2017
MEDIA KIT
A magazine for
Canada’s high school
guidance counsellors.
MADE IN CANADA
What Our Readers Say
“As a full-time high school guidance counsellor, I find the publication covers a wide range of topics which are highly relevant and
practical. There have been a few occasions when articles in the magazine offered insight into a current situation with students, or
heightened my awareness on a topic which later required my attention. The career features are insightful, and can be shared easily
with students. Reading the Canadian School Counsellor is a quick and interesting way to participate in professional development!”
Kim Apperley, Guidance Counsellor
Garden Valley Collegiate, Winkler, MB
“I find the magazine very relevant … that is to say it speaks to many of the challenges we face on a daily basis. It is informative and
thought provoking. I like that it is a Canadian publication that features Canadian heroes / role models.”
Lorraine McKinnon Hodgson, Department Head Student Services
Byrne Creek Secondary School, Burnaby, BC
“Canadian School Counsellor Magazine is a valuable resource in our student services department. Each issue contains articles that focus
on, and relate to, relevant issues for Alberta youth. The Fall 2011 issue cover story Transitioning to High School proved to be beneficial
in our school adjusting and developing our student transition program. In addition, the publication contains advertisements and links to
post-secondary programs and options for students that our counselors promote with students. I look forward to reading each publication.”
Heather Martin, Grade 10 Counsellor
Westwood Community High School, Fort McMurray, AB
“Canadian School Counsellor is one of the best professional magazines I’ve read in a long time. I am most impressed by the
comprehensive selection of articles – there really is something for everyone from grief counselling to the effects of noise pollution.
It has the kind of articles that we always seek regarding how to care for our students and then goes one or two steps further presenting
us with thoughts about taking care of ourselves. Ideas are presented with clarity and humour … who knew a tidy desk is so important!
The magazine is also visually appealing while offering a variety of useful resources for both counsellors and students.”
Laura Leitch, Student Services and COOP Head
Bishop Tonnos Catholic Secondary School, Ancaster, ON
“I have been involved in the Peel Secondary Guidance and Career Education Association executive for the past seven years.
When our executive meet to plan upcoming meetings and professional development we look to the Canadian School Counsellor for
a range of topics and potential speakers to create meaningful PD for our fellow Guidance Counsellors. Your most recent issues on
Transgender Youth was particularly interesting and useful and will certainly form the basis of one of our upcoming meetings in the fall.
Personally, I enjoy gaining professional development from the articles and advertising. I endeavor to remain current in my practice and the
magazine supports this goal. For example, your articles have explored areas of disabilities such as autism, dyslexia, ADHD, and FASD and
the role of the Guidance Counsellor as well as enhanced my knowledge about aboriginal youth. Your article on ‘Online Gaming Addiction!
In Teens’ was an eye-opener. I appreciate the information from the Career Opportunity (eg: Tattoo Artist) and the Counsellor’s Corner
(eg: Facebook for Counsellors). I also have connected to CERIC and gain an additional layer of information from my electronic
subscription to them.
Lastly, I have the benefit of being able to read the magazine in either official languages.”
Suzanne Lacourcière, North Park Secondary School
Brampton, ON
Contact:
Donna Billey, Account Executive
www.marketzone.ca
Tel: 1-888-634-5556 x 103
Email: [email protected]
High school guidance counsellors
are among the most influential figures
in our secondary school system. Both
advocate and advisor, today’s counsellors
not only assist students through a variety of
issues, they help them make informed choices
about their education and career goals that
will ultimately shape the course of their lives.
National distribution: 3,500 print and 6,000 electronic copies
Canadian School Counsellor is the only national magazine created specifically for high school guidance counsellors in Canada. The
magazine is nationally distributed to all 3,500 high schools across the country at key times during the school year: February, May,
September and November.
Bilingual content
Spanning the nation, reaching an audience of both English and French readers, each issue of Canadian School Counsellor publishes
bilingual content which is reflected in its translation of the cover story and secondary editorial features.
Targeted readership
Our readership is 100% qualified. Each issue of both our print and digital magazines are sent directly to the most current listing of school
guidance and career counsellors – our mailing list is internally monitored and regularly maintained to ensure its accuracy.
