5/31/2014 Territorial Report Alexandria Historical Center Table of Contents A. Territorial Report - descriptive section: WHO ARE WE? ................................................. 5 Overview of the Tourism in Egypt: ........................................................................................... 5 Diversity of tourism modes in Egypt: ................................................................................... 5 International tourism - number of arrivals in Egypt ............................................................ 6 WORLD BANK INDICATORS - EGYPT - TRAVEL & TOURISM ................................................ 6 Preliminary analysis: ................................................................................................................. 7 Overview of tourism trends in the Alexandria .................................................................... 7 URBAN TOURISM TREND OF ALEXANDRIA .............................................................................. 7 Overview of Alexandria ........................................................................................................ 7 LOCATION .......................................................................................................................... 8 Education in Alexandria ..................................................................................................... 9 HISTORY: ............................................................................................................................... 9 TYPES OF TOURISM............................................................................................................. 10 CLIMATE .......................................................................................................................... 1413 DEMOGRAPHICS .............................................................................................................. 1514 FACILITIES AND SERVICES ............................................................................................... 1615 Useful addresses:......................................................................................................... 1615 Cheap Hotels: .............................................................................................................. 1615 Hotels with moderate prices: ...................................................................................... 1615 Expensive Hotels:......................................................................................................... 1615 Restaurants:................................................................................................................. 1716 Cheap restaurants: ...................................................................................................... 1716 Restaurants with moderate prices: ............................................................................. 1716 Expensive restaurants: ................................................................................................ 1716 Franchise Brand Restaurant: ....................................................................................... 1716 BIG EVENTS ..................................................................................................................... 1817 ROAD NETWORKS/ TRANSPORTATION ......................................................................... 1918 Transportation within the city: ...................................................................................... 1918 Tourism Demand in Alexandria ...................................................................................... 2019 Tourism contribution to the national economy: ......................................................... 2019 Tourism in Alexandria:.................................................................................................... 2120 Contribution of tourism to Alexandria`s economy:....................................................... 2221 The distribution of demand according to mostly visited areas in Alexandria: ............. 2625 Development of different areas to support the tourism sector: .................................. 2625 Tourism marketing ...................................................................................................... 2625 2 Tourism development ................................................................................................. 2726 Infrastructure efficiency .............................................................................................. 2726 Human resources......................................................................................................... 2928 Potentials of new Types of Tourism in Alexandria ........................................................ 3130 Dark tourism: ............................................................................................................... 3130 Roots tourism: ............................................................................................................. 3130 Sports tourism: ............................................................................................................ 3130 Business tourism: ........................................................................................................ 3130 Residential tourism:..................................................................................................... 3231 Back-stage tourism: ..................................................................................................... 3231 Event tourism: ............................................................................................................. 3231 Yacht tourism: ............................................................................................................. 3231 Authentic tourism:....................................................................................................... 3231 Music Tourism ............................................................................................................. 3231 Urban Tourism Trends of the historical center (Al-Raml Station -Downtown) ............ 3332 1- History: ........................................................................................................................ 3332 The Founding of the City ............................................................................................. 3332 The City under Rome ................................................................................................... 3433 Christianity and the Decline of Alexandria .................................................................. 3433 2- Location:...................................................................................................................... 3534 3- Types of tourism: ........................................................................................................ 3534 4- Climate: ....................................................................................................................... 3534 5- Demographics: ............................................................................................................ 3635 6- Facilities and services: ................................................................................................ 3635 7- Tourism demand and supply: ..................................................................................... 4039 A synchronic study of the comparative analysis between historical centers and the national data. .................................................................................................................. 