BOTTOM LINE
RATES
2016
ADVERTISING AVAILABILITIES
RATES 2016
The Bottom Line is Bermuda’s most widely distributed and best read magazine. In
a recent independent survey*, more than half the island’s adults report reading an
issue in the last twelve months.
THE BOTTOM LINE REACHES MORE THAN
HALF OF BERMUDA’S ADULTS
SIZE
PRICE
Outside Back Cover+ 5,000 ROS impressions*
Inside Front or Inside Back Cover + 5,000 ROS impressions
Page 3,4,5 or Opposite Contents + 5,000 ROS impressions
Full Page + 4,000 impressions 1/2 Page + 3,000 impressions
1/4 Page Vertical + 2,000 impressions
1/3 Page Horizontal+ 1,000 ROS impressions
$3,000
$2,800
$2,500
$2,400
$1,500
$800
$650
*Online advertising impressions are for a 300 pixel x 250 pixel advertisement scheduled within the business section
of royalgazette.com. Impressions will be delivered within one week of the publication of The Bottom Line magazine.
Every issue
13%
ADVERTISING SIZES
DATES &
DEADLINES
(Inches width before height)
Non-reader
2-3 times a year
48%
24%
More room, more exposure! We know how great your business can
look on our full glossy pages, so we are giving you more room to
play! We now encourage all ads to fill the maximum bleed space
(mentioned below) so our pages will be rich with content and color.
AD SPACEDIMENSIONS
Once a year
A - FULL PAGE
SAFE ZONE 7.25” X 9.75”
TRIM 8.5” X 11”
BLEED 8.75” X 11.25”
15%
A
B - HALF PAGE
SAFE ZONE 7.25” X 4.875”
TRIM 8.5” X 5.375”
BLEED 8.75” X 5.625”
THE BOTTOM LINE IS ESPECIALLY PREVALENT IN
HOUSEHOLDS EARNING MORE THAN $100K A YEAR
$60 - $99.9k
$100k +
3, 623 households
C - QUARTER PAGE VERTICAL B
6471 total
7,513 households
14,176 total
Our content is squarely focused on the important stories and trends affecting local business.
We profile local business leaders. We identify important technology trends. And we cover the
effects the recent 2017 America’s Cup announcement is having on segments of our economy.
Your advertisement in The Bottom Line will appear in a high-quality, well-written and engaging
environment designed to reflect well on your brand.
*Source: “Bermedia Trends: Media Usage & Awareness Study”, Global Research, April 2015.
SAFE ZONE 2.25” X 9.75”
TRIM 2.5” X 11”
BLEED 2.75” X 11.25”
C
D
PUBLISHES
February 29 2016
DEADLINE
February 8 2016
PUBLISHES
May 30 2016
DEADLINE
May 6 2016
PUBLISHES
September 26 2016
DEADLINE
August 29 2016
PUBLISHES
November 10 2016
DEADLINE
October 14 2016
D - THIRD PAGE HORIZONTAL SAFE ZONE 7.25” X 3”
TRIM 8.5” X 3.5”
BLEED 8.75” X 3.75”
The “safe zone” is the area inside the trim line where your text and
graphics are not at risk of being cut off or lost into the binding in the
final print. Any content that you want to appear completely within
the final printed publication should be kept inside the safe zone.
Placing content too close to the top, bottom or outside edge of the
PDF could result in that content being cut off during trimming.
royalgazette.com
Tel: 441 295-5881 | [email protected]
Revised: January 15, 2016
2016 Advertising Agreement
2 PAR-LA-VILE ROAD, HAMILTON HM 08 | TELEPHONE: 441-295-5881 | FAX: 441-296-2668
Agreement is hereby made to insert a schedule of advertising in accordance with the frequency and
advertising rates as described below.
2016 PUBLICATION SCHEDULE
Bottom Line 1st Quarter
February 29
Bottom Line 2nd Quarter
May 30
Bottom Line 3rd Quarter
September 26
Bottom Line 4th Quarter
November 10
SIZE
PRICE
Outside Back Cover + 5,000 ROS impressions*
$3,000
Inside Front or Inside Back Cover + 5,000 ROS impressions
$2,800
Page 3,4,5 or Opposite Contents + 5,000 ROS impressions
$2,500
Full Page + 4,000 ROS impressions
$2,400
1/2 Page + 3,000 ROS impressions
$1,500
1/4 Page Vertical + 2,000 ROS impressions
$800
1/3 Page Horizontal + 1,000 ROS impressions
$650
DISCOUNT OFFERED WHEN YOU ADVERTISE IN MORE THAN 1 EDITION.
*Online advertising impressions are for a 300 pixel x 250 pixel advertisement scheduled within the business section of
royalgazette.com. Impressions will be delivered within one week of the publication of The Bottom Line magazine.
ADVERTISER INFORMATION:
Authorized Contact (Please Print) :
Title:
Signature:
Date:
TERMS AND CONDITIONS
(A) Advertising in The Bottom Line counts toward completion of Royal Gazette advertising contracts.
(B) Payment must be made within 30 days of billing. Late payment may be subject to a late payment surcharge on the
unpaid balance. Accounts in arrears for 60 days or more may attract collection action.
(C) Should an agreement not be honoured as agreed above, it will become necessary to back bill and re-rate.
(D) Cash payments must be received before creative deadline date or the ad will not publish.