CASE STUDY
be seen.
3 Kings Sales: Turns the Volume Up on Its
Online Retail Strategy with ChannelAdvisor
COMPANY OVERVIEW
Just a few short years ago, 3 Kings Sales started listing and selling products
on eBay out of a garage and now is a leader in the car audio industry. 3 Kings
Sales separates itself from other online car audio retailers with competitive
prices, same-day shipping and optimal return policies, focusing its efforts on the
void in the consumer electronics industry where inflated shipping costs, subpar
customer service, inadequate products and high prices are often the norm.
SITUATION
While still relatively new to large-scale online retail, 3 Kings Sales saw the
value of an all-inclusive e-commerce strategy. “We wanted a stable company
with long-term staying power and a solution that worked,” Anderson said.
“Fortunately, we came across ChannelAdvisor.” Anderson’s interest piqued with
his initial understanding of the company’s e-commerce offerings, which made it
clear that ChannelAdvisor had a solution built for the way retailers and marketers
actually do business. “Other companies are software companies,” Anderson
said, “but ChannelAdvisor is more of an e-commerce partner.”
SOLUTION
With ChannelAdvisor Marketplaces, 3 Kings Sales could automate and fully
manage its inventory on eBay, Amazon and a slew of additional marketplaces
such as Newegg, Sears, Rakuten.com Shopping and Best Buy. Additionally,
Location: Chicago, IL
URL:
www.3kings.com
Industry:
Consumer Electronics
“ Getting an unexpected
boost from a new
marketplace is huge
for us. We wouldn’t
be here if it weren’t for
ChannelAdvisor. Our only
regret about taking the
plunge is that we didn’t
do it from the beginning.
“
Even though 3 Kings Sales initially listed a limited number of products on the
marketplaces channel, its sales on eBay and Amazon rapidly accelerated.
Owner and President David Anderson saw that the company’s deals attracted
a multitude of customers, leading him and his team to search for a partner it
could rely on to manage deeper inventory levels and help it access new sources
of demand and revenue. 3 Kings Sales first engaged a small solution provider
to ramp up sales on various marketplaces, but that system was overwhelmed
by the sheer volume of the retailer’s product listings. 3 Kings Sales then began
looking for a comprehensive e-commerce platform that could manage thousands
of products and enhance performance on multiple marketplaces as well as other
online channels.
- David Anderson
Owner and President
3 Kings Sales
ChannelAdvisor’s Amazon Repricer feature adjusted product pricing within pre-set
rules to maintain competitive pricing and increased the likelihood of 3 Kings Sales
winning the Buy Box. “This is a tool that is invaluable for us,” said Anderson. “We
can update prices across thousands of products per hour, saving us precious time
that we can use on other business operations.”
ChannelAdvisor
Solutions
✓ Digital Marketing
RESULTS
3 Kings Sales’ belief in the solidity of ChannelAdvisor’s solutions has paid
dividends for the company as it transitioned from a garage-based seller to a
competitive online retailer, offering some of the best products and prices in the
industry. The company’s first year selling online was solid, but once they became
fully integrated with the ChannelAdvisor platform, 3 Kings Sales increased its sales
more than 120% year-over-year. Moreover, 3 Kings Sales increased marketplaces
sales by more than 820% on Cyber Monday, the biggest online shopping day of
the year.
ChannelAdvisor’s integrations with a variety of marketplaces offers 3 Kings Sales
simplified access to additional visibility, customers and revenue. “We’re currently
expanding support for more and more marketplaces and finding out which ones
offer us the best opportunities. Sales on Best Buy have skyrocketed in just a few
months,” said Anderson. “Getting an unexpected boost from a new marketplace is
huge for us. We wouldn’t be here if it weren’t for ChannelAdvisor. Our only regret
about taking the plunge is that we didn’t do it from the beginning.”
Ensure your products are front and center across
the internet by bringing all the elements of digital
marketing under one umbrella. ChannelAdvisor
Digital Marketing increases your visibility on global,
local and mobile search engine results pages
through Google Product Listing Ads, paid search
and comparison shopping engines; keeps consumers
engaged through retargeting and affiliate networks;
and introduces your products on social media sites
such as Pinterest and Facebook.
✓ Marketplaces
Reach ready-made audiences on global
marketplaces such as Amazon, eBay, Best Buy, La
Redoute, MercadoLivre, Newegg, Rakuten.com
Shopping, Sears, Tesco and more. ChannelAdvisor
Marketplaces enables automated delivery of product
data to every destination, trouble-free management
and the capability to expand internationally.
Rich Media
Webstores Amplifier
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