry that has grown and expanded its scope. Today, besides its classical use in the manufacture of closures, it is also used in the construction industry, decoration, and even fashion. Portuguese cork industry companies are very much oriented to international markets, having exported about 833 million euros of cork in 2013, and imported about 133 million euros, thus achieving a surplus of 700 million euros. The export/import ratio reached to 624%, a unique feat in Portuguese economy. Moreover, as this activity has a very strong domestic added value, to stick to the myth alone is out of the question: today, the role and potential of the cork industry in the Portuguese economic development should not be ignored. And, yet, it faces many and various challenges and problems, first in terms of cultivated area and quality of raw material, and then in terms of the contrasting corporate structure that stands in the way of defining a single and consistent strategy for all companies. This study seeks to document all the aspects relating to this industry, starting with land use for the production of cork. Cork-based international trade and all its related works is presented in detail, making it easy to understand how we arrive at the above mentioned value, per country and product. The very core of our work focuses on companies, as they are the leading players in the entire process. The diversity referred to earlier can be seen not only in the magnitude of the process, but also in the economic and financial health of companies and in their ability to innovate. The challenge facing the Portuguese Cork Association – APCOR – is to provide the sector with shared and mobilizing prospects. This study lists some of the specific challenges entailed in such a desire, and stresses that the only way to make it feasible is to increase the value added. To this end, while the companies should take the leading position, it is up to APCOR to play the central role as the essence of rationality, aggregation, and representation of sectoral interests. (...) we will seek to consider the main challenges that the sector may face given the foreseeable developments in the sector, in general, and the different types of corporate specialization, in particular. 1 MACROECONOMIC ENVIRONMENT 7 MACROECONOMIC ENVIRONMENT At a macroeconomic level, in a short and medium approach, there are more questions than certainties. In a longer-term document, it would have been reasonable to build up scenarios and try to assess opportunities and threats to the sector arising therefrom. Alternatively, as shown here, we will seek to consider the main challenges that the sector may face given the foreseeable developments in the sector, in general, and the different types of corporate specialization, in particular. The Portuguese economy In a sector that sends the bulk of its production to international markets, it seems that what happens on the home front will make little difference. This is not quite the case, not so much in terms of demand (which should nevertheless not be ignored), but for other reasons related with the operating conditions of companies. As the basic economic conditions seem to point to a more positive outlook, the expected gradual recovery of consumption will inevitably extend to segments that, directly or indirectly, will affect the cork industry, for example, wine consumption and other cork consumer uses. Instead, there is no such eager anticipation for the real estate sector, so a significant upturn in demand for cork for applications in construction is not expected – at least the usual applications, which, is in itself a challenge to the industry’s capacity for innovation. As we will see elsewhere in this document, although the cork industry does not seem to be the most affected, the financial health of many companies is precarious. As funding sources are apparently more available, this will allow economically viable companies a way out other than foreclosure. This also concerns not just the project, but most probably its governance and management. More funds available and better funding conditions gives the more ambitious and optimistic companies a chance to finance investment projects which they would have otherwise postponed. As the banking sector is likely to be more selective and stricter when evaluating risk, projects will have to be better substantiated, which will consequently clear up the business fabric. Under the funding conditions and competition ahead, the better managed companies with the best projects will have differentiated chances of survival and growth. The new Structural Funds framework offers opportunities for both the Association and for the companies in which, once again, the challenges ahead reward differentiation and innovation. In the case of the companies, as we move towards reimbursable subsidies, associated to rewarding and achieving goals, projects are required to be scrupulously designed to avoid unpleasant surprises. APCOR is responsible for increasing the awareness of its members to the evolving environment and to the implications that it has on the corporate, management, and operational structure of companies. Macroeconomic conditions will still be relevant, but it will all be decided at microeconomic level. 8 MACROECONOMIC ENVIRONMENT World economy In the current context, it is perhaps thoughtless to propose an analysis that focuses solely on the economic dimension of what is taking place worldwide. Markets have always been complex and multidimensional and, today, more than ever, much of what takes place in the economic sphere depends on other dimensions (political, legal, environmental, social, and technological). If ever evidence was needed, the “Outlook on the Global Agenda 2015” of the World Economic Forum would provide it. The 10 major trends/concerns identified therein, in no specific order, are: deepening income inequalities, followed by persistent jobless growth, lack of leadership, rising geostrategic competition, weakening of representative democracy, rising pollution in the developing world, increasing occurrence of severe weather events, intensifying nationalism, increasing water stress (lack of ), and, finally, the growing importance of health (innovation; epidemics) in the economy. In other words, contrary to what they would have us believe, economy is not sterile, out of this world. It is immersed, part of a whole in which the various dimensions interact with each other and influence the result. He who knows only about economy, doesn’t even know about economy itself. For all these reasons, while it is already hard enough to predict what 2015 will be like, to predict the next 5 or 6 years, which takes us to the 2020 mark is almost pure speculation. And this is not just a figure of speech. The review of forecasts by entities such as the IMF, between the autumn of 2014 and January 2015, was significant. Some factors, after weighing all the pros and cons, favourably influence growth, in particular in an economy such as the Portuguese one. For example, the falling oil prices, the falling euro and the Japanese yen, and also the drop in interest rates, although the impact of falling oil prices on economies such as the Angolan one should be monitored with caution and concern by those who operate in that country. Those overall positive impacts find opposition in the persistent effects of the crisis, in particular at European level, and its negative impacts on investment prospects. The lack of a visible solution for putting an end to crises such as the Russia-Ukraine one deepen those negative feelings, and the intensification of terrorist acts creates instability and uncertainty. According to the IMF, on average and in both 2015 and 2016, the more developed economies will grow about 2.4 percent, even though reviews are frequent, as we have seen before. As usual, the mean values mask different developments, which translate into a greater divide between the USA and almost all other developed economies, in particular the European ones. There are very strong indications that, for a large number of European countries, the current prevailing stagnation and deflation will continue to exist. If this were not the case, how could it be that several countries, with Germany at the helm, managed to sell their 5-year Treasury bonds at negative interest? Just as growth rates in advanced economies are different, the same applies when we compare them with the so-called emerging or developing countries. Although their growth rate is slightly higher than that of OECD countries, the reduction of the growth rate of emerging and developing countries is more apparent. In addition to the already mentioned Russian crisis, the Chinese economy is not expected to maintain the same growth pace, influencing the other Asian economies. The drop in oil prices, in particular, and of the so-called commodities, in general, will put the growth rate of emerging countries at a disadvantage, and cause imbalances in their budgets and external accounts, contributing to a much bleaker medium term scenario. For an industry so exposed to world economy as the cork industry, details will boil down to opportunities and not setbacks. We need to be aware of what the overall trends conceal, either in the different trends between trading blocs, or differences within each bloc. How will wine consumption worldwide grow? Will the cork stopper be able to hold on to its reputation? Will construction grow worldwide? Will energy efficiency provide more and new market uses for cork and its by-products? Will sustainability work for us? Will we be able to find new uses for cork? Is our research and development up to those challenges? There are more questions than answers. Or better still, one thing is certain: the result of this game is not pre-defined. You can only win the competition if you’re in the game. MACROECONOMIC ENVIRONMENT Portugal is the leading cork producer, with 49.6% of world production. 9 Worldwide, Portugal has the largest cork oak forest area and the largest share of cork production. 2 THE DEHESA AND THE PRODUCTION OF CORK 11 THE DEHESA AND THE PRODUCTION OF CORK Cork oak is, in terms of area, the second Portuguese forest species, taking up 716 000 hectares, mostly in the south of the country. This area has increased, albeit at a slow pace. Worldwide, Portugal has the largest cork oak forest area and the largest share of cork production. Land use in Portugal The forest takes up about 3.2 million hectares, 35.4% of the land area of Mainland Portugal, and is the main type of land use in the country (Table 2.1). The most recent National Forest Inventory (Inventário Florestal Nacional - IFN), however, shows a drop of 57 000 hectares in forest area compared to the 2005 IFN, which is added to the drop of 94 000 hectares between 1995 and 2005. In these 15 years, the forest area has therefore decreased 4.6%. The area devoted to agriculture has also decreased, as opposed to the area taken up with brush and pastures and urban land uses. TABLE 2.1 – AREAS PER TYPE OF LAND USE IN THE IFN OF 1995, 2005 AND 2010 (103ha) Source: Instituto da Conservação da Natureza e das Florestas - ICNF (2013). 1995 2005 Forest 3 305 Shrub and grassland 2 539 2010 Variations área % 1995-2005 2005-2010 3 212 3 155 35.4% -94 -57 2 720 2 853 32.0% +181 +133 Agriculture 2 408 2 205 2 114 23.7% -203 -91 Urban 315 399 426 4.8% +83 +27 Unproductive 190 196 178 2.0% +5 -17 Wetland 151 177 183 2.0% +26 +6 Total 8 909 8 909 8 909 100% 12 THE DEHESA AND THE PRODUCTION OF CORK Cork oak forest area Different types of common species of trees develop at a different pace within the same period (Table 2.2). The cork oak was one of the species whose area has increased over this period, now coming in second among the registered species, being the prevailing species in 23.4% of the forested area in Mainland Portugal, which is close to the numbers of eucalyptus and higher than those of the maritime pine. Having significantly grown more between 1995 and 2005, the increase in the cork oak area between 2005 and 2010 was nevertheless small (0.8%, that is, about 5 500 hectares). Among the other species, we note the continued increase in the area of eucalyptus plantations and the reduction in the maritime pine area. TABLE 2.2 – FOREST AREAS PER DOMINANT SPECIES, IN THE IFN OF 1995, 2005 AND 2010 (UN. 103 HA), IN MAINLAND PORTUGAL Source: ICNF (2013). 1995 2005 2010 área % Variation 1995-2005 Variation 2005-2010 103ha % Eucalyptus 648 707 750 25.5% 59.4 43.0 6.1% Cork oak 685 710 716 24.3% 25.3 5.5 0.8% Maritime pine 716 653 623 21.2% -63.1 -30.7 -4.7% Holm oak 336 329 325 11.1% -7.5 -3.8 -1.1% Other oaks 153 168 181 6.2% 15.7 13.1 7.8% Stone pine 112 161 169 5.8% 49.4 8.3 5.2% Other conifers 50 66 67 2.3% 15.9 1.6 2.4% Oaks 57 62 65 2.2% 5.2 2.8 4.5% Chestnut 27 37 41 1.4% 9.7 3.6 9.8% Acacia 3 5 5 0.2% 1.9 0.7 14.2% Total 2 787 2 899 2 943 100% 112.0 44.1 1.5% CHART 2.1 – EVOLUTION OF FOREST AREAS WHERE CORK OAKS PREVAIL (103 HA) ACCORDING TO THE IFN Source: ICNF (2010, 2013) 740 713 720 687 700 680 660 640 657 664 716 710 716 685 637 620 600 580 1963-66 1968-80 1980-89 1990-92 1995-98 IFN Methodology 2005 2005 IFN Methodology 2010 Chart 2.1 shows a long term view of the growth of cork oak forest area over the past 50 years: the information available also shows an accumulated increase of 12% (about 79 000 hectares); growth was more pronounced up to mid-1990s, but appears to have slowed down considerably since then. Due to the change in methods introduced in the IFN 2010, caution needs to be exercised when interpreting this data.1 2010 1. The sampling and classification method and the total reference area adopted by the IFN 2010 for Mainland Portugal were different from previous IFN methods. This new method was applied retrospectively to the 1995 and 2005 IFN reports to ensure comparability of data of the last 3 IFN reports, resulting in two different estimates of the cork forest area for 1995 and 2005. THE DEHESA AND THE PRODUCTION OF CORK The preliminary results of the IFN 2010, published in 2013, allows us to itemise the variation in the total area taken up with cork oak in the period 1995-2010, according to the previous or subsequent land use, depending on whether the land was gained or lost by this species (Table 2.3). Note that unlike the results shown before, this data refers to the total cork oak area and not only the stands in which a cork oak is the prevailing species, which explains why the data does not coincide: while the area of stands in which cork oak prevails has increased 31 000 hectares in the period under analysis, the total cork oak area has decreased by about 9 000 hectares. 13 As we well know, the dehesa (cork oak forest) finds its strongest habitat in southern Portugal: 78% of the stands in which it is the dominant species (about 556 000 hectares) are found in just four NUT2 III statistical regions – Alentejo Central, Alentejo (coast) Litoral, Alto (high) Alentejo and Lezíria do Tejo (marshland). Together with Baixo (Lower) Alentejo, Algarve, Beira Interior Sul (southern inland Beira) and the Peninsula of de Setúbal, we have more than 96% of the Portuguese cork oak forest area. TABLE 2.4 – CORK FOREST AREA (FOREST STANDS – DOMINANT TREE SPECIES) PER NUT III IN 2010 (ha) Source: Dados não publicados fornecidos pela equipa do IFN6 (2015). TABLE 2.3 – VARIATION IN THE TOTAL CORK OAK AREA 1995-2010 (ha) Source: ICNF (2013). Area % Alentejo Central 163 764 22.9% Alentejo Litoral 145 760 20.4% Área ganha Área perdida Variação líquida Alto Alentejo 140 608 19.6% Maritime pine 1750 1375 375 Lezíria do Tejo 106 175 14.8% Eucalyptus 2025 1675 350 Baixo Alentejo 65 090 9.1% Holm oak 1925 625 1300 Algarve 30 882 4.3% Oaks 275 75 200 Beira Interior Sul 20 230 2.8% Stone pine 1650 1275 375 Península de Setúbal 15404 2.2% Chestnut trees 50 50 0 Others 27 932 3.9% Other oaks 300 1150 -850 Total 715 845 100.0% Other conifers 75 150 -75 Forest Sub-total 8050 6375 1675 Single cuts 25 25 0 Burnt stands 125 75 50 Agriculture 20730 2501 18229 Shrub and grassland 47111 74743 -27632 Wetland 25 875 -850 Urban 0 125 -125 Unproductive 100 400 -300 Total 76166 85119 -8953 This reduction masks more expressive variations, but in opposing trends, of areas lost to shrubs and grassland (-28 000 ha) and areas conquered from agriculture (+18 000 ha). These variations are concentrated in the 1995-2005 period, with those occurring between 2005 and 2010 being of little significance. As to the remaining forest species, in this 15-year period, the net area of cork oak has increased (1 700 ha), showing net gains compared to the other main Portuguese forest species. As can be seen in the table, it only lost to the residual categories “Other oaks” and “Other conifers”. The National System of Classified Areas (Sistema Nacional de Áreas Classificadas - SNAC) is made up of the National Network of Protected Areas (Rede Nacional de Áreas Protegidas - RNAP), the classified areas part of the Rede Natura 2000, and other areas classified in the context of international commitments undertaken by Portugal. Although it represents 24% of the Portuguese forest area (Table 2.2), only 1% of the dehesa area falls within the Rede Nacional de Áreas Protegidas (Table 2.5). Cork oak represents, therefore, only 8% of the RNAP area and is, in this respect, behind the maritime pine, the holm oak, “Other oaks”, “Other conifers”, the eucalyptus, and the stone pine.3 2. Nolature of Territorial Units. 3. The dehesa area which according to the Forest Inventory 2010 is part of RNAP is only half of what appears in the 2005 inventory, but the change in methods makes the comparison difficult. 14 THE DEHESA AND THE PRODUCTION OF CORK TABLE 2.5 – FOREST STANDS AREAS IN THE REDE NACIONAL DE ÁREAS PROTEGIDAS, ACCORDING TO DOMINANT TREE SPECIES, IN THE IFN 2010 Source: Unpublished data provided by the IFN6 team (2015). Area in the RNAP (ha) % of the RNAP Area in Portugal (ha % of species area in the RNAP (ha) Maritime pine 29 357 22% 622 523 5% Holm oak 19 980 15% 325 227 6% Other oaks 18 554 14% 181 343 10% Eucalyptus 14 528 11% 749 928 2% Other conifers 14 478 11% 67 491 21% Stone pine 13 328 10% 169 365 8% Cork oak 10 653 8% 715 870 1% Chestnut trees 6 902 5% 40 785 17% Oaks 6 677 5% 65 040 10% Acacias 150 0% 5 226 3% Total 134 607 100% 2 942 800 5% The higher percentage of the cork oak forest area in the Rede Natura 2000, 16%, is in fact quite close to the average of the national forest area. As the presence of other species more often found in Portuguese forests – the eucalyptus and the maritime pine –, is less significant in the Rede Natura 2000, cork oak is indeed the most represented species (Table 2.6). TABLE 2.6 – FOREST STANDS AREAS IN THE REDE NATURA 2000, ACCORDING TO THE DOMINANT TREE SPECIES, IN THE IFN 2010 Source: Unpublished data provided by the IFN6 team (2015). Area in the RN2000 (ha) % of the RN2000 Area in Portugal (ha) % of species area in the RN2000 (ha) Cork oak 114 502 23% 715 870 16% Holm oak 92 547 19% 325 227 28% Eucalyptus 86 296 17% 749 928 12% Maritime pine 76 218 15% 622 523 12% Stone pine 38 509 8% 169 365 23% Other oaks 36 708 7% 181 343 20% Other conifers 20 255 4% 67 491 30% Oaks 17 504 4% 65 040 27% Chestnut trees 9 977 2% 40 785 24% Acacias 625 0% 5 226 12% Total 493 142 100% 2 942 800 17% THE DEHESA AND THE PRODUCTION OF CORK Rede Natura 2000 (RN) is a EU-wide network of nature protection areas established under Directives 79/409/CEE (Birds Directive) and 92/43/ CEE (Habitats Directive). Its aim is to assure the long-term survival of Europe’s most threatened species and habitats, contributing to stopping the loss of biodiversity.4 The importance of cork oak for biodiversity and the nature conservation was enshrined, under RN 2000, through the classification of two habitats: Habitat 6310 – Dehesas with evergreen Quercus spp. (not exclusively cork oak); it consists of 28 sites, the most relevant of which are Malcata, S. Mamede, Cabeção, Caia, Monfurado, Guadiana/Juromenha, Cabrela, Nisa/Lage da Prata, Moura/Barrancos, and Caldeirão. Habitat 9330 – Quercus suber forests; it consists of 33 sites, the most relevant of which are S. Mamede, Tagus estuary, rivers Sabor and Maçãs, Morais, Santo Adrião and Romeu mines. The importance of these two habitats is reflected in the large number of sites in which they occur. While the cork oak has a leading position in the Portuguese forest, the Portuguese cork oak has a particular relevance in the distribution of the species worldwide: it is limited to the Mediterranean region, in seven countries, where it occupies about 2.1 million hectares. Portugal has the largest cork oak area, 34% of the worldwide cork oak forest, followed by Spain and Morocco (Table 2.7). TABLE 2.7 – CORK OAK AREA PER COUNTRY (HA) Source: Portugal - Unpublished data provided by the IFN6 team (2015); Spain MARM (2012); Italy - FAO (2005); France - IM Liége (2014); Morocco - HCEF Marroc (2011); Algeria - FI (2009); Tunisia - Bem Jamaa (2011). Area % Portugal 715 870 34% Spain 574 248 27% Morocco 321 000 15% Algeria 230 000 11% France 100 000 5% Tunisia 85 771 4% Italy 64 800 3% Total 2 091 689 100% 4. Natura Network consists of: Protection Areas (SPA), established under the Birds Directive with the aim of assuring the protection of bird species and their habitats, listed in its Annex I, and of regularly occurring migratory bird species not referred to in annex I; Special Areas of Conservation (SAC) are sites designated under the Habitats Directive with the express aim express of “contributing to assure biodiversity, through the conservation of natural habitats (annex I) and the EU’s threatened habitats of wild fauna and flora species (annex II)” (ICNF, 2014). 15 Cork production World production of cork stands currently at 181 000 tonnes, and its geographical distribution is closely linked to that of the dehesa (Table 2.8). Portugal and Spain, however, rank high in terms of cork production compared to their cork oak forest area, together accounting for more than three thirds of world production. In contrast, Morocco and Algeria come in second among the main world producers, and their weight on cork production (11%) is substantially lower than their forest area (26%). Tunisia, Italy and France are the other countries identified in Table, each representing 3% to 4% of world production. TABLE 2.8 – CORK PRODUCTION PER COUNTRY (TON.) AND THEIR RELATIVE IMPORTANCE (%) Source: Portugal: ICNF 2010; Spain: MARM 2012; Italy: FAO, 2010; France: FAO, 2010; Morocco, Algeria and Tunisia: FAO, 2010. Tonnes % Portugal 85 145 47% Spain 55 666 31% Morocco 11 686 6% Algeria 9 915 5% Tunisia 6 962 4% Italy 6 161 3% France 5 200 3% Total 180 735 100% This chapter analyses the world trade and seeks to characterise the situation of the cork industry. 3 FOREIGN TRADE 17 FOREIGN TRADE This chapter examines the foreign trade of the cork industry. The first section looks into the foreign trade of natural cork, the type of product which Portugal predominantly imports. Then, we provide an overview of the foreign trade of manufactured cork products, of which Portugal is the leading world exporter. In each section, we present the indicators for the total world trade, and only then do we present the Portuguese foreign trade in greater detail. This chapter analyses the world trade statistics and seeks to characterise the situation of the cork industry. This analysis is inevitably dictated by the structure of the information available. The world trade statistics use a classification of goods and services called “Combined Nomenclature”, chapter 45 of which corresponds to “Cork and articles of cork”. This chapter is divided into the following 4 categories of products: • 4501 - Natural cork, raw or simply prepared; merely surfaceworked or otherwise cleaned, waste cork; crushed, granulated or ground cork; • 4502 - Natural cork, debacked or roughly squared, or in rectangular (including square) blocks, plates, sheets or strip, square or rectangular, including sharp-edged blanks for corks or stoppers; • 4503 - Articles of natural cork (excl. cork in square or rectangular blocks, plates, sheets or strips; stoppers and cork blanks, footware and parts thereof, removable insoles; headgear and parts thereof; plugs and dividers for shotgun cartridges; toys, games and sports equipment and parts thereof ); • 4504 - Agglomerated cork, with or without a binding substance, and articles of agglomerated cork (excl. footwear and parts thereof, removable insoles; headgear and parts thereof; plugs and dividers for shotgun cartridges; toys, games and sports equipment and parts thereof ). For the purposes of this chapter, in order to illustrate the economic logic of the Portuguese cork industry, whose manufacturing capacity largely exceeds the domestic production of the raw material, we found it appropriate to analyse foreign trade of natural cork (sections 4501 and 4502) and articles of cork, natural or agglomerated (sections 4503 and 4504) separately. 