© Inter IKEA Systems B.V. 2016 Children’s Right to Play & Develop An IKEA Good Cause campaign www.IKEA.ca © Inter IKEA Systems B.V. 2016 2 | IN T RO D U C T IO N Let’s Play for Change The new IKEA Good Cause campaign, Let’s Play for Change, will specifically focus on children’s right to play and develop, highlighting the benefits of play for all children. Though the topic is new, the mechanics are familiar. For every children’s book and toy sold during the campaign period, the IKEA Foundation will make a donation of $1 to projects in some of the poorest communities in the world, supporting children’s development and learning, equal participation, sports, and of course – play. Credit: Bharat / Special Olympics © Inter IKEA Systems B.V. 2016 3 | T H E IK E A P OIN T O F V IE W O F P L AY Why is play important? We know that play is learning for life. It fuels our development. It makes us more creative, stronger and more active. It teaches us how to work together and care about each other. It sparks curiosity. Play makes the world bigger. For children and grown-ups. So for us, it makes sense to see how we can find ways to do more of it. It helps to think of play not as toys and games (although those definitely don’t hurt!), but as a state of mind. A way of finding the fun in everything you do – especially those normal, everyday activities that are such a big part of our lives at home. »We know that the world wants and needs more play. In our research we’ve seen that 50 % of all adults want to find their inner child.« »Only 6 % of parents interviewed said they had no concerns about their child.« »Safety concerns continue to directly affect children’s play. Anxiety about allowing children to play out with their friends has increased.« Say Yes to Play. Source: Playreport 2015 IKEA puts children first IKEA aims to be the leading company in securing and supporting children’s rights by integrating the best interest of the child in everything we do. We advocate for children’s rights and influence change where we can. By 2020, Children’s Rights Business Principles will be fully integrated into our ways of working, and support for children’s rights is evident in all our key policies and strategies. For more information about how IKEA Group works with Children’s Rights, read our annual Sustainability Report on IKEA.com. © Inter IKEA Systems B.V. 2016 4 | T H E IK E A P OIN T O F V IE W O F P L AY © Inter IKEA Systems B.V. 2016 5 | M E E T T H E PA R T N E R S Play is a basic need Many people are not aware that play is a basic need, and that every child has a right to it under the UN conventions on the Rights of the Child. The IKEA Foundation has partnered with some of the most prominent NGOs on this topic: Handicap International, Room to Read, Save the Children, Special Olympics, UNICEF, and War Child. The partner programs funded by the campaign will focus on creating safe spaces for vulnerable children to play and develop. Credit: Bharat / Special Olympics The IKEA Foundation The IKEA Foundation (Stichting IKEA Foundation) is the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies. We aim to improve opportunities for children and youth in some of the world’s poorest communities by funding holistic, long-term programs that can create substantial, lasting change. The IKEA Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life: a place to call home; a healthy start in life; a quality education; and a sustainable family income, while helping these communities fight and cope with climate change. Learn more at: www.IKEAfoundation.org © Inter IKEA Systems B.V. 2016 6 | M E E T T H E PA R T N E R S © Inter IKEA Systems B.V. 2016 7 | M E E T T H E PA R T N E R S War Child War Child works toward a world in which no child’s life is torn apart by war. Armed conflict is a reality for millions of children today. War Child is committed to supporting these children to overcome their experiences, and have a real chance at a better future. We work in 14 war-torn countries with the people and institutions that play an important role in children’s lives such as parents, teachers, community groups and governments. This approach gives children the confidence and opportunity to build a brighter future for themselves, their families and their communities. For the Let’s Play for Change campaign War Child will provide children in Jordan and Lebanon, who have been affected by the Syrian conflict, a safe environment to play, learn and develop. Lebanon Jordan Learn more at: www.warchild.org