HIJ403310 HIJ Research Articles Symbolic Use of Decisive Events: Tiananmen as a News Icon in the editorials of the elite U.S. press International Journal of Press/Politics 16(3) 335–356 © The Author(s) 2011 Reprints and permission: http://www. sagepub.com/journalsPermissions.nav DOI: 10.1177/1940161211403310 http://ijpp.sagepub.com Chin-Chuan Lee1, Hongtao Li2, and Francis L. F. Lee3 Abstract The Tiananmen crackdown on the pro-democracy movement in 1989 was a decisive event that has provided an enduring prism for the world media to interpret China. This article examines how two of the most preeminent U.S. newspapers—New York Times and Washington Post—editorially invoked Tiananmen as a “news icon” in the past twenty years. We contend that the meanings of Tiananmen were reconstructed over twenty years partly but not completely in line with the changes in the United States’ policy toward China. Specifically, Tiananmen symbolized Communist dictatorship in the initial years after 1989 and then became an example of China’s human rights abuse in the late 1990s. Into the 2000s, the significance of Tiananmen faded away. But it remained as part of United States’ ritualistic memory of China’s repression that invokes the moral bottom line of U.S. foreign policy. In theoretical terms, this study shows how a news icon, in the course of an extended life cycle, may exhibit both continuities and changes in its meanings, and there can also be subtle variations in the relationships between a news icon and the dominant power structure over time. Keywords news icon, media discourses, the press and foreign policy,Tiananmen, U.S.–China relationship Introduction The Tiananmen crackdown of the pro-democracy movement on June 4, 1989, shocked the world via live televised coverage. In its wake, the elite western media have continually 1 City University of Hong Kong Zhejiang University, China 3 Chinese University of Hong Kong 2 Corresponding Author: Chin-Chuan Lee, Department of Media and Communication, City University of Hong Kong, Kowloon Tong, Kowloon, Hong Kong Email: [email protected] Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 336 International Journal of Press/Politics 16(3) made symbolic uses of this decisive event to make sense of subsequent events in or even outside China (Kluver 2002; Wasserstrom 2003). The media have extracted and abstracted Tiananmen from its original context to symbolize complex, contradictory, and generalized layers of meanings about the country. For many people and media around the world, the images of a lone man stopping a line of tanks “remain among the most memorable symbols of resistance to tyranny,” and the Tiananmen crackdown is “still the defining moment in how they perceive contemporary China” (Chinoy 1999). Against this backdrop, this article aims to examine what Tiananmen means in the editorials of two preeminent U.S. newspapers—New York Times (NYT) and Washington Post (WP)—in the past twenty years. These editorials represent the “enduring values” of the United States (Gans 1979) and form a vital part of elite consensus crucial to policy making and the shaping of public opinion. Specifically, we ask: When, how, and for what purposes did the editorials of NYT and WP invoke “Tiananmen” as a symbol to interpret disconnected events in China? How did the “uses” of Tiananmen change over time? How did the changes relate to the larger context of U.S.–China relationship? Answering these questions can help us further understand the nature and characteristics of U.S. media discourses on China. Theoretically, this article aims to contribute to the literature on news icons in journalistic discourses. Bennett and Lawrence (1995: 22) defined a news icon as a powerful condensational image that evokes primary cultural themes and tensions. While some studies (Lawrence 1996; Livingston and Eachus 1996) emphasize the potential of news icons to create junctures for oppositional discourses to enter the mainstream media, other studies (e.g., Denham 2008) focus on the role of news icons in perpetuating dominant ideologies. While drawing on these insights, this article analyzes the use of Tiananmen over twenty years, which enables us to characterize the extended life cycle of a news icon and to examine the change of its relationship with the dominant authority over time. In addition, we connect the concept of news icons to theoretical discussions of collective memory in journalism. News Icons and their Life Cycles “News icon” is a term coined to examine the intervention by and persistence of some decisive moments in journalistic accounts (Bennett and Lawrence 1995; Dahl and Bennett 1996; Lawrence 1996). It is a special type of condensational symbols (Edelman 1964; Graber 1976) that represent an entire event into a single dominant image bearing strong emotions. This image not only dominates the original narrative, but the media may introduce it in other stories to help make sense of subsequent events that are often unconnected to the original concern. A news icon is powerful because of its ability to evoke cultural themes and tensions. For an image to become a news icon, there should be wide recognition of the conflict, tension, and cultural values underlying it. Depending on how journalists use the evoked cultural themes, the news icon can challenge or stabilize the status quo. Bennett and Lawrence (1995) explicated the concept Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 337 Lee et al. of news icon as part of an attempt to theorize the conditions under which journalistic independence from political and economic power can arise. Hence they were interested in the type of news icons that appeared without official sanction and/or simply “by accident” (Lawrence 1996). These icons “create an opportunity for journalists to introduce indicators of social change and ideological challenge into news narratives, making the news a potential site of cultural transformation” (Bennett and Lawrence 1995: 23). However, Bennett and Lawrence (1995: 22) also recognized the ability of news icons to evoke “stabilizing cultural themes”; for example, the raising of the American flag at Iwo Jima incited patriotism and military prowess. Similarly, Denham (2008) analyzed how the U.S. media used the popular artist Kurt Cobain as a news icon to construct a moral panic over young people’s illicit drug use. Previous studies have not examined the change in relationship between a news icon and the power structure over a long period of time. Here, the notion of the life cycle of a news icon is highly important. In their original article, Bennett and Lawrence (1995) described the life cycle of a news icon as composed of three stages: (a) an image appears in a news story as a dramatic scene or event; (b) an image captures societal imagination; and (c) journalists use the news icon in narratives of other or subsequent stories. Yet this characterization mainly captures the “birth” of a news icon, that is, the process through which a powerful image associated with a specific event was turned into a news icon with broader social and political significance. But over a long period of time, the prominence of a news icon may rise and fall in relation to