Newsstand quality design / must-read content
Between the covers of this award winning magazine you’ll find high quality editorial tailored to the reader’s professional needs – advising
students of post secondary requirements and how to gain access to the financial assistance available to make enrollment possible – two
of the most prominent concerns among today’s high school students, we’ve got it covered. From the latest developments in their field, to
one-on-one interviews with renowned experts, along with the most recent updates on today’s trending topics, all content is designed to
engage and inform today’s high school guidance counsellors.
Maximum value exposure
Canadian School Counsellor magazine maximizes your advertising dollars as it is the only publication of its type that specifically targets
high school and career counsellors in Canada. There are several regional school counsellor magazines, and most include distribution
to guidance counsellors at all levels - elementary, junior and senior high schools. Canadian School Counsellor is the only national
magazine that is received exclusively by those professionals who are counselling today’s high school students and providing them
with direction in regards to their career and post-secondary education options.
Environmentally conscious
Canadian School Counsellor magazine is published using state of the art environmentally sound production processes and prints on
certified recycled paper. Each issue of the magazine is replicated in a fully interactive, digital format which is distributed to an audience of
career services professionals across Canada.
Contact:
Donna Billey, Account Executive
Market Zone Productions Ltd.
Email: [email protected]
177 McDermot Avenue, Suite 200
Tel: 1-888-634-5556 x 103
Winnipeg, Manitoba R3B 0S1
Fax: 204-515-1185
www.marketzone.ca
Net Full-Colour Rates Per Issue
1X
2X
3X
4X
Double Page Spread
$4600.00
$4450.00
$4300.00
$4000.00
Outside Back Cover
$3800.00
$3650.00
$3500.00
$3200.00
Inside Front Cover
$3400.00
$3250.00
$3100.00
$2800.00
Opposite Inside Front Cover (page 3)
$3400.00
$3250.00
$3100.00
$2800.00
Opposite Table of Contents
$3400.00
$3250.00
$3100.00
$2800.00
Inside Back Cover
$3150.00
$3000.00
$2850.00
$2550.00
$2900.00
$2825.00
$2525.00
Prime positions allotted on a first-come, first-served basis
Full Page
$2975.00
2/3 Page
$2400.00
$2325.00
$2250.00
$2000.00
1/2 Page Island
$2100.00
$2025.00
$1950.00
$1700.00
1/2 Page
$1700.00
$1625.00
$1550.00
$1400.00
1/3 Page
$1300.00
$1225.00
$1150.00
$1000.00
1/4 Page
$975.00
$925.00
$875.00
$750.00
1/6 Page
$800.00
$750.00
$700.00
$650.00
Special request ad placements allotted on a first-come, first-served basis
Direct mail / outsert opportunities
Showcase your organization by including a unique direct mail or promotional piece within the protective poly bag that Canadian School Counsellor
magazine is mailed in. Distribute multi-page promotional materials or DVD’s that contain in-depth information about your organization and what
it has to offer to Canada’s high school aged youth. This flexible option enables the advertiser to communicate larger amounts of information
and geo-target it to the specific regions of the country that they want to reach!
Production Schedule
Issue
Distribution Date
Materials Deadline
Spring
Summer
Back To School
Winter
February 24, 2017
May 26, 2017
September 8, 2017
December 4, 2017
February 10, 2017
May 12, 2017
August 24, 2017
November 17, 2017
The digital edition of Canadian School Counsellor
As a sustainable alternative to the print copy of Canadian School Counsellor magazine, each issue is available in a digital format. This high end,
fully interactive publication is delivered electronically to over 6,000 guidance and career services professionals across Canada. In today’s society,
this eco-friendly publication is proving to be the preferred format for a growing number of the magazine readers.
Running your display ad in the print edition of the magazine will automatically ensure its placement in the digital edition in which all ads are
hyperlinked, putting your readers a mouse-click away from your target URL.
Digital advertising options/rates
Per issue
Integration of video clips, exclusive
Sponsorship positions, vertical banner, rotating
Sponsorship positions, horizontal banner, rotating
$200 per minute – minimum charge of $600
(320 pixels w X 120 pixels h, FLV format)
$400 per spot (120 pixels w X 600 pixels h)
$400 per spot (468 pixels w X 60 pixels h)
Integration of flash elements
$100 per element
Enhance your organization’s presence in the widely distributed digital format of Canadian School Counsellor magazine
with highly visible banner ads or videos! VIEW ISSUE ARCHIVES HERE: www.marketzone.ca/csc-issue-archive/
Contact:
Donna Billey, Account Executive
Market Zone Productions Ltd.