Credit: War Child © Inter IKEA Systems B.V. 2016 8 | M E E T T H E PA R T N E R S Save the Children Save the Children believes every child deserves a future. Around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. For the Let’s Play for Change campaign Save the Children will prevent unsafe migration of children by promoting protection, education and play for children on the move. Ethiopia Bangladesh Learn more at: www.savethechildren.net Credit: Hedinn Halldorsson / Save the Children © Inter IKEA Systems B.V. 2016 9 | M E E T T H E PA R T N E R S UNICEF UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For the Let’s Play for Change campaign UNICEF will provide safe spaces, education, nutrition and health support to promote Early Childhood Development and child protection for children in resource-poor communities. China India Kenya Indonesia Learn more at: www.unicef.org Credit: UNICEF/Singh © Inter IKEA Systems B.V. 2016 10 | M E E T T H E PA R T N E R S Room to Read Founded on the belief that World Change Starts with Educated Children®, Room to Read’s innovative model focuses on systemic transformation within schools in low-income countries during two time periods which are most critical in a child’s schooling: primary school for literacy acquisition and secondary school for girls’ education. Room to Read works in collaboration with local communities, partner organizations and governments to develop literacy skills and a habit of reading among primary school children, and to ensure girls can complete secondary school with the skills necessary to negotiate key life decisions. Room to Read aims to invest in the futures of at least 15 million children by 2020. Room to Read will transform the lives of children through a quality education that includes teacher training, learning materials, and developing in children both literacy skills and reading habits. Bangladesh Indonesia Learn more at: www.roomtoread.org Credit: Room to Read © Inter IKEA Systems B.V. 2016 11 | M E E T T H E PA R T N E R S Handicap International Handicap International is an independent international aid organisation. It has been working in situations of poverty and exclusion, conflict and disaster for more than 30 years. Working alongside persons with disabilities and other vulnerable groups, our action and testimony is focused on responding to their essential needs, improving their living conditions, and promoting respect for their dignity and basic rights. Since it was founded in 1982, Handicap International has set up development programs in more than 60 countries and intervenes in numerous emergency situations. For the Let’s Play for Change campaign Handicap International will provide Early Childhood Development opportunities to children with disabilities and other vulnerable children in displacement settings. Pakistan Bangladesh Thailand Learn more at: www.handicap-international.org Credit: © A.Jacopucci / Handicap International CAMPAIGN GRAPHICS CAMPAIGN HASHTAG #letsplay WATERMARK CAMPAIGN MECHANICS Many children around the world lack safe spaces to play. For every children’s book and toy sold from 20 November – 24 December, IKEA Foundation will donate $1 supporting children’s right to play and develop. PARTNER LOGOS © Inter IKEA Systems B.V. 2016 12 | T H E IK E A P L AY R A N G E OV E RV IE W The IKEA Play range There’s nothing complicated about play. The only energy needed is your child’s (and there’s plenty of that!). Our safe and fun toys motivate children to develop motor skills, social skills and logical thinking, through role play, imagination, creativity and movement. In this year’s campaign all toys, children’s books and play furniture are included. Find a sample of that range on the following pages. For more, go to IKEA.ca. © Inter IKEA Systems B.V. 2016 13 | T H E IK E A P L AY R A N G E OV E RV IE W HEMMAHOS PLUFSIG PE603109 PE590487 PE590495 PE591971 PE376202 HEMMAHOS soft toy, cactus $9.99. Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Designer: Malin Unnborn. Green HEMMAHOS soft toy, clock $14.99. Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Designer: Malin Unnborn. Red HEMMAHOS soft toy, pen $19.99. Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Designer: Malin Unnborn. Yellow HEMMAHOS soft toy, toothbrush $19.99. Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Designer: Malin Unnborn. Green PLUFSIG folding gym mat $49.99. Recommended for ages from 18 months. 