changing social realities, and the meanings associated with the news icon may be reshaped through the process of continual recirculation. Reiterations of the news icon in different contexts may also add new layers of meanings onto it. These are hitherto underexplored issues and possibilities, and some of them will be addressed by the present study, which examines the life cycle of a news icon over a twenty-year period. Studies on the relationship between journalism and collective memory may throw important light on how the significance of a news icon may evolve over a long period of time. The creation and use of news icons is part of the presence of “public past” shared by members of a particular community in journalistic and public discourses (Edy 1999, 2001). As Olick (2010) contended, collective memory can be best understood as a sensitizing umbrella concept referring to a wide variety of specific mnemonic products and practices. Journalists’ use of news icons is one of such mnemonic practices. Journalists rely on the past to delineate the current situation. They use history “to delimit an era, as a yardstick, for analogies, and for the shorthand explanations or lessons it can provide” (Lang and Lang 1989: 127). This is because media tend to assume that the past, the present, and the future are in a linear progression with common causes and consequences. Hence the past not only helps media to frame current issues but also to predict the future. During its life cycle, the meanings of a news icon may change with the situations, concerns, and needs of the present. This presentist perspective in collective memory studies goes back to the classic work by Halbwachs (1992: 49), who argues that “[even] at the moment of reproducing the past our imagination remains under the Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 338 International Journal of Press/Politics 16(3) influence of the present social milieu.” But there are limits to a news icon in serving the present, in view of the semiotic openness of an original event and the narrow range of a derived image. A news icon is powerful in evoking prominent cultural themes or what Gans (1979) called “enduring values,” which may direct and constrain further usages of the icon. Both Schudson (1992) and Edy (2006) found that collective memories in media and public discourses exhibit a substantial degree of stability. In fine, we expect to find both continuities and changes in U.S. media discourses on Tiananmen in the past twenty years. The changes may reflect certain “present situations” of U.S.–China relations and U.S. policy toward China, whereas the continuities may result from the durability of the “enduring values” evoked. Tiananmen and U.S. Media Discourse on China The 1989 pro-democracy movement in China unfolded in mid-April and ended soon after the crackdown on June 4 (Zhao 2001). For months, its core images—student protests, hunger strikes, the statue of the goddess of democracy, reactions from the Chinese national leaders, tanks, and bloodshed—filled the pages of the world’s leading newspapers and the time slots of television networks. The events created “a serialized dramatic narrative that had powerful resonance within the U.S. political consciousness” (Kluver 2002: 507). “Tiananmen” soon assumed the status of a news icon. Mere mentioning of the place can conjure the relevant images of the events in 1989 and provoke profound imaginings in today’s public and media discourses and served as an enduring prism in observing contemporary China (Chinoy 1999). As Wasserstrom (2003) observed, the western media have tended to invoke Tiananmen as a main reference point for making sense of contemporary social issues, and especially protests, in China. But following a body of research on international news coverage and discourses (e.g., Hallin 1986; Herman and Chomsky 1988), we contend that U.S. media images of Tiananmen, a historical event in a foreign country, are likely to be influenced by America’s national interests and change with its China policy over time. Government policies and state-defined national interests influence international news discourses because of the tendency for the media to “index” the range of voices and viewpoints expressed in mainstream government debate about a given topic (Bennett 1990; Cook 1998). The indexing phenomenon was in turn a result of journalists’ news making routines and sourcing practices. Zaller and Chiu (1996: 386) found a strong association between the slant of press coverage of foreign events and the positions taken by government officials, such that reporters appear to “wax hawkish and wane dovish as official sources lead them to do.” They characterized U.S. media as “the government’s little helper” in their coverage of international news, especially during foreign policy crises and emergencies. Similarly, Lee (2002) characterizes the elite U.S. media discourses on foreign policy as exhibiting a form of “established pluralism,” that is, a plurality of views within a narrow range of the established order or official circle. Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 339 Lee et al. Through the process of domestication, the media attempt to illuminate complex and ambiguous political realities in remote foreign places in ways easier for local audiences to understand (Cohen et al. 1996). By so doing, the media may impose their own norms, frameworks, agendas, and elite-defined national interest onto foreign matters (Dorogi 2001; Lee et al. 2001, 2002; Lee and Yang 1995). In order to “keep America on the top of the world” (Hallin 1994), the U.S. media tend to set the United States off from essentialized “national others.” The media reduce the rich, complex, and even contradictory realities of foreign cultures, religions, and peoples into oversimplified, innate, natural, or immutable properties (Said 1981, 1993). The concrete processes and historical contexts of change, struggles, discontinuities, and internal contradictions are often ignored. As far as China is concerned, studies have shown strong parallel relationships between the U.S. media’s coverage of China and the U.S. government’s policies toward China (Chang 1988, 1989; Kim 2000; Lee 2002; Peng 2004; Stone and Xiao 2007). Despite the fluctuating discourse–policy cycles, the predominant theme in U.S. media coverage of China has always been anti-communism (Dorogi 2001; Kobland et al. 1992). As Lee (2002) observed, when China was a strategic ally with the United States against the Soviet Union during the cold war, China’s record of human rights abuse receded into the background of U.S. media discourse. As the cold war ended, China came to be perceived as a hurdle to reconstructing the U.S.