4241 - Manufacturing, finance, and other services. ............................................................ 4544 SWOT Analysis for the potentials of the Governorates as touristic destinations ........ 5049 Analysis of cultural attractions and risk factors ............................................................ 5453 List of all resources which have some connection with tourism: ............................... 5453 Resources’ evaluation ................................................................................................. 130129 Matrix of tourism competitiveness ............................................................................ 131130 Needs analysis............................................................................................................. 131130 3 1- Analysis of the interviews with ten key informants: ....................................... 131130 2- Analysis of Historical center Residence Questionnaire: .................................. 133132 3- Analysis of Tourist Questionnaire ....................................................................... 137136 SWOT analysis ......................................................................................................... 143142 B. Territorial Report - prescriptive section: WHO DO WE WANT TO BE? ................. 145144 Solutions/interventions/measures to mitigate risk factors:..................................... 145144 Appendix: ........................................................................................................................ 146145 4 Appendix 1 Detailed of Governorate for the comparative study ... 146145 Appendix 2 Interview with the Key Informants ............................. 146145 Appendix 3 References ................................................................... 146145 A. Territorial Report - descriptive section: WHO ARE WE? Overview of the Tourism in Egypt: The tourism industry is highly important to the Egyptian economy. It contributes 11.3% of total GDP, 14.4% of income from foreign currency, 12.6% of the total Egyptian workforce, and 9.2% of the total investment in the services sector. More than 10.6 million tourists visited Egypt in 2013, a reduction of 16.7% on 2012. The total number of nights spent by tourists also declined to a drop of 27.9% from the same period during 2013. Revenues fell by 37%, falling to $ 5.6bn in 2013. According to the Central Bank of Egypt, tourism is ranked second in terms of most important sources of income for Egypt after remittances from Egyptians abroad, and is followed by income from the Suez Canal. A total of EGP 2bn has been allocated to this sector, which directly and indirectly provides job opportunities to 3.8 million individuals. Diversity of tourism modes in Egypt: Egypt enjoys various fields of tourism attraction, the most important are archeological or cultural tourism as one of the oldest types of tourism in Egypt, Besides cultural and archaeological tourism, many tourism attraction types have come into existence and addressed broader segments of tourists across the world, including recreational tourism, beaches tourism, religious tourism, therapeutic tourism, eco-tourism, sports tourism, golf tourism, safari tourism, desert tourism, yacht tourism, and maritime tourism in addition to festivals tourism, and cultural events and finally conferences and exhibitions tourism. 5 International tourism - number of arrivals in Egypt WORLD BANK INDICATORS - EGYPT - TRAVEL & TOURISM 1990 2000 2010 International tourism; number of arrivals in Egypt 5116000.0 International tourism; number of departures in Egypt 2964000.0 International tourism; receipts (US dollar) in Egypt 4657000000.0 13633000000.0 [+] International tourism; receipts (% of total exports) in Egypt 27.6 27.9 [+] International tourism; receipts for passenger transport items (US dollar) in Egypt 312000000.0 1105000000.0 [+] International tourism; expenditures for passenger transport items (US dollar) in Egypt 134000000.0 456000000.0 [+] International tourism; receipts for travel items (US dollar) in Egypt 4345000000.0 12528000000.0 [+] International tourism; expenditures for travel items (US dollar) in Egypt 1072000000.0 2240000000.0 [+] International tourism; expenditures (US dollar) in Egypt 1206000000.0 2696000000.0 [+] International tourism; expenditures (% of total imports) in Egypt 5.3 [+] 6 14051000.0 [+] [+] 4.5 Preliminary analysis: Overview of tourism trends in the Alexandria URBAN TOURISM TREND OF ALEXANDRIA Overview of Alexandria Alexandria the largest port in Egypt and the greatest summer resort in the Middle East and today is considered as the second capital of Egypt. Famous for being called the "Pearl of the Mediterranean,” the captivating Alexandria will fascinate you with its mix of history and modernity. Although very little remains of the old city, Alexandria still retains its Mediterranean ambience and old European residence houses, combined with old cafes and Greco Roman monuments. It has a unique geographical location and mild climate as well as different trade, industry and agriculture activities. The Arab League of States chose Alexandria in 2010 as the capital of Arab Tourism based on its deep-rooted, cultural and civilization reserve. The beauty and cosmopolitanism of Alexandria inspired great authors such as the British novelist E.M. Forster, the Greek poet Constantine Cavafy who respectively lived in Alexandria in the early and late 19th century, and Lawrence Durrell who lived and wrote about the city during World War II. Alexandria has diversified tourism characteristics with different kinds of tourisms all the yearlong not only due to its coasts which attract thousands of visitors every year, but also to its historical monuments and cultural landmarks. The Alexandrian coastline extends on no less than 70 km, from the north-western side of the Nile delta to Mariout Lake in the east. The coast is dotted with beautiful bays and harbours, such as Abu-Qir and the crescent-shaped Alexandrian Eastern Harbour which is overlooked by the majestic Qaitbay Fortress. The Corniche in Alexandria is a treat during both summer and winter. Starting from Ras El Tin and stretching all the way to Montazah you can enjoy spectacular view of the White Mediterranean. The Cornice was developed in the 1930s and further developments were made to it in the early 1990s. Beaches stretch along the coast from Maamoura in the east and all the way to the Agamy beach west of Alexandria The most popular tourist places are Antoniadis Gardens and Palace, Montazah Palace, Bibliotheca Alexandrina, Qaitbay Citadel, Pompey’s pillar, catacomb Kom El Shoqafa, Mostafa Kamel / EL Shatby cemeteries, Alexandria National Museum, Royal Jewelry Museum, Maritime museum, Graeco-Roman Museum, Opera house and St. Mena Monastery. 7 LOCATION Alexandria is located in the North of Egypt on the Mediterranean Sea at the western extremity of the Nile River delta along the 70 km from east to west and is bordered by the Mediterranean Sea to the north, and south Lake Marriott and EL-Behira Govfrnorate and Matrouh Governorate in the west. Alexandria considered one of the largest ports of the Arab Republic of Egypt on the Mediterranean Sea, and is considered one of the greatest centers of the summer in the Middle East. The region of Alexandria area governate 2,680 square km. The waterfront of Alexandria extends to 93.5 starting from east Abu Qir gulf to west. The governorate of Alexandria is divided into 7 main municipalities in addition to the city of Borg ElArab Alexandria is also an industrial governorate where 40% of Egyptian industries are concentrated, especially The textile industry, cement, paper, printing, fertilizer, food processing, iron and steel, metals, petroleum refining, natural gas production, chemicals and petrochemicals, in addition to the industrial areas in Burg Al-Arab and the Free Trade Zone in EL Amreya district. There are two ports in Alexandria, known as the first port-east and the other known as the western port at El Dekhela. There are various investment opportunities and fields in the city such as: industry, building materials, cement, lands under reclamation, preferably cultivated plants and medicinal herbs, conference tourism, medical tourism and the establishment of marinas along the seacost of the city, exploitation the Cornish of Mahmudiya in the establishment of recreational centers. 