LE MADE IN FRANCE 2013 laitier Dairy products Made in France A unique range of dairy products, the most extensive in the world Exemplary control of quality and food safety A dairy tradition with strong development potential EXPORT: A VOCATION Dairy products Made in France A guarantee of expertise, authenticity, quality, food safety, taste and refinement, dairy products Made in France enable the country to export the equivalent of 40% of its milk, approximately 10 billion litres, in the form of a very wide range of dairy products. W W ith nearly 25 billion litres of cow’s, goat’s and ewe’s milk, France accounts for over 18% of Europe’s milk production. The country’s temperate climate and favourable rainfall, the availability of agricultural land and the commitment of its livestock farmers make it ideal for long-term milk production. The policy of the industry, favouring diversity and quality, has ensured the preservation of different breeds of cattle, ancestral methods of production and a successful transition to modernity incorporating all the parameters of hygiene and food safety. France’s 300 dairy enterprises, employing technical expertise handed down from generation to generation, produce over 1,500 different dairy products, from the most traditional to the most innovative, to meet every possible expectation. Food safety is exemplary. All processes are completely transparent and closely monitored, as the success of French dairy exports shows. 40% of French milk is exported around Sales and development of French dairy produce exports (exports in millions of euros, growth 2008-2013) EUROPEAN UNION 4 651 + 10% NORTH AMERICA 251 United States: + 25% 171 + 20% AFRICA 578 Algeria: 187 + 42% + 10% SOUTH AMERICA 37 Brazil: 22 + 49% + 132% France’s dairy sector is dynamic, sustainable and COW'S MILK 23,740 million litres of milk collected GOAT'S MILK EWE'S MILK 457 259 litres of milk collected litres of milk collected million million TOTAL SALES OF ENTERPRISES 25 billion euros € the world For each continent, the countries cited are those with the highest sales figures Volume and growth of exports outside the European Union EUROPE EXCLUDING EU 275 Strong growth of large-scale exports in all segments + 30 % (in tonnes) + 72% Russia: 109 2013 Powdered whey 174,768 + 39% Milk powders 110,432 + 36% Cheeses 109,846 + 39% Baby formula 91,531 + 97% Milk 57, 722 + 67% Cream 47,452 + 150% Butter 34,789 + 70% + 55% Caseins 10,547 + 3% + 127% Milk proteins 6,730 ASIA 755 MIDDLE EAST 307 Saudi Arabia: + 194% China: 355 + 456% Japan: 78 + 67% Korea: 52 + 165% + 74% 96 + 62% WORLD TOTAL 6 942 Within EU 67% + 25% OCEANIA 84 Outside EU GROWTH 2008-2013 Australia: 39 33% + 150% internationally competitive ENTERPRISES 300 in France INTERNATIONAL RANKING BREAKDOWN OF PRODUCTION (by milk volume) French businesses in the Top 25 37% Cheeses 18% Butter 15% Milk powders 10% Liquid milk 7% Yoghurts and desserts 7% Cream 3% Powdered whey 2% Caseins 1% Other 5 GREAT POTENTIAL 27 billion litres of milk in 2020 France possesses all the essential conditions for sustainable dairy farming: temperate climate, fertile soil, good-quality fodder crops, livestock, qualified stockbreeders. By 2020, production should therefore grow by 3 to 4 billion litres: a quantity dedicated to large-scale export. For as long as people can remember, France has been a milk-producing country 70,000 dairy farms. 3,660,000 dairy cows. 52 dairy cows per farm on average. 350,000 litres of milk per farm per year on average. tMilk is produced all over France! tThe temperate climate and favourable rainfall are ideal for meadows and fodder crops, essential for sustainable livestock breeding. tMore than half the surface area of France is given over to agriculture, with 12 million hectares of meadowland out of 551,500km². In other words, 20% of the country’s surface area. Farms are family-run and on a human scale... tFrench farms are family-run and done so on a human scale, with herds of 30 to 120 cows on an average of 90 hectares of land. tLarger operations often consist of 2 or 3 farmers who work together to improve the organization of the herd. They monitor the health of their animals personally, looking after each animal individually. … but modern and compliant with environmental standards t4 billion euros have been invested over the space of 5 years in modernizing farms: conversion of livestock buildings to improve the comfort of the animals and the storage and spreading of solid and liquid manure. tThe genetics of the cows are closely monitored to enhance the robustness of stock and preserve biodiversity. Three breeds make up the majority of France’s cattle: Prim’Holstein, Montbéliarde and Normande. Professionals are working to conserve biodiversity and support the reintroduction of other breeds, particularly mountain breeds: Abondance, Tarentaise, Brune, Salers, Aubrac, among others. The cows spend more than six months a year in the meadow tFrom April to