Media Kit
➻
2013
She is today’s ‘everywoman’ and
she wants to feel good about
who she is and what she is.
LOVE the
LIFE
you
LIVE
Weight Watchers is an iconic global brand that creates the
desire,
opportunity and the confidence within its
audience to embrace change … for their minds, their
bodies and, ultimately, their lives.
the
WEIGHT WATCHERS MEDIA
Delivers a powerfully engaged – and trusted –
360-degreethatadvertising
platform
touches more than
500,000 women
at every stage of their weight loss journey.
This is your brand’s opportunity to get with the
program and maintain a healthy and rewarding
relationship with her every step of the way.
She is a proactive health
information seeker, always
searching out new and better
solutions, expert advice and
the right products for herself
and her family.
THE 360° WEIGHT WATCHERS JOURNEY
MAGAZINE
Love the life you lead
152,000 LOYAL READERS
Let them
eat
cake!
YOUR GUIDE TO
WEBSITE
1 MILLION visitors monthly
➻ 12 million page impressions
➻ Average time spent on the
➻
site is 9.74 minutes
400,000 SUBSCRIBERS to the
weekly e-zine
➻ 64% are always ready to try new and
BUTTER-FREE
BAKING
SPLASH OUT
SWIMSUIT
SOLUTIONS
FOR YOU
different products*
MEMBER
PROFILE
JOINED: 2011
WEIGHED : 75KG
DRESS SIZE: 14
É10 Energy
NOW
Boosting
Breakfasts
WEIGHS: 56KG
DRESS SIZE: 10
Sandy Gow
Meet YOUR
Denim Deadline
Easy ways to
resize your rear
‘I'm back to my
pre-baby body’
➻ Collectively spending nearly $28 million
WEEKLY in the supermarket*
(and you can be, too)
FESTIVE FOOD
Best beach picnics Fresh fruit desserts
Your party season survival guide
health title*
*Source: Roy Morgan, Sep 2012
with the Weight Watchers seal of approval
SOCIAL MEDIA
➻ Our 57,000 fans give us reach
ONE-ON-ONE AT MYER
➻ Nine stores open and growing
➻ With (on average) weekly attendance of 2,200 members
of 7 MILLION people via their friends
➻ 2,200 FOLLOWERS on twitter
WEIGHT
WATCHERS
MEMBERS
Love the life you lead
Let them
eat
cake!
YOUR GUIDE TO
BUTTER-FREE
BAKING
SPLASH OUT
SWIMSUIT
SOLUTIONS
FOR YOU
MEMBER
PROFILE
JOINED: 2011
WEIGHED : 75KG
DRESS SIZE: 14
É10 Energy
Boosting
Breakfasts
Meet YOUR
Denim Deadline
Easy ways to
resize your rear
NOW
WEIGHS: 56KG
DRESS SIZE: 10
Sandy Gow
‘I'm back to my
pre-baby body’
(and you can be, too)
SUPER SUMMER SPECIAL
FESTIVE FOOD
Best beach picnics Fresh fruit desserts
Your party season survival guide
FOOD
➻ Over 200 food products
➻ Spanning 38 categories
➻ More than 40 non-branded products
➻ 50% of whom do not read any other
SUPER SUMMER SPECIAL
APPS
➻ More than 345,397 iPhone and iPad
downloads since launch
➻ Plus 6,000 Android downloads
250,000
ACTIVE AT ANY
HEALTHY LIFE AWARDS
➻ Associate your brand with the most inspiring event of the year
➻ Since 2001 Australian and New Zealand entrants have lostt
more than 100,000kg between them
ONE TIME
AT WORK
➻ The power of group support coupled with the convenience
COMMUNITY MEETINGS
➻ More than 1,500 meetings weekly
➻ That’s 1.8 MILLION ATTENDANCES EACH YEAR
➻
COOKBOOKS
➻ Four (seasonal) cookbooks every year
➻ Available in-meeting, at newsagents
27TH JANUARY
2013 — WEEK
5
TRIM YOUR
AND
WAISTLINE
SAVE MONEY
The cost
of unhealthy
eating revealed
FLEX IT!
Sweet
T
TREA
S
with a
Reward yourself pavlova
mouth-watering
SHOP
and supermarkets throughout
Australia and New Zealand
Weekly
How to handle
breaks in your
Routine and score
on the scales
HOP
my
GUIDE
TO ALL
to fit exercise into
SUPERMAR
KET FOODS
“I made the time
THE LATEST
Real life slimmer
IN-MEETING
PRODUCTS
➻ Daily referenced Shopping
day”
➻
EAT OUT
EAT OUT
MEALS
AND TAKE AWAY
TO RESTAURANT
THE LATEST GUIDE
➻
ProPoints Guides featuring more
than 17,000 supermarket foods
Eating Out Guides, food and activity
trackers and recipe cards
Weekly motivational ‘mini mags’
read by 40,000 members each week
of meetings in the workplace for over 300 CORPORATE
CLIENTS across Australia and New Zealand
With an average 1,716 ATTENDANCES per week
AT HOME
➻ 55,000 PARTICIPATING Australians and
New Zealanders have taken advantage of the
tools, knowledge and support to achieve
success in the privacy of their own homes
FACT FILE
6.9 million Australians – or 61% of all adults – are obese or overweight
810
in
women say that they’re thinking about their
➻ health
more now than five years ago
➻ 9 in10 women have tried to lose weight – and a third are constantly trying
➻ Of women who have been to Weight Watchers, 76% believe it is the best method over all
➻ 96% would recommend Weight Watchers to a friend
➻
82%
want to lose
three kilos or more
➻ 9 out of 10 women who want to lose weight would prefer
sustainable weight loss over quick – and fleeting – results
THE WEIGHT WATCHERS
COMMUNITY
Way before the advent of social media, Weight Watchers established itself as a brand
founded on community and collaboration that makes a genuine, emotional connection
with its audience.