8 Education in Alexandria Alexandria consider the capital of culture and education since the Greeco-Roman period, it contain now different universities (one public University, 3 private and one international university ) that support students with different area of specialization. Alexandria University is a Public University was established in 1942 and it contain 21 Faculties and high institutes. The Arab Academy for Science, Technology and Maritime Transport's: established as regional institute for maritime transport started as a notion in the Arab League Transport Committee's meetings on 11th of March, 1970. Pharos University was established in 2006 in accordance with the latest internationally acknowledged standards and parameters regarding higher education quality, and supported with advanced, highly equipped scientific laboratories. Egypt –Japan University of Science and Technology established in 2009 at new Borg EL Arab city. And Senghor University established in 1990 for the prupose of the African Development HISTORY: The city of Alexandria had been founded in 331 BC by the Greek conqueror Alexander the Great in the small Egyptian port of Rhacotis. This small port town became the capital of his empire with a trade and military seaport allowing the conqueror to control the Mediterranean Sea. Alexander left Egypt only few months after his arrival to march on Tyre, Phoenicia. So, his commander, Cleomenes had to build the city as Alexander had envisioned. While Cleomenes accomplished this great deal, the full expansion of Alexandria came under the rule of Alexander’s general Ptolemy and the rule of the Ptolemaic Dynasty (332-30 BCE) which followed. In 323 BCE, Alexander the Great died and never saw his city accomplished (infoplease.com, 2012). Alexander the Great had targeted three main goals during the establishment of Alexandria: -Cultural: This city was the fort of the Greek civilization and in addition became the intellectual capital of the antique world thanks to many poets, intellectuals who wanted to bow to the famous library. -Trading: With its famous port and lighthouse, Alexandria became one of the most important place of trade between the East and the West. -Militarily: Alexandria was the navy base to control the eastern part of the Mediterranean Sea. 9 Ptolemy made the capital and began to transform it into one of the greatest centers of learning in the Greek world. Alexandria was not only a center of Hellenism but was also home to the largest city of the world. Julius Caesar occupy the city in 47 B.C. and formally it became part of the Roman Empire. It was the greatest of the Roman provincial capitals. In the later centuries of Roman rule and under the Byzantine Empire, Alexandria rivaled Rome and Constantinople as a center of Christian learning. From the fourth century AD, between wars and conquests, Alexandria is in decline. When the Muslim Arabs enter Alexandria in 642, its prosperity had withered, largely because of a decline in shipping. The discovery of a new maritime road by the Portuguese on the fifteenth century which bypassed Africa with the aim of looking for the spices in India didn't arrange it... During his Egyptian campaign, Napoleon occupy the city in 1798, but it fell to the British in 1801. The city gradually regained importance after 1819, when the Mahmudiyah Canal was completed by Muhammed Ali, who developed Alexandria as a deep-water port and a naval station. During the nineteenth century many foreigners like Greeks, Italians, French’s, Lebanese’s, Syrians, Jewfishes and Armenians settled in Alexandria and participate in the development of the railways between Cairo and Alexandria, the increase in commercial activities and the boom of the cotton. The great cosmopolitan center declined during the twentieth century, particularly after the 1952 Egyptian revolution TYPES OF TOURISM Today, Alexandria has 4609 million residents. Alexandria has always been popular as a holiday destination for local Egyptians looking to escape the summer heat and enjoy the Mediterranean beaches. Foreign tourists are also discovering how easy it is to visit Alexandria for even just a day or two. There are several types of tourism: Archeological and heritage tourism: Alexandria rich with its archeological culture and its historical monuments such as Pompey’s pillar, Catacomb Kom El Shoqafa, Qaitbay Citadel, Roman theater, Alexandria national Museum and Greeco-Roman museum 10 11 Leisure tourism: the city offers many theaters, cinemas, parks such as montazah palace and gardens and also Antoniadis gardens Beach tourism: is one of the main touristic attraction especially in summer on both local and national levels. Alexandria offers many beaches, public and private along the seascost of the city (the private ones are especially beaches from luxury hotels like Palestine, Salamlek in the Montazah Park and the private and the private beach of the fourseason hotel and Maomoura bay, in addition to 30 five stars luxuries resort located on the north coast of Alexandria along all the seacost 65 km between Alexandria & Matrouh road, in addition to some resorts in king Marriout and Agamy neighborhood. Culture tourism: several cultural attraction we can found it in Alexandria such as Alexandria Opera house Also known as the Sayed Darwish Theatre, it is amazing cultural venue of the Pearl of the Mediterranean. In 2000, the building was put of Egypt’s National Heritage list. Consequently, it has undergone seven years of renovation works that gave back its splendour to the delicately decorated premises of the opera. The venue hosts today world-class events, including all-time favourite operas and ballets performed by local and international companies. The gorgeous auditorium also hosts concerts, recitals, Arab and international festivals and cultural gatherings. 12 In addition to Bibliotheca Alexandrina which is Alexandrina is one of Formattato: Inglese (Stati Uniti) the main tourist destinations in Alexandria. The library is located in front of Alexandria University. It attracts both local and international tourists as well as students to visit and explore its differant sections.The Library of Alexandria aims to be a center of excellence in the production and dissemination of knowledge .The Bibliotheca Alexandrina includes all the facilities needed for tourists and visitors. Also it is surrounded by a number of cultural and historical places as well as returants, caffees and shops. Formattato: Inglese (Stati Uniti) Therapeutic tourism: This kind of tourism is the main source of cure demanders, they come from all over the world and some from Eastern Europe countries, Geneva, Lebanon, and others. Alexandria has many places which are good for this kind of tourism especially in king Marriott area eliminating the environmental pollution, also Abu Qeir area which will be used in the future as an international tourist retreat Business tourism: Alexandria is considered as an important sea port on the Mediterranean Sea and also has a commercial and industrial center, where businessmen travel across the country for trade or for spending holidays even in winter or summer. Sport tourism: Alexandria has of sport clubs with various sport games with several private clubs (Sporting, Semouha and EL-Olompy clubs) in addition to the national club (El-Etehad club) Religious tourism: Alexandria has many religious memorials Islamic like the famous mosque Elmorsi Abu Elabas and Christian like the Coptic Orthodox church and St. Mena monestry in King Marrioutt : is Located approximately 50 km southwest of Alexandria, the small village-town of Abu-Mina is home to St. Mena (Mina) monastery. St Mena is believed to have fallen as a martyr in the early 4th century when the Roman Empire was persecuting Christians. A modern monastery has been built on the location of an ancient church. A German archeological team has been working at Abu Mina since 1969. 