ORIGINALS
ARTHUR HOELD
OVER A DECADE
OF SUCCESS
2.6
1.4
0.9
€ IN BN
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
WHERE WE ARE COMING FROM
> 10%
+8%
+4%
CURRENCYNEUTRAL
2012
2013
2014
2015E
THE
PIONEERING
WE ARE
SPORTSWEAR BRAND
FOR THE STREET
WE WILL BE
THE MOST INFLUENTIAL
AND CONNECTED
SPORTSWEAR BRAND
IN STREET CULTURE
WE EMPOWER
CREATIVE COURAGE
IN AN ENABLING, ENGAGING,
AUTHENTIC & HUMAN MANNER
6 MAJOR CONSUMER MINDSETS –
WE ARE FOCUSING ON THE CREATORS AND AMPLIFIERS
CREATORS
MALE
ATHLETE
FEMALE
ATHLETE
YOUNG
ATHLETE
AMPLIFIER
VALUE
STREETWEAR
HOUND
WHO WE ARE FOCUSING ON
AND HOW
VALIDATING WITH
THE HOUNDS,
EDUCATING
THE TEENS
AND SEDUCING
THE CADETTES
STREETWEAR HOUNDS
SPORTY TEENS
TREND CADETTES
CONCEPT CREATION –
HOW WE ARE GETTING IT
RIGHT FOR THE SWHS
INNOVATIVE
SPORT
AUTHENTIC
DISTRIBUTION –
PRIMARY & SECONDARY FOCUS
DTC
DIRECTIONAL
TOP FASHION
OPEN SOURCE
CREATING
THE NEW
BRAND
DESIRE
ROLE AND OBJECTIVE FOR
ORIGINALS
#1 IN EVERY MARKET
LEAD
AND BE #1 IN EVERY MARKET
BE THE MOST INFLUENTIAL AND CONNECTED
SPORTSWEAR BRAND IN STREET CULTURE
OPEN SOURCE –
THE ‘KEY 3’ FOR ORIGINALS
OPEN SOURCE
MARKETING
OPEN SOURCE
INTERACTION
OPEN SOURCE
CREATION
OPEN SOURCE –
THE ‘KEY 3’ FOR ORIGINALS
OPEN SOURCE
MARKETING
OPEN SOURCE
INTERACTION
OPEN SOURCE
CREATION
OPEN SOURCE – CUSTOMIZATION
A VERY PROMISING RESTART
#MIZXFLUX PHOTO APP HAS
CHANGED THE PERSPECTIVE
HOW WE INTERACT WITH OUR
CONSUMERS. WE HAVE
EMPOWERED CREATIVITY AND
INVITED PEOPLE TO BE PART OF
OUR BRAND.
NEWS
FROM OUR TREMENDOUS TRIO
CITIES –
THE ‘KEY 3’ FOR ORIGINALS
KEY CONCEPTS
ACTIVATION
DISTRIBUTION
FOCUSING ON
KEY CITIES
CREATORS OF CULTURAL
CONNECTIONS
CREATORS OF
DESTINATION RETAIL
ORIGINALS –
TOP 18 CITIES
NEW YORK
LOS ANGELES
MIAMI
COPENHAGEN
MOSCOW
MANCHESTER
LONDON
BERLIN
AMSTERDAM
PARIS
MILAN
ISTANBUL
BARCELONA
BEIJING
SEOUL
TOKYO
SHANGHAI
HONG KONG
6 BRAND KEY CITIES
12 ORIGINALS KEY CITIES
SPEED –
THE ‘KEY 3’ FOR ORIGINALS
FRANCHISES
CREATION
COMMUNICATION
FOCUS –
THE ‘KEY 3’ FOR ORIGINALS
CONSUMERS
DIRECT TO
CONSUMER
FRANCHISES
FRANCHISE STRATEGY TRUE GLOBAL FRANCHISES BUILDING LOYALTY FROM THE FEET UP
?
STAN SMITH
SUPERSTAR
ZX FLUX
TUBULAR
2016
FRANCHISE STRATEGY OUR ICONS
FRANCHISE STRATEGY DEFINING NEW TERRITORY
NEIGHBOURHOOD
THE FLAGSHIP CITIES
MONTREAL
NEW YORK
LOS ANGELES
STOCKHOLM ST. PETERSBURG
MOSCOW
MANCHESTER
COPENHAGEN
LONDON
BERLIN
AMSTERDAM PRAGUE
PARIS
MILAN
MADRID
BARCELONA ROME ISTANBUL
MIAMI
DUBAI
BEIJING
SEOUL
TOKYO
OSAKA
SHANGHAI
HONG KONG
MEXICO CITY
SINGAPORE
SAO PAULO
RIO DE JANEIRO
BUENOS AIRES
6 BRAND KEY CITIES
12 ORIGINALS KEY CITIES
ADDITIONAL CITIES
JOHANNESBURG
MELBOURNE
FEBRUARY
YEEZY
MARCH
SUPERSTAR
MARCH
SUPERCOLOR
APRIL
TUBULAR
+50%
OUTLOOK 2020