Stasero - At a Glace
Stasero Specialty Beverages is committed to producing the finest quality products
for the specialty coffee industry. Our range of products include:
Stasero Syrups with Pure Cane Sugar are #1 when it comes to quality, price and
value. We make Stasero Syrups with only the finest ingredients from around the
world and blend them to perfection. This gives our syrups a pure, true flavor - not
artificial and not too sweet. We offer over 70 flavors in our Pure Cane Sugar
syrup line.
Stasero Sugar Free Syrups with Splenda® are an excellent choice for those who
wish to limit their intake of sugar. Our sugar free syrups will make your taste
buds sing and dance because the flavor is as good as, if not better than, the sugar
varieties. Packaging options are the same as for our cane sugar syrup line up.
Stasero Tea Concentrates are our delicious new line made real fruit concentrates
and black tea extracts. They are available in the following flavors: Peach,
Strawberry, Lemon, Chai, Mango, Blackberry & Raspberry. With an 8 to 1 dilution
ratio, our tea concentrates provide a tasty, easy and affordable way offer unique
hot and cold beverage menu options. Try them with sparkling water over ice or
add a shot to spice up a fruit smoothie.
Stasero Shakable Toppings are the most complete line of sweet flavor
complements on the market today. They are a perfect "must have" addition for
customers looking to offer a broad range of distinctive taste enhancement
options. Blended to perfection using only the choicest ingredients, Stasero
shakable toppings add excitement to lattes, cappuccinos, brewed coffee, icing,
whipped cream, breads, cheesecakes, cookies, milk shakes and other quality
desserts.
Stasero Hot Cocoa, made with Ghirardelli Cocoa, is easy to make, cost effective
and delicious. With 70 servings per container, Stasero saves you money, while
offering the highest quality product. Add mini marshmallows for an even greater
treat to young and old alike.
Stasero Apple Cider has real cinnamon; all spice and apple flavor and is a
complete delight to the senses. Your customers will know the difference. To make
Stasero Spiced Apple Cider any time of year, simply dissolve the powder in hot
water or add club soda for a delicious sparkling apple cider during the hot
summer months.
Stasero Frappes are a ready to use, just add ice and water product that combines the
ease of blending and flavoring in one product. Made with real espresso powder and milk
powder, Stasero offers 3 flavors: Mocha, Cappuccino and Latte.
Stasero Sauces complements and rounds out the entire program of specialty coffee
products. Available in 3 flavors and specially formulated for coffee beverages for
even mixing and flavor distribution, Stasero Dark Chocolate, White Chocolate
and Caramel make the perfect drink each and every time.
Flavor Trends
Stasero is committed to staying on top of industry trends and staying one step
ahead of the competition. Our knowledge is reflected in the products we develop
and manufacture and the level of quality and service we provide.
Top selling flavors vary by states and regions. Here are few of the most popular
flavors around the world:




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United States – Vanilla, Hazelnut, Irish Cream, Chocolate, Caramel
Latin America – Almond, Vanilla, Amaretto, Irish Crème, Raspberry
Europe – Vanilla, Hazelnut, Caramel, Amaretto, Irish Crème
Asia – Hazelnut, Irish Crème, French Vanilla, Caramel
Middle East – Hazelnut, Irish Crème, Blackberry, Caramel
Since we watch the flavor trends so closely, we stay up to date in a constantly
evolving industry.
Some of our new and unique flavors include:


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Cassis – a delicate berry with a hint of licorice
Ginger Rose – a combination of ginger and rose
Huckletta – our version of huckleberry, with a twist of violet
Chili-Lime – Taste the lime, feel the heat
Cheesecake – A lemon cheesecake that won’t go to your hips
Kahava Liqueur – Kahava means coffee in Swahili – this is our version of
Kahlua®
Stasero is committed to developing quality products. Please share your thoughts
and ideas and help us identify and shape the next flavor wave.
Product Information – At a glace
Here’s a quick breakdown of our products.
Stasero Pure Cane
Syrups
70 flavors
Stasero Toppings
7 flavors
plus
Mini Marshmallows
Syrups made with
Natural Flavors
Almond
Banana
Blackberry
Butterscotch
Blueberry
Cherry
Cinnamon
Coffee
Crème de Menthe
French Vanilla
Lemon
Lime
Melon
Orange
Peach
Peppermint
Raspberry
Vanilla
Stasero Sugar
Free Syrups
26 flavors
Stasero Bulk
Hot Cocoa
Apple Cider
Syrups made with
Fruit Concentrates
Blackberry
Blueberry
Peach
Raspberry
Strawberry
Stasero Tea
Concentrates
7 flavors
Stasero Frappes
Mocha
Latte
Cappuccino
Teas made with
Fruit Concentrates
Blackberry
Lemon
Mango
Peach
Raspberry
Strawberry
Stasero Sauces
Caramel
Chocolate
White
Chocolate
Sugar Free
Made with 100%
Splenda®
Product Information – Top Sellers
Flavor preference vary and everyone has his or her favorite flavor. Here are the
top selling flavors, company wide, based on sales from 2004.
Stasero Pure Cane
Syrups
1.
2.
3.
4.
5.
Vanilla
Hazelnut
Caramel
Irish Crème
French
Vanilla
6. Strawberry
7. Raspberry
8. Almond
9. Crème de
Cacao
10. White
Chocolate
Stasero Sugar
Free Syrups
1.
2.
3.
4.
5.
6.
7.
Vanilla
Caramel
Hazelnut
Almond
Raspberry
Irish Crème
Crème de
Cacao
8. Strawberry
9. Chocolate
10. Cherry
Stasero Tea
Concentrates
1.
2.
3.
4.
5.
6.
7.
