Christie Laser Projection for Cinema Delivers Clear Advantage CHRISTIE LASER PROJECTION FOR CINEMA DELIVERS CLEAR ADVANTAGE As Laser Projection for Cinema Takes Center Stage, Christie Poised to Deliver Clear Advantage With a growing number of projection players dipping their toe in the laser-in-cinema pool, the variety of advanced laser projector prototypes on display has been on the rise. For film fans, that’s welcomed news – and frankly, long overdue. The origin of the Xenon lamps present in the projectors today dates back to the 1960s, as does the technology that accompanies these workhorses. With the advances of modern cinema as well as the demands and expectations of movie-goers pushing their limits, the conventional Xenon lamps in use are simply not bright enough to do justice to high resolution films, particularly the ones in 3D. Benefits of Laser Projection In case you’re late to the laser projection party, the technology they deliver brings a host of advantages over conventional projectors. They occupy a smaller footprint and are significantly more energy-efficient. In the case of regular Xenon lamps, after the three primary-colored beams are separated from the source (white light), the rest of the light spectrum visible to our eyes and the resulting ultraviolet and infrared emissions are essentially wasted. The other advantage laser projection technology yields is a far superior operational life. With an estimated operational lifespan of 20,000 to 50,000 hours, which is more than 60 times longer a Xenon lamp, they are also capable of near constant output and are highly controllable. Additionally, the relatively small footprint of the laser modules as well as the low amount of heat they generate allows for coexistence with the existing Xenon-based projector. 1 If there’s a downside to laser projection at this early stage, it seems to be the potential cost involved for cinema owners to move into a laser projection system. Estimates suggest the price tag of a laser projection system could run about 10 times higher than that of an equivalent Xenon system. But with longer-lasting brightness and fewer maintenance requirements needed for a laser solution, the case against the new technology based on cost isn’t a particularly strong one. Laser Projection Proving Grounds To educate and show members of the trade and public the benefits of laser projection in cinema, a number of manufacturers, including Christie, have showcased their laser projection solutions at a host of industry gatherings. Notable among the events held thus far in 2014 are the National Association of Broadcasters (NAB) Show, CinemaCon 2014, and the 17th Shanghai International Film Festival. This year’s shows have provided an opportunity for industry players to get an up-close look at the growing roster of laser projector solutions coming online and a better view of each’s attributes. To borrow automotive terminology, it’s given attendees a chance to “kick the tires” and “get under the hood”. If the circuit buzz is any indication, two points have resulted from the shows as a takeaway: 1.the solutions turning the most heads are in the 6-Primary (6P) laser projection space; Advantage Christie If there’s one word to encompass the advantage Christie has forged out of the gate it would have to be “brightness”. The Christie solution 6P laser projection solution currently being exhibited doesn’t just seem brighter to those who’ve seen it – it actually is. Brightness in modern cinema projection is a challenge, and that’s particularly the case with 3D film. Without the proper brightness, a low-light presentation results that yields colors which seem quite different and inconsistent to the viewer. Coupled with the dark environment present in a movie theater, a film can appear too dull and dim. The problem is that the luminance of standard Xenon lamps typically registers between three to four foot-lamberts (fL), a far cry from the Digital Cinema Initiatives’ (DCI) suggested 14 fL. That means movie-goers are being asked in today’s cinema to pay a premium price for a product that’s – well, not all that premium. While the 6P laser projection systems exhibited at this year’s events generally address this, we’ve learned that not all laser solutions are created equally. As an example, one prominent manufacturer’s system hit an impressive 60,000 lumens for 2D projection, but fell quite short in the 3D arena – delivering a maximum brightness of just 30,000 lumens. To put it in perspective, that’s a result no better than the current, standard-issue Xenon lamp-driven projector. To manage the unit’s cooling process, for example, Christie installed integrated cooling in each laser module which provides sufficient cooling for the lasers that are in use. In the event of a failure in the cooling component of a module, the brightness generated from the other modules is sufficient enough to render the loss negligible – and the show, as they say, goes on. A number of the other laser projectors exhibited in this year’s events employ a large external unit with a fixed cooling capacity. In the event a fault occurs, the projector will cease to operate. With the mechanical nature of the components being utilized in this type of cooling system – such as compressors and pumps – this represents quite a risk. The highly scalable/upgradable architecture of the Christie 6P laser projection system also sets it apart from the field in a way potentially overlooked. Specifically, if more brightness is ever needed, its design allows for the easy addition of more laser modules. This is important as all systems in the 6P laser projection class experience a loss of brightness over time. It’s worth pointing out, however, that the Christie solution compares quite favorably to the field in this area as well. While projections suggest the Christie 6P laser system will maintain around 80% of its original maximum brightness within ten years, a similarly positioned competitor exhibiting at this year’s shows suffers from the inverse outlook – a loss of 80% maximum brightness in less than a decade. Meanwhile, Christie’s 6P laser system delivers the full 60,000 lumens in both 2D and 3D. The Christie difference is rooted in the fact that their solution is a duel-head system built to project both left and right-eye images at the same time. Comparably, single-head systems require lasers to cycle on and off, and the overall brightness suffers – as does the final product. With the Christie system, the result is a 6P dual-head 3D solution that’s roughly twice as light efficient as the most efficient 3D system being employed on the market currently. In the world of 3D projection, brightness is everything – and Christie has raced to the front of the pack in this all-important category. Little Details, Big Difference The Christie 6P laser projection system also sets itself apart in ways less noticeable, but no less important. The Bright Future This is an exciting time for cinema. Laser projection is turning heads and positioned to be the cornerstone for developments to enhance the film-watching experience for the foreseeable future – particularly within the 3D realm. To paraphrase the song from 1980s, with the “future is so bright” for cinema projection, perhaps a pair of 3D glasses – not “shades” – is the preferred eyewear for the road ahead. 2 CHRISTIE LASER PROJECTION FOR CINEMA DELIVERS CLEAR ADVANTAGE 2.the 6P laser projection solution being displayed by Christie is making an awfully good early case for why it should be considered best in class. Corporate offices Worldwide offices Christie Digital Systems USA, Inc. USA – Cypress ph: 714 236 8610 Australia ph: +61 (0) 7 3624 4888 France ph: +33 (0) 1 41 21 44 04 Republic of South Africa ph: +27 (0)11 510 0094 Brazil ph: +55 (11) 2548 4753 Germany ph: +49 2161 664540 Singapore ph: +65 6877 8737 China (Beijing) ph: +86 10 6561 0240 India ph: +91 (080) 6708 9999 Spain ph: +34 91 633 9990 Independent sales consultant offices China (Shanghai) ph: +86 21 6278 7708 Japan (Tokyo) ph: 81 3 3599 7481 United Arab Emirates ph: +971 4 3206688 Italy ph: +39 (0) 2 9902 1161 Eastern Europe and Russian Federation ph: +36 (0) 1 47 48 100 Korea (Seoul) ph: +82 2 702 1601 United Kingdom ph: +44 (0) 118 977 8000 Christie Digital Systems Canada Inc. Canada – Kitchener ph: 519 744 8005 For the most current specification information, please visit www.christiedigital.com Copyright 2014 Christie Digital Systems USA, Inc. All rights reserved. All brand names and product names are trademarks, registered trademarks or tradenames of their respective holders. Christie Digital Systems Canada Inc.’s management system is registered to ISO 9001 and ISO 14001. Performance specifications are typical. Due to constant research, specifications are subject to change without notice.
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