Anyone for cake?
Join in Bake and Brew and have fun getting messy in
the kitchen, catching up with friends and making a real
difference to the lives of disadvantaged children.
A better childhood. For every child.
www.childrenssociety.org.uk
Do you love a natter with
your friends over a cup
of tea? Or perhaps you are
the one who loves to whip up
a yummy sponge? Or maybe
you just love eating it!
Whatever you love, we would
love you to put aside an hour
or two to hold a Bake and
Brew and by doing so, you
will be helping us give love
and support to the children
who need it the most.
2 | www.childrenssociety.org.uk/bake
Bake and Brew your way
Your Bake and Brew can take any form you like…
• NEW Icing Party – invite people
young and old to join in the craze of
decorating cupcakes. Everyone will
love getting messy and creative with
sprinkles and icing. See page 8 for
ideas of how to host an Icing Party.
• Coffee morning – simply invite
everyone in your community to get
together for a couple of hours to share
cakes, cuppas and chat.
• Cake sale – from brownies to
Bakewell tart, few people can resist
the temptation of cake. So why not
organise a cake sale at work, church or
perhaps have a stall at a local event.
• Cake and craft day – if you and your
friends like to get crafty, incorporate
a coffee morning with a craft session
or sale. You could knit cosies for
coffee cups or make cake-inspired
greeting cards.
• Cake and cocktail evening – glam it
up and invite the girls round for a night
of cosmopolitans and cupcakes.
• Vintage tea party – party like it’s 1920
and bring out all your old tea cups and
saucers. You could also create a makeshift dance floor and try out some
vintage dance moves.
• Dessert night – why leave the best
until last? Have a whole evening of
dessert and ask everyone to bring one
and make a donation for a night of
pure indulgence.
• Mad Hatters tea party – go all
out and have a themed Bake and
Brew. Everyone could dress up as a
character from Alice and Wonderland
and bring themed goodies such as
cupcakes iced with ‘eat me’ or biscuits
shaped as teapots.
www.childrenssociety.org.uk/bake
www.childrenssociety.org.uk/bake | 3
How cake can make a real difference
Every slice and cup sold at your Bake and Brew can help make a real
difference to the lives of vulnerable young people.
The Children’s Society provides a
lifeline to many young people who
experience neglect. This neglect
may be from family, carers or
wider society. No child should feel
unwanted. We believe every child
should feel loved and cared for.
Laura was aged 11 when we helped to
get her into foster care. Laura faced
serious neglect growing up. She had
often been found scavenging through
bins and begging for money to buy
herself food. Not only did Laura’s
family fail to give her the material
necessities she needed to survive, she
was deprived of the love, attention
and encouragement all children need
to develop. This resulted in Laura
being unable to interact well with
others and as a result had few friends
and extremely low self esteem.
The Children’s Society worked
closely with Laura and we were able
to establish a very good trusting
relationship with her. We provided a
safe place for her to come to when
she felt overwhelmed by the trauma
she had experienced in her early
years. We were also able to build up
a good working relationship with her
foster carers and were able to provide
a valuable bridge between her foster
home and school.
4 | www.childrenssociety.org.uk/bake
Through this support, we helped
improve Laura’s confidence which
had positive effects on her interaction
with others as well as her educational
attainment.
Laura is now settling in to secondary
school and starting to make friends
for the first time.
£5 could pay for an
information pack given out
at a school workshop to let
young people know about our
services.
£20 could pay towards a
counselling session for a
young person to talk about
the problems in their life.
£95 could pay for four
mediation sessions between
a child and their parents to
understand the issues that
are making life at home
unbearable.
Laura, posed by model to protect identity
Safe Hands | Voice | 5
Bake and Brew your way
Let’s get the kettle on and plan your event…
1) Plan your Bake and Brew
3) Set your fundraising goal
Plan what sort of event you want to
host, decide on a suitable date and
time then book the venue.
Setting yourself a target will help
motivate everyone to do what they
can to maximise the donations.
Boost your fundraising…
• s ell extras such as home-made
jam, crafts, plants, books or other
bric-a-brac.
•g
et things such as edible
decorations or tea bags donated
from local supermarkets.
2) Invite everyone to join in the fun
Once you have your plans in place,
send out invitations. You may want
to put up posters, send messages on
social media, email or post invites
or simply chat to people about it.
We have free resources to help you,
such as event posters to order or
download, editable invites online or
even a template press release to help
get your event in your local media.
See page 10 for more on resources.
Make sure we can collect Gift
Aid from donations made at
your event by using the Gift
Aid form available to download
from our website.
6 | www.childrenssociety.org.uk/bake
•h
old a raffle and ask local
businesses such as hairdressers and
delicatessens to donate prizes.
•p
romote our Text Giving number.
See the box to the right.
• s et up a Just Giving page so your
guests can donate online. It is easy
to do, just follow the link from our
website. This may also help bring in
extra donations from people who
want to help but cannot attend
your event.
•p
lay games such as ‘pin the cherry
on the cupcake’ or hold a cake
themed quiz (resources available to
download for both of these). You
could also hold a bake-off or run
a competition for people to guess
the ingredients in an unusual cake –
courgette and chilli cake anyone?
•h
old an auction and ask people to
auction off their baking skills.
• invite more young people by asking
your local school or youth group to
join in.
4) Let them eat cake
Once everything is in place – venue
decorated, roles divvied out and
cakes baked – you can sit back and
enjoy a well deserved cuppa, cake
and catch up.