13 Recent attractions Stanley Bridge: It is the first bridge in Egypt to be constructed into the sea, with total length of 400 m. Considered of 6 spans, it constitute amajor part of the reconstruction and decoration of Alexandria cornich. A master piece of architectureal precision, the bridge preserves the architectural style of the famous and cosmopolitan Egyptian city. Royal Jewellery Museum: the Royal Jewellery Museum of Alexandria is reopened to tourists since April 2010 after 5 years of renovation. Housed in an exquisitely decorated villa that formerly belonged to king Farouk’s first wife, the museum is a true gem, offering on display a great collection of glitzy artefacts that belonged to the excessive and extravagant Egyptian monarch and his family. Qaitbay Maritime Museum (Sea Life & War Collections): Inside the Qaitbay Fort, we can find the Qaitbay Maritime Museum, which houses a collection of several interesting artifacts from the wars that it has witnessed. We can see relics from the Roman sea battles, the Napoleonic wars in which the fort was bombarded, as well as the British wars in which it was taken. There is also an interesting collection of sea diaphragms and sea creatures. CLIMATE During winter time (from December to February), the weather is fairly warm and sunny in Alexandria although the sea will be too cold to swim in comfortably. The average temperature of daytime fluctuates between 20°C to 22°C. On the other hand, nighttime temperature becomes colder with 10°C. It is the best season to visit Alexandria, especially from October to June the city climate eagerly welcomes the tourists and for the people who love swimming the best period is from July to September. A warm, dusty wind namely the “khamsin” comes during March until June. Summer is humid, but with a breeze it still cooler than in the capital Cairo and many Egyptians move to Alexandria in the summer. The average high frequently climbs to mid-thirties while the low stands around 30°C. June is the sunniest month of the year when Alexandria receives more than 12 hours of sunshine. 14 http://www.worldweatheronline.com DEMOGRAPHICS At the end of August 2012, Egypt reached a population of 91 million as announced by the country’s official statistics body, CAPMAS. This statistic shows a growth of 18% since the last census conducted in 2006, when population amounted to 76.5 million (http://worldpopulationreview.com). In Alexandria, from the late 19th century to the 1980s the population grew 10-fold, due to the high birth rates and migration from the countryside. In the decade following the 1952 revolution, the city’s population reached roughly 1.5 million; by 1976 the population stood at more than 2 million, with half the people under 20 years of age. The city’s population continued to grow, reaching more than 4609 million in the early 21st century (http://www.britannica.com). 15 FACILITIES AND SERVICES Useful addresses: -Tourism office of Alexandria: Midan Saad Zaghoul in front of the chamber of commerce. -Touristic police: 23, sharia El-Mina el-Sharkia, midan Saad Zaghoul, in the same building of the tourism office. -Passport office: 28, sharia Talaat Harb. Cheap Hotels: (Rates for single & Double rooms start from 15$ to 20$) -Blue Rivera Hotel: 65, sharia El-Geish. -Triomphe Hotel: 26, sharia Gamal ad-Din Yassin -Acropole Hotel: 27, sharia Gamal ad-Din Yassin - Amoun Hotel, 32 El Nasr St., El Manshia - Mecca Hotel, 44 El Gaish Road, Hotels with moderate prices: (Rates for single & Double rooms start from 40$ to 60$) -Delta Hotel, 14 Champollion Street - Al Azarita, - Grand Royal, EL Mansheya - San Giovanni Stanly Hotel, 205 El Gueish Ave, Stanly - Aifu Resort, El Montazah tower - Plaza hotel, 394 El Gaish Ave, Zizinia - EL Haram Hotel, 162 El Guish Road, Cleopatra - Cleopatra hotel, 160 El Cornich Road – Cleopatra - La Siesta Resort Alexandria, Suez Canal Bridge, Moharram Bek - Regency Hotel, 696 Cornich Road, Al Asafra Expensive Hotels: (Rates for single & Double rooms start from 125$ to 300$) - Four Season Hotel - Windsor Palace: 17, sharia El-Shohada -Le Metropole Hotel: 52, sharia Saad Zaghoul -Hotel Sofitel Cecil: Midan Saad Zaghoul -Salamlek Hotel: Montazah gardens - Sheraton Hotel Corniche Road, Al Montazah - Helanan Palestine hotel, Montzah garden - Hilton Alexandria Green Plaza, 14th of May Bridge Road - Smouha - Hilton Corniche, 544 El Geish Road, Sidi Bishr - Paradise inn Beach resort, Maamoura Beach, Al Maamoura - Tolip Hotel, Moustafa Kamel, Corniche Road Roushdy - Raddisson Blue, MEHWAR EL TAAMEER; NORTHERN COAST ROAD, 21ST K, - Mercure Hotel Romance, 303 El Geish Road, Saba Pasha - Mediterranean Azur Hotel, 427 Cornish Road Roushdy 16 Restaurants: Cheap restaurants: -Mohammed Ahmed Fuul: 17, sharia Shakour -La Taverna: 1, midan Saad Zaghoul - Gad Restaurants - EL Waheed fuul - El Falah - Abo Rabee3 -Houda El-Gondol for fish Restaurants with moderate prices: - White and Blue (before the Qaytbay fort) -Abou El Sid: 39, sharia El-Horreya -Abou Ashraf: 28, sharia safr Basha, Anfouchi -Malek El-Saman: 48, sharia Masjid el-Attarine - EL Safawany for Grill - Pizza Queen - Dahab for Pizza and pies - Moemen for fast food - El Sultan Aioub Restaurant Expensive restaurants: Jungle restaustrant, Grand Café, Greek Club, Fishmarket, Samakmak for Fish, Tikka grill, Roastery restaurant, Balbaa village, Chez Gaby restaurant, Hosny, China House, Lebanero, Studio Misr, Pizza Minouche, Kadoura for fish, Zanilli’s restaurants and café, Spectra restaurants, sea Gull, Chilli’s, Ebn El Balad , Abo Shakra, Latino , Delight , De la vega Franchise Brand Restaurant: KFC, McDonlad’s, Hardees, Burger King, PizzaHut, Duppio zero, Starbucks, Brioche Doree, Costa, Domino’s Pizza, Leila from Lebanon Shopping In Alexandria Alexandria have several shopping malls for shopping with wide varities and prices Some malls such as (Carrefour city center and saint Stefano grand Plaza) have wide range of Brands shops for clothes, shoes and bags, electronic, sports and swimwear. Like (H&M, Debenhams, Mark and sepencer, Zara, Brreshka, Promod, Mango, Addidas, Timberland, Nike, and Puma……., in addition to other several malls with wide range of shops in all neighborhood of the city such as (falaky mall & Saad Zaghloul mall in the down town/ historical cemter, zahran mall and Green Plaza mall in semouha area, EL-Dieb Mall in Roushdy area, El-Watania mall in Loran, Mina Mall in EL-Ibrahemya area, Downtown mall front of Carrefour city center and Agamy star mall In Agamy area. 17 BIG EVENTS – Alexandrina International Book Fair - Hadoutet Bahr (Sea Story) Workshop (2 to 4 April 2014) – Knowledge Cafe : Held within