The Future of
Shelley Beach Park
2nd May 2017
Project Recap
2
The strategic aim of this
research was to provide
insight into the attitudes of
Shelley and Rossmoyne
residents towards the
growth and enhancement
of the Shelley Beach Park
area.
Understand Perceptions
Understand current community perceptions of the Shelley Beach Park area.
Identify Opportunities
Determine recreational, environmental and cultural and economic for the
inclusion in a new Master Plan for the area.
Understand Level of Support
Determine levels of support for and against the development of a hospitality
component within the park, including reasons why.
Explore Concerns
Identify key areas of concern, and test and report on ways the council can
deal with these concerns.
3
Key Takeouts
6
Residents are generally
content with the current
Shelley Beach Park
precinct – they love that
it’s so peaceful, boasts
great views and
surroundings (beach,
banks, water) and the
fact that the area is so
spacious and
uncluttered. This is the
biggest drawcard to
using the area.
7
Despite their high
satisfaction, there are a
few easy suggestions for
improvement that will
make everyone happy:
1
Creating more shaded areas (particularly near and over the
playground) will attract more regular visitors to the Shelley Beach
Park precinct.
2
Picnic areas and BBQs are also high on the list of requirements from
residents – they want to be able to enjoy the area with friends and
family.
3
If we had to prioritise though, recreational improvements are more
appealing than equipment/facility improvements, environmental and
cultural enhancements.
4
A café is the most sought after recreational improvement, followed by
a better playground and more exercise equipment.
8
Support for a café is
strong – the City can
take comfort knowing
that the vast majority of
residents (2 in 3) support
the development of a
new hospitality offering.
9
Usage and Perceptions of
the Area
10
The Shelley Beach Park precinct is frequented by all
residents in Shelley and Rossmoyne.
11
Shelley Park Usage
7 in 10 visit the Shelley Beach Park precinct at least once a week
and no one has never visited it.
5+ days per week
30
3-4 days per wk
21
1-2 days per wk
21
Once every couple of weeks
Once a month
13
5
Less often than once a month
Never
72%
11
00
Q2.1 How often do you typically visit the Shelley Beach Park precinct? This area extends from Beatrice Avenue to Prisoners Point (Shelley Sailing Club). Base: All Respondents (n=759)
12
The Shelley Beach Park precinct is mostly used for
outdoor exercise, followed by attending community
events and relaxing.
13
Type of Usage
Shelley residents are more likely to use the Shelley Beach Park
precinct for outdoor exercise, community events and water sports.
Shelley:
88%
Rossmoyne: 81%
86%
Shelley:
53%
Rossmoyne: 41%
Shelley:
21%
Rossmoyne: 15%
49%
42%
38%
33%
19%
1%
Outdoor
exercise
Attending
community events
Relaxing
BBQs /
Picnics
Q2.2 What do you mostly use the Shelley Beach Park precinct for? Base: All Respondents (n=758)
Visiting the
playground
Water
sports
Playing music /
instruments
6%
Other
14
While there is lots to like
about the Shelley Beach
Park precinct, a common
dislike is the fact that it
lacks a café or alternative
hospitality offering.
15
Likes
Residents in the catchment area like the peace and tranquility,
views, surroundings (beach, banks, water) and the fact that the
area is so spacious and uncluttered.
Well looked
after / well
maintained
Grassy
Allows
dogs
5%
Toilets
Family
gathering
place
6%
6%
Barbecues
7%
Suitable
for all ages
7%
10%
8%
Children's
playground
with soft base /
no sand
Wildlife
9%
8%
29%
23%
Close to
home / Very
accessible
Community
space / Friendly
community feel
Unspoilt /
peace /
tranquility
Views / Perth
skyline /
picturesque
16%
Spacious /
Uncluttered
22%
The river / water
/ banks / shore /
beaches
23%
Pathways /
Bicycle tracks
good for walking
/ exercise
14%
Clean
8%
5%
Q2.3 Please write in below what you like about the Shelley Beach Park precinct. Base: All Respondents (n=758) *Results below 5% not shown
16
Dislikes
No café / kiosk /
restaurant
The main dislike about Shelley Beach Park is that it currently does
not offer a café, kiosk or restaurant.
22%
Lack of shade /
not enough trees
15%
Shade needed
for playground
/ Update
playground
Lack of
some
facilities
More toilets /
Update toilets
Not enough
parking
11%
8%
6%
5%
Q2.4 Please write in below what you dislike about the Shelley Beach Park precinct. Base: All Respondents (n=758) *Results below 5% not shown
17
Suggestions for
improving the area
18
Almost half of the
suggestions for
improving the area relate
to recreational
improvements, where
the establishment of a
café is the most
individually mentioned
aspect.