Peach
Lemon
Mango
Chai
Blackberry
Raspberry
Strawberry
Around the World
Since 1989, Stasero Syrups have been enjoyed around the world. Look for
Stasero products in the following countries:
Australia
Bahrain
Canada
Chile
China
Egypt
Germany
Greece
Hong Kong
Honduras
India
Indonesia
Ireland
Japan
Jordan
Korea
Kuwait
Malaysia
Mexico
New Zealand
Norway
Philippines
Saudi Arabia
Singapore
Syria
Taiwan
Thailand
The Netherlands
United Arab Emirates
Flavor Descriptions
All Spice
Used by the Mayan Indians for centuries, Stasero All Spice Syrup is a
traditional, delicate blend of nutmeg, clove and cinnamon.
Almond
Almonds have been cultivated in the Mediterranean for over 2000
years. Stasero Almond Syrup brings the rich and bold flavor of almonds
to life.
Amaretto
Originally a liqueur from Saronno, Italia, Amaretto is typically enjoyed
straight, on the rocks or as a mixer. Stasero Amaretto Syrup has a close
flavor profile to Stasero Almond Syrup, but our Amaretto Syrup has a
hint of peach.
Apple
B-52
Banana
Blackberry
Blueberry
“An apple a day, keeps the doctor away.” Stasero Apple Syrup brings
you the true taste of a sweet, ripe, Washington apple.
One part Grand Marnier, one part Irish Crème and one part Kahlua,
Stasero B-52 Syrup delivers all the flavors a true B-52, without any
alcohol.
Originally from the Malaysian jungles of South Asia, bananas are quite
possibly the world’s oldest fruit. With hundreds of varieties worldwide,
Stasero Banana Syrup tastes like a just newly ripened banana. Still a
bit green, but not too ripe yet.
A native berry of the Pacific Northwest, Stasero Blackberry Syrup
combines the flavor of true blackberry concentrate and natural
blackberry flavor to create the most satisfying blackberry syrup in the
market.
Blueberries are considered beneficial for the eyes and Stasero
Blueberry Syrup uses real blueberry concentrate in every bottle.
Bubble Gum
Stasero Bubble Gum Syrup packs a punch in our tribute to
Bubblicious® gum.
Butterscotch
The heady flavors of cream, brown sugar, rich butter, pure sugar and
vanilla combine to make Stasero Butterscotch Syrup popular among the
young at heart.
Café Mexico
Merging two popular flavors, chocolate and vanilla, Stasero Café
Mexico Syrup is a favorite for authentic, southwest style chocolate.
Caramel
Cassis
Rich and buttery, caramel is popular the world over. Formulated
specifically for specialty coffee drinks, Stasero Caramel Syrup delivers
consistent and creamy caramel taste in every sip.
Made from black currant berries, Cassis was once the caviar of jams and
liqueurs. Stasero Cassis Syrup is a strong flavor ideally suited for
strong drinks, such as martinis, or mochas!
Cheesecake
Cherry
The ultimate in decadence that won’t go to your hips!
Savored by the Romans, Greeks and Chinese, cherries are renowned for
their ruby red color and tangy taste. Stasero Cherry Syrup delicately
blends true cherry flavors for a fruit flavor profile, not candy tasting.
Chili-Lime
Famous in South America for its subtle cooling heat, Chili Lime
deceptively tastes like lime, but hold on, the heat burns all the way
down.
Chocolate
Rich and creamy, chocolate is ambrosia. Made with real, premium
cocoa powder, Stasero Chocolate Syrup is unlike any flavored syrup
you’ll taste.
Chocolate
Peanut Butter
One of the classic, all time favorite candies, Stasero Chocolate Peanut
Butter Syrup combines the dark, rich chocolate flavor with a subtle,
toasty peanut butter for a perfect chocolate peanut butter flavor.
Chocolate Mint
Delicious as an after dinner sweet, Stasero Chocolate Mint Syrup
combines the rich flavor of chocolate, with a sweet minty flavor for a
perfect balance.
Cinnamon
Coconut
Coffee
One of the most ancient of all spices, Cinnamon is revered for its sacred
properties. Stasero Cinnamon Syrup has a sweet and pungent flavor,
characterized by a little heat and a woody, earthy mouth feel.
Grown in Europe, Asia, the Americas and Australasia, coconuts are
warm weather fruits. Stasero’s Coconut Syrup harvests the rich, meaty
coconut essence creating a flavor that is strong, bold and dominant.
Introduced by Arab traders over 1500 years ago, coffee has evolved to
become a culture, more than a beverage. Stasero Coffee Syrup takes
the true essence of espresso and bottles it for those coffee aficionados
who want more espresso flavor in their drink, without the caffeine.
Cool Mint
A deliciously sweet, minty flavor that differs from its other mint
counterparts, Stasero Cool Mint is perfect for kids and specialty soda
drinks.
Cranberry
Considered a symbol of peace, cranberries belong to the same family as
blueberries, huckleberries and gooseberries. Stasero Cranberry Syrup
delivers a subtle, sweet flavor that is not too strong.
Crème de Cacao
The original Crème de Cacao is a chocolate flavored liqueur with a hint
of vanilla. Stasero Crème de Cacao Syrup builds on that recipe, using
dark chocolate and Bourbon vanilla.
Crème de
Menthe
The ultimate menthe flavor. Stasero Crème de Menthe Syrup combines
the strong flavor and aroma of brandy and peppermint in a potent, dark
green syrup.
Egg Nog
(Seasonal)
Traditionally made with eggs, milk and rum, Egg Nog is a highly
versatile drink, adapting to local tastes wherever it goes. Try Stasero
Egg Nog Syrup in hot steamed milk, and add a hint of cinnamon for a
Mexican Egg Nog.
English Toffee
“God Save the Queen.” This immensely popular flavor originated in
England in the mid 19th century. Stasero English Toffee Syrup tastes
like it’s made with treacle (sugar), butter and a hint of walnut.
England in the mid 19th century. Stasero English Toffee Syrup tastes
like it’s made with treacle (sugar), butter and a hint of walnut.
