Facilities Directorate - Commercial and Campus Support Services
Great Food at Leeds - Catering Services
Sales and Marketing Executive – Catering
An exciting opportunity has now arisen for a creative, proactive and customer
focused individual to join our Sales and Marketing team. You will be required to
work within Commercial and Campus Support Services and specifically provide
marketing support for Great Food at Leeds (GFAL).
GFAL operates the £7m University retail (11 cafes and Refectory) and Business-tobusiness catering services (delivered Catering Services and Fine Dining) and this
role is key to supporting the delivery of exceptional service quality and customer
satisfaction.
You will lead the production of a comprehensive marketing plan for all services areas
across Great Food at Leeds and manage and seek to improve customer retention
and the promotion of the GFAL loyalty scheme. This role will be required to
contribute to the wider marketing programme for the service, evaluating the impact of
activities undertaken and contributing to the general operation of the service and
more widely Commercial and Campus Support Services.
You will have experience working in marketing within a customer focussed
environment, with experience of managing marketing campaigns that deliver tangible
results. You will also have experience of working with loyalty schemes and in
conducting comprehensive market research. With a commitment to providing
excellent customer service, you will have excellent communication and interpersonal
skills, with the ability to effectively influence others and develop effective working
relationships.
This role is required for 35 hours each week and as part of this role, you may be
required to work occasional weekends and/or during an evening to support with
University Open Days and events.
University Grade 5 (£21,605 - £25,023 p.a.)
Informal enquiries may be made to Sue Pimblett, Marketing and
Communications Manager, tel +44 (0)113 343 7899, email
[email protected]
Ref: FDCCS1029
Click here for further information about working at the University of Leeds
www.leeds.ac.uk/info/20025/university_jobs
Job Description
Responsible to:
Facilities Directorate (FD) Marketing and Communications
Manager
Main duties and responsibilities

To develop a comprehensive marketing plan for Great Food at Leeds; identifying new
potential customer markets, increasing loyalty, generating positive public relations
(PR), achieving revenue targets and ensuring all campaigns are on budget and taking
responsibility for the implementation, delivery and evaluation of the plan.

To manage the portfolio of brands across GFAL ensuring a consistent house style
across the retail areas of the business and provide training and support for other staff
across the service where needed.

Responsible for contributing towards meeting targets for customer retention and
loyalty through the promotion of the refresh loyalty card and other customer loyalty
schemes and for the review and reporting of on a regular basis.

To line manage Sales and Marketing Assistants used for key promotional activity
throughout the University calendar.

To work with senior colleagues across the department ensuring they are aware of and
meet key deadlines for the planned promotional activity throughout the year and where
appropriate make recommendations for process changes to other managers to
improve the efficiency of the customer experience and journey.

To increase the profile of GFAL both internally and externally; working with the Press
Office, media and external organisations to maximise PR opportunities.

To work with the FD Marketing and Communications Creative team to produce
visually appealing campaigns and bring these to life for customers in store, around
campus and digitally.

To manage the annual customer satisfaction survey for the Catering Service.

To manage and generate content for the regular communication with key customer
groups including Refresh, Meal Plan card, Deli(very).

To co-ordinate the content marketing plan for use across all digital platforms including
social media, website and email marketing.

Work with operational teams to realise POS (point of sale) promotions and improve
retail merchandising.

To manage the undertaking of the regular and comprehensive market research
programme which focuses on analysing our competitors and the environment, and
understanding customers and industry trends, and to present this complicated
information back to managers to enable them to make informed decisions about
products/services.

To develop and implement a comprehensive evaluation process for marketing
initiatives and to use this information to ensure that future campaigns are as efficient
and effective as possible.

To attend training (including induction and refresher, in house and other) as required.

To attend meetings and forums to contribute to the development of the service as
required and to feedback information to senior colleagues as required for example be
the Sustainability link for Commercial Services.

To work within and ensure adherence to the University and Commercial and Campus
Support Services Health and Safety and Equality and Diversity policies.

To work to provide an excellent customer service by adhering to the service standards
and values.

Any other duties as may reasonably be required, consistent with the grade of the post.
Career Expectations
The University of Leeds is committed to developing its staff. All staff participate in
the Staff Review and Development scheme and we continue to work with individuals,
supporting them to maximise their potential.
Progression to a higher grade is dependent on an individual taking on an increased
level of responsibility. The scope for this job may grow over time, allowing possible
progression should the post holder demonstrate the skills and a wish to develop and
increase their responsibilities.
University Values
All staff are expected to operate in line with the University’s values and standards,
which work as an integral part of our strategy and set out the principles of how we
work together. More information about the University’s strategy and values is
available at http://www.leeds.ac.uk/comms/strategy/
Commercial and Campus Support Services Values
Aligned to the University’s values and standards, Commercial and Campus Support
Services have defined four core values that capture the essence of what we
represent as a team. More information about Commercial and Campus Support
Services vision, culture and values is available at
http://commercialservices.leeds.ac.uk/about-us/
Person Specification
Essential

Experience of working in marketing within a customer focussed environment, with
experience of managing marketing campaigns that deliver tangible results.

Experience of managing loyalty schemes.

Experience of conducting comprehensive market research.

Commitment to providing excellent customer service.

Excellent communication and interpersonal skills, with the ability to effectively
persuade, negotiate and influence others.

Ability to effectively build rapport and develop effective working relationships.

Excellent organisational skills, with the ability to effectively manage and prioritise
own workload and work under pressure to meet deadlines.

Team oriented with a proven ability to contribute to a team and work effectively
on own initiative.

Ability to drive continuous service improvements.

Ability to work accurately, with high attention to detail.

Excellent literacy and numeracy skills.

Computer literate with a good understanding and experience of using Microsoft
Office packages (Outlook, Word, Excel).
Desirable

Chartered Institute of Marketing qualification or working towards.

Marketing/sales/clerical experience in a catering environment.

Retail and merchandising experience.

Experience of consumer e-marketing.

A working knowledge of Higher Education.

Experience of website management.
Additional Information
The University offers generous terms and conditions of employment, a wide range of
benefits, services, facilities and family friendly policies. Full details are available on
the Human Resources web pages accessible at www.leeds.ac.uk/hr
The Partnership
The Partnership has been developed by students and staff and describes the mutual
expectations of us all as members of the University of Leeds community. More
information about the Partnership is available at http://partnership.leeds.ac.uk
Disclosure and Barring Service
A Disclosure and Barring Service (DBS) Check is not required for this position.
However, applicants who have unspent convictions, cautions, reprimands and
warnings, including any pending criminal proceedings must indicate this in the ‘other
personal details’ section of the application form and send details to the Recruitment
Officer at [email protected].
Disabled Applicants
The post is located in the University House Building. Disabled applicants wishing to
review access to the building are invited to contact the department direct. Additional
information may be sought from the Recruitment Officer, email
[email protected] or tel + 44 (0)113 343 1723.
Disabled applicants are not obliged to inform employers of their disability but will still
be covered by the Equality Act once their disability becomes known.
Further information for applicants with disabilities, impairments or health
conditions is available in the applicant guidance.