One in three
Australian women have taken part in the program
since its introduction almost 50 years agoo
➻ WEIGHT WATCHERS IS TOP OF MIND FOR 75% OF WOMEN AND ALMOST 50% OF MEN
➻ MEMBERSHIP 96% FEMALE
➻ AVERAGE AGE 33 YEARS
➻ 56% BETWEEN 25 AND 44 YEARS
➻ 4% MALE (THE LARGEST % OF MEN IN ANY WEIGHT LOSS ORGANISATION IN AUSTRALIA)
➻ 48% WORK FULL-TIME
➻ 25% MANAGERIAL/PROFESSIONALS
➻ 29% HOUSEHOLD INCOME OVER $100,000PA
➻ 95% OF WOMEN CONTINUE TO USE WEIGHT WATCHERS AFTER LEAVING THE PROGRAM
* BASED ON WEIGHT WATCHERS MEMBER BASE
8 in 10 women say they
are thinking about their
health more now than
five years ago.
WEIGHT WATCHERS MAGAZINE
“We want our readers to feel
good about who they are – and
what they are. We want them to
read the magazine and say to
themselves: ‘That’s how I want
to live, that’s how I want to look
and that’s how I want to feel’.”
Love the life you lead
Let them
eat
cake!
YOUR GUIDE TO
BUTTER-FREE
BAKING
SPLASH OUT
SWIMSUIT
SOLUTIONS
FOR YOU
Energy
É10
Boosting
Breakfasts
Meet YOUR
denim deadline
Love the life you lead
MEMBER
PROFILE
JOINED: 2011
WEIGHED : 75KG
DRESS SIZE: 14
NOW
WEIGHS: 56KG
DRESS SIZE: 10
Julie
Noble
‘I'm ready to hit
the shops again’
Easy ways to
resize your rear
JULIE LEE, EDITOR
FESTIVE FOOD SPECIAL
Best barbecues @ Fresh fruit
desserts @Salads that satisfy
@Perfect picnic hampers
How to get
back in fashion
Let them
ea
t cake!
YOUR GUIDE
TO
BUTTER-FREE
BAKING
SPLASH OUT
SWIMSUIT
SOLUTIONS
FOR YOU
É10 Energy
Boosting
Breakfasts
Meet YOUR
Denim Deadline
Easy ways to
resize your rear
MEMBER
PROFILE
JOINED: 2011
WEIGHED : 75KG
DRESS SIZE: 14
NOW
WEIGHS: 56KG
DRESS SIZE: 10
Sandy Gow
‘I'm back to my
pre-baby body’
(and you can be, too)
Plus Your party season survival
guide to drinks, nibbles and snacks
SUPER SUMMER SPECIAL
FESTIVE FOOD
Best beach picnics Fresh
fruit desserts
Your party season survi
val guide
Whether she has a healthy weight to maintain, five or 25 kilos to lose, each and every reader is
made to feel part of a community of like-minded souls.
Which is why we are committed to creating an active, upbeat and user-friendly editorial
environment that compels our readers to actively – and enthusiastically – embrace Weight
Watchers’ flexible approach to physical and emotional wellbeing and balance.
➻
CIRCULATION
Australia ➻
60,220
**
7,110
***
New Zealand➻
152,000
**
Readership➻
* ABC AUDIT, JAN- JUNE 2012 ** ROY MORGAN, SEP 2012
CONTENT CORNERSTONES
The four pillars of the Weight Watchers brand are firmly anchored in the science-based
foundations of sustainable weight loss, being:
Support, Behaviour, Activity and Food
The key editorial themes of the magazine are designed to directly address
and reflect these vital drivers.
W
W
LIFE
!!
BO
DY
FEELING GREAT: Within a motivational community that celebrates success through real – and
➻
therefore achievable – experiences. From authentic weight loss stories to amazing makeovers, it’s all about sharing
the journey – and the rewards.
ING GREAT
FEthingEL
you’re aiming for
every
➻
THINKING SMART: Reinforces the message that behaviour change is one of the most fundamental
– and powerful – drivers of sustainable weight loss. These stories are designed to convert contemplation to action
MOVING M
by equipping readers with practical tools, ideas and attainable outcomes.
ORE
"#$%&'()*+',
MEET the women
who lost weight –
and fell pregnant!
reader stories
beauty
fashion
*-(.+-,)*/#-*
➻MOVING MORE: Dedicated to inspiring readers to improve their physical and emotional fitness by
teaching them to view exercise not as a chore, but as a pleasure – and even a privilege. It’s all about getting active
WW
MIN
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the
benefits of dan whole-body
cing
fitness exe
rcise travel
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FOOD
and getting out into the world.
