Sponsorship Package
June 2016—May 2017
Sponsorship Package
2016-17
Contents
Contact
3
Dog Bag Station sponsorship details
4
Dog Bag Station map
5
Dog Bag Station sponsorship application
6
Event schedule
7
Event sponsorship involvement
8
Event details
9
Event sponsorship application
10
2
M c K e n z i e To w n e C o u n c i l
2016-17
Contact
40 McKenzie Towne Blvd. S.E.
Calgary, Alberta T2Z 4X5
DANIEL SANTIAGO
BAC-PR
Communications & Recreation
BRIT WILSON
Event Planner
Coordinator
E: [email protected]
PH: (403) 781-6612 ext. 2
E:
PH:
[email protected]
(403) 781-6612 ext. 6
FX:
FX:
(403) 930-1551
(403) 930-1551
w w w. m t c o u n c i l . c o m
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M c K e n z i e To w n e C o u n c i l s p o n s o r s h i p
2016-17
Dog Bag Station sponsorship
For $150, you can sponsor one of our Dog Bag
Stations (currently 28) in the community
(see map, page 10).
These stations are convenient and practical
for public use. They are also instrumental in
engraining a clean-community mentality in
residents and visitors to our green spaces and
pathways.
Sponsorship runs from June 1 to May 31, the
following year. Sponsor logos will be placed
on a sticker, over the blown-out image to the
above right. The sticker size will be up to a
maximum of 3” high X 4” long.
We are excited to have the support of local
businesses and residents, to provide these
station to the community that help keep our
public spaces cleaner and safer.
Invoicing & Payment
Your organization will be invoiced within 15 business
days of submitting your Sponsorship Application
(Page 6). Payment by credit card, cheque, cash or
debit is accepted. The sponsor sticker will be placed
once payment has been received by McKenzie Towne
Council.
Representation
The agreement between McKenzie Towne Council
(MTC) and the sponsor is not extended to parent and
subsidiary companies or organizations. McKenzie
Towne Council will only allow representation from the
business who has applied and paid for their right to
sponsor MTC dog signs.

Dog Bag Station map, next page (5).

Dog Bag Station sponsorship
application on page 6.
4
D o g B a g S t a ti o n l o c a ti o n m a p
2016-17
Black numbers
indicate 28 Dog
Bag Station
locations.
Ask about
station
availability.
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M c K e n z i e To w n e C o u n c i l s p o n s o r s h i p
2016-17
Sponsorship application
Please ask for station availability. Email [email protected].
Circle which numbered station(s) you would like to sponsor:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
16
17
18
19
20
21
22
23
24
25
26
27
28
15
Business name:
Address:
City:
Postal code:
Phone:
Cell phone:
Fax:
Email address:
Company Facebook Page: facebook.com/
Twitter: @
By signing below, you acknowledge that you are in a position to authorize the
contract between your organization and McKenzie Towne Council. And, that any
business conducted with MTC will be kept confidential by you and your company.
Authorized signature:
Date:
Print name:
Title:
Contact person, if different from above:
Name:
Phone:
Title:
Email address:
Email page 6 to:
[email protected]
Or fax to: 403-930-1551
6
June 2016—May 2017
Music in the Park — Promenade Park
Sunday, June 19, 2016 (12 p.m. — 3 p.m.)
Stampede Breakfast — High Street
Thursday, July 14, 2016 (8 a.m. — 12 p.m.)
Luau at the Common — Prestwick Common
Sunday, August 28, 2016 (12 p.m. — 3 p.m.)
Tailgate Party (Stamps vs. Red Blacks) — Towne Hall
Saturday, September 17,2016 (5 p.m. — 10:30 p.m.)
Used Toy & Clothing Sale — Towne Hall
Saturday, October 8th, 2016 (12 p.m. — 3:00 p.m.)
Halloween Spooktacular — Towne Hall
Tuesday, October 25, 2016 (4 p.m. — 8:30 p.m.)
Christmas Craft Fair — Towne Hall
Saturday, November 5, 2016 (10 a.m. — 5 p.m.)
Kids’ Christmas Party — Towne Hall
Wednesday, December 7, 2016 (4 p.m. — 8:30 p.m.)
Winter Wonderland Family Skate — Prestwick Common
Friday, January 20, 2017 (4 p.m. — 6 p.m.)
Wine Tasting — Towne Hall
Friday, February 24, 2017 (7 p.m. — 9 p.m.)
MTC Home and Garden Show — Towne Hall
Saturday, March 25, 2017 (1 p.m. — 4 p.m.)
Beer Tasting — Towne Hall
Friday, April 21, 2017 (7 p.m. — 9 p.m.)
Community Clean Up — Towne Hall
TBD—May (10 a.m. — 2 p.m.)
Used Toy & Clothing Sale — Towne Hall
Saturday, May 13, 2017 (12 p.m. — 3 p.m.)
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M c K e n z i e To w n e C o u n c i l s p o n s o r s h i p
2016-17
Stampede Breakfast
McKenzie Towne Council, in partnership with
the Stampede Caravan Committee, is reviving
the McKenzie Towne Stampede Breakfast! The
event will be held on High St. on Thursday, July
14th, 2016. The event will host between 3,000 –
5,000 people.
This event is near and dear to many residents of
McKenzie Towne and neighboring communities.
It has rivaled some of the largest breakfasts in
the city and always draws a large crowd from
across southeast Calgary and beyond.
Choose your level of involvement:
Activity Package $1,000
(first come, first served)
Signage at event, poster and online
promotion, t-shirt placement, activity.