French Vanilla
Enjoyed by everyone, Stasero French Vanilla has a strong, creamy,
custard flavor distinguishing it from its counterpart, Vanilla.
Ginger Rose
The medicinal properties of Ginger are respected all over the world.
Stasero Ginger Rose Syrup combines the pungent flavor of ginger with
the balance and flora of Rose essence.
Gingerbread
Allow the memories of cinnamon, clove and nutmeg, touched by the
flavor of Ginger, to last all year long.
Hazelnut
Huckletta
Said to possess mystical powers and a symbol of fertility, Hazelnuts are
revered. Stasero Hazelnut Syrup is a strong, potent tribute to the great
nut.
Combining our native Washington Hucklberry with the delicate violet
flower, Stasero Huckletta Syrup is perfect for a romantic, flowery
concoction.
Irish Crème
Created in 1952 in San Francisco, Irish Coffee because an overnight
sensation. Stasero Irish Crème Syrup combines the heady balance of
Irish Whiskey, coffee and whipped cream in our popular, non-alcoholic
tribute to the original drink.
Island Rum
For the purist in all of us. Stasero Island Rum Syrup is 100% nonalcoholic rum flavoring. Not for the faint of heart.
Jamaican Rum
Enjoyed all over the Caribbean, Stasero Jamaican Rum Syrup gives the
flavor of non-alcoholic rum, with a hint of caramel for a smooth, creamy
taste.
Kahava
Swahili for Coffee, Stasero Kahava Syrup is a unique blend of cream,
espresso and Irish Cream flavors.
Kiwi
Native to Northern China, Korea and Siberia, Kiwi is uniquely
identified by its rich green color and black seeds. Stasero Kiwi Syrup
delivers the gentle flavor and sharp aroma of a kiwifruit.
Lemon
Lime
Macadamia Nut
Mango
Maple
The sharp, tangy bite of real lemons is brought to life in Stasero Lemon
Syrup. Perfect for Italian Sodas. For less citrus, add some cream.
A member of the citrus family of fruits, Stasero Lime Syrup delivers a
perfect Italian Soda. Just tart enough and sweet enough.
From the Land Down Under, this native Australian white nut was
brought to Hawaii in 1882. Today, Stasero’s Macadamia Nut Syrup
brings you the delicate and robust flavor and unique aroma of these
fascinating nuts.
Originally from South East Asia, there are over a 100 varieties of
Mango. Stasero Mango Syrup delivers the fresh, ripe flavor of an Indian
mango.
Discovered centuries ago by Native Americans, maple is a woody,
earthy flavor that requires extensive cooking. Stasero’s Maple Syrup
delivers the original flavor of maple that doesn’t dissipate in heat.
Marshmallow
Melon
Dating back to Ancient Egypt, where children and adults enjoyed
marshmallow candy, Stasero Marshmallow Syrup continues the
tradition of sugar and honey.
The two most popular melons in the United States, honeydew and
cantaloupe are most enjoyed during the hot summer months. Stasero
Melon Syrup is a honeydew melon flavor, cut open, just before ripening.
Orange
With a 4,000 year-old history, oranges are best known for their
medicinal properties. Stasero Orange Syrup captures that element,
delivering a clean, aromatic and citrus flavor.
Orgeat
Made of sugar, orange flower water and almonds, Orgeat is very similar
to almond syrup. However, while Stasero Almond Syrup is clear Stasero
Orgeat Syrup is cloudy.
Passion Fruit
Peach
A wild fruit from South America, passion fruit evokes the mystical and
romantic image of an exotic fruit. Stasero Passion Fruit Syrup is a
delicate blend of exotic fruit and sweet flavor.
Originally discovered in China, and then brought to the Mediterranean
over 2500 years ago, peaches are a delectable fruit with a rich, ripe
flavor. Stasero Peach Syrup is made with real peach concentrate, which
allows you taste the delicate flavor and robust aroma.
Peppermint
Once considered a great digestive cure, Stasero Peppermint Syrup
delivers a clean, strong, minty flavor.
Pina Colada
Spanish for “Strained Pineapple,” the original Pina Colada was created
by a Spaniard in Puerto Rico. A true Pina Colada is a balance of
coconut, pineapple, and rum. Stasero Pina Colada Syrup serves that up
just perfectly.
Praline
The true meaning of the word praline is “sugared nut.” Stasero Praline
Syrup is exactly that, made with pecans and sugar coating, and a hint of
vanilla.
Pumpkin Pie
The sweetness of the fall season is combined in Stasero Pumpkin Pie
Syrup. Combining the best of cinnamon, nutmeg and other delectable
spices, you’ll enjoy a drink that won’t affect your waistline.
Raspberry
Especially popular in the Northwest, Raspberries, like their cousin
blackberries, are most distinguished by their deep, red color. Stasero
Raspberry Syrup contains fresh raspberry concentrate for a pure
raspberry taste.
Root Beer
Remember the old soda fountain? Well, now you can take a trip down
memory lane. Stasero Root Beer Syrup is so authentic, your memories
will be there long after your soda is done.
Strawberry
Tiramisu
As special as picking fresh strawberries, Stasero Strawberry Syrup has
real strawberry fruit concentrate and true, pure strawberry flavor, with
a sweet fragrance. Strawberries are very high in Vitamin A and C.
The one and only “pick me up” flavor combines the sweet flavor of
cream, espresso and rum for a perfect non-alcoholic drinkable dessert.
Vanilla
Stasero Vanilla Syrup is a true Madagascar Bourbon vanilla. Each sip
yields a sweet, smooth and creamy flavor that lingers long after the
drink is finished.
Watermelon
Grown by Ancient Egyptians and found all across Asia, Africa, the
Middle East and India, watermelons are a delight. Stasero Watermelon
Syrup brings the rich color of the watermelon, combined with the strong
flavor and sweet aroma of a ripe watermelon sliced on a hot summer
day.