-orchestrated neoliberal world order, and China’s human rights abuse thus became the highlight of U.S. media coverage. The Tiananmen crackdown was interpreted as validating America’s totalitarian stereotype of communism (Womack 1990). Hong Kong’s return to China was seen from the perspective of America’s playing a new role as the guardian of the territory’s liberty and democracy against communist abuse (Lee et al. 2001, 2002). Even the 1995 United Nations Conference on Women in Beijing was reported through the lens of anti-communism rather than as an event about women (Akhavan-Majid and Ramaprasad 1998). Given its decisive significance to China and the world, the 1989 pro-democracy movement in Tiananmen Square has been crystallized into a news icon. The research questions for our analysis are as follows: (1) Whether and how did the meanings of Tiananmen change over the past two decades in U.S. media discourses? (2) How can we understand the changing meanings in relation to changing social and political contexts? (3) What are the limits of the changes in meanings of the news icon? and (4) How do the continuities and changes in the meanings of the news icon shape its overall social and political significance? We do expect the meanings of Tiananmen and the purposes for which it was invoked to have undergone transformations over the past two decades. Specifically, the meanings of Tiananmen in American elite press should tend to bear the country’s ideological agendas and national interests. We should be able to make sense of the changing meanings and usages of the news icon in terms of changing U.S.–China relations in the global context. Nevertheless, as argued previously, the cultural themes and enduring values evoked would constrain the changes of meanings in the icons. These are the working hypotheses that guide our interpretive analysis of the editorials of NYT and WP. Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 340 International Journal of Press/Politics 16(3) Method and Analytical Approach Our analysis focuses on the editorials of NYT and the WP. As newspapers “of the elite, by the elite, and for the elite,” they play a key role in setting agendas for national public discourses, establishing elite consensus, and shaping national policy in the United States (Cohen 1963). They function as “something akin to a house organ for the political elite” (Sigal 1973: 47) and are revered by media organizations in the country and globally, and both NYT and WP devote much space to international reporting. Although the proliferation of alternative news outlets, especially those emerging from the Internet, have seemingly challenged the elite press’s central role in democracy (Zelizer 2009), existing research has shown that even online citizen media are heavily reliant on the mainstream and elite media as information sources (e.g., Goode 2009; Meraz 2009). In other words, despite the seeming decline in audience sizes, elite media still retain a significant part of its agenda setting and framing power. It is difficult to predict future developments in the field of journalism at this juncture, but so far the elite press has continued to be a focal point of domestic but particularly foreign policy discourses (Bennett et al. 2007; Entman 2003). Meanwhile, editorials, in expressing views on major issues, are less constrained than news reports by the professional convention of objectivity and neutrality. They thus constitute a site particularly suitable for observing the media’s ideological discourses and/or use of symbols and icons (Hackett and Zhao 1994; Le 2006; Lee and Lin 2006). We derived relevant editorials for analysis from Lexis-Nexis using the simple keyword search with the term “Tiananmen.” For the twenty years from 1989 to 2009, the term appeared nearly two hundred times in the editorials of NYT (114) and WP (78). But as Figure 1 shows, its frequency of appearance has, not surprisingly, declined over time. Tiananmen was very frequently invoked in the early 1990s, but it gradually tapered off in the 2000s. About 90 percent of the editorial references to Tiananmen in NYT and 68 percent in WP were made in the first decade. Three preliminary observations can be offered at this point. First, the two newspapers tended to adopt a simplified and clear-cut narrative and a condensed image of the original event, neglecting the complexities of the political movement in 1989. Table 1 summarizes the frequency of three groups of descriptors in the descending order of moral disapproval. Most references accentuated the dramatized image of the final crackdown rather than the whole process of the 1989 movement. Among them, 55 percent of the references in NYT and 61 percent in WP described the event as a massacre, killing, or slaughter, whereas 21.3 percent in NYT and 14.8 percent in WP used less strong terms, such as crackdown, suppression, and repression. Only a small proportion of the references (23.4 percent for NYT and 24.3 percent for WP) cast it in terms such as protest, demonstration, or movement that do not embody a condemnation of the act of the Chinese government. Second, Tiananmen was often used as a device to make sense of subsequent events or situations, especially through establishing analogies or contrasts between Tiananmen Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 341 Lee et al. Figure 1. Number of editorials making reference to Tiananmen, by year Table 1. Editorial Portrayal of the Tiananmen Event Massacre/killing/slaughter Crackdown/suppression/ repression Protest/demonstration/ movement New York Times (n = 94), n (%) Washington Post (n = 74), n (%) 52 (55.3) 20 (21.3) 45 (60.8) 11 (14.8) 22 (23.4) 18 (24.3) and “crackdowns” in other countries. A few months after the Tiananmen crackdown, the NYT described in four editorials the killings of revolutionaries and demonstrators in Romania by Communist leaders as “Tiananmen-like ferocity” or “Tiananmen-style repression.” When Indonesian troops killed fifty East Timorese people in 1992, the NYT labeled the event as “the Tiananmen in East Timor.” WP used similar expressions to portray Thai army’s assault on demonstrators in Bangkok and the Kremlin’s action in the Soviet Baltic. Third, Tiananmen has also been invoked as a yardstick to measure against other protests in China, ranging from local peasant grievances and worker protests to religious unrests. For instance, when more than 8,000 Chinese “from all walks of life” signed the Charter 08, a manifesto demanding constitutional reform, WP editorially described it as “the largest pro-democracy movement Beijing has known since the 1989 Tiananmen Square protests.” These observations on some of the major characteristics are consistent with the patterns of western media’s use of Tiananmen (Wasserstrom 2003) and also illustrate how Tiananmen fits into the concept of news icon. Our analysis aims at deriving a more in-depth analysis to unravel the nuances involved in the extended life cycle of Tiananmen as a news icon. To that end, we adopted Gamson and Modigliani’s (1987, 1989) constructionist approach to discourse analysis as our Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 342 International Journal of Press/Politics 16(3) method. We first deconstructed the editorials into their constitutive elements and identified the major framing devices: metaphors, exemplars, catchphrases, depictions, and visual images. Besides, we paid special attention to (1) the situations in which the icon is invoked, (2) the main theme or issue being addressed in the editorial, (3) the rhetorical functions played by the icon, (4) the connections and underlying rationale established between Tiananmen and the focal