the Youth and Environment Program, the event discusses different scientific topics. (5th of April 2014) – Youth for Environmental Sustainability and Better Understanding (YESBU) : Launched in 2002, the Youth for Environmental Sustainability and Better Understanding (YESBU) is a program organized by the BA Special Advisors targeting young people from 13 to 17 years old. It aims to raise environmental awareness among youth and provides them with elearning tools. – African League of Young Masters (ALYM) The BA- Advisors for special programs launched the African League of Young Masters (ALYM) in July 2011 under the umbrella of the Youth and Environment Programs. This program is mainly directed to African students studying in Alexandrina University. It aims to open channels of communication between those African... – BA Orchestra, Easter Concert (BACC great Hall), 5th of April 2014 – Biovision: BioVisionAlexandria (BVA) is an international event organized by the Bibliotheca Alexandrina in partnership with the World Life Sciences Forum, BioVision. It is a continuation of the tradition that started in BioVision 1999 in Lyon, France in which BioVisionAlexandria Conference was held every even year, alternating with the World Life Sciences Forum held in Lyon every odd year since 2004. – Alexandria International Film Festival: Since 1985, Egypt held an international festival for Egyptian and international films, this festival held annually in Alexandria, is organized the Egyptian Association for Cinema Writers and Critics under the sponsorship of the Ministry of Culture and the Alexandria Governorate. – Festival for celebrating Sayyed Darwish - Egypt’s revolutionary singer: Alexandria organize this festival annually to celebrate the legacy of Darwish, which is not only musical but also historical and national – 26th of July the national day of Alexandria – Acies Quartet - Austrian Chamber Music ,Alexandria Opera House – Piano Recital - Kimball Gallagher (USA), Alexandria Opera House – Tosca Famous Operas, Alexandria Opera House Permanent exhibitions at the library http://www.bibalex.org/Exhibitions/Contemporary_en.aspx 18 ROAD NETWORKS/ TRANSPORTATION Alexandria is accessible by flight with Borg El-Arab Airport (50 km from Alexandria). It's also accessible by train with the Masr station and the Sidi Gaber station. And finally accessible by bus also: Autobus station with three companies: Super jet – West and Middle Delta Bus – Go Bus. Transportation within the city: Taxis: the black and yellow (around 15LE, but it depends on the journey). There are also private taxis more comfortable and more expensive. Tramway: Parallel to the Corniche. 0.25LE by journey. Blue tram goes to the East and the yellow one to the West. Minibus: Useful for the Corniche. 1.25LE per person. Red buses: Between Montazah and Ras El Tin (3LE) 19 Tourism Demand in Alexandria Tourism contribution to the national economy: Tourism has become one of the leading sectors of economic growth and the highest in terms of generating new job opportunities because of being a labor intensive industry and its interdependence with other sectors. Over the last two decades, tourism has proven to be a fast growing economic sector, with an average growth of 25% per year in arrivals and a 32.5% increase in receipts. Its share represents 19.3% of total income of foreign currencies. The tourism sector is considered as one of the principal generators of employment, accounting for 12.6% of the employed population. Tourism as a labour intensive industry creates jobs in almost 70 related sectors. Tourism industry effectively contributed to generating value added, job opportunities and enhancing Egypt's balance of payments as well as boosting tourism industry-related industries and activities through what is known as tourism multiplier (Alex bank, 2010). Tourism arrivals in Egypt increased gradually in the period of 2005-2008, then a slight decrease in the numbers of 2009 can be noticed. The tourist arrivals witnessed a boom in 2010 that was followed by a decrease in 2011 due to political instabilities. As the tourism sector is sensitive to any changes, fluctuations in the tourism demand can be noticed. The share of Alexandria of tourist arrivals was consequently influenced by these fluctuations (Table 1). Table (1): Actual and Estimated number of tourist arrivals in Alexandria. Number of Number of Number of Year tourists in Egypt tourists in Year tourists in Alexandria Egypt 2005 8.244000(5) 370000(1) 2010 14.051000(3) - 2006 8.646000(5) 413781(2) 2011 9.497000(3) 1.036064(4) 2007 10.610000(5) - 2012 11.169000(3) 1.228590* 2008 12.296000(5) - 2013 9.500000(3) 1.045000* 2009 11.914000(5) Source: (1) Muhammed, 2011. (2) Iraqi, 2007. (3) UNWTO, 2013. (4) Tourism in Figures, 2012. 20 Number of tourists in Alexandria - (5) World-statistics, 2014. * Estimated Tourism in Alexandria: The number of tourist arrivals in Alexandria in 2011 accounted for 1,036064 (Tourism in figures, 2012). Compared with the average of tourist arrivals in the interval of 2000-2011 (~ 380000 tourists), it can be noticed that the number of tourists almost increased by 235% in 2011. This increase in tourist arrivals should be substantiated by developments in infrastructure and superstructure in order to avoid congestion in vital services in the city. Taking the number of tourist arrivals as a basis supported by the numbers of national tourist arrivals, it can be calculated that Alexandria approximately contributed by 11% of national tourist arrivals in 2011 (Table 1 and Figure 1). This contribution increased notably if compared with the figures of 2005 and 2006, where Alexandria only contributed by 4.6% of total national tourist arrivals. Figure 1: Number of tourist in Alexandria and Barcelona. Source: Muhammed, 2011. Table 2 shows the number of visitors to main sites and museums in Alexandria. The figures show that the number of foreigners exceeded Egyptians in 2009. This trend changed since then and a large number of Egyptians dominated the visits to the sites in Alexandria exceeding the number of tourists by 84% in 2013. The number of tourists to sites in Alexandria was taking a downward slope since 2009 and a notable drop off can be noticed in 2011, where the figures decreased by 88% compared to 2010. The numbers since then started to rise till 2013, where it reached 4% increase when compared to 2012. It is worth to mention, that if the numbers of 2009 and 2013 were compared, a large drop off by approximately 93% can be observed. Fluctuation in the numbers of Egyptians to Alexandria sites can be noticed. A raise in the numbers by 23% could be noted in 2010 if compared to 2009 then the numbers dropped off by 50% in 2011. A raise of 18% can be detected followed by a drop off by 38% in 2013. In summary, Alexandria relied in the last period on domestic tourism due to political instabilities prevailing in the country. The potentials of Alexandria should be closely explored and developed parallel to expanding the infra- and supra structure projects to support any 21 new stream of foreign tourists. 