IVECO Organization
HR People Development Organization
20 Novembre, 2010
September 2011
Agenda
1. Iveco old Organization
2. Product Development
3. Manufacturing Product Development
4. Commercial Areas
5. Range
September 2011 IVECO Organization
Data classification: Confidential
2
IVECO Old Organization
Main characteristics
Sales & Marketing focused only
on Commercial Vehicles
Platforms and Product
Portfolio focused only on
Commercial Vehicles. BUSINESS UNIT ORGANIZATION
Different Product
All Function replicated , no central governance.
Development Organization
September 2011 IVECO Organization
Data classification: Confidential
New Organization Drivers
Business Units, Products and Regions driven organization
Single responsibility for Engineering and Platform organization
Functions organization fragmented within Business Units and Regions
Function Driven Organization
Platforms and Product Engineering Responsibilities Separation
Functions consistency organization across Regions and Products
September 2011 IVECO Organization
Data classification: Confidential
4
Product Development
September 2011 IVECO Organization
Data classification: Confidential
5
New Organization Proposal - Platform schema
PLATFORMS
Platform
manager
Functions
**
SALES &
MARKETING
SALES &
MARKETING
PURCHASING
PURCHASING
MANUFACT
MANUFACTURING
CUSTOME
SATISFACTION
& QUALITY
CUSTOME
SATISFACTION
& QUALITY
FINANCE
FINANCE
CUSTOMER
SERVICE
CUSTOMER
SERVICE
ENGINEERING
& PP&I
ENGINEERING
& PP&I
FPT
FPT
SUPPLY CHAIN
SUPPLY CHAIN
PLM EVALUATION
Main assessor: Platform Manager
Co-assessor: Function
Core Team
** First line members of functions
September 2011 IVECO Organization
Data classification: Confidential
6
Engineering HC around the world (End 2010)
Europe (1456):
Mgr:
43
Emp:
1136
Op:
277
(456):
China
Naveco
Mgr:
Laam
(169):
Mgr:
2
Emp:
Mgr:
Emp:
Op:
September 2011 IVECO Organization
Op:
6
3
253
138
30
26
146
Op:
WW (w/o China)
Emp:
SIH
21
(1654)
Australia
China incl. (2110)
45
54
1311
1702
298
354
Mgr:
0
Emp:
29
Op:
Data classification: Confidential
(29):
0
7
Engineering in IVECO World
Graz (2)
ULM (345; 2)
Vysoke Myto (100)
Gorlitz (4)
Annonay (36)
Rorthais(42)
Chambery (13)
Turin (668; 4)
Venissieux (138)
Bolzano (91)
Nanjing
Brescia (42; 3)
Xuanwu
Barcelona (1)
Madrid (14)
Suzzara (10)
Chongqing
Shuangqiao
Piacenza (62)
Genova (23)
Valle Ufita (17)
Sete Lagoas (281)
Nova Lima (1)
Cordoba (35)
31 SITES: 23 EU, 8 RoW
September 2011 IVECO Organization
Dandenong (33)
12 Engineering Departments (15 including China)
Data classification: Confidential
8
Product Engineering New Organization Proposal
PRODUCT ENGINEERING
FINANCE
VEHICLE
INTEGRATION
& PERFORMANCE
CABS, BODY &
INTERIOR
HUMAN
RESOURCES
ICT
CHASSIS
PNEUMATIC/
HYDRAULIC
SYSTEMS
ELECTRICAL
/ELECTRONIC
SYSTEMS
VALUE
ENGINEERING
INNOVATION &
ADV. ENG.