18 FOREIGN TRADE Natural cork This first section therefore analyses foreign trade in the categories CN 4501 (Natural cork, raw or simply prepared; merely surface-worked or otherwise cleaned, waste cork; crushed, granulated or ground cork) and 4502 (Natural cork, debacked or roughly squared, or in rectangular (including square) blocks, plates, sheets or strip, square or rectangular, including sharp-edged blanks for corks or stoppers). World market In 2013, exports of natural cork reached 132.5 million euros worldwide. This is 30% less than a decade before, in 2004. But as we can see in Chart 3.1, foreign trade of natural cork over the past decade has not been straight-up. Between 2004 and 2007, the amount exported was close to 180 million euros, albeit with a slight downward trend. In 2008 and, in particular, in 2009 a sharp decline was observed, with world trade dropping to about 100 million euros. As the chart also shows, the drop in volume was quite mild, so the reduction in the exported amount reflects a sharp drop in the average price charged, which, in fact, decreased from almost 1 700 euros per tonne in 2008 to just 1 210 in the following year. From 2009-2010, the natural cork trade shows a tendency to rise: in volume, it has already exceeded the figures in the early decade, and in value, despite a slight drop in 2013, it has recovered 30 million euros since the minimum recorded in 2009. The main actors in the international market of natural cork are Spain and Portugal, in this order, as seen in Table 3.1. In the most recent year for which numbers are available, 2013, Spain reached a world market share of 43.1% in value and 44.7% in volume – 41.8% and 40.4% for Portugal. If we compare these figures with those of the early decade, we can see that the Spanish market share increased in volume but dropped in value, while the Portuguese market share increased sharply in both cases. CHART 3.1 – MAIN EXPORTERS OF NATURAL CORK (CN 4501 AND 4502) Source: International Trade Centre (2014). Thousands 200 180 160 140 120 100 80 60 40 20 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1000 € tonnes TABLE 3.1 – MAIN EXPORTERS OF NATURAL CORK (CN 4501 AND 4502) Source: International Trade Centre (2014). 2004 2013 1 000 € % ton. % 1 000 € % ton. % Spain 92 277 49.0% 46 090 38.8% 57 186 43.1% 57 381 44.7% Portugal 64 842 34.4% 41 392 34.8% 55 433 41.8% 51 980 40.4% Morocco 10 155 5.4% 11 454 9.6% 5 686 4.3% 8 330 6.5% Italy 2 304 1.2% 1 049 0.9% 4 646 3.5% 4 538 3.5% Tunisia 4 312 2.3% 8 550 7.2% 1 629 1.2% 2 898 2.3% Algeria 123 0.1% 27 0.0% 684 0.5% 1 137 0.9% China 1 287 0.7% 2 230 1.9% 185 0.1% 180 0.1% Chart 3.2 shows that the approximation between the Portuguese and Spanish shares is a very recent phenomenon, being the result of an increase of almost 10 percentage points in the Portuguese share in 2012 and 2013. FOREIGN TRADE CHART 3.2 – PORTUGAL’S SHARE IN NATURAL CORK GLOBAL EXPORTS, IN VALUE (CN 4501 AND 4502) Source: International Trade Centre (2014). % 60 55 50 19 Worldwide, in recent years, the growth of these tariff subheadings has differed, as can be seen in Chart 3.4. In terms of volume, up to 2009-2010, all three categories showed a tendency to drop. In the three subsequent years, however, the exports of waste cork and crush, granulated or ground cork more than doubled (+110%), narrowing to 100 000 tonnes, while the growth of the remaining categories was much more modest (+15.8% for raw cork and +9.3% for debacked cork). 45 41.8% 40 35 CHART 3.4 – GLOBAL EXPORTS OF NATURAL CORK, IN VOLUME, PER TARIFF SUBHEADING 33.3% 30 Source: International Trade Centre (2014). 25 20 Thousands 100 15 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 80 Portugal Spain 60 40 As to the remaining countries (Table 3.1), Morocco is the third worldwide exporter, with a market share of about 5%, followed by Italy and Tunisia. Note also that in 2004 China represented almost 2% of exports in volume, but in 2013 it had basically stopped exporting cork, which may well mean that it has developed the capacity to use it on the home front. Although the global market shares of Spain and Portugal seem to be similar, the composition of their exports is different (Chart 3.3). Portuguese exports consist mainly of waste cork and crushed, granulated or ground cork (CN 4501.90), a product category of which Portugal is the world’s leading exporter. Spain, on the other hand, is the largest exporter of natural cork (4501.10), with exports of 21.5 million euros, and also of debacked or roughly squared cork, or in blocks, plates, sheets or strips (4502.00), having exported 14.4 million euros in 2013. CHART 3.3 – COMPOSITION OF SPANISH AND PORTUGUESE NATURAL CORK EXPORTS IN 2013, IN MILLION EUROS (CN 4501 AND 4502) Source: International Trade Centre (2014). 13,9 Natural cork, raw or simply prepared (4501.10) 21,5 34,6 Waste Cork; Crushed, Granulated or Ground Cork (4501.90) Debacked cork or roughly squared, or in rectangular blocks, plates, sheets or strips, square or rectangular (4502.00) Spain 21,3 6,9 14,4 Portugal 20 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Raw or simply prepared (4501.10) Waste cork and crushed, granulated or ground cork (4501.90) Debacked cork or roughly squared… (4502.00) In theory, total global imports are necessarily equal to that of exports. However, due to problems and various difficulties in statistical production, the values published in relation to these variables are systematically different, and the same holds true for cork. Statistics available for 2013 indicate that the global imports of natural cork stood at 135 500 tonnes, about 5% more than exports. In terms of value, the difference is striking: imports in 2013 reached 198.5 million euros, 50% higher than exports. Reflecting the importance of its cork manufacturing industry, Portugal is the undisputed leader in the import of this raw material, with a share of about 56% in both volume and value (Table 3.2). The second importer is Spain, but its share falls short of 20% in volume and is of about 12% in value. Looking at developments over the past decade, it appears that Portugal strengthened its share in almost 10 percentage points, while Spain lost relevance, in particular in terms of value. Among the remaining countries, note the drop in the power of Italy in the global market and, in contrast, the growth of Slovakia. 20 FOREIGN TRADE TABLE 3.2 – MAIN IMPORTERS OF NATURAL CORK (CN 4501 AND 4502) Source: International Trade Centre (2014). 2004 2013 1 000 € % ton. % 1 000 € % ton. % Portugal 91 759 46.8% 54 453 46.9% 112 176 56.5% 75 234 55.5% Spain 34 390 17.6% 24 445 21.0% 23 514 11.8% 26 888 19.8% Italy 20 670 10.6% 9 070w 7.8% 11 970 6.0% 6 201 4.6% France 8 728 4.5% 2 930 2.5% 7 988 4.0% 2 636 1.9% China 7 516 3.8% 3 030 2.6% 7 495 3.8% 2 598 1.9% Slovakia 33 0.0% 19 0.0% 4 424 2.2% 4 727 3.5% U. Kingdom 2 084 1.1% 695 0.6% 3 663 1.8% 808 0.6% Portuguese foreign trade in natural cork As we have seen in the previous section, Portugal is by far the largest worldwide importer of natural cork, but it is also the second largest exporter of this raw material. These symmetrical flows fall, to a great extent, within the structure of the chain value of the Portuguese cork industry and, in particular, of its main corporate group, so it is subject to major fluctuations due to decisions taken in that respect. Chart 3.5 shows the trade balance resulting from those trade flows, in both value and volume: in net terms, our country is, in both cases, an importer of raw material to feed its thriving manufacturing industry. It can be seen that the trade balance is significantly stable: over the past ten years, in terms of quantity, it has ranged from a low 15 600 tonnes in 2005 to a high of 34.5 in 2011; in terms of value, it has ranged between 25.6 million euros, in 2009, and 61.1 million in 2011. CHART 3.5 – PORTUGUESE FOREIGN TRADE IN NATURAL CORK (CN 4501 AND 4502) Source: Comext | Eurostat. Value Million € 120 100 80 60 40 20 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Quantity k tonnes € 80 70 60 50 40 30 20 10 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports FOREIGN TRADE CHART 3.6 – EXPORT MARKETS FOR PORTUGUESE NATURAL CORK (CN 4501 AND 4502) CHART 3.7 – ORIGIN OF THE PORTUGUESE IMPORT OF NATURAL CORK (CN 4501 AND 4502) Source: Comext | Eurostat. Source: Comext | Eurostat. Spain Spain Italy Italy China Germany Morocco Japan USA Tunisia Holland India Algiers France Brazil K tonnes Other Million € 0 5 10 15 20 25 30 35 Looking individually at each flow, between 2004 and 2013, we note that Portuguese exports of natural cork increased 14 400 tonnes (38%) in quantity, but dropped 1.6 million euros in value (-2.8%). In the past year, they decreased slightly in value (1.5 million euros, -2.6%), but increased in quantity (3 100 tonnes, 6.3%). Imports over the last decade increased in terms of both value (+24%) and quantity (+40%), and the past year was one of growth. Portuguese foreign trade in natural cork shows a strong geographical concentration (Chart 3.6). Spain receives 61% of the quantities exported, and 44% of their value, corresponding to 32 000 tonnes and 25 million euros. The second export market, Italy, does not exceed 12.4% in quantity and 13% in value. Imports are even more concentrated (Chart 3.7): 83.3% of the amount imported, and 88.9% of the value come from Spain, corresponding to 63 000 tonnes and 100 million euros. K tonnes Other Million € 0 20 40 60 80 100 120 21 22 FOREIGN TRADE CHART 3.8 – PORTUGUESE FOREIGN TRADE IN NATURAL CORK, IN VALUE, PER PRODUCT CATEGORY Source: Comext | Eurostat. Million € NC 4501.10 80 70 60 50 A more disaggregated analysis shows a significantly different situation in terms of the various tariff subheadings included in natural cork. Chart 3.8 shows that Portugal has a substantially negative trade balance in raw cork (CN 4501.10), reaching 59 million euros in 2013. In contrast, in the case of waste cork and crush, granulated or ground cork (CN 4510.90), Portugal has a trade surplus which, in the past year, was about 7 million euros. A regards debacked cork (CN 4502), the balance is negative but low, not reaching -5 million euros in 2013. In terms of quantity (Chart 3.9), Portugal presents a negative balance in the three product categories, and only the values of raw cork are significant. Note that in terms of quantity the trade in raw cork is less significant than waste cork, although it is quite opposite in terms of value. 40 30 20 10 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Million € Imports NC 4510.90 Million € 80 80 70 70 60 60 50 50 40 40 30 30 20 20 10 10 0 NC 4502.00 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports FOREIGN TRADE 23 CHART 3.9 – PORTUGUESE FOREIGN TRADE IN NATURAL CORK, IN QUANTITY, PER PRODUCT CATEGORY Source: Comext | Eurostat. k tonnes NC 4501.10 50 40 30 20 10 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports k tonnes Imports NC 4510.90 k tonnes 50 50 40 40 30 30 20 20 10 10 NC 4502.00 0 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports 24 FOREIGN TRADE Articles of cork We will now look into the foreign trade of “articles of natural cork” (CN 4503) – which covers natural cork stoppers and a residual category “other”- and “Agglomerated cork (with or without a binding substance), and articles of agglomerated cork” (CN 4504) – which includes “Squares, blocks, plates, sheets or strips; tiles of any shape; solid cylinders, including discs” and “other”. As in the previous section, we will begin by describing the international situation and then analyse the Portuguese foreign trade in more detail. CHART 3.10 – GLOBAL EXPORTS OF ARTICLES OF CORK (CN 4503 AND 4504) Source: International Trade Centre (2014) Million € Global market In 2013, the global exports of articles of cork reached 1.2 billion euros. This represents a growth of 0.3% compared to the previous year, but a drop of 9.7% in the past ten years. In terms of quantity, a total 198 000 tonnes of cork products were exported in 2013, i.e., 1.1% less than in the previous year, and -18% than in 2004. Chart 3.10 shows that the international economic crisis of 2009 had a strong impact on cork trade, particularly in value: between 2008 and 2009, world exports dropped 4.1% in quantity, and 14.1% in value. From then on, however, the market recovered to levels similar to those seen previously. Looking at the overall ten years, the Chart suggests that the market is relatively stable in terms of export value, which is about 1.1 billion euros and 200 000 tonnes. If we compare the information in Chart 3.1 and Chart 3.10, we note that the average export price per tonne of natural cork is about 1 000 euros, while for articles of natural cork it is about 6 000 euros. k tonnes 1400 350 1200 300 1000 250 800 200 600 150 400 100 200 50 0 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Value Quantity Portugal has an absolute preponderant position in the international market of articles of cork – two thirds of the value and almost three quarters of exported quantity (Table 3.3). This preponderance became even stronger over the past decade, in particular in terms of quantity. Spain is the second largest world exporter, but its share does not exceed 13.1% in value and 8.1% in quantity. TABLE 3.3 – MAIN EXPORTERS OF ARTICLES OF CORK (CN 4503 AND 4504) Fonte: International Trade Centre (2014). 2004 2013 1 000 € % ton. % 1 000 € % ton. % Portugal 815 701 63.0% 113 409 46.9% 777 169 66.4% 143 528 72.4% Spain 169 532 13.1% 24 033 9.9% 153 515 13.1% 16 038 8.1% France 49 795 3.8% 4 947 2.0% 57 250 4.9% 4 153 2.1% Italy 42 012 3.2% 3 142 1.3% 40 008 3.4% 3 604 1.8% Germany 32 020 2.5% 3 277 1.4% 24 603 2.1% 3 839 1.9% USA 35 008 2.7% 5 478 2.3% 19 696 1.7% 2 799 1.4% China 9 793 0.8% 5 540 2.3% 12 664 1.1% 5 695 2.9% Chart 3.11 shows that over the past decade, Portugal’s share in the global market of articles of cork has a tendency to grow, more in terms of quantity than of value. FOREIGN TRADE CHART 3.11 – PORTUGAL’S SHARE IN THE GLOBAL EXPORTS OF ARTICLES OF CORK (CN 4503 AND 4504) Source: International Trade Centre (2014). % 25 CHART 3.12 – GLOBAL EXPORTS OF ARTICLES OF CORK, PER TARIFF SUBHEADING Source: International Trade Centre (2014). Notes: 4503.10 – corks and stoppers of natural cork; 4503.90 – other articles in natural cork (excl. stoppers); 4504.10 – articles in agglomerate cork: blocks, plates, sheets or strips; tiles of any shape; solid cylinders including discs (incl. stoppers, in particular for sparkling wines); 4504.90 – other articles of agglomerated cork. 85 Value Million € 75 700 65 600 55 500 45 400 35 300 25 200 15 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Value Quantity 100 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Quantity K tonnes 180 When we break down the previous information per product type, Chart 3.12 shows very different growth trends. As regards natural cork stoppers (CN 4503.10), the decade may be divided into three periods: between 2004 and 2006, exports remained stable at about 33 000 tonnes and close to 600 million euros; between 2007 and 2009, there was a sharp drop to 20 000 tonnes, less 41% than early in the decade, while the value decreased 33%; since 2010, exports have remained stable at about 22 000 tonnes, while its value reached 482 million euros, in 2013, 15% above the lowest in 2009. The combination of prices and quantities reveals an increasing trend towards the average price per tonne, which rose from 18 000 euros in 2004 to 21 000 in 2013. The exports of “other articles of natural cork” have fallen sharply between 2004 and 2009, from 17 800 to just 3 100 tonnes, and from 45 to 23 million euros. In recent years, they stabilised at about 4 500 tonnes, but their value has increased gradually, reaching 33 million euros in 2013. The average price per exported tonne is about 7 000 euros. The combined nomenclature code (NC) 4504.10 is the one that shows a more favourable momentum. Its exports grew about 24% over the past decade, in both value and quantity. Consequently, its average price per tonne has remained stable at about 3 800 euros. The interpretation of this growth is made difficult by the fact that this category is very heterogeneous – it includes both agglomerated cork stoppers, in particular for sparkling wines, and other agglomerated products, most of which intended for the construction industry. Finally, “other articles of agglomerated cork” (CN 4504.90) show a most unfavourable growth. In quantity, its exports fell 73% in the past ten years, standing today at 17 700 tonnes. In value, the drop was also quite sharp (-48.8%). The average export price is of 4 300 euros per tonne. 160 140 120 100 80 60 40 20 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 4503.10 4503.90 4504.10 4504.90 Table 3.4 shows the main exporters of articles of cork, the majority of which are countries with a significant wine production. Depending on whether the analysis is made in terms of value or quantity, the largest world importer in 2013 was France (19.2%) or Germany (16.2%). However, over the past decade both countries reduced both the value and quantity of their imports. Among the importers shown in the table, for that period, the growth of Russia was the most significant, but note should also be made of the behaviour of the North-American market, which gained in importance, although more in terms of quantity than of value. 26 FOREIGN TRADE TABLE 3.4 – MAIN IMPORTERS OF ARTICLES OF CORK (CN 4503 AND 4504) Source: International Trade Centre (2014). 2004 2013 1 000 € % ton. % 1 000 € % ton. % France 270 034 22.2% 24 777 9.3% 211 372 19.2% 20 298 9.4% USA 176 032 14.5% 22 524 8.4% 187 345 17.0% 30 042 14.0% Italy 94 919 7.8% 49 709 18.6% 112 548 10.2% 12 912 6.0% Germany 114 198 9.4% 41 591 15.6% 78 036 7.1% 34 895 16.2% Spain 87 688 7.2% 10 634 4.0% 69 176 6.3% 23 531 11.0% Russia 4 818 0.4% 4 551 1.7% 42 043 3.8% 14 170 6.6% Argentina 34 333 2.8% 2 433 0.9% 34 836 3.2% 2 565 1.2% than in value (33%), implying a rise in the average price. Spain is the leading importer of natural cork stoppers, in quantity, and, according to statistics available in 2013, its imports have increased 42% to 15 000 tonnes. Assuming they are correct, these values would mean that the average price paid by Spain would be about 2 700 euros per tonne when those of other importers shown in the table vary between 14 000 and 23 000 euros. Given the diversity of products exported by the cork industry, we need to analyse the main importers per product type. As shown in Table 3.5, the USA and France are leading the imports of natural cork stoppers, their market shares being very similar in both value (22%) as in quantity (13%). Looking at the growth over the decade, we note that the quantities bought by the USA remained virtually unchanged, but their value dropped 12%, with a drop in the average export price. In France, however, imports fell more in quantity (39%) TABLE 3.5 – MAIN IMPORTERS OF NATURAL CORK STOPPERS (CN 4503.10) Source: International Trade Centre (2014). 2004 2013 1 000 € % ton. % 1 000 € % ton. % EUA 119 612 18.2% 5 987 15.9% 104 949 22.2% 6 008 13.4% França 155 623 23.7% 9 392 24.9% 103 696 21.9% 5 720 12.8% Itália 36 664 5.6% 1 902 5.1% 42 336 9.0% 2 428 5.4% Espanha 63 940 9.7% 4 622 12.3% 41 954 8.9% 15 411 34.4% Argentina 22 736 3.5% 774 2.1% 20 226 4.3% 868 1.9% R. Unido 8 244 1.3% 444 1.2% 16 421 3.5% 829 1.9% Chile 21 852 3.3% 717 1.9% 16 147 3.4% 1 115 2.5% The main importers of “other articles in natural cork” are the countries with their own cork production, such as Spain, Italy and even Portugal, suggesting that these imports take place largely within the organisation of the value chain of the cork industry (Table 3.6). FOREIGN TRADE 27 TABLE 3.6 – MAIN IMPORTERS OF OTHER ARTICLES IN NATURAL CORK (CN 4503.90) Source: International Trade Centre (2014). 2004 2013 1 000 € % ton. % 1 000 € % ton. % Spain 12 842 19.4% 952 6.8% 9 892 16.5% 1 062 12.7% Italy 15 692 23.7% 1 416 10.1% 8 242 13.8% 597 7.1% Canada 2 530 3.8% 362 2.6% 5 949 9.9% 665 7.9% Portugal 8 854 13.4% 1 232 8.8% 5 552 9.3% 384 4.6% Sweden 114 0.2% 27 0.2% 2 733 4.6% 965 11.5% Norway 245 0.4% 41 0.3% 2 628 4.4% 584 7.0% Japan 2 824 4.3% 54 0.4% 2 455 4.1% 550 6.6% In terms of value, France is the main importer of articles in agglomerate cork (21.5%), due to the imports of stoppers for sparkling wines, which fall under this product type (Table 3.7). The value of French imports in 2013 was similar to those recorded ten years ago. In terms of quantity, Germany is the largest importer with a 24% share. In 2013, its imports were about 15% below the values recorded in the early decade. Of these two countries, the USA are the second world importers in both value and quantity, having increased their imports in about 50% over the past ten years. Russia is one other market that has shown great momentum, having grown 244% in quantity and 861% in value. TABLE 3.7 – MAIN IMPORTERS OF ARTICLES IN AGGLOMERATE CORK: BLOCKS, PLATES, SHEETS OR STRIPS; TILES OF ANY SHAPE; SOLID CYLINDERS INCLUDING DISCS (INCL. STOPPERS, IN PARTICULAR FOR SPARKLING WINES) (CN 4504.10) Source: International Trade Centre (2014). Note: market shares in tonnes for 2004 are not shown because the statistics available do not appear to be reliable, as the total world exports they show are three times greater than the exports in any other year. 2004 2013 1 000 € % ton. % 1 000 € % ton. % France 104 392 25.7% 13 580 - 100 731 21.5% 12 983 9.6% USA 44 487 11.0% 14 237 - 66 435 14.2% 21 728 16.0% Germany 69 781 17.2% 38 405 - 59 405 12.7% 32 796 24.2% Italy 36 100 8.9% 42 577 - 47 305 10.1% 7 505 5.5% Russia 4 069 1.0% 4 010 - 39 100 8.3% 13 794 10.2% China 8 179 2.0% 2 866 - 14 807 3.2% 3 580 2.6% Spain 11 513 2.8% 3 971 - 13 543 2.9% 6 053 4.5% 28 FOREIGN TRADE Italy, the USA and Argentina are the main importers of “other articles of agglomerated cork” (Table 3.8), with import shares of about 12 to 14%. All these three countries have strengthened their imports in terms of value over the past decade. Note that the largest importer in quantity, in 2013, was the Czech Republic, which is not included in the table, as the latter is sorted by value: according to the statistics available, the Czech imports, which used to be about 200 tonnes per year, increased in 2012 to 2 000 tonnes, and in 2013 to 3 100. TABLE 3.8 – MAIN IMPORTERS OF OTHER ARTICLES OF AGGLOMERATED CORK (CN 4504.90) Source: International Trade Centre (2014). 2004 2013 1 000 € % ton. % 1 000 € % ton. % Italy 9 539 9.4% 3 813 13.9% 16 703 14.2% 2 382 9.1% USA 10 606 10.5% 1 911 7.0% 15 032 12.8% 2 203 8.4% Argentina 10 937 10.8% 1 393 5.1% 14 415 12.3% 1 662 6.4% Spain 1 912 1.9% 1 089 4.0% 6 231 5.3% 1 004 3.8% France 6 465 6.4% 1 062 3.9% 5 528 4.7% 1 476 5.6% Chile 7 248 7.2% 637 2.3% 5 349 4.6% 916 3.5% Germany 7 099 7.0% 1 223 4.5% 5 292 4.5% 1 351 5.2% Portuguese foreign trade in articles of cork As described in the previous section5, Portugal is really leading the exports of articles of cork, but is not a relevant importer. CHART 3.13 – PORTUGUESE FOREIGN TRADE IN ARTICLES OF CORK (CN 4503 AND 4504) Source: Comext | Eurostat. Million € Value K tonnes 900 160 800 140 700 Quantity 120 600 100 500 80 400 60 300 40 200 20 100 0 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports 5. The data used in this section are from Eurostat, which provides comprehensive statistics for the EU countries. In the previous section, as the idea was to have an overview of the world market, we used data from the United Nations Statistics Division, as presented by ITC. There are small differences between the two sources. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports FOREIGN TRADE Chart 3.13 presents the Portuguese export and import flows of articles of cork (CN 4503 and 4504). The difference between them allows us to immediately note that the exports reflect almost exclusively a trade surplus as the imports are correspondently unimportant. The imports/exports cover rate reached 3663% in 2013, and were never, over the past decade, below 1800%, a one-of-a-kind situation in the Portuguese economy. In terms of value, exports amounted to 778 million euros in 2013, which is similar to that recorded a decade ago. In fact, with the exception of the impact of the 2009 international economic crisis, the value of exports has remained substantially unchanged. Yet, the analysis of the growth in quantities exported shows a different reality: since 2009, exports have increased 40% and considerably exceeded the values reached a decade ago. This mismatch in the growth of value and quantity implies a drop in the average price of exports: while in 2004 the average price per tonne exported was more than 7 100 euros, in 2013 it was just 5 418 euros. This reduction is not mainly the result of the drop in price of each exported product type: it is chiefly due to the change in the composition of exports, in favour of products at a lower price, as shown in Chart 3.14. 29 Over the past decade, the structure of Portuguese exports of articles of cork changed drastically: in terms of quantity, the “blocks, plates, sheets and strip, tiles of any type, solid cylinders, in agglomerated cork with a binding substance” – a category essentially corresponding to building materials and decoration – strengthened their share from 19.8% to 54.8%; in contrast, the share of natural cork stoppers dropped from 17.5% to just 8.2%. Now, as the first product category had in 2004 an average export price under 2 700 euros, and the second product category exceeded 22 000 euros, the inevitable consequence of the recomposition of exports in favour of the former was the drop in the average export price. As shown in Table 3.9, the average export price of cylindrical natural cork stoppers grew 24% over the last ten years, mitigating the impact of the increase in the share of building materials in agglomerated cork with binding substances (+35 percentage points) and of its drop in price (-27%). Besides these products, one other product type that strengthened its position in exports was “other agglomerated cork stoppers (excl. for sparkling wine), the share of which rose from 6.3% to 11.8%. The charts below show, in more detail, the growth of Portuguese foreign trade in each of these product categories. CHART 3.14 – COMPOSITION OF PORTUGUESE EXPORTS OF ARTICLES OF CORK (CN 4503 AND 4504) PER PRODUCT TYPE, IN TERMS OF QUANTITY Source: Comext | Eurostat, our calculations. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 4503.10.10 4504.10.11 4504.10.91 4504.90.20 4503.10.90 4504.10.19 4504.10.99 4504.90.80 4503.90.00 Notes: 4503.10.10 - cylindrical natural cork stoppers; 4503.10.90 – other natural cork stoppers; 4503.90.00 – other articles of natural cork; 4504.10.11 – agglomerated cork stoppers for sparkling wines; 4504.10.19 – other agglomerated cork stoppers; 4504.10.91 - blocks, plates, sheets and strip, tiles of any type, solid cylinders, in agglomerated cork with a binding substance; 4504.10.99 - blocks, plates, sheets and strip, tiles of any type, solid cylinders, in agglomerated cork without a binding substance; 4504.90.20 – other agglomerated corks and stoppers (excl. cylindrical); 4504.90.80 – other articles of agglomerated cork. 30 co r -G rup o JPS C or k FOREIGN TRADE ©S TABLE 3.9 – EXPORTS OF ARTICLES OF CORK: VARIATIONS IN QUANTITIES AND PRICES a ed Source: Comext | Eurostat, our calculations. Share 2004 Var. Quant. 2004-13 Share 2013 Price 2004 Var. Price 2004-13 Price 2013 4503.10.10 17.5% -40.6% 8.2% 22 016 24.1% 27 329 4503.10.90 1.1% -13.8% 0.8% 15 279 57.1% 24 008 4503.90.00 1.4% -14.9% 0.9% 7 026 17.6% 8 260 4504.10.11 10.1% 5.4% 8.5% 9 791 -11.2% 8 691 4504.10.19 6.3% 136.6% 11.8% 5 822 7.5% 6 257 4504.10.91 19.8% 249.0% 54.8% 2 693 -27.0% 1 965 4504.10.99 24.9% -52.0% 9.5% 2 006 -18.6% 1 633 4504.90.20 5.1% -83.8% 0.7% 6 482 16.3% 7 539 4504.90.80 13.8% -56.0% 4.8% 2 394 24.7% 2 986 Notes: 4503.10.10 - cylindrical natural cork stoppers; 4503.10.90 – other natural cork stoppers; 4503.90.00 – other articles of natural cork; 4504.10.11 – agglomerated cylindrical cork stoppers for sparkling wine; 4504.10.19 – other agglomerated cylindrical cork stoppers; 4504.10.91 - blocks, plates, sheets and strip, tiles of any type, solid cylinders, in agglomerated cork with a binding substance; 4504.10.99 - blocks, plates, sheets and strip, tiles of any type, solid cylinders, in agglomerated cork without a binding substance; 4504.90.20 – other agglomerated cork stoppers (excl. cylindrical); 4504.90.80 – other articles of agglomerated cork. CHART 3.15 – PORTUGUESE FOREIGN TRADE IN CYLINDRICAL NATURAL CORK STOPPERS (CN 4503.10.10) Source: Comext | Eurostat. Million € Value K tonnes 500 25 400 50 300 15 200 10 100 5 0 Quantity 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports FOREIGN TRADE Chart 3.15 shows the trend of cylindrical natural cork stoppers exports, which, as can be seen in Table 3.9, corresponds to 8.2% of the quantity exported in 2013. This trend can be divided into two periods: between 2004 and 2009, there was a significant drop of 40% in quantity and 31% in value; since them, despite some fluctuations, exports have stood at about 320 million euros and 12 000 tonnes. Portuguese imports of this product type are residual and have fallen to less than half in the past ten years. In 2013, exports totalled 323 million euros and the trade balance was of 312 million. The average export price exceeded 27 000 euros per tonne, the highest in the decade. The 31 average import price is lower, at 16 000 euros. The “other natural cork stoppers” assured just 0.8% of Portuguese exports in 2013, in terms of quantity. Chart 3.16 shows that there is no defined trend in these exports: although there are one-off fluctuations, they have remained close to one thousand tonnes per year, which corresponds to 20 to 25 million euros. Imports of this product type are few, and have further reduced since 2009. The average export price totals 24 000 euros per tonne, the second highest among the products under analysis. CHART 3.16 – PORTUGUESE FOREIGN TRADE IN OTHER NATURAL CORK STOPPERS (CN 4503.10.90) Source: Comext | Eurostat. Million € Value K tonnes 35 1,6 30 1,4 Quantity 1,2 25 1,0 20 0,8 15 0,6 10 0,4 5 0,2 0 0,0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports Imports CHART 3.17 – PORTUGUESE FOREIGN TRADE IN OTHER ARTICLES IN NATURAL CORK (CN 4503.90.00) Source: Comext | Eurostat. Million € Value K tonnes 12 3,5 10 3,0 Quantity 2,5 8 2,0 6 1,5 4 1,0 2 0,5 0 0,0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports 32 FOREIGN TRADE The “other articles in natural cork” (Chart 3.17) represent 0.9% of the exported quantity. In the past ten years, the variations have ranged, but with no defined trend, between 500 and 1 500 tonnes, at a value of 8 and 11 million euros. Imports tend to decrease, although, unlike most of the other products, their order of magnitude does not significantly differ from that of exports. The average export price has been declining, and in 2013 it stood at 8 260 euros per tonne, while import prices reached 10 893 euros. In the past year, agglomerated cylindrical cork stoppers for sparkling wine (Chart 3.18) represented 8.5% of the quantity of exported articles of cork, corresponding to 12 000 tonnes and 106 million euros. The average price per tonne exported was, therefore, of 8 691 euros, about one third of the price achieved for natural cork stoppers. In respect of this product type, the last decade is divided into two periods with opposing growth trends: between 2004 and 2009, exports dropped 31% in value and 23% in quantity; since then and until 2013, they increased about 36%, in quantity and value, and are now at levels similar to those of the early decade. Besides being reduced, imports have shown a strong tendency to drop since 2004, falling 63% in value and 82% in quantity. The average import price for this product type is practically the same as the export price. As mentioned before, other agglomerated cylindrical cork stoppers (CN 4504.10.19) are one of the product types that have shown greater momentum (Chart 3.19): since 2004, its exports increased 137% in quantity and 154% in value. The average export price totalled 6 257 euros per tonne in 2013. The Portuguese imports of this product type are minimal, with a decreasing trend over the decade under analysis. CHART 3.18 – PORTUGUESE FOREIGN TRADE IN AGGLOMERATED CYLINDRICAL CORK STOPPERS FOR SPARKLING WINES (CN 4504.10.11) Source: Comext | Eurostat. Million € Value K tonnes 140 14 120 12 100 10 80 8 60 6 40 4 20 2 0 Quantity 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports FOREIGN TRADE 33 CHART 3.19 – PORTUGUESE FOREIGN TRADE IN AGGLOMERATED CYLINDRICAL CORK STOPPERS, EXCL. FOR SPARKLING WINES (CN 4504.10.19) Source: Comext | Eurostat. Million € Value K tonnes 120 Quantity 18 16 100 14 80 12 10 60 8 40 6 4 20 2 0 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports In terms of quantity, the product type that has grown over the past ten years was “blocks, plates, sheets and strip, tiles of any type, solid cylinders, in agglomerated cork with a binding substance”, with an export growth of 249% (Chart 3.20). As we have noted before, this product type today assures more than 50% of the quantity of articles of cork exported by Portugal. The growth in value was smaller, 155%, Imports reflecting a drop in the average price per tonne, which decreased from 2 693 to 1 965 euros. This is the second lowest price among the nine product categories under analysis. Imports of this product type are residual. CHART 3.20 – PORTUGUESE FOREIGN TRADE IN BLOCKS, PLATES, SHEETS AND STRIP, TILES OF ANY TYPE, SOLID CYLINDERS, IN AGGLOMERATED CORK WITH A BINDING SUBSTANCE (CN 4504.10.91) Source: Comext | Eurostat. Million € Value K tonnes 180 90 160 80 140 70 120 60 100 50 80 40 60 30 40 20 20 10 0 Quantity 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports 34 FOREIGN TRADE “Blocks, plates, sheets and strip, tiles of any type, solid cylinders, in agglomerated cork without a binding substance” have conversely experienced a quite negative export momentum (Chart 3.21): since 2004, its exports dropped 52% in quantity and 61% in value. As a result of this, their share in Portuguese exports declined from 24.9% in 2004 to just 9.5% in 2013. Their average export price, 1 633 euros per tonne, é is also the lowest among the product categories under analysis. The importance of imports of this product type is not significant. CHART 3.21 – PORTUGUESE FOREIGN TRADE IN BLOCKS, PLATES, SHEETS AND STRIP, TILES OF ANY TYPE, SOLID CYLINDERS, IN AGGLOMERATED CORK WITHOUT A BINDING SUBSTANCE (CN 4504.10.99) Source: Comext | Eurostat. Million € Value K tonnes 60 35 50 30 Quantity 25 40 20 30 15 20 10 10 5 0 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports Non-cylindrical agglomerated cork stoppers represent only a small share in Portuguese exports of articles of cork: just 0.7% in 2013. This product category had the most negative market dynamic among the categories under analysis, with its exports dropping more than 80% in the past ten years (Chart 3.22). Its average export price stands at 7 539 euros per tonne. Finally, the other articles of agglomerated cork (Chart 3.23) represent also 4.8% of Portuguese exports, in terms of quantity, however they have declined over the decade. Their average export price is about 3 000 euros per tonne. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports FOREIGN TRADE 35 CHART 3.22 – PORTUGUESE FOREIGN TRADE IN OTHER AGGLOMERATED CORK STOPPERS (EXCL. CYLINDRICAL) (CN 4504.90.20) Source: Comext | Eurostat. Million € Value Quantity K tonnes 40 7 35 6 30 5 25 4 20 3 15 2 10 1 5 0 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports Imports CHART 3.23 – PORTUGUESE FOREIGN TRADE IN OTHER ARTICLES OF AGGLOMERATED CORK (CN 4504.90.80) Source: Comext | Eurostat. Million € K tonnes Value Quantity 18 40 16 35 14 30 12 25 10 20 8 15 6 4 10 2 5 0 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Exports Imports Imports Table 3.10 shows the leading export markets for Portuguese cork stoppers, in terms of value. Not surprisingly, the main destinations are countries with a significant wine production. Overall, in the past ten years, these exports decreased 12.5%. The French market kept up with this drop but continued to be the leading destination, taking in a little over a quarter of Portuguese exports. The performance of exports to Germany was markedly negative, dropping 60% and implying a drop in the share of this country from 8.4% to 3.8%. In percentage terms, the best performance was of the Russian market, which increased its purchases by 618%. However, in absolute value, the growth of exports to Italy totalling 26 million euros is much more significant, which explains why this country moved from the fifth to the third position among the leading Portuguese cork stoppers markets. 36 FOREIGN TRADE TABLE 3.10 – EXPORT MARKETS FOR PORTUGUESE CORK STOPPERS Source: Comext | Eurostat. Notes: Aggregation of the values of subheadings 4503.10.10 - cylindrical natural cork stoppers, 4503.10.90 – other natural cork stoppers, 4504.10.11 – agglomerated cylindrical cork stoppers for sparkling wine, 4504.10.19 – other agglomerated cylindrical cork stoppers e 4504.90.20 – other articles of agglomerated cork (excl. cylindrical). Countries 2004 2013 Variation 04-13 Million € % Million € % Million € % France 181.0 27.8% 151.6 26.6% -29.4 -16.3% USA 97.8 15.0% 104.0 18.3% 6.2 6.3% Italy 41.8 6.4% 67.4 11.8% 25.6 61.1% Spain 71.1 10.9% 62.1 10.9% -8.9 -12.6% Germany 54.8 8.4% 21.7 3.8% -33.1 -60.4% Chile 26.1 4.0% 20.0 3.5% -6.1 -23.5% Argentina 18.4 2.8% 16.6 2.9% -1.9 -10.1% Russia 1.8 0.3% 13.0 2.3% 11.2 618.0% United Kingdom 9.8 1.5% 12.5 2.2% 2.7 28.1% Mexico 3.2 0.5% 12.4 2.2% 9.3 293.3% Other countries 144.7 22.2% 87.7 15.4% -57.1 -39.4% Total 650.5 100.0% 569.0 100.0% -81.5 -12.5% The geographical distribution of exports of other articles of cork, excl. cork stoppers, is quite different (Table 3.11). Germany in this case takes the lead, absorbing a quarter of Portuguese exports, followed closely by the USA. Over the decade, exports to Germany were in line with the general growth of exports, therefore its market share remains roughly unchanged. Growth of exports to the USA continued at a slower pace, causing some loss of market share. In contrast to the cork stoppers, over the last ten years, all the main ten export markets for other articles of cork increased their purchases from Portugal. Among them, Russia was the market that grew the most (293%), its market share having more than doubled (from 4.7% to 11.3%). Among the various aggregated products in Table 3.11, some diversity in the geographical pattern of exports can be observed. Germany’s leadership results from its position as first buyer of blocks, plates, sheets, strips, tiles, solid cylinders, in agglomerate cork with or without a binding substance. However, its position drops to third place in respect of the subheading 4504.90.80 (other articles of agglomerated cork) and to tenth place as regards 4503.90.00 (other articles of natural cork). The leader in this product type is the United Kingdom, with a market share of 47%, followed by Switzerland (18%) and Italy (11%). The United Kingdom also leads in terms of other articles of agglomerated cork (18%), followed by Canada (15%). The USA are the second buyer of blocks, plates, sheets and strip, tiles of any type, solid cylinders, in agglomerated cork with a binding substance (22%), but falls back to the seventh position in respect of these products without a binding substance (4.3%). FOREIGN TRADE 37 TABLE 3.11 – EXPORT MARKETS FOR PORTUGUESE ARTICLES OF CORK, EXCL. CORK STOPPERS Source: Comext | Eurostat. Notes: Aggregation of the subheading values 4503.90.00 – other articles of natural cork, 4504.10.91 - blocks, plates, sheets and strip, tiles of any type, solid cylinders, in agglomerated cork with a binding substance, 4504.10.99 - blocks, plates, sheets and strip, tiles of any type, solid cylinders, in agglomerated cork without a binding substance e 4504.90.80 – other articles of agglomerated cork. Countries 2004 2013 Variation 04-13 Million € % Million % Million € % Germany 31.1 24.1% 48.8 23.4% 17.7 56.7% USA 25.1 19.5% 35.7 17.1% 10.7 42.5% Russia 6.0 4.7% 23.6 11.3% 17.6 293.1% United Kingdom 5.6 4.3% 11.2 5.3% 5.6 99.3% Canada 5.3 4.1% 8.9 4.3% 3.6 67.7% France 3.4 2.6% 6.8 3.2% 3.4 98.2% Switzerland 5.0 3.9% 6.7 3.2% 1.7 33.6% Italy 4.8 3.8% 6.6 3.2% 1.8 37.5% Poland 3.1 2.4% 5.6 2.7% 2.6 84.1% Belgium 2.5 1.9% 4.9 2.4% 2.4 95.8% Other 36.9 28.6% 49.7 23.8% 12.8 34.7% Total 128.9 100.0% 208.6 100.0% 79.7 61.9% Trade balance of the cork industry Following the analysis of the foreign trade in natural cork and articles of cork shown in the two previous sections, this final chapter section provides a summary of the Portuguese trade balance according to chapter 45 of the Combined Nomenclature, corresponding to cork and articles of cork. CHART 3.24 – PORTUGUESE FOREIGN TRADE IN CORK AND ARTICLES OF CORK (CHAPTER 45 OF THE COMBINED NOMENCLATURE) Source: Comext | Eurostat. Million € Value K tonnes 1000 250 800 200 600 150 400 100 200 50 0 Quantity 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports In 2013, Portugal exported about 833 million euros of these products and imported 133 million euros, thus achieving a surplus of 700 million euros. The import/export cover rate amounted to 624%. Despite some fluctuations, related in particular to the international economic situation, these unique values in the Portuguese economy remained relatively stable over the past decade (Chart 3.24). In terms of quantity, in 2013 Portugal exported 195 000 tonnes of cork and articles of cork, having imported 77 000 tonnes. The quantity exported has increased significantly in recent years, increasing the imports balance. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Exports Imports The average price per tonne exported totalled 4 261 euros in 2013, and then dropped back to the figures of the early decade, as the result of the change in composition of exports already addressed in previous sections. The average price per tonne imported was 1 726 euros. The difference between the two values shows the long term strategy of the sector in importing raw material and transforming it in Portugal into products with higher value-added. This chapter seeks to identify the essential structural characteristics of the corporate fabric of the cork industry. 4 CORPORATE STRUCTURE 39 CORPORATE STRUCTURE Although the corporate structure of the cork industry is very heterogeneous, it is composed for the most part by small or very small companies, with a strong geographical concentration and relatively low staff skill levels. This chapter seeks to identify the essential structural characteristics of the corporate fabric of the cork industry. The analysis focuses on the following four sub-classes of the Portuguese classification of economic activities (Classificação das Atividades Económicas - CAE): • • • • 16293 – Cork processing (transformation); 16294 – Manufacture of cork stoppers (stoppers); 16295 – Manufacture of other cork products (other products); 46213 – Wholesale of cork in rough. Companies The corporate structure of the cork industry has changed over the past decade, showing a significant drop in the number of active companies. According to the Integrated Company Accounts System, of Instituto Nacional de Estatística (Portuguese national statistics institute), between 2004 and 2012 the number of cork industrial companies dropped from 1 244 to 943, a reduction of almost 25%.6 Over this period, the cork industry has represented about 1.4% of the Portuguese processing companies, as their number has decreased in a similar proportion to that of the cork industry (Table 4.1). As can be seen in Chart 4.1, the drop in the number of companies has affected just the cork transformation activity, where the number of companies in the INE records fell from 807 to just 376 (-53%). The companies involved in the manufacture of cork stoppers are about 500, having increased until 2008 when they reached a peak of 564, and decreased since then, but still above the 2004 level (according to the last year available – 2012). The number of accompanies active in the manufacture of other cork products has increased gradually, but is still small: for 2012, the INE records show 66 companies, 60% more than in 2004. 6. This downward trend is confirmed by data from the Ministry of Solidarity, Employment and Social Security. These data show different values because they are formed according to concepts and methods different from those used by INE, but the decreasing order of magnitude is not very different (-16.5%). 40 CORPORATE STRUCTURE TABLE 4.1 – NUMBER OF COMPANIES PER ACTIVITY Source: INE | Integrated Company Accounts System. 19293 Transformation 16294 Stoppers 16295 Other cork products Cork industry % Cork Processing in the industry Process. industry 46213 Wholesale Cork sector 2004 807 481 41 1 244 88 172 1.4% 295 1 539 2005 732 515 42 1231 86408 1.4% 286 1 517 2006 638 528 45 1 168 83 908 1.4% 283 1 451 2007 598 541 46 1 185 83 899 1.4% 296 1 481 2008 546 564 50 1 160 83 047 1.4% 299 1 459 2009 472 543 61 1 076 78 940 1.4% 288 1 364 2010 403 507 61 971 74 081 1.3% 273 1 244 2011 387 492 65 944 72 286 1.3% 280 1 224 2012 376 501 66 943 69 053 1.4% 265 1 208 Variation 2004-12 -53.4% 4.2% 61.0% -24.2% -21.7% - -10.2% -21,5% CHART 4.1 – NUMBER OF COMPANIES PER ACTIVITY Source: INE | Integrated Company Accounts System. 