EATING WELL: Weight Watchers is all about losing weight in the real world, doing real things and
➻
cooking real meals – as long as you maintain a sense of balance. We educate readers about the ingredients,
portions and preparation techniques that will give them fabulously healthy meal choices every day of the week –
and on special occasions too.
THINK
Good habits for ING SMAR
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everyday meals
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choose wisely
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NEWS
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INSPIRATIONAL REAL-LIFE
➻
SUCCESS STORIES
MENU MA
KEOVERS
➻ AMAZING MAKEOVERS
➻ FASHION FORWARD PAGES
➻ BEAUTY FEATURES
➻ FITNESS SURVIVAL GUIDES
➻ HEALTHY LIVING INSIGHTS
➻ TAILOR MADE TRAVEL PIECES
➻ COMPELLING QUIZZES
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summ
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TIME 20 MINUTE 4 SERVINGS 4 PREP
S DIFFICULTY
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nihi haru
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MASTERCLASS
I AN
IES IN HO
THE STOR
SOAK UP
PLUS: CELEBRITY RECIPES, SEASONAL
PRODUCT REVIEWS AND
RECOMMENDATIONS
skin tone, such as a light gold color.
powder, go over the foundation and
the2012
eyeliner first, starting at the
set in the color, blending with
th a big, .au Apply
JANUARY
tchers.com
outer corner of the upper eyelid and
fluffy brush.
Weightwa
working in along the eyelash line.
Try Mac Foundation $22,
Cover your lid in the eyeshadow with
Bobbi Brown Powder,$44,
wder,$
an angled shadow brush from inner
L’Oreal Blush $12.90.
corner to outer corner, working up
to the brow bone. Finish by adding
mascara to elongate and fill your
eyelashes.
Try Max factor mascara $17.50,
City of Lights Sahara Quartet glitter
eyeshadow, $24.
5
Drawing
LEAN LINES
1
Weightwatchers.com.au JANUARY 2012
WW daily deslump
Your delicate facial skin needs toning, just like your body. Get into a regular
routine and you’ll notice your skin becoming firmer and more taut, day by day.
CHIN: Press lips together in a thin line and wrinkle the chin. Now lower the jaw,
keeping lips together. Hold this contraction for a second or two and release.
FACIAL DESTRESS: Tilt your head back and look at the ceiling. With lips together,
make exaggerated chewing motions, so you really feel your neck and jaw
working. Now, press your tongue into the roof of your mouth. Holding it there,
lower your chin down towards your neck. Hold for a few seconds and release
FOREHEAD: Raise your eyebrows, hold for one second, and lower. Now, try to
pull back your ears (contracting the occipitalis muscles towards the back of the
head), hold for one second and release. Keep going, alternating between the
eyebrows and the ears.
from Bobbi Brown $33.99.
Lips
For fuller faces, bring attention to the
lips by plumping them up and adding
color. First, line the lips in a slightly
darker color than your natural shade,
then apply a lipstick in a color that
complements your skin tone. As a
finishing touch, add a bit of glimmer
with just a dab of lipgloss to your
bottom and upper lip. Blend in the
lipstick and lipgloss by pressing your
lips together once.
Try Clarins lip gloss $18.90, Bloom
Lip Pot in lava,$26, L’Oreal Creme
Lipstick in brick $34.
Weightwatchers.com.au JANUARY 2012
2
86% of readers say that
they purchased products
after seeing them
advertised in the magazine.
WEIGHT WATCHERS MAGAZINE
READER PROFILE
➻ 88% female ➻ 11% aged 35-39 ➻ 50% of readers do not read any other title
➻ 17%professionals/managers ➻ Average household income $99,040 ➻ Average savings and
investments $192,970 ➻ 41% have current membership*
FACT: Weight Watchers is not just a weight-loss magazine; it’s a lifestyle proposition*
➻ More than 70% of respondents spend at least an hour reading the magazine*
➻ Almost ¾ of survey respondents are enthusiastic about weight loss and health after reading the magazine*
➻ 86% of respondents say they purchase products after seeing them advertised in the magazine*
➻ 90% incorporate Weight Watchers food and recipes into their household meals*
FACT: 85% of Weight Watchers readers are the household’s main grocery buyers
➻ They are 23% more likely than the rest of the population to grocery shop once a week or more, spending on average $214 in the
➻
➻
➻
supermarket – this is the highest grocery spend of all health magazine titles*
64% are always ready to try new products
41% are early adopters, trying new brands available in the supermarket – 43% more likely than the general population
42% are early adopters, trying new food products
*Nature & Health, wellbeing, FitnessFirst, Women’s Health, Women’s Health & Fitness, Diabetic Living, Good Health, Healthy Food Guide, Prevention
FACT: Weight Watchers readers reward themselves for their efforts
➻ These are fashionable women who spend above the average on clothing and accessories
➻ They spend, collectively, over $1.9 million on cosmetics and perfume in a month
Source: Roy Morgan, Sep 2012 *Weight Watchers Prospectus
WEIGHT WATCHERS MAGAZINE
READERS ONLINE
Nearly
610
in
Watchers readers have purchased a product via the Internet in the
➻Weight
last three months (17% more likely than the total population)
Love the
life
IN THE LAST THREE MONTHS WEIGHT WATCHERS READERS ARE:
➻
➻
➻
➻
➻
➻
BUTTERUIDE TO
BAKING -FREE
74% more likely to have purchased cosmetics and skincare products online
SPLASH
OUT
SWIMS
SOLUT UIT
FOR YOIONS
U
99% more likely to have purchased women’s clothing online
58% more likely to have purchased health and beauty products online
46% more likely to have purchased home and garden products online
72% more likely to have purchased tickets to shows and events online
43% more likely to have purchased travel, tickets or accommodation online
SOURCE: ROY MORGAN, SEP 2012
you lead
Let them
e
at
YOUR G cake!