PRODUCT
PLANNING
LIGHT
MEDIUM
HEAVY
Chief engineer
International Areas
BUSES
ENGINEERING
LATIN AMERICA
ENGINEERING
A&NZ
ENGINEERING
CHINA
SPECIAL
VEHICLES
September 2011 IVECO Organization
Data classification: Confidential
9
PRODUCT
VALIDATION
Manufacturing
September 2011 IVECO Organization
Data classification: Confidential
10
Manufacturing Organization Evolution
MANUFACTURING
A. Morelli
PROCESS
ENGINEERING
A.Menduni
INDUSTRIAL
GOVERNANCE
CONTROL
HUMAN
RESOURCES
B.Vozza
F.Perciavalle
Business & Region Plants:
• Report to Business, International areas
• Central Manufacturing focused only on CV European Plants
WORLD CLASS
MANUFACTURING
A.Polizzi
European CV
plants Direct report
to Central
manufacturing
M. Rota
SUZZARA
PLANT
BRESCIA
PLANT
M.Zaninelli
G.Brunetti
VALLADOLID
PLANT
MADRID
PLANT
A.Rodriguez
Lagunilla
CKD TECHNICAL
SUPPORT
C. Cavallo
IND.OPERAT.
BUS
L.Grillo
INTERNATIONAL
AREAS PLANTS
GLOBAL
MANUFACTURING
SPECIAL
VEHICLES
PLANTS
A. Morelli
J.M.Jerez
ULM
PLANT
IN COORDINATION WITH THE RESPECTIVE FUNCTION
F.Decio
ICT
FINANCE
HUMAN
RESOURCES
L. Rastelli
Process Manager
MANUFACTURING
QUALITY
INDUSTRIAL
LOGISTIC
F. Gabutti
F. Decio
L. Mezzadri
B. Vozza
MANUFACTURING
ENGINEERING
INDUSTRIAL
GOVERNANCE
A. Menduni
A. Polizzi
WORLD CLASS
MANUFACTURING
Plants
M. Rota
COMMERCIAL
VEHIC.,PIACENZA &
BOLZANO
LIGHT
G. Longo
MEDIUM
All Plants reports directly to Global
Manufacturing
G. Brunetti
A. Morelli*
BUS
L. Grillo
HEAVY
FIRE FIGHTING
D. Zaini
A. Chiettini
BUSES
J.P. Poncety
LATIN
AMERICA
MANUFACTURI
NG
J.A. Santano
AUSTRALIA &NZ
MANUFACTURI
NG
C. Shellis
CHINA SIH
MANUFACTURI
NG
L. Li
CHINA
NAVECO
MANUFACTURI
NG
M. Zhu
SPECIALVEHICLES
September 2011 IVECO Organization
Data classification: Confidential
A. Nimot
*Ad interim
Commercial Areas
September 2011 IVECO Organization
Data classification: Confidential
12
Commercial People Distribution – all BU
East Europe + Finland
WE MKT
928
SALES
MARKETING & PRODUCT
SALES SUPPORT
OTHER
334
187
200
96
CUSTOMER SERVICE SALES
CUSTOMER SERVICE MARKETING
HQ
329
SALES
MARKETING & PRODUCT
SALES SUPPORT
OTHER
41
129
78
62
CUSTOMER SERVICE SALES
CUSTOMER SERVICE MARKETING
Latin America
SALES
MARKETING & PRODUCT
SALES SUPPORT
OTHER
CUSTOMER SERVICE SALES
CUSTOMER SERVICE MARKETING
•
•
•
•
•
•
•
•
76
35
56
19
43
18
CUSTOMER SERVICE SALES
CUSTOMER SERVICE MARKETING
23
1
REPRESENTATIVE OFFICE
32
Africa + Middle East +Turchia
19
160 + 32
SALES
MARKETING & PRODUCT
SALES SUPPORT
OTHER
148 + 18
SALES
MARKETING & PRODUCT
SALES SUPPORT
OTHER
55
17
38
11
CUSTOMER SERVICE SALES
CUSTOMER SERVICE MARKETING
26
1
REPRESENTATIVE OFFICE
18
99
54
22
9
14
-
TOTAL
1703 + 54
SALES
MARKETING & PRODUCT
SALES SUPPORT
OTHER
566
379
371
206
CUSTOMER SERVICE SALES
CUSTOMER SERVICE MARKETING
125
56
REPRESENTATIVE OFFICE
January 2011 update
All Business view
SALES = Sales dealer channel + direct sales channel + used Sales
MARKETING HQ includes 14 people of External Relation&Communication + 17 people of CSST
SALES SUPPORT includes sales support + commercial logistic + used back office
OTHER includes Network, General Management, Assistant, Project Executive DV, Facilities, Civis BUS
CUSTOMER SERVICE HC including only “commercial people”
DOP not included (1632 people)
54
Australia
39
SALES
MARKETING & PRODUCT
SALES SUPPORT
OTHER
26
5
3
5
CUSTOMER SERVICE SALES
CUSTOMER SERVICE MARKETING
-
Indonesia Korea e Vietnam
REPRESENTATIVE OFFICE
4
Main possibilities of synergies by mission
BRANDS
Possible Synergies
Light
Medium
Heavy
ON
OFF
Astra
Fire Fighting
Minibus and
Daily: Light
Vehicles for
commercial/
passenger
transport
Iveco Commercial Vehicles:
Solutions for the industrial
transport sector.
