REWE Group
Sustainability at the REWE Group
and the impact on the soy market
Dr. Ludger Breloh
Agenda
05. September 2012
1
Short Presentation of the REWE Group
2
Sustainability at the REWE Group
3
PRO PLANET: The process
4
PRO PLANET: Using the example of milk
Sustainability at the REWE Group
2
Agenda
05. September 2012
1
Short Presentation of the REWE Group
2
Sustainability at the REWE Group
3
PRO PLANET: The process
4
PRO PLANET: Using the example of milk
Sustainability at the REWE Group
3
1 Short Presentation of the REWE Group
The REWE Group in Numbers (2010)
Total Turnover
> 53 billion €
national:
68,5 %
international: 31,5 %
Number of Employees
336.000
Number of Outlets
15.000
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The Distribution Channel of the REWE Group (2010)
1 Short Presentation of the REWE Group
05. September 2012
Sustainability at the REWE Group
5
Agenda
05. September 2012
1
Short Presentation of the REWE Group
2
Sustainability at the REWE Group
3
PRO PLANET: The process
4
PRO PLANET: Using the example of milk
Sustainability at the REWE Group
6
2 Sustainability at the REWE Group
The Mission and the six Basic Values of the REWE Group
We act with direct responsibility in
the interest of the community.
We act on behalf of our customers –
we are in the midst of the market.
REWE Group:
Together for
a better life.
We have the courage to venture into new
territory, standstill is a step backwards.
We deal openly with one another, with mutual
trust and respect. We stick to our word.
We seek the best solution, make well-founded
decisions, and act accordingly.
We are aware of our responsibilities
and act in a sustainable manner.
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2 Sustainability at the REWE Group
The four Pillars of Sustainability of the REWE Group
Create Sustainable Quality of Life
Social Commitment
Energy, Climate Protection
and Environment
Employees
Green Products
REWE Group
undertakes Social
Responsibility
Active Contribution
to the Protection of
Resources and
Climate
Satisfied, dedicated
and productive
Employees for
enthused Customers
Active Presentation of
sustainable
Assortments and
Support of sustainable
Consumption
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2 Sustainability at the REWE Group
Sustainability in product line:
three directions of „green products“
conventional products
Organic
products
05. September 2012
Mass market:
PRO PLANET
Mass market:
guidelines,
policies and
standards
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9
Agenda
05. September 2012
1
Short Presentation of the REWE Group
2
Sustainability at the REWE Group
3
PRO PLANET: The process
4
PRO PLANET: Using the example of milk
Sustainability at the REWE Group
10
3 PRO PLANET: The process
PRO PLANET Goals
Promote sustainable consumption in the mass market
by offering products with sustainable added value at a good price
Offer a sustainability navigation system for consumers
By labelling products on the packaging and at the POS
Raise consumer awareness
by giving simple explanations for sustainability issues
Build credibility and trust
By providing transparent information
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3 PRO PLANET: The process
The five stages of the PRO PLANET certification process
1.
Hot Spot Analysis per product group
2.
Proposal catalogue
3.
Feasibility estimate
4.
Implementation of measures
5.
Awarding of the PRO PLANET label
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3 PRO PLANET: The process
The five stages of the PRO PLANET certification process
1.
HotSpot
Spot-Analyse
pro product
Warengruppe
Hot
Analysis per
group
Consulation of project partners
2.
3.
4.
5.
Z.B.
Vorschlagskatalog
Proposal
catalogue
Machbarkeitsabschätzung
Feasibility estimate
Umsetzung der Maßnahmen
Implementation
of measures
Vergabe des
PRO
PLANET-Labels
Awarding
of the
PRO
PLANET label
Beirat
Der PRO PLANET-Beirat
berät bei der Labelvergabe.
Bernward Geier – Colabora –
Vorsitzender
Georg Abel –
Verbraucherinitiative e.V. –
Verbraucherschutz
Dr. Oliver Müller –
Caritas International –
Soziales
Jörg-Andreas Krüger
NABU Naturschutzbund
Deutschland e.V. –
Ökologie
Dr. Klaus Kastenhofer –
Nachhaltigkeitsexperte &
Mediziner – Ökologie
Themenbezogene
Fachexperten
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3 PRO PLANET: The process
Focus on five Bricks of Sustainabilitiy
Climate protection
Cultivation
Resource use
Social standards
Production
Biodiversity
Distribution/Retail
Animal welfare
Consumption/
End of Life
Every Product leaves an ecological a/o an social foot print
along its whole life cycle.
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Agenda
05. September 2012
1
Short Presentation of the REWE Group
2
Sustainability at the REWE Group
3
PRO PLANET: The process
4
PRO PLANET: Using the example of milk
Sustainability at the REWE Group
15
4 PRO PLANET: Using the example of milk
Ecological hot spot card using the example of milk
6
5
4
3
2
1
0
Agricultural /
Farm
Raw Materials
Energy
GHG-Emissions
Water
Production /
Processing /
Packaging
Distribution /
Retail
Use /
Consumption /
End-of-life
• intensive cultivation of
over-sea and GM soy
• negative climatic
effects
• GHG-emissions
• recession of using
grassland and reduction
of biodiversity
• depositions in the
groundwater
Land Use
Waste
Emissions to Air
Emissions to Water
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4 PRO PLANET: Using the example of milk
Social hot spot card using the example of milk
6
5
4
3
2
1
0
• little producer
price
Agricultural /
Farm
Production /
Processing /
Packaging
Distribution /
Retail
Use /
Consumption /
End-of-life
General Working Conditions
Social Security
Training & Education
Workers health & safety
Human rights
• gmo feeding
• pathogens
• inadequate
product information
• animal welfare
problems
Living Wages
Consumer health & safety
Quality & Security
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4 PRO PLANET: Using the example of milk
Implemented Arrangements
Arrangements:
•
•
using gmo-free forage
substitution of over-sea soy by european protein
Results:
•
•
reducing negative ecological effects (e.g. land use change)
natural nitrogen accumulation in european agriculture
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Further project with mentioned topic
•
milk: in the market
•
broiler: in implementation
•
eggs: in implementation
•
cheese: in implementation
•
pork: sectoral strategic plan
•
…
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Thank you for your attention!
Dr. Ludger Breloh
REWE-Zentral AG
Domstraße 20 · 50668 Köln
Telefon: +49 221 149-3550
E-Mail: [email protected]
Internet: www.rewe-group.com
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