You don’t want
perfection, but you
do want to show
you best face to the
world. The good
news is, with a few
simple tricks, you
can make a round
face look slimmer
and more sculpted.
É10 Energy
Boostin
Breakfag
sts
Meet Y
UR
Denim OCheeks
Easy waDeadline
resize yo ys to
ur rear
Skin
Using two tones of foundation, add
contours to your face with shading.
First, take a foundation slightly
darker than your natural skin tone
and apply it to a makeup sponge or
brush, then blend into the fuller areas
of your jaw and temples. Take the
lighter foundation and apply it under
your eyes and to your chin, forehead
and nose. With a translucent loose
powder, go over the foundation and
set in the color, blending with
ith a big,
fluffy brush.
Try Mac Foundation $22,
Bobbi Brown Powder,$44,
owder,$
L’Oreal Blush $12.90.
Eyes
MEMB
PROFILER
S
‘I'm baacnkdy Gow
pre-baby to my
body’
Round faces need angles to slim
ssll
down. Blush and bronzer he
help slim
faces. With a large fluffy brush, apply
the bronzer first in the hollows of
your cheeks when you suck your lips
together. The next step is applying
blush, but you need to be careful
where you brush on color. Apply the
blush color toward the back of the
cheekbones and up to the temples.
Lightly apply a highlighter bronzer or
brush to the tops of your cheekbones,
bridge of your nose, inner eye corners
and brow bones.
Try Mac Blush $11.70, Bloom Loose
Powder,$14, DIY Salon brush set
from Bobbi Brown $33.99.
Eyes are the windows to the soul, so
play them up to shift attention away
from your cheeks. Eyeshadow and
eyeliner are the two best ways to add
details to your peepers. For an
elegant yet shimmery look, find a
shiny shadow that complements your
skin tone, such as a light gold color.
Apply the eyeliner first, starting at the
outer corner of the upper eyelid and
working in along the eyelash line.
Lips
Cover your lid in the eyeshadow with For fuller faces, bring attention to the
an angled shadow brush from inner
lips by plumping them up and adding
corner to outer corner, working up
color. First, line the lips in a slightly
to the brow bone. Finish by adding
darker color than your natural shade,
mascara to elongate and fill your
then apply a lipstick in a color that
eyelashes.
complements your skin tone. As a
Try Max factor mascara $17.50,
finishing touch, add a bit of glimmer
City of Lights Sahara Quartet glitter
with just a dab of lipgloss to your
eyeshadow, $24.
bottom and upper lip. Blend in the
lipstick and lipgloss by pressing your
lips together once.
Try Clarins lip gloss $18.90, Bloom
Your delicate facial skin needs toning, just like your body. Get into a regular
Lip Pot in lava,$26, L’Oreal Creme
routine and you’ll notice your skin becoming firmer and more taut, day by day.
Lipstick in brick $34.
(and you
can be, to
o)
SUPER SU
MMER SP
ECIAL
FESTIV
E FOOD
Best beac
Your pa h picnics Fres
rty seas
on surviv h fruit desserts
al guide
WW daily deslump
CHIN: Press lips together in a thin line and wrinkle the chin. Now lower the jaw,
keeping lips together. Hold this contraction for a second or two and release.
FACIAL DESTRESS: Tilt your head back and look at the ceiling. With lips together,
make exaggerated chewing motions, so you really feel your neck and jaw
working. Now, press your tongue into the roof of your mouth. Holding it there,
lower your chin down towards your neck. Hold for a few seconds and release
FOREHEAD: Raise your eyebrows, hold for one second, and lower. Now, try to
pull back your ears (contracting the occipitalis muscles towards the back of the
head), hold for one second and release. Keep going, alternating between the
eyebrows and the ears.
E
JOIN
WEIGHEED: 2011
DRESS D : 75KG
SIZE: 14
NO
WEIGHS W
DRESS : 56KG
SIZE: 10
THE MAGAZINE OPPORTUNITY
In addition to being a great showcase for your display advertising, the Weight Watchers
magazine is the ideal medium for creating tailored editorial environments that allow brands to
target the readership through creatively customised solutions and innovative promotional deals.
ADVERTISIN
R
G FEATURE
DARK
DELIGHTS
Who needs ice-cream
when these fruity
delights are on the
menu? Enjoy the best
of the sweet summer
season…
Mango and orange jelly
with strawberry salad
This delicious dessert is simple to make, low
in ProPoints values, yet packed with plenty
of flavour. Enjoy as a snack or dessert.