900 800 700 600 500 400 300 200 100 0 2004 2005 2006 2007 Cork stoppers Preparation Wholesale Other cork products 2008 2009 2010 2011 2012 The statistics on the companies dedicated to the wholesale of cork in rough show that, over the same period, their number has dropped 10%, from 295 to 265. A small number of large factories coexist in the cork industry corporate fabric along with a large majority of small and micro companies. Chart 4.2 shows the distribution of companies according to four types of size. Companies with less than 10 staff prevail in the four fields of activity, varying between a low of 68% in the manufacture of other cork products and a high of 96% in the wholesale of cork in rough, and 85% in the transformation of cork and cork stoppers. In these two industrial activities, 12% of companies have 10 to 49 staff, reaching 21% in the manufacture of other cork products. Companies employing 50 staff represent 2% in the transformation of cork, 3% in the manufacture of cork stoppers, and 11% in the manufacture of other cork products. No companies in the wholesale of cork in rough fulfil this criterion. The size structure of the cork industry is not very different from the general one in the Portuguese manufacturing industry, which consists of 82.9% of companies with less than 10 staff, 13.9% with 10 to 49, 2.9% with 50 to 249, and 0.4% with 250 staff or more. If we analyse the size structure of the sector, we note that since 2004 the greatest change was in the manufacture of other products, an activity in which the weight of companies employing less than 10 staff increased from 51% to 68%. The transformation of cork stoppers registered a very slight increase (from 84.6% to 86.2%) in the weight of these companies, which, in contrast, decreased in wholesale (from 98.3% to 96.2%) and in the manufacture of cork stoppers (from 87.9% to 84.8%). CORPORATE STRUCTURE CHART 4.2 – COMPANY SIZE STRUCTURE IN THE CORK INDUSTRY (2012) CHART 4.3 – GEOGRAPHICAL DISTRIBUTION OF CORK COMPANIES (2012) Source: INE | Integrated Company Accounts System. Source: INE | Integrated Company Accounts System. % % 100 100 90 90 80 80 70 70 60 60 50 50 40 40 30 30 20 20 10 10 0 41 0 Preparation Cork stoppers Other cork products Wholesale Cork stoppers Preparation Other cork products Wholesale 250 or more 10 to 49 Other regions Central Alentejo Peninsula of Setúbal 50 to 249 Less than 10 Algarve Coastal Alentejo Entre Douro e Vouga Another characteristic of the cork industry is its strong geographical concentration. Chart 4.3 shows this situation in 2012. Within the sector, the cork stoppers industry is the most concentrated: 94% of the companies are situated in Entre Douro e Vouga, notably in the municipality of Feira. This region is also home to 66% of cork transformation companies and 53% of companies dedicated to the manufacture of other cork products. The representativity in wholesale is smaller – 28%. Over the period represented in the Chart, the weight of Entre Douro e Vouga in the national total remained stable in the cork stopper industry, dropped 7 percentage points in cork transformation and 3 percentage points in other cork products, and increased 3 percentage points in wholesale. Besides being represented in Entre Douro e Vouga, the cork transformation industry is also significant in terms of number of companies in the Peninsula of Setúbal (9%) and in Alentejo Central (8%). In terms of manufacture of other cork products, there is a significant number of companies (20%) in other regions not shown individually in the chart (in particular in the Algarve, Alto Alentejo, Lezíria do Tejo and Greater Lisbon), as well as in the Peninsula of Setúbal (9%) and Alentejo Central (7%). Wholesale of cork in rough is less concentrated across the territory, with just 23% of companies in other regions – 21% in Alentejo Litoral and 16% in the Algarve. Notes: According to the current statistical classification until 2013, Entre Douro e Vouga includes Arouca, Santa Maria da Feira, Oliveira de Azeméis, São João da Madeira and Vale de Cambra. The Peninsula of Setúbal includes Alcochete, Almada, Barreiro, Moita, Montijo, Palmela, Seixal, Sesimbra and Setúbal. Alentejo Litoral includes Odemira, Alcácer do Sal, Grândola, Santiago do Cacém and Sines. Alentejo Central consists of Alandroal, Arraiolos, Borba, Estremoz, Évora, Montemor-o-Novo, Mourão, Portel, Redondo, Reguengos de Monsaraz, Vendas Novas, Viana do Alentejo, Vila Viçosa and Sousel. Algarve includes all the region’s municipalities. The economic impact of the geographical concentration of the cork industry is significant in the main areas where it is established. Table 4.2 shows that in Entre Douro e Vouga the weight of the cork industries in the transforming industry, measured by the number of companies, is about 10 times greater than that throughout the country: in the country as a whole, 0.5% of the manufacturing companies are dedicated to the transformation of cork, but in Entre Douro e Vouga this weight increases to 5.8%; similarly, in the whole of the country only 0.7% of companies are dedicated to the manufacture of cork stoppers, but the percentage reaches 11% in Entre Douro e Vouga; finally, the manufacture of other cork products represents 0.8% of the manufacturing companies of this region, where national figures top at 0.1%. 42 CORPORATE STRUCTURE TABLE 4.2 – WEIGHT OF THE CORK INDUSTRY IN THE MANUFACTURING INDUSTRY (IN NUMBER OF COMPANIES) Source: INE | Integrated Company Accounts System. Transformation Stoppers Other cork products Entre Douro e Vouga 5,8% 11,0% 0,8% Peninsula of Setúbal 1,2% 0,1% 0,2% Alentejo Litoral 3,7% 0,0% 0,7% Alentejo Central 2,9% 0,2% 0,5% Algarve 0,5% 0,0% 0,2% Portugal 0,5% 0,7% 0,1% Employees The INE Integrated Company Accounts System, mentioned in the previous section, indicates that the cork industry companies employed 9 190 staff in 2012, the majority of which (51%) worked in cork stoppers manufacturing companies, 29% in cork transformation companies, and 20% in the manufacture of other cork products. Chart 4.4 shows the evolution of employment in these areas of activity since 2004. The trends are similar to those previously analysed for the number of companies: INE data indicate that employment in the manufacture of cork stoppers is relatively stable (+8%), to a significant growth in the manufacture of other cork products (+33%), although starting from a low base, and to a sharp decline in the transformation of cork (-62%). CHART 4.4 – NUMBER OF EMPLOYEES PER ACTIVITY TABLE 4.3 – NUMBER OF PERSONS EMPLOYED IN THE CORK INDUSTRY (2012) Source: INE | Integrated Company Accounts System. Source: INE | Integrated Company Accounts System. Note: EDV – Entre Douro e Vouga. 8000 7000 6000 % of EDV in Portugal % in Portu% in the EDV guese manmanufacturufacturing ing industry industry 5000 4000 Transformation 56.2% 3.0% 0.4% 3000 Cork stoppers 90.6% 8.4% 0.7% 2000 Other cork products 68.2% 2.4% 0.3% 1000 Cork industry 76.1% 13.8% 1.4% 0 2004 2005 2006 2007 Cork stoppers Preparation Other cork products 2008 2009 2010 2011 2012 43 CORPORATE STRUCTURE According to this source, about three quarters of cork industry employees work in Entre Douro e Vouga (Table 4.3): this concentration is particularly marked in the manufacture of cork stoppers, exceeding 90%. As a result, the weight that cork industry has on employment is much higher that across the country: the transformation of cork stoppers represents 3% of employment in the manufacturing industry in Entre Douro e Vouga, but only 0.4% in the country; as regards the manufacture of cork stoppers, these values increase to 8.4% and 0.7%, respectively; and in other cork products, they total 2.4% and 0.3%. The database of the Ministry of Solidarity, Employment and Social Security refers that the number of employees in the cork industry in 2012 is slightly lower than the figures recorded by INE: 8 610. Using this source, we note that about four out of five cork industry workers have completed only basic education (Table 4.4). However, the percentage of those with further studies has been increasing: between 2006 and 2012, it increased from 15.5% to 20%. Note also that in this short 6-year period the number of cork industry workers that have completed master degrees and PhDs has increased 142%. An analysis of the academic qualifications level of workers (Table 4.5) also shows a positive trend: in the last 6 years, the percentage of non-qualified and semi-qualified workers decreased significantly (24 percentage points), as opposed to the qualified workers, and the percentage of middle and senior management increased. TABLE 4.4 – NUMBER OF PERSONS EMPLOYED IN THE CORK INDUSTRY PER ACADEMIC QUALIFICATIONS TABLE 4.5 – NUMBER OF PERSONS EMPLOYED IN THE CORK INDUSTRY POR LEVEL OF QUALIFICATION Source: Ministry of Solidarity, Employment and Social Security. Source: Ministry of Solidarity, Employment and Social Security. 2006 Persons st 2012 % Persons 2006 % Less than 1 cycle 282 2.6% 111 1.3% Basic education 8 839 81.6% 6 756 78.5% Secondary and post-secondary education 1 011 9.3% 1 041 12.1% Undergraduate degree 172 1.6% 113 1.3% Graduate degree 481 4.4% 526 6.1% Master’s and PhD 19 0.2% 46 0.5% Unknown 32 0.3% 17 0.2% Total 10 836 8 610 2012 Persons % Persons % Trainees and apprentices 50 0.5% 36 0.4% Supervisors, foremen, masters and team leaders 634 5.9% 601 7.0% Non-qualified workers 3 155 29.1% 2 004 23.3% Semi-qualified workers 2 795 25.8% 652 7.6% Qualified workers 2 831 26.1% 4 249 49.3% Highli qualified workers 180 1.7% 131 1.5% Middle management 210 1.9% 255 3.0% Senior management 824 7.6% 682 7.9% Unknown 157 1.4% 0 0.0% Total 10 836 8 610 The purpose of this analysis is to offer an insight into the economic and financial situation in of the sectors represented by APCOR. 5 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY 45 ECONOMIC AND FINANCIAL SITUATION IN THE CORK INDUSTRY This chapter focuses on the overall economic and financial health of the cork industry companies. The information on industrial, commercial and forestry companies is considered autonomously. Based on the classical indicators and for each of these activities, the analysis seeks to examine and identify any weaknesses, but also strong cases with potential. The purpose of this analysis is to offer an insight into the economic and financial health of the sectors represented by APCOR, providing the companies with a benchmark so that they can assess their own performance. Taking into consideration the high dispersion of the sample, in particular as regards the size of companies in each sector of activity, we used two statistical indicators: the average and the median. The first one allows us to accurately quantify the average values of each heading, but is influenced by the presence of outliers. The second indicator is not affected by this problem, dividing the sample in equal parts, taking as reference the variable under analysis, thus representing the intermediate value. All the data used to characterise the samples of sectors of activities were collected from the SABI commercial database, using the same criteria: we considered all the companies with operating revenues and overall positive assets for the period 2011-2013. We therefore obtained 413 companies under CAE 16293, 16294, and 16295; 86 companies under CAE 46213; and 21 companies under CAE 02300. Cork processing - CAE 1629 This first section of the chapter focuses on the three following sub-classes of the national classification of economic activities (Classificação das Atividades Económicas - CAE): • 16293 - Cork processing industry; • 16294 - Manufacture of cork stoppers; • 16295 - Manufacture of other cork products. To this end, we used the database to analyse the accounts of all companies within these sub-classes that meet the criteria described before, resulting in a sample of 413 companies. A striking feature of the cork processing companies, whatever the criteria of analysis, is that they are heterogeneous. This is clearly visible in Chart 5.1, which shows the values of Total Assets for 2013: note the enormous dispersion, between a low of 2 700 euros and a high of 188 million. This disparity makes it difficult to identify the values that can be considered representative of the industry. The usual procedure is to use the arithmetic average of the indicators analysed, which, in this case, is 2.6 million euros. However, the chart also shows that the assets of most of these companies are influenced by some, a few, large companies. This is indeed the case: if we find the value that splits the sample in half (the median), we see that it is only 495 000 euros. CHART 5.1 – TOTAL ASSETS OF CORK PROCESSING COMPANIES (2013) Notes: each column shows the value of a company’s asset; to preserve the readability of the chart, we have truncated figures above 30 million euros, relating to 3 sector companies. Million € 30 25 20 15 10 5 0 Average Median 46 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY As the sample is very heterogeneous, the following sections will not only consider the overall sample, but also three more similar sub-samples, corresponding to different brackets of total assets in 2013 (Table 5.1): the first one includes the companies with assets in excess of 5 million euros; the second one, the companies with assets below that amount but exceeding the median (495 000 euros); the third sub-sample shows the companies with assets below the median. TABLE 5.1 – SAMPLE BREAKDOWN - CORK PROCESSING COMPANIES Sub-sample Total assets 2013 No. of companies 1 More than 5 million euros 38 2 Between the median (495 000 €) and 5 million euros 169 3 Below the median (495 000 €) 206 Balance sheet Table 5.2 shows the median balance sheet values of the sample of 413 cork processing companies. As noted in Chart 5.1, in 2013 the median of total assets was 495 000 euros, having increased 6% compared to 2011. Of the total 413 sample companies, 165 (40%) showed a drop in total assets in the period under analysis, and 115 of these showed a decreased in fixed assets and 150 in current assets. In this overall sample, more than 85% of the assets consist of current assets, a percentage that tends to grow in the 3 years under analysis. TABLE 5.2 – BALANCE SHEET MEDIAN - CORK PROCESSING COMPANIES (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 2012 2011 € % € % € % Fixed assets 48 046 12% 49 076 14% 45 666 14% Current assets 406 920 88% 364 973 86% 357 852 86% Total Assets 495 553 Equity capital 128 675 32% 122 487 29% 106 523 28% Non-current liabilities 41 300 20% 33 587 14% 28 950 14% 468 378 467 351 Current liabilities 178 810 79% 206 932 86% 194 669 86% Total liabilities 308 504 68% 294 009 71% 274 669 72% Equity capital + Liabilities 495 553 468 378 467 351 In alternative, if we were to consider the average as the representative indicator of the sector’s reality, Table 5.3 shows total assets, in 2013, in the amount of 2.6 million euros, 3.3% more than in 2011. Over the three years under analysis, current assets represented about 70% of this total, the remaining 30% corresponding to fixed assets. The comparison between these two tables suggests in the larger companies, which positively distort the values of the assets average, the weight of fixed assets weighs more in the balance sheet total. TABLE 5.3 – BALANCE SHEET AVERAGE - CORK PROCESSING COMPANIES (EUROS) 2013 2012 2011 € % € % € % 775 333 29% 803 746 31% 773 559 30% Current assets 1 858 306 71% 1 765 753 69% 1 774 951 70% Total Assets 2 633 639 Equity capital 900 392 34% 906 470 35% 832 324 33% Non-current liabilities 440 812 25% 385 710 23% 419 732 24% Fixed assets 2 569 500 2 548 509 Current liabilities 1 292 435 75% 1 277 320 77% 1 296 454 76% Total liabilities 1 733 247 66% 1 663 030 65% 1 716 185 67% Equity capital + Liabilities 2 633 639 2 569 500 2 548 509 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY Whether we consider the average or the median, the asset funding was ensured in about one third by equity capital and two thirds by debt capital. Over the period under analysis, this ratio changed slightly towards a greater proportion of equity capital. However, of the 413 companies, 77 (18.6%) recorded a negative growth of equity capital between 2011 and 2013. In respect of the composition of liabilities, both the average and the median point to a strong preponderance of current liabilities, corresponding to about four fifths of the total. However, between 2011 and 2013, there has been an increase in the proportion of non-current liabilities. The tables below repeat the analysis for the sub-sample formed by the 38 companies with total assets over 5 million euros in 2013. In this sub-sample, total assets has a median of 10.1 million euros (Table 5.4) and an average of 20.7 million (Table 5.5). These values increased, respectively, 21.1% and 4.3% between 2011 and 2013. In this group of larger companies, the median weight of fixed assets in the total is 27%, and 33% in average terms. Both values exceed those recorded in the total sample, confirming that the larger companies use proportionally more fixed assets than the smaller companies. In terms of financial structure, large companies do not differ significantly from the whole sample. On the funding side, equity capital represents, over the period, a little more than one third of the balance sheet, for both the median and the average. Within liabilities, current liabilities represents about three quarters of the total. TABLE 5.4 – CORK PROCESSING COMPANIES WITH ASSETS GREATER THAN 5 MILLION EUROS: BALANCE SHEET MEDIAN (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 2012 2011 € % € % € % 3 870 502 27% 3 771 394 29% 3 478 790 29% Current assets 5 759 536 73% 5 192 962 71% 5 209 634 71% Total Assets 10 132 663 Equity capital 3 331 633 35% 3 025 083 39% 2 912 583 36% Non-current liabilities 1 633 742 28% 1 647 115 20% 2 006 133 24% Fixed assets 9 220 634 8 364 356 Current liabilities 5 630 946 72% 4 537 148 80% 3 985 788 76% Total liabilities 6 789 331 65% 5 997 031 61% 5 548 787 64% Equity capital + Liabilities 10 132 663 9 220 634 8 364 356 TABLE 5.5 – CORK PROCESSING COMPANIES WITH ASSETS GREATER THAN 5 MILLION EUROS: BALANCE SHEET AVERAGE (EUROS) 2013 47 2012 2011 € % € % € % Fixed assets 6 719 311 33% 7 000 237 35% 6 773 051 34% Current assets 13 952 757 67% 12 946 272 65% 13 051 064 66% Total Assets 20 672 068 Equity capital 7 075 749 34% 7 406 440 37% 6 714 683 34% Non-current liabilities 3 387 846 25% 2 790 162 22% 3 189 978 24% 19 946 509 19 824 116 Current liabilities 10 208 474 75% 9 749 906 78% 9 919 455 76% Total liabilities 13 596 319 66% 12 540 069 63% 13 109 432 66% Equity capital + Liabilities 20 672 068 19 946 509 19 824 116 48 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY Considering the 169 companies with total assets between 495 000 and 5 million euros, we note that the assets have a median of 1.1 million euros (Table 5.6) and an average of 1.5 million (Table 5.7). These values increased 10.5% and 1.2%, respectively, in the period under analysis, meaning that the percentages are lower than those recorded in the sub-sample of larger companies. In this second group of companies, the weight of current assets is about 87%, in median, and 78%, in average, considerably higher than in the group of larger companies. In the period 2011-2013, the financing structure of these intermediate size companies came close to that of larger companies, and the weight of equity capital on the balance sheet increased from 28% to 32%, in median, and 30% to 35%, in average, possibly as the result of the financing crisis during the period under analysis, limiting companies from choosing their funding sources. In respect of liabilities, note the strong discrepancy between the average and median values of noncurrent financing, indicating that the latter will be concentrated in a limited sub-group of these intermediate size companies. TABLE 5.6 – CORK PROCESSING COMPANIES WITH ASSETS BETWEEN 495 000 AND 5 MILLION EUROS: BALANCE SHEET MEDIAN (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 2012 2011 € % € % € % 149 427 13% 164 796 15% 149 666 15% Current assets 889 162 87% 888 210 85% 788 655 85% Total Assets 1 113 266 Equity capital 364 798 Fixed assets Non-current liabilities 1 059 094 32% 350 391 1 007 340 29% 329 538 28% 65 000 13% 79 798 11% 67 430 11% Current liabilities 514 535 87% 480 094 89% 541 258 89% Total liabilities 730 586 68% 743 565 71% 732 391 72% Equity capital + Liabilities 1 113 266 1 059 094 1 007 340 TABLE 5.7 – CORK PROCESSING COMPANIES WITH ASSETS BETWEEN 495 000 AND 5 MILLION EUROS: BALANCE SHEET AVERAGE (EUROS) 2013 2012 2011 € % € % € % Fixed assets 345 014 23% 341 336 22% 322 470 21% Current assets 1 183 386 77% 1 187 381 78% 1 187 203 79% Total Assets 1 528 400 Equity capital 533 398 1 528 717 35% 482 548 1 509 673 32% 458 350 30% Non-current liabilities 250 836 25% 248 877 24% 252 548 24% Current liabilities 744 166 75% 797 293 76% 798 775 76% Total liabilities 995 002 65% 1 046 169 68% 1 051 323 70% Equity capital + Liabilities 1 528 400 The third sub-sample analysed consists of the 206 companies with total assets below the median of this heading in the overall sample. In this group, the total average of total assets is 213 000 euros (Table 5.9) and a median of 187 000 (Table 5.8). Since 2011, the median of the assets increased 10.6%, but the average stabilised. These results do not differ substantially from those of intermediate size companies. 1 528 717 1 509 673 Among the smaller companies, current assets represents 87% in median of the total balance sheet, in 2013, and 85%, in average, which is higher than the values found in the samples of larger sized companies: note the negative relationship between the size of the companies and the weight of current assets in the overall assets, indicating that larger sized companies that proportionately resort more to investments in fixed assets. Note also that the weight of current assets in this sub-sample has increased. ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY 49 TABLE 5.8 – CORK PROCESSING COMPANIES WITH ASSETS LESS THAN 495 000 EUROS: BALANCE SHEET MEDIAN (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 2012 2011 € % € % € % 15 283 9% 16 354 10% 15 727 11% Current assets 162 341 91% 148 595 90% 143 015 89% Total Assets 186 564 Equity capital 44 537 28% 37 905 27% 33 028 25% Non-current liabilities 20 660 26% 13 063 17% 10 851 11% Fixed assets 184 516 168 688 Current liabilities 65 251 73% 71 539 83% 74 125 89% Total liabilities 123 961 72% 122 255 73% 123 449 75% Equity capital + Liabilities 186 564 184 516 168 688 TABLE 5.9 – CORK PROCESSING COMPANIES WITH ASSETS LESS THAN 495 000 EUROS: BALANCE SHEET AVERAGE (EUROS) 2013 2012 2011 € % € % € % Fixed assets 31 899 15% 40 061 18% 36 924 17% Current assets 180 988 85% 177 817 82% 177 072 83% Total Assets 212 887 Equity capital 62 326 217 878 29% 213 996 55 227 25% 54 033 25% Non-current liabilities 53 038 35% 54 427 33% 45 871 29% Current liabilities 97 523 65% 108 224 67% 114 092 71% Total liabilities 150 561 71% 162 651 75% 159 963 75% Equity capital + Liabilities 212 887 The financing structure of smaller sized companies has less equity capital weight (median 24%, average 29%) than that of the companies of the remaining sub-samples. However, in the period 2011-2013 the use of equity capital increased more than liabilities, possibly due to difficulties in obtaining credit. ii. Income statement As already done for the balance sheet, the analysis of the income statement focuses first on the overall sample of 413 companies, and then on the three sub-samples previously defined according to the total assets bracket. The heterogeneity that characterised the sample in terms of assets is also visible in operating revenue, as shown in Chart 5.2, which also 217 878 213 996 shows the sharp difference between the average and the median of this variable. The average of 2.5 million euros is greatly influenced by the presence of a limited number of companies whose operating revenue is higher than what is usual in the industry. Table 5.10 shows that the median of this variable is only 500 000 euros: half of the companies in the sample under analysis have operating revenues less than this amount. The same table also shows that this value increased 22.7% since 2011. Nevertheless, Chart 5.3 shows that this growth is also distributed in a very heterogeneous way, with an average of 9.8% per year, but a median of only 1.1%. Of the 413 companies in the sample, 215 (52%) managed to increase their operating revenue in this period, and 124 (30%) increased more than 10% a year. In contrast, the decrease in operating revenue of 35 companies (8%) was greater than 5% per year. The highest growth rates were found mostly in small size companies. 