LogoLounge
Idea Generators:
Symbolism
with Bill Gardner
Handout
Geometric Shapes
Circles:
Unifying Enclosures
Radiance, Glow, Halo, Aura,
Dispersion, Distribution
Perfected Invisible Container
Balls, Spheres, Globes,
Orbs, Planets
Ring, Eternity, Unity,
Perfection, Cycle of Life,
Wholeness Completion,
Unbroken, Continuous
Shape for Crests
Vortex, Swirling, Stirring,
Spinning, Spiraling
Portal, Peep Hole, Window,
Passage Way, Entry Point
Perfected Visible Container
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Geometric Shapes
Squares:
Metaphor for Man,
Stability, Not of
Nature
Field of Application,
Containing Device
Structure, Container, Safe,
Protection
Architecture, Shelter,
Dwelling
Favicon, App Button, Icon
Diamond, Unstable
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Geometric Shapes
Triangles:
Pointy, Unfriendly, Strongest
Shape, Stability
Forward Pointing, Play, Onward,
Motion, Ahead, Future
Recycled, Green,
Environmental
Mountainous, Summit, Peak,
Altitude
Upward Pointing, Delta,
Change, Up, Stable
Pyramid, Epic, Pinnacle,
Scheme
Downward Pointing,
Warning, Danger, Yield,
Instability
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Symbols
Stars:
Superlative, Achievement,
Excellence, Best, Rating
Aspirational, Goals
Stellar, Heavenly,
Radiance, Light, Direction
Law Enforcement, Might,
Military, Security, Protection
Nationalism for Multiple
Nations, Patriotism
Fame, Noteriety,
Entertainment
Diversity of Stars, 4 Point,
6 Point, 7 Point, Etc.
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Symbols
Shields:
Authority, Official, Collectives
Crest, Coat of Arms
Protection, Law Enforcement
Heritage, Teamwork
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Symbols
Heart:
Love, Hope
Human Touch
Caring, Support, Emotion
Connectivity, Togetherness
Medical, Clinical Perspective,
Corporate Concern
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Symbols
Fire:
Knowledge, Eternity, Passion,
Lamp of Learning, Education
Bad Attitude, Causing
Trouble, Retro, Street Culture
Burning, Cooking, Hot,
Destruction
Exceptional, Plus, Superlative,
Addition
Multiplication, Times, X, The
Spot, Here
Cross:
Medicine, Medical Care, Life
Support, Neutrality
Religious, Cross, Crucifix
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Symbols
Arrows:
Direction, Pointing, Pathways
Archers Arrow, On
Target, Accuracy
Play, Motion, Forward,
Speed
Visual Conversation
Dialog, Conversation,
Multiple Voices
Speech Bubble:
Discussion, Speech,
Communication
Locator Arrow:
Digital Location, Here,
Place, Search and Find
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Strands
Freedom, Flowing, Nimble,
Flexible, Pathway, Breezy,
Light, Reflective
Interconnected, Synergy,
Pathways, Process, Woven
Links, Bands, Closure, Loops,
Motion
Mobius, Optical Illusion,
Impossibility, Imaginative
Solutions, Infinite
Mechanical Solutions,
Measured, Regimented,
Imaginative
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Strands
Cause, Support, Honor,
Solemn, Remembrance
Infinity, Continuous, Process,
Journey, Power
History, Heritage, Awarded,
Respected
DNA, Life, Science, PastPresent-Future, Beginning,
Ancestry
Pathway, Route, Flowing,
Looping, Refined, Engaging
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Parts
Mosaic, Diversity to Unity,
Strength in Numbers,
Synergy, Building Blocks
Pixels, Technology, Digital,
Sum of the Part Greater than
the Whole
Triangles, Engineered
Solution, Puzzle Parts,
Strength, Transparencies
Diverse Geometry, Blending,
Complexity from Simplicity,
Mathematical
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Parts
Integrated in Environment,
A Sense of Place, Spacious,
Reactive
Resting, Settled,
Comfortable, Orderly
Motion, Trajectory, Sequenced,
Process, Passage of Time
Radial, Explosive, Burst,
Diffusion, Radiance
Orbiting, Orderly, Ring, Incircle
Order from Chaos,
Random Solutions,
Symbiotic
Regimented, Purposeful,
Single Minded, Unison
Unity, Many Act as One, Every
Part Essential
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Similes
Obviously every animal comes with different attributes. These associations are limitless as are the number
of animals we could use to represent them. For the purpose of this guide, we are showing those animals
we have used in the video but never limit yourself. Consider the attributes of your client and determine
those animals, entities, or stories that reflect these same qualities. Chances are you have discovered a
good subject to base your logo on.
Elegant, Graceful, Clamorous,
Ugly to Beautiful, Nurturing
Aquatic, Playful, Exotic,
Friendly, Dangerous
Friendly, Fast, Flight, Happy,
Singing, Tweets
Learned, Wise, Vigilant,
Nocturnal, Keen Sighted
Loyal, Mans best Friend,
Protectorate, Companion
Clever, Sly, Quick, Alert,
Beautiful, Serious
Wild, Aggressive, Vicious,
Hibernating, Territorial
Indigenous, Playful,
Freedom, Fast, Mothering,
Bouncy
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Similes
Symbolic Animals:
Democrats
Royalty
Nationalism
Savings
Peace
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Similes
Mythology:
Aquatic, Fun Loving, Exotic,
Part Human, Swimmer
Cold, Improbable,
Humorous, Monstrous,
Dangerous, Imaginary
Rebirth, Rejuvenation,
Second Chance, Heritage,
Beautiful, Fire
Speedy, Strong, Hunter,
Human and Horse, Hybrid
Mechanical, Futuristic,
Surrogate, Robotic, Digital
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Similes
Transformational
Allows you to hybridize an animals attributes with that of an in animate object. This allows you to
demonstrate a clients product blended with the attributes of an animal.
A Dog and a Shopping Cart
for a device that fetches
shopping carts.
A Horse and a Cog Wheel
combine to make a WorkHorse
An Elephant and a Car For
a self washing car wash
A Book and a Worm for
well... A BookWorm
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Similes
Personification
Combining human qualities and an animate or inanimate object together to create a Hybrid Solution.
A Cat wearing Glasses
(The writers here don’t take
themselves too seriously)
A Carpenter Ant holding
Construction tools (Industrious
as an ant and well equipped)
A healthy apple goes for a
brisk walk (Eat this and it’s
as good as a workout)
A rental car gives you a
wink and a smile (You’ll
enjoy the ride)
A Beaver with her own coffee
mug (Commune and coffee
with nature and friends)
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