Digital Out of Home advertising in Winterthur
Advertise successfully at SBB railway stations
www.apgsga.ch
Communication space railway stations
At the heart of mobility
Railway stations are technically and architecturally sophisticated, high-frequency venues, from
the stations with integrated shops to smaller stations that link city centers with suburban
and rural regions. The user community is multifaceted and includes daily commuters, weekend and vacation travelers with national and international destinations, and the regular or
occasional passers-by who belong to the local population. Analog and digital APG|SGA
communication and advertising assets are intrinsic elements that co-define these places of
encounter. With railway station advertising you can reach attractive, contemporary and
trend-conscious target groups.
Facts & Figures
Winterthur SBB main station
– Footfall of 112,000 people per day
– More than 30 shops, restaurants and take-aways
Please contact us for further information:
www.apgsga.ch/contact
Rail ePanel formats and prices
Featuring a full-HD screen, Rail ePanels are the ideal
solution for all communication needs – whether for image
advertising, product placements or event information. They
are positioned at busy locations at railway stations and are
suitable for animated ads and still pictures.
Profile
Advertising media Rail ePanel
Format 9:16, LCD-screen, starting from 80”, in full HD quality
Booking unit at least 1 day
Content advertising
Loop 60 seconds
Spot length 10 to 60 seconds
Animation still picture or animation
Restrictions alcohol, tobacco
Prices in CHF, gross1
10’’ spot2
Broadcasts every minute
Number of
ePanels
Number of broadcasts per ePanel and station
Winterthur
4
Day
05:00–
01:00
Day light
05:00–
01:00
Week
05:00–
01:00
Week light
05:00–
01:00
1 200
600
8 400
4 200
4 100
2 050
820
410
Valid for weeks 01–52/2017. Offers and prices subject to change.
1
2
Basis: General terms and conditions APG|SGA, Digital Out of Home
Permissible spot duration: 10–60 seconds
Agency commission (AC)
5%
Production and delivery
Lo
ising blo
ert
tising blo
onds
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ee
Ad
Please contact us for further information:
www.apgsga.ch/contact
p
60
www.apgsga.ch/digital-production
o
ck
S p o ts b
et
w
Digital media must be submitted at least 5 work days before
broadcasting starts.
D ay n et w ork
second
60
s
Rail eBoard formats and prices
Rail eBoards are some of the largest digital advertising
spaces in Switzerland. Their size, locations and varied
communication possibilities make these platforms extremely
attractive. The combination with a news and weather
feature – and the fact that some are positioned right next
to the SBB departure board – mean that Rail eBoards enjoy
particularly high visibility and acceptance levels.
Profile
Advertising media Rail eBoard
Format 16:9, 4 x LCD-screen 82‘‘und 1 x LED-screen 15m2
Booking unit at least 1 day
Content advertising, news and meteo
Loop 120 seconds
Spot length 10 to 90 seconds
Animation still picture or animation
Restrictions alcohol, tobacco
Prices in CHF, gross1
FullScreen 10’’ spot2
Broadcasts every 2 minutes
Number
of eBoards
Number of broadcasts
per eBoard and station
Winterthur
5
Day
Week
05:00–
01:00
05:00–
01:00
Primetime
morning
05:00–
09:00
600
4 200
840
1 791
8 950
2 954
Shopping
Primetime
evening
16:00–
20:00
09:00–
16:00
1 470
2 955
Evening
Meteo
20:00–
01:00
01:00–
05:00
840
1 050
4 200
2 954
1 700
2 952
Valid for weeks 01–52/2017. Offers and prices subject to change.
1
2
Basis: General terms and conditions APG|SGA, Digital Out of Home
Permissible spot duration: 10–90 seconds
Agency commission (AC)
5%
Production and delivery
o
Me
teo
d
Adv
New
s
L
10
20
www.apgsga.ch/digital-production
o
s
Digital media must be submitted at least 5 work days before
broadcasting starts.
D ay n et w ork
20 s e c o
p 1
n
90
ertisin
g
Please contact us for further information:
www.apgsga.ch/contact