616558 522507 Egyptians 556942 685503 -15 62488 +23 346224 2012 -88 41643 -50 409843 2013 Change % Tourists 2011 Change % 2010 Change % 2009 Change % Table 2: Number of Visitors to main sites and museums in Alexandria -34 43444 +4 +18 256807 -38 Source: General Department of Antiquities and Police (Ministry of Interior), 2014. Contribution of tourism to Alexandria`s economy: Tourism in Alexandria relies mainly on domestic tourism in addition to quick trips by sea. Tourism does not contribute directly to Alexandria`s economy considering the number of the population working in this sector according to the figures of 2006 (Figure 2). However, it is worth to mention, that the indirect impact of tourism can play a major role in supporting the economy of Alexandria in terms of generating indirect employment and income, unlike other governorates like Sharm ElSheikh and Hurghada where a wide range of the population works directly in the tourism sector. Alexandria has much unexplored potentials for tourism that need to be located and developed by the public and private sector in order to increase the direct contribution of tourism to the economy of Alexandria and Egypt as a whole. Figure 2: The % of population of selected governorates working in the tourism sector in 2006. Source: Abdel-Latif et al, 2012. Distribution of tourists in Alexandria by nationality, tourist nights, types of tourists, points of entry and seasons: Figure (3) shows the distribution of tourists in Alexandria according to nationality in 1996. Domestic tourism accounts for the majority of the tourism flow followed by international tourists and Arab tourists successively. 22 The figures show, that tourism in Alexandria mainly relies on domestic tourism which represents more than 68% of the number of tourists visiting the city, while the international tourists represent more than 22% while the Arabs only repr ese nt 10% . Figu re 3: Nu mbe r of tourists by origins Source: Muhammed, 2011 In 2006, the figures showed that domestic tourism accounted for 58% of total tourist arrivals to Alexandria, while the international tourists represent 24% and the Arabs 18% of total tourist arrivals. The figures show that the number of Arabs and international tourists increased on behalf of domestic tourists comparing the numbers of 1996 and 2006 (Table 3). The breakdown of the demand by nationalities on the different months from January to October 2006 shows, that domestic and Arab tourist arrivals are highly concentrated in summer especially in August, while international tourists are highly concentrated at spring time (Table 3). Tourist nights in Alexandria are highly concentrated in the period of July-September and a notable decrease in tourist arrivals in winter can be noticed. 23 Table 3: Monthly Breakdown of Types of Tourists and Tourist Nights in Alexandria (2006) Source: Iraqi, 2007 Table (4) shows that the average tourist nights in the period 1992-2002 accounted for 1.9. This indicates that tourists in Alexandria are mainly interested in quick trips or in other words one-day tours. This phenomenon has to be closely studied when considering ways to develop Alexandria as a tourist destination and not a transit city. Table 4: Number of hotels, rooms, tourists and average tourist nights in Alexandria (strategic plan 2022). Source: Muhammed, 2011. 24 Table (5) shows a monthly breakdown of tourist arrivals by main points of entry in the period of 2009-2013. Before 2011, the numbers were increasing, and then a downward slope took place. Looking at the monthly breakdown, it becomes clear that tourists in 2009 were concentrated mainly in the month of June to September, with the peak existing in August. In 2010, the distribution did not follow a certain pattern, were fluctuations occurred throughout the year with a peak in tourist flows existing in July. In 2011, with the political instabilities the total number of tourist flows decreased with the peak in January, March and July. In 2012, the season extended from July to December, where a recovery in the tourist flow compared to 2011 could be noticed. In 2013, starting from January an increase in the numbers could be detected till it reached the peak in June. Since then a downward slope took place till December. As an overall evaluation, it seems that July is on the top of the months in terms of the density of tourist flows. In certain years, some compactness in the tourist flows in January could be noticed. Table 5: Monthly Breakdown of Tourist Arrivals by Main Points of Entry Year 2009 2010 2011 2012 Month January 9239 8232 11524 7502 12405 February 8600 10897 3623 8108 11128 March 7188 9789 11547 9934 13017 April 10238 11866 8853 9844 15059 May 8852 9985 6489 10322 16319 June 9494 15503 8877 14264 27670 July 13798 29133 11628 18378 11592 August 18231 11700 6303 12564 10034 September 13279 15163 8324 13050 9582 October 11641 13470 9420 14023 11318 November 9787 17041 7241 10875 6824 December 8456 14139 8142 10834 9364 Total 128803 166918 102071 139698 154312 Source: Central Agency For Public Mobilization and Statistics, Passports, Emigration & Nationality Administration (Ministry of Interior), 2014. 25 2013 The distribution of demand according to mostly visited areas in Alexandria: Figure (4) shows that the mostly visited parts in Alexandria are divided into three areas. The first area (the city center) includes most of the cultural and historical sites like (Alexandria Bibliotheca, Roman Theater and historical synagogue, churches and mosques). The second area which is in the far east of the city contains the Royal Palace of Montazah, a huge park with unique plants and ancient palm trees. The third area is the northern coast with its marvelous beaches. Figure 4: Map of Alexandria Source: Muhammed, 2011. Development of different areas to support the tourism sector: On the supply side, the Egyptian tourism sector as a whole has seen numerous developments in different areas, such as marketing, infrastructure, and human resources. Below is an overview of tourism development in Alexandria. Tourism marketing Alexandria ambience and cultural heritage with an exotic Orient Flavor, is truly captivating and attracts travelers from all over the world. (Hassan, 2011) In spite of the fact that Alexandria is a prime summer destination for domestic tourism and it is a unique city by its culture and its nature, it has not been properly included on the map of international tourism. The share of Alexandria is about 1.2% of the total international tourism in Egypt, and this province has not received its fair share from marketing efforts at the local, regional, and international level (Hassan, 2011). So Alexandria tourism market depends mainly on the national and international tourism campaigns for Egypt as a whole. 26 Tourism development The tourism sector in Alexandria depends mostly on the domestic tourist market as international tourists, mostly from the Arab countries, are limited. Alexandria's unique location on the Mediterranean as well as its various attractions, offer the city tremendous potentials to draw various tourist segments, if the appropriate mix of services, infrastructure, policies and marketing schemes are provided (Eiweida, 2007). However, researches and interviews with the public and private sector in Alexandria indicated that there are several structural weaknesses in the tourism sector of Alexandria. The Governorate of Alexandria as well as the private sector is very keen on developing the tourism sector as it creates employment opportunities, generates greater exports, and improves the wealth of the city (Eiweida, 2007). The Alexandria Tourism Development Strategy came with the following findings and conclusions: 1- Hotel accommodation capacity is considered low regarding an important city like Alexandria. 2- Only 1:2% of foreign tourists to Egypt visit Alexandria. 3- Both domestic and international hotel clients have a very short average length of stay, and most of them are for business. 