100% polyester and polyethylene foam. Designer: Tina Christensen. L185×W78cm. 3.2cm thick. Green LATTJO MÅLA PE520913 PE520916 PE294431 PE305253 LATTJO dart game $19.99. Includes: 1 dartboard (Ø60cm) and 9 balls (Ø6cm). Recommended for ages from 6 years. 100% polyester. LATTJO stacking game $14.99/54 pack. Includes: 54 wooden blocks (L8×W2.5, H1.5cm) and 1 dice (L2×W2, H2cm). Recommended for ages from 6 years. Painted, clear lacquered solid beech. MÅLA felt-tip pen $2.99/12 pack. 12 felt-tip pens in different colours included. Recommended for ages from 3 years. Designers: S Fager/C Tubertini. MÅLA watercolour box $9.99. Includes: 14 tablets in different colours, tray, 2 water cups and 2 brushes. Recommended for ages from 3 years. Designers: S Fager/C Tubertini. © Inter IKEA Systems B.V. 2016 14 | T H E IK E A P L AY R A N G E OV E RV IE W DUKTIG GUNGGUNG PE232792 PE214927 PE553764 PE404949 PE376218 DUKTIG 5-piece kitchen utensil set $5.99. Recommended for ages from 3 years. Reinforced polyamide plastic and stainless steel. DUKTIG 5-piece cookware set $9.99. Recommended for ages from 3 years. Stainless steel. DUKTIG play kitchen $119. Recommended for ages from 3 years. Birch plywood and polypropylene plastic. Designer: Mikael Warnhammar. W72×D40, H109cm. DUKTIG toy cash register $19.99. Cut-out play money and two credit cards included. Recommended for ages from 3 years. Plywood and polypropylene plastic. Designer: Henrik Johansson. L19×W18, H11cm. GUNGGUNG swing $29.99. Recommended for ages from 3 years. 100% polyester. Designer: Tina Christensen. Max. height 270cm. Green PE592239 PE605469 PE610240 PE598765 PE553159 BOKLIG book, set of 3 $19.99. Recommended for ages 2–7. Text by Ulf Stark, illustrations by Ann-Cathrine Sigrid Ståhlberg. HEMMAHOS – LET’S GO book $7.99. Recommended for ages 2–7. Text by Ulf Stark, illustrations by Malin Unnborn. LATTJO – PERFECT PARTY book $7.99. Recommended for ages 2–7. LATTJO activity book $14.99. Recommended for ages from 3 years. SAGOSKATT – THE FRIENDS IN FANTASY FOREST book $7.99. Recommended for ages 2–7. Text by Ulf Stark. Illustrations by Sara N Bergman. BOOKS © Inter IKEA Systems B.V. 2016 15 | T H E IK E A P L AY R A N G E OV E RV IE W BOOKS © Inter IKEA Systems B.V. 2016 16 | T H E IK E A P L AY R A N G E OV E RV IE W GAMES PE552185 PE583407 PE559684 PE513109 PE513121 SKOGSLIV – THE OWL GOES ON HOLIDAY book $7.99. Recommended for ages 2–7. Text by Ulf Stark, illustrations by Ann-Cathrine Sigrid Ståhlberg. SAGOSKATT colouring book $5.99. Recommended for ages from 3 years. SAGOSKATT card game $7.99/17 pairs. Includes 34 cards (17 image pairs). Recommended for ages from 3 years. KVACK card game $7.99/17 pairs. Includes 34 cards (17 image pairs). Recommended for ages from 3 years. Illustrations by Silke Leffler. STRÖVA card game $7.99/17 pairs. Includes 34 cards (17 image pairs). Recommended for ages from 3 years. Illustrations by Ann-Cathrine Sigrid Ståhlberg. PE374448 PE374453 PE374452 PE374450 MAMMUT children’s chair, in/outdoor $16.99. Polypropylene plastic. Designers: M Kjelstrup/A Östgaard. W39×D26, H67cm. Light blue MAMMUT children’s chair, in/outdoor $16.99. Polypropylene plastic. Designers: M Kjelstrup/A Östgaard. W39×D26, H67cm. Light green MAMMUT children’s chair, in/outdoor $16.99. Polypropylene plastic. Designers: M Kjelstrup/A Östgaard. W39×D26, H67cm. Light pink MAMMUT children’s table, in/outdoor $39.99. Polypropylene plastic. Designers: M Kjelstrup/A Östgaard. Ø85, H48cm. Light green MAMMUT © Inter IKEA Systems B.V. 2016 17 | T H E IK E A P L AY R A N G E OV E RV IE W MAMMUT PE374449 PE374451 PE239756 PE374455 PE374454 MAMMUT children’s table, in/outdoor $34.99. Polypropylene plastic. Designers: M Kjelstrup/A Östgaard. L77×W55, H48cm. Light blue MAMMUT children’s table, in/outdoor $34.99. Polypropylene plastic. Designers: M Kjelstrup/A Östgaard. L77×W55, H48cm. Light pink MAMMUT children’s stool, in/outdoor $8.99. Polypropylene plastic. Designers: M Kjelstrup/A Östgaard. Ø30, H30cm. White MAMMUT children’s stool, in/outdoor $8.99. Polypropylene plastic. Designers: M Kjelstrup/A Östgaard. Ø30, H30cm. Dark blue MAMMUT children’s stool, in/outdoor $8.99. Polypropylene plastic. Designers: M Kjelstrup/A Östgaard. Ø30, H30cm. Dark pink SAGOSKATT 2016 KIDS DESIGN FOR KIDS © Inter IKEA Systems B.V. 2016 18 | T H E IK E A P L AY R A N G E OV E RV IE W Kids designing for kids – for every child’s right to play and develop For the second year in a row we invited children to create this year’s limited edition collection SAGOSKATT. Children from around the world have participated by