50 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY CHART 5.2 – OPERATING REVENUE - CORK PROCESSING COMPANIES (2013, AMOUNTS IN EUROS) CHART 5.3 – ANNUAL GROWTH RATE OF OPERATING REVENUE - CORK PROCESSING COMPANIES, 2011-2013 Note: to preserve the readability of the chart, we have truncated figures above 35 million euros, for 2 of the sector companies. Source: INE | Sistema de Contas Integradas das Empresas. % Million € 35 500 30 400 25 300 20 200 15 100 10 0 5 0 -100 Average Average Median In cork processing companies, the cost of raw materials is largely responsible for absorbing the operating income, representing a little over two thirds of operating revenue, in both the median (Table 5.10) and the average (Table 5.11). It is followed by staff costs, with a weight of about 12% to 13%. Median Between 2011 and 2013, the EBITDA margin decreased slightly, in both absolute value and, especially, in percentage of turnover, both in median (Table 5.10) and average (Table 5.11). Table 5.19 also points to a deterioration of the operating performance of the companies in the sample, and shows that the number of companies with a negative EBITDA increased between 2011 and 2013, although this only affects 55 companies (13% of the sample). The trends of operating profit and net result are also decreasing. The strong difference between the median and average values (18 500 vs 141 000 euros, for operat- TABLE 5.10 – INCOME STATEMENT MEDIAN - CORK PROCESSING COMPANIES (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 € 2012 % € 2011 % % 487 544 Operating revenue 500 178 Cost of raw materials 289 039 64% 304 111 63% 320 647 65% Staff costs 62 158 14% 62 603 13% 61 466 12% Other operating costs 57 887 13% 50 107 14% 54 664 13% EBITDA 29 325 6.8% 31 609 6.8% 30 116 7.0% Depreciation and amortisation 9 067 Operating profit 18 552 Profits and financial charges -2 718 472 226 € Turnover 407 475 446 135 407 494 9 888 4.2% 17 407 8 891 4.1% -2 219 18 972 4.8% -2 399 Results before tax 11 355 Income tax 3 433 27% 3 225 10 238 27% 2 409 12 263 19% Net result 6 735 1.5% 7 082 1.5% 9 437 1.9% ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY 51 TABLE 5.11 – INCOME STATEMENT AVERAGE - CORK PROCESSING COMPANIES (EUROS) 2013 € 2012 % € 2011 % € Turnover 2 452 979 2 454 724 2 246 818 Operating revenue 2 444 601 2 485 852 2 242 645 % Cost of raw materials 1 658 966 68% 1 696 781 69% 1 488 947 66% Staff costs 297 797 12% 294 300 12% 282 585 13% Other operating costs 283 349 12% 247 187 10% 248 765 11% EBITDA 212 867 8.7% 216 456 8.8% 226 521 10.1% 5.7% 142 508 5.8% 152 980 Depreciation and amortisation 72 121 Operating profit 140 746 Profits and financial charges -42 838 -48 482 -43 757 Results before tax 97 908 94 026 109 223 Income tax 37 056 Net result 60 852 73 947 73 541 38 736 2.5% ing profit and 6 700 vs 60 000 for net result) indicates, as in other variables, the presence of a limited group of companies with values much higher than the usual in the sample. In 2013, 335 companies (81%) recorded a positive net result. By segmenting the analysis, we note that the companies with total assets higher than 5 million euros showed in 2013 an operating revenue with a median slighter higher than 8 million euros (Table 5.12) and an average of 18.5 million (Table 5.13). These values have remained roughly stable in the last three years, but the discrepancy 55 290 6.8% 38 452 2.3% 70 771 3.1% between them explains apparently contradictory situations and developments, as we will see later. The main cost headings of these larger companies do not significantly differ from the ones presented for the entire sample. The cost of goods sold and raw materials consumed are largely responsible for absorbing the operating revenue, the median and average of which represent about 70% of this heading. Staff costs are the second most significant operating expense, representing between 10% and 13% in the period under analysis, for both statistical indicators. TABLE 5.12 – CORK PROCESSING COMPANIES WITH ASSETS GREATER THAN 5 MILLION EUROS: INCOME STATEMENT MEDIAN (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 € 2012 % € 2011 % % 8 152 156 Operating revenue 8 058 707 Cost of raw materials 5 697 238 68% 5 779 491 66% 5 644 556 67% Staff costs 969 985 13% 972 078 13% 825 707 13% Other operating costs 860 672 12% 869 722 9% 792 177 12% EBITDA 623 542 7.0% 651 019 8.2% 608 777 9.0% Depreciation and amortisation 232 401 Operating profit 415 841 Profits and financial charges -241 578 8 101 877 € Turnover 8 603 043 8 186 705 7 957 069 239 489 4.7% 355 577 252 674 5.5% -258 478 390 937 5.8% -195 194 Results before tax 146 921 Income tax 28 275 27% 39 623 123 310 27% 45 082 153 078 26% Net result 75 416 1.2% 88 560 1.2% 122 799 1.9% 52 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY The EBITDA median exceeded 600 000 euros in the 3 years under consideration, affecting the operating revenue, which has dropped from 9% to 7%. The average value of this variable is 1.8 million euros, corresponding to 9.5% of the operating revenue average. The operating profit is significantly affected by the depreciation and amortisation expenses, which consume about a third of the EBITDA. In terms of median, the profits and financial charges absorb more than a half of the operating profit, which, although its average impact is smaller, shows that it strongly affects most of the companies of this sub-sample. After the payment of taxes, the net result is, on average, 534 000 euros, corresponding to 2.9% of operating revenue, but the median is only 75 000 euros (1.2%), showing that it is strongly concentrated in a small group of companies. Both the average and the median show a negative trend over the period 2011-2013. TABLE 5.13 – CORK PROCESSING COMPANIES WITH ASSETS GREATER THAN 5 MILLION EUROS: INCOME STATEMENT AVERAGE (EUROS) 2013 € 2012 % € 2011 % € Turnover 18 560 345 18 606 883 16 552 061 Operating revenue 18 549 435 18 919 115 16 458 398 % Cost of raw materials 12 628 524 68% 13 004 366 69% 10 813 528 66% Staff costs 2 134 030 12% 2 125 274 11% 2 059 937 13% Other operating costs 2 031 095 11% 1 617 912 9% 1 779 273 11% EBITDA 1 766 697 9.5% 1 859 331 9.8% 1 899 322 11.5% 6.4% 1 270 102 6.7% 1 314 991 Depreciation and amortisation 570 411 Operating profit 1 196 285 589 229 584 331 Profits and financial charges -343 931 -396 793 -351 621 Results before tax 852 354 873 309 963 369 8.0% Income tax 317 874 37% 331 561 38% 343 595 36% Net result 534 480 2.9% 541 748 2.9% 619 775 3.8% In the second sub-sample, which includes companies with assets between 495 000 and 5 million euros, the operating revenues show a median of about 1 million euros in 2013 (Table 5.14) and an average of 1.5 million euros (Table 5.15). The median has increased slightly (8.5%) over the period, but the average remained stable. The headings with the heaviest costs include, as usual in the sector, cost of materials and staff costs. The EBITDA represents between 6% and 7% of operating revenue, which falls short of that recorded by larger companies, and has suffered a slight decrease between 2011 and 2013. Operating profit and net result are, too, percentage-wise lower than those of larger companies and show the same slight negative growth trend. The difference in yield between the two size brackets, however, is diminished in terms of the net result, due to the higher burden of financial costs on larger companies. ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY 53 TABLE 5.14 – CORK PROCESSING COMPANIES WITH ASSETS BETWEEN 495 000 AND 5 MILLION EUROS: INCOME STATEMENT MEDIAN (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 € 2012 % € 2011 % 1 032 838 € % Turnover 1 072 460 999 915 Operating revenue 1 082 602 Cost of raw materials 700 237 67% 691 174 66% 704 771 69% Staff costs 123 908 13% 129 742 11% 110 117 11% Other operating costs 121 033 13% 100 754 11% 115 959 12% EBITDA 67 133 6.7% 68 894 6.9% 70 678 6.9% Depreciation and amortisation 19 236 1 063 443 997 092 22 365 4.1% 50 544 21 627 Operating profit 42 451 Profits and financial charges -12 369 -12 212 4.2% -13 265 47 135 Results before tax 20 464 21 339 22 264 4.5% Income tax 6 911 28% 7 572 29% 6 002 25% Net result 10 947 1.1% 13 965 1.3% 16 075 1.4% TABLE 5.15 – CORK PROCESSING COMPANIES WITH ASSETS BETWEEN 495 000 AND 5 MILLION EUROS: INCOME STATEMENT AVERAGE (EUROS) 2013 € Turnover 2012 % 1 493 118 € 2011 % 1 513 294 € % 1 461 597 Operating revenue 1 479 501 Cost of raw materials 1 008 179 68% 1 031 465 68% 1 006 217 68% Staff costs 195 308 13% 190 807 13% 179 031 12% Other operating costs 191 175 13% 196 186 13% 170 964 12% EBITDA 98 456 6.7% 94 836 6.2% 105 384 7.2% Depreciation and amortisation 40 911 Operating profit 57 545 Profits and financial charges -24 523 1 519 503 1 469 534 40 724 3.9% 54 112 40 781 3.6% -26 137 64 603 4.4% -25 259 Results before tax 33 021 Income tax 14 316 43% 16 022 27 975 57% 14 246 36% Net result 18 705 1.3% 11 953 0.8% 25 099 1.7% Companies with assets of less than 495 000 euros present, in 2013, an operating revenue average of 266 000 euros (Table 5.17), and a median of just 182 000 euros (Table 5.16), with no significant growth in the period under analysis. As in the other brackets, the cost of raw materials is the most significant component of operating costs, although their weight 39 344 is slightly lower. In contrast, in these companies, staff costs absorb a greater percentage of operating revenue (median 15%, average 16%) than in larger companies, suggesting a combination of more intensive work production factors. 54 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY TABLE 5.16 – CORK PROCESSING COMPANIES WITH ASSETS LESS THAN 495 000 EUROS: INCOME STATEMENT MEDIAN (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 € 2012 % € 2011 % 168 790 € % Turnover 180 692 183 625 Operating revenue 181 529 Cost of raw materials 100 293 61% 88 494 59% 86 038 61% Staff costs 25 158 15% 23 870 15% 24 911 14% Other operating costs 27 133 16% 24 543 16% 22 118 14% EBITDA 12 663 6.8% 10 613 5.9% 13 711 6.4% Depreciation and amortisation 3 759 181 196 183 416 3 511 4.4% 7 112 3 784 Operating profit 7 666 Profits and financial charges -83 -189 3.9% -40 8 267 Results before tax 5 878 4 711 5 981 5.1% Income tax 1 516 27% 1 228 27% 985 15% Net result 3 542 2.0% 3 236 1.8% 4 996 2.9% In 2013, the EBITDA of these companies was of 12 700 euros (median) and 20 000 euros (average), corresponding to 6.8% and 7.6% of operating revenue, respectively, which represents a yield rate higher than the one achieved by companies in the next size bracket. The same applies to operating profit and net results. As to this last indicator, the yield percentages of smaller sized companies are even the highest of the three sub-samples under analysis, something that should be taken into consideration for the possible strategic implications it might have. TABLE 5.17 – CORK PROCESSING COMPANIES WITH ASSETS LESS THAN 495 000 EUROS: INCOME STATEMENT AVERAGE (EUROS) 2013 € Turnover 2012 % 269 175 € 2011 % 247 538 € % 252 173 Operating revenue 265 564 Cost of raw materials 169 353 64% 156 734 63% 164 905 65% Staff costs 43 156 16% 41 452 17% 39 679 16% Other operating costs 36 567 14% 36 176 15% 30 264 12% EBITDA 20 099 7.6% 13 176 5.3% 17 325 6.8% Depreciation and amortisation 5 808 Operating profit 14 291 Profits and financial charges -2 322 247 254 254 572 6 151 5.4% 7 025 6 193 2.8% -2 563 11 132 4.4% -2 143 Results before tax 11 970 Income tax 3 910 33% 3 353 4 463 75% 2 021 8 990 22% Net result 8 060 3.0% 1 109 0.4% 6 968 2.7% ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY 55 Economic and financial ratios To conclude, we have analysed some essential economic and financial ratios. The values shown here correspond to the average or median of individual ratio values shown in the companies under analysis. Table 5.18 shows that between 2011 and 2013, the weight of the cost of raw materials in operating revenue has decreased slightly: the average of this indicator dropped from 66% to 64.5%, and its median dropped from 68.6% to 66.9%. Similarly, Table 5.19 shows a decrease in the number of companies in which this indicator exceeds certain critical thresholds. This growth has led to an improvement of the average EBITDA margin, which increased from 4.5% to 8.6%, an improvement resulting primarily from the decrease of the very negative EBITDA in one single company. In fact, the number of companies with a negative EBITDA margin increased almost 20%. The median of this indicator remained roughly unchanged (6.8%), accurately reflecting the overall reality of the sector. On the other hand, the operating yield of the assets, which represents the return generated for each euro invested in the company’s assets7, has decreased in terms of both the average (from 5.5% to 5.1%) and the median (4.6% to 4.0%). The profit margin, corresponding to the weight of net results in operating revenue, also shows a slight decrease, from 1.9% to 1.5%, when looked at in terms of median, although its average increases from negative values to zero. Table 5.19 shows that the number of companies with a negative profit margin increased, between 2011 and 2013, affecting 18% of the sample. In operational terms, the values of asset turnover are close to 100%, in the median, and slightly higher in average, once again as a possible result of the exploitation of economies of scale of larger companies. Although more than 10% of the companies in the sample have achieved numbers above 200%, the trend is for a decrease, which penalizes the return on the companies’ equity capital. TABLE 5.18 – ECONOMIC AND FINANCIAL RATIOS - CORK PROCESSING COMPANIES Notes: The sample we have used varies from one indicator to another. In the calculation of the return on equity capital, we ignored companies with a negative equity capital, and 7 companies with profitability less than -1000%. In the calculation of asset turnover, EBITDA margin and profit margin, we ignored the companies with negative operating revenue. Moreover, in the calculation of the CMVMC/Operating revenue indicator we ignored the companies where the CMVMC is not positive. 2013 Média 2012 Mediana Média 2011 Mediana Média Mediana Return on capital 4.1% 5.8% 8.9% 6.3% 11.4% 9.6% Yield on assets 5.1% 4.0% 5.0% 4.1% 5.5% 4.6% Financial autonomy 26.5% 31.8% 26.7% 29.3% 26.7% 28.4% Asset turnover 116.9% 99.3% 120.5% 103.3% 122.4% 105.7% CMVMC* / Operational provision. 64.5% 66.9% 64.9% 65.9% 66.0% 68.6% EBITDA margin 8.6% 6.8% 4.9% 6.8% 4.5% 7.0% Profit margin 0.0% 1.5% -3.7% 1.5% -3.0% 1.9% 7. Given that the assets are covered by equity and liabilities, the return on assets should not be influenced by the different sources of financing, therefore we used the operating profit, which is not influenced by the company’s capital structure. 56 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY TABLE 5.19 – CRITICAL VALUES OF SOME FINANCIAL RATIOS - CORK PROCESSING COMPANIES Note: the table shows the number of companies covered by the criterion. Indicador Criterion 2013 2012 2011 < 0% 39 36 35 < 5% 65 58 58 < 20% 147 146 159 Financial autonomy < 50% 312 317 325 < 80% 149 148 145 < 100% 208 196 191 < 150% 314 307 303 Asset turnover < 200% 354 353 350 > 80% 62 61 72 >70% 159 146 172 > 60% 236 236 250 54 51 46 CMVMC > 50% < 0% < 5% 145 156 148 < 10% 277 287 274 EBITDA margin < 20% 364 371 359 < 0% 74 72 66 < 2% 227 234 208 < 5% 312 322 294 < 10% 362 366 355 Profit margin Similarly, Table 5.18 shows that the financial autonomy of companies in the sector increased slightly, as already found in the balance sheet, from 28.4% in 2011 to 31.8% in 2013, in terms of median. However, the number of companies with financial autonomy less than 0% and 5% (Table 5.19) also increased. There is, therefore, a polarisation of the industry, where the financial health of some companies tends to worsen and others tend to improve. As the result of a combination of various factors – deterioration of profit margin, reduction of asset turnover, and slight increase of financial autonomy –, the return on companies’ equity capital, that is, the net result generated for each euro invested in equity capital, tends to decrease: the median of this indicator fell from 9.6%, in 2011, to 5.8%, in 2013, and its average dropped from 11.4% to 4.1% in the same period. By segmenting the analysis, we note (Table 5.20, Table 5.21, Table 5.22) that the tendency towards the deterioration of the return on equity capital is common to the three size brackets mentioned before. We also note that this indicator is greater in smaller companies (with a median of 9.5%) than in intermediate sized companies (4.1%) or large companies (3.3%). The benefit of this better performance of smaller companies is three-fold: greater profit margin, greater asset turnover, and lower financial autonomy. Again, these aspects deserve our analysis and consideration. As regards financial autonomy, the companies with assets less than 495 000 euros showed, in 2013, a median of 27.7%, compared to 32.1% for intermediate sized companies and 34.9% in the larger companies. It is obvious that while it benefits return on equity capital, a reduced financial autonomy implies, by contrast, a high financial risk. In terms of asset turnover, the advantage of smaller companies is quite pronounced: in 2013, they showed a median of 113.5%, almost the same as in previous years. In companies with assets between 495 000 and 5 million euros, this indicator totals 96.3%, and in the companies that exceed that threshold it is only 79.7%, both cases showing a negative trend over the last three years. As for the profit margin, smaller companies showed in 2013 a median of 2.0%, while the values for the remaining brackets were 1.1% and 1.2%. ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY 57 TABLE 5.20 – CORK PROCESSING COMPANIES WITH ASSETS GREATER THAN 5 MILLION EUROS: ECONOMIC AND FINANCIAL RATIOS Notes: The sample we have used varies from one indicator to another. In the calculation of the return on equity capital, we ignored companies with a negative equity capital, or return on equity capital less than -1000%. In the calculation of asset turnover, EBITDA margin and profit margin, we ignored the companies with negative operating revenue. Moreover, in the calculation of the CMVMC/Operating revenue indicator we ignored the companies where the CMVMC is not positive. 2013 2012 2011 Average Median Average Median Average Median Return on capital 4.6% 3.3% 5.5% 3.0% 7.1% 5.1% Yield on assets 3.2% 4.0% 4.1% 4.7% 4.8% 4.6% Financial autonomy 28.7% 34.9% 32.1% 38.8% 32.2% 35.7% Asset turnover 80.7% 79.7% 89.3% 80.1% 87.1% 85.8% CMVMC / Operational provision. 66.5% 67.6% 69.3% 65.8% 66.8% 66.5% EBITDA margin -2.4% 7.0% 1.2% 8.2% 6.1% 9.0% Profit margin -11.4% 1.2% -8.2% 1.2% -2.6% 1.9% TABLE 5.21 – CORK PROCESSING COMPANIES WITH ASSETS BETWEEN 495 000 AND 5 MILLION EUROS: ECONOMIC AND FINANCIAL RATIOS Notes: The sample we have used varies from one indicator to another. In the calculation of the return on equity capital, we ignored companies with a negative equity capital, or return on equity capital less than -1000%. In the calculation of asset turnover, EBITDA margin and profit margin, we ignored the companies with negative operating revenue. Moreover, in the calculation of the CMVMC/Operating revenue indicator we ignored the companies where the CMVMC is not positive. 2013 Average 2012 Median Average 2011 Median Average Median Return on capital 3,3% 4,1% 8,7% 4,8% 10,6% 6,6% Yield on assets 3,9% 3,6% 4,3% 3,9% 4,9% 4,2% Financial autonomy 34,7% 32,1% 32,4% 29,0% 31,6% 28,4% Asset turnover 101,3% 96,3% 109,9% 100,9% 110,5% 99,9% CMVMC / Operational provision. 66,5% 68,0% 65,8% 67,1% 67,4% 70,1% EBITDA margin 9,3% 6,7% 6,9% 7,0% 7,5% 6,8% Profit margin -0,2% 1,1% -0,9% 1,3% -1,8% 1,4% TABLE 5.22 – CORK PROCESSING COMPANIES WITH ASSETS LESS THAN 495 000 EUROS: ECONOMIC AND FINANCIAL RATIOS Notes: The sample we have used varies from one indicator to another. In the calculation of the return on equity capital, we ignored companies with a negative equity capital, or return on equity capital less than -1000%. In the calculation of asset turnover, EBITDA margin and profit margin, we ignored the companies with negative operating revenue. Moreover, in the calculation of the CMVMC/Operating revenue indicator we ignored the companies where the CMVMC is not positive. 2013 Average 2012 Median Average 2011 Median Average Median Return on capital 4,8% 9,5% 9,8% 9,4% 13,0% 15,2% Yield on assets 6,5% 4,6% 5,8% 4,2% 6,1% 5,2% Financial autonomy 19,4% 27,7% 20,9% 27,3% 21,6% 25,0% Asset turnover 136,6% 113,5% 135,2% 111,5% 139,0% 120,1% CMVMC / Operational provision. 62,1% 65,5% 63,1% 64,1% 64,6% 66,7% EBITDA margin 10,0% 6,8% 4,0% 5,9% 1,7% 6,4% Profit margin 2,3% 2,0% -5,2% 1,8% -4,1% 2,9% 58 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY Wholesale of cork - CAE 46213 The sample of companies dedicated to the wholesale of cork in rough consists of 86 companies. CHART 5.4 – TOTAL ASSETS – CORK TRADING COMPANIES (2013, AMOUNTS IN EUROS) Million € 5 Balance sheet Similar to processing companies, commercial companies are also quite heterogeneous, the total assets of which can be seen in Chart 5.4. The average assets are of 716 000 euros, but the median is about half, i.e., just 371 000 euros, a discrepancy that reflects the presence of companies whose size is considerably greater than what is common in the sector. 4 3 2 1 0 Average Median TABLE 5.23 – BALANCE SHEET MEDIAN – CORK TRADING COMPANIES (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 2012 2011 € % € % € % 21 114 8% 17 647 7% 19 851 7% Current assets 283 537 92% 305 037 93% 304 021 93% Total Assets 370 594 Equity capital 80 028 27% 72 386 23% 67 396 19% Non-current liabilities 33 180 29% 42 114 20% 38 626 15% Fixed assets 345 910 373 539 Current liabilities 138 857 71% 143 161 80% 128 409 85% Total liabilities 246 888 73% 237 111 77% 270 896 81% Equity capital + Liabilities 370 594 345 910 373 539 TABLE 5.24 – BALANCE SHEET AVERAGE – CORK TRADING COMPANIES (EUROS) 2013 2012 2011 € % € % € % Fixed assets 134 467 19% 102 041 15% 102 799 16% Current assets 582 243 81% 591 279 85% 534 601 84% Total Assets 716 711 Equity capital 221 968 693 320 31% 184 554 637 400 27% 163 047 26% Non-current liabilities 186 631 38% 151 088 30% 148 674 31% Current liabilities 308 112 62% 357 678 70% 325 679 69% Total liabilities 494 743 69% 508 766 73% 474 353 74% Equity capital + Liabilities 716 711 693 320 637 400 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY Table 5.24 shows that the average assets of trading companies increased 12.6% between 2011 and 2013. However, we note that in Table 5.23 the median of this same variable has remained roughly unchanged, suggesting that the growth was concentrated in the already large companies. Current assets exceed 90% of total assets, in terms of median, but in terms of average it is about 10 percentage points lower. Therefore, just like the processing companies, the larger trading companies also have a larger proportion of fixed assets. 59 Although its importance has increased, in 2013 equity capital covered, on average, 31% of the trading companies’ financing needs; the median of this indicator is 27%, which is lower than the values of industrial companies. As for liabilities, 62% was, on average, relating to current liabilities (Table 5.24). Given the heterogeneous nature of the companies in the sample, we segmented the analysis using, in this case, the average as criterion: we considered two sub-samples, corresponding, respectively, to the companies whose size is greater than and smaller than the average of the sector. TABLE 5.25 – SAMPLE BREAKDOWN - CORK TRADING COMPANIES Sub-sample Total assets 2013 No. of companies 1 Above average (716 700 euros) 24 2 Below average (716 700 euros) 62 Among the cork trading companies, the 24 largest also show a median of total assets of about 1.3 million euros (Table 5.26) and an average of 1.8 million euros (Table 5.27). Both the average and the median increased between 2011 and 2013, 10.7% in the first case and 16.4% in the second case. The weight of current assets in total assets is slightly below 80%, in terms of average, but it reaches 90% in the median, with an apparent decreasing trend. TABLE 5.26 – CORK TRADING COMPANIES GREATER THAN THE AVERAGE: BALANCE SHEET MEDIAN (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 2012 2011 € % € % € % Fixed assets 166 637 10% 81 675 9% 56 767 8% Current assets 1 048 946 90% 1 067 355 91% 936 841 92% Total Assets 1 339 686 Equity capital 414 437 1 267 025 29% 316 566 1 210 663 23% 264 550 22% Non-current liabilities 120 346 14% 22 133 4% 39 688 7% Current liabilities 658 938 86% 820 229 96% 678 987 93% Total liabilities 914 293 71% 820 229 77% 844 717 78% Equity capital + Liabilities 1 339 686 The equity capital of these companies has been increasing, in absolute value and in percentage of assets. In 2013, it assured about 30% of the activity’s financing needs. Liabilities increased at a slower pace, in absolute value, losing weight in financing, in relative terms. Noncurrent liabilities have become more important for the financing 1 267 025 1 210 663 needs of these companies, representing, in the past year, 38% of the average debts. The median of this same indicator is, however, only 14%, indicating that non-current liabilities are concentrated in a small number of companies. 