White
Chocolate
Made from cocoa butter, milk, sugar and vanilla, White Chocolate is not
really chocolate. However, Stasero White Chocolate Syrup incorporates
the rich, creamy, vanilla note of a true white chocolate made from cocoa
plants.
Market Trends – Specialty Beverages
Main finding: Specialty Beverage Products are a high growth category.
•
From 2000-2003, U.S. specialty coffee retail sales increased by more than
50% to reach $8.47 billion and the number of coffeehouses nationally
increased by 38% to exceed 17,400 outlets.
•
While growth in the number of specialty coffee outlet has been propelled
by Starbucks, independent cafes with 3 or fewer locations are estimated at
over 10,000 locations and growing.
•
Coffeehouses that are independent (1-3 units) make up 57% of the
specialty coffee retail market followed by coffeehouses that are classified
as chains (10+ units) 40% of the market. Micro chains (4-9 units) are only
3% of the market.
•
Daily consumption of specialty coffee beverages has increased from only
9% of the adult population in 2000 to over 16% in 2004. Occasional
consumption of specialty coffee beverages by the U.S. adult population
stands at over 56% in 2004.
•
Approximately 35% of adults visiting coffeehouses on weekly basis spend
at least $5 per week and 16% spend more than $10 per week.
•
The rapid expansion of Starbucks and other large specialty coffee chains
has helped educate more consumers about specialty coffee beverages,
which has assisted the growth in independent cafes.
•
Industry estimates on the number of drinks sold per day at a coffeehouse
can run as high as 1000. Of which 30-50% are flavored drinks. Based on
these estimates, a high volume coffeehouse could use as much as 5,000
bottles of syrup per year!!
•
When considering health statistics it is estimated that 30% of Americans
want or need an alternative to sugar due to health reasons (e.g. diabetic,
restricted diet, fade dieting). Stasero Sugar Free Syrups, sweetened
exclusively with Splenda brand sweetener, allow a coffee shop operator to
capture this growing and very loyal consumer segment.
•
Frozen blended specialty beverages, with their higher profit margin and
easy of preparation, continue to see strong year round sales, not just
during the hot summer months.
•
Sales of blended coffee beverages are growing at approx. 30% annually
and smoothies are now a more than $1 billion a year industry.
•
One of the emerging trends in the specialty beverage market is specialty
tea.
•
Recent research on the health attributes of tea has increased consumer
awareness and demand for tea beverages at specialty beverage retailers.
•
2003 sales levels of specialty tea sold in the U.S. reached nearly $1.1
billion, representing an increase of 15% over total retail volume sold in
2002. Total sales of all types of tea—conventional and specialty—products
sold in the U.S. topped $5.1 billion in 2003 with virtually all of the volume
and value growth being derived from value-added, specialty teas. Tea
sales are expected to reach $10 billion by 2010.
Sources: SCAA (Specialty Coffee Association of America); Mintel Group; Sage Group International.
Profit Story
Value Proposition to the Distributor
Torani Distributor: XYZ in St. Louis, MO
Weekly Usage:
4 pallets (224 cases)
Price from Torani:
$3.35/bottle
Sales Price to Retailer:
$3.80/bottle
Gross Profit per bottle:
$0.45/bottle
Gross Profit margin:
13.4%
Approx. Weekly Gross Profit $1,200
Approx. Annual Gross Profit $62,400
If Distributor XYZ switches just half their syrup business to Stasero they will realize a
significant increase in gross profit margin.
Weekly Usage:
Price from Bunzl:
Sales Price to Retailer:
Gross Profit per bottle:
Gross Profit margin:
2 pallets (112 cases)
$2.54/bottle
$3.45/bottle
$0.91/bottle
35.8%
Approx. Weekly Gross Profit $1,220
Approx. Annual Gross Profit $63,400
Weekly Gross
Annual Gross
Torani Only
Gross Profit
$1,200
$62,400
1/2 Torani + 1/2 Stasero
Gross Profit
$1,819
$94,600
Stasero Only Gross
Profit
$2,438
$126,800
As you can see distributor XYZ can realize a significant increase in annual gross profit by
switching just half their syrup volume to Stasero. If they switch entirely to Stasero they
can double their gross annual profit!! At the same time distributor XYZ can offer their
retail customers a comprehensive line of specialty coffee related products (flavored
syrups, sugar free syrups, tea concentrates, sauces, toppings, drink bases) while allowing
them to lower their cost of goods and increase overall profitability. As an example a high
volume café doing 1,000 drinks per day, where 50% of the drinks use syrup, could save as
much as $1,750 annually!!
Pure Cane Sugar
Stasero Syrups made with Pure Cane Sugar are specially formulated for the
coffee industry and specialty beverages. Each flavor is uniquely flavored. Try
them in lattes, cappuccinos, mochas, Italian Sodas, desserts and other recipes.
Be creative!
Features
Benefits
Expertise
Our coffee related syrups are specially
formulated for hot beverages, while our fruit
flavors are formulated with real fruit
concentrate, for a pure, clean fruit taste.
Flavor Options
You have countless flavor options. With distinct
and unique flavors, combine flavors together
that will set you apart from the competition.
Additional Flavors
With an intense flavor profile, each drink offers
more flavor than other brands.
Cane Sugar
Pure Cane Sugar offers the highest quality
sweetener, delivering a clean taste. You taste
the coffee and the beverage before you taste the
sugar.
Formulated for specialty
beverages
Stasero syrups do not overwhelm or change the
taste of coffee.
Low Citric Acid
Stasero produces a smooth, consistent drink that
maintains the intensity of flavor in hot drinks
and doesn't change the look of a drink.
Unique Flavors
No flavor is created equal. With Stasero, each
flavor is specially crafted and formulated. Our
In house R&D creates flavors that stand the test
of time, while allowing for individual mixology.
