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Strategic Digital Marketing
for Professional Practices
AMERICAN
ADVERTISING
FEDERATION
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www.firm-media.com
Meet BUSINESS DEVELOPMENT.
Christopher leads Firm Media’s client relationships and develops new
business opportunities. As an experienced brand promoter, he has created
several prominent sites in the legal, medical, and dental industries.
Christopher Suchánek
Chief Executive
Officer
Real PEOPLE.
Real CONVERSATION.
Real RESULTS.
What we don’t do is just as
important as what we do.
At Firm Media, we don’t polarize the “creative”
from the “business” foundation of a professional
practice. We don’t guarantee arbitrary results.
We don’t believe in cookie-cutter digital
marketing practices.
So what makes Firm Media a ‘lil different?
We naturally bridge the creative and the
business using strategic digital marketing
approaches. We do utilize compelling content.
We do apply our unique, attention to detail and
extensive industry knowledge to every project.
We do require regular communication with
our clients.
Choosing Firm Media means that you, just…
get it. In order to meet your needs using
individualized, innovative strategies, we must
work together. In other words, it’s a two-way
street at Firm Media. And our clients know that
their input matters. In fact, they appreciate it.
Before Firm Media, Christopher spent years marketing domains and
web directories with a focus on health services and plastic surgery. He
transitioned into promoting professional practices after recognizing the
benefits internet marketing could provide to these businesses.
The beginning of Christopher’s career focused on industries that were
early adopters of internet marketing, including the entertainment
industry. Through this work, he contributed to projects for EMI Music
Publishing, RCA Records, VH1, MTV, and Warner Brothers, also serving
as Director of Marketing Publicity for Brainstorm Artists International
(formerly Broken Records).
Always active and creative, Joshua spent most of his childhood
participating in musical theater and sports programs. While studying
International Business and Marketing, he took his passion for athletics
and entertainment to Fox Sports, working as a production analyst for
three years, tracking team and player statistics and cutting highlights
for Fox NFL Sunday.
Joshua Lott
Marketing & Sales
Manager
Joshua joined the Firm Media team in 2009 to head and pioneer the
company’s Social Media Marketing Department. He was responsible for
the strategic development and direction of all social media campaigns.
While creating compelling marketing campaigns for his clients, he
attended many workshops and symposiums to ensure that his team
stayed well-educated; implementing the latest developments in social
media marketing.
In 2014 Joshua was appointed the Marketing & Sales Manager of Firm
Media. His primary focus is cultivating long-lasting relationships with
clients both nationally and internationally.
THE FIRM MEDIA strategy.
Our approach to Digital Marketing is what
differentiates us as a boutique firm. We’re Firm
Media. We believe digital marketing should give
you measurable, valuable, and long-term results.
to see quantifiable results from your
marketing investment.
Our Strategic Digital Maketing Approach
Firm Media combines a passion for analytics
with extensive knowledge of digital marketing
and client conversion techniques. Our dedicated
team of professionals specializes in marketing
legal, medical, and dental businesses and those
in related fields, creating solutions that leverage
our unique areas of expertise: Web Design,
Search Engine Optimization (SEO), Pay-Per-Click
(PPC) and Paid Search Advertising, Retargeting,
Video Production & Marketing, and Directory
Management.
We work for you, and with you, to understand
the challenges your professional practice faces.
In doing so, our team will help you define
objectives such as:
• Converting more leads into paying clients
• Increasing local / regional awareness of
your practice
• Developing referral business among
current clients
• Creating a positive online reputation
It is only after your objectives are clear that
we develop and execute the right strategy for
marketing your business. You can expect to
play an active role in each project, receive
ongoing guidance and communication, and
What Differentiates Our Work
We protect your marketing investment by
using best practices, evaluating the results, and
eliminating tactics that don’t offer long-term
benefits. Because we’re a boutique firm we’re able
to develop personal relationships with our clients
and provide individualized, attentive service. Yes –
that “attention to detail” you’ve been looking for.
We are in this together.
4DM APPROACH.
Marketing strategies change over time, and
search engine optimization is no different.
Search engine optimization is not dead; search
engine manipulation is dead. We can no longer
manipulate search engines to get our sites where
we want them to be.
There is no choice but to offer quality, unique,
and authoritative information. And each strategy
implemented on your Firm Media website is based
on our 4DM approach.
Our SERVICES.
• Strategic Digital Marketing
• Pay-Per-Click
• Web Design
• Retargeting
• Social Media Marketing
• Video Production & Marketing
• Search Engine Optimization
• Directory Marketing
4DM Approach: Data-Driven Decisions for
Digital Marketing
If you’re wondering how you can be found in
search engines with no guaranteed results, you’re
not alone. SEO is now part of an overall digital
marketing strategy, and that strategy must be
driven by data above all.
Imagine you’ve launched a website. It is visually
stunning, it has all the right information, but you
just can’t seem to get traffic, rankings, leads, or
bottom line results. Do you know how to decide
what to do next?
We do.
We will use a strategic combination of marketing
methods including SEO, Video, Social Media,
Pay-Per-Click, and Retargeting all with your
website as the center of your digital marketing
campaign. Data will drive us each step of the way.
“If you’re not measuring, you’re wasting your time.”
Our CLIENTS.
“I hired Firm Media to completely redesign my website and also manage
my internet marketing, SEO and social media. I am very pleased with
their work and their team approach to my website. Not only are they very
responsive to emails and telephone calls, they have even met with me in
my office several times as well. They are very different from other website
companies I have worked with in the past in that they look at all aspects of
your campaign and provide a comprehensive, customized service.”
– William Bruno, MD
www.williambrunomd.com
“Before they implemented any programs for us, they took the time to
understand the plastic surgery industry and our particular needs within
it. Second, Firm Media pays attention. They continually monitor our
campaign and continually tweak our programs to improve our results. I
highly recommend the Firm Media team.”
– Robert Schwartz, MD
www.rsplastic.com
WHY us?
Degreed. Certified. Experienced. The Firm
Media team consists of passionate individuals
who approach every client project with fresh
eyes and tailored tactics. Our work, both
independently and collectively, is designed to
support a professional practice’s business model
while contributing to its success. We’re here to
help your professional practice achieve its goals
through a multidisciplinary approach to strategic
digital marketing.
Legal. Medical. Dental. Our clients range in
size from single-member businesses to large
professional practices, each relying on our team
for expert industry knowledge (in our field as
well as their legal, medical, or dental specialty).
The attentive service you desire is the service you
may anticipate. We’re on your side.
Results don’t happen overnight – it’s a
process. We’re your go-to firm for digital
marketing done right. This means no
overpromises or guarantees on immediate
results. Rather, Firm Media offers great results
that take conscious planning to achieve. The
tactics we recommend follow this strategy and
we analyze our work regularly to see how we can
improve your results.
“Thanks to Firm Media for their expertise and willingness to work with
us. Firm Media has been the key for opening our office bringing in the
business leading to sustainability and growth. I cannot say enough good
things about them and the process.”
– Stephen C. Hosford, Family Law Attorney
www.hosfordfamilylaw.com
“Firm Media is the real deal. This is not your average website business. They
have taken web presence to an art form. Every aspect of our business plan
on the web has been thought out. I could not be happier. Also, I recently
had issues with some reviews on Yelp and they quickly and expertly guided
me through the maze of dealing with review sites. Bravo to the team at
Firm Media. They really know their stuff.”
– John L. Lytle MD, DDS, Oral and Maxillofacial Surgeon
www.foothilldentalimplants.com