60 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY TABLE 5.27 – CORK TRADING COMPANIES GREATER THAN THE AVERAGE: BALANCE SHEET AVERAGE (EUROS) 2013 2012 2011 € % € % € % Fixed assets 390 256 21% 273 130 15% 277 856 18% Current assets 1 451 706 79% 1 491 040 85% 1 304 253 82% Total Assets 1 841 963 Equity capital 596 309 1 764 169 32% 476 613 1 582 109 27% 408 771 26% Non-current liabilities 472 647 38% 327 974 25% 313 657 27% Current liabilities 773 007 62% 959 582 75% 859 681 73% Total liabilities 1 245 654 68% 1 287 556 73% 1 173 338 74% Equity capital + Liabilities 1 841 963 1 764 169 1 582 109 Trading companies greater than the average show a median of total assets of 255 000 euros (Table 5.28) and an average of 281 000 euros (Table 5.29), the median having increased 24,3% in the last three years, while the average increased only 3.7%. On average, current assets represents 87% of assets, which is considerably higher than the numbers recorded in the group of companies greater than the average. TABLE 5.28 – CORK TRADING COMPANIES SMALLER THAN THE AVERAGE: BALANCE SHEET MEDIAN (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 2012 2011 € % € % € % Fixed assets 13 028 7% 14 685 7% 15 828 7% Current assets 194 657 93% 194 070 93% 165 547 93% Total Assets 254 761 Equity capital 53 575 232 688 27% 43 375 204 920 23% 37 130 19% Non-current liabilities 27 394 41% 47 122 34% 38 626 30% Current liabilities 64 776 59% 77 417 66% 72 789 70% Total liabilities 179 289 73% 182 619 77% 154 174 81% Equity capital + Liabilities 254 761 232 688 204 920 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY 61 TABLE 5.29 – CORK TRADING COMPANIES SMALLER THAN THE AVERAGE: BALANCE SHEET AVERAGE (EUROS) 2013 2012 2011 € % € % € % Fixed assets 35 452 13% 35 813 13% 35 036 13% Current assets 245 677 87% 242 985 87% 236 671 87% Total Assets 281 129 Equity capital 77 062 27% 278 798 71 499 26% 271 707 67 928 25% Non-current liabilities 75 915 37% 82 616 40% 84 810 42% Current liabilities 128 152 63% 124 683 60% 118 969 58% Total liabilities 204 067 73% 207 299 74% 203 779 75% Equity capital + Liabilities 281 129 278 798 271 707 Income statement Like the larger companies, the equity capital of smaller sized companies has shown an increasing trend, in terms of both absolute value and as percentage of assets. When we compare both groups, however, we note that the levels of financial autonomy are slightly lower in the group of smaller sized companies. On average, total debt has remained stable, although its median has shown some modest growth. Unlike larger companies, in this case there are no signs of an increase in the use of non-current liabilities. The median of operating revenue of cork trading companies is on the rise, reaching, in 2013, 376 000 euros (Table 5.30). The average of this variable is significantly higher, in excess of 800 000 euros (Table 5.31), reflecting the presence of some companies of a significant size. The cost of raw materials represents the main cost headings, absorbing between three quarters and 80% of operating revenue, depending on the year. The weight of staff costs is considerably lower to that of processing companies: they do not exceed 5% to 6% of operating revenue. In contrast, the weight of other operating costs amounts to 10% to 13%. TABLE 5.30 – INCOME STATEMENT MEDIAN - CORK TRADING COMPANIES (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 € 2012 % € 2011 % € Turnover 376 141 344 263 321 485 Operating revenue 376 141 349 086 319 095 % Cost of raw materials 300 595 74% 269 907 76% 213 317 71% Staff costs 19 242 5% 15 041 5% 15 265 6% Other operating costs 39 966 13% 34 896 10% 36 950 12% EBITDA 22 202 6,4% 28 805 5,6% 21 995 6,3% 4,0% 17 573 3,6% 14 859 Depreciation and amortisation 5 588 Operating profit 16 533 5 169 5 375 Profits and financial charges -976 -1 236 -1 210 Results before tax 12 152 9 912 9 941 3,9% Income tax 3 274 25% 3 166 26% 1 677 14% Net result 7 297 1,6% 7 142 1,3% 8 126 2,1% 62 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY On average, the EBITDA margin represents 6.5% of revenue and the operating profit 4.7%. Financial costs are relatively small, but their weight is much lower in terms of medians (0.3% of revenues) than the average (1.7%), indicating the presence of companies in which their weight is significant. In 2013, the weight of the net result in the operating revenue had a median of 1.6% and an average of 2.0%. In average terms, this indicator has been declining since 201, but the median trend is not consistent. TABLE 5.31 – INCOME STATEMENT AVERAGE – CORK TRADING COMPANIES (EUROS) 2013 € 2012 % € 2011 % € Turnover 798 423 853 648 677 426 Operating revenue 804 207 856 946 678 230 % Cost of raw materials 614 948 77% 683 884 80% 512 899 76% Staff costs 46 675 6% 42 534 5% 38 509 6% Other operating costs 84 958 11% 72 268 8% 65 407 10% EBITDA 51 842 6.5% 54 961 6.4% 60 610 8.9% Depreciation and amortisation 14 219 Operating profit 37 622 Profits and financial charges -13 595 12 661 4.7% 42 300 12 912 5.0% -13 800 47 698 Results before tax 24 028 28 500 36 579 Income tax 8 171 9 381 9 543 Net result 15 856 2.0% By segmenting the analysis, we note that the operating revenue median of companies greater than the average is in excess of 1.5 million euros, in 2013, with a sharp growth between 2011 and 2012 and having stabilized in the following year (Table 5.32). The median 19 118 7.0% -11 120 2.2% 27 035 4.0% of growth rates is, however, negative, therefore at least half of the companies in this sub-sample have reduced their operating revenue between 2011 and 2013. TABLE 5.32 – CORK TRADING COMPANIES GREATER THAN THE AVERAGE: INCOME STATEMENT MEDIAN (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 € 2012 % € 2011 % € Turnover 1 523 580 1 550 235 1 292 736 Operating revenue 1 556 809 1 563 287 1 279 391 % Cost of raw materials 1 153 900 75% 1 204 742 78% 732 141 74% Staff costs 91 533 7% 86 026 6% 83 952 6% Other operating costs 126 469 9% 119 412 9% 106 345 12% EBITDA 88 653 6.7% 99 824 6.1% 87 005 5.8% 4.0% 84 732 4.6% 72 284 Depreciation and amortisation 28 760 Operating profit 64 616 18 325 16 474 Profits and financial charges -26 539 -27 598 -19 401 Results before tax 16 756 29 256 40 818 4.4% Income tax 6 692 30% 5 823 30% 10 575 24% Net result 9 711 0.6% 19 753 1.3% 29 258 1.7% ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY The cost of raw materials is the most representative of costs, absorbing, on average, close to 80% of operating revenue. Its median, however, is slightly lower. The weight of staff costs is minimal. The various yield indicators show, in general, a negative growth trend 63 over the period under consideration, although the net results have remained positive. In these, in 2013, financial costs represented 2.1% of operating revenue, therefore above the numbers recorded for the overall sample. TABLE 5.33 – CORK TRADING COMPANIES GREATER THAN THE AVERAGE: INCOME STATEMENT AVERAGE (EUROS) 2013 € 2012 % € 2011 % € Turnover 1 971 743 2 214 447 1 567 468 Operating revenue 1 993 381 2 221 805 1 568 220 % Cost of raw materials 1 551 020 78% 1 812 726 82% 1 196 574 76% Staff costs 109 812 6% 102 555 5% 96 997 6% Other operating costs 173 942 9% 143 452 6% 124 131 8% EBITDA 136 968 6.9% 155 714 7.0% 149 766 9.6% 5.2% 127 566 5.7% 122 419 Depreciation and amortisation 32 394 Operating profit 104 574 28 147 27 347 Profits and financial charges -41 743 -41 534 -32 298 Results before tax 62 831 86 032 90 121 7.8% Income tax 16 697 27% 23 276 27% 25 528 28% Net result 46 134 2.3% 62 756 2.8% 64 593 4.1% As for the companies smaller than the average, their operating revenue median is of 242 000 euros, with an increase of 18.6% over the period under consideration (Table 5.34). The costs of raw materials burden the cost headings the most, absorbing, on average, about 75% of the operating revenue, a percentage slightly lower than among the larger sized companies. In contrast, “other operating costs” total, in this sub-sample, 15% of the revenue, considerably more than in the larger companies. The various yield indicators are positive, despite the drop between 2011 and 2012. Their levels are also somewhat lower than those of larger sized companies. TABLE 5.34 – CORK TRADING COMPANIES SMALLER THAN THE AVERAGE: INCOME STATEMENT MEDIAN (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 € 2012 % € 2011 % € Turnover 228 730 229 331 204 939 Operating revenue 242 033 229 331 204 939 % Cost of raw materials 141 444 73% 140 408 74% 122 427 67% Staff costs 12 913 4% 10 769 5% 11 616 6% Other operating costs 32 420 13% 21 728 11% 24 055 11% EBITDA 17 240 6.4% 12 555 5.0% 17 590 6.5% 4.1% 9 776 3.0% 10 273 Depreciation and amortisation 4 253 Operating profit 11 913 3 606 4 114 Profits and financial charges -197 -158 -543 Results before tax 9 716 7 787 8 146 3.9% Income tax 2 430 23% 2 560 26% 1 270 13% Net result 6 718 2.1% 4 025 1.3% 6 828 2.2% 64 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY TABLE 5.35 – CORK TRADING COMPANIES SMALLER THAN THE AVERAGE: INCOME STATEMENT AVERAGE (EUROS) 2013 € 2012 % € 2011 % € Turnover 344 234 326 887 332 893 Operating revenue 343 881 328 613 333 718 % Cost of raw materials 252 598 73% 246 914 75% 248 251 74% Staff costs 22 234 6% 19 300 6% 15 869 5% Other operating costs 50 512 15% 44 713 14% 42 675 13% EBITDA 18 890 5.5% 15 960 4.9% 26 098 7.8% 3.4% 9 294 2.8% 18 774 Depreciation and amortisation 7 184 Operating profit 11 706 6 666 7 324 Profits and financial charges -2 699 -3 065 -2 922 Results before tax 9 007 6 229 15 852 5.6% Income tax 4 871 54% 4 003 64% 3 356 21% Net result 4 136 1.2% 2 226 0.7% 12 497 3.7% Ratios As can be seen in Table 5.36, the various profitability indicators of cork trading companies deteriorated in the period 2011-2013. The return on equity capital fell from 14.1% to 8.6%, in terms of median, and from 17.8% to -2.8%, in terms of average. Among the contributing factors was the strengthening of financial autonomy (from 19.3% to 26.5%, in the median), the drop in asset turnover (from 108.2% to 102.3%), and the decrease in the profit margin (from 2.2% to 1.5%). The drop in asset turnover also helps to explain the reduction of the operating profitability, which decreased from 5.2% to 4.3%. TABLE 5.36 – AGGREGATE SAMPLE OF CORK TRADING COMPANIES: ECONOMIC AND FINANCIAL RATIOS Notes: The sample we have used varies from one indicator to another. In the calculation of the return on equity capital, we ignored companies with a negative equity capital, or return on equity capital less than -1000%. In the calculation of asset turnover, EBITDA margin and profit margin, we ignored the companies with negative operating revenue. Moreover, in the calculation of the CMVMC/Operating revenue indicator we ignored the companies where the CMVMC is not positive. 2013 2012 2011 Average Median Average Median Average Median Return on capital -2.8% 8.6% -0.5% 6.6% 17.8% 14.1% Yield on assets 0.8% 4.3% 3.6% 3.8% 7.3% 5.2% Financial autonomy 19.5% 26.5% 21.5% 22.8% 19.6% 19.3% Asset turnover 129.7% 102.3% 138.9% 112.4% 141.5% 108.2% CMVMC / Operational provision. 70.7% 74.8% 73.1% 76.0% 69.2% 72.6% EBITDA margin 2.6% 6.4% 1.1% 5.7% 4.8% 6.2% Profit margin -8.9% 1.5% -8.1% 1.4% -3.1% 2.2% ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY Despite the increase in the financial autonomy average and median shown in the previous table, we note in Table 5.37 that the number of companies with a negative financial autonomy more than doubled from 6 to 14. As we can see, the same polarisation phenomenon of the financial health affected both trading companies and the already mentioned industrial companies. When we compare Table 5.38 with Table 5.39, we note that the decrease in the return on equity capital is more pronounced in larger companies: in this group, the indicator median shifts from 15.3% to 5.5%, between 2011 and 2013, and the average from 18.3% to 8,2%. As for smaller companies, the profitability median does not show a well defined development trend, reaching in 2013 a higher level than in 2011. In contrast, the average of this same indicator is markedly negative, a sign of the presence of a limited number of companies with such negative values. TABLE 5.37 – AGGREGATE SAMPLE OF CORK TRADING COMPANIES: CRITICAL VALUES OF SOME RATIOS Note: the table shows the number of companies covered by the criterion. Indicador Criterion 2013 2012 2011 < 0% 14 11 6 < 5% 17 16 16 < 20% 37 37 44 < 50% 65 68 70 < 80% 34 29 30 < 100% 41 39 40 < 150% 59 52 55 < 200% 69 67 66 > 80% 27 30 25 >70% 51 56 43 > 60% 62 67 64 Financial autonomy Asset turnover CMVMC > 50% 77 72 70 < 0% 14 16 15 < 5% 30 38 35 < 10% 61 65 54 EBITDA margin < 20% 76 78 70 < 0% 23 22 20 < 2% 45 50 42 < 5% 66 68 60 < 10% 73 78 67 Profit margin 65 66 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY TABLE 5.38 – CORK TRADING COMPANIES GREATER THAN THE AVERAGE: ECONOMIC AND FINANCIAL RATIOS Notes: The sample we have used varies from one indicator to another. In the calculation of the return on equity capital, we ignored companies with a negative equity capital, or return on equity capital less than -1000%. In the calculation of asset turnover, EBITDA margin and profit margin, we ignored the companies with negative operating revenue. Moreover, in the calculation of the CMVMC/Operating revenue indicator we ignored the companies where the CMVMC is not positive. 2013 Average 2012 Median Average 2011 Median Average Median Return on capital 8.2% 5.5% 14.2% 5.5% 18.3% 15.3% Yield on assets 5.9% 3.9% 8.1% 5.0% 9.2% 5.2% Financial autonomy 33.5% 28.5% 33.0% 23.2% 28.8% 21.5% Asset turnover 118.3% 71.9% 135.6% 111.1% 114.9% 104.9% CMVMC / Operational prov. 73.3% 75.0% 75.8% 77.5% 72.0% 74.4% EBITDA margin 5.4% 6.7% 7.3% 6.1% 7.5% 5.8% Profit margin -1.6% 0.6% 1.1% 1.3% 1.1% 1.7% The different development of return on equity in these two groups of companies reflects, to a great extent, the different development of asset turnover, which remained roughly unchanged in the smaller companies, but dropped sharply in the larger ones when assessed according to the median. The median of the profit margin also developed favourably among the smaller companies. Most of the remaining ratios do not show very significant differences between the two groups of companies. TABLE 5.39 – CORK TRADING COMPANIES SMALLER THAN THE AVERAGE: ECONOMIC AND FINANCIAL RATIOS Note: The sample we have used varies from one indicator to another. In the calculation of the return on equity capital, we ignored companies with a negative equity capital, or return on equity capital less than -1000%. In the calculation of asset turnover, EBITDA margin and profit margin, we ignored the companies with negative operating revenue. Moreover, in the calculation of the CMVMC/Operating revenue indicator we ignored the companies where the CMVMC is not positive. 2013 Average 2012 Median Average 2011 Median Average Median Return on capital -8.2% 11.2% -7.7% 6.6% 17.5% 10.2% Yield on assets -1.1% 4.6% 1.9% 3.3% 6.6% 5.2% Financial autonomy 14.0% 26.5% 17.0% 22.7% 16.1% 18.9% Asset turnover 134.2% 110.7% 140.3% 112.4% 152.0% 108.2% CMVMC / Operational provision. 69.6% 74.8% 72.0% 75.2% 68.0% 72.4% EBITDA margin 1.5% 6.3% -1.4% 5.0% 3.7% 6.3% Profit margin -11.8% 2.1% -11.8% 1.4% -4.7% 2.3% ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY Cork extraction, gathering of resin and other forestry products, excl. wood - CAE 02300 To conclude this chapter, and because they are also part of the cork industry, we will look into the economic and financial health of the companies in Group 023 of the Portuguese classification of economic activities, which includes cork extraction. Note should be taken that this code also includes the extraction of other forestry products, which may distort the results obtained: cork extraction is not the sole activity of several of the companies included in the analysis. We examined 21 companies of a total of 59 in the sector. CHART 5.5 – TOTAL ASSETS OF CORK EXTRACTION COMPANIES (2013, AMOUNTS IN EUROS) Note: to preserve the readability of the chart, we have truncated figures above 5 million euros, for 1 of the sector’s companies. Million € 5 4 Balance sheet In this sample, one of the companies is considerably larger than all the others, generating an enormous difference between the average and the median of the various indicators. As for the total assets, as we can seen in Chart 5.5 the average is about 2 million euros, but the median does not exceed 159 000 euros. For this reason, the analysis shown focuses on the median of the several variables, in Table 5.40, because it clearly represents the sector’s reality, which is dominated by very small companies. 3 2 1 0 Average Median TABLE 5.40 – BALANCE SHEET MEDIAN - CORK EXTRACTION COMPANIES (EUROS) 2013 2012 2011 € % € % € % Fixed assets 22 231 17% 24 502 17% 31 751 12% Current assets 149 055 83% 144 277 83% 142 633 88% Total Assets 159 251 Equity capital 77 549 151 679 53% 89 072 167 586 51% 105 945 44% Non-current liabilities 35 000 16% 3 700 0% 15 689 0% Current liabilities 21 364 84% 44 782 89% 48 362 67% Total liabilities 85 494 47% 74 244 49% 97 133 56% Equity capital + Liabilities 159 251 151 679 167 586 67 68 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY TABLE 5.41 – BALANCE SHEET AVERAGE - CORK EXTRACTION COMPANIES (EUROS) 2013 2012 2011 € % € % € % Fixed assets 1 731 792 85% 1 713 101 84% 1 723 333 81% Current assets 295 142 15% 324 830 16% 404 221 19% Total Assets 2 026 934 Equity capital 1 736 092 86% 1 800 759 88% 1 811 823 85% Non-current liabilities 63 026 22% 75 457 32% 140 880 45% Current liabilities 227 817 78% 161 716 68% 174 851 55% Total liabilities 290 843 14% 237 173 12% 315 730 15% Equity capital + Liabilities 2 026 934 2 037 931 The assets of most cork extraction companies are essentially current assets, with a median, in 2013, of 149 000 euros. In terms of financing, equity capital prevails, representing in 2013 more than 50% of the balance sheet, which is much higher than the figures for industrial and trading activities. Liabilities consist mostly of current debts. Income statement As can be seen in Chart 5.6, the diversity of the income statement is less than in the balance sheet. Operating revenue, shown in the Chart, have an average of 318 000 euros and a median of 130 000 euros. Over the period 2011-2013, the growth of 13 of the 21 companies under analysis was negative as far as this heading is concerned. CHART 5.6 – OPERATING REVENUE OF CORK EXTRACTION COMPANIES (2013, AMOUNTS IN EUROS) Million € 1,6 1,4 1,2 1,0 0,8 0,6 0,4 0,2 0,0 Average Median 2 037 931 2 127 553 2 127 553 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY TABLE 5.42 – INCOME STATEMENT MEDIAN - CORK EXTRACTION COMPANIES (EUROS) Note: The percentages shown are the medians of the individual sample companies and may not coincide with those that would result from the sector’s absolute values shown. 2013 € 2012 % € 2011 % € Turnover 112 308 125 801 115 447 Operating revenue 129 789 138 917 116 276 % Cost of raw materials 34 506 16% 31 089 19% 15 232 17% Staff costs 29 698 25% 25 923 26% 23 473 20% Other operating costs 23 247 14% 31 426 33% 28 699 16% EBITDA 8 858 7.6% 10 146 7.3% 14 944 10.9% 0.2% 2 897 1.6% 5 562 Depreciation and amortisation 4 657 Operating profit 287 4 416 5 228 Profits and financial charges - -4 - Results before tax 287 2 646 5 562 6.8% Income tax 510 0% 685 0% 1 009 0% Net result 214 0.1% 1 919 0.0% 4 839 0.0% The EBITDA median and the operating profit show a clearly negative trend, and in 2013, the operating profit and net result are virtually nil (Table 5.42). TABLE 5.43 – INCOME STATEMENT AVERAGE - CORK EXTRACTION COMPANIES (EUROS) 2013 € Turnover 2012 % 282 662 € 2011 % 388 861 € % 314 808 Operating revenue 318 969 Cost of raw materials 147 149 46% 206 865 51% 124 946 37% Staff costs 80 688 25% 69 746 17% 74 178 22% Other operating costs 40 562 13% 74 829 18% 79 135 23% EBITDA 14 263 4.5% 37 421 9.2% 36 549 10.7% Depreciation and amortisation 18 779 Operating profit -4 515 Profits and financial charges -5 370 405 152 341 813 19 587 -1.4% 17 834 21 169 4.4% -7 745 15 380 4.5% -5 616 Results before tax -9 886 Income tax 2 395 -24% 7 826 10 089 78% 7 361 9 764 75% Net result -12 281 -3.9% 2 263 0.6% 2 403 0.7% 69 70 ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY Ratios The return on equity of cork extraction companies shows a clear downward trend: when assessed according to the median, between 2011 and 2013, it dropped from 17.5% to just 0.3% (Table 5.44). TABLE 5.44 – CORK EXTRACTION COMPANIES: ECONOMIC AND FINANCIAL RATIOS Notes: The sample we have used varies from one indicator to another. In the calculation of the return on equity capital, we ignored companies with a negative equity capital, or return on equity capital less than -1000%. In the calculation of asset turnover, EBITDA margin and profit margin, we ignored the companies with negative operating revenue. Moreover, in the calculation of the CMVMC/Operating revenue indicator we ignored the companies where the CMVMC is not positive. 2013 2012 2011 Average Median Average Median Average Median Return on capital -0,3% 0,3% 2,9% 4,1% 11,8% 17,5% Yield on assets -1,7% 0,1% 0,8% 2,6% 9,5% 3,7% Financial autonomy 40,6% 52,9% 46,5% 51,2% 41,7% 44,2% Asset turnover 137,7% 58,4% 190,3% 64,6% 90,8% 70,5% CMVMC / Operational provision. 44,5% 26,5% 43,7% 42,9% 39,6% 30,0% EBITDA margin 1,9% 7,3% 6,3% 9,0% 16,1% 12,6% Profit margin -6,9% -0,1% -4,5% 1,0% 8,0% 7,4% This drop in profitability is in part explained by the positive trend of financial autonomy – that can be seen in the table –, which increased from 44.2% to 52.9%, with the consequent advantages of reduction of financial risk. But it is also the result of a drop in asset turnover, from 70.5% to 58.4%, and the very significant drop in profit margin, from 7.4% to 0.1%. Note that, in 2013, 10 of the 21 companies under analysis showed a negative profit margin (Table 5.45). ECONOMIC AND FINANCIAL HEALTH OF THE CORK INDUSTRY TABLE 5.45 – CORK EXTRACTION COMPANIES: CRITICAL VALUES OF SOME RATIOS Note: the table shows the number of companies covered by the criterion. Indicador Criterion 2013 2012 2011 < 0% 3 2 2 < 5% 4 4 4 < 20% 5 6 6 < 50% 10 9 12 < 80% 13 12 13 < 100% 16 13 14 < 150% 16 16 17 < 200% 17 19 17 Financial autonomy Asset turnover > 80% 2 1 2 >70% 3 1 2 > 60% 6 6 4 CMVMC > 50% 6 7 6 < 0% 7 7 5 < 5% 8 10 7 < 10% 11 11 9 EBITDA margin < 20% 16 19 14 < 0% 10 8 8 < 2% 12 12 8 < 5% 15 15 10 < 10% 18 18 12 Profit margin 71 This chapter addresses the topics of investment and innovation in the cork industry. 6 INVESTMENT AND INNOVATION 73 INVESTMENT AND INNOVATION This chapter addresses the topics of investment and innovation in the cork industry. In terms of investment, the analysis focuses on the projects that received public funding under QREN, the topic of the following section. Among the objectives of this support is the stimulus to innovation. In this respect, and shifting the approach of investment to the results obtained, the second section of the chapter describes how the sector used the instruments designed to protect industrial property. Investment financed through QREN The instruments available under QREN – National Strategic Reference Framework, were, between 2007 and 2014, the chief financing available for investment in the cork industry. This section analyses the projects supported under these instruments, based on the lists of COMPETE approved projects and QREN approved projects available on the COMPETE website. A total of 184 projects were approved between 2007 and 2014, with a planned eligible investment in the amount of 146 million euros, promoted by cork industry companies, other industry-related entities, and companies from other sectors, whose projects are used in the cork industry or involve the use of cork. These projects correspond, respectively, to 1.3% of the total number of projects, and 1.4% of national investment (Table 6.1). TABLE 6.1 – PROJECTS APPROVED UNDER QREN OR COMPETE, ACCORDING TO PROMOTER’S ACTIVITY Source: Compete http://www.pofc.qren.pt/. Notes: it includes the projects of cork industry promoters (CAE 16293, 16294 and 19295) as well as projects of promoters under other industrial classification codes which specifically contain references to cork. Projects 16293 - Cork processing Eligible investment Incentive N.