PROPOINTS VALUE PER SERVE SERVINGS 4-6
PREP AND COOK TIME 20 MINUTES DIFFICULTY
EASY FILLING AND HEALTHY INDICATED WITH ▲
1 cup (165g) caster sugar
½ cup (125ml) water
▲ ¾ cup (180ml) fresh orange juice
1½ sheets (7.5g) leaf gelatine
▲ 1 medium (400g) mango, chopped
Strawberry salad
▲ 250g strawberries, hulled, halved
or quartered
1 medium (240g) orange, cut into
segments
1 tablespoon caster sugar
1 tablespoon lemon juice
▲ 2 tablespoons slivered pistachios
2 tablespoons small round mint
leaves
Mango and
orange jelly with
strawberry salad
1 Gitis debit et a quam doloribusam
siminveliqui ratempeles doluptat qui
que susciamusa conecestion provid
2 quidem ad elendiam eturisc
ienimodia eatis nobis ex ernam,
omnisiniet ut ant plabori orehenim
enis as ex elest, offic te ma doluptatis
simusto tatatem cRem volupta turit,
sitibus daest, omnihilit vollatiatia
con consequi dolut quam consed
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nectatem ipsandi cipsam estiatu
rersperum simet venis audis minctiost.
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quia demporehent ma qui voluptia
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4 quiam ape nonet ullam resequiam,
simi, susam eum ius pel int hil inverit
Mango and
orange jelly with
strawberry salad
Mango and orange jelly
with strawberry salad
This delicious dessert is simple to make, low
in ProPoints values, yet packed with plenty
of flavour. Enjoy as a snack or dessert.
PROPOINTS VALUE PER SERVE SERVINGS 4-6
PREP AND COOK TIME 20 MINUTES DIFFICULTY
EASY FILLING AND HEALTHY INDICATED WITH ▲
1 cup (165g) caster sugar
½ cup (125ml) water
▲ ¾ cup (180ml) fresh orange juice
1½ sheets (7.5g) leaf gelatine
▲ 1 medium (400g) mango, chopped
Strawberry salad
▲ 250g strawberries, hulled, halved
or quartered
1 medium (240g) orange, cut into
segments
1 tablespoon caster sugar
1 tablespoon lemon juice
SECTION SPONSORSHIP: Each issue the opportunity exists to be a key sponsor of a hero
➻
food or fitness feature, themes for which will be confirmed three months in advance of publishing dates.
Components of the sponsorship package comprise lead in and lead out FPCs, alternate 2.5cm strips, plus a
product break-out box.
▲ 2 tablespoons slivered pistachios
2 tablespoons small round mint
leaves
1 Gitis debit et a quam doloribusam
siminveliqui ratempeles doluptat qui
que susciamusa conecestion provid
2 quidem ad elendiam eturisc
ienimodia eatis nobis ex ernam,
omnisiniet ut ant plabori orehenim
enis as ex elest, offic te ma doluptatis
simusto tatatem cRem volupta turit,
COFFEE SUBHEAD NESPRESSO Processed foods
often contain additives that are best avoided. Homemade jelly is
one way to avoid artificial colours and flavours and to keep control
of how much sugar you’re consuming. Homemade jelly is one
way to avoid artificial colours and flavours and to keep control of
how much sugar you’re consuming. way to avoid artificial colours
and flavours and to keep control of how much sugar you’re
consuming.v way to avoid artificial colours and flavours and to
keep control of how much sugar you’re consuming.v
MINI SNAP BOXES: Make your brand message stand out from the crowd with a mini snap box
➻
located within the most relevant section of the magazine, delivering key messages on the health or nutritional
benefits of your product. Maximum two boxes per issue (approximately 8cm x 8cm).
MENU MAKEOVERS
Mango and orange jelly with
strawberry salad
This delicious dessert is simple to make, low
in ProPoints values, yet packed with plenty of
flavour. Enjoy as a snack or dessert.
PROPOINTS VALUE PER SERVE SERVINGS 4-6
PREP AND COOK TIME 20 MINUTES DIFFICULTY
EASY FILLING AND HEALTHY INDICATED WITH ▲
Secrets for
SUMMER
desserts
Who needs ice-cream
when these fruity delights
are on the menu? Enjoy
the best of the sweet
summer season…
Mango and
orange jelly with
strawberry salad
your smartphone or tablet, use our new
viewa app. Download the free viewa app,
then select Weight Watchers magazine
channel. See page 18 for details.
With no fat and low in sugar*, there really is lite
⅔ cup (165g) caster sugar
½ cup (125ml) water
▲ ¾ cup (180ml) fresh orange juice
1½ sheets (7.5g) leaf gelatine
▲ 1 medium (400g) mango, chopped
STRAWBERRY SALAD
▲ 250g strawberries, hulled, halved
or quartered
1 medium (240g) orange, cut into
segments
1 tablespoon caster sugar
1 tablespoon lemon juice
▲ 2 tablespoons slivered pistachios
2 tablespoons small round mint leaves
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siminveliqui ratempeles doluptat qui
que susciamusa conecestion provid
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plabori orehenim enis as ex elest, offic
te ma doluptatis simusto tatatem cRem
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et prae quaerer ibustem ipsapername
nectatem ipsandi cipsam estiatu
rersperum simet venis audis minctiost.