drawing their own imaginary creature, with the chance of getting our help turning it into a real soft toy. In total over 52,000 drawings were part of the drawing competition. Out of all these wonderful drawings, a jury had the hard task of settling on 10 winners aged from 5 to 9 years. Among the 10 winners we find a warm and happy soft toy sun, a red “wannabe-scary” monster, a green “frog-pig-monkey” with three legs, and lots more: Bodil Fritjofsson, product developer Children’s IKEA, comments on the 10 final drawings: “There are so many creators out there. The world will not lack potential future artists and designers, some of the drawings are real pieces of art. The event creates opportunities for children to be creative and get to draw their dream soft toy and that opens up their fantasy, which really shows in the art.” This year, the winners come from: •Thailand •Indonesia •Spain •Hong Kong •Czech Republic •Egypt •Finland •France •Turkey •Canada © Inter IKEA Systems B.V. 2016 19 | T H E IK E A P L AY R A N G E OV E RV IE W The children that took part in the drawing competition did not only share their dreams and imagination. At the same time they contributed to every child’s right to play and develop. The SAGOSKATT collection, as well as all Children’s IKEA toys and books, are contributing to this year’s IKEA Let’s Play for Change campaign that supports children’s rights to play and develop. Let’s Play for Change, highlights the benefits of play for all children. For every children’s book and toy sold during the campaign period, the IKEA Foundation will make a donation of $1 to projects in some of the poorest communities in the world, supporting children’s development and learning, equal participation, sports, and of course – play. © Inter IKEA Systems B.V. 2016 Let’s Play for Change Say “Hej!” to some new friends © Inter IKEA Systems B.V. 2016 21 | T H E IK E A P L AY R A N G E OV E RV IE W Young Canadian Wins Coveted Spot in IKEA Global Soft Toy Drawing Competition SAGOSKATT soft toy The Sun Designed by a kid, for kids. Created by Léonard, 6 years old, Canada A genuinely cheerful soul who always greets you with a big smile and a warm hug. “IKEA received tens of thousands of drawing submissions from around the world and we are thrilled that a winner from Canada has been selected,” said David McCabe, Acting President, IKEA Canada. “This campaign not only inspires creativity and imagination, but allows children from around the world to make a global impact to encourage children’s rights to play.” PH139478 Sun da years, Cana Léonard, 6 r: ne ig es D PH139474 1. Can you please tell us what kind of soft toy you have drawn? I drew a sun. 2. What’s the name of your soft toy? Super soleil. 3. What did you think of when you drew the soft toy? I thought to put beautiful colours and a beautiful smile to win my soft toys. “Warm, happy, just lights up, waving — saying hello!” © Inter IKEA Systems B.V. 2016 2 2 | T H E IK E A P L AY R A N G E OV E RV IE W PH139477 PH139478 PH139470 PH139471 Dinosaur Designer: Yik, 7 years, Hong Kong nster Bacterium/mo years, Thailand 5 a, rad uti Ch Designer: PH139475 Dog Designer: Mi ro, 7 years, Finland Dinosaur/horse Designer: Naurazka, 9 years, Indonesia /monkey Frog/pig ance 6 years, Fr a, aï M Designer: 1. Can you please tell us what kind of soft toy you have drawn? 1. Can you please tell us what kind of soft toy you have drawn? 1. Can you please tell us what kind of soft toy you have drawn? 1. Can you please tell us what kind of soft toy you have drawn? 1. Can you please tell us what kind of soft toy you have drawn? Bacteria that feeds on sugar and carbohydrates on our teeth. A dinosaur. The drawing is a combination between horse and dinosaur, I would call it “horsaurus”. It is a dog, with spots. It’s a frog with the nose of a pig and the tail of a monkey. Apatosaurus. 2. What’s the name of your soft toy? Täpy. 3. What did you think of when you drew the soft toy? I named my drawing “Arel”. 3. What did you think of when you drew the soft toy? I don’t want my soft toy to disappear, I hope every kid would remember my soft toy. 3. What did you think of when you drew the soft toy? 2. What’s the name of your soft toy? At first, I wanted to name it ‘naked monster’ but dad misheard it as ‘nugget’ which was what we had before the drawing competition. 3. What did you think of when you drew the soft toy? I thought of bacteria on our teeth. I think they look like this with these body parts including belly button and nipples. They smile ear to ear to show their healthy teeth after eating all ours. 2. What’s the name of your soft toy? When I drew it, I thought of a friendly, kind and good dinosaur. 