stylecard/ ENVELOPE AND MEMO STYLES Envelopes An envelope should be printed on the same quality and color of paper as the letter and generated using the convenient envelope feature of your word processing program. Adjust defaults as needed to adhere to the recommendations of the United States Postal Service (USPS). To increase the efficiency of mail handling, use the two-letter abbreviations for states, territories, and Canadian provinces. USPS official state abbreviations are available at www.USPS.gov. Most companies today do not follow the traditional USPS recommendation to key the letter address in all capital letters with no punctuation. The mixed case format matches the format used in the letter address, looks more professional, and allows the writer to generate the envelope automatically without rekeying text. No mail handling efficiency is lost as today’s optical character readers that sort mail can read both upper- and lowercase letters easily. Proper placement of the address on a large and a small envelope generated using an envelope template available with word processing software is shown here: No. 10 Envelope, Mixed Case Format Delivery notation for postal service Match letter address exactly with all lines in block form Attention line Space twice between the state and zip code 3 No. 6 /4 Envelope, U.S. Postal Service Uppercase, No Punctuation Format AGENCY NUE EAST Notation for addressee Additionally, to create a highly professional image, business communicators should fold letters to produce the fewest number of creases. Here are the proper procedures for folding letters for large (No. 10) and small (63/4) envelopes: More review tools at 4ltrpress.cengage.com/bcom BCOM2_modeldoc_StyleCards_1-12.indd 7 12/14/09 10:45:09 AM Memorandum Formats To increase productivity of memorandums (memos), which are internal messages, companies use formats that are easy to input and that save time. Most companies use customized or standard memo templates found in most word processing software that include the basic headings (TO, FROM, DATE, SUBJECT) to guide the writer in providing the needed transmittal information. Memos may be printed on memo forms, plain paper, or letterhead depending on the preference of the company. Follow the guidelines for formatting a memo illustrated here. Memo Format Begin 2” from top of page or 1/2” below letterhead • Heading TO: Erin W. Lutzel, Vice President FROM: Isako Kimura, Marketing Director _a DATE: July 15, 2008 SUBJECT: Marketing Activity Report, June 2008 Tap Enter 1 time The marketing division reports the following activities for June. Tap Enter 1 time Advertising Three meetings were held with representatives at the Bart and Dome agency to complete plans for the fall campaign for Fluffy Buns. The campaign will concentrate on the use of discount coupons published in the Thursday food section of sixty daily newspapers in the Pacific states. Coupons will be released on the second and fourth Thursdays in June and July. Estimated cost of the program is $645,000. That amount includes 2.2 million redeemed coupons at 20 cents each ($440,000). • Body • Omits courtesy titles in informal document. • Includes writer’s written initials. • Keys subject line in mixed case or all capitals for added emphasis. • Uses headings to divide message into easy-to-read sections. • Uses single spaced, unindented, paragraphs and left justified margins for easy reading. A point-of-sale advertising display, shown on the attached sheet, was developed for retail grocery outlets. Sales reps are pushing these in their regular and new calls. The display may be used to feature a different product from our line on a weekly basis. Sales Staff We have dropped one sales rep from the northern California section and divided the area between the southern Oregon and Sacramento reps. Call me should you wish to discuss the information presented. • Enclosure notation Attachment More review tools at 4ltrpress.cengage.com/bcom BCOM2_modeldoc_StyleCards_1-12.indd 8 5/3/10 2:20:31 PM
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