3 quiam ape nonet ullam resequiam,
simi, susam eum ius pel int hil inverit
quia demporehent ma qui voluptia
porendit aut est, nis et utem
4 quiam ape nonet ullam resequiam,
simi, susam eum ius pel int hil inverit
quia demporehent ma qui voluptia
porendit aut est, nis et utem Runt
MAKING YOUR OWN JELLY:
Processed foods often contain additives
that are best avoided. Homemade jelly
is one way to avoid artificial colours
and flavours and to keep control of how
much sugar you’re consuming.
Berry compote
with frozen
yogurt
Berry compote with
frozen yogurt
This delicious dessert is simple to make, low in
ProPoints values, yet packed with plenty of flavour.
Enjoy as a snack or dessert.
PROPOINTS VALUE PER SERVE SERVINGS 4-6
PREP AND COOK TIME 20 MINUTES DIFFICULTY
EASY FILLING AND HEALTHY INDICATED WITH ▲
⅔ cup (165g) caster sugar
½ cup (125ml) water
▲ ¾ cup (180ml) fresh orange juice
1½ sheets (7.5g) leaf gelatine
at the end of every tub.
➻
DPS ADVERTORIAL: Typically located at the end of the recipe section, this spread will
comprise an educationally-led FPC editorial page focusing on the features and benefits of a given food group
(themes to be confirmed) with a facing RHP carrying your brand’s category-relevant advertorial.
▲ 1 medium (400g) mango, chopped
1 medium (240g) orange, cut into
segments
1 tablespoon caster sugar
1 tablespoon lemon juice
▲ 2 tablespoons slivered pistachios
2 tablespoons small round mint leaves
1 Gitis debit et a quam doloribusam
siminveliqui ratempeles doluptat qui que
susciamusa conecestion provid
2 quidem ad elendiam eturisc ienimodia
eatis nobis ex ernam, omnisiniet ut ant
plabori orehenim enis as ex elest, offic
*Contains less than 0.15g fat, total and 5g sugar per 100g. SOLEIL and
SOLEIL DIET are trademarks of the Fonterra group of companies. Used
under licence less than 0.15g fat, total and 5g sugar per 100g. SOLEIL
and SOLEIL DIET are trademarks of the Fonterra group of companies.
Used under licence less than 0.15g fat, total and 5g sugar per 100g.
SOLEIL and SOLEIL DIET are trademarks of the Fonterra group of
companies. Used under licence less than 0.15g fat, total and 5g sugar
➻
HEALTH BOOKLET SERIES: Sub-category specific booklets to be placed in the run of
book with different strategically tailored editorial themes each issue, ranging from foot care to eye health to
women’s health. Valued as genuinely educational pieces, these booklets will be written with Weight Watchers’
editorial integrity front-of-mind, but may be sponsored in the form of featured logos, 2.5cm strips or
signature advertorials.
VIEWA: Incorporate live links to your website, Facebook or twitter; embed videos; create
➻
motivational messages for members; feature recipe cards and associated shopping lists; and even pocket
‘healthy travel’ guides.
Over 25,000 foods and close to
1,000 new recipes delivered in
a variety of formats.
THE IN-MEETING OPPORTUNITY
Weekly
The average Weight Watchers member is committed and engaged, attending weekly meetings that
provide a unique opportunity to reach her at a key point in her decision-making process.
27TH JAN
UARY 201
3 — WE
EK 5
TRIM YO
WAIST UR
LIN
SAVE MO E AND
The cost NEY
of unhe
eating realthy
vealed
Both recipes and meal plans are in huge demand. Weight Watchers’ food database is updated every
year, with over 25,000 foods and close to 1,000 new recipes that are delivered in a variety of formats
Sweet
TREAT
WEIGHT WATCHERS WEEKLY The Weight Watchers Weekly mini magazines are a powerful
➻
motivational tool and member touch point. Comprising 50 issues every year featuring inspirational ideas, recipes and expert
Reward
yo
mouth-w urself with a
atering
pavlova
Real lif
e
fitness tips, this is directly targeted media at its best that delivers high frequency reach at a high level of engagement that will
keep featured brands firmly front-of-mind. Every issue is individually themed, offering advertiser exclusivity each week.
FLEX
IT!
How to
brea handle
Routine ks in your
and
on the scscore
ales
slimmer
“I made
the time
to fit exerc
ise into
my day”
PROPOINTS GUIDES The annual SHOP Guide is an essential tool for members that is referenced daily and
➻
includes more than 17,000 supermarket foods and their ProPoints values, allowing members to easily track and plan their
daily allowance – and ensuring partner brands a high level of ongoing consumer engagement.
SHOP
➻
The EAT OUT Guide is an equally indispensible annually updated tool for those who enjoy dining out or take-out
SHOP
THE LAT
EST GU
IDE
TO ALL
SUP ERM
ARK
ET FOO
DS
foods, featuring a comprehensive list of ProPoints values for popular takeaway outlets and restaurants.
The seasonal cookbook range features healthy, contemporary recipes made from readily available ingredients, which are low
in ProPoints values and good for the whole family. Availability is limited as only a small number of advertising pages are
allocated in each edition, ensuring premium placement for partner brands.
EAT OUT
COOKBOOKS Easy, quick everyday meals are key to the Weight Watchers member and constantly called for,
➻
which makes these cookbooks a prime placement for advertisers keen to get into the heart of the cook’s kitchen.