event or issue, and (5) the policy environment or context underlining such connections. We then reconstructed these elements into what Gamson and Modigliani (1987, 1989) called “ideological packages.” This analysis captures what Hall (1980) calls the “dominant reading” of the text. Ideological packages were supplemented with a close analysis of textual excerpts. Based on iterative readings, we divided the evolution of the symbolic meanings of Tiananmen into three stages. From 1989 to 1992, it was a sweeping symbol of Communist dictatorship. From 1993 to 2001, it represented specific human rights abuses. From 2002 to 2009, it faded to become ritualistic memory, and yet it still crucially signified a moral bottom line for U.S. foreign policy. Ideological Packages of the Editorial Discourses Tiananmen as a Symbol of Communist Dictatorship During the period from 1989 to 1992, Tiananmen was invoked mainly to symbolize the atrocious nature of communist—or more generally, totalitarian—dictatorship. As a WP editorial in 1991 wrote, Tiananmen is a “classic metaphor for late twentieth century Communist repression” (“Tiananmen Square,” WP, February 6, 1991). Another editorial characterized Tiananmen as “a humbling lesson in the mysteries of totalitarian rule” (“Massacre in China,” WP, June 5, 1989). More typically, the linkage between Tiananmen and atrocity is notable from a range of lexicons used in the mentioning of Tiananmen. The event itself was cast in terms of “army and troops,” “gun down,” “tanks and thuggery,” and “rivers of blood.” The nature of the event was defined as a “crime,” “slaughter,” “killing,” “massacre,” and “carnage.” The perpetrators of the act were “tyrants,” “killers,” “butchers,” “desperate old-line Communists,” and “the bloodstained regime,” contrasted with such victims as “unarmed students and civilians” and “peaceful demonstrators.” These lexicons allowed the editorials to come up with descriptions and narratives of strong moral condemnations. For example, the next day after the Tiananmen crackdown, on June 5, 1989, the NYT’s editorial was titled “Two Old Men (Deng and Premier Li Peng), Many Young Lives.” Similarly, a WP editorial (June 5, 1989) wrote, “In Tiananmen Square a cynical and panicked Chinese leadership has sent tanks and indiscriminately shooting soldiers against unarmed students and workers asking for democracy” (“Massacre in China,” WP, June 5, 1989). Another NYT editorial in late 1989 wrote that “[the Chinese democrats] were thwarted by desperate old-line Communists who didn’t mind shedding rivers of blood and who calculated that the world would Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 343 Lee et al. swallow their brutality without imposing real costs” (“‘Anti-Me’ on China? No. Pro-Freedom,” NYT, December 28, 1989). The storyline or script formed around these lexicons and the underlying intense emotions strongly imply the attribution and target of condemnation. It also explicitly or implicitly puts forward what the United States should do as an appropriate response to the atrocity. In other words, such lexical choices help establish the news icon of Tiananmen as a substantial frame that grants journalists the authority in “defining effects or conditions as problematic, identifying causes, conveying a moral judgment of those involved in the framed matter, endorsing remedies or improvements to the problematic situation” (Entman 2003: 417). Take the following example: Excerpt 1 There was a big parade [on the National Day] in Tiananmen Square, but this landmark is now a metaphor for repression. . . . Tiananmen left most Americans repelled by the regime’s brutality and wondering whether a solid basis remained for the relationship the United States has been building with China for two decades. (“Back in Tiananmen Square,” WP, October 9, 1989) In this excerpt, the “brutality” itself not only justifies the immediate actions of suspending military sales and high official exchanges but also questions the strategic relations between United States and China established after 1978. The iconic status of Tiananmen was further consolidated by drawing analogies between the Tiananmen crackdown and other parallel events. An editorial in 1992 reported that “less deferential members of Congress have forthrightly condemned Indonesia’s Tiananmen,” in referring to Indonesian troops’ killing of 50 civilians in East Timor who was seized by Indonesia in 1975 (“The Tiananmen in East Timor,” NYT, January 21, 1992). The modifier “forthrightly” attached to the verb “condemn” indicates the editorial’s approval of the Congress members’ moves. The WP wrote in 1992 when discussing American policy to Burma: Excerpt 2 The American government has already done plenty—sharp public criticism, political isolation, economic sanctions—to indicate its disapproval since the clique, which call Burma Myanmar, took over in 1988 in a burst of savagery that made Tiananmen look pale. (“Bargaining with Burma,” WP, February 16, 1992) Insofar as Tiananmen stood as a symbol of atrocity, any parallel drawn was meant to make other incidents look morally more outrageous and more condemnable. Excerpt 2 suggests that the military junta in Myanmar was even more savage than Tiananmen. More broadly, this kind of analogies created a family of incorrigible regimes that combined “Oriental tyrants” and “Communist dictators”: Deng in Communist China and his fellow dictators in Burma, Romania, Russia, Indonesia, and Thailand. Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 344 International Journal of Press/Politics 16(3) Moreover, as Excerpt 1 illustrated, Tiananmen was invoked not only to describe an event but also to make arguments about United States’ China policy. The text reflected the power struggle of political elites in trying to manage an unexpected event. The press was more hawkish on China than the Bush administration. In the wake of the Tiananmen crackdown, both newspapers urged President Bush to stand tough on China. They praised Bush for imposing an embargo on China as “do[ing] justice both to American values and to American interests” (“Forceful, Not Frantic, About China,” NYT, June 6, 1989). But later when Bush sent high-level officials to China seeking to rebuild the mutual ties, he was repeatedly criticized as “toasting the butchers of Beijing” (“‘Anti-Me’ on China? No. Pro-Freedom,” NYT, December 28, 1989; “The First Friend,” NYT, August 14, 1992). Even when the United States imposed a sanction on China, Bush already had to consider the United States’ multifaceted relationships with China. It took much longer for the press to turn around and argue editorially for engaging with what they identified as a “brutal, bloodstained regime.” How did the press reconcile its seemingly conflicting positions? The key was to draw distinctions between us and them, to polarize between in-groups and out-groups (van Dijk 1998). The United States and its allies were editorially pitted against Communist China and other dictatorships. Internal polarizations were also made between “wrong/bad China” and “right/good China,” between Deng (his hardline allies) and reform-minded factions, between the current regime and future leadership, between