October, more than six months of the year, the cows are out in the meadows. tThey feed primarily on the fresh grass of the pastures. Most of the cows’ feed is produced on the farm tMore than 80% of the cows’ feed consists of fodder and cereals cultivated and harvested on the farm, which enhances traceability. tThis autonomy is possible because French dairy farms have areas of pastures and fields large enough to feed the herd: between 0.5 and 1.5 hectares available to feed each cow. Good cattle breeding practices are guaranteed tFrench dairy farms adhere to a national charter of good cattle breeding practices, drawn up in 1999. tThis charter demands the respect of precise criteria that improve on the regulations: traceability and identification of the animals, health of the herd, feed quality, monitoring of milk quality, good hygiene practice, animal health and welfare, respect for the environment. tAn auditing system ensures the smooth operation of the programme at every level. What does a French cow eat? 98% of its fodder is produced on the farm. 50% based on grass from the pastures. 3,000 technicians assist the farmers to apply the charter of good cattle breeding practice. EXEMPLARY QUALITY Faultless management of the safety chain Control of food safety in the milk industry starts on the farm and continues in the factories, during storage and right through to the end user. It is governed by very strict regulations, enhanced by numerous voluntary measures taken by farmers and industrial operators. Food safety starts on the farm 250 analyses per farm per year for milk pricing in accordance with its composition and quality. THE CRITERIA FOR MILK PRICING Composition - fat content: 38 g/l - protein: 32 g/l Quality - germs: below 200,000/ml - cells: below 400,000/ml - no antibiotic residues - no added water for raw milk. t The farmers are the primary guarantors of milk quality. They watch over the health and nutrition of the herd and ensure that hygiene is perfect. The premises and equipment are disinfected after each milking. The milk is stored in a tank at 4°C. t Regular inspections are carried out by the veterinary services of the state to verify compliance with European standards relating to the health of the cows and the health status of the farms. t In addition to the regulations, the farmers are committed to a charter of good cattle breeding practices that certifies their proper management of the herd, the hygiene of the farm and the superior quality of their milk. Strict hygiene criteria for the milk collected t France was the first country, as early as 1969, to adopt a law providing for the purchase of milk in accordance with its composition and quality from a health point of view. t Samples are taken at each milking on each farm. The levels of germs and somatic cells must not exceed thresholds set by the regulations. These are indicators of the cleanliness of the establishment and the health of the cows. t The absence of antibiotic residues is also very strictly verified. If the test result is positive, the milk is simply destroyed. t On arrival at the dairy, the milk is checked again. No dairy product leaves the dairy unless the quality of the milk is guaranteed. t In addition to sampling for the price of the milk, random checks are carried out at least three times a month by state-approved inspectors to monitor the health of each individual cow and the quality of its milk. From the farm to the consumer’s plate The quality chain of the dairy industry starts at the farm and extends right through to the shop. It functions in particular through the respect of the cold chain, strict quality checks on the milk and the products and by traceability procedures validated by the state. With the role of the state supplemented by the self-inspections conducted by farmers and manufacturers, a close watch is kept on dairy processing. There are a minimum of five inspection stages and three watchwords: quality, safety and transparency. STORAGE AT THE DAIRY MILKING COLLECTION REFRIGERATION Inspection Inspection Two guides to good hygiene practice Milk is analysed the same way all over France tWherever it is produced, the same principles of sampling and milk inspection are applied. Specific criteria may be imposed by some production specifications, for cheeses made from raw milk, for example. t 15 laboratories recognized by the Ministry of Agriculture conduct analyses of the milk so that its purchase price is standardized all over France. They are certified by an official body that guarantees the impartiality of the results and the reliability of the analyses. All the factories receive health approval from the state t Every milk-processing factory in France, as well as the storage centres, must have a health control plan. This describes the measures taken to ensure hygiene, the safety of the products with respect to biological, physical and chemical risks, and traceability procedures. t The control plan must be