TSX/NYSE/PSE: MFC
SEHK:945
For Immediate Release
January 13, 2016
Manulife Philippines Unveils ManulifeMOVE:
A Simple Way to Earn Premium Discounts By Being Active
Manila, Philippines – Manulife Philippines today announced the launch of ManulifeMOVE, an
innovative program that rewards customers with discounted premiums for living a more active
lifestyle. This new approach to insurance is designed to appeal to an increasingly tech-savvy
customer base, who are conscious about staying active and healthy.
Get rewards for staying active
ManulifeMOVE members are able to measure various activity indicators with the use of fitness
trackers synched with the ManulifeMOVE app on iOS or Android devices. Progress can be tracked
over time through the number of steps or movements they make when they walk, run or engage in
other physical activities.
A ManulifeMOVE member can earn premium discounts simply by staying active. With an average
of 5,000 steps each day, a member can receive a 5 per cent premium discount for the next year of
their eligible policy. By moving more, members can get higher discounts on their premiums: 7 per
cent and 10 per cent savings can be earned by achieving an average of 7,000 and 10,000-stepsper-day, respectively*, subject to applicable terms and conditions of the program.
Making insurance work the way our customers want it to
“ManulifeMOVE represents a paradigm shift in how people think about insurance,” said Ryan
Charland, Manulife Philippines’ President and Chief Executive Officer. “Our customers have told us
they want to be healthier by being more active, and want to use technology to help them achieve
their fitness goals. We want to show them that they are the heart of our business, and that we
innovate in response to their needs. With ManulifeMOVE, we’re pleased to provide them with a
program that will reward them for being and staying active.”
“Across Asia, Manulife is focused on helping its customers live a more active lifestyle in an
accessible, simple and engaging way,” added Jason Dehni, Chief Marketing and Distribution Officer
of Manulife Asia. “We are excited to launch ManulifeMOVE in the Philippines on the heels of its
successful launch in Hong Kong and Macau.”
www.manulife.com.ph
ManulifeMOVE members can access tips on how to stay active and healthy through the
ManulifeMOVE app, which is available on iOS and Android.
“The insurance industry has traditionally been transaction and product focused,” said Charland.
“However at Manulife, we’re focused on building long lasting customer relationships and providing
solutions beyond just financial protection. We want to continuously engage with them to ensure they
lead a healthier lifestyle.”
How to join
Customers may become members of ManulifeMOVE by buying any of the eligible products, which
include Manulife Health Choice, Adam, Eve, and any Manulife product with critical illness or hospital
income benefit riders. Subject to applicable promo mechanics, from now until March 31, 2016,
customers who buy these products, make an initial premium payment of Php5,000 and join
ManulifeMOVE can claim a Misfit Shine fitness tracking device. Those who are unable to meet the
initial payment requirement can still avail of a 25% discount on their purchase of either Misfit Shine
or Fitbit Flex.
The program is also open to customers of the Manulife China Bank Life Assurance Corporation
(MCBL) who buy Health Choice, as well as MCBL Enrich and MCBL Invest with critical illness and
hospital income benefit riders.
A campaign to MOVE
ManulifeMOVE’s launch is supported by an integrated marketing campaign featuring Filipino actors
and Manulife Philippines brand ambassadors Sarah Geronimo and Richard Yap. To encourage
consumers to move more, the Company will also launch a series of dance tutorial videos with the
G-Force, the hottest local dance group, dancing to the ManulifeMOVE Anthem composed by
award-winning composer Thyro Alfaro and performed by recording artist James Reid, also one of
the most popular young actors in the Philippines today.
“The launch of ManulifeMOVE is the perfect way to kickstart 2016,” said Yap. “Many of us have
included being healthier and more active in our resolutions for the new year. Manulife enables us to
start our own health stories for the year and follow through on these resolutions in an easy and
exciting way.”
“It’s great that Manulife is encouraging people to embrace an active lifestyle,” said Geronimo.
“Through ManulifeMOVE, they’re putting customers like myself on the road to improving our overall
well-being. I’m excited to be a part of the ManulifeMOVE movement.”
For more information about ManulifeMOVE, visit any Manulife branch, call Manulife Customer Care
at (02) 884-7000, Monday to Friday, 8:00 AM – 5:00 PM or send an email to
[email protected].
*Applicable to products with Health Choice, Adam, Eve and Seasons with Critical Illness (CI) and Hospital
Income Benefit (HIB) riders. For other products with CI and HIB riders, the discount will only apply to the cost
of the riders.
www.manulife.com.ph
About Manulife Philippines
The Manufacturers Life Insurance Company opened its doors for business in the Philippines in 1907. Since
then, Manulife’s Philippine Branch and later The Manufacturers Life Insurance Co. (Phils.), Inc. (Manulife
Philippines) has grown to become one of the leading life insurance companies in the country. Manulife
Philippines is a wholly-owned domestic subsidiary of Manulife Financial Corporation, among the world’s
largest life insurance companies by market capitalization.
About Manulife
Manulife Financial Corporation is a leading international financial services group providing forward-thinking
solutions to help people with their big financial decisions. We operate as John Hancock in the United States,
and Manulife elsewhere. We provide financial advice, insurance and wealth and asset management solutions
for individuals, groups and institutions. At the end of 2014, we had 28,000 employees, 58,000 agents, and
thousands of distribution partners, serving 20 million customers. At the end of September 2015, we had $888
billion (US$663 billion) in assets under management and administration, and in the previous 12 months we
made more than $23 billion in benefits, interest and other payments to our customers. Our principal
operations are in Asia, Canada and the United States where we have served customers for more than 100
years. With our global headquarters in Toronto, Canada, we trade as ‘MFC’ on the Toronto, New York, and
the Philippine stock exchanges and under ‘945’ in Hong Kong. Follow Manulife on Twitter @ManulifeNews or
visit www.manulife.com or www.johnhancock.com.
Media Contacts:
Melissa Henson
Manulife Philippines
(+632) 884-5484
[email protected]
Dessa Virtusio
Virtusio PR International, Inc.
(+632) 631-9479
[email protected]
www.manulife.com.ph