Good tea moistens heart ,
tea represents a person s heart.
We, as a tea exclusive
store, sincerely provide
customers with tasty
tea to moisten their hearts.
Myokoen Co., Ltd.
Profile
Our object is to provide customers with satisfactory tea
Our time-honored exclusive store locates in Nagoya well-known as the
land of tea. We have the intention to make the No.1 tea store in Japan.
Since its establishment, our corporation has been always kept in mind
the family admonition Good tea moistens heart . As it means, tea is
the heart of human. Making a cup of tea reveals a person s character
and delivers the indispensable sincerity in daily life. Our corporation
follows the mission of sincerely delivering the smell, taste and color of
tea as a point of departure; and constantly thinks about how to provide the most satisfactory services for customers.
Myokoen Co., Ltd.
1. Since ancient times, Nagoya has been dripped with tea culture.
The history of tea has affected our corporation deeply.
Our Strengths
What tea can be called tasty tea? Since its founding, our corporation
has been always taking the viewpoint of continuous research. To select
the tea leaves from the tea-producing areas throughout Japan is the
beginning of our work. In order to find out the quality of tea leaves for
the first time, it is necessary to make tea. The tea produced delicately
with our mixing technology practiced for years is outstanding in terms
of smell, taste and water color. As tea is fired and fried every day in our
stores, the smell of tea is everywhere around the stores. Moreover, our
stores cherish the relations with customers very much and offer our
exclusive free matcha and tea snacks to customers, which has become
our tradition. Recently, our Houjicha with light aroma has been created
and recognized as a specialty product of Nagoya, so it is favored by
people from all walks of life.
1. Nice color and fragrant aroma are the life of tea.
2. The free offer of matcha and tea snacks inside the store has
become our tradition.
3. As a famous specialty product of Nagoya, Houjicha is gifted to
other countries and highly welcomed.
Strength 01
Delicate producing technique of tasty tea
Our produced tea is not limited by its place of origin, since tea is an
object with vitality. Affected by weather, soil and earthiness, the tea
from the sample place may be not the best every year. Therefore, the
tea from different places can be used if its taste meets the requirements of Myokoen branded technology. In order to manufacture the
tea favored by ordinary people, we spend much time on the tea leaves
purchased from Japan and around the world. Through our repetitive
accumulation, we have created our traditional tea smell and taste. This
is the origin of our fine processing technology for the tastiest tea . The
fact that our tea is frequently gifted by people may be related to our
constantly maintaining the traditional taste favored by everyone.
1. The aroma of tea is emitted at the moment of pouring hot water into the
cup with tea inside.
2. No matter what kind of tea leaf is used, we have the method to make the
unique smell of our tea.
Introduction to Products/Services 01
The service of offering high-quality matcha and tea snacks
To taste the free matcha and tea snacks at our stores is a service provided by our corporation. No matter whether to purchase tea or not,
any customer to our store can have a taste. In any place around Japan,
it is perhaps only our corporation who provides this unique service.
Some customers have even come to our stores only for a taste and to
experience the service. It can be said that this is our exclusive service
created with how to satisfy customers as a point of departure. Our
stores sell tea as well as tea sets and tea snacks. In addition, an exhibition hall is located in Myokoen Building, which is well-known as an
honorable store. The exhibition is held periodically to tell customers
about the Japanese culture carried on by tea.
1. Stores provide tea snacks and matcha for free taste.
2. All kinds of tea sets are sold in stores.
3. An exhibition hall is also located in Myokoen Building, which is
well-known as an honorable store.
Introduction to Products/Services 02
Houjicha recognized by everyone as a famous specialty product of Nagoya
Our Houjicha is greatly favored as a specialty product of Nagoya and
becomes a nice gift. Compared with common Houjicha, it light aroma
is one of reasons for its popularity. As it has no smell of scorching,
emits the original aroma, and have a nice taste, it is favored by many
people. It is even used in many famous Japanese-style pubs. It can be
imagined how popular it is. In order to facilitate drinking, the bottled
tea is also available for sale. Moreover, its tea bag is widely praised. It is
also loved even by those foreigners who rarely drink tea, so it is greatly
welcomed as a gift to other countries. As tea is fired and fried every
day in our stores, the smell of tea is everywhere around the stores. In a
relaxed atmosphere or during a meal, it will be very wonderful if the
Houjicha of light taste from Myokoen is served.
1. Houjicha as a specialty product of Nagoya.
2. It features the fragrant aroma emitted during tea making.
3. Bottled tea is available for sale to facilitate drinking.
4. Tea is fired and fried every day with the firing and frying machine in stores.
Head Office
Corporate Data
Headquarter
Myokoen Co., Ltd.
Date of Founding
February 1916 (Taisho 5)
Registered Capital
63 million Yen
Chairman
Tomijirou Tanaka
Address
2-144 Sawajyou Atsuta-ku Nagoya-City
TEL
052-6710228
Domestic Branch
Head Office, Sakae Store, SAKAETHIKA Store,
SANRODO Store, Sakae Kita Store Underground Store,
TERUMINA Underground Store
New Gifu Station Store, Toyota Co-op Head Office,
Toyota Co-op Fujioka Store
Associated Company
Local Legal Person in China, Suzhou Myokoen
Food Co., Ltd., Suzhou M.L Wire Rope Co., Ltd.,
Xi an Myokoen Pharmaceutical Co., Ltd.
Scope of Business
Fine processing and sale of tea
Certification
Sakae Store
SAKAETHIKA Store
1. Head Office locates in Atsuta District of Nagoya City.
2. Matcha is offered for free taste in stores.
3. An exhibition hall is located in Myokoen Building in the downtown.