° % € % € % 7 3.8% 17 495 815 12.0% 6 167 816 8.1% 16294 - Manufacture of cork stoppers 95 51.6% 30 045 886 20.6% 15 297 090 20.2% 16295 – Other cork products 43 23.4% 60 284 387 41.4% 26 408 805 34.8% APCOR – Portuguese Cork Assoc. 6 3.3% 26 915 408 18.5% 21 359 562 28.2% Other promoters 33 17.9% 10 852 077 7.5% 6 640 566 8.8% Total 184 145 593 573 75 873 839 % of cork in national total 1.3% 1.4% 1.4% The cork stoppers manufacturing industry accounts for more than half of these projects, but only 20.6% of their investment. In contrast, the manufacturers of other cork products account for 23% of the projects, but 41% of the previewed investment, and the cork processing industry less than 4% of projects, but 12% of the investment. The 6 projects submitted by the sector’s association, APCOR, correspond to 18.5% of the investment. In addition to the above, 33 other industry-related projects were also approved. The promoters of these projects fall under 22 different 5-digit CAE codes, which shows the high degree of interaction between cork and the various sectors of activities, something that should be studied more in depth due to the opportunities of innovation and differentiation it entails.8 Similarly, note that among the 184 projects analysed in this section, some were classified according to different efficiency 8. For this purpose, we only included in the analysis projects whose name expressly included the word “cork”. A more detailed study of the projects’ description would certainly reveal a larger number of cork-related issues. 74 INVESTMENT AND INNOVATION strategies, in particular those related to the forest-based industries, sustainable habitat, furniture companies, production technologies, and mobility industries. Chart 6.1 shows that the4se 184 projects were not approved equally over time: most of them were approved in 2009 and 2013. In 2010, although only a few projects were approved, the investment involved was one of the highest in the period under analysis. Given the nature of approved projects, almost half of them (47.3%) aimed at the internationalization or qualification of the companies involved (Table 6.2). The average size of the projects was, however, small (about 130 000 euros), therefore representing only 7.8% of the approved investment. In this respect, note should be made of innovation projects, which, although they only represent 15.8%, they correspond to 59% of the investment made. Larger projects (group actions) were promoted by APCOR, totaling, on average, 5.3 million euros, although they do not exceed 18.3% of the total investment. Finally, note also the significant number (63) of research and technological development projects carried out by companies, corresponding to 34.2% of projects and 14.9% of investment. Projects were presented over the seven years according to their nature. As we can see in Chart 6.2, the qualification and internationalisation projects showed a tendency to increase between 2008 and 2013, CHART 6.1 – PROJECTS PER YEAR OF APPROVAL: NUMBER AND INVESTMENT INVOLVED CHART 6.2 – NATURE OF PROJECTS PER YEAR OF APPROVAL (NO. OF PROJECTS) Source: Compete http://www.pofc.qren.pt/. Source: Compete http://www.pofc.qren.pt/. No. of projects Million € 80 40 70 35 60 30 50 25 40 20 30 15 20 10 10 5 0 2009 2010 No. of projects 2011 2012 2013 25 20 15 10 5 0 0 2008 30 2014 2008 2009 2010 2011 2012 2013 Qualification | Internationalisation Eligible Investment R&DT Innovation TABLE 6.2 – PROJECTS APPROVED UNDER QREN OR COMPETE, PER NATURE Source: Compete http://www.pofc.qren.pt/. Projects Eligible investment Incentive N.° % € % € % Tech. R&D of companies 63 34.2% 21 715 172 14.9% 13 463 349 17.7% Innovation 29 15.8% 85 847 971 59.0% 35 723 474 47.1% Qualific. | Internat. of SME 87 47.3% 11 358 783 7.8% 5 397 099 7.1% Group actions 5 2.7% 26 671 647 18.3% 21 289 917 28.1% Total 184 145 593 573 75 873 839 2014 INVESTMENT AND INNOVATION but suffered a sharp downturn in 2010; the innovation projects followed a similar trend. In contrast, the RTD (research and technology development) projects were submitted mostly in 2009, and have declined since then. The 87 approved qualification and internationalisation projects can be divided into two groups: a large number (51) of small “Vale Innovation” projects, with an average amount of just 21 000 euros, corresponding to 9.4% of the investment; por a smaller group (35) of individual or cooperation projects, with an average amount of 287 000 euros, corresponding to 88.5% of total investment (Table 6.3). Almost all innovation projects are productive innovation projects, with an average amount of 2.2 million euros (Table 6.4). The technological research and development processes (Table 6.5) consist of 4 projects from national scientific and technological entities, and 59 corporate projects. In both cases, about half of the projects were presented as joint venture projects. TABLE 6.3 – QUALIFICATION/INTERNATIONALISATION PROJECTS APPROVED UNDER QREN OR COMPETE Source: Compete http://www.pofc.qren.pt/. Projects Eligible investment Incentive N.° % € % € % Joint projects 1 1.1% 243 761 2.1% 69 645 1.3% Indiv. & collaboration project 35 40.2% 10 049 794 88.5% 4 529 157 83.9% Vale Inovação 51 58.6% 1 065 228 9.4% 798 297 14.8% Total 87 11 358 783 5 397 099 TABLE 6.4 – INNOVATION PROJECTS APPROVED UNDER QREN OR COMPETE Fonte: Compete http://www.pofc.qren.pt/. Projects N.° % Eligible investment Incentive € € % % Qualified entrepreneurship 1 3.4% 1 261 909 1.5% 69 645 1.3% Productive innovation 27 93.1% 59 364 975 69.2% 4 529 157 83.9% Special scheme projects 1 3.4% 25 221 087 29.4% 798 297 14.8% Total 29 85 847 971 35 723 474 TABLE 6.5 – RTD PROJECTS APPROVED UNDER QREN OR COMPETE Source: Compete http://www.pofc.qren.pt/. Projects N.° % 75 Eligible investment Incentive € € % % Companies/Joint venture projects 31 49.2% 17 858 348 82.2% 11 388 806 84.6% Companies/Individual projects 10 15.9% 3 144 890 14.5% 1 511 362 11.2% Companies/Vale RTD 18 28.6% 415 375 1.9% 311 106 2.3% SCTN/Joint venture projects 2 3.2% 93 349 0.4% 79 347 0.6% SCTN/Individual projects 2 3.2% 203 210 0.9% 172 728 1.3% Total 63 21 715 172 13 463 349 76 INVESTMENT AND INNOVATION Protection of industrial property As we have seen in the previous section, in recent years the incentives to corporate investment strongly emphasized innovation and research. So, this second section of the chapter describes how the cork industry has used the legal instruments on industrial property designed to protect the result of such investments. The statistical data presented herein are the result of the analysis of files relating to registrations of utility models and patents, contained in the databases of the National Institute for Industrial Property (INPI – Instituto Nacional da Propriedade Industrial). Utility models and patents are alternative ways of protecting inventions, the former process being simpler and involving less costs, but their scope is more limited. The INPI databases contain almost a hundred (99) applications for registration of national utility models and national patents between 2004 and 2014, in which the title or summary refer to the word “cork”, as shown in Table 6.6, corresponding to about 1.5% of the applications received by the INPI in the same period. TABLE 6.6 – APPLICATIONS FOR THE REGISTRATION OF NATIONAL UTILITY MODELS AND NATIONAL PATENTS WITH THE WORD “CORK” IN THEIR TITLE OR SUMMARY, PER DATE OF APPLICATION Source: INPI, online search at http://www.marcasepatentes.pt/. Private Companies Cork Scientific and Technological System Other CTC Total w/companies € Other 2004 1 2005 1 1 2 3 2006 1 2 2007 2 4 1 4 2008 9 6 1 1 2009 7 7 1 1 1 17 2010 5 3 2 2 1 13 2011 3 1 5 1 2012 2 5 2 2013 1 2 2 2 2014 2 Total 34 17 5 1 3 3 1 7 11 17 10 9 7 2 31 10 2 99 SCT & Companies Companies 5% t/. ar ch a t h t t p: / / w w w. m ca se pa t s. p 19% te in es ear CHART 6.3 nl Source: INPI, online search at http://www.marcasepatentes.pt/. 42% en CHART 6.3 – NATURE OF APPLICANTS OF REQUESTS FOR UTILITY MODELS OR NATIONAL PATENT, BETWEEN 2004 AND 2014, WITH THE WORD “CORK” IN THEIR TITLE OR SUMMARY SCT Sou rc e : IN PI, o 34% Private INVESTMENT AND INNOVATION About a third (34%) of applications relating to “cork” was submitted by private entities. There are more applications filed by companies (41%) but they are split between the cork industry companies (31%) and other companies (10%). There are also 5% of applications of companies in consortium with scientific and technological system entities, the latter having alone submitted 19% of the applications. Chart 6.4 shows that there is an increasing trend of applications for registration relating to “cork” up to 2008/2009, a period during which they reached 3% of the national total; however, from then on they have dropped, in particular the applications from companies and private individuals. Applications from the scientific and technological system are fewer, but their growth trend is not well defined. 77 CHART 6.5 – PROGRESS OF APPLICATIONS FOR UTILITY MODELS OR NATIONAL PATENTS WITH THE WORD “CORK” IN THEIR TITLE OR SUMMARY, BETWEEN 2004 AND 2014, AND PER TYPE OF APPLICANT Fonte: INPI, consulta online em http://www.marcasepatentes.pt/. % 100 3% 3% 5% 12% 90 24% 80 70 30% 32% 53% 60 About a third of the registrations to which the previous applications refer have already expired or, in a few cases, the application has been denied or withdrawn. As for the applications submitted between 2004 and 2014, 38% were granted, albeit temporarily, and 28% are still pending. Chart 6.5 shows the strong relation between the nature of the applicant and its progress: of all the applications submitted by scientific and technological system entities (in some cases jointly with companies), 56% were granted and 32% are still pending; the percentage of the pending applications submitted by companies is similar but only 39% were granted; only 24% of private applications were granted, 21% are in progress, and 53% have already expired. 32% 28% 50 40 21% 30 56% 20 10 39% 38% 24% 0 Private Companies Granted Expired In progress Denied/Withdrawn SCT Total CHART 6.4 – TREND IN APPLICATIONS FOR UTILITY MODELS OR NATIONAL PATENTS WITH THE WORD “CORK” IN THEIR TITLE OR SUMMARY, BETWEEN 2004 AND 2014, AND PER TYPE OF APPLICANT Source: INPI, online search at http://www.marcasepatentes.pt/. 10 In addition to the 99 applications above, the INPI databases also recorded, between 2004 and 2014, 21 applications for European patents and international patents that specifically include the word “cork”. Nine of these applications are from private individuals and 12 from companies. Only four were submitted by Portuguese applicants – one from a private individual and three from companies, two of which operate in the cork industry. The patents of these 3 companies have already been granted for national purposes, but the patent of the private application has expired. While it is not linear or clear that differentiation and innovation would necessarily relate to this type of applications, it nevertheless requires consideration, not least because we would then avoid distorted results. 9 8 7 6 5 4 3 2 1 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Private Companies SCT This chapter summarises the current international situation of the wine and construction industries. 7 CUSTOMER INDUSTRIES 79 CUSTOMER INDUSTRIES The development of the cork industry is inevitably affected by the circumstances of its main customer industries. This chapter therefore summarises the current international situation of the wine and construction industries. Surface area of world vineyards Wine Wine production As we have seen in previous chapters, cork stoppers are still the most relevant product of the cork industry. Their demand is closely related to the wine industry, which explains why this section describes the trends in this industry. As the cork stopper industry is a strong exporter, we will undertake a worldwide analysis rather than focusing specifically on Portugal. OIV statistics show that global wine production fell 12.9% between 2004 and 2012, corresponding to a decrease of 38 million hl. On the other hand, the organisation estimates that in 2013 production grew 8.8%, that is, 22.8 million hl, recovering considerably from the declines in previous years (Chart 7.2). CHART 7.1 – TRENDS IN THE SURFACE AREA OF WORLD VINEYARDS (103 HA) CHART 7.2 – TRENDS IN GLOBAL WINE PRODUCTION (106 HL) Source: OIV (2014) Source: OIV (2014) 3 The surface area of vineyards is an indicator of the future growth prospects of wine production and, consequently, of the demand for closures, in particular cork stoppers. The latest estimate of the International Organisation of Vine and Wine (OIV) suggests that the surface of world vineyards is 7.45 million hectares, but with a downward trend: the vine surface area worldwide has decreased 5.0% since 2004, which means an actual decrease of 392 000 hectares (Chart 7.1). As expected, the average hides various types of developments. Further to looking into the cultivated surface area, we should examine the production trends so we can have a clearer picture of the changes in the composition of wine producers worldwide. 10 ha 106 hl 8000 300 7900 290 7800 280 7700 270 7600 260 7500 250 7400 240 7300 230 7200 220 7100 210 7000 200 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013e e - Estimate 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013e e - Estimate 80 CUSTOMER INDUSTRIES Trends in global wine production hide the various different developments around the world. The European Union is the world’s leading producer: its 8 main producing countries represent more than a half of the world wine production (56%). However, Chart 7.3 shows that the production trend has been quite negative: between 2004 and 2012, it decreased by 43 million hl (-23.6%). For 2013, and subject to confirmation, the estimates point to a significant recovery (17.8 million hl, 15%). Looking at each country’s development (Table 7.1), we note that in the last decade, of these 8 leading EU producers, only Spain showed a rise in wine production, albeit slight (1.7 million hl, 4%). In contrast, France and Italy, once the leading European producers, showed a very sharp decline (27% and 10%, respectively, in a total of more than 20 million hl). All three countries are currently leading wine producers in the European Union and have very similar shares. During this period, in Portugal, production also dropped 10%. CHART 7.3 – TRENDS IN GLOBAL WINE PRODUCTION OF LEADING PRODUCERS (103 HL) Source: OIV (2014) 103 hl 190 170 150 130 110 90 70 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013e e - Estimate Top 8 UE28 TOP 8 outside EU 28 TABLE 7.1 – WINE PRODUCTION IN THE 8 LEADING EU-28 PRODUCERS (103 HL) Source: OIV (2014) Note: e – Estimate. Country 2004 ... 2008 2009 2010 2011 2012 2013e Variation 103 hl % Italy 49 935 … 46 970 47 314 48 525 42 772 43 816 44 900 -5 035 -10% Spain 42 988 … 35 913 36 093 35 353 33 397 31 123 44 729 1 741 4% France 57 386 … 42 654 46 269 44 381 50 764 41 059 42 016 -15 370 -27% Germany 10 007 … 9 997 9 228 6 906 9 132 9 012 8 300 -1 707 -17% Portugal 7 481 … 5 689 5 868 7 133 5 610 6 308 6 740 -741 -10% Romania 6 166 … 5 159 6 703 3 287 4 058 3 311 4 276 -1 890 -31% Greece 4 248 … 3 869 3 366 2 950 2 750 3 115 3 700 -548 -13% Hungary 4 340 … 3 460 3 198 1 762 2 750 1 776 2 618 -1 722 -40% In contrast, production increased 10.6 million hl (13%) since 2004 (Chart 7.3) among the 120 leading non-EU producers. Among the 8 non-EU-28 wine producers (Table 7.2), only Argentina and Australia showed a drop in production (-3.1% and -15%, respectively). Chile recorded the most significant growth (6.4 million hl, 103%), and the USA, South Africa, Russia, and New Zealand showed strong growth. CUSTOMER INDUSTRIES 81 TABLE 7.2 – WINE PRODUCTION IN THE 8 LEADING NON-EU-28 PRODUCERS (103 HL) Source: OIV (2014) Note: e – Estimate. Country 2004 ... 2008 2009 2010 2011 2012 2013e Variation 103 hl % USA 20 109 … 19 340 21 965 20 887 19 187 20 510 22 000 1 891 9% Argentina 15 464 … 14 676 12 135 16 250 15 473 11 778 14 984 -480 -3% Chile 6 301 … 8 683 10 093 8 844 10 464 12 554 12 800 6 499 103% Australia 14 679 … 12 448 11 784 11 420 11 180 12 315 12 456 -2 223 -15% China 11 700 … 12 600 12 800 13 000 13 200 13 816 11 700 0 0% South Africa 9 279 … 10 165 9 986 9 327 9 725 10 550 10 972 1 693 18% Russia 5 120 … 7 110 7 126 7 640 6 980 7 110 7 050 1 930 38% N. Zealand 1 192 … 2 052 2 050 1 900 2 350 1 940 2 484 1 292 108% International trade in wine Despite the downward trend in production, the international trade in wine has increased, as shown in Chart 7.4: since 2004, world exports increased about 10 billion euros (62%), reaching 26 billion euros in 2013. In the last decade, only the 2009 economic and financial crisis temporarily stopped the growth in the trading of this product. Contrary to production, exports have increased in both the EU countries (61.5%) and non-EU countries (66%). CHART 7.4 – TRENDS IN THE GLOBAL WINE EXPORTS (109 EUROS) Source: International Trade Centre (2014) 109 € 30 Over the last year, the 15 leading wine exporters in the world represented 94% of total exports (Table 7.3), a share that has remained roughly unchanged since 2004. There were significant variations in this group. Although France is still the leading world exporter and even increased its exports by from 2.3 billion euros to 7.9 billion euros in 2013, its share in the global market dropped more than 4 percentage points, from 34.7% to 30.2%. Australia also lost more than 4 percentage points, but in this case its share dropped almost by half – from 10% to 5.2%. This country was the only one of the 15 leading exporters to have its wine exports decrease in absolute value, over the past decade, stepping down from third to fifth position in this Table. In contrast, shares increased for 10 of the 15 countries represented here. Note the growth of 291% and 266%, respectively, of New Zealand and Argentina.9 Portugal is the 9th largest wine exporter in the world. Between 2004 and 2013, its exports increased 184 million euros (34%), but it was not enough to stop the loss of 0.5 percentage points of share, which dropped to 2.8%. 25 20 15 10 5 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 9. Holland and Lithuania have the highest percentage variations. However, these countries are used platforms for international trade and their production is not significant. 82 CUSTOMER INDUSTRIES TABLE 7.3 – LEADING WINE EXPORTERS Source: International Trade Centre (2014) 2004 Million € 2013 % Million € % Variation % bulk France 5 563 34.7% 7 861 30.2% 41% 4% Italy 2 863 17.9% 5 037 19.4% 76% 10% Spain 1 541 9.6% 2 582 9.9% 68% 21% Chile 678 4.2% 1 423 5.5% 110% 21% Australia 1 606 10.0% 1 340 5.2% -17% 22% USA 601 3.8% 1 174 4.5% 95% 16% Germany 477 3.0% 1 013 3.9% 112% 9% New Zealand 197 1.2% 769 3.0% 291% 15% Portugal 535 3.3% 719 2.8% 34% 9% Argentina 182 1.1% 668 2.6% 266% 13% South Africa 430 2.7% 654 2.5% 52% 38% United Kingdom 177 1.1% 525 2.0% 197% 15% Singapore 122 0.8% 308 1.2% 152% 1% Holland 48 0.3% 196 0.8% 306% 6% Lithuania 1 0.0% 167 0.6% 28 979% 2% Total TOP 15 15 022 93.8% 24 437 93.9% 63% 12% Total EU 11 205 69.9% 18 101 69.6% 62% 9% Total non-EU 3 817 23.8% 6 336 24.4% 66% 19% World Total 16 021 100.0% 26 012 100.0% 62% 12% Due to the potential (negative) implications it has in connection with the consumption of cork, Table 7.3 shows the percentage of exports made in containers with a capacity of 2 or more litres (which, for the sake of simplicity, are referred to as “bulk”). About 12% of world exports are made under these conditions. Yet, bulk quantities are greater in South Africa (38%) and in Australia, Chile, and Spain (21%-22%). The construction industry CHART 7.5 – TRENDS IN THE ISSUING OF BUILDING PERMITS IN THE EU-28, IN SQUARE METRES (2005-2014) Source: Eurostat. Note: Values are shown as index values, the year 2010 having the value of 100. 250 200 150 The Portuguese and worldwide construction industry were both affected by the 2008-2009 economic crisis, with very negative effects on the demand for cork products. Chart 7.5 shows the progress of construction permits granted in all the 28 EU countries between 2005 and 2014, in the residential and non-residential segments. The values shown are index numbers that use as reference the number of square metres of construction allowed in 2010. 100 50 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Residential buildings Non-residential buildings CUSTOMER INDUSTRIES CHART 7.6 – TRENDS IN THE ISSUING OF BUILDING PERMITS FOR RESIDENTIAL BUILDINGS, IN SQUARE METRES, IN SELECTED EU-28 COUNTRIES (2005-2014) CHART 7.7 – TRENDS IN THE ISSUING OF BUILDING PERMITS FOR NON- RESIDENTIAL BUILDINGS, IN SQUARE METRES, IN SELECTED EU-28 COUNTRIES (2005-2014) Source: Eurostat. Note: Values are shown as index values, the year 2010 having the value of 100. Source: Eurostat. Note: Values are shown as index values, the year 2010 having the value of 100. 700 350 600 300 500 250 400 200 300 150 200 100 100 50 0 83 0 Spain Portugal U. Kingdom Ger many France Belgium Poland As regards the construction of residential buildings, we note that in 2005-2007 the index remained between 200 and 250 points, corresponding to an expected activity level of two or two and a half times greater than that of 2009 and 2010. In the subsequent years, , the situation deteriorated: in 2014, the index dropped to 81, leading to a drop of 19% compared to 2010. In the non-residential segment, the slowdown was less severe: between 2005 and 2008, the index remained at 150 points, dropping to 100 in 2010; however, since then it has dropped to 76, a little more than the index in residential buildings. Looking individually at the situation in some of the leading markets for Portuguese cork exports, within the EU, we note that the decline in the issue of building permits for new residential construction was particularly sharp in Spain, dropping from 685 in 2006 to 100 in 2010, and just 44 in 2013 – figures are not yet available for 2014 (Chart 7.6). In other words, in Spain the construction prospects are now less than one tenth that they used to be before the crises. Portugal also experienced a sharp decline, from 264 in 2005 to 32 in 2014. In the United Kingdom, residential construction dropped to about half between 2005 and 2010, but it has recovered somewhat since then. The same applies to Germany. The remaining countries listed in the Chart all show negative trends, but not like the ones in the previous countries. Trends in the issuing of building permits for non-residential buildings (Chart 7.7) dropped sharply in Spain, Italy, and Portugal, and slightly in the United Kingdom, Poland, and France, showing slight stability in Germany and Belgium. Spain Italy Portugal U. Kingdom Ger many France Belgium Poland Outside Europe, the American construction industry was also hit hard by the economic crisis, although its pattern seems to anticipate what actually happened years later in Europe: between 2004 and 2009, building permits issued in the residential segment fell about 72%. In the last five years, they recovered significantly, but in 2014 only about half the permits were issued compared to a decade before (Chart 7.8). CHART 7.8 – TRENDS IN THE ISSUING OF BUILDING PERMITS FOR RESIDENTIAL BUILDINGS, IN THOUSANDS OF UNITS, IN THE USA (2005-2014) Source: United States Census Bureau. 