Magazine for nordic architecture and design
2016
FORM MAGAZINE – A UNIQUE MAGAZINE
Form Magazine has a unique position in the world of Nordic
architecture and design. As likely the oldest magazine in
its genre, founded in 1905, Form has been loved by readers
for generations. Form’s unique readership – architects and
designers in Scandinavia – grants access to the opinionmakers of this area. Your advertisement acts as a vital part
of informing this influential audience, working in harmony
with the best articles, images and opinions from across the
architecture and design industry here.
Form is published six times per year in a Swedish and an
English edition. As an advertiser, you are featured in both.
WELL-INFORMED, WELL-WRITTEN,
WELL-KNOWN
Form’s high level of ambition includes everything from
text, photography, layout and printing to advertisers.
Our editors Bo Madestrand and Salka Hallström Bornold
are high-profile names in the industry. On Form’s
editorial Board are some of the country’s leading writers,
photographers, designers and architects. The result of their
collaboration has received much acclaim from influential
reviewers, known industry personalities and many readers.
Each issue provides a clear and engaging mix of news,
debates, columns, reviews and in-depth reports. This forms
the basis for our high readership of both editorial material
and advertisements, and is of course one of the reasons to
advertise in Form.
Commercials and content markering
As an advertiser, you are featured in both the Swedish and
the English editions of Form. You are also given advertising
space in our app. Via the app, we sell single copies and
subscriptions worldwide. And via the app, subscribers have
free access to the digital version of Form Magazine.
FormContent, our content marketing team, is a new
service for you in order to reach your specific customer.
Read more about our offers on the following pages!
FORM’S CIRCULATION & DISTRIBUTION
– A GROWING ONLINE AUDIENCE
Form Magazine is subscribed to and paid for, something
that differentiates us significantly from many publications
in the industry that are distributed for free as direct mail.
Form is printed in batches of 8-10,000 copies, though our
readers are over 22,000 as the magazine often circulates at
architecture and design offices. We also have thousands
of new online readers via digital retailers such as Readly,
Ztory and Magazinos.com.
EXTRA DISTRIBUTION
We often print large extra editions for supplementary
distribution. For example you’ll meet us at Stockholm
Furniture Fair, Salone del Mobile, London Design Week,
Designers Saturday in Oslo, and a number of other events
and contexts during the year. We also have agreements with
several design hotels who buy Form to place in their rooms.
Welcome to contact us for more information
and/or a quote.
Commercials, content or both – WORK
YOUR CLIENT FROM MULTIPLE ANGLES
Our expertise is worth its weight in gold. The editorial
management has over 80 years of combined industry
knowledge, with vast experience in creating products in
the premium segment – digital and analogue, editorial and
commercial. We have an exclusive network in the forefront
of the media and design world. We have a range of offers
outside the classic magazine format, including our new
content marketing service FormContent.
our NEW OFFER: FORMCONTENT
Content marketing is a commercial format that is hard to
beat. Are you ready to invest in a new quality channel, or
find a new partner for your current client magazine? We
now offer this service through our new content marketing
team FormContent.
Whether it is a podcast, an extended partnership, a
monograph or a client magazine, you will get the special
support of the FormContent team’s unique competence.
We know the architecture and design world, we know
digital content and premium publications. We can provide
assistance in every step of the process.
Advertorials
Adverts in advertorial format grab the reader’s attention in
a different way. In an advertorial project with us, you are
given tailor-made solutions and creative support from the
Form team, to the extent of your needs. It may be help with
copy, layout, photos – or the whole package. An advertorial
always has a special layout in the magazine, to clarify who
the sender is.
Inserts
A magazine insert can be editorially designed or more like
an advert, depending on preference. It may also have its
entirely own style and function as a “magazine within
the magazine,” which often raises its reading value and
longevity. Take the opportunity to order an extra edition
for your own distribution to clients, retailers and internally.
Here again, we offer tailor-made solutions and support
from our team.
OUR SOCIAL MEDIA CHANNELS
Today, Form is more than a magazine, it has a number
of fast-growing channels and reaches far into the global
architecture and design industry.
Through social media, Form not only gets close to its
target group in Sweden and Scandinavia, but also reaches
a vast international audience. It creates another, more
personal relationship with the target audience. Your
message can be tailored to the client you wish to reach. We
can provide statistics for all of Form’s digital channels.
Join us on Facebook
On Facebook, Form has the largest audience in its genre by
far. In November 2015, the page reached 106,000 followers,
and a single post published only once can reach over
20,000. The majority are young designers and architects
with whom we communicate on a daily basis. They are
all over the world, especially in Sweden and Europe.
With Facebook as a tool and with the help of our detailed
knowledge of our followers, we can reach your client with
great precision. Surveys show that campaigns in the form
of sponsored posts on Facebook have been very effective.
JOIN US IN FormReport
Form’s monthly trend report FormReport is our digital
newsletter with 35,000 subscribers. Readers are mainly
architects, designers and journalists in Sweden and
Scandinavia, as well as internationally. In FormReport, we
offer banner spaces for good visibility and interaction.
