WEDNESDAY 31 AUGUST 2016
A structured credit solution
for eligible retailers
Delighting customers with
unique brands
I
Ujjval Saraf and
Neha Saraf
U
jjval and Neha Saraf, co-owners
of Brandzstorm, are always
looking out at expanding their
portfolio. Today, their company boasts of
brands such as Gio Collection, Giordano,
Swiss Eagle, Nuband, SuperDry,
Lamborghini, Pierre Cardin and many
more. With nearly 200 employees, the
brand is gaining popularity year after
year. And they don’t wish stop just here.
Says Neha, “The core strategy is to
delight our loyal customers with upgraded products because they expect us to
deliver a more outstanding offering than
the earlier one. That’s our benchmark.”
Adds Ujjval, “When we are signing a
new brand on board, we have to think
from the point of view of the customer,
what would excite them. Each of our
brands have their own personality, just as
each of our partners do.”
The company has always given more
reasons to their customers to be glued
to their brands. Explains Neha, “We
want to amaze our customers with a
new collection every quarter with bigger and better choices in colour, design,
and style. Our customers don’t just buy
for themselves but also find the collection value for money, enough to be gifted to their near and dear ones. We usually have something for everyone in
our collection.”
Among their portfolio is Swiss Eagle,
which is one of the only four brands in
the world with the honour of bearing
the Swiss flag in its logo. It is known for
their impeccable precision, unsurpassable quality and state-of-the-art fea-
tures. Their latest collection spring
summer collection has new models for
men and women, who are looking for
classy and sophisticated timepieces
like Sateen, Sateen II, Admiral,
Garrison and Regiment.
Men can create their perfect fashion
statement with metal strapped chronographs, round dial-blue silicon straps
and black leather belts. Women can
choose blue hued, peach, blue dial and
rose gold case, black dial and gold case
or round maroon dials, whatever takes
their fancy. These classy timepieces add
not only add elegance but are also
affordable and priced between Rs 8450
and Rs 22,250. Created in 1961 by Hans
Noll, these watches have been engineered to the exacting Swiss standard
since the past 50 years. All Swiss Eagle
watches carry a sapphire crystal lens,
which is harder and far more scratchresistant than glass. They also come
with bezels that have inbuilt luminous
markers that glow, making it easier to
view in low light as well.
Italian brand Gio Collection is a watch
and accessory brand for the evolved
youth of today. Its core philosophy comprises original designs and a fun, versatile and affordable luxury collection
designed to meet the varied and dynamic needs of trend-conscious men and
women worldwide. Its provocative,
tongue-in-cheek advertising, unique and
affordable designs, and quick extension
across categories, ensures popularity
with the youth, making it one of the
fastest growing fashion brands in the
Just Buy Live’s Udhaar
scheme helps retailers
expand their business
country. The last time Gio came around,
they asked the men to ‘spot her, sway her,
grab her, and hold her tight’ and this
time around, all they ask is the ladies to
have a tad of fun — the right way with all
that flair! Gio calls it Seduction. This collection has something for everyone —
the ladies have new dials in the
Aphrodite and Artemis collection while
the men can take their pick from the
Thorr and Osiris.
Giordano helps you make a unique
fashion statement with its quirky collection. The timewear’s new ‘Best Buy’ collection celebrates the off-beat individual
who just wouldn’t make do with the
banal. Add some brightness to your
wardrobe with these contrasting
coloured accessories. The bracelet
colours ranging from metallic blue,
chocolate brown, smoke grey, carbon
black to the vibrant rose gold, add just
the right amount of zing to your cool
summer wear.
True to Giordano’s brand identity each
colour stands for all kinds of personalities — from sophisticated, fun-loving,
youthful and unconventional to the styleconscious. Each timepiece can tell many
stories depending on what look you
decide to carry today — the same timepiece can take you from a cocktail party,
to the squash court, beach or your office.
The husband-wife duo are enthusiastic
about adding more brand in their portfolio. Ends Ujjval, “This is want drives us.