Remember to send in your donation
as soon as possible (details on page
10) along with any photos or stories
from your event. We would love to
see how your Bake and Brew went.
A selection of photos will appear on
our website.
Bake and Brew Text Giving number
If your guests would like another way to donate, why not
encourage them to text BAKE07 £5 to 70070 to donate £5 to
Bake and Brew. This number is also featured on our event posters.
www.childrenssociety.org.uk/bake | 7
Could you host an Icing Party?
Try something new and hold an Icing Party to get your guests having fun
decorating their own cakes.
People could donate to take part and the creations could be sold afterwards.
You could hold one anywhere that suits you, from a meeting room at
work to your kitchen, or even at the local village hall before your usual
coffee morning.
Ingredients
• A generous helping of people:
your children or grandchildren,
their friends and school mates,
your friends, your neighbours,
your colleagues or anyone else
that enjoys cake.
• One suitable venue
• A sprinkling of edible
decorations and tools including
icing, sprinkles, sweets, piping
bags or even edible glitter
• Enough plain cakes for everyone
to decorate
• A spoonful of decorations such
as posters, bunting, balloons and
cupcake stands (see back for
details on how to get all these
resources and more)
• At least one collection box
8 | www.childrenssociety.org.uk/bake
Recipe
Top tips for a great Icing Party
1) D
ecide on where and when is best
to hold your Icing Party and get it
booked in.
•A
sk people to make a donation
to attend.
2) Invite your guests – you can use
our online editable invites to help.
3) G
et some plain cupcakes by
asking a friend who bakes, or ask
your local bakery for a cupcake
donation. There is also a free recipe
for cupcakes on our website.
4) S
et-up the venue with all the
cakes, decorations and icing tools.
5) Have fun coming up with weird
and wonderful creations. We have
a guide online which is full of top
tips on how to ice cakes.
6) S
ell your yummy delights. This may
be to parents, guests or the wider
community – everyone loves cake,
especially one-off designs!
7) Send in your valuable donations
and thank everyone who helped.
•H
old a competition for the best
decorated cupcake – £1 to enter.
•K
eep an eye out for things to use
to decorate cakes – we found
breakfast cereal and cut-outs
from old greeting cards were
great value options.
• Invite the local youth group or
Sunday school along to join in
the fun.
•P
lay our games such as ‘pin the
cherry on the cupcake’ or hold
a cake themed quiz.
•T
each children the value of
fundraising and get them
involved in the planning,
promotion and selling of cakes.
•C
an’t bake? Buy plain cupcakes
and ready-made icing from your
local supermarket.
www.childrenssociety.org.uk/bake | 9
Your free party ‘ingredients’
We have created some special free resources to help make your
Bake and Brew as fun and successful as possible.
Order the below by phoning 0300 3030 555 or order online at
www.childrenssociety.org.uk/bake
•a
n event poster with a blank space
to write details of your event.
Also available to download.
• invitations with space to fill in
your guest’s name and details
of your event
• a collection box
• a Gift Aid form to print out and
encourage guests to add their name to
• a poster to promote your event or to
write prices or other information on
• a guide to decorating cakes
... and more, including yummy recipes.
•b
alloons to help decorate
your venue
• stickers to give to your guests
You can download the
following online at
www.childrenssociety.org.uk/bake
•a
template to cut-out and make
your own cupcake stand
•c
ake labels to write the price and
any allergy information
• t wo cake-themed quizzes, one for
adults and one for children
• make-your-own bunting
• ‘pin the cherry on the cupcake’
game to print out and play
•a
n invitation which you can edit
online and send to guests
10 | www.childrenssociety.org.uk/bake
Paying in your donation
Thank you for all your hard
work. You can either pay in
your donation by cheque or
credit/debit card by using
this paying-in slip or via the
Bake and Brew pages on
our website.
Paying in your donation
Please ensure you complete the correct section of the form below
according to whether you are paying by cheque or credit/debit card.
To help us acknowledge your kind donation, please enter your details here
(in block capitals) and send this form to: Freepost RSYH-HEEE-XZEG,
The Children’s Society Bake and Brew, Margery Street, London WC1X 0JL
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It really helps The Children’s Society if we can keep you informed about our exciting campaigns, activities
and fundraising. If you would prefer us not to contact you by post, please tick this box
[SW]
Telephone number (in case of queries)
[T]
If you would prefer us not to contact you by phone, please tick this box
[ST]
Email
[E]
Please provide your email address if you are happy for The Children’s Society to keep you informed
by email about our exciting campaigns, activities and fundraising. [EN]
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Card type: Visa
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I enclose a cheque/PO/CAF made payable
to The Children’s Society for £
!
The most disadvantaged children rarely suffer
on just one front. We work directly with these
children, many of whom have nowhere else to turn,
to ensure that they are loved, valued and listened
to. With them we fight childhood poverty, harm
and neglect.
Our network of programmes includes drop-in
services for runaways, as well as children’s centres
and support for young carers. We support children
who are refugees from violence, and we give
those in care a voice. We transform the lives of
many more children by pressurising government
and local authorities to change policy and practice
to protect them, and we challenge the negative
attitudes that perpetuate harm and injustice.
In hard times, children are among the hardest hit.
We don’t just help them survive – we support
them to flourish.
The Children’s Society
Edward Rudolf House
Margery Street
London WC1X 0JL
Order line: 0300 3030 555
www.childrenssociety.org.uk/bake
[email protected]
Charity Registration No. 221124
Photographs modelled for The Children’s Society | © Larry Bray | © The Children’s Society | BB0113
A better childhood. For every child.