4- The annual expenditure of hotel clients is good, but could increase significantly if length of stay increased and more culture and recreational activities were included. The trend towards expanding tourism arrivals, bed-nights and tourism contribution to Alexandria’s economy is growing faster than ever. Therefore, it is becoming more and more important to increase the number of 5 stars hotels, improve services and facilities of all existing hotels and focus on promotional efforts Further, tourism and heritage sights need to be revived or made accessible. Actions include the following: 1- Conservation of the available heritage. 2- Development of the eastern port and underwater monuments. 3- Using the fame of the Alexandria lighthouse for marketing purposes. 4- Development of new tourism and heritage sights. Infrastructure efficiency The quality of infrastructure is considered as one of the main factors determining the level of attractiveness of any tourist destination. Infrastructure form an integral part of the tourism package (B, 2009/2010). For instance, road infrastructure enhances accessibility of tourists to different parts of the destination while airport infrastructure ensures that tourists experience a comfortable transition from the plane into the borders of the destination country and vice versa. Other infrastructure such as waste water and energy among others are also believed to result in more reliable services and thus enhance the attractiveness of the destination (B, 2009/2010). Unfortunately, infrastructure in Alexandria is below requested level when compared with the tourism demand in summer (peak season) Alexandria is the second biggest province according to population after Cairo. Nearly 5 million residents live in Alexandria, in addition to not less than 2 million visitors annually which are more than what a poor services and facilities city can handle (Ela, 2014). 27 According to the local council of the governorate, Alexandria receives 600 cars and buses during the summer, most of them coming from the governorate of Lower Egypt. The number increases and exceeds a thousand on Thursdays, Fridays and national holidays. The problem is that the streets of Alexandria were not designed to accommodate even half the number. Consequently, Alexandria suffers from traffic congestion all day and overcrowded beaches. During holidays, the city welcomes thousands of tourists who are looking for a quick and cheap trip; "One-day trips" (Ela, 2014). The one-day trips is a new phenomenon on Alexandria as it's always been the destination of those who are seeking relaxation for few days, usually a week. But the development of transportation system has led to a better connection of the governorate with the others via a network of highways. This has changed tourist destinations. People living around Delta, travel to more economic beaches such as Baltim and Gamasa instead of Alexandria. Alexandria visitors' social background has changed and led the middle class from the city to turn to western beaches in the north coast and Marsa Matrouh where they seek privacy and calm. Transportation is one of the main elements of tourism infrastructure. In Alexandria, means of transportation include: 1- Airports: Alexandria is served by Alexandria International Airport (at Nozha; under renovation) and Borg al Arab Airport which is located about 25 km (16 miles) away from city center. 2- Highways: Alexandria is served by many highways, such as: - The International coastal road. (Alexandria - port Said) - The desert road. (Alexandria - Cairo) - The Agricultural road. (Alexandria - Cairo) - The Circular road. - Ta'ameer road. (Alexandria - North Coast) 3- Rail: Alexandria's intercity commuter rail system extends from Misr Station (Alexandria's primary intercity railway station) to Abu Qir, parallel to the tram line. The commuter line's locomotives operate on diesel, as opposed to the overhead-electric tram. 4- Tram: An extensive tramway network was built in 1860 and is the oldest in Africa. The tram network begins at Alraml district in the west and ends in the Victoria district in the east. Most of the vehicles are blue in color. Some smaller vehicles colored in yellow have further routes beyond the two main endpoints. 5- Buses: Alexandria has two kinds of buses: - Public buses are operated by Alexandria Governorate's Agency for Public Passenger Transport. - Modern air conditioned red double-decker buses run the length of the Courniche. 6- Taxis: Taxis in Alexandria are yellow-and-black in color and are widely available. While Egyptian law requires all cabs to carry meters, these generally do not work and fares must be negotiated with the driver on either departure or arrival. 7- Minibuses: The minibus share taxi system, or mashrū` operates along well-known traffic arteries. The routes can be identified by both their endpoints and the route between them. 8- Port: Alexandria hosts four harbors; namely the Western Harbor, which is the main harbor of the country that handles about 60% of the country’s exports and imports, El Dekhiela Harbor west of the Western Harbor, the Eastern Harbor which is a fishing and yachting harbor, and Abu Qir Harbor at the northern east of the governorate. It is a commercial harbor for general cargo and phosphates. 28 Accommodation units are also one of the main elements of tourism infrastructure. According to "Discover Alex" website, Alexandria has more than 80 hotel, only 38 of them are highly rated. Alexandria also has more than 1,195 Restaurant, and more than 80 tourist attractions (Anon., 2014). The Governorate of Alexandria is investigating some projects to further develop the tourism sector in partnership with the private sector (Husar, 2007, p. 22). The Alexandrian Governorate has encouraged the Government of Egypt to request an investment project from the World Bank to lay a first foundation towards achieving the commonly-defined longterm vision for Alexandria by implementing key investments of the City Development Strategy. The so-called Alexandria Development Project (ADP) is now under negotiations, is a joint project between the Alexandria Governorate, Ministry of Housing and the Utilities and Urban Development (Eiweida, 2007, p. 48). The aim of the project is the development of Alexandria through strategic investments in infrastructure (Eiweida, 2007, p. 49). Human resources Alexandria Governorate is the second biggest urban settlement and capital of Egypt after great Cairo. The area of Alexandria governorate is 2,680 square km. Alexandria’s administration is structured as follows: the Governorate consists of three cities: Alexandria, Borg El Arab City and Centre and New Borg El Arab, which was planned for 750,000 inhabitants. The city of Alexandria is divided into six districts, three local village units, and five sub-village units. The main districts of the urban area are: Montazah, Eastern District, Middle District, Western District, Customs District and Al Ameriah District. The Montazah district is the most populated area in Alexandria and houses the 26 % of the city’s population, while Borg El Arab houses 1.4% of the total population, being the least populated district. The rural population is estimated to be 18.7% of the total governorate population, located in Al Amria, Borg El Arab and other villages (Eldaidamony, 2011). Year Estimated population 2002 3 661 131 2003 3 724 360 2004 3 790 062 2005 3 855 993 2006 3 919 290 2007 4 164 750 2008 4 238 100 2009 4 316 741 2010 4 400 264 2011 4 471 305 2012 4 508 685 Source: (CAPMAS, 2012) Tourism is a labor-intensive industry and the employment generated by tourism is considered large when compared with other sectors. It creates direct employment in accommodation establishments and indirect employment in tourism-related industries, such as restaurants, tour operators, shops and bazars, guides and transportation (Rady, 2002). The following