We want to be ahead in our own game
and garner loyal customers and patrons
on our journey.”
n the age of billion-dollar corporates and glittering IT firms,
small retailers — the ones who
make their living from selling
soaps, groceries, mobile recharge
cards, medicines etc. — still form
the backbone of the economy. Over
50 million people across India are
self-employed, from street vendors
to kiranas to corner store owners.
These retailers operate in a funding void, almost completely excluded from the financial services
mainstream. Banks steer clear of
lending to these micro and small
enterprises or set impossible collateral requirements.
This is the reason 98 per cent of
small retailers have never borrowed a rupee from an institution. Today, Just Buy Live, the
world’s first and largest e-distributor, has used technology to solve
this problem. Along with its partner Religare Finvest Limited, a
market leading SME focused
NBFC, the company launched
Udhaar by Just Pay, a structured
credit solution for every eligible
retailer exclusive to Just Buy’s
app platform. Just Buy provides
Udhaar from two lakh rupees
onwards to retailers registered on
the app and without collateral or
unnecessary paperwork.
“Offering an entrepreneur the
freedom to trade I believe is a fundamental right. Just Buy has
already pre-approved credit lines
for over 50,000 retailers and opened
lines of over 25 crore so far in only
a few months. The aim is to provide 500 crore in credit to one lakh
retailers by the end of 2016. This
will truly level the playing field
and democratise trade,” says Sahil
Sani (Chairman and CEO, Just
Buy Live).
Thinkstock
HOW TO DRESS LIKE A STAR WITHIN YOUR BUDGET
I
f you are a fashion buff,
you've probably craved
for the outfits sported by
celebrities. But if you make
smart fashion choices, you
can ace the looks within
your budget. Here’s how...
Embrace minimalism:
Have you ever noticed that
the best dressed celebrities
are often minimalist in
theirfashion choices? And
the reason for this is simple
— clean, classic styles are
always in vogue and difficult to go wrong with.
Minimalism in terms of
accessorising, layering and
even make-up, tends to create a more elegant and
sophisticated look.
Concentrate on the fit:
Rarely would you find any
celebrity wearing ill-fitted
clothes. When they go to Alist events, their outfits are
often tailor-made to fit them
perfectly. Now, we can't customise each dress for a stellar fit, but we can always
avoid clothes that don't fit
well. Next time you shop,
concentrate more on the fitting rather than the colour
and print.
Don’t forget hair and
make-up: Celebrities are
always called out when
their hair or make-up is
sloppy, because if these are
THE DAILY CROSSWORD
unkempt or badly done, it is
highly noticeable and generally steals all the attention, no matter how lovely
the clothes may be. So
whenever you dress up,
make sure your hair and
make-up is on point too.
Be a sale-monger: It cannot be denied that one of
the reasons celebrities are
our fashion gurus is
because they wear the best
of the best. We may not be
able to afford their kind of
couture pieces, but we can
surely try. Make sure to
pick up a few items during
the sale season to wear on
special occasions.
—IANS
SOLUTIONS TO GAMES/PUZZLES
TIMES SUDOKU
JUMBLE
Jumbles: EXERT
TAKEN OSPREY
TROWEL
Answer: The collector of classic films
owned — “REEL”
ESTATE
SCRAMBLE
Words: Geode,
could, output,
deepen
Answer: The fight is
never about grapes
or lettuce. It is
always about
people. - Cesar
Chavez
MINDBENDER
The woman was a
photographer. She
shot a picture of her
husband, developed it,
and hung it up to dry.
SPELLATHON
heir, HERRING,
hinge, hire, neigh,
nigh
WHATZIT?
Once and for all
LOOP THE LOOP
TIMES HITORI
“The Udhaar credit scheme came as a boon for us. I have received over 40 lakhs udhaar
and this has helped me buy stocks regularly from the app.”
— Mukesh Hiran (Owner, Solutions, Ghatkopar)
“This is a profit making app for retailers, where you get everything under one roof. Udhaar of
two lakh rupees that I received has been helpful in expanding my business.”
— Ketan Sanghvi (Owner, New Classic Toys, Vashi)