Multiple Uses
There are many ways to become a gourmet chef use Stasero in hot drinks, cold drinks, smoothies,
milkshakes, teas, cookies, cakes… the list is
endless. Let your creative side show.
2 Year Shelf Life
Within this time frame, you don't have to worry
about consistency, separation or settling.
Pure Cane Sugar Flavors
Flavors available in Glass
All Spice
Almond
Amaretto
Apple
B-52
Banana
Blackberry
Blueberry
Butterscotch
Café Mexico
Caramel
Cassis
Cherry
Chili Lime
Cinnamon
Chocolate Mint
Choc. Peanut Butter
Chocolate
Coconut
Coffee
Cool Mint
Cranberry
Crème de Cacao
Crème de Menthe
Egg Nog (seasonal)
English Toffee
French Vanilla
Ginger Rose
Gingerbread (seasonal)
Hazelnut
Huckletta
Irish Crème
Jamaican Rum
Kahava Liqueur
Kiwi
Lemon
Lime
Macadamia Nut
Mango
Maple
Marshmallow
Melon
Orange
Orgeat
Passion Fruit
Peach
Peppermint
Pina Colada
Praline
Pumpkin Pie (seasonal)
Raspberry
Root Beer
Island Rum
Strawberry
Tiramisu
Vanilla
Watermelon
White Chocolate
Flavors available in Plastic
Almond
Banana
Blackberry
Caramel
Cherry
Cinnamon
Coconut
Crème de Cacao
Crème de Menthe
English Toffee
French Vanilla
Hazelnut
Irish Crème
Lemon
Packaging Options: Please see product specifications
Lime
Orange
Peach
Raspberry
Strawberry
Vanilla
White Chocolate
Sugar Free Syrups
Stasero Syrups made with 100% Splenda are the best tasting sugar free syrups on
the market. These syrups combine the best of both worlds, great flavor and great
taste.
Features
Benefits
Flavor Options – Over 25
flavors
Stasero Sugar Free Syrups are perfect for
diabetics and health conscious consumers. This
is the highest growth category.
Splenda®





2 Year Shelf Life
Made from sugar, so it tastes like sugar.
Tastes better and sweeter for a longer time
period.
No health warnings – Splenda is safe for
pregnant women, diabetics, nursing women
and children.
Splenda is heat stable – Use it in hot drinks
and baking.
Absolutely no guilt - 0 carbs / 0 calories
Lasts longer than products made with
Aspartame.
Sugar Free Flavors
Flavors available in Glass
Almond
Amaretto
Caramel
Cherry
Chocolate
Cinnamon
Coconut
Crème de Cacao
English Toffee
French Vanilla
Hazelnut
Irish Crème
Island Rum
Jamaican Rum
Macadamia Nut
Mango
Peach
Pina Colada
Raspberry
Root Beer
Strawberry
Vanilla
Watermelon
White Chocolate
Flavors available in Plastic
Vanilla
Hazelnut
Caramel
Irish Cream
Almond*
White Chocolate*
* Coming Soon
Packaging Options: Please see product specifications
Crème de Cacao*
Cinnamon*
Tea Concentrates
The perfect blend of black tea extracts, spices and fresh fruit. Stasero Tea
Concentrates are the most refreshing and dynamic products on the market. With
an easy to use methodology, fresh taste and superior packaging, Stasero Tea
Concentrates are the best way to stay refreshed during the hot and cold summer
months.
Features
Benefits
Ready to use
Just add Milk or Water for a perfect cup of tea.
A café does not need to keep a dedicated pitcher
for Chai steaming or pre-measure Chai and milk.
Similarly, a café no longer has to steep a tea bag
and then chill it to serve iced-tea.
1 to 8 dilution ratio
Stasero flavors are highly concentrated for a
strong profile.
Variety of Uses
Mix with hot or cold milk, hot or cold water or
even try sparkling.
Not enough Flavors?
Stasero Tea Concentrates are designed to be
used “as-is” or in combination with other great
tasting Stasero Syrups.
Higher Brix Level
Can be used to make granitas and smoothies.
Pumpable
Stasero bottles use the same pumps as syrups.
No refrigeration required
You can keep bottles on display and not have to
worry about them going bad.
2 Year Shelf Life
Stasero is unlike other similar tea products that
have quick or fast approaching expiration dates.
Tea Concentrate Flavors
All Stasero Tea Concentrates are cooked and therefore are only available in glass.
Blackberry
Chai
Lemon
Mango
Peach
Raspberry
Strawberry
Sugar Free Chai*
*Coming soon
Packaging Options: Please see product specifications
Shakable Toppings
Designed exclusively for the specialty coffee market and specialty beverages in
particular, Stasero Shakable Toppings are a delight to the senses and to the
pocketbook. Using real spices, Stasero Shakable Toppings are preferred over
other brands.
Features
Benefits
Ready to use
Just shake over your favorite beverage, whipped
cream, foam or desserts.
Unique Formulation
Additional ingredients, such as brown sugar,
allow the product to maintain its freshness and
extend the flavor. A little bit goes a long way.
Variety of Flavors
From Vanilla to Toasted Coconut, 7 flavors
guaranteed to make your mouth water.
Upcharge your drink
A little topping on a drink from a Barista adds
profit to the bottom line.
Refillable Packaging
Each bottle can be refilled with bulk product.
No refrigeration required
Keep bottles on display for customers to enjoy.
2 Year Shelf Life
Value and convenience in one bottle.
Apple Cider and Hot Cocoa
The warmth of winter all year round. Stasero Apple Cider tastes great hot or
sparkling, while Stasero Hot Cocoa is a treat all year long.
Features
Benefits
Ready to use
Just add water for a delicious, spiced cider or
rich hot cocoa mix. Combine with mini
marshmallows for an added treat.
