Annual Report 2015-2016
Delivering Quality and Growth
Chairman’s and Chief Executive’s Report
- achieving an Outstanding category rating.
It has been an unprecedentedly busy year for
Greensleeves Care as we began to see the fruits
of our long-term strategy to deliver quality care
and nursing services to an increased number
of older people. In line with our long-term
strategic plan and after consultation with key
stakeholders, we implemented a refreshed
identity for the charity, which now operates
under the brand of ‘Greensleeves Care’ and
emphasises the importance of friendship across
our services. This continues to be a key attribute
we highlight to differentiate Greensleeves Care
in a crowded market.
Increasingly, we are caring for residents living
with dementia and complex multi-morbidities
and we aim to offer the best possible care and
support. In 2015, we completed a strategic
review of our dementia service and have
begun to roll out an enhanced approach to
recruitment and training to ensure we attract
staff with values aligned to our philosophy. As a
result, over 700 staff have become accredited
Dementia Friends and we plan to make further
improvements to our dementia service over the
coming months.
Once again we have continued to receive
accolades for the quality of our work at local,
regional and national level. In 2015, we won a
prized national award for Nutrition and Hydration
at The Great British Care Awards and won two
further accolades – End of Life Care Award and
Compassion Award – at The National Third Sector
Care Awards. At individual home level, we have
continued our success under the CQC’s new rating
regime with four homes – The Briars, Harleston
House, Kingston House and Mount Ephraim House
In 2015 we successfully welcomed three new
homes: Gloucester House in Kent, De Lucy House
in Norfolk and Viera Gray House in South West
London. De Lucy House is the charity’s first
brand new home since the WRVS opened Queen
Elizabeth House in Bromley in 1990. Gloucester
House and Viera Gray House were existing
homes acquired from fellow not-for-profit care
providers. The addition of these three homes
means that Greensleeves is now able to support
almost 800 residents around the country.
There is also an active pipeline of new and
“Greensleeves is now able to support almost 800
residents around the country”
2
redeveloped homes due to open over the next
three years. Three brand new homes providing
a mix of dementia, nursing and residential care
are due to open over the next two years in
Kent and Sussex; this will allow us to support a
further 200 older people. Our investment in our
existing portfolio continues with the expansion
of Croxley House in Hertfordshire and, following
planning approval in June 2016, we will be
redeveloping and expanding Mount Ephraim
House in Tunbridge Wells.
Margaret, Activities Coordinator with
May, a resident at The Briars
In 2015, we welcomed Kathryn Gray, a senior HR
professional, to the Board of Trustees and, in
May 2016, Mike Holt retired as Chairman having
served his maximum term as a Trustee. The
Board would like to record its thanks to Mike for
his service at a time of rapid change and growth.
At senior management level, we welcomed Julie
Clarges, who leads the expanded Quality team
that is responsible for standards, audit and
training across the charity.
Beautiful and historic Sharnbrook House
in Bedfordshire
We would like to thank all of our committed staff
and volunteers, including our Board of Trustees,
who give generously of their own time, for their
continuing hard work and dedication. We are
exceptionally fortunate that we have so many
loyal and talented employees, without whose
dedication our work would not be possible.
Trustees
Chris Shaw
(Chairman)
Paul Newman
(Chief Executive)
Chris Shaw
(Chairman)
Rob Strange OBE
(Deputy Chairman)
Richard Costella
Mike Girling
Kathryn Gray
Leila Harris-Ryberg
Rama Krishnan
Liz Marsh
Paul Rees
Paul Varney
3
Delivering Quality: Care Report
Food is an integral part of life in our homes
and this year there has been a notable focus
on good food and a great dining experience for
our residents. Meal times are a social highlight,
a time for people to get together and catch
up and, without exception, our homes have
excelled in that.
The National Activity Providers Association
(NAPA) challenged care homes across the UK
to get involved in its ‘Fine Dining Experience’
award. Across the Trust, our homes set
about creating unique and memorable dining
experiences showcasing the culinary expertise
of their chefs.
Torkington House’s fine dining experience was
shortlisted in the category Setting the Scene,
and, at Croxley House, Nick Broad was runner
up after serving a seven course meal. Nick was
rewarded with a masterclass with Michelinstarred chef, Mark Sargeant.