the authoritarian Chinese state and the emerging civil society, as well as between the Chinese government and its people. Americans were urged editorially to join the “good” China, “good” officials, and “good” people “in their mourning” (“Two Old Men, Many Young Lives,” NYT, June 5, 1989). Likewise, the United States should “identify [itself] . . . with the future of China” (“Correcting the Tilt to Beijing,” WP, May 11, 1990). Making such distinctions allowed the editorials to articulate a “balanced position” that unified the democratic rhetoric and practical interests: Excerpt 3 Continuing favored-nation status would nourish China’s progressive forces for the coming succession battles. Deng Xiaoping and his associates deserve to be pariahs. The Chinese deserve to be a favored nation. (“Don’t Punish the Wrong China,” NYT, April 27, 1990) Excerpt 4 New trade-blocking tariffs would also weaken precisely the modernizing, internationally oriented sectors of the Chinese economy and political society that the United States has the greatest interest in cultivating. . . . In the name of putting pressure on the China of repression, raising tariffs high would punish the China of reform. (“Correcting the Tilt to Beijing,” WP, May 11, 1990) By differentiating the conservative forces from the progressive forces in China, press editorials were able to advocate the United States’ continued economic engagement Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 345 Lee et al. with China. However, the distinction does not absolve the U.S. administration from the blame of “identify(ing) more with China’s aging autocrats than with its brave young democrats” (NYT, December 12, 1989). The irony is that Deng was the architect of China’s economic reform and political repression, and Bush could not be expected to engage economically with China without dealing with Deng. Here, we see some initial signs of the imposed “constraint” by the enduring values. Although the editorial discourses did come to justify the U.S. administration’s preferred policy by the end of the first period, the news icon’s moral condemnation toward the authoritarian regime cannot be easily put aside, reversed, or forgotten immediately. Tiananmen as a Symbol of Human Rights Violation Tiananmen continued to serve as an important news icon in the second period from 1993 to 2000, but three major differences between the two periods can be noted. First, the tone severity and underlying emotional intensity in portraying the original event saw a significant decline. Such words as massacre, slaughter, and killing were used less frequently. During the first period, 71.5 percent of the NYT descriptions used one of these three words, only to drop to 42.3 percent in the later years. WP presents similar though not as striking a pattern (66.7 vs. 58 percent). Second, Tiananmen was often invoked to disapprove China’s poor human rights conditions, thus serving as a launch pad for the press to express concerns about what the would-be sovereign (China) might mean to postcolonial Hong Kong that was to be absorbed into the motherland’s fold in 1997. In addition, this line of rhetoric enabled the press to contrast “authoritarian China” with “democratic Taiwan.” Third and most importantly, Tiananmen evolved from a sweeping symbol of authoritarianism and Communist dictatorship into a more concrete and specific symbol of human rights abuses. As we will further discuss below, Tiananmen was reduced from being an atrocity unparalleled in contemporary Chinese history to a serious wrongdoing on a comparable scale to other instances of human rights abuses in China. During this period, the United States was shifting from an ineffective containment policy to what President Clinton called a “positive engagement” policy when he declared: “I want to bring China in, not to shut China out.” The significance of Tiananmen was reconfigured to suit the U.S. practical considerations involving an adroit use of “carrots” and “sticks.” Clinton made human rights improvement a condition for renewing China’s “most favored trading nation” status in 1992, only to delink it two years later. On Clinton’s China policy, the press referred to Tiananmen mostly as a historical context rather than a critical leverage. It should be recalled that President Bush was repeatedly criticized by the elite U.S. press for “toasting the butchers of Beijing” when his officials visited China after 1989. Instead of accusing President Clinton of “appeasing” China, the elite press praised him ten years later (in 1998) for having spoken out “politely but forthrightly on Tiananmen, Tibet, political prisoners and more” (June 30, 1998, WP) during his trip to China. Press Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 346 International Journal of Press/Politics 16(3) complaints about China were rather minor, such as “China’s decision to bar three journalists from President Clinton’s press plane” (“A Sour Send-Off,” WP, June 25, 1998). By praising Clinton for speaking out “on Tiananmen, Tibet, political prisoners and more,” WP regarded Tiananmen almost as equally important as Tibet and political prisoners. In addition, the paper approvingly described Clinton as speaking “politely but forthrightly,” thus signifying a shift in editorial attitude that paralleled U.S. policy shift from “containment” of China to “positive engagement” with it (Lee 2002). It is common for editorial discourses during the second period to combine Tiananmen with other events, issues, and/or controversies to constitute a current agenda in which China was seen as having a record of human rights abuses. Excerpt 5 It [Tiananmen] is Beijing’s best known horror, but it was just a brief, awful moment compared with the ongoing jailing of dissidents, suppression in Tibet, the nationwide repression of religion and the national policy of forced abortions and sterilizations. (“No Olympic Gold for Beijing,” NYT, July 29, 1993) Excerpt 6 These grim findings again demonstrate Beijing’s indifference to human life. . . . It matters not to Beijing whether the lives are those of unarmed civilian demonstrators mowed down by tanks in Tiananmen Square, prisoners held at the edge of starvation in “reform through labor” camps or children warehoused in orphanages. (“In China, Sadly Familiar Behavior,” NYT, January 14, 1996) The icon of Tiananmen has a number of functions in Excerpts 5 and 6. Most fundamentally, Tiananmen was no longer a catch-all symbol of dictatorship but a constituent part of “Beijing’s indifference to human life.” Tiananmen not only formed a chain of equivalents with other instances but as “Beijing’s best known horror,” it also helped to define those lesser known events. Neither forced abortion nor the conditions in orphanages were interpreted against the background of specific issues and other possible causes. Rather, these events were lumped with Tiananmen as a package of moral disapproval on the Chinese government. In the process, other social problems were also detached from possible local contexts and became “national problems,” with Beijing and Tiananmen serving as spatial metonyms of the national government and its brutal actions. In addition, Tiananmen was used to construct historical continuity. Putting old and new events together serves to narrate China’s disrespect for human rights as an enduring and continuing process, and Tiananmen functioned as a “beginning” of this constructed history. Nevertheless, Tiananmen was not the beginning of China’s human rights abuses, but merely the beginning of America’s focused attention to human rights abuses in China. As some other editorials wrote, Tiananmen “unmasked the true nature of [the] regime” (NYT, July 28, 1994) and enabled Americans to see more “dark side[s] of Chinese Communist rule” (NYT, October 24, 1997). Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 347 Lee et al. Even if editorials continued to invoke Tiananmen as a news icon, the focus turned to more concurrent events and happenings that were defined morally as even more problematic than events in Tiananmen in 1989. Excerpt 5 did not make Tiananmen a time immemorial event, but emphasized it as a “brief and awful moment” in the flow of recurring issues and events. To portray the human rights woes in China, the press referred historically to such systems as the former Soviet Union’s KGB and gulag, other than Tiananmen: Excerpt 7 China’s president Jiang Zemin arrives in the United States today for the first U.S.-China summit . . . since the 1989 massacre at Tiananmen Square. . . . Most Americans will recoil if Mr. Clinton does not accord sufficient weight to the thousands of prisoners of conscience suffering in Mr. Jiang’s gulag today. (“The U.S.-China Summit,” WP, October 26, 1997) WP mentioned “gulag” in three other editorials, one of which asserted that “[with regard to] suppression of minority rights and speech, religion and assembly, China invites comparison with the soviet KGB and gulag at their worst” (January 12, 1997). The connection between China’s Tiananmen and the Soviet gulag constitutes a larger anti-Communist frame reminiscent of the cold war rhetoric. This is consistent with what Le (2006) found in her study of how the NYT editorially represented Russia in 1999–2000. The victims of China’s abuse, according to press narratives, ranged from political prisoners, forced labor, ethnic and religious minorities in Tibet and Xinjiang, to sufferers of forced abortions. These excerpts illustrate the continuity of the strategy of polarization in media discourse. The argument in Excerpt 7 was built on the division between political prisoners in China and the Chinese leadership, while mentioning “prisoners of conscience” clearly suggested that Clinton should uphold American-cum-universal values. Since Deng reignited market reform in late 1992, the tension between “capitalism” and “socialism” has become less serious. The press turned mainly to the conflicts (1) between the Chinese government and its people and (2) between the United States (and its allies) and China. Throughout the 1990s, both NYT and WP frequently suggested that America should identify with political dissidents and activists against China’s human rights abusers. A WP editorial, for example, insisted that the U.S. government should ally with Asia’s democracies (regionally) and democracy fighters inside China (nationally), rather than side with the Chinese government. Tiananmen as Ritualistic Memory and Moral Bottom Line At the turn of the century, U.S.–China relation took a friendlier turn when President George W. Bush declared a war on terrorism, for which China’s support was important, and when China was eager to join the World Trade Organization. It does not mean that the moral judgment was completely reversed. China constituted “repressive Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 348 International Journal of Press/Politics 16(3) allies” (“America’s Repressive Allies,” WP, December 31, 2001) sharing different values yet common interests with the United States. Both NYT and WP made fewer and fewer references to Tiananmen. Much focus was shifted to the plight of Chinese dissidents or activists, and Tiananmen was occasionally broached to background their personal history. One WP editorial, for instance, described the famous journalist Dai Qing as an early critic of the Three Gorges Dam project who “was jailed for 10 months after the Tiananmen Square massacre” (“The Dam Breaks,” WP, October 15, 2007). Mentioning Tiananmen can be considered as having the effect of strengthening the moral authority of the dissident. Nevertheless, not every dissident connected to the student movement in 1989 was described as such. Liu Xiaobo was once portrayed as “a literary critic and Tiananmen Square veteran” (“China’s Politics of Punishment,” NYT, October 31, 1996), but this time he became only “a literary critic” in a WP editorial about the Charter 08, a constitutional movement that earned him a ten-year prison term (“Virtual Groundswell,” WP, January 30, 2009). More importantly, the use of Tiananmen became more “commemorative.” The icon was mentioned in a number of articles published around June 4 in different years commemorating the events in 1989. It is notable that after the first commemoration article was published in 1990, just one year after 1989, the second commemoration article did not appear until its tenth anniversary in 1999. Nonetheless, the third period (after 2001) saw another three commemoration articles. They amounted to editorial “pegs” for the press to comment on (1) current political and social situations in China and (2) U.S. policy toward China. Even though “Tiananmen is no longer much of a rallying cry” (WP, June 3, 2002), the press attributed “Tiananmen taboo” (NYT, June 4, 2004) to the regime’s “continuing inability to face that history” (WP, June 3, 1999) and its effort to repress the “memory of Tiananmen” (NYT, June 6, 2009). Thus, China keeps Tiananmen “an unhealed wound” (NYT, June 4, 2004). But what is the purpose of commemorating Tiananmen for the American media? Unlike those editorials merely invoking Tiananmen as historical analogy or contexts, the commemorative editorials address Tiananmen in full length. Hence their significance should not be undermined simply because the two newspapers carried only a few of them. They deserve close examination. We may focus on NYT’s 2009 commemorative editorial, titled “Remembering Tiananmen,” published on June 6: Twenty years after the massacre of pro-democracy activists, Chinese authorities flooded Tiananmen Square with security forces this week to ensure that there were no protests and no commemorations. Visitors were searched at checkpoints, foreign television crews were turned away and certain Internet sites were also blocked. Despite the country’s stunning economic growth over the past two decades, Beijing’s autocrats are clearly still afraid of their own people. In the months before the anniversary, they intensified a crackdown on human rights activists, including mothers of Tiananmen Square victims. Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 349 Lee et al. According to Amnesty International, at least 100 people advocating for land, labor and housing rights were detained or attacked by authorities. In another 15 cases, lawyers working for activist clients were threatened, blocked from meeting clients or detained. Activists in China, and those who have been exiled, are right to worry that the massacre—and the demands for reform that drove the protests—will be forgotten. Chinese students are not allowed to study that crucial moment in their history. And a world eager for China’s business is eager to ignore its repressive ways. We were encouraged when Secretary of State Hillary Rodham Clinton called on China this week to confront its past. She urged Beijing to provide a public accounting of those killed or detained, release protestors who are still in jail and begin a dialogue with victims’ families. She said China must embrace the rule of law and protect human rights and civil liberties with the same urgency given to economic reform. China’s leaders prize stability. But repression is not the answer. China’s citizens are restive. Activists say there are 100,000 protests a year, mostly over local grievances. Beijing may be able to repress the memory of Tiananmen. But the yearning for freedom remains. (“Remembering Tiananmen,” NYT, June 6, 2009) As the title “remembering Tiananmen” implies, the paper designates itself the responsibility of maintaining people’s memory alive about the event. As Schudson (1997: 3) argued, formal commemoration that tries to preserve a collective memory “often acknowledges not the power of living memory but its fading.” In the current example, the need to continue the Tiananmen memory is (in the fourth paragraph) put into the context of, on one hand, the repression of the memory within China, and on the other hand, a perceived tendency outside China to forget the event because of economic interests. Here lies an implicit criticism that many people are putting their moral judgments aside due to materialistic concerns. But notably, the criticism is targeted not at a specific institution such as the Obama administration. The target is not even the country of the United States; rather, the generalized category of “the world” is used, thus universalizing this tendency. The editorial, hence, is essentially putting forward a criticism without target. Regarding the U.S.–China relationship, the editorial does not emphasize U.S. influence on China’s pursuit of freedom and democracy. It praises Hillary Clinton for “calling on China to confront its past” and stating the importance of the rule of law and protection of human rights. Yet neither Mrs. Clinton nor the editorial tied these general urgings with specific policy issues or concrete items in U.S.–China relations. In other words, after highlighting the importance of not forgetting Tiananmen, the editorial does not argue for any actions beyond verbal recitations of the abstract values. The lack of emphasis on what the United States should do to pressurize China is implicitly and indirectly justified by an emphasis on the presence of “internal causes” for change in China itself. The editorial interprets China’s attempt to suppress protests Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 350 International Journal of Press/Politics 16(3) as a sign of the government being “afraid” of its own people, thus implying that China is a weak rather than a strong state. More explicitly, the editorial ends with a stress on continuity. Yet what is highlighted is not the continuity of suppression but the continuity of Chinese people’s “yearning for freedom.” On the whole, what the NYT editorial illustrates is how the icon of Tiananmen was invoked in such commemorative articles as a memory that is important for the reconfirmation of one’s values. The significance of Tiananmen does not reside in how it is related to current controversies and events, but in the implicit argument that whether one still remembers the distant events is a test of a person’s and by implication a country’s moral integrity and insistence in the face of social change. It draws a moral bottom line not to be crossed. Conclusion and Discussion This article presents a case study of how Tiananmen, as a decisive event, has been invoked in the editorial discourses by the elite U.S. press in the two decades following 1989. Tiananmen as a news icon has “survived” in U.S. media discourses for a long period of time. This is largely a result of (1) how the images of the original events had struck at the core of the enduring values (Gans 1979) held by the U.S. society and media; (2) the potential of this event to be invoked as a powerful and convenient analogy for understanding similar events, or to be included as part of the context in narrating other stories; and (3) the discursive opportunities for applying the symbol to contemporary concerns. We started our analysis by describing how the elite press condensed the images of Tiananmen into a potentially powerful symbol and made reference to it as a useful journalistic tool to define subsequent events or situations. This pattern is consistent with the functioning of news icons as revealed by Bennett and Lawrence (1995) and Lawrence (1996). We moved beyond these observations and further examined how the meanings of Tiananmen varied with the larger political situations and the master frames of media discourses over time. We have identified three ideological packages surrounding the use of Tiananmen as a news icon in three different time periods (Table 2). Not surprisingly, references to Tiananmen peaked in the wake of the crackdown in 1989, and the icon was largely used to signify Communist suppression. As the initial outrage subsided somewhat and the two countries began to engage in concrete policy negotiations more intensively again, throughout the 1990s Tiananmen came to symbolize a case of human rights abuse in China. Yet the emphasis is not on Tiananmen itself but on continual suppression of human rights in China. Then, since 2001, the U.S.–China relationship has improved because of the strategic need for cooperation in the global war on terrorism, and Tiananmen gradually lost part of its power as the repository of collective memories about China in the elite U.S. editorial discourse. In short, the meanings and uses of Tiananmen has experienced mutations over the years, and such mutations are at the general level in line with the overall direction of China policy adopted by different U.S. administrations. The invocation of Tiananmen Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 351 Lee et al. Table 2. The “Ideological Packages” of Elite U.S. Press Editorial Discourses Ideological Packages Communist Dictatorship Human Rights Abuses Period United States’ China policy 1989–1992 Containment 1993–2001 Engagement Situations in which the icon is invoked China’s continuous suppression, renewal of China’s MFN, rocky U.S.–China relations, similar suppressions in Eastern Europe and Asia Human rights conditions in China, democracy in Taiwan and Hong Kong, the U.S.– China relations. Symbolization Brutal and bloodstained authoritarian regimes (1) Hardliners vs. reformminded leadership factions; (2) current vs. future leaderships; (3) Chinese government vs. its people; (4) United States vs. China and other authoritarian regimes Butchers of Beijing, Big Lies Generalized human rights abuse (1) Chinese government vs. its people; (2) United States and its allies vs. China Polarization Metaphors Exemplars Catchphrases Ritualistic Memory of Repression 2002–2009 Globalization/ antiterrorism alliance Anniversaries of Tiananmen, activities of Chinese dissidents or activists, improved U.S.