2. What’s the name of your soft toy? 2. What’s the name of your soft toy? Grebouille. When my mum told me to draw, I knew that I wanted to draw a dog I could play with. It took me 4 minutes to draw Täpy. 3. What did you think of when you drew the soft toy? It’s beautiful and funny, it’s pretty. © Inter IKEA Systems B.V. 2016 What the designers said PH139472 PH139469 PH139476 Owl , 6 years, Spain Designer: Amina Lion Designer: Irm ak, 5 years, Turkey Twin bird ic 6 years, Czech Republ áš, Luk er: Design Duck Designer: Sa lma, 8 years, Egypt 1. Can you please tell us what kind of soft toy you have drawn? 1. Can you please tell us what kind of soft toy you have drawn? 1. Can you please tell us what kind of soft toy you have drawn? 1. Can you please tell us what kind of soft toy you have drawn? I drew an owl. It is pink with “bluepurple“ wings with an orange beak and legs, wears glasses and it has very long eyelashes. It has to be soft and very smooth. I drew a lion. Bird with two heads and one body. I drew a small yellow duck. 2. What’s the name of your soft toy? 2. What’s the name of your soft toy? 2. What’s the name of your soft toy? The name of my soft toy is Yumuş. Dvojptáček. Her name is Susu. 2. What’s the name of your soft toy? 3. What did you think of when you drew the soft toy? 3. What did you think of when you drew the soft toy? 3. What did you think of when you drew the soft toy? It’s called ”Pachón”, ”Owl Pachón” because pachón in mexican means cuddly (my mother is Mexican). I love lions, however I have never seen one. I wanted to draw a rocket but before the workshop I changed my mind and started to draw a twinbird. It was suddenly an idea. I love ducks so much so I wanted to draw one. 3. What did you think of when you drew the soft toy? I wanted to do something very pretty to help other children. © Inter IKEA Systems B.V. 2016 PH139479 PE610389 SAGOSKATT soft toy $1.49/ each Recommended for ages from 12 months. Fabric: 100% polyester. Filling: Polyester fibres. L14cm. Assorted colours PE610414 PE610427 PE610397 PE610401 PE610392 SAGOSKATT soft toy, owl $6.99 This soft toy was drawn by Amina, 6. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L30 cm. SAGOSKATT squeaky toy, duck $4.99 This soft toy was drawn by Salma, 8. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L20 cm. Yellow SAGOSKATT soft toy, dinosaur $6.99 This soft toy was drawn by Yik, 7. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L47 cm. Green SAGOSKATT soft toy, dinosaur/ horse $4.99 This soft toy was drawn by Naurazka, 9. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L22 cm. Pink SAGOSKATT soft toy, bacterium/monster $6.99 This soft toy was drawn by Chutirada, 5. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L30 cm. Red PE610423 PE610412 PE610407 PE610409 PE610421 SAGOSKATT soft toy, twin bird $6.99 This soft toy was drawn by Lukáš, 6. Recommended for ages from 18 months. Fabric: 100 % polyester. Filling: Polyester fibres. L130 cm. SAGOSKATT soft toy, lion $6.99 This soft toy was drawn by Irmak, 5. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L35 cm. SAGOSKATT soft toy, dog $4.99 This soft toy was drawn by Miro, 7. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L30 cm. Blue SAGOSKATT soft toy, frog/pig/ monkey $4.99 This soft toy was drawn by Maïa, 6. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L25 cm. SAGOSKATT soft toy, sun $4.99 This soft toy was drawn by Léonard, 6. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L17 cm. Yellow © Inter IKEA Systems B.V. 2016 SAGOSKATT 2016 – Product Index Want to take part next time? Stay tuned! © Inter IKEA Systems B.V. 2016 IKEA FAMILY will soon launch the third drawing competition, where kids from around the world will once more get the chance to draw and share their own dream soft toy. Sign up as an IKEA FAMILY member today to make sure that you get to know when it happens, or keep an eye out when you’re in your IKEA store or on IKEA.ca. © Inter IKEA Systems B.V. 2016 26 | T H E IK E A P L AY R A N G E OV E RV IE W Maja Boricevic National Product Loans Specialist IKEA Canada T: 416-646-8182 x2339 [email protected] Julia Fuller National Product Loans Specialist IKEA Canada T: 416-646-8182 x2305 [email protected] Stay in touch: © Inter IKEA Systems B.V. 2016 Media contacts:
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