19
Suggestions for
Improvement
Recreational
Improvements
NET:NET:
Recreational
Improvements
Needs a café
Another playground east of toilets /Improve playground / Update playground
Fitness / exercise / cardio equipment / equipment for older kids
12
11
NET: Equipment
/ facility
improvements
NET: Equipment
/ facility
Improvements
More BBQs
More seating
Better parking
Gazebo/s, shaded tables, huts, covered seating
Better toilets
Improve lighting
Boat ramp needed
More water fountains needs
NET: NET:
Environmental
Improvements
Environmental
Improvements
More shady areas / Improve sun protection / Add shade trees
More beach protection / retaining vegetation
Upgrade paths
Cultural
Improvements
NET:NET:
Cultural
Improvements
More community concerts
Occasional art events promoting local artists
33
3
3
2
2
3
2
4
6
7
7
33
8
23
4
47
29
8
Q2.7 Please write in below what you think could be improved about the Shelley Beach Park precinct (e.g. in terms of recreational, environmental and cultural opportunities). Base: All Respondents (n=758) *Responses below 2% aren’t shown
21
When prompted, and
before exploring the
café, shade was the most
desired improvement.
22
Appealing Amenities
Over two in three want more shade. More picnic areas and BBQs
are also appealing.
Demand for an environmental education center is weak.
67%
62%
41%
Additional
trees for
shade
Picnic options
More BBQs
40%
Outdoor
exercise
equipment
38%
More natural
landscaping
31%
Better
resourced
playground
31%
Additional
toilet facilities
25%
Memorial wall
to recognise
settlers
22%
Expansion of
the sedge
groves along
waterfront
15%
Expanded
grass area
11%
Environmental
education
centre
Q2.8. Which of the following improvements and amenities would appeal to you, if they were introduced into the Shelley Beach Park precinct? Base: All Respondents (n=758) *Results below 5% not shown
11%
Unprompted:
Café / coffee
shop
23
In their own words…
“The existing picnic tables
under trees are subject to
significant droppings from
birds in the trees above.
Picnic tables with a roof or
gazebos would be well
utilised by myself and other
park patrons.”
Q2.9 Please feel free to expand on what you find
appealing, or don’t find appealing, at Q2.8 Base:
All Respondents (n=758)
“The café would take
pressure of the
Riverton bridge café.
Needs to be
affordable and not
overpower the natural
beauty of the area.”
“Outdoor exercise
equipment would bring
me to this park rather
than Mt Henry Bridge. A
nature scape playground
with good shade would
bring me here instead of
the one at Lo Quay.”
“Please add some
water landscape and
more beautiful trees
like jacarandas. “
“There has been no effort to
utilise the natural amenity of
this place, bog standard
toilet block and a few BBQsthe residents are ready for a
change.”
24
Support for / against a
café / restaurant
25
New café / restaurant
A café / restaurant is supported by the majority of Shelley and
Rossmoyne residents!
Support is stronger among Rossmoyne residents.
Shelley:
36%
Rossmoyne: 22%
Shelley:
61%
Rossmoyne: 76%
NET Unappealing %
NET Appealing %
27
31
0-2
Not at all appealing
3-4
43 6
5
Q3.1. How appealing do you find a new café/restaurant within Shelley Beach Park? Base: All Respondents (n=754)
60
6-7
66
8-10
Extremely appealing
26
The ideal hospitality
offering would be a café
similar to Lo Quay,
including an alfresco
area.
Like Lo Quay
20%
Al fresco /
outdoor
tables
16%
Café style / café
only (not a
restaurant)
Blend in with
surroundings
Casual
dining
8%
Under-cover
seating for
hot or wet
weather
8%
Familyfriendly, with
play area
15%
9%
8%
Q3.2. Please write in what your ideal café/restaurant offering would be like. Base: Those who selected 5-10 (Appealing) (n=524)
27
In their own words…
“Similar to Lo Quay
but open later for
dinner by the river.
Wouldn’t that be
amazing!”
Q3.2. Please write in what your ideal café/restaurant offering would
be like. Base: Those who selected 5-10 (Appealing) (n=524)
“A café like the one at old
Shelley bridge (lo Quay)
lots of seating would be
good too - this area
"screams" out for a nice
café. I would encourage
more people to enjoy this
area.”
“A café with a relaxed outdoor
seating area close to play
equipment must be family
friendly and not upmarket or
allow food trucks for day and
night functions.”