Photos from 2012 breakfast
Promotion Package $400
Signage at event, poster and online
promotion, t-shirt placement.
You will be able to have a tent, and/or
signage at your activity.
Sponsors are required to provide the
necessary amount of volunteers needed for
each activity.
Some activities to choose from:
Interactive game with prizes (TBD)
Interactive Rodeo display
Pony rides
Petting zoo
Children games and activities (TBD)
Sponsors are welcome to provide their
own activity.
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M c K e n z i e To w n e C o u n c i l s p o n s o r s h i p
2016-17
Event Sponsorship
Choose your level of involvement:
*Does not include Stampede Breakfast
# of Events
Discount
Cost per event
1-4
-
$400
5-9
15% off
$340
10 - 12
30% off
$280
13
40% off
$240
All levels of sponsorship
include promotion
online, in print
materials & at the event.
By choosing to sponsor a McKenzie Towne Council event, you will increase your
exposure to residents and surrounding communities. According to the 2014 City of
Calgary Census, McKenzie Towne boasts approximately 17,059 residents in 7,005
homes. And, the communities of McKenzie Lake, New Brighton, Copperfield,
Cranston, Auburn Bay, Mahogany, Douglasdale and Riverbend are a stones-throw
away. Many residents bring their friends and family from other communities to our
events. Sponsoring our events is a cost-effective and community-oriented way to
show where your values lie.
We engage all demographics (families, youth, and adults) within the community and
surrounding southeast communities by producing a diverse set of events throughout
the year. They range in average attendance of 90 to 800 people.
Please note: any “in-kind” sponsorship will be considered only if it substitutes for
something we would already purchase for that event.
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M c K e n z i e To w n e C o u n c i l s p o n s o r s h i p
2016-17
The details
Invoicing & payment
Your organization will be invoiced within 15 business days of submitting Sponsorship Application (Pages 9 & 10).
Payment by credit card, cheque, car debit is accepted. The invoice will be due and payable before the first event that
you have chosen to sponsor.
Representation
The agreement between McKenzie Towne Council (MTC) and the sponsor is not extended to parent and subsidiary
companies or organizations. McKenzie Towne Council will only allow representation from the business who has
applied and paid for their rights to participate in MTC events.
SWAG
SWAG is allowed at our events. It must be approved by the Events Planner or Communications & Recreation
Coordinator at least two weeks prior to the event. The rights to distribute any product are given on a first come, first
served basis. If unapproved SWAG is brought to an event, you may be asked to remove it from the premises if it
conflicts with another sponsors approved SWAG.
Logo display
Event sponsors will see will see their company logo placed on our lobby TV, in event web-posts on our website, as
well as a one month feature on the “Event Sponsors” ad rotator on the front page of www.mtcouncil.com, with a
hyperlink to your website, prior to the event. Sponsoring all 13 of our events affords you permanent logo placement
on the ad rotator, from June 1 to May 31.
Event participation
We highly encourage all sponsors to have volunteers at our events in order to receive maximum return on
investment and exposure. Involvement at events is also on a first come, first served basis. We include many activities
at our events for the benefit of both attendees and sponsors. Should you deicide to sponsor the following events, we
require a minimum of two staff from your organization to be present: Music in the Park, Luau at the Common,
Spooktacular, Kid’s Christmas Party and Winter Wonderland Family Skate.
Communication
Event day details will be communicated by our Event Planner. Because we produce 13 events each year and plan
well in advance, our communication may come sooner than expected. Ensure that a contact person is designated
who will be able to coordinate event details with us in a timely fashion.
Event sponsor exclusivity policy for residents of McKenzie Towne
McKenzie Towne Council’s mandate is to serve the needs of McKenzie Towne residents .
1) If by May 1 of the fiscal year, a *“Resident Event Sponsor” has paid to sponsor all calendared events for the
upcoming event schedule, sponsorship will not be accepted from a person and/or a business who resides/
operates outside of the community, in the same or substantially similar industry as a resident event sponsor.
2) If by May 2, of the fiscal year, #1 has not been met, then there is no exclusivity if a resident Event Sponsor in the
same or substantially similar industry is interested in our Sponsorship program.
If a business who resides/operates outside of the community requests to be accepted into our sponsorship program,
such sponsors will be accepted.
Once a person and/or a business who resides/operates outside of the community has been accepted into our
sponsorship program, if they decide to return the following year, they will be accepted and any same or substantially
similar industry within McKenzie Towne will be accepted but not granted exclusivity.
Sponsorship can be terminated by McKenzie Towne Council at any time without reason. Any unused sponsorship
will be refunded.
*A person or entity whom owns or manages an encumbered property in McKenzie Towne
and pays fees to McKenzie Towne Council, and is a “member in good
Date:
standing”.
By initialling this page, you agree that you have read and understand the terms above. Initial here:
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M c K e n z i e To w n e C o u n c i l s p o n s o r s h i p
2016-17
Sponsorship application
Number of events you would like to
sponsor: ________
Stampede Breakfast
($400)
Stampede Breakfast
($1000)
Please indicate which event(s) you would like to be involved with:
Business name:
Address:
City:
Postal code:
Phone:
Cell phone:
Fax:
Email address:
Company Facebook Page: facebook.com/
Twitter: @
By signing below, you agree to “The details” (Page 10), and are in a position to
authorize the contract between your organization and McKenzie Towne Council.
And, that any business conducted with MTC will be kept confidential by you and your
company.
Authorized signature:
Print name:
Date:
Title:
Contact person, if different from above:
Name:
Phone:
Title:
Email address:
Email pages 9 & 10 to:
[email protected]
Or fax to: 403-930-1551
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