Email: [email protected]
177 McDermot Avenue, Suite 200
Tel: 1-888-634-5556 x 103
Winnipeg, Manitoba R3B 0S1
Fax: 204-515-1185
www.marketzone.ca
Technical specifications
Magazine specifications
Canadian School Counsellor magazine is printed to superior offset printing standards
on quality certified recycled stock, saddle stitched and trimmed to 8.5” x 11” dimensions.
Artwork requirements
For optimum reproduction all digital colour files should be supplied in CMYK mode at 300 dpi resolution.
Grayscale artwork should be provided at 300 dpi, and line art should be at 600 dpi.
Accepted file formats are high-resolution PDF, EPS, TIFF or JPEG.
All fonts should be embedded in the file.
Full bleed ads should have no less than a .5" or 3p0 interior margin on all sides.
Upload instructions
Upload your press-ready material or your high-resolution images and logos as well as desired text to:
https://dropbox.hightail.com/file-and-document-upload
Design & print services
The publisher offers professional ad design and printing services for magazine and direct mail advertisers.
Magazine Dimensions: Trim size: 8.5” x 11”
Live area: 8” x 10.5”
Size
Size
Height
Height
Double Page Spread Bleed
17.25"
11.25"
1/3 Page Square
4.583”
4.583”
Full Page No Bleed
7"
9.5"
1/3 Page Horizontal
7”
3”
Full Page Bleed
8.75"
11.25"
1/3 Page Vertical
2.21”
9.5”
2/3 Page Horizontal
7"
6.33"
1/4 Page Horizontal
4.556”
3.416”
2/3 Page Vertical
4.639"
9.5"
1/4 Page Vertical
3.416”
4.556”
4.556”
2.21”
2.21”
4.556”
1/2 Page Horizontal
7"
4.556"
1/6 Page Horizontal
1/2 Page Vertical
3.416"
9.5"
1/6 Page Vertical
1/2 Page Vertical Island
4.583"
7"
Full Page
No Bleed
Double Page
Spread Bleed
1/3 Page
Square
1/3 Page
Horizontal
1/3 Page
Vertical
Full Page
Bleed
1/4 Page
Horizontal
2/3 Page
Horizontal
1/4 Page
Vertical
2/3 Page
Vertical
1/6 Page
Horizontal
Contact:
Donna Billey, Account Executive
Market Zone Productions Ltd.
Email: [email protected]
177 McDermot Avenue, Suite 200
Tel: 1-888-634-5556 x 103
Winnipeg, Manitoba R3B 0S1
Fax: 204-515-1185
www.marketzone.ca
1/2 Page
Horizontal
1/2 Page
Vertical
1/6 Page
Vertical
1/8 Page
Horizontal
1/2 Page
Vertical /
Island
1/8 Page
Vertical
Are you looking to share your customized piece with a targeted audience?
Let us “address” your direct-mail piece!
Showcase your organization or product by outserting your brochure, poster, DVD or other unique promotional piece within the protective polybag
that Canadian School Counsellor magazine is mailed in; either nationally, or more specifically to a defined, geographic region that you are targeting.
Distribute multi-page promotional pieces and cost-effectively communicate a greater amount of information to your customers that typically
could be done with a conventional magazine display ad. Also by taking advantage of this service, you will reduce internal mail preparation
time and expenses plus the associated postage costs of a direct mailing. Our distribution lists are current and regularly maintained so that
you are guaranteed delivery to the individuals you wish to reach.
You invest a lot of time and money tailoring your products to meet the needs of your clients ~ Market Zone Productions realizes the
importance of insuring your marketing piece reaches it’s intended recipient.
Ask your account executive for a quote on your customized mailing!
Canadian Distribution by Province:
14
25
31
Yukon
Northwest
Territories
Nunavut
499
228
425
234
Alberta
British
Columbia
346
Manitoba
NL
595
1007
Quebec
Saskatchewan
Ontario
3525
91
12
NB 113
PE
NS
TOTAL
Contact:
Donna Billey, Account Executive
Market Zone Productions Ltd.
Email: [email protected]
177 McDermot Avenue, Suite 200
Tel: 1-888-634-5556 x 103
Winnipeg, Manitoba R3B 0S1
Fax: 204-515-1185
www.marketzone.ca