checked and validated by the state. The factory then obtains the official health approval without which it cannot put the products it produces on the market. t In parallel, enterprises undertake a variety of voluntary procedures for “Quality Assurance” certification. Infallible traceability t Traceability is provided between the farms and the collection tanker, and then along the entire processing chain right to the end user. t Upstream traceability can identify the origin of everything that comes into the factory: the provenance of the milk used as raw material, each of the ingredients employed, packaging, etc. t Internal traceability practised by the factories records batches and manufacturing procedures so that the progress of the product through the different process stages can be reconstructed. t Downstream traceability identifies the products in relation to customers. SKIMMING ADJUSTING CREAM CONTENT (STANDARDIZATION) PASTEURIZATION OF THE MILK IF REQUIRED Inspection MANUFACTURING Drawn up by professionals and validated by the state, these two guides contain the recommendations needed to implement good hygiene practice and the application of the HACCP principles appropriate to the farm, collecting of the milk and the processing of dairy products. Health certificate Exported products are accompanied by a health certificate attesting that the requirements laid down by the importing country have been met. It is signed by the official inspection services. Raw milk Back in the early 19th century, an exemplary quality chain was set up enabling the controlled production of cheeses from raw milk. Today, 14% of French cheeses are made from raw milk. DISTRIBUTION Inspection CONSUMPTION Inspection UNIQUE PRODUCTS 1,500 different dairy products France is the only country in the world to offer such a broad spectrum of dairy products. 1,200 cheeses; an unrivalled diversity of cream, butter, yoghurts and milk-based desserts; milk powders of high nutritional value. A heritage that has been exported all over the world for decades. A diversity of products and skills unequalled anywhere in the world 5 French dairy groups in the world Top 25: Lactalis, Danone, Sodiaal, Bongrain, Bel. 300 businesses operating 650 factories to produce 1,500 different products, including 1,200 cheeses. t Brie, Camembert, Roquefort, Comté, Cantal, Emmental, but also Normandy cream, Brittany butter, milk and whey powders, baby formula, caseins and caseinates, processed cheeses, yoghurts, milk-based desserts. t More 1,500 different dairy products born of tradition or individual regional conditions, but also of the innovative dynamism shown by French dairy businesses. Efficient, modern French enterprise tAn extensive network of businesses of various sizes, comprising world leaders and small and medium enterprises, is established in the dairy production regions. tMechanisation, automation and factories of ultra-modern design are found side by side with traditional methods, especially for cheeses, and the AOP products (protected designation of origin) of which France is the standard-bearer. Ongoing innovation tThe development of the French dairy industry is driven by innovation, supported by permanently ongoing research. t390 new varieties of cheese were launched in 2013: packaging, flavouring, recipes, for example, and 586 new varieties of yoghurt, fermented milk and milk-based desserts. The French dairy tradition is not new From the monks of the Middle Ages, the same transformation processes and the same challenges: control the natural rhythms of the metamorphoses of milk, make authentic products, ensure product quality and safety. The methods of the old days have been conserved and optimized with present-day technology for ever-increasing diversity, quality and safety. 7th century 1070 1280 Production of Brie begins First mention of Roquefort Production of notable cheeses in the Alps and Franche-Comté Cutting-edge research tResearch is managed by the dairy industries, and by public organizations: INRA (the French institute for agricultural research), dairy schools, universities and many technical centres. tResearch is conducted into the constituents of milk, micro-organisms, both technologically useful and pathogenic; risk prevention, and control of the different manufacturing technologies, from the simplest to the most sophisticated. tMembrane filtration, a technique which enables, in particular, the manufacture of milk and whey powders very rich in proteins originated in France. France is the European and world leader in dairy AOP products tThe Appellation d’Origine Protégée (AOP = protected designation of origin) is a quality label regulated by the European Union. It provides the guarantee that these products are made in their region of origin from milk produced within a defined geographical zone and according to a method handed down from one generation to the next. All the relevant criteria are set out in a precise production