Throughout the year homes have focused on
the dining experience through specific events
and occasions, themed menus and celebrations
of the cultural diversity of our residents, their
families and friends.
Gina, Deputy Manager enjoys a joke with
John a resident at Queen Elizabeth House
4
At Borovere, residents enjoyed their own Orient
Express experience with a selection of themed
meals from across the globe. Their journey
began in Paris, with a champagne reception and
crepes suzette for dessert, and ended in Krakow
with bigos (a sauerkraut meat stew). Similarly
at St Cross Grange the culture of many different
countries was celebrated as the residents
enjoyed films and food from around the world.
It culminated on National Care Home Open
Day when the day was celebrated with themed
events from Hawaii and France, which had been
chosen as the most popular destinations.
Broadlands in Oulton Broad won the Suffolk
County Council Gem Award for the “My Home My
Food” category, and has been shortlisted again
this year. This demonstrates that the importance
of a delicious and well balanced menu cannot
be overstated in terms of its positive impact on
wellbeing.
Celebration has also been a recurrent theme
this year with the 70th Anniversary of VE Day,
the 90th Birthday of the Queen, National Care
Home Open Day and many individual events in
the homes.
“We have taken steps to create a dementia friendly
culture in all our homes”
Thornbank celebrated VE Day in style with the
help of St Margaret’s Primary School Year 2 pupils.
Every single member of staff dressed up in the
style of that era. What made it more special,
was that the children had dressed up too. Some
carried gas mask boxes, some had suitcases
and all of them had their ID cards with them.
Jams, fresh eggs and vegetables were on display
and everyone was invited to try carrot biscuits,
potato pastry jam tarts and also potato cakes.
The Briars wished Her Majesty The Queen a very
happy 90th Birthday with a special birthday
buffet lunch, followed by a birthday cake. The
residents decorated a birthday banner for the
fireplace and royal face masks completed the
occasion.
At Speirs House, there were special birthday
celebrations with a visit from the outgoing
Mayor of Kingston upon Thames (on his last day)
to honour two birthdays, one of 100 years and
one of 90 years. This was followed by a visit of
the incoming Mayor (during his first week) to
celebrate another two birthdays – this time one
of 100 years and one of 103 years!
At St Leonards-on-Sea, Grosvenor House put on
a medieval banquet, with staff in attendance
dressed in medieval costume.
This year, we have seen another three homes
added to the Eden Alternative UK & Ireland
Register of Homes and our congratulations go
to Speirs House, Tickford Abbey and Torkington
House. We now have thirteen Greensleeves’
homes that have achieved Eden accreditation.
The value of having an active life is something
we do not underestimate at Greensleeves.
There is a mixture of individual, social and
lifestyle activities on offer in all our homes.
Having fun and staying active is as therapeutic
as it is enjoyable. We find that it is not only our
residents, their families and friends who enjoy
themselves, but local communities join in too.
Mount Ephraim House started a new venture in
September with children from the local primary
school visiting every Tuesday afternoon. The
pleasure the children and the residents have
had from this has been amazing, culminating in
a book the children have produced with entries
about their visits. The plan is for this to continue
now year on year.
Music and singing has been a theme throughout
the year.
Fun and creativity was behind the introduction of
the Greensleeves Song Contest. Gareth Harding,
Activities Coordinator at Harleston House, set
our homes the challenge to perform a song
that represents their home. Performances by
residents and staff were recorded and uploaded
onto YouTube where the entry of each home
was viewed and votes cast by the residents in
competing homes in the same way that votes are
cast at the Eurovision Song Contest.
Elvis appeared to entertain residents at Arden
House, setting toes and feet a-tapping and
Gloucester House started a choir called “Make
Some Noise”, which meets monthly. At Queen
Elizabeth House the residents’ choir not only
sang, but also put on a nativity play for family
and friends at Christmas.
As well as having fun we take the business
of care very seriously too, and as part of our
ongoing strategy to continuously improve the
quality of care we deliver we have developed
our dementia service with the aim of offering
innovative and flexible dementia care that really
focusses on the individual resident.