EAT OUT
MEALS
AND TAKE AWAY
TO RESTA URANT
THE LATES T GUIDE
THE ONLINE OPPORTUNITY
In 2006 Weight Watchers launched its online program, offering a unique blend of digital and
mobile tools. Members participate entirely online with the support of a vibrant virtual
community. Since its implementation, Weight Watchers online has been a huge success and is
fundamental in supporting members on their journey.
➻
Receiving on average HALF A MILLION unique visitors monthly via the website
(which achieves 12 MILLION monthly page impressions), this reach is extended by over
57,000 facebook fans, 2,200 twitter followers and 350,000 mobile app downloads.
Love the
life
you lead
Let them
e
at
YOUR G cake!
BUTTERUIDE TO
BAKING -FREE
SPLASH
OUT
➻
Weight Watchers also develops and distributes HUNDREDS of digital content
pieces per month in multiple formats, including distribution to our registered eZine list
consisting of 400,000+ recipients per week (average open rate 38%).
➻
This online community presents a UNIQUE OPPORTUNITY FOR
ADVERTISERS to interact with an actively engaged and content hungry audience
through a range of media campaigns, including display advertising run of site to more
integrated content partnerships and competitions, which can be tailored by request.
SWIMS
SOLUT UIT
FOR YOIONS
U
É10 Energy
Boostin
Breakfag
sts
Meet Y
Denim OUR
Easy waDeadline
resize yo ys to
ur rear
MEMB
PROFILER
S
‘I'm baacnkdy Gow
pre-baby to my
body’
(and you
can be, to
o)
SUPER SU
MMER SP
ECIAL
FESTIV
E FOOD
Best beac
Your pa h picnics Fres
rty seas
on surviv h fruit desserts
al guide
E
JOIN
WEIGHEED: 2011
DRESS D : 75KG
SIZE: 14
NO
WEIGHS W
DRESS : 56KG
SIZE: 10
THE EVENT OPPORTUNITY
WEIGHT WATCHERS’ ANNUAL
HEALTHY LIFE AWARDS
are hosted in September each year to recognise the achievements of
Weight Watchers members in key areas such as lifestyle change,
health improvement and weight loss –
AND YOUR BRAND COULD ALSO BE A WINNER
R
The Awards also recognise workplaces, communities and families that have taken positive stepss
➻
towards leading a HEALTHIER, HAPPIER LIFE. A key highlight is the announcement of
the Australian and New Zealand Slimmers of the Year.
Supported by major annual PR activity and marketing campaigns that generate
➻
UNPARALLELED CONSUMER AND MEDIA EXPOSURE (including a special
Healthy Life Awards edition of the Weight Watchers magazine), this is an initiative that touches
more than 20 million people through a variety of channels and is highly valued by its audience.
OPPORTUNITIES EXIST FOR BRANDS to partner or sponsor the event,
➻
the benefits of which range from editorial coverage in the magazine to logo inclusions on
all event marketing collateral, cross-magazine promotions, prize pool involvement, eDM
advertising and social media mentions.
RATES 2013
MAGAZINE RATES
CASUAL
LEVEL 1
3 INSERTIONS
2.5% DISCOUNT
LEVEL 2
5 INSERTIONS
5% DISCOUNT
LEVEL 3
9 INSERTIONS
7.5% DISCOUNT
LEVEL 4
15 INSERTIONS
10% DISCOUNT
LEVEL 5
23 INSERTIONS
12.5% DISCOUNT
LEVEL 6
33 INSERTIONS
15% DISCOUNT
LEVEL 7
45 INSERTIONS
17.5% DISCOUNT
LEVEL 8
59 INSERTIONS
20% DISCOUNT
FULL PAGE
$9,555
$9,316
$9,077
$8,838
$8,600
$8,361
$8,122
$7,883
$7,644
DPS
$19,110
$18,632
$18,155
$17,677
$17,199
$16,721
$16,243
$15,766
$15,288
HALF PAGE
$6,206
$6,051
$5,896
$5,741
$5,585
$5,430
$5,275
$5,120
$4,965
THIRD PAGE
$4,778
$4,659
$4,539
$4,420
$4,300
$4,181
$4,061
$3,942
$3,822
IFCS
$24,843
$24,222
$23,601
$22,980
$22,359
$21,738
$21,117
$20,495
$19,874
IFC
$12,421
$12,110
$11,800
$11,489
$11,179
$10,868
$10,558
$10,247
$9,937
EARLY RHP
$10,988
$10,713
$10,439
$10,164
$9,889
$9,615
$9,340
$9,065
$8,790
IBC
$11,466
$11,179
$10,893
$10,606
$10,319
$10,033
$9,746
$9,459
$9,173
OBC
$12,421
$12,110
$11,800
$11,489
$11,179
$10,868
$10,558
$10,247
$9,937
COOKBOOKS
4 X BOOKS PER YEAR FPC
$8,250
GUIDES
SHOP PROPOINTS GUIDE DPS
SHOP PROPOINTS GUIDE FPC
EAT OUT PROPOINTS GUIDE DPS
EAT OUT PROPOINTS GUIDE FPC
$16,500
$11,000
$10,000
$7,500
SPECIALITY PUBLICATIONS
MINIBOOKS FPC
MINIBOOKS EXCLUSIVE SPONSOR 3 X FPC
$5,000
$15,000
WEIGHT WATCHERS WEEKLY
WEEKLY MEMBER BOOKLETS FPC
$6,600
WEEKLY MEMBER BOOKLETS FPC ADVERTORIAL $7,700
ONLINE Tailored advertising campaigns on the
Weight Watchers website are available on request.
