be healthy | be well | be informed
applemag.ca
Choose well
2015
media kit
and rate card
Readership /1
helping
albertans
know more
about
their health
Apple delivers health and
wellness information to an
estimated 500,000 readers
an issue. This quality consumer
magazine is now published four
times a year by Alberta Health Services, with
130,000 copies distributed in 1,800+ locations
across the province. Our friendly, practical
content helps Albertans better understand and
manage their and their families’ health. Apple is
Alberta’s most widely circulated health and
wellness magazine.
Why Canadian magazine work
Magazine advertisers earn an average of $7.81 for
every $1 spent.
62% of readers have taken action after reading a
magazine ad.
50% of people trust the information found in print
magazines.
48% of people find magazine ads relevant to their life.
People spend an average of 41 minutes reading a
magazine, and magazine ads engage people more
than web or T.V.
Source: Magazines Canada, 2013.
Apple advertising & marketing/t: 403.828.0226/e: [email protected]
Departments /2
Bites
First things
Body talk
Short bursts of seasonal and
current healthy tips.
Two-minute reads filled with
takeaway information.
Understanding how your body
works—one part at a time.
Great expectations
My health outlook
Praising passion
Timely and positive information
about pregnancy and early
childhood and parenting.
A very personal view of an
Albertan’s health experiences.
Readers nominate and then
choose the extraordinary people
featured.
Research
The meal deal
Keep in mind
Each issue features 10 pages
of research stories from Alberta
Innovates—Health Solutions.
Healthy meets tasty in our original
and nutritious recipes.
A regular conversation on the
many elements of mental health.
50+
Youthful
Building brains
Advice and information on how
health changes with maturity.
A look at the health and safety
concerns of youth from six to 26.
In partnership with the Alberta
Family Wellness Initiative, we
look at how brain development
affects individual, family and
community health.
Apple advertising & marketing/t: 403.828.0226/e: [email protected]
Editorial content /3
Spring 2015
SUMMER 2015
Our second issue on brain development
and its direct link health. Featuring stories
about:
Where and how we live, work and play are
central to our health. We look at the social
influences on our health, including:
• Serve and return, the building block of
healthy development
• Education and income
• Arrested development: the link between
poor brain development and our legal/
justice system
• Housing and community support
• Gender, culture and race
• More than 12 steps: news ways of
treating addiction
FALL 2015
WINTER 2016
Giving is good for our health. We look at:
We turn our attention to the air that we
breathe. Stories include:
• How Albertans’ donations of time, talent
and treasure contribute to everything
from patient care to community
building.
• Living with and without perfumes and
fragrances
• How communities are clearing their air
• Gasp! The health of Albertans’ lungs
Content subject to change
Apple advertising & marketing/t: 403.828.0226/e: [email protected]
Print advertising /4
Distribution
Rates (Net)
Total distribution:130,000
Alberta Health Services
hospitals, clinics,
community health
centres:17,000
UNIT
1x4x6x
Inside Front
Double Page Spread
$12,500
$11,850
$11,260
Regular Double
Page Spread
$11,855
$11,260
$10,700
Inside Front Cover
$7,250
$7,000
$6,520
Calgary39,000
Inside Back Cover
$6,860
$6,520
$6,195
Edmonton
Full Page
$6,240
$5,928
$5,630
2/3
Page
$4,870
$4,625
$4,390
1/2
Page
$3,760
$3,615
$3,435
$2,490
$2,360
Free stands and
subscriptions:
39,000
Lethbridge4,000
Medicine Hat
4,000
Red Deer
4,000
Grand Prairie
3,000
1/3
Page
$2,620
Fort McMurray
2,000
1/6
Page
$1,495$1,425$1,350
Other4,000
NOTE:
Key page and special placement requests at 10% premium.
Inquire about our special rates for Calgary, Edmonton and rural regions.
We also offer a discount for not-for-profit organizations.