specification. tIn the course of its history, each French region has developed its own technologies, governed by the local geographical and climatic constraints, to preserve the milk. tAn authentic cultural and gastronomic heritage that has given rise to 49 dairy AOP products. France: guardian of a cultural heritage 49 of the 180 dairy AOP products in the European Union are French: 44 cheeses, 3 butters and 2 creams. Under Louis XIV 17th century 1880 1912 Appearance of whipped cream Appearance of Normandy butter Birth of the Comté identity Industrial manufacture of yoghurt under the label of the Pasteur Institute THE PRODUCTS Cheeses Over 1,200 varieties of cheese. tSoft cheeses, hard cheeses, blue cheeses, processed cheeses, fresh, goat’s milk, ewe’s milk cheeses – a unique diversity of authentic products born of age-old skills. tSuperior quality engendered by the mastery of different technologies originating in the territories of France and which have adapted to modernity while conserving their special characteristics. Production: 2,113,000 tonnes 35% exported Dairy products for all tastes Based on ancestral procedures for the transformation of milk, French dairy manufacturers have invented new recipes for every consumption opportunity and every use. Butter France is Europe’s leading producer of butter. tUnsalted, with sea salt, truffle-flavoured, herb butter, in pats, by weight, in butter dishes, soft butter, low-fat, etc. tFrench expertise has put its butter on all the top restaurateurs’ tables in France and internationally. tThe French regions are known for the quality of their butter. This link to the local area, which defines the delicacy and character of flavour, has earned French butter three AOP classifications: butter from Isigny (Normandy), Bresse and Charentes-Poitou. Cream Gastronomic cuisine cannot do without French cream. tThick or liquid, fresh or UHT, in cartons or bottles, cream adds flavour, smoothness and melt-in-the-mouth texture to prepared dishes, sauces, cakes and much more. A flagship ingredient of French cuisine. tFrench cream is associated with French gastronomy and patisserie. tIt is reputed for its subtle flavour and technical qualities of expansion when whipped and performance during cooking or as a topping. Production: 438,000 tonnes 17% exported Production: 341,000 tonnes 17% exported “ What they say... Cathy Strange, cheese buyer for Whole Foods Market, the largest retailer of imported cheeses in the United States. “ I started importing French cheeses 25 years ago. Getting to know the French cheese tradition helped me to grasp the value of quality and authenticity. In New York, French cheese is king. ” Powders World’s leading manufacturer of powdered whey. tThe French dairy industry produces the widest range of powders, from the most basic to those with the highest protein concentration, from milk or whey. tFrance is the leading manufacturer of demineralized whey powder used for the manufacture of baby formula. Powdered whey Production: 613,000 tonnes 54% exported Yoghurts and milk-based desserts The world’s leading brands of yoghurt are French. tA highly innovative segment boasting numerous types and variations: yoghurts, fermented milk, milk-based desserts (rice pudding, crème caramel, crème brûlée, and many more). Production of yoghurts and fermented milk: 1,601,000 tonnes 21% exported Powdered whole and semi-skimmed milk Production: 435,000 tonnes 56% exported Milk Dual certification. tIn addition to the regulations, French packaged milk is certified by the IPLC (professional drinking-milk institute) which provides a supplementary guarantee in respect of safety, health, nutritional value and hygiene. tWhether in cartons or bottles, French packaged milk meets all requirements. The range comprises: UHT, micro-filtered and pasteurized milk; natural and flavoured milk, vitaminized, rich in omega-3 and iron; low-sugar, low-fat; organic. Production: 3,638,000 tonnes 10% exported Jason Wang, Eric Kayser, baker. chef of a French restaurant in Taiwan. “ The quality of French cream is very good: it is pure and stable. In cooked dishes, it improves the flavour. In patisserie, its subtle aromas make it possible to create excellent desserts. ” “ Along with flour and natural yeast, butter is a key ingredient in my trade. We pay great attention to its quality, and select the best French butters for our creations. It is crucial. ” Art of living, French style The French gastronomic meal is classified as part of the intangible cultural heritage of humanity and cheese naturally forms part of it. The UNESCO text cites cheese as it does wine in the elements that constitute a French meal. CNIEL 42 rue de Châteaudun 75009 Paris +33 (0)1 49 70 71 11 www.maison-du-lait.com Coordination: Rita Lemoine – Layout design, graphics: Cniel, Emapress Cover: Emapress /fotolia pictrider, myabe – Photos: C.Hesly / Cniel, JC.Coutausse / Cniel, F. 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