“Lo Quay on the Canning River is
very good providing meals or light
refreshments with a lovely view of
the river. I think people would be
attracted to a place with good
food. Make sure it is wheelchair
friendly.”
28
Those who oppose a café say
the area is already serviced
by catering places and such
an offering would ruin the
current atmosphere and
would attract more traffic.
Area is already
serviced by
catering places /
Shelley Hub
already provides
service
27%
No need for a
catering
establishment
Not enough
parking
14%
Attracts
undesirable
people / nonlocals to area
Would add
to local
noise levels
7%
7%
Would replace
trees and lawn
with bitumen
and concrete
11%
Would
commercialize
area
31%
More local traffic
20%
More rubbish
Would ruin
current
atmosphere /
natural ambience
26%
Would add to
crowding
/congestion / Area
already heavily
used
19%
11%
11%
Q3.3. Please write in what your ideal café/restaurant offering would be like. Base: Those who selected 0-4 (Not appealing) (n=230)
29
In their own words…
“Don't need one,
people picnic there don't need to buy
food they bring their
own.”
Q3.3. Please write in what your ideal
café/restaurant offering would be like. Base:
Those who selected 0-4 (Not appealing) (n=230)
“It is not at all necessary
and will create more
nuisance for nearby
residents.”
“Don't want one! There is a
restaurant café at Riverton
and Tribute St bridge - another
is not needed. Don't clutter the
foreshore with unnecessary
vehicles, noise, rubbish and
buildings.”
“Do not want to see a
café/restaurant - will spoil
the scene of tranquillity
that we have at this stage.”
30
Where would a
café/restaurant be best
situated?
Respondents were shown the map on the right and asked to
state their ideal location.
31
Zone B is the most
preferred location for a
café/restaurant within
Shelley Beach Park.
Shelley:
29%
Rossmoyne: 40%
33%
Zone B
The City should be cautious about erecting a café in Zone A – the
most undesired location stated by residents.
Shelley:
31%
Rossmoyne: 17%
27%
Zone C
26%
14%
Nowhere
Zone A
Q3.4 Referring to the attached map, where within the Shelley Beach Park precinct do you think a café/restaurant would be best situated? Base: All Respondents (n=712)
32
More than 6 in 10
indicate that they are
likely to use a new
café/restaurant in the
Shelley Beach Park area.
33
Likelihood of usage
Overall usage is high! However, given more Shelley residents are
opposed to a hospitality offering within Shelley Beach Park, they
are significantly less likely to use a new café/restaurant in that
area.
Shelley:
64%
Rossmoyne: 74%
Shelley:
31%
Rossmoyne: 23%
NET Unlikely %
NET Likely %
25
29
0-2
Extremely unlikely
3-4
4 4 7
5
Q3.5 How likely would you be to use a new café/restaurant in the Shelley Beach Park area? Base: All Respondents (n=713)
61
6-7
68
8-10
Extremely likely
34
What now?
35
While support for a café
is strong, there are some
considerations that need
to be taken into
account…
1
Residents favour a café, not a restaurant. The facility needs to be
casual, peaceful and generally quite understated and subtle.
2
It should blend in with the surroundings, not stand out – it should not
destroy or take over any of the pre-existing natural habitat.
3
The café should be family friendly, and offer facilities and amenities
that cater to the young ones (e.g. a playground, covered outdoor
areas etc.)
4
Zone B or Zone C are the most ideal locations as stated by residents.
Zone A should be avoided at all costs.
36
For those who don’t
support the
development, there are
some clear barriers that
need to be overcome:
1
Traffic – parking facilities need to be provided, and ultimately, should
not impact the existing grassed areas or street scape. The café hours
should be restricted to avoid traffic congestion and increased number
of cars through the area at all times of the day and night.
2
Rubbish – adequate bins and waste disposal faculties need to
erected in order to reduce the amount of rubbish and litter being
disposed of incorrectly. Bins should be subtle and blend in with the
landscape where possible.
3
Noise – again, the cafés operating hours should be restricted to
mornings and midday/early afternoon, to prevent increased noise
levels from more visitors and traffic in the area.
4
Design – the café should not ‘stand out like a sore thumb’, it needs
to blend in with the surrounds and enhance the already picturesque
landscape. It needs to feature lots of shade, surrounding greenery
and grass, not concrete, bitumen and bricks.
37
We know we need to
explore further…
The response rate is evidence of the amount of interest residents have in
enhancing Shelley Beach Park. We received numerous calls, emails and
responses to the survey thanking the City for giving residents the opportunity
to have their say.
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Hunt Smarter.
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