2500 2000 1500 1000 500 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 The Cork Industry STATISTICS AND PROSPECTS 8. Strategic foresight Sources used Annexes SWOT Analysis CHARACTERIZATION STUDY OF THE INDUSTRY PROSPECTS Developments in past years have helped raise some expectations as to the possible future momentum. STRATEGIC FORESIGHT 8 STRATEGIC FORESIGHT This chapter presents the thrust of the overall trends that, considering the strengths and weaknesses of the industry summarized in a SWOT analysis provided in annex, may contain some important opportunities. To make the most of them, the companies and APCOR will need to have a strategic approach in which innovation and change will play a leading role. Developments in recent years have created some expectations as to the possible future momentum. However, in the overall business environment, complexity and uncertainty, raised by new and more difficult challenges, are central. Being aware of these new times and preparing the organisation in order to face them can make all the difference. Both the companies and APCOR face huge challenges that can, nevertheless, be overcome. In its “Outlook on the Global Agenda 2015”, the World Economic Forum explore the top 10 trends which its experts considered a priority. The order is not arbitrary: deepening income inequality; persistent jobless growth; lack of leadership; rising geostrategic competition; weakening of representative democracy; rising pollution in the developing world; increasing occurrence of severe weather events; intensifying nationalism; increasing water stress; and growing importance of health in the economy. This is just an example. Other foresight exercises are being done and, while they have different priorities, the areas they cover are basically the same, perhaps with a different wording – for example, whereas the Global Agenda stresses geostrategic competition, others prefer to highlight the new power balances and the increasing role of the so-called emerging market economies. Nevertheless, the metrics that differentiates companies and sectors is the “triple bottom-line” (profits, people and planet), placing economic profitability, social responsibility, and sustainability concerns side by side. That metrics can and should favour an industry such as the cork industry and its companies, as long as we can understand the challenges it raises and be capable of preparing the organisation and proper strategy at sectoral and corporate levels. The assessment of recent years shows that the cork sector is far from being immune to economic fluctuations, in particular when they are not merely circumstantial but rather persistent and profound in nature, like the recession which Europe has experienced since the late previous decade. This industry operates in the global market. As such, it appears that recession, stagnation, and deflation have already been overcome in other countries in the world. This is clearly reflected in the evolution of turnover of some sub-sectors. These effects are not quite straight-forward and it is not easy to draw unique and universal conclusions from the major trends (and problems) mentioned before. While the deepening income and wealth inequalities may be a catalyst for more or less serious political issues, paradoxically, these inequalities may lie behind the demand momentum in certain consumption sectors, from which some sector companies may have directly or indirectly benefitted. The overall economic and geostrategic scenario of the cork industry, with its particular features, must be monitored closely, justifying an investment by APCOR not only in the sharing of information collected, but also in an alert system for possible specific consequences. Once again, complexity and not straight-forwardness is the keyword. For example, while we cannot ignore that, for cultural and specialisation reasons, some activities will continue to have their hub in Europe (for e.g., wine production), with all the ensuing consequences for demand (in this case, for cork stoppers), we 87 88 STRATEGIC FORESIGHT need to be attentive and try to anticipate what may happen in other locations, whether they are emerging “players” (such as China, in terms of wine) or established “players” (USA, Australia, new Zealand), bearing in mind that replacing European producers with others is not always neutral for business, given the limited cultural relation of those new players with cork. It will be particularly difficult, but not insignificant, for companies to “guess” which route some tensions and even conflicts will take in the future. For example, what will happen to the Russian market? If the war in Ukraine continues, or even intensifies, sanctions will obviously increase, limiting the access to that market, and even the arrangements on which some companies have relied. What is the impact of a possible escalation of terrorist attacks in Europe and of the increased instability in North Africa and Middle East? Such possibilities are extremely challenging for organisations: they will need to invest in order to brace themselves against the hard uncertainties and the unexpected. This is entirely different from the decisions involving risk, which are capable of being transformed into scenarios to which one can assign probabilities. Understandably, these challenges are extremely asymmetric: while the impacts are similar, whatever the size of the organisation, some will have more resources and conditions to prepare themselves and shoulder the impacts. All this, once again, calls for APCOR to serve as a centre of rationality providing support and information to companies. Left alone, companies cannot find the motivation and competences to understand the scale of potential impacts, and which steps they can take to mitigate them. The various foresight exercises always stress the growing importance of issues associated with sustainability, whether due to changes in attitudes and values, in the more developed countries, to legal and regulatory changes, to the pressure of non-governmental organisations, or even as the result of some international agreements. By bringing down some myths on the “aggression” to nature represented by cork extraction, that trend would be a great opportunity for the sector, not disregarding the fact that it will be a tough struggle, as is already the case in the cork stopper field. This provides a good reason for an extra investment in the communication and image of cork and its applications potential, which, given the general nature of the message, will have to be taken at sectoral level by APCOR in liaison and complementarity with any specific campaigns carried out by some companies to advertise their own products. Image is an important element for the branding of a product. The buyer has the final word. It is not enough for the product to have value or be good: whoever buys it has to recognise that value. But image is not even the fundamental aspect, especially in an industry in which purchasing is done mostly by experts. The increase of added value, essential for the improvement of profitability, will have to involve searching for more profitable segments and applications, in which differentiation, innovation, and research will have their say. In other words, to diversity the activity and produce a differentiated product, the industry must increase investments in research, seeking new ways to develop new applications, new products, and improve the positioning of existing products. But there is more to it. In the case of cork stoppers, quality is essential in the competition with other closures. They say prevention is better than cure. Even if quality control is so important, strategically speaking it is more important to continue to analyse the entire productive cycle, from the tree to the manufacture, to identify what can be corrected so that it does not compromise final quality. Whether the advances in that research can be shared among companies or an element of competitive advantage have clear implications: in the first case, the research process can be led by APCOR while in the second will be a company initiative. In other words, the corporate players need to establish the rules of the game, which, ultimately, can end in an agreement to set up research laboratories within the companies as part of a competitive statement of the industry. As for innovation in applications, there is no doubt that the companies will be responsible for most of the research and development, and will assume the results thereof. Through its technological centre, APCOR will once again seek to find common phases to enable economies of scale, in which central involvement makes more economic sense. As in many industries that depend on natural raw materials, both scarcity and quality affect the volume of activity. While there is no doubt that it is important to find new applications and markets, we cannot overlook the fact that limitations exist upstream. Research on the possibility of shortening the life cycle of cork oak up to the first cork extraction and, later, between extractions, is, of course, of paramount importance, alongside the research – mentioned above – on the quality of the raw materials. In this respect, it seems appropriate to invest and look into the possibility of introducing a certificate of quality to production that could be given by an entity external to the sector. At the same time, APCOR should carry out an economic analysis of why the area cultivated with cork oak is limited. If cork industry is, in relative terms, the industry that contributes the most to the national added value, and has the largest external trade balance, APCOR should make a point of knowing whether this is a good enough reason for giving incentives to cork oak planting in the country. But we need more than just a positive answer in principle. We need to design a concrete solution, estimate its costs and the time horizon of its net benefits. Few industries have such an asymmetric corporate structure as the cork industry. This entails challenges, in particular for the entity that represents the sector’s corporate community. That diversity can leverage a competitive margin, in a process in which strategic complementarity is much more important than competition. The sector must be able to position itself as an ecosystem, in which strategic cohesion prevails over centrifugal forces, whereby aligning with the mainstream options results, in turn, in an increased shareable added value. This is not an easy path, or one without difficulties and STRATEGIC FORESIGHT setbacks, a path based on mutual trust; we need to see to believe, to show that building a sectoral ecosystem can be a win-win situation. What is the alternative? We should look into the competitive flexibility that leading companies can achieve. What would the cost be for the sector if a number of smaller companies were to disappear? Can we improve that strategic cooperation? Does business logic prevail in the relation between larger and smaller companies, or are there learning and development processes, in particular in terms of quality management? If not, can APCOR help to bring this about? At sector level, three goals were defined to help the sector grow: • Recovery of market share from alternative closures (1 to 1.5 billion closures, which means an increase of about 80 million euros in exports); • More dissemination and promotion of building materials, decoration, and design (with particular focus on countries with more growth potential, which can in represent an increase of 35 million euros in revenue); • Launching new cork applications with more added value than the existing ones, with an additional turnover estimate of 35 million euros. These goals are embodied in an ampler ambition, also based on three goals: • Promote the sustainable development of the cork industry, disseminating the effects to the entire value chain and ancillary activities; • Add more value to cork products; • Continue to raise the awareness and recognition of both cork and cork products in international markets. For this to be possible, we must never forget how important it is to have raw materials available, in terms of quantity and quality. The industry cannot be competitive if we neglect what happens upstream, which, in turn, calls for special attention to the reforestation of cork oak forests, their management, and control of cork quality. Achieving those sector goals and ambitions requires an integrated strategy, but it also critically depends on the ability to involve the cork companies. APCOR can and should play an important role in mobilising those players, in particular in showing them that the plan is a win-win-situation for everyone involved. In the cork sector, as in other sectors, it is wrong to treat all the companies in the same way, or to want them to be equal. Some companies have the competences that give them the freedom to soar, and others already know how to do it. But for many others, it is best to continue on firm ground. Each and every company has its place and space within a competitive sectoral strategy. APCOR is responsible 89 for helping the companies, particularly the SME, to find the strategic position that best fits their capacities and ambitions. By prioritising the support to SME of the tradable goods sector, the current framework of structural funds is an opportunity to strengthen the competences of smaller companies and, in that way, improve competition within the sector. This is a unique opportunity for APCOR to once and for all embrace its position as a centre of sectorial rationality, bringing together cork companies and making them emerge stronger and more competitive, a condition sine qua non to renew and strengthen the competitiveness of the sector. 90 SOURCES USED SOURCES USED Bureau Van Dijk – Sabi (2015) https://sabi.bvdep.com/ Compete (2015) http://www.pofc.qren.pt/ Eurostat - Comext (2015) http://epp.eurostat.ec.europa.eu/newxtweb/ ICNF (2010) Relatório Final do Inventário Florestal 5 ICNF (2013) Relatório Preliminar do Inventário Florestal 6 ICNF (2014) [Cedência de informação não publicada referente ao IFN6] IML (2014). Aire de répartition et production de liège. http://www.institutduliege.com/repartition.php INE - Sistema de Contas Integradas das Empresas (2015) http://www.ine.pt/ INPI (2015) http://www.marcasepatentes.pt/ International Trade Centre – Trade Map (2014) http://www.trademap.org/ Machouri, Nadia (2009). Les subéraies marocaines face aux changements climatiques et actions anthropiques. Atas do 14ème colloque international du SIFEE : Changement climatique et Evaluation environnementale, 26-29 de Maio de 2009, Niamey, Niger. MARM (2012) Avance Anuario de Estadística Florestal 2012. http://www.magrama.gob.es/es/biodiversidad/estadisticas/AVANCE_2012_ VERSIONWEB_tcm7-215492.pdf. Ministério da Solidariedade, do Emprego e da Segurança Social (2015) OIV – Organization Internationale de Vigne et du Vin (2014) http://www.oiv.int/ ANNEXES 91 ANNEXES SWOT Analysis There are many obstacles to a SWOT analysis when we try to apply it at sector level, beginning with the multiple players within the same sector. This is quite clear in the cork industry, in which cork is the common denominator, but where there are many different applications, such as stoppers and building and decoration materials. Strictly speaking, there should be different analyses, as the markets are in many aspects quite different. For example, in terms of closures, cork stoppers are market "leaders", but they are struggling to resist the oncoming alternative products, with the latest technology. One of the problems is the difficulty in guaranteeing the quality of the final product, which can even be aggravated due to the massive use of outsourcing services of small producers. On the opposite end, in building materials, cork is a niche product that aims to gain a foothold in the market, and does not have the same outsourcing problem. In other words, by carrying out a single SWOT analysis, we run the risk of mixing and confusing different realities, and it will not be clear whether it refers to the raw material or to the industry. To simplify this document, we decided to include the SWOT analysis in the annex, and to incorporate the references to the various markets in the main body of the text. The matrix shown below is, nevertheless, not drafted in a way that is not above board: in several of its points, we have chosen to add a few comments in order to bridge the gap between, for example, strengths and opportunities, or to explain the conditions under which the proposition is validated. Strengths Technical potential of cork as a raw material: • Properties: natural, renewable, recyclable, and re-usable; • Undeniable technical and sensory qualities of cork; • Versatility in terms of handling and transformation; Existence of companies linked to the cork industry with the capacity to invest in innovation and R&D; • “Clustering" of the sector: extensive know-how, concentrated geographically, and corporate interrelations stimulated by proximity; • Privileged position in the experience curve compared to international competitors as regards the potential uses of cork. This strength is mitigated for two reasons: in terms of cork stoppers, paradoxically, because we are world leaders; in terms of other products, because we cannot ignore the plethora of alternative products, in other materials, with their own level of experience, for which it is not obvious we are at an advantage; • Portugal’s leading global position in cork production and trading (the industry is therefore challenged to become organised and capitalise on this, forming a national “cluster” against the competition, albeit potential, of third parties); • New manufacturing techniques, with obvious productivity gains (important from the perspective of competition with other sectors, as, internally, if everyone has access to these techniques, there will be no advantage for Portuguese companies). • The exploitation of cork ensures the sustainability of the ecosystems of the cork oak forests (a relevant argument in the industry’s public position). • Cultural connotation of cork (mainly with Portugal, one of the most representative symbols of the Portuguese identity); the cork oak designated as a national symbol of Portugal. 92 ANNEXES Weaknesses • Depends on a single raw material, making the industry vulnerable to potential plagues that can affect the cork oak forest. • Frailty inherent to the production process, in terms of reforestation, research, coordination, and regulation, an aggravated weakness if it cannot match the logic of the cork industry, as a whole, with sub-sectoral specificities (stoppers for wine bottles / building materials / decoration; etc.) • The potential of the material is not disseminated enough, consumers and producers lack awareness, so the challenge is to design and implement a campaign across the sector to fill this gap; • The sector is not organised as an ecosystem and this reflects on the SME’s strategies in terms of product communication and marketing, and in international presence, posing a challenge to APCOR to design an integrated and integrating approach. Opportunities /Challenges • Eco-efficient industry: uses all raw material (no waste); • Increasing trend to use “greener”, sustainable and environmentally friendly products, in various sectors/products; • Environmental concerns; • Raw material with high potential for use: – Favourable conditions for the development of new products in addition to the traditional ones; – Demonstration of the material’s ability to evolve – Cork, the material for the future; – High potential for technological innovation. • Cork used by world leading brands in diverse fields; • Portugal’s privileged position in terms of cork production and processing; • Increased global wine consumption, and consumers willing to spend more money on better quality wines in markets such as China and the USA; • Opinion leaders against the use of cork are beginning to reconsider their position; • Wine cellars that used screw caps are again using cork stoppers; • New geographies. Threats • Poor economic momentum; • Promotional campaigns by competing products (e.g., competing against cork stoppers) that convey a negative image of cork and favour other materials such as metal or plastic; • Scarcity of material limits other applications besides their use as closures; • Stagnation of quality wine markets in Europe; • Threat of substitute products. ANNEXES 93 94 DISCLAIMER Disclaimer This report was prepared by the Research Centre in Management and Applied Economics (CEGEA - Centro de Estudos de Gestão e Economia Aplicada da Católica Porto) at the request of APCOR. Its contents are confidential: access and dissemination thereof are the sole responsibility of the promoter. Opinions expressed in this document are exclusively those of the authors and are not binding on either Universidade Católica Portuguesa or APCOR. Porto, 31 January 2015 Alberto de Castro Vasco Raul Barrote Rodrigues Miguel Sottomayor Filipe Costa Silva Ricardo Faria Freitas AUTHORS 95 AUTHORS Alberto de Castro (Coordinator) Miguel Sottomayor Director of CEGEA. Since 1990, he has coordinated the drafting of the successive Strategic Plans for the Portuguese Footwear Industry, among other consultancy works. With a PhD in Economics by the University of South Carolina, he is Full Visiting Professor at FEG, which he directed between 1998 and 2008. He is the Chairman of the Board of Directors of the Development Finance Institute and of the Audit Committees of Mota-Engil and Unicer. He is a non-executive director of Mystic Invest, SGPS, and is a member of the Investment Committee of the Portuguese Venture Capital Initiative. Assistant Professor at the Faculty of Economics and Management and usual collaborator at CEGEA, in particular related to the agri-food system analysis. He has recently coordinated the Assessment of the Impact of the Post-2013 CAP Reform in the Milk Sector in Portugal, commissioned by FENALAC. His PhD in Food and Agricultural Economics, by the University of Reading, United Kingdom, addressed the wine consumer behaviour in that country. He coordinated the market studies of the wine board Comissão de Viticultura da Região dos Vinhos Verdes. Vasco Rodrigues Filipe Costa Silva Executive Director of CEGEA, he coordinated and participated in about 50 applied studies. With a PhD in Economics by UCP, he is Associate Professor at FEG where he conducts research and teaches Industrial Economics, Competition Policy, and Law and Economics. He has published in the Journal of Industry, Competition and Trade, International Journal of Economic Theory, International Journal of Industrial Organization, and in the Portuguese Economic Journal. Degree in Management by Católica Porto where he chaired the Students’ Association. He took the MBA Atlântico, a course offered by Católica Porto, Universidade Católica de Angola and PUC – S. Paulo. Working experience at CIN, RTP, Coldkit – Ibérica. He is currently an associated researcher of CEGEA. Ricardo Faria de Freitas Degree in Economics by Universidade Católica Portuguesa (Faculty of Economics and Management) and a Master’s in Business Economics by the same university. Since 2013, he is in charge of the market information service of an inter-branch association of the Portuguese wine sector. Technical datasheet Property: APCOR - Associação Portuguesa da Cortiça (Portuguese Cork Association) Avenida Comendador Henrique Amorim, Nº. 580 Apartado 100 P - 4536 - 904 Santa Maria de Lamas Portugal GPS: 40º58’47.56’’N 8º34’00.37’’O Tel: +351 227 474 040 Fax: +351 227 474 049 E-mail: [email protected] / [email protected] Sítio: www.apcor.pt / www.realcork.pt Authors of the study: CEGEA - Centro de Estudos de Gestão e Economia Aplicada | Universidade Católica Portuguesa (Research Centre in Management and Applied Economics | Portuguese Catholic University) Chairman of the Board: João Rui Ferreira General Director: Joaquim Lima Project coordination: Claudia Gonçalves Design: Plenimagem Photographs: Jorge Sarmento, Nuno Correia, Pedro Sadio and Pedro Canto Brum Circulation: 1500 Distribution: Free Legal Deposit: 395582/15 The information disclosed in this APCOR document is the property of the association and may be reproduced, in whole or in part, provided that suitable acknowledgement of the source is given. 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