Host for FormRadion
Form’s podcast on architecture and design has an
international spectrum. Snøhetta, Bjarke Ingels, Alice
Rawsthorn, Eero Koivisto and David Chipperfield – they
have all spoken on FormRadion. Since its launch in the
spring of 2013, all episodes have topped the iTunes lists.
Here we offer several forms of cooperation. Your
company could host one episode or more, reaching out to
our network of 35,000 subscribers in the industry.
FormRadion can also be hired for special events, such
as tradeshows and conferences on architecture and design.
Awards
Form won the Magazine of the Year 2014 in trade
publications:
Reason: Top class magazine craft. Quality in every
detail. Brings in a social perspective, lifts topics to a
new level, and crowns it all with a royal revelation.
For Form – with the times. The winner is Form.
SAID ABOUT FORM MAGAZINE
“Form is the industry’s most important magazine that
has now been vitalised through its presence in further
media. In no other place is the discussion round design
so comprehensive and yet so beautiful as Form.”
M a tt i K l e n e l l , d e s i g n e r
“With 110 years of experience, the new Form is firmly
grounded with an updated imagery and informed
articles on design and architecture in Scandinavia.”
B j ö r n K u s o ff s k y , C r e a t i v e D i r e ct o r ,
St o ck h o l m D e s i g n L a b
“It looks like a nice paper victory. Bo Madestrand,
editor-in-chief at Form Magazine has begun to put
his mark on the magazine with interesting writers and
photographers who share the bliss between the
adverts on thick paper.”
M a r i a Sc h o tt e n i u s , t h e d a i ly n e w s p a p e r
DN
“Under the chief editorship of Bo Madestrand and
editorial management of Salka Hallström Bornold,
Form Magazine is fresh and vibrant. The new reign is
clearly evident. A discreet and conscious reprimand
and streamlining were done quickly, and the plan
landed nicely and rationally.”
Pä r E l i a e s o n , K r i t i k m aga z i n e
ARTWORK AND INFORMATION
Sales Department
Form
Box 204
SE-101 24 Stockholm
www.formmagazine.com
Jan Östvold
T: +46 (0)70-720 69 90
[email protected]
Kristina Kämpenberg Zdilar
T: +46 (0)70-8 89 81 04
[email protected]
Send Artwork to:
Norra Skåne Offset AB, Väpnaregatan 6, SE-281 50 Hässleholm
Jessica Hansson, T:+46(0)451-745 023
E: [email protected]
or
Björn Bertilsson, T: +46(0)451-745 018
E: [email protected]
Ftp: ftp.offset.nsk.se
Username: FORM
Password: offset
Technical Specifications
Type area: 194 x 255 mm
Page Size/Trim: 215 x 278 mm
(allow 5 mm bleed on all edges for cropping)
Format: Print-ready PDF
Print Process: Offset
Screen Density: 240 lines/inch
Images reproduced at 300 dpi according to ISO-standard
with ISOcoated_v2_300_eci.icc, or Adobe RGB 1998.
Total percentage of tone values in the file must not exceed 300%.
Black and white material may not include any colour elements.
Misc.
Repro and composition invoiced separately.
Payment period: 10 days net
All prices are exclusive of VAT
ADVERTISING IN THE MAGAZINE
PRICING AND FORMAT
PUBLICATION DATES 2016
Spread
Borderless format
430 x 278 mm + 5 mm bleed
Price: SEK 40 000
Issue No 1
Release date
9 February
Booking deadline
8 January
Material deadline
11 January
Issue No 4
Release date
16 August
Booking deadline
24 June
Material deadline
28 June
Issue No 2
Release date
12 April
Booking deadline
8 March
Material deadline
11 March
Issue No 5
Release date
4 October
Booking deadline
30 August
Material deadline
2 September
Issue No 3
Release date
7 June
Booking deadline
3 May
Material deadline
6 May
Issue No 6
Release date
24 November
Booking deadline
21 October
Material deadline
25 October
Full page
Borderless format
215 x 278 mm + 5 mm bleed
Type area
194 x 255 mm
Price: SEK 24 300
Fourth cover (back)
Price SEK 35 000
Third cover
Price SEK 27 500
Half page
Landscape 194 x 125 mm
Borderless format
215 x 136 mm + 5 mm bleed
Portrait 94 x 255 mm
Borderless format
105 x 278 mm + 5 mm bleed
Price SEK 14 600
Quarter page
Format: 94 x 125 mm
Price: SEK 7 900
Products/Marketplace
Format 1/8 page
Price SEK 3 900
including production and translation
Preferred placement +10%.
For inserts,
please request a quote.
ADVERTISING ON THE WEBSITE
Format Price
• Top large format, constant exposure. _______________ 160 x 235 pixels ___ SEK 7 500
• Two middle formats, alternating with a maximum
of two other adverts in the same space. _____________ 160 x 115 pixels ____ SEK 3 000
• Lower large format, alternating with a maximum
of two other adverts in the same space. _____________ 160 x 235 pixels ___ SEK 4 500
Each advert is published on the home page of formmagazine.com
for approximately two months, the same period that a current issue is out.
ADVERTISING IN THE TREND REPORT FORMREPORT
An exclusive banner placement in Form’s monthly news
and trend report to 35 000 subscribers. ____________ 510 x 100 pixels ___ SEK 10 000