Sheffield:
The
Outdoor
City
Tour de France Celebration Markers
Public Consultation Information Pack
S
THE
 BACKGROUND
SUMMIT
The Tour de France is the largest annual sporting event in
the world, attracting a global audience in over 180 countries.
Sheffield represented 22 miles of competitive cycling with one
of the most challenging stages of the whole 2014 Tour, including
the four coveted King of the Mountain climbs.
2100 m
1800 m
Over 380,000 people lined the roads to watch to race, with over
18.6 million watching on television; 38% of the spectators were
from Sheffield, 18% from Yorkshire and 44% from the rest of
the UK and abroad. Sheffield saw some of the highest spectator
numbers for the Grand Départ. The post-event survey showed
that 75% of the Sheffield spectators would recommend the
area to family and friends and that 60% of the visitors said they
would return to the city for a short break or holiday.
This represents a unique opportunity to harness the enthusiasm,
profile and continuing legacy of the Tour de France in Sheffield
to attract visitors to the city and raise local participation in
cycling. Our proposal is to put in place a scheme of ‘celebration
markers’ to animate the Tour de France route focusing on the
King of the Mountain climbs. This will generate excitement and
profile for the city and that, more importantly, cements a long
term legacy of increasing cycling participation and attracting
cyclist and visitors to the city. The scheme will make permanent
some of the best and most iconic street art from the event as
well as marking both the start and finish lines.
Recognising the importance of outdoor recreation is a growing
priority for the City and this project will help to establish
Sheffield as ‘The Outdoor City’; capitalising on the unique offer
of both city life and outdoor recreation, active adventure and
rural landscapes.
WHERES
WIGGO?
1500 m
GET
THEM
KNEES
UP
1200 m
900 m
600 m
EY UP
TDF
300 m
WELCOME
TO
SHEFFIELD
1
CATEGORY 3 CLIMB
2500 M
HEIGHT GAIN: 158M
AV GRADIENT: 6.6%
Côte de Midhopestones
THE
 PROJECT
SUMMIT
The first stage of the project is to install a stone milestone
marker signalling the start of the route into Sheffield, at the
beginning of the Midhopestones climb, and a larger stone
marker at the end of the route in Attercliffe, close to Broughton
Lane roundabout. Broughton Lane roundabout will also be
planted with yellow wildflowers to mark the significance of the
area, which is where Vincenzo Nibali (the overall winner of the
Tour in 2014) won his first stage of the Tour.
ALLEZ
ALLEZ
ALLEZ
800 m
These start and end markers will be installed in time for the Tour
de France anniversary weekend in Sheffield, on the 4th and 5th
July.
Street art in advance of the Tour de France was a pivotal part
of the event, and those watching the Tour in Sheffield did not
disappoint with our own unique brand of humour, capturing
Sheffield’s spirit and love of our rural areas and gruelling hill
climbs.
Our proposal is to animate the Tour de France route by
formalising some of the more notable street art made by people
during the event last year. Phrases such as ‘Shut Up Legs’,
‘Ey’Up TdF’ and ‘It’s only pain’ were painted on the road during
the event and often featured in much of the media coverage.
Using a uniform design there is an opportunity to animate the
route by painting 3 to 4 of the most famous slogans as street
art on to the road for each of the four King of the Mountain
Climbs in Sheffield (Midhopestones, Bradfield, Oughtibridge
and Jenkin), along with waymarkers (distance markers) every
quarter of each climb. At their closest, the street art will be at
approximately 100m intervals (on Jenkin Hill). For the other
climbs, the intervals are longer.
Each slogan will be about the same size as an A2 sheet of
paper. The draft designs for each of the climbs are illustrated
throughout this document. These are not to scale but are
designed to show you the slogans we would like to use.
Maps showing the location of the street art are available to
download as separate documents on the Council’s Citizen Space
Consultation Portal.
Road safety was built into the scheme’s design from the
600 m
SHEFFIELD
♥
LE TOUR
400 m
VIVE
LE
TOUR
200 m
2
CATEGORY 4 CLIMB
940 M
HEIGHT GAIN: 93M
AV GRADIENT: 9.9%
Côte de Bradfield
beginning. Motorists, cyclists and local residents have been
considered in the placement and the design of the scheme. For
example the artwork will only be in safe locations and aggregate
paint will be used to minimise the risk of skidding.
Accompanying the start and end markers and street art, there
will be a guide that people can pick-up or download for both
local cyclists and visitors to the city. This guide will be available
on the new ‘Sheffield: The Outdoor City’ website currently being
developed to promote Sheffield’s outdoor recreation offer.
Partners
This project has been made possible through a range of funding
sources including sponsorship from Amey and Eleven Design
and Sheffield City Council through the Local Transport Fund.
• The installation of the start and finish markers and street art
has been funded through a headline sponsorship package
with Amey.
• Sheffield City Council through the Local Transport Fund
funded the start and finish markers.
• Eleven Design are providing the design work for the street
art.
• SIV have agreed to general maintenance of the finish marker
at Attercliffe.
Consultation
We would like to give residents the opportunity to see and
comment on the proposed street art scheme. We will be
running a public consultation period from the 4th July to the 26th
July 2015 where you can give your views. We are particularly
interested to consult on the location of the proposed street art.
SUMMIT
SHUT
UP
LEGS
1500 m
IT’S
ONLY
PAIN
1000 m
Questions:
1. Do you support the proposed scheme?
2. Are you affected by the locations of the celebration markers,
if so please outline any comments about the proposed
location?
3. Do you have any other comments?
OU’TOUR’BRIDGE
500 m
You can send your responses to these questions in several
ways:
• Online at the Council’s Consultation Portal Citizen Space
• By email to [email protected] with the
Subject Line TDF Street Art
• By post to TDF Street Art
Creative Sheffield
3
CATEGORY 3 CLIMB
2000 M
HEIGHT GAIN: 159M
AV GRADIENT: 8%
Côte d’Outibridge
Second Floor, 11 Broad Street West
Sheffield S1 2BQ
• There will be a Consultation display in the Town Hall
reception (from 12 noon on the 6th July until 12 noon on 24th
July) where you can leave your response
SUMMIT
Timescales
This consultation will inform the final designs and location for
the scheme. The timescales we are working to are as follows:
• 4th July – start and end markers in place and launch of the
Street Art Public Consultation
• 4th July to the 26th July – Street Art Public Consultation
• August to September – delivery and launch of street art
LAST
CHANCE
KID
600 m
ALLEZ
ALLEZ
ALLEZ
400 m
BY
ECK
LAD
IT’S
STEEP
200 m
ALLEZ
WINCOBANK
4
CATEGORY 4 CLIMB
940 M
HEIGHT GAIN: 93M
AV GRADIENT: 9.9%
Côte de Jenkin Road
TDF Street Art
Creative Sheffield
Second Floor, 11 Broad Street West
Sheffield S1 2BQ
[email protected]