MAGAZINE INSERTS
LOOSE/BOUND PER ’000
MAGAZINE TIP ONS
MECHANICAL
MANUAL
2PP $150
4PP $200
8PP $280
12PP $350
16PP $440
$150 PER ’000
$220 TO $330 PER ’000
(plus media @ 2pp insert rate)
ADVERTORIAL & SPONSORSHIP COSTS AVAILABLE ON REQUEST
10% GST will be charged on invoice
SPECIFICATIONS
MAGAZINE
SIZE
TYPE AREA (MM)
BLEED (MM)
TRIM SIZE (MM)
FULL PAGE
251 X 181
285 X 215
275 X 205
HALF PAGE HORIZONTAL
110 X 181
140 X 215
135 X 205
HALF PAGE VERTICAL
251 X 76
285 X 111
275 X 101
1/3 PAGE HORIZONTAL
76 X 181
215 X 100
205 X 90
1/3 PAGE VERTICAL
251 X 53
285 X 85
275 X 65
INSERTS
LOOSE INSERTS
MINIMUM STOCK WEIGHT (SINGLE LEAF)
MAXIMUM SIZE
MINIMUM SIZE
BOUND INSERTS
MINIMUM STOCK WEIGHT (SINGLE LEAF)
MAXIMUM SIZE
MINIMUM SIZE
DISPLAY AREAS:
MEASUREMENTS ARE DEPTH (MM) X WIDTH (MM)
80GSM
255MM (SPINE) X 185MM
148MM (SPINE) X 105MM
100GSM
275MM (SPINE) X 205MM + TRIMS
120MM (SPINE) X 105MM + TRIMS
DELIVERY ADDRESS FOR INSERTS will be advised on a case by case basis.
ONLINE AND SPECIALITY PUBLICATIONS
Materials specs available upon request
ADVERTISING DELIVERY
Double page spreads are to be supplied as two separate full pages (specifications above). ACP/Bauer Media will only accept
digital files supplied as PDFs and submitted via Quickcut. For more information regarding digital specifications and fees, please
refer to the website www.3dap.com.au. For more information regarding Quickcut, please call 1300 768 988.
COLOUR PROOFS
3DAP Colour proofs (at actual size) must accompany all ads. Colour laser proofs are a rough guide only and are not to be relied
upon for colour accuracy. Deliver to ACP/Bauer Media, Production Services, Civic Tower, L18 66 Goulburn Street, Sydney 2000
DEADLINES 2013
ISSUE
ADVERTORIAL BOOKING
DEADLINE
BRAND AD BOOKING
DEADLINE
MATERIAL DEADLINE
ONSALE DATE
MAR-13
19/12/2012
7/01/2013
14/01/2013
13/02/2013
APR-13
28/01/2013
6/02/2013
12/02/2013
13/03/2013
MAY-13
15/01/2013
1/03/2013
8/03/2013
10/04/2013
JUN-13
13/03/2013
1/04/2013
8/04/2013
8/05/2013
JUL-13
17/04/2013
8/05/2013
14/05/2013
12/06/2013
AUG-13
15/05/2013
5/06/2013
11/06/2013
10/07/2013
SEP-13
19/06/2013
10/07/2013
16/07/2013
14/08/2013
OCT-13
17/07/2013
7/08/2013
13/08/2013
11/09/2013
NOV-13
14/08/2013
4/09/2013
10/09/2013
9/10/2013
DEC-13
18/09/2013
9/10/2013
15/10/2013
13/11/2013
CONTACT:
MARION SHEEHAN
NIKKI BREW
NATIONAL CORPORATE ADVERTISING MANAGER
EMAIL: [email protected]
PHONE: 02 9928 1310
ADVERTISING ACCOUNT MANAGER
EMAIL: [email protected]
PHONE: 02 9928 1375
The Weight Watchers
brand is top of mind for
75% of women.
ADVERTISING TERMS AND CONDITIONS All material is subject to final approval by Weight Watchers, a pdf of any new creative is required to be sent for approval prior to the despatching of any material. Special care should be taken if any reference or statement is made towards weight loss or health and nutritional claims. Due to trademark restrictions
no use or reference is to be made to “ProPoints” on any creative material except by registered Weight Watchers licensees and endorsees. Weight loss related products should seek initial approval to ensure that they are in accordance with the Weight Watchers philosophy. INDEMNITY AND WARRANTY The advertiser agrees to indemnify and keep
indemnified Weight Watchers in respect of all liabilities, losses, damages, costs of expenses whatsoever brought by any third party arising out of or in connection with any material published by Weight Watchers on behalf of the advertiser. The advertiser warrants that all advertising material and information contained in advertisements is such that its
publication will not infringe the provision of any law or statute and will not give rise to any claim or right of action whatsoever against Weight Watchers whether at common law or under statute.