statistics are concerned with the labor force of the tourism industry in Egypt as a whole (it was quite difficult to get those of Alexandria): 29 Year Direct employment (,000) Total employment (,000) 2007 1693.1 3725.5 2008 1699.9 3765.9 2009 1638.0 3645.6 2010 1676.9 3709.7 2011 1384.0 3120.6 2012 1375.5 3106.6 Source: (WTTC, 2013) In order to raise the quality of human resources in the tourism field, tourism education and training should focus on training personnel who come in direct contact with the visitors; such as hotel staff, restaurants, tour operators and tour guides. There are many other fields related to tourist services, such as transportation, banks, clinics, that require training to raise their tourism awareness. There are two universities; Alexandria and Farous that offer tourism education through their faculties of tourism and hotels. In addition there are many Technical institutes that offer tourism – related courses, such as tourism studies, hotel management and tour guide. There are three categories of technical institutes. The first one accepts enrolment of students who finish secondary school and the study period is four years. The second category of technical institutes is similar to the first one, except that the study period is two years. The third category accepts students who finish preparatory school, and the study period is five years (Rady, 2002). Estimated numbers of students studying tourism and hotels courses Students enrolled in 2009 2010 Faculties of tourism and hotels all over Egypt 13 858 17 907 High institutes and Academies of tourism and hotels 18 925 21 321 all over Egypt Technical institutes of tourism and hotels all over 2 465 2 980 Egypt Source: (CAPMAS, 2012) Estimated numbers of graduates studied tourism and hotels courses Graduates graduated from 2009 2010 Faculties of tourism and hotels all over Egypt 3 863 3 732 High institutes and Academies of tourism and hotels 7 106 all over Egypt Technical institutes of tourism and hotels all over 1 344 Egypt Source: (CAPMAS, 2012) 30 2011 17 491 22 186 2 938 2011 3 365 5 411 5 083 1 403 1 467 Potentials of new Types of Tourism in Alexandria Tourism in Alexandria is mainly concentrated on cultural and beach tourism, while there are many other potentials that could be used in creating new activities and new types of tourism in Alexandria (Alex bank, 2010): Dark tourism: This type of tourism includes traveling to places such as sites, attractions and events linked in one way or another with death, suffering, violence, or disaster. Examples of dark tourism are today visible and clear in Iraq, Afghanistan, Palestine, and Israel (Isaac,R.,2012). Dark tourism could be developed in “Al-quediseen “ church at sidi-bishr where the attack on Coptic Christians in Alexandria, January 2011 had happened , twenty three people died as a result of the attack, which occurred as Christian worshipers were leaving a new year service , Some 97 more were injured. The explosion resulted in scattered body parts, destroyed cars and smashed windows Tombs of the Copts in Borg el-Arab where the church victims had buried could be a dark tourism destination as well. All other ancient Greco-Roman Tombs (Kom Elshoqafa-Kom El Dekka-Elshatby-Moustafa Kamel –tombs) can also be put on a specific route with the previously mentioned ones in order to market Alexandria as a dark tourism destination. Roots tourism: This type of tourism could be improved for foreign communities (mainly from Greece and Italy) whose relatives and friends used to live in Alexandria, they tend to visit Alexandria from time to time (Barrado,D.,2011; Nassar,N.,2009) . Sports tourism: Alexandria has a plenty of sport clubs with various sports games, which host other clubs through the different competitions held all over the year, while this kind of tourism need to be improved and well promoted (Barrado,D.,2011; Giorgio,A.,2009) , for example Sporting club, Smouha club and Etihad club Golf tourism could be developed in Alexandria by using huge empty spaces in Borg ElArab.Diving and hunting activities could be applied in the area of Nilson Island in Abuqier and at the lake of Marioutt .In addition, Yachting Club can reactivate its important role as an international organizer for fishing competitions. Unfortunately, Lake Marioutt has become over time a repository of industrial, agricultural and sanitary water discharge, and is now the cause of many environmental threats in the city and the delta region generally.(araburban.org) Therefore this Lake needs to be cleaned up and prepared for those activities . Business tourism: Business tourism includes visitors participating in charity events, governmental meetings & conferences, Incentive travel, Exhibitions and trade shows.. (Strategic Action Plan for Tourism in England, 2010). Alexandria is considered as an important sea port on the Mediterranean Sea, and as a commercial industrial center as well, where businessmen travel could across the country for trade or for spending holidays even in winter or summer in order to attend commercial and industrial exhibitions (Barrado, D., 2011). 31 Residential tourism: This is a specific type of tourism in which tourists choose non-hotel accommodations for their stays, these accommodations usually involve an owned, rented property, or timeshare (Sesena,J.,2004). This type of tourism could be applied in Alexandria by renting houses of local people which will come with benefits to local community as well. Back-stage tourism: It is a sort of cultural heritage tourism that can encourage the establishment of traditions and the restoration of historic sites and monuments. But its role is extended than just being a monument oriented tourism, it is an experience of what can be behind the scenes. Who lived in these monuments, their traditions, life style, actions and characters and all stories told by locals narrated by their ancestors. It is an enjoyable and educational way to get in contact with the local people and learn about their community’s heritage. It is not only connected to the past but, it also to explores the present culture and way of life. It is about taking walks and doing a lot of “foot walks” in the evening around the back streets of the tourist destination to see the true style of the resident’s way of life, to explore some of the main holiday activities taken by them. ( Novelli, 2005; Nassar,N.,2009). This type of tourism could be applied and developed in many historical places in Alexandria, but needs raising the local people awareness about importance of tourism and benefits that return to them. Event tourism: Alexandria could be a strong destination for event tourism, as there are some international festivals held annually in Alexandria, and the Opera house could be an important destination for tourists. Alexandria could be a destination for holding conferences as well, as there are the conference Centre in Bibliotheca Alexandrina and conference centers of 5star hotels. Yacht tourism: This type of tourism could be applied in Alexandria by using the Alexandria port and yacht club in Bahari. Authentic tourism: There is a growing desire to obtain experiences and products that are original and the real thing, not contaminated by being fake or impure (Yeomana,I..Al.,2007) this type of tourism could be developed at Borg El-Arab as there are Bedouins people living there with their authentic life style . Music Tourism The fact that the famous musician "Sayed Darwish" (March 17, 1892 – September 15, 1923 ) was born and lived in Alexandria can be invested in organizing music concerts for famous Egyptian and Arab singers over a specific month yearly where musