The
Breakout
Project
Attendee
Experience
Make Change Happen.
May 10–12, 2017
A Special Thanks to Our Partners
The UPS Store
®
Table of Contents
Table of Contents
1
The Breakout Project
2-3
+ Introduction
2
+ 48 Hours in the “Innovation Kitchen”
2
Your 48 Hours in Kingston
4-6
+ Day 1/ Wednesday, May 10
4
+ Day 2/ Thursday, May 11
5
+ Day 3/ Friday, May 12
6
Event Map
7
Downtown Map
8
Meet the Band
9
Meet the Teams
10-12
Meet Our Speakers
13-16
About Kingston & Getting Here
thebreakoutproject.com
17
Attendee Experience Booklet | 1
Introduction
The Breakout Project is Canada’s biggest social innovation
event purposefully designed to scale world-changing projects.
With thousands of attendees, renowned speakers, a new online
collaboration platform and a series of engagement strategies, this event
is designed to bring the resources together to transition social innovation
projects from ideation to measured impact within just 365 days.
48 Hours in the
“Innovation Kitchen”
To scale a business quickly, four key ingredients are necessary:
1/ Attracting Talent
2/ Building Awareness
The Breakout Project will be attended by thousands of
people. Many more, perhaps hundreds of thousands
will be watching the live streams and connecting into
the collaboration platform online. Anyone, anywhere,
can offer their time and expertise to any project.
Imagine having 20 big fans of your business telling
everyone they know about it. Imagine them having
all the information they need within reach along
with a place to send their contacts to learn more,
get involved, and donate funds to the cause they
are actively involved in.
Teams will also be able to post jobs outlining specific
skills sets and tasks they require.
As the online environment for each team lives on
after the event, the teams will continue to attract
and coordinate talent throughout the year as they
work toward their goal. And we expect many parttime and full-time jobs to be created as a result.
3/ Making Connections
The event is made to get people together. Many
connections will be made throughout the event both
in person and online. The online collaboration platform
will show profiles of all attendees, team members,
speakers and others; and functionality will allow for
people to connect and converse in this environment.
Now imagine there were 1000 fans like this! If
every project supporter tells 100 people about the
project, and each of those supporters tell 10 more,
a team would have 1 million people aware of their
effort within 48 hours.
Just as anyone can offer their time, they may also
offer funds toward any project. Paid online through
our collaboration platform, attendees onsite and
online will offer micro-donations, and perhaps larger
sums so that the teams can build out their projects.
The teams will continue to crowdfund their projects
throughout the year.
4/ Sourcing Funding
thebreakoutproject.com
Attendee Experience Booklet | 2
An Innovation Conference
on Steroids
At The Breakout Project, you, along with thousands of
other attendees will learn from leading innovators as
they address how to scale businesses, how to inspire
audiences, how to build teams, how to leverage
technology, how they see our future, and why Canada
needs to take a leadership role in innovating solutions to
the very big and very real problems we face as a society.
But this isn’t your average conference.
Hundreds of thousands will be watching online via
live stream as you and your peers are challenged to
do all that you can to propel the teams to success.
Inside our “Innovation Kitchen”, you will be inspired
to become an active participant by offering your
skills, expertise, and time to any project. You will be
invited to connect with new people, help boost the
awareness of teams and source the funding projects
need from a worldwide audience. You will also have
the freedom to explore historic downtown Kingston
with Amazing Race-style challenges and enjoy our
pub culture in a way never before presented.
Be Inside the Walls
If you believe that we all can do better together.
If you intend to be part of the solution. If you have
energy, skills, or connections. You need to be inside
Fort Henry by 8:00pm on Wednesday, May 10.
Take the time to explore this guidebook to better
understand the experience that awaits you. And
then go online to thebreakoutproject.com to get
your event pass, plan your visit and prepare for a
once-in-a-lifetime experience that you and several
other thousands of like-minded people will be able
to say they experienced first-hand.
A Breakout Year
Projects will receive donated funds to continue their
initiative throughout the next 365 days. Supporters
can follow along with the favourite team’s progress,
successes and impact. In 2018, we will gather again
to celebrate achievements and kickstart a new crop
of projects.
You can brush shoulders with business luminaries,
and share ideas with people of all backgrounds and
skill sets from across Ontario and beyond.
To conclude the event, you will celebrate with the
Sam Roberts Band in Springer Market Square
where 25,000 people gathered to enjoy The
Tragically Hip last August.
At The Breakout Project, you will learn, share,
collaborate and celebrate as a key member of the
“Innovation Kitchen” that will cook up large-scale
solutions to the biggest problems we face.
thebreakoutproject.com
Attendee Experience Booklet | 3
Your 48 Hours in Kingston
Day 1/ Wednesday, May 10
6:00 PM
Gates Open
YOUR EXPERIENCE
8:00 PM
Welcome & Intro
Gates Open
8:10 PM
Keynote Speaker & Opening Bell
8:30 PM
Audience Challenge
8:45 PM
Team Introductions
Explore Fort Henry:
» Visit onsite team headquarters
» Visit with companies displaying their services
and products
» Enjoy food and beverage provided by local businesses
10:00 PM
Panel Discussion: Moderated by Tom Clark
Innovation’s Role in Solving the Biggest
Challenges Face the Planet
10:45 PM
Audience Challenge
11:00 PM
Musical Performance
11:45 PM
Team Updates
Please Note: Agenda is subject to change.
Sign into The Breakout Project Online
Collaboration Platform Where You Can:
» Learn all about the teams
» Explore the profiles of other attendee and connect
with them
» Donate time or money to any project(s) that inspire you
» Share ideas, words of wisdom, encouraging
remarks with any team(s) or attendee
Live Main Stage
The Online Collaboration Platform
Hosted at thebreakoutproject.com during the
event, this new innovative platform enables the
ten teams, thousands of onsite attendees, and the
online world to engage in The Breakout Project.
On this platform, we will broadcast the live streams
of the main stage and the ten team rooms located
at Fort Henry National Historic Site.
All attendees will be able to:
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Watch live feeds
Offer time to projects
Donate funds to projects
Receive team and event announcements
Track progress on the Team Leaderboard
Engage with other participants
Download team project files
Read speaker, team and attendee bios
Find information about all aspects of the event
thebreakoutproject.com
» Welcome & Introduction
» Keynote address
» Teams present projects and make initial callout
for support from the attendees at the event and
online viewers
Audience Challenges
Throughout the event, teams and audiences will
be presented with challenges designed to boost
their projects.
The first challenge will likely be a financial reward
to the first team to garner the support of 50 onsite
attendees. We will all witness and experience ways in
which innovators get us excited to contribute to their
world-changing projects.
The event runs around the clock for 48 hours, so the
teams will be working hard to collect ideas, document
and share project plans, and otherwise advance their
projects while inspiring us to get involved. You may
get “sucked in” and find yourself investing in a great
team and their project.
Attendee Experience Booklet | 4
Day 2/ Thursday, May 11
7:00 AM
Team Updates
8:00 AM
Breakfast Panel
2:30 PM
Keynote: Sabaa Quao
The Right Chord: Using Logic &
Data to Win at Social Media
3:15 PM
Audience Challenge
9:00 AM
Keynote: Mayor B. Paterson
Our Role in an International
Innovation Ecosystem
4:00 PM
Team Updates
5:00 PM
Audience Challenge
9:30 AM
Keynote: Charles Garcia
Leading with Purpose.
Now “Why” Matters More Than Ever
5:15 PM
Keynote: Alyssa Furtado
Scaling From Zero
6:00 PM
Deck Doctor: Ben Narasin
Gaining VC Attention
7:00 PM
Keynote: Jeff Johnson
Values Over Value: How Experience & Ideals
Drive Shared Success
8:00 PM
Downtown Experience Begins
10:00 PM
Keynote: Elliott Simcoe
Return on Innovation —Creating Competitive
Value with Intellectual Property
11:00 PM
Musical Performance
10:00 AM
Panel Discussion: Moderated by Host
What is Your Purpose?
11:00 AM
Keynote: Tara McCallan
Make a Dent in the Universe &
Find Your Purpose in Unexpected Ways
12:00 PM
Team Updates
1:00 PM
Keynote: Derek Sidebottom
Your Squad: Building Your Team to Scale
From The First Hire
1:40 PM
Panel Discussion: Moderated by Host
How Did You Build Your Dream Team?
2:00 PM
HIPSTORY Tours Begin
Please Note: Agenda is subject to change.
YOUR EXPERIENCE
Downtown Kingston Discovery Experience
We have an amazing line-up of speakers including
TED-talk style presentations, panel discussions and
interviews. You can post questions to any of the
speakers, both on the live stage and in person.
“Downtown Deconstructed” designed and executed
by HIPSTORY Tours, a division of Improbable Escapes,
will allow you to discover our beautiful city by solving
puzzles as you work your way around a guided tour in
a new and edgy way. At this event, you can connect
with retail, pub and restaurant owners to encourage
them to give a portion of their day’s sales to the project
you support.
Periodically, each team will have time to update the
audience and make their pleas for support.
Audience Challenges
New challenges will be announced throughout the
day, including prizes for the first team to:
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»
»
»
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Raise $100,000
Source 10,000 hours of support
Find supporters from each of five continents
Attract the support of a celebrity
Attract 5,000 online followers
+ Other efforts that will help them kickstart
their projects
thebreakoutproject.com
Downtown Kingston will be “painted Breakout
purple” as the local bars, restaurants and pubs will
collectively participate in a unified showcase of our
unique nightlife. Breakout Beer (provided by King’s
Town Beer Company x MacKinnon Brothers Brewing
Company) will be served.
Teams will be working all night, and the main stage
will continue with programming until dawn.
You may choose to go to bed, or hang out at the Fort.
Attendee Experience Booklet | 5
Day 3/ Friday, May 12
7:00 AM
Team Updates
8:30 AM
Keynote: MPP, Sophie Kiwala
Innovation
9:30 AM
Keynote: Shauna Levy
The Design of Role in Solving The
Biggest Challenges We Face
YOUR EXPERIENCE
The main stage will continue to drive inspiring
messages, team updates, and new challenges as the
online leaderboards demonstrate the progress of each
team. Log in to our online collaboration platform to keep
track of the flurry of activity that each team is managing.
You may take part in any of the side-events we
have planned:
10:00 AM
Keynote: Derek Ball
Synchronicity: How To Manage Fast &
Complex Projects
10:30 AM
Panel Discussion: Moderated by Derek Ball
How Will You Organize Your Resources to
Achieve Your Team’s Goals?
12:00 PM
Team Updates
Springer Market Square
1:00 PM
Keynote: Kaj Arnö
Open Source for Open Good
3:00 PM
Audience Challenge
5:00 PM
Final Team Updates
8:00 PM
Final Keynote + Closing Remarks
We will gather where 25,000 people watched
the Tragically Hip Concert last August. The final
keynote speaker will accompany a closing address
announcing the winners of the event and encourage
everyone watching online and in the square to stay
connected to ensure that projects achieve their lofty
goals over the next 365 days.
8:30 PM
Sam Roberts Band
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Boat cruise of Kingston’s Thousand Islands
Golf with new connections
Practice yoga on the waterfront
Take a tour of Kingston Penitentiary – Ontario’s
hottest new tourist attraction
Please Note: Agenda is subject to change.
This is The Breakout Project.
thebreakoutproject.com
Attendee Experience Booklet | 6
Event Map
Fort Henry
Main Event
Downtown – 2.5km
A. Main Stage
D. VIP Lounge
» Live stage for keynote speeches, panel discussions,
» Reserved for VIP attendees with access to Guest
»
interviews with team leaders and speakers.