Unique Formulation
Stasero Apple Cider has a secret spiced cider
formulation combining cinnamon, nutmeg, cloves
and apple for one of the strongest apple cider
flavors on the market. Our hot cocoa is made
with real Ghirardelli cocoa for a sweet, milky
taste.
Upcharge your drink
Add a shot of syrup for added flavor and spice.
Bulk Packaging
Each jug has 70 servings per container.
No refrigeration required
You can keep bottles on display and not have to
worry about them.
2 Year Shelf Life
Value and convenience in one bottle.
Frappes
Designed for ease of use, combining both espresso and milk powders, Stasero
Frappes are easy and convenient to make.
Features
Benefits
Ready to use
Just add ice and water and blend until smooth.
Unique Formulation
Stasero Frappes delicately blend espresso and
milk powder for creamy frozen drinks.
Variety of Flavors
Three great flavors to choose from – Latte
(higher milk content), Mocha (higher cocoa
content) and cappuccino (higher espresso
content).
For additional flavors, combine with any Stasero
Syrup.
No refrigeration required
Takes up minimal space behind the espresso bar.
1 Year Shelf Life
Value and convenience in one bottle.
Sauces
Make extra creamy, extra rich drinks that will delight the senses and keep
customers coming back from more!
Features
Benefits
Ready to use
Simply pump sauce into cup. Sauces blend
perfectly for even distribution in the cup.
Unique Formulation
Specifically designed for specialty coffee
beverages and hot temperatures.
Variety of Flavors
Three great flavors to choose from – Dark
Chocolate (sweet with a hint of bitter), White
Chocolate (creamy and aromatic) and Caramel
(tastes just like an old-fashioned toffee).
Combine any sauce with Stasero Syrups for an
unlimited number of flavor creations.
Value Packaging
Gallon jugs take up little space and the clear
bottles let you know when you are getting low
and its time to re-order.
1 Year Shelf Life
Value and convenience in one bottle.
Toppings and Powder Flavors
Toppings
Vanilla*
Raspberry*
Chocolate*
Cinnamon*
Nutmeg*
White Chocolate*
Toasted Coconut
Mini Marshmallow*
Frappes
(Bulk Sizes Only)
Mochas
Lattes
Cappuccinos
Powdered Drinks
(Bulk Sizes Only)
Spiced Apple Cider
Hot Cocoa Mix
*Available in Bulk Size
Packaging Options: Please see product specifications
Sauces
(Gallon Sizes Only)
Caramel
Chocolate
White Chocolate
Frequently Asked Questions
At some time or another, you may be asked about Stasero.
Here are some quick answers!
What makes Stasero different from other brands?
Stasero Syrups are uniquely formulated for Specialty Coffee. Our Vanilla,
Hazelnut, Caramel all are true, pure flavors that won’t alter the taste of the drink,
while delivering a strong flavor and aroma in every sip. Additionally, with
Stasero, you have a “1-stop shop” where you can get your syrups, tea
concentrates, shakable toppings and other specialty beverage products.
Who makes Stasero’s flavors?
Stasero has an in-house R&D team that is constantly developing new flavors and
improving existing one. Our panel of taste testers try each flavor and finally, the
owners of the company approve all flavors.
What’s the Brix level of your flavors?
The brix level is different for each flavor. Our brix range is between 45 and 65.
Does everyone like the same flavors?
No, taste is highly subjective. What one person may like, another may not. Each
person experiences taste in different ways.
Are Stasero Flavors All Natural?
Stasero strives to provide the best flavor profile in each flavor. While we try and
use natural ingredients whenever possible, some natural flavors break down
quickly in a hot drink. Artificial components are needed to maintain the
consistency and life of the favor for the duration of the drink. Additionally,
sometimes we find a better flavor profile with a natural and artificial flavor. Our
goal is to provide the best profiles at the best value.
What Sugar Free Sweetener do you use?
We use 100% Sucralose (Splenda®), which is one of the best products on the
market. It is made from sugar so it tastes like sugar yet does not have any
calories. It is heat stable and can be used in very hot beverages, even cooking.
Why do you use fruit concentrates in your syrup?
Part of our skill at developing new flavors is anticipating the use of each flavor.
Our most popular fruit flavors, raspberry, strawberry, blueberry, blackberry,
peach, are used predominantly in Italian Sodas. We add a real fruit concentrate,
so you taste pure fruit.
Do your flavors curdle milk?
As a general rule, no. However, because of the fruit concentrates in our fruit
flavors, the flavors have a higher citric acid level, which may curdle milk. As a
simple work-around, bring both the milk and syrup to heat together and no
curdling will occur. Also, Stasero fruit flavors with fruit concentrates are rarely
used in coffee applications, so this should never be an issue. None of our
traditional coffee flavors will curdle milk.
Do you offer glass and plastic bottles?
Yes. All products are available in glass and we offer about 20 of the most popular
flavors in plastic. Some flavors, like Chocolate, are not available in plastic
because of the hot temperatures required for cooking.
Are your products Kosher?
Yes, all Stasero products are Kosher Certified (“Kof-K”).
What are the ingredients of the Shakable Toppings?
Our toppings are made with premium spices and flavors. Each is mixed with
sugar or dextrose for the best flavor combinations. This prolongs the flavor of the
toppings and allow for a fresher product.
Can you tell me about Stasero?
Stasero has been manufacturing syrups and toppings since 1989. The company
was recently acquired in 2002 and has been aggressively promoting and building
the brand. Stasero is sold in over 20 countries worldwide and is launching on an
aggressive US campaign. Over the last couple of years, Stasero has undergone
many changes. We have improved the flavor profiles considerably and reengineered the labels. The company has an in-house R&D team, which constantly
monitors the competition and develops new flavors seasonally. The company is
under new management that is more aggressive and responsive to customers.
If you have more questions, please visit us at www.stasero.com
Favorite Recipes - Glossary of Terms
Crema: The dense golden foam that forms on the top of a fresh shot of espresso.