Heavy
OFF
Iveco CV and Astra: vehicles for
construction/off road sector
BRANDS
Astra
MINIBUS
Bus
CITYBUS
COACHES
Fire Fighting
Fire Fighting: Specific Business
Defence
Defence Vehicles: Specific Business
Spare Parts
Spare Parts: Specific Business
September 2011 IVECO Organization
Data classification: Confidential
Defence
Spare Parts
Spare Parts: Specific Business
ON
COACHES
Defence Vehicles: Specific Business
Medium
CITYBUS
Fire Fighting: Specific Business
Light
Bus
MINIBUS
Organization Development & impact in the customer
value chain
AS IS
+ Relationship
+ Support to Sales
– Time to Market
TO BE
September 2011 IVECO Organization
Data classification: Confidential
Range
September 2011 IVECO Organization
Data classification: Confidential
16
New Commercial Organization proposal
CEO
LIGHT &
MEDIUM
RANGE
Trading Profit
Volumes
Market share
Commercial
policies
SALES &
MARKETING
Brand Image
Intelligence
Communication
Fairs & Events
MARKETING
HEAVY
RANGE
BUS
RANGE
DEFENCE
VEHICLES
FIRE
FIGHTING
PARTS &
SERVICES
*
REGIONS
*
Profit & Loss
Volumes
Market share
Commercial
policies
OTHER
FUNCTIONS
= Tasks
= Activities
World Wide
Approach
All Products
Accountability
Specific Product
Range
Accountability
* Direct responsibility of
Europe&Export Area
September 2011 IVECO Organization
Profitability
Market Share
Product Portfolio
Intelligence & Targets
Total Cost of Ownership
Profit & Loss
Volumes
Product
Portfolio
Sales
Profit & Loss
Volumes
Product
Portfolio
Sales
Data classification: Confidential
Profit & Loss
Volumes
Market share
Spare Parts Sales
& Logistic
After Sales
Network
Development
Product Range
…
PRODUCT RANGE
PRODUCT
PORTFOLIO
PRODUCT
MANAGEMENT
- Vision and strategy for the
product range
- Competitive scenario
analysis
- Evolution of technology
and legislation: trend
analysis & new
opportunities
- Price positioning
- Fine tuning of the strategy
- Cost of Ownership
- Product Policy
- Product Line Up &
Catalogues
- Profitability & Market Share
World Wide Approach
Specific Product
Range Accountability
September 2011 IVECO Organization
Data classification: Confidential
Product Range responsibility in short/long term
Product and
process
development
Medium Term
Activities
Short Term
Activities
Months
(approximately)
0
12
Long Term
Activities
24
PRODUCT
PORTFOLIO
PRODUCT
MANAGEMENT
World Wide Approach
Specific2011
Product
Range
IVECO
Organization
September
Accountability
Data classification: Confidential