To do this we have introduced new initiatives
around recruitment and training and have taken
steps to create a dementia friendly culture in
all our homes, committing to have all staff and
Trustees registered as Dementia Friends. In order
that the dementia service we provide is really
person-centred we have introduced Positive
Outcomes for people with dementia, which is
underpinned by Dr Tom Kitwood’s Philosophy of
Personhood. This allows each home to provide
care which is under pinned by a coherent
approach but allows care to be delivered in a way
that is particular to that home, and which best
meets the needs of the residents.
The whole initiative was a great success. Every
home took part, but the outstanding winner was
De Lucy House with a performance of Singing in
the Rain.
5
Delivering Quality: Recognising Excellence
At Greensleeves Care we strive for excellence in
the service we provide to our residents and we
are proud of the awards we are nominated for
and go on to win.
Mount Ephraim House wins End of Life Care
Award at the 3rd Sector Care Awards
Over the past 12 months our homes have won six
awards including Mount Ephraim House winning
the award for Nutrition and Hydration at the
Great British Care Awards and the End of Life Care
Award and Compassion Award at the 3rd Sector
Care Awards. The Briars was nominated for and
went on to win the Growing Old Disgracefully
award from the National Activities Providers
Association, and Lyn Andrews at Thornbank
won the Activities Coordinator of the Year from
National Activities Providers Association.
In addition in 2015-16 our homes were
nominated for over 20 external awards including
‘Best Care Newcomer’ and ‘Dignity In Care’ at
the Great British Care Awards, and ‘Outstanding
Contribution to Social Care’ award at the
Wiltshire Adult Social Care Awards.
Speirs House crowned Home of the Year
at the Greensleeves Care Awards
We acknowledge and celebrate the huge
contribution our staff make and recognise the
excellent work that happens in our homes
through our own internal awards. Each year
Greensleeves Care holds the Greensleeves Care
Awards which sees homes and individual staff
members acknowledged for their achievements.
Staff from all our homes come together for a day
to celebrate the year that has passed, to share
experiences and ideas, and to simply enjoy each
other’s company in a relaxed atmosphere outside
the hustle and bustle of our busy homes.
Des Kelly, Executive Director of the National
Care Forum, was our guest speaker at the 2016
Greensleeves Care Awards when eleven awards
were presented to our homes and staff. Speirs
House won Home of the Year Award and Comfort
Boatemaa from Speirs House scooped the Carer
of the Year Award. We also acknowledge the
impact visitors and volunteers have on our homes
and the lives of our residents and our Special
Award this year was awarded to Roy and Jenny
Simms, two volunteers who are regularly involved
with Mount Ephraim House. Roy and Jenny were
described as staunch supporters of the home
running a fortnightly art and craft session with
the residents, helping out in the gardens and
providing essential and priceless support to the
home.
Both our internal awards and our success in
external awards demonstrate that excellent care
is delivered across Greensleeves Care every day,
ensuring that our residents are at the forefront
of all we do.
“We strive for excellence in the service we provide to our residents”
6
Greensleeves Homes Trust re-brands as Greensleeves Care
On 12 April 2016 Greensleeves Homes Trust
changed its brand name to Greensleeves Care.
The new brand was unveiled to staff at the
annual Greensleeves Care Awards ceremony at
The Oval in London.
This change of brand identity is the result of
extensive research conducted with residents,
relatives, Trustees and staff across our care
homes and Head Office. The research revealed
that our old name suggested our priority was
bricks and mortar but what actually mattered
most to everyone was the delivery of care at
our homes. There was clearly a need for change
and we came to the decision to emphasise care
delivery in our new brand.
As part of our new identity and logo we also
adopted the strapline ‘You’re among friends’.
This strapline communicates the genuine
warmth that is tangible in our homes and our
personalised approach to care.
Joan, resident enjoys a chat with Julie,
Duty Manager at Harleston House
As part of the brand launch we have updated
our website www.greensleeves.org.uk giving it a
modern and fresh look. On our website, in new
brochures and other marketing materials we
will only use photographs of our own residents
and staff working at our care homes. Through
this approach, we want to show real care
delivered in our homes and capture the feeling
of friendship and warmth which is palpable the
moment you walk through the front door.
The new logo features lower case, less formal,
lettering, with a modern look and feel which
reflects the innovative approach we adopt in our
homes. The combination of colours in the logo
reflects our values and traditions – the British
racing green reflects our heritage, the blue
expresses health, while the dark pink conveys
creativity and warmth which is evident in the
care we deliver. All three elements are unique
but work well together; just like Greensleeves
Care’s diverse homes.
With the sector becoming increasingly
competitive and commercially aware, we
know that a strong and positive brand that
communicates what we are about is important
in differentiating us from our competitors.
Our thanks go to all our residents, Trustees
and staff who helped with the development
of our new brand.
7
Delivering Growth: Major Developments
2015-16 saw the successful integration of three
new care homes into the Greensleeves estate.
Gloucester House in Kent, De Lucy House in
Norfolk and Viera Gray House in South West
London were all welcome additions to our portfolio
of homes during the year.
Gloucester House was purchased in June 2015
and is in the process of an ongoing upgrade
programme to improve the environment of the
home for our residents. In addition to significant
upgrades to the heating system and a major
redecoration and re-carpeting programme, we
are about to start improvement works to the
existing ensuite facilities to offer full wet
room provision.
Viera Gray House was acquired in November
2015 and offers 38 bedrooms with en-suite
facilities together with comfortable communal
space for our residents to enjoy. We are planning
to remodel the existing reception area to
provide a more welcoming and useable entry
point to the home and will also upgrade the
existing bedroom ensuite facilities to provide
modern wet rooms.
De Lucy House is the first new build home to be
opened by Greensleeves and we welcomed our
first residents in September 2015. The home is
proving popular and attracting new residents
8
Gloucester House in Sevenoaks, Kent
with a view from the rear garden
at a very healthy and sustainable rate. De Lucy
House successfully complements our other
homes in the East Anglia area – Thornbank,
Harleston House and Broadlands.
the three new build homes to come into phased
operation over the next one to three years. It is
anticipated that the acquisition of the operating
home will be concluded before December 2016.
We also continue to invest in all our homes
through our ongoing repairs and maintenance
programme.
We have also been developing plans to
significantly refurbish and extend two of our
existing homes – Mount Ephraim House in
Kent and Croxley House in the conservation
area of Croxley Green near Rickmansworth,
Hertfordshire.
We received planning approval in June 2016 for
major changes at Mount Ephraim House. We will
replace the existing extension and completely
renovate the characterful main house to provide
us with a stunning new home with 57 bedrooms
and extensive communal facilities, all sited in
the existing beautiful gardens. Building work is
expected to start in late 2017 or early 2018.
Plans to refurbish and extend Croxley House
to provide 24 bedrooms in the existing house
and an additional 40 bedrooms in an extension
located in the nursery garden were initially
approved in 2015. However, further investigation
revealed an undocumented Victorian water main
running under part of the nursery garden and so
we have had to slightly re-design the extension.
Revised plans have been submitted for approval
by the local planning authorities and a decision
is expected in August 2016.
Our development activity continues and we
have agreed indicative terms on a further three
new build opportunities and the acquisition of
an existing operating home. We would expect
Mary, a resident with Liz, a Carer, enjoying
a puzzle at Viera Gray House in Barnes
9
Delivering Growth: Our Financial Performance
The results for 2015-2016 have been affected
by the addition of three new homes and the
resulting increased head office operations. Two
of the homes were existing operations and have
made a positive contribution. The other is a
leasehold home where initial start-up costs,
gradually increasing residents and the rental
charge have adversely impacted our results.
Expenditure increased by £4.2m to £23.5m
and was made up as follows:
Income increased by £3.9m to £24.0m and was
made up as follows:
• Seven and a half months’ rent for the
leasehold home at a cost of £273,000.
•£23.4m related to income produced by our
core activity of providing residential, dementia
and nursing care. This represents an increase
of almost £3.7m of which £2.8m relates to
the new homes with the remainder due to an
annual fee increase, improved occupancy and
the increasing care needs of our residents.
• Nine and a half months’ loan interest used to
part fund the purchase of one home at a cost
of £44,000.
• £74,000 was investment income generated by
our investment portfolio and cash reserves.
• £525,000 was for other miscellaneous income
including that generated by independent
rented accommodation, donations and
fundraising plus profit from the sale of two
motor vehicles.
• £22.2m related to the residents’ care costs
representing an increase of £3.9m. Again,
a substantial amount of the increase was a
result of the new homes as follows:
• Day to day operating costs of £2.7m.
• An increased depreciation charge of £196,000.
• £1.3m was attributable to the cost of Head
Office which has increased to support
the expansion of the Trust. This included
expenditure such as professional advisors’
charges in respect of future developments,
costs to date in respect of the rebranding
project started during the year and higher
spending on computer services which had to
be increased to meet the added demand of
three new homes.
• £19,000 was for other costs which relate to
investment manager fees and costs relating to
the various independently rented properties
owned by the Trust.
In the year, our investment portfolio produced
realised gains of £74,000 and unrealised losses
of £181,000 leading to net losses of £107,000.
Overall, in 2015-2016, net income of £421,000
was produced.
The consolidated balance sheet shows that at
31 March 2016, the total funds of the group
were £32.4m. This was represented by fixed
assets of £42.6m, net current assets of £1.1m
including investments of £1.4m less long term
liabilities of £11.3m. Unrestricted funds of
£32.2m represent the reserves available to the
Trust to fulfil its current operations and existing
financial commitments over the long term and
also to finance the growth in activity envisaged
in future plans.
This is a summary extracted from the unqualified
audited annual report and accounts approved by
the Trustees on 26 July 2016 and subsequently
filed with the Charity Commission. For greater
detail, please consult the full report available
from the Registered Office.
“We are opening new homes and investing in the future”
10
Financial activities for year ended 31 March 2016
INCOME FROM DAY TO DAY OPERATIONS
Income
Donations and fundraising
Investment income
Rental income
Residents' care fees
Residents' sundries
Miscellaneous income
Surplus from sale of fixed assets
Total
%
0.6
0.3
0.4
97.4
1.0
0.2
0.1
2016
153,780
73,805
84,947
23,387,577
229,237
41,562
14,949
2015
71,892
75,867
91,950
19,687,714
190,372
18,696
-
100.0
23,985,857
20,136,491
1%
97.4%
2.6%
0.6%
0.3%
0.4%
0.2%
0.1%
Residents’ care fees
Residents’ sundries
Donations and fundraising
Investment income
Rental income
Miscellaneous income
Surplus from sale of fixed assets
EXPENDITURE FROM DAY TO DAY OPERATIONS
Expenditure
Investment manager fees
Rental costs
Residents' care costs
Head office costs
%
0.1
0.2
94.5
5.2
Total
100.0
2016
4,308
14,913
22,187,217
1,251,169
2015
1,094
17,617
18,287,624
954,674
23,457,607
19,261,009
0.2%
5.2%
0.3%
94.5%
0.1%
Residents' care costs
Rental costs
Head Office costs
Investment manager fees
11
The Homes
12
Birmingham
Norwich
9
4
1
6
15
17
18
5
19
Bristol
20
10
16
2
London
13
7
11
14
8
3
1
Arden House (Leamington Spa)
2
Borovere (Alton)
3
The Briars (Sandown, Isle of Wight)
4
Broadlands (Oulton Broad)
5
Croxley House (Croxley Green)
6
De Lucy House (Diss)
7
Gloucester House (Sevenoaks)
8
Grosvenor House (St Leonards on Sea)
9
Harleston House (Lowestoft)
10
Kingston House (Calne)
11
Mount Ephraim House (Tunbridge Wells)
12
Pelsall Hall (Pelsall)
13
Queen Elizabeth House (Bromley)
14
St Cross Grange (Winchester)
15
Sharnbrook House (Sharnbrook)
16
Speirs House (New Malden)
17
Thornbank (Ipswich)
18
Tickford Abbey (Newport Pagnell)
19
Torkington House (Acton)
20
Viera Gray House (Barnes)
Greensleeves Care Head Office, Unit 2, Regent Terrace, Rita Road, London SW8 1AW
Telephone: 020 7793 1122 | Email: [email protected] | Twitter: @greensleevesHT | Website: www.greensleeves.org.uk
Greensleeves Homes Trust is a registered charity in England & Wales No. 1060478. Company No. 3260168.