Espresso: 1.25 oz coffee, precisely measure and timed to enjoy immediately.
Granita: A frozen, slushy style drink made in a granita machine or blender.
Mocktail: A non-alcoholic cocktail.
Skinny: A latte made with non-fat milk.
Smoothie: A frozen slushy style drink made in a blender.
Steamer: Steamed milk with a shot of Stasero Syrup.
Drink Descriptions:
Caffe Americano: 1 shot of espresso; pour hot water to create a rich cup of mild
coffee.
Caffe Latte: 1 shot of espresso; pour steamed milk over and cap with rich, thick
foam.
Caffe Breve: 1 shot espresso; pour steamed half and half and cap with full, rich
froth.
Caffe Mocha: 1 shot espresso, 1 ounce chocolate syrup or sauce; pour steamed
milk and top with whipped cream.
Italian Cream Sodas: 1 ounce Stasero Syrup (any flavor), 1 ounce half and half;
pour club soda and add ice.
Italian Sodas: 1 ounce Stasero Syrup (any flavor); pour club soda and add ice.
Favorite Recipes - Lattes
Lattes
8 oz milk to 1 oz Espresso
1 shot of espresso; pour steamed milk over and cap with rich, thick foam.
English Toffee Latte
12 oz cup
1/2 oz Stasero English Toffee Syrup
1 oz Espresso
Fill with steamed milk and top with foam
Caramello Latte
12 oz cup
1/2 oz Stasero Caramel Syrup
1/2 oz Stasero Vanilla Syrup
1 oz Espresso
Fill with steamed milk and top with foam
White-Macadamia Latte
12 oz cup
1/2 oz Stasero White Chocolate Syrup
1/2 oz Stasero Macadamia Nut Syrup
1 oz Espresso
Fill with steamed milk and top with foam
White Russian Latte
12 oz cup
1/2 oz Stasero White Chocolate Syrup
1/2 oz Stasero Tiramisu Syrup
1 oz Espresso
Fill with steamed milk and top with foam
Hazelnut Latte
12 oz cup
1 oz Stasero Hazelnut Syrup
1 oz Espresso
Fill with steamed milk and top with foam
French Toast Latte
12 oz cup
1/2 oz Stasero Vanilla Syrup
1/2 oz Stasero Cinnamon Syrup
1 oz Espresso
Fill with steamed milk and top with foam
Sprinkle Stasero Cinnamon powder on
top
Cinnamon Roll Latte
12 oz cup
1/2 oz Stasero Caramel Syrup
1/2 oz Stasero Cinnamon Syrup
1 oz Espresso
Fill with steamed milk and top with foam
Sprinkle Stasero Cinnamon Powder on
top
Chocolate Butterfinger® Latte
12 oz cup
1/2 oz Stasero Chocolate Peanut Butter
Syrup
1 oz Espresso
Fill with steamed milk and top with foam
Brandy Latte
12 oz cup
1/2 oz Stasero Orange Brandy Syrup
1 oz Espresso
Fill with steamed milk and top with foam
Island Rum Latte
12 oz cup
1/2 oz Stasero Island Run Syrup
1 oz Espresso
Fill with steamed milk and top with foam
Hazelnut Roll Latte
12 oz cup
1/2 oz Stasero Caramel Syrup
1/2 oz Stasero Hazelnut Syrup
1 oz Espresso
Fill with steamed milk and top with foam
Favorite Recipes - Mochas
Mochas
8 oz milk to 1 oz Espresso & 1 oz Chocolate
1 shot of espresso & 1 oz Chocolate; pour steamed milk over and cap with rich, thick
foam.
Snowy Mocha
12 oz cup
1/2 oz Stasero White Chocolate Syrup
1oz Espresso
Fill with Steamed milk and top with foam.
Sprinkle Stasero Chocolate Powder on top
Double Chocolate Mocha
12 oz cup
1 oz Stasero Chocolate Syrup
1 oz Espresso
Fill with steamed chocolate milk and top with whipped cream
Raspberry Mocha
12 oz cup
1/2 oz Stasero Chocolate Syrup
1/2 oz Stasero Raspberry Syrup
1 oz Espresso
Fill with steamed milk and top with whipped cream
Sprinkle Stasero Raspberry Powder on top
Irish Cream Mocha
12 oz cup
1/2 oz Stasero Irish Cream Syrup
1/2 oz Stasero Chocolate Syrup
1 oz Espresso
Fill with steamed milk and top with whipped cream
Favorite Recipes – Non-Coffee
Steamers
8 oz milk to 1 oz Syrup
Steamed milk with a shot of Stasero Syrup
Hazelnut Steamer
12 oz cup
1 oz Stasero Hazelnut Syrup
Fill with steamed milk
Sprinkle with Stasero Vanilla Powder
Hot Chocolate
Don’t forget the mini marshmallows!
Gourmet Hot Chocolate
12 oz cup
1 oz Stasero Chocolate Syrup
1/2 oz Stasero Vanilla Syrup
Fill with steamed milk and top with
whipped cream
Chocolate Mint Hot Chocolate
12 oz cup
1 1/2 oz Stasero Chocolate Mint Syrup
Fill with steamed milk and top with
whipped cream
Apple Cider
Make hot or cold all year long.
Sparkling Apple Cider
1 scoop (or one heaping tablespoon) of
Stasero Spiced Apple Cider Mix
2 Tbs of hot water
Add mix and hot water to glass
Dissolve apple cider with hot water and stir
until well mixed
Add ice
Fill glass with sparkling water or club soda
.
Caramel Apple Cider
1 scoop (or one heaping tablespoon) of
Spiced Hot Apple Cider Mix
5 ounces of hot water
Add 1/2 ounce Stasero Caramel Syrup
Stir and Enjoy.
(For reduced sugar, use Stasero Sugar Free
Caramel Syrup.)