– China relations Distant memory of past abuse Chinese government vs. dissidents and activists Mr. Jiang’s gulag; Tiananmen taboo; prisoners of China’s information conscience; palace dam intrigue Hungarian uprisings Jailing of dissidents, The repression of 1956; Indonesia’s repression of of Tiananmen Tiananmen; Tiananmenlaborers and ethnic memory and like ferocity in Eastern minorities in Tibet commemorative Europe, Southeast Asia, and Xinjiang; forced activities; thousands and Soviet-bloc countries abortions and of protests over sterilizations local grievances “A classic metaphor for late- Tiananmen “Tiananmen is no 20th century Communist “reopened longer much of a repression”; “a humbling American eyes rallying cry”; “China lesson in the mysteries of to the dark keeps Tiananmen an totalitarian rule” side of Chinese unhealed wound” Communist rule” (continued) Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 352 International Journal of Press/Politics 16(3) Table 2. (continued) Ideological Packages Depictions Visual images No. of editorials Communist Dictatorship Human Rights Abuses Suppressive leaders as old Chinese leadership men, tyrants, butchers; as an “evolving bloodstained regime; regime”; people as action as massacre, killing, victims of various slaughter, carnage; people human rights as unarmed, peaceful abuses students and civilians Tanks and guns, rivers of Prison tortures, red blood flag over Hong Kong NYT = 59, WP = 26 NYT = 50, WP = 37 Ritualistic Memory of Repression China as one of the “repressive allies”; dissidents and activists as courageous “freedom fighters” Security forces flooded on the Square on anniversary days NYT = 5, WP = 15 Note: MFN = most favored nation; NYT = New York Times; WP = Washington Post. should be taken as an integral part of the overall media framing and discourse about China as well as within the framework of U.S.–China relations (and by implication, America’s master narrative of international relations) (Lee 2002; Stone and Xiao 2007). The life cycle of Tiananmen and its attendant meanings seem to parallel the development of the U.S.–China ties, highlighting, defining, as well as mediating what Hallin (1986) calls “elite consensus” in the post–cold war era. Tiananmen, like other decisive events, constitutes the scaffolding of a particular ideological orientation, which functions as the intermediary between the micro and macro dimensions of press discourse and links the meaning of news icons and other rhetorical moves to the larger discursive contexts. However, it does not mean that the Washington elites were completely successful in manipulating the meanings of Tiananmen, nor do we attempt to argue that the use of news icons is completely driven by U.S. foreign policy interests toward China. As previously discussed, a news icon may evoke the cultural themes and values that are not completely liable to manipulation and may constrain further actions and discourses. Our analysis shows that the press used Tiananmen at different stages to criticize the U.S. administration’s China policy. This was particularly obvious when the United States decided to “reengage” China in the early 1990s, it tried discursively to differentiate China’s wicked government from its innocent people; the strategy was only partially successful in justifying the policy shift. Into the 2000s, when U.S.– China ties became friendlier in the context of further economic globalization and the Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 353 Lee et al. United States’ war on terror, Tiananmen became less frequently invoked and more detached from concrete policy issues, but it continued to signify the moral–political principles of democracy and human rights. While the symbolic power and meanings of Tiananmen have undergone some changes, the different layers of meanings are mostly derived from a consensus on the essence of the event (the governmental suppression of its own people) as well as the values the icon evokes (democracy and the sin of killing innocent civilians). The changes came from the tendency of media discourses to “index” the range of concurrent elite perspectives, while the continuity was due to the relative stability of the cultural themes and values activated by the news icon. Despite a close affiliation between the meanings of Tiananmen and the larger context of U.S.–China relations, the administration did not always dictate the terms. Our findings are congruent with both the presentist perspective on collective memory (Halbwachs 1992) and also with Schudson’s (1992) and Edy’s (2006) findings about the relative stability of collective memory in media and public discourses. The relationship between a news icon and the dominant power structure is complicated and at times contradictory. Bennett and Lawrence (1995) recognized that news icons can evoke recurrent themes and values to reinforce the status quo; it can also present windows of opportunities for the press to incorporate new and previously marginalized ideas into their discourses. Our analysis shows that Tiananmen was used to construct criticisms of U.S. government policies. Yet these criticisms usually fall within a narrow range of ideologically permissible perspective constituting the U.S. media’s “established pluralism” (Lee 2002). Even as the administration is criticized, the icon of Tiananmen has served to reinforce the United States’ ideology of seeing itself as the beacon of democracy and freedom. Over its extended life cycle as a news icon, the symbolic potency of Tiananmen has gone through a process of weakening, thinning out, and gradual decline. In the past decade, Tiananmen received mostly ritualistic references in the elite press’s anniversary editorials as a discursive gesture. But it does not mean that the news icon of Tiananmen will disappear or become irrelevant. Depending on the shifting global contexts, the cross-currents of events, and the future development of U.S.–China ties, it is possible for Tiananmen to rise to prominence again. Awarding the Nobel Peace Prize to Chinese dissident Liu Xiaobo in 2010 is a potent reminder. In an editorial titled “Honoring Liu Xiaobo,” Liu was described as having “credentials [that] are beyond reproach” because “during the 1989 pro-democracy protest in Tiananmen Square, he negotiated a peaceful retreat of student demonstrators” (NYT, November 19, 2010). Liu, a leading voice of democracy who descended from the Tiananmen movement, was depicted as the best hope for China. 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Bios Chin-Chuan Lee is Chair Professor of Communication at the City University of Hong Kong. Hongtao Li (PhD, City University of Hong Kong) teaches journalism and communication at Zhejiang University, China. Francis L. F. Lee is Associate Professor of Journalism and Communication at Chinese University of Hong Kong. Downloaded from hij.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016
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