48 | September 26, 2016 |
homeworld business
Cookware & Bakeware
Housekeeper Crockery
offers U.S.-made cast
iron cookware.
World Kitchen’s Revere Clean
Pan collection is a hard
anodized aluminum cookware
line with non-stick interiors and
interchangeable glass lids.
World Kitchen Refreshes
Revere Cookware Brand
By Emily Cappiello
Senior Editor
ROSEMONT, IL— World Kitchen is
bringing the Revere brand of cookware
back to the kitchen. According to the
company, the refreshed legacy brand
has a new focus: first-time homeowners.
Jason Feldner, Revere brand manager, said that World Kitchen feels it
can offer Millennials a cookware brand
that can allow them to feel more confident in the kitchen because of its reputation in the market.
“We have something unique and
different to offer Millennials. They are
looking for brands that have a story
and a history. They want to make sure
they have the right tools to get things
done. We can offer them that and we
literally have two generations that can
help them make that purchase decision
with confidence,” he said.
World Kitchen will be showcasing
two new lines in the Revere brand,
which will begin to roll out at the end
of this year, but is set for a full launch
in 2017.
The Revere Copper Confidence Core
stainless steel cookware line is designed
to honor the brand’s heritage, utilizing
a copper disc centered within each
Housekeeper
Crockery
Crafts VintageInspired Line
pan’s aluminum encapsulated stainless
steel sub-base. Working together, these
highly conductive materials help heat
quicker than heavier gauge pans and
more evenly, the company said. The
430 stainless steel base makes this set
compatible with all cooktops, including
induction. In addition, the pieces have
laser-engraved quick-measure marks.
Dishwasher safe and oven safe up to
350 degrees Fahrenheit, the Copper
Confidence Core line also has interchangeable glass dome lids and comes
with stay cool handles.
The Revere line is also launching the
Clean Pan hard-anodized aluminum
non-stick cookware collection. The
hard-anodized aluminum surface is
durable, and the interior is coated with
the Clean Pan three-layer titanium
continued on page 50
PORT WASHINGTON, WI— A writer
by trade, Sara Dahmen never expected
to make her way into the housewares
business. However, after doing research
for her book, which took place in the
1880s, she was inspired to jump into
the industry with both feet. Launched
in early 2015, Housekeeper Crockery is
on a quest to bring made in America,
historically-accurate, quality-made
cookware and kitchenware to homes.
“Part of my inspiration was marketing the book. After learning about it, I
thought we should make cookware like
that again, and I decided to look into
doing it myself,” she said.
Now, Dahmen and her husband work
with a network of local artisans and
the collection has grown to include
continued on page 50
sizzle
The Low Pressure,
Multi-function Cooker
makes cooking
FASTER,
HEALTHIER,
& FUN
INTUITIVE TO USE.
DESIGNED IN GERMANY.
CHEF’S
DESIGN
®
PREMIUM COOKWARE
SINCE 1915
www.chefsdesign1915.com
WISCONSIN ALUMINUM FOUNDRY • 1931 S 14TH ST, PO BOX 246, MANITOWOC, WI 54220 • 920.682.8627 • [email protected]
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50 | September 26, 2016 |
homeworld business Cookware & Bakeware
Revere Cookware
continued from page 48
reinforced non-stick coating that is
metal utensil and dishwasher safe, according to the company. The Clean Pan
line also comes with stay cool handles
and interchangeable glass dome lids.
The pieces are also dishwasher safe and
oven safe up to 350 degrees Fahrenheit.
Both lines include a new patent-pending feature, Nest & Protect
interlocking handles. Expanding on the
functionality of the traditional hanging
ring, the new design integrates features
to nest and lock fry pan and saucepot
handles in place. As a result, when nested, the pots and pans are elevated above
one another, seemingly floating, to protect the interior and exterior finish, and
store conveniently and efficiently without scratching, explained Feldner.
While the brand is hitting the market
as a new launch yet with some history
behind it, Feldner said that there are
some challenges associated with that.
“We have to make sure that we are
true to the legacy of the brand, but that
we are also speaking to our audience.
We have to make sure that we continue
to please them, excite them and to give
them innovation. But, we are using it
as an opportunity to re-focus the energy,” he said.
The collection will also come with
updated packaging that is designed to
honor the history of the brand, but will
Housekeeper Crockery
offers U.S.-made textiles,
mixing bowls, spoons, cast
iron and copper cookware.
Housekeeper
include a darker variation of the previously used copper hue. World Kitchen
will also put a focus on promoting the
brand re-launch with video assets, a
new brand website and through social
media. Feldner also said broader campaigns are in the works and should be
launching in early 2017 as well.
With Revere cookware available in
10-piece and 7-piece sets, the company
has set its sights on the department
store channel of distribution to start
with and will also have assortments
available online. The suggested retail
price for the sets range from $199.99
to $229.99, while open stock pieces
have a suggested retail price range of
$19.99 to $97.99. HWB
World Kitchen’s Revere Copper
Confidence Core stainless steel
cookware (above and left) uses
a copper disc centered within
the aluminum encapsulated
stainless steel sub-base for
quicker heating.
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continued from page 48
cast iron cookware, copper cookware,
pottery, kitchen towels and wooden
spoons. She said she makes the products using all-organic materials and
oils, mostly by hand and as close to
home as she can get to help stimulate the local economy. Dahmen even
hand-seasons the cast iron offerings
over open fires in her yard with flax
seed oil from North Dakota.
The cast iron cookware collection
is made from scrap and rail iron, said
Dahmen, at a three-generation, family-owned foundry in Kaukauna, WI.
Poured by hand, the 8-inch skillet
weighs about 4.5 pounds and has a
hand-sanded interior. The cast iron
skillet is available raw oiled for $60 or
seasoned with six coats of flax seed oil
for $70.
While creating cast iron cookware
was an interesting experience, Dahmen
said that her copper cookware has been
exciting to work on because she was able
to deal with both form and function.
“I got to work with a mixture of the
traditional and the pure and really
wanted to make this cookware the purist of the pure. It was a way for me to
bring cookware back to basics and I also
wanted historical accuracy,” she said.
The copper offerings are designed to
mimic those that were used in cooking
in the 1800s as far as shape and design
go, but are also created to be a quality
cooking vessel, she noted.
The American-made copper cookware starts out from pure copper that
is cut using water pressure by Ohio
Metal. After the body is made, the
cold-forged copper rivets, which are
supplied by a company in Wisconsin,
are used to attach the handles.
“We have been given access to handles created before the 1850s that
are reproduced in cast iron on our
stockpot. These ductile iron handles
are forged at Lodi Iron Works, a family-owned, American company,” she said.
Available in a few specialty housewares stores and online, the 3-quart
copper pot has a suggested retail price
of $400. The 2-quart copper pot carries
a suggested retail price of $325 and the
copper lid is available for $150.
“These products are interesting and
will last for hundreds of years. It’s exciting to know that I can give customers things that they can use forever,”
she said. HWB
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