Green Spiced Apple Cider
1 scoop (or one heaping tablespoon) of
Stasero Spiced Hot Apple Cider Mix
5 oz of hot water
1/2 oz Stasero Lime Syrup
Stir and Enjoy
For Iced Cider, mix all ingredients and
pour into an 8-ounce glass filled with ice.
Favorite Recipes – Italian Sodas
Sodas
For a perfect Italian Soda use 1 part Stasero Syrup to 5 parts club soda. For an Italian Cream
Soda add 1/2 oz half and half.
Creamsicle Soda
12 oz glass
Fill glass with ice
1 oz Stasero Orange Syrup
1/2 oz Stasero Vanilla Syrup
1/2 oz half-n-half
Fill with Club Soda
Top with whipped cream
Cherry Coke Soda
16 oz glass
Fill glass with ice
1 oz Stasero Cherry Syrup
Fill with cola soda
Garnish with a cherry
(Optional – try with lemon, chocolate and
other Stasero Syrups)
Strawberry Kiwi Soda
12 oz glass
Fill glass with ice
1/2 oz Stasero Kiwi Syrup
1/2 oz Stasero Strawberry Syrup
Fill with Club Soda
Blackberry Sour Cream Soda
12 oz glass
Fill glass with ice
1/2 oz Stasero Blackberry Syrup
1/2 oz Stasero Lemon Syrup
1/2 oz half and half
Fill with Club Soda
Top with whipped cream
Irish Rose Cream Soda
12 oz glass
Fill glass with ice
1/2 oz Stasero Raspberry Syrup
1/2 oz Stasero Irish Cream Syrup
1/2 oz half and half
Fill with Club Soda
Top with whipped cream
Key Lime Cream Soda
16 oz glass
Fill glass with ice
1 oz Stasero Lime Syrup
1 oz Stasero Vanilla Syrup
1/2 oz half and half
Fill with Club Soda
Top with whipped cream
Cran-Raspberry Soda
12 oz glass
Fill glass with ice
1/2 oz Stasero Cranberry Syrup
1/2 oz Stasero Raspberry Syrup
Fill with Club Soda
Peaches & Cream Soda
12 oz glass
Fill glass with ice
1 oz Stasero Peach Syrup
1/2 oz half and half
Fill with Club Soda
Top with whipped cream
Root Beer Float Cream Soda
12 oz glass
Fill glass with ice
1 oz Stasero Root Beer Syrup
1/2 oz half and half
Fill with club soda
Top with whipped cream
Favorite Recipes – Teas
Teas
For best results use filtered or bottled water.
Hot Chai Latte
1 1/2 oz Stasero Chai Tea Concentrate
8 oz of steamed milk
Mix together
For extra spice, sprinkle with Stasero
Cinnamon Shakable Topping
Raspberry Sparkle Tea
1 oz Stasero Raspberry Tea Concentrate
8 oz sparkling water or club soda
Combine and add ice and stir
Serve with your favorite cookies
Sweet Peach Smoothie
2 oz Stasero Peach Tea Concentrate
4 oz of milk
2 cups of ice
Combine and blend until smooth and
creamy
Serve with peaches and a dollop of whipped
cream
Strawberry Sensation
1 1/2 oz of Stasero Strawberry Tea
Concentrate
8 oz cold milk
Combine and pour over ice
Serve with warm scones
Blackberry Heaven
2 oz Stasero Blackberry Tea Concentrate
2 scoops ice cream
Blend until smooth and creamy
Serve with fresh blackberries and a piece of
chocolate
Lemon Lime Love
2 oz Stasero Lemon Tea Concentrate
4 oz milk
2 cups ice
Add 2 slices of lime (without the peal)
and blend until smooth and creamy.
Mystic Mango Tea
2 oz Stasero Mango Tea Concentrate
4 oz hot water
Add one scoop of your favorite vanilla ice
cream, watch it melt and enjoy.
Favorite Recipes – Mocktails & Cocktails
Mocktails
A non-alcoholic cocktail.
Melon Spritzer
12 oz wine glass
1 oz Stasero Melon Syrup
4oz Club Soda
Fill with chilled white wine
Cherry Ice
3 oz Stasero Cherry Syrup
3 cups ice
Put into a blender and mix well
Spoon in a dish and freeze for 1 hour
Try any of your favorite fruit flavors!
Cocktails
The real deal!
Raspberry Martini
1 oz premium Vodka
5 ounces Stasero Raspberry Syrup
Add Ice to shaker
Add Vodka and syrup
Shake vigorously and strain into a
6-ounce martini glass
Garnish with fresh Raspberries or a twist of
lemon / lime
Cocoa Bean Martini
1 oz premium Crème De Cocoa Liqueur
5 ounces Stasero French Vanilla Syrup
Add ice to shaker
Add Crème De Cocoa Liqueur and syrup
Shake vigorously and strain into a 6-ounce
martini glass
Garnish with a cocoa bean or coffee bean
French Vanilla Martini
1 oz premium Vodka
5 ounces Stasero French Vanilla Syrup
Add Ice to shaker
Add Vodka and syrup
Shake vigorously and strain into a
6-ounce martini glass
Garnish with a coffee bean
Favorite Recipes – Milk Shakes
Shakes
Use premium ice cream for best results.
Orange Milk Shake
16 oz glass
2-3 scoops vanilla ice cream
6 oz cold milk
2 oz Stasero Orange Syrup
Put into a blender and mix 60 seconds
Chocolate Nut Shake
16 oz glass
1 oz Stasero Hazelnut Syrup
2 cups ice
2 shots cold espresso
2 scoops chocolate ice cream
Berry Milk Shake
16 oz glass
2-3 scoops vanilla ice cream
6 oz cold milk
2 oz Stasero Blackberry, Strawberry,
Blueberry or Raspberry Syrup
Put into a blender and mix 60 seconds
(Optional) Add fresh or frozen berries