Features live leaderboards tracking number of hours
donated and funds pledged to each project.
B. Breakout Square
» Main event area open to attendees to mix n’ mingle
»
and watch the live action.
Washrooms available on this level.
C. Team Headquarters
» Housed in an open-to-the-public room adjacent to
»
Main Stage and Breakout Square.
Equipped with everything teams need to plan,
promote and coordinate their projects.
thebreakoutproject.com
Lounge with meeting rooms, full-service bar and
concierge services.
E. Viewing Lounge & Patio
» Secondary area to mix n’ mingle and watch the
live action.
F. Interactive Area
» Food, beverages and washrooms
» Interactive area for Sponsors & Companies
showcasing their technologies, products
and services.
Attendee Experience Booklet | 7
Downtown Map
Montreal Street
Sydenham Street
Every night, the restaurants, bars, pubs and retailers of Kingston will be
hosting attendees for engaging meetups and parties. The event closing
concert will be hosted in Springer Market Square and The Breakout Project
attendees will gain access to the best viewing area — right up front!
Downtown Core
Fort Henry
Queen Street
6
Main Event
Princess Street
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tree
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3
tree
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1 Springer Market Square
4
2 Visitor Centre
tar
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Key Places
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Wel
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Bag
Clergy Street
Barrie Street
Divison Street
tree
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Kin
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Brock Street
3 City Hall
4 Hotels
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5 Shops, Restaurants, Cafés
6 HIPSTORY Tours HQ
Sir John A Blvd
io
Un
Lake Ontario
7 Kingston Pen Tours
King Street
7
thebreakoutproject.com
Attendee Experience Booklet | 8
Meet the Band
City of Kingston Presents:
SAMROBERTSBAND
On Friday, May 12, Sam Roberts Band will be
performing at our closing ceremony in Springer
Market Square at 8PM.
Sam Roberts Band is a Montreal-based touring rock
band who after six JUNO Awards and five MuchMusic
Video Awards, has implanted itself on the Canadian
Music scene with ease.
8PM
Friday, May 12, 2017
Springer Market Square
Kingston, Ontario
Winners of the 2004 Best Album JUNO Award for
We Were Born In A Flame, Sam Roberts Band is an
ideal choice for The Breakout Project thanks in large
part to their universal, cross-disciplinary appeal. In a
remarkable co-incidence, the new album TerraForm
was recorded near Kingston, at The Tragically Hip’s
studio, the Bathouse, and emerged four weeks later
with a killer new album, TerraForm.
samrobertsband.com
thebreakoutproject.com
Attendee Experience Booklet | 9
Meet the Teams
The Breakout Project Teams
At our inaugural event, 10 fearless teams will seek the resources they need to achieve world-changing goals.
Each team will have 5-10 “pioneer members” — the people with the vision and drive to make change happen.
Team 1/ The 1 Million Teachers Project
Train 1 million teachers in impoverished nations
within 365 days.
HAKEEM
SUBAIR
THE MISSION
Team Leader /
Queen’s Masters Student
THE GOAL
Develop a subscription-based online learning platform
for teachers.
Today, education remains an inaccessible right for
millions of children around the world. More than
72 million children are not in schools while 38% of
children in schools are not learning the basics of
reading and math.
Every education system is only as good as the
teachers who provide the hands-on schooling.
Studies have confirmed their critical role in improving
education-quality and learning-outcomes for children.
Moreover, in the new world economy, education is
humanity’s best hope for a sustainable society that
further fosters caring and responsible citizens.
HOW WE WILL HELP
Over 48 hours, The Breakout Project will provide 1
Million Teachers with the essential resources it needs
to move forward. “We need funding, awareness, and
talent across technical, business development, content
creation and education system development to achieve
this mission,” says Team Leader, Hakeem Subair.
thebreakoutproject.com
Hakeem Subair’s career
spans investment, retail
and commercial banking,
microfinance and strategic
business development.
Originating from Nigeria,
Subair and his wife realised
a lack of good quality education in their country while
searching for a school for their daughter. Without
the right tools for teachers, students would never
stand a chance at achieving high-level performance.
It is through this realization, that Hakeem aims to
make quality education accessible to teachers in
Nigeria and beyond. Subair arrived in Canada in
2012 and is currently working on his Masters of
Entrepreneurship & Innovation at Queen’s University
while simultaneously finishing a certification at the
Centre for Social Impact.
We are announcing teams online leading up
to the event. Visit thebreakoutproject.com
or subscribe to our mailing list for the latest
information about each new team.
Attendee Experience Booklet | 10
Team 2/ Change For A Dollar
THE GOAL
Replace the missing billions in charitable donations
resulting from our cashless society.
THE MISSION
Change For A Dollar takes the idea of charitable
giving and is innovating it, using technology to
improve the ease and experience of charitable
donations. Technology has caused the problem that
Change For A Dollar has set out to solve — over
57% of consumer purchases made in Canada
are cashless, with changes in payment altering
the landscape of charitable donations. The World
giving index ranks Canada as one of the top 10
most generous nations yet charities are losing out
on billions by only accepting cash donations. The
Change for a Dollar Project aims to use technology
as the solution to the problem it has arguably created.
RHEA CLAUS
Team Leader /
Project Manager at Usful
Rhea Claus knows that
planetary change is
inevitable. That is why she
has dedicated her time
and passion to Usful, an
initiative-based company
prepares communities
for this reality through
technology, design, and education. Rhea identified a
problem where charities only accept cash donations
but people rarely have change. This is a problem
created by technology, therefore it can also be fixed
using technology. For Rhea and her five Change for a
Dollar team members, participating in The Breakout
Project already feels like a success in itself.
HOW WE WILL HELP
“The Breakout Project came to us at the perfect
time,” says Rhea Claus, Team Leader, “we were
already amping up to get this project going and it
will help us gain access to the resources, experts,
industry leaders, and support we need.”
“Success for our team is the experience of going to
the Breakout Project event. As 5 women working
in tech we are used to things being crazy and this
experience, as a challenge, is considered a success.
While for the project, it’s validating the idea, getting
support for it across the country.”
thebreakoutproject.com
Attendee Experience Booklet | 11
Team 3/ E=STEM365
THE GOAL
Open the door to STEM education for 300,000 girls
in 365 days.
THE MISSION
40% of all modern jobs require high school academic
level Math and Science. At present, only 8% of girls
(26% of boys) are enrolling in advance Grade 9 programs.
The Jade Robot is a low-cost, pre-assembled
teaching tool that provides youth with an easy,
quick, fun and challenging way to learn many of the
key principles of Science, Technology, Engineering
and Math (STEM).
Surveys from students working with the Jade Robot,
show the following successes:
» 25%+ increase in interest in STEM as a career
» 30%+ increase in interest in post-secondary
education
Over the past 3 years, it has been found that girls
who have attended in the grade 8 “Systems” science
strand with the Jade Robot have enrolled in academic
math and science at an astonishing rate of 92%.1
HOW WE WILL HELP
“We need to build economies of scale to reduce the
price of the Jade Robots,” says Team Leader, Myke
Predko. “Further, we need to educate 150 teachers
to provide the classroom training, and source an
operational team to support our rapid growth.”
1
MYKE PREDKO
Team Leader /
Designer of the Jade
Robot, Chief Roboticist &
CTO of Mimetics Canada
Digital Education
Myke Predko is an award
winning Engineering
Manager with 25+ years of
experience in designing and
developing hardware and
software products as well as an established electronics
educational author. Myke built his first robot at the age
of 13 years old and has been teaching about robots
and technology since 2001. The Jade Robot is a fullydeveloped educational robot designed to engage and
excite the next generation of scientists and engineers.
For the past six months, Jade Robot has been teaching
young students about robotics and programming while
changing their attitudes towards Science, Technology,
Engineering and Mathematics (STEM).
» To learn more about the teams visit our
»
»
website at: thebreakoutproject.com
More teams to be announced
If you’re interested in registering a team,
learn more here: www.thebreakoutproject.
com/register-team/
Taken from sample of 600+ students, 480 of which were girls.
thebreakoutproject.com
Attendee Experience Booklet | 12
Meet Our Speakers
KAJ ARNÖ
DEREK BALL
Chief Evangelist of
MariaDB Corporation
CEO & Co-founder at
atVenu
Kaj Arnö is a serial
entrepreneur. In 2001, Kaj
joined the management
team at MySQL AB, and
since then has served
as VP of Services, VP of
Engineering and VP of Community Relations. When
MySQL was bought by Sun, Kaj stayed with Sun
as an Ambassador and when Oracle bought Sun,
he co-founded SkySQL Ab, as the Executive VP
Products. Based in Munich, Germany since 2006,
Kaj has held speeches and blogged in over a
dozen languages as well as pioneered a number
of Social Media communities in Finland. He is a
business publication columnist, photographer,
climber, kayaker, mountain biker and seven time
marathon runner, spreading his running philosophy
as “Runnism, the religion of running.”
Derek Ball previously
worked with many early
stage start-ups, and he has
raised millions of dollars in
capital. He has also written
numerous books on emerging
technology. Since launching in January 2013, atVenu
has grown to work with over 7,000 artists, festivals and
music venues and has managed over 200,000 shows
on behalf of their clients. They have artists from every
major music label using the platform and have partnered
with many of the industry’s top merch companies. Most
recently they have begun working with world class
festival clients like Coachella and the Governor’s Ball.
Open Source for Open Good
Keynote Speaker
Day 3/ Friday, May 12 at 1:00 PM
thebreakoutproject.com
Synchronicity – How To Manage Fast &
Complex Projects
Keynote Speaker
Day 3/ Friday, May 12 at 10:00 AM
How Will You Organize Your Resources To
Achieve Your Team’s Goals?
Panelist
Day 3/ Friday, May 13 at 10:30 AM
Attendee Experience Booklet | 13
JEANSEBASTIEN
COURNOYER
Co-founder & Partner at
Real Ventures
Since 2006 Jean-Sebastien
(JS) Cournoyer has invested
in entrepreneurs building
world-changing companies using technology and new
business models to disrupt and transform the pillars
of our society and power the digital revolution, with
an emphasis on AI and blockchain. JS is a co-founder
of Real Ventures, the leading early stage venture
capital firm in Canada behind the accelerator program
Founderfuel and not-for-profit startup hub Notman
House. He is also co-founder of Element AI, the world
leading applied AI research company. Additionally,
JS is a key contributor to many initiatives to turn
Canada into the leading ecosystem for AI innovation
and value creation.
How Did You Build Your Dream Team?
Panelist
Day 2/ Thursday, May 11 at 1:40 PM
DEREK
SIDEBOTTOM
Founder of
Farside HR & Squadley,
Head of HR for EA Sports,
BioWare, Rocket Fuel,
Kabam and 3DR
Derek has been scaling and
advising fast growth global companies for more than
a decade. The product visionary and driving force
behind Squadley’s mission to upgrade the HR toolset,
Derek is the relentless voice of the customer; setting
a higher standard of excellence and creativity for the
team to meet and exceed.
Your Squad – Building Your Team to
Scale From The First Hire
Keynote Speaker
Day 2/ Thursday, May 11 at 1:00 PM
How Did You Build Your Dream Team?
Panelist
Day 2/ Thursday, May 11 at 1:40 PM
ELLIOTT
SIMCOE
ALYSSA
FURTADO
Partner at Smart & Biggar
CEO of Ratehub.ca
Elliott Simcoe has over two
decades of wide-ranging
experience in intellectual
property law. His main
focus is on preparing
and prosecuting patent
applications in Canada. He is also regularly involved with
matters relating to patent litigation, Canadian trademark
drafting and prosecution, and copyrights. He has
significant expertise in domain name matters, including
acquisition and licensing. He also provides frequent
assistance to associate firms in the United States with
procuring intellectual property protection in Canada.
Alyssa Furtado is a
passionate entrepreneur,
financial expert, digital
marketer and educator and
is the CEO and Co-founder
of RateHub.ca since 2010.
She has been regularly featured as a financial expert
on CTV News, BNN, Global News, The Globe and Mail
and the Toronto Star. Under her leadership RateHub
has launched its own in-house mortgage brokerage,
CanWise Financial, and opened two additional offices
in Vancouver and Quebec. Alyssa’s expertise in
SEO and digital marketing has been a key factor in
RateHub’s success, driving hundreds of thousands of
users to the site each month.
Return on Innovation – Creating Competitive Value
with Intellectual Property
Keynote Speaker
Day 2/ Thursday, May 11 at 10:00 PM
thebreakoutproject.com
Scaling From Zero
Keynote Speaker
Day 2/ Thursday, May 11 at 5:15 PM
Attendee Experience Booklet | 14
CHARLIE
GARCIA
JEFF
JOHNSON
CEO of ALPFA Inc.
Director,
Cinematographer,
Photographer, Creative
Brand Agent for
Patagonia Inc.
Charlie Garcia is a
successful entrepreneur who
founded Sterling Financial
which he grew from three
people to offices in seven
countries and $2 billion
in assets prior to selling it in 2005. In June 2014,
Charlie was selected to lead the Association of Latino
Professionals for America (ALPFA). In less than 18
months, he has grown ALPFA’s membership from
12,000 to 76,000 students and professionals, with a
goal of reaching a million members by 2020. ALPFA
Latino students gain the skills and mentors they need
to move from the outside of America’s economic
mainstream to the center of it. Its proven model
has made it the “go to” organization for companies
seeking to recruit, retain, and develop Latino
professionals.
Leading with Purpose – Now “Why” Matters
More Than Ever
Keynote Speaker
Day 2/ Thursday, May 11 at 9:30 AM
What Is Your Purpose?
Panelist
Day 2/ Thursday, May 11 at 10:00 AM
thebreakoutproject.com
“Johnson’s creative footprint
has been instrumental in shaping not just Patagonia’s
brand vision, but adventure culture as well.”
-Esquire Magazine
Jeff Johnson grew up in Danville, California, and
moved to Hawaii when he turned 18. He lived on
the North Shore of Oahu for 15 years where he
spent his time writing and taking photographs.
His stories and photographs have appeared in
The Wall Street Journal, The Surfer’s Journal,
Alpinist, Surfer magazine, Climbing magazine, and
Outside magazine. In 2010, Jeff starred as the main
protagonist in the documentary film 180o South. Jeff
now works as a creative brand agent for Patagonia
Inc. and does freelance work as a creative director,
photographer and writer.
Values Over Value – How Experiences &
Ideals Drive Shared Success
Keynote Speaker
Day 2/ Thursday, May 11 at 7:00 PM
Attendee Experience Booklet | 15
TARA
MCCALLAN
Creator of
Happy Soul Project
Tara is a quirky wanna-bewriter/blogger, adoring/
annoyed wife, minivan
momma to three hooligans,
one who just happens to
have Down syndrome, and the founder of the Happy
Soul Project (happysoulproject.com). She created
a worldwide #differentisbeautiful campaign, gets
thousands of people to do #BeAwesomeToday Acts of
goodness & has given over 6,000 Kick-It-Capes to kids
facing terminal illness or vast differences in life. Happy
Soul Project runs a successful online shop where
products sold, are made by artist with extraordinary
needs. This year Happy Soul Project will launch an
Academy & Apprenticeship program.
What Is Your Purpose?
Panelist
Day 2/ Thursday, May 11 at 10:00 AM
BEN NARASIN
Partner at
Canvas Ventures
Ben Narasin is a Partner at
Canvas Ventures and was
an active institutional seed
investor for eight years,
during which he personally
invested in 75 companies
including Lending Club, Check, Kabbage, Realty
Mogul, Dropcam, Zenefits. Half of the companies he
seeded went on to raise follow-on venture capital. An
entrepreneur since the age of 12, Ben ran startups
through high school and college before founding
Boston Preparatory Company, a menswear company.
In 1993 he founded Fashionmall.com, the first costper-click based business. Ben is also a professional
freelance writer on food and wine as well as writing
online about technology and entrepreneurship.
Gaining VC Attention
Keynote Speaker & Deck Doctor
Day 2/ Thursday, May 11 at 6:00 PM
Make A Dent in the Universe &
Find Your Purpose in Unexpected Ways
Keynote Speaker
Day 2/ Thursday, May 11 at 11:00 AM
thebreakoutproject.com
Attendee Experience Booklet | 16
About Kingston
Set on the shores of Lake Ontario at the entrance to
the St. Lawrence Seaway, Kingston ON was Canada’s
first capital city. The greater Kingston area boasts
a population of over 150,000 with family-friendly
neighbourhoods, world class cultural and sporting
facilities, and three post-secondary education
institutions including Queen’s University, St. Lawrence
College and Royal Military College. Enjoy farmers
markets, a stroll through secret cobblestone
passageways, paddle boarding, sailing adventures,
outdoor festivals, and tours of the many historic sites
like The Kingston Penitentiary and Fort Henry.
Kingston Facts & Figures
» Museums, galleries, and national historic sites: 24
» Parks: 200+
» The smartest workforce in Canada with the most PhD
»
»
»
graduates per capita
Median commuting distance: 5.9 km
Average commuting time: 20.4 minutes
Birthplace of the beloved Canadian band,
The Tragically Hip
Getting to Kingston is Really Easy...
Via Highway 401 Eastbound
Take the Sir John A Macdonald Blvd. exit (#615)
and travel south into downtown Kingston.
Via Highway 401 Westbound
Take the Highway 15 exit (#623) and continue south for
approximately 5 km (3 miles) until you reach Highway 2.
At Highway 2 turn right, passing Fort Henry
(on your left) and the Royal Military College of
Canada, and crossing over the LaSalle Causeway
to downtown Kingston.
There are 22 departures and arrivals daily through
Kingston’s VIA Rail station with connections to and
from Toronto, Montreal, Ottawa.
Coach Canada/Trentway-Wager Bus Lines operates
25 daily departures and arrivals at the City of Kingston
terminal via Toronto, Cornwall, and Peterborough.
» For more information on bus schedules and fares,
call 613.547.4916 or visit the Coach Canada website.
Greyhound Bus Lines provides service to and from
the Kingston terminal with 2-3 daily departures and
arrivals via Ottawa.
» For more information on both of these services, call
613.547.4916 or visit the Greyhound Bus Line website.
Kingston Airport (YGK), also known as Norman
Rogers Airport is accessible from:
» Toronto Pearson International Airport (YYZ) serviced
» For a detailed listing of fares and schedules, visit the
VIA Rail website or call 1.888.VIA-RAIL.
»
»
by Air Canada with seven flights a day (check
arrivals or departures)
Ottawa Macdonald–Cartier International Airport (YOW)
Montréal–Pierre Elliott Trudeau International
Airport (YUL)
Register
Register now at thebreakoutproject.com. Event passes are limited and pricing will increase as we get closer to
the event. Full registration, hotel booking and travel details are available online.
thebreakoutproject.com
Attendee Experience Booklet | 17
48
CONTINUOUS HOURS
10 Teams
KICKSTART
WORLD-CHANGING
PROJECTS
20
+
INSPIRING SEAKERS
1000
OF PEOPLE
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