Ad Deadlines
Month
Spring 2015
Space
MaterialOn Stands
January 6, 2015
February 3, 2015
March 1, 2015
Summer 2015 April 1, 2015
May 1, 2015
June 1, 2015
Fall 2015
July 1, 2015
August 4, 2015
September 1, 2015
October 1, 2015
November 2, 2015
December 1, 2015
Winter 2016
For advertising and production inquiries:
Denice Hansen, Sales Consultant
t: 403.828.0226
e:[email protected]
Apple advertising & marketing/t: 403.828.0226/e: [email protected]
Production specifications /5
AD DIMENSIONS (inches)
UNIT (width x height) TRIMLIVE BLEED
Full page
8.25”x 10.75” 7.75”x10.25”
8.75”x 11.25”
Double page spread
16.5” x10.75”
16.0” x 9.75”
17.0” x 11.25”
1/2
double page spread
16.5” x 5.0”
16.0” x 4.75”
17.0” x 5.25”
2/3
vertical 4.75”x 9.75”
n/a n/a
1/2
horizontal 7.25”x 4.75”
n/a
1/3
square 4.75”x 4.75”
n/a n/a
2.25”x 9.75”
n/a n/a
vertical 2.25”x 4.75”
n/a n/a
3.5” x 1.625”
n/a n/a
1/3 vertical
1/6
Health Wanted
Single
Double Vertical
Double Horizontal
Double page spread
(DPS)
n/a
3.5”x3.33” n/a n/a
7.25”x 1.625”
1/2 double
page spread
n/a n/a
Full page
(no bleed)
Full page sizing:
Trim size: 8.25" x 10.75"
Live area: 7.75" x 10.25"
Bleed size: 8.75" x 11.25"
(includes 0.25" bleed area
on all sides)
2/ 3
V
1/3
V
1/3
SQ
1/2
1/6
V
H
Advertisers may also provide
a digital version of the ad
for placement, at no charge,
on applemag.ca. Ads should
be submitted with their print
ad and will run throughout
the distribution cycle
(minimum of 90 days).
See page 8 for details.
Please be advised Apple cannot guarantee 100% colour accuracy and is not responsible for
inaccurate information on supplied ads.
Partial page ads require a defining border.
Apple advertising & marketing/t: 403.828.0226/e: [email protected]
Print advertising requirements /6
DIGITAL SPECIFICATIONS
Acceptable file format:PDF/X-1a
Colour space:
CMYK
Image resolution:
300 dpi (at 100%)
Image compression:
not permitted
Maximum ink density level:
300%
Fonts:embedded
Bleeds:
0.25" on all sides of full page ads and 1/2 double page spread ads
Output file resolution:
2400 dpi
Output file frequency:
150 lpi
Output paper width/height:
additional 0.5" on all sides (i.e., 9.25" x 11.75" for a full-page ad)
Crop marks: must appear outside the bleed area
Offset:
0.25" or 18 pt
Live matter:
0.25" from the trim on all sides
Rich black:
30C, 99K for text 24 points or more only
PRODUCTION SPECIFICATIONS
Stock:
COVER:
TEXT:
100 lb. matte text
50 lb #4 matte
Printing
COVER:
TEXT:
offset sheetfed
offset web
Colour:4/4 throughout; additional colours available
for $2,250 per page per issue
Binding:
Saddle stitch
Apple advertising & marketing/t: 403.828.0226/e: [email protected]
Online advertising /7
applemag.ca
Apple magazine advertisers can also advertise for no charge on applemag.ca. Ads run throughout
the production cycle; page visits to the site are currently 4,000+ a month and growing. Ads are
also seen on Apple’s digital magazine app, available for download through the Apple, Google Play
and Amazon app stores.
Readers, advertisers and fans can follow us on Facebook, too at facebook.com/applemagca
Web Ad Sizes
Horizontal ad:
468 x 60 pixels
Side bar ad:
300 x 250 pixels
DPI range:
72 to 120 dpi
NOTE: Interactive and multimedia digital ads are available on request for a 15 per cent surcharge.
ADDITIONAL SERVICES
Apple offers a number of advertising, sponsorship and partnership opportunities to help you
reach your marketing and communications goals.
They include: Apple Talks, sponsored content, special inserts and more.
Contacts us today for details.
For advertising and production inquiries:
Denice Hansen, Sales Consultant
t: 403.828.0226
e:[email protected]
For publishing and content inquiries:
Terry Bullick, Publisher & Editor
t: 403.943.2892 c: 403.630.3181
e:[email protected]
Apple advertising & marketing/t: 403.828.0226/e: [email protected]
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physical mental living MIND BODY SOUL health wellness NUTRITION
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safety advice information insight social emotional cognitive physical
mental living MIND BODY SOUL health wellness NUTRITION development
family men women children pregnancy seniors active safety advice
information insight social emotional cognitive physical mental living
MIND BODY SOUL health wellness NUTRITION development family men
women children pregnancy seniors active safety advice information
insight social emotional cognitive physical mental living MIND BODY
SOUL health wellness NUTRITION development family men women
children pregnancy seniors active safety advice information insight
social emotional cognitive physical mental living MIND BODY SOUL
health wellness NUTRITION development family men women children
pregnancy seniors active safety advice information insight social
emotional cognitive physical mental living MIND BODY SOUL health
wellness NUTRITION development family men women children pregnancy
seniors active safety advice information insight social emotional
cognitive physical mental living MIND BODY SOUL health wellness
NUTRITION development family men women children pregnancy seniors
active safety advice information insight social emotional cognitive
physical mental living MIND BODY SOUL health wellness NUTRITION
development family men women children pregnancy seniors active
safety advice information insight social emotional cognitive physical
mental living MIND BODY SOUL health wellness NUTRITION development
family men women children pregnancy seniors active safety advice
information insight social emotional cognitive physical mental living