5 Email Marketing Tips for
What is Cinco de Mayo?
Countless people misunderstand the true meaning of
Cinco de Mayo. Many think it’s a day to celebrate Mexico
achieving its independence, but the day actually celebrates
the victory over the French in the Battle of Puebla.
This holiday makes a great theme for email marketing
campaigns as a story of triumph and rising above the odds!
Cinco de Mayo
celebrates
the Battle of
Puebla won on
May 5, 1862
TIP #1
Begin celebrations early
MAY
Begin offering specials a few days early to draw
in more customers and get them excited for the
day. You can create different promotions for each
day or offer smaller discounts throughout the
week and much larger discounts on May 5th.
Fun Fact
Guacamole is one of the key dishes served on
Cinco de Mayo. In 2016, Americans consumed
81 million lbs. of avocados.
TIP #2
Use a Spanish code word for discounts
If you have an online business or use coupon codes to give your customers
access to discounts, then use a fun Spanish word such as guacamole, salsa,
tacos, or margaritas as the promo code. Advertise the discount code on your
website and your social channels. Encourage customers to share the
promotion to reach a larger audience. You can even make the coupon
scannable in your email campaigns so customers can use it in store!
TIP #3
Play on the number five
in your subject lines
This can be applied in any number of fun
ways, from a “buy 4 get the 5th free,” to 5%
discounts, to a $5 specialty product
available with purchase or $5 shipping.
Using data and numbers in your subject
lines are a great way to get your emails
noticed, demonstrate a clear and
straightforward message about your offer,
and set the right expectations for your
subscribers.
Subject lines that create a sense of
urgency and exclusivity can garner
a 22 percent higher open rate.
TIP #4
Take advantage of
geolocation data
Host a Cinco de Mayo party at your store or office.
Offer up free margaritas or tacos with purchase to
play up the theme. You can send information
about events via email by using geolocation data
to target the customers living within your store or
office's vicinity.
You can observe Cinco De Mayo
no matter where you are in the
world. This holiday is celebrated
globally with festivals, parades,
dancing, and mariachi bands.
TIP #5
Take it to social to grow your list
Holidays are a great time to have some fun on social media.
Host a Cinco de Mayo contest on your social media channels
to interact with your customers. Create a scavenger hunt to
encourage them to hit all your social channels in order to be
entered into a draw. Make sure to end the hunt by asking
customers to sign up for your newsletter.
$1 billion is spent
annually by Mexican and
US households to
celebrate Cinco de Mayo.
Whether you have a
restaurant, bar, retail
store, or online shop you
can participate in the
Cinco de Mayo fun. With
a bit of creativity, you can
tailor holiday promotions
to suit any business.
Sources: Avid Creative, Wikipedia, Forbes, Easel.ly, Email Institute
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