7-Eleven® Launches Big Red Slurpee® Beverage in 650+ Texas Stores This Summer
(AUSTIN, TX) - Big Red®, America’s original and best-selling red soda, and 7-Eleven, Inc. announce the
launch of the Big Red Slurpee® drink, one of 7-Eleven® stores’ new summer Slurpee flavors. 7-Eleven
showcases national and regional soda favorites that consumers love by recreating them as Slurpee
flavors.
Sipping on a Big Red soda in the summertime is a familiar treat for anyone who grew up in Texas, Big
Red’s No. 1 market. Big Red soda has strong Texas roots and is a perfect match for 7-Eleven’s iconic
Slurpee drink. Both have extremely loyal followings and consumers can find the sweet and smooth Big
Red Slurpee drinks in more than 650 participating Texas 7-Eleven stores.
“Slurpee and Big Red both epitomize originality and fun, and pairing the two puts an exciting twist on a
classic summer staple,” says Thomas Oh, senior vice president of Marketing at Big Red, Inc. “We’re very
excited 7-Eleven chose Big Red to represent Texas for their regional flavor launch because Big Red and
Slurpee are celebrated for their sweet taste and summertime fun.
Founded in 1937 in Waco, Texas, Big Red has a line of six different and unique flavors. Big Red has
solidified a strong presence throughout the Southern United States and has grown to become a Texas
staple.
“Big Red is a staple on Texas Big Gulp fountain machines, but has only been available in Slurpee form at
select Texas stores,” said Rusty Smith, 7-Eleven director of Proprietary Beverages. “The great flavor and
bright red color have made Big Red a favorite with Slurpee fans, and it’s time to let the rest of the Lone
Star state in on the frozen fun. Offering local favorites really lets our customers know that we are
listening to them and providing the products they want.”
Based in Dallas, 7-Eleven introduced the Slurpee semi-frozen carbonated beverage in 1966 and
estimates that more than 13 million Slurpee drinks are currently sold each month in the U.S. Big Redflavored Slurpee drinks are now available in participating Texas stores. A full list of 7-Eleven stores is
available at www.7-Eleven.com.
ABOUT BIG RED
Big Red Inc. is one of the top 10 beverage companies in North America with a history dating back to
1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red Inc. also markets
beverage brands Big Red Zero®, Big Blue®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt’s®
products. Distributed widely throughout the Dr. Pepper Snapple Group, Independent Bottlers and Pepsi
Beverages Company, consumers across the country enjoy Big Red Inc.’s beverages. For more
information, please visit www.bigred.com.
ABOUT 7-ELEVEN, INC.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in
Irving, Texas, 7-Eleven® operates, franchises and licenses more than 10,700 7-Eleven stores in North
America. Globally, approximately 59,500 7-Eleven stores serve customers in 17 countries. Find out more
online at www.7-Eleven.com.
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