Antalya International University
College of Business
BUSI 301 Public Speaking and Business Presentations
Instructor: Omar Arnauti
Coordinator: Prof.Dr.Işılay Talay Değirmenci
Room: A2-18
E mail: [email protected]
Course Description:
This course introduces the theories and principles of effectively speaking to an audience. Public
speaking (sometimes termed oratory or oration) is the process or act of performing a presentation (a
speech) focused around an individual directly speaking to a live audience in a structured, deliberate
manner in order to inform, influence, or entertain them. Public speaking is commonly understood as
the formal, face-to-face talking of a single person to a group of listeners. It is closely allied to
"presenting", although the latter is more often associated with commercial activity. Most of the time,
public speaking is to persuade or inform the audience.
Weekly Flow:
Week 1
Ch 1. Introduction to Public Speaking
Lesson 1 - What Is Public Speaking and Why Do I Need to Do It?
Lesson 2 - Public Speaking as a Communication Process
Lesson 3 - The Historical Tradition of Public Speaking
Lesson 4 - Being an Ethical Speaker: Guidelines & Issues
Lesson 5 - How Public Speaking Differs from Casual Conversation
Lesson 6 - Managing Anxiety About Public Speaking: Strategies & Tips
Lesson 7 - Types of Speeches: Informative, Persuasive, and Special Occasion
Ch 2. Analyzing Your Audience
Lesson 1 - Be an Audience-Centered Speaker: Focusing on Listeners' Needs
Lesson 2 - Informal and Formal Methods of Audience Analysis
Lesson 3 - Gathering Information for Audience Analysis: Research & Observation
Lesson 4 - Adapting to Your Audience During and After Your Speech
Week 2
Video: A Speech by President Obama
Ch 3. Listening and Feedback
Lesson 1 - Hearing vs. Listening: Importance of Listening Skills for Speakers
Lesson 3 - The Four Stages of the Listening Process
Lesson 4 - Types of Listening: Pseudo-, Appreciative, Empathic, Comprehensive & Critical
Lesson 5 - Becoming a Better Listener: Tips & Strategies
Lesson 6 - Improving your Note-taking Skills: Strategies for Mapping a Speech
Ch 4. Selecting the Topic, Purpose, and Thesis of Your Speech
Lesson 1 - Understanding Reasons for a Public Speaking Event
Lesson 2 - General Purpose vs. Specific Purpose of a Speech
Lesson 3 - Choosing an Appropriate Speech Topic: Steps & Characteristics
Lesson 4 - Public Speaking with Time Limits: How to Prepare
Lesson 5 - Turning Your Topic into Main Points for Your Speech: Tips & Ideas
Week 3
Video: A Speech by Winston Churchill
Ch 5. Researching the Speech
Lesson 2 - Primary vs. Secondary Research: Difference & Importance
Lesson 3 - Types of Supporting Materials for a Speech
Lesson 4 - Using Search Engines for Online Research
Ch 6. Organizing The Speech
Lesson 1 - Speech Organization: Importance to Speaker & Audience
Lesson 2 - Developing & Selecting the Main Ideas of a Speech
Lesson 3 - Supporting Ideas of a Speech: Development, Selection and Characteristics
Week 4
Video: A Product presentation by Steve Jobs
Ch 7. Outlining The Speech
Lesson 1 - Preparation & Speaking Outlines: Differences & Importance
Lesson 2 - Outlining a Speech: Standard Form & Organization Pattern
Lesson 3 - The Importance of Introductions & Conclusions for Speeches
Lesson 4 - Speech Introductions: Role & Components
Lesson 5 - Grabbing the Audience's Attention: Methods & Tips
Lesson 6 - Developing the Body of a Speech: Outline & Principles
Lesson 7 - Speech Conclusions: Role & Components
Lesson 8 - Effective Transitions in a Speech: Creation & Importance
Ch 8. Language and Style
Lesson 1 - The Style of a Speech: Speaker, Audience & Purpose
Lesson 2 - How Diction Influences the Style of a Speech
Lesson 3 - Major Differences Between Oral and Written Language Styles
Lesson 4 - Inclusive Language in Public Speaking: Respecting Diversity
Lesson 5 - Grammar & Pronunciation in Public Speaking
Lesson 6 - Using Vivid Language in Public Speaking
Week 5
Oxford Video Series (Instructor’s Sample Presentation)
Ch 9. Speech Delivery
Lesson 1 - Four Types of Speech Delivery: Impromptu, Extemporaneous, Manuscript & Memorized
Lesson 2 - Using Vocal Qualities to Convey Meaning in Public Speaking
Lesson 3 - Considering Pronunciation, Articulation, and Dialect in Public Speaking
Lesson 4 - The Role of Nonverbal Communication During Speech Delivery
Lesson 5 - Q&A Preparation: Answering the Audience's Questions After a Speech
Ch 10. Selecting and Incorporating Visual Supports
Lesson 1 - Visual Aids in Public Speaking: Importance, Purpose, and Audience Considerations
Lesson 2 - Types of Visual Aids Used in Public Speaking
Lesson 3 - Preparing Visual Aids for a Speech: Guidelines & Tips
Lesson 4 - Using Visual Aids During Your Speech: Guidelines & Tips
Week 6
Student Presentations 15 minutes Informative
Week 7
Ch 11. Types of Speeches
Lesson 1 - Informative Speaking: Purpose and Types
Lesson 2 - Helping Your Audience Learn During Informative Speeches: Strategies & Tips
Lesson 3 - Persuasive Speaking: Purpose and Types
Lesson 4 - Understanding the Role of Special Occasion Speeches
Lesson 5 - Special-Occasion Speaking: Strategies for Before & During Your Speech
Ch 12. Reasoning and Rhetorical Proof
Lesson 1 - The Art of Persuasion in Public Speaking
Lesson 2 - Ethos, Pathos, and Logos: Importance in Public Speaking
Lesson 3 - Building Credibility to Persuade Your Audience in Public Speaking
Lesson 4 - Components of the Toulmin Model for Public Speaking: Claim, Data & Warrant
Lesson 5 - Examples of the Toulmin Model in Public Speaking
Lesson 6 - The Differences Between Inductive and Deductive Reasoning
Lesson 7 - Causal and Analogical Reasoning: Impact on Public Speaking
Lesson 8 - Understanding Fallacy: Impact on Reasoning
Lesson 9 - Understanding Fallacy: Common Fallacies
Lesson 10 - Communication Theory, Faulty Assumptions, and Decision Making in Public Speaking
Lesson 11 - Selective Exposure Theory & Public Speaking
Lesson 12 - Understanding the Serial Position Effect in Public Speaking
Week 8
Ch 13. Speech Evaluation
Lesson 1 - Evaluating Yourself as a Speaker: Goals & Methods
Lesson 2 - Critical Listening & Thinking: Evaluating Others' Speeches
Lesson 3 - Speech Rehearsal: Importance and Process
Ch 14. Preparing For an Impromptu Speech
Lesson 1 - Preparing an Impromptu Speech: Topic Choice, Outline Preparation & Practice
Lesson 2 - Developing an Impromptu Persuasive Speech
Lesson 3 - Developing an Impromptu Informative Speech
Week 9
Student Presentations Selling a product / a service / an Investment Idea (Persuasive Business
Presentations) 20 minutes
Week 10
Student Presentations Selling a product / a service / an Investment Idea (Persuasive Business
Presentations)
Week 11
Student Presentations Selling a product / a service / an Investment Idea (Persuasive Business
Presentations)
Week 12
Student Presentations Selling a product / a service / an Investment Idea (Persuasive Business
Presentations)
Week 13
Group Presentations Business Meeting
(30 minutes)
Week 14
Group Presentations Business Meeting
Assessment and Grading
Individual Presentations x2
Group Presentation x1
Participation / critique
Quizzes x3
50%
25%
10%
15%
Rules & Regulations
- This course meets twice a week 80 minutes per session 160 minutes per week
- Your attendance limit is 6 sessions and you will receive an FX grade on the 7th missed
session
- You are highly advised not to miss your lessons as the material is interconnected
- You are highly advised to actively and constructively participate in all the sessions
- You are expected to come to your lessons on time
- Late comers may be taken to the lesson however marked absent
- Planning and using your time efficiently and rehearsing to prepare for your Individual and
group presentations is a crucial factor for your success in this course
Grading
You will receive your letter grade according to the grading policy / catalogue of the AIU/
College of Business
Course Objectives: The purpose of this course is;
1.
2.
3.
4.
5.
6.
To give the students a good understanding of basic speech preparation, speech writing
and delivery
To give the students practice at delivering speeches and making professional
presentations.
To enhance the students’ self-confidence and self-efficacy at speaking to groups of
people
To learn to give and receive constructive criticism
To improve the students’ verbal communication skills and
To improve the students’ listening skills
Learning Outcomes: Upon successful completion of the course, students will be able to:
1.
2.
3.
4.
5.
6.
7.
Apply the fundamentals of audience analysis and adaptation;
Better cope with communication apprehension;
Structure an organized message to fulfill the speech's general purpose;
Construct a speech outline developed to at least the second level of subordination;
Develop speeches supported by sound reasoning and solid evidence;
Demonstrate effective extemporaneous delivery that is adapted to the speaker,
audience, purpose and occasion; and
Use language in speeches that is fitting for the audience, speech, purpose and
occasion.
Required Course Material(s) /Reading(s)/Text Book(s): Course Pack Available at AIU
Copy Centre/ Main Campus
Recommended Course Material(s)/Reading(s)/Other:
•
•
Donovan, Jeremey (2012) How to Deliver a TED Talk: Secrets of the world’s
most inspiring public speakers, CreateSpace Independent Publishing Platform
ISBN-13: 978-1468179996
Berkun, Scott (2009) Confessions of a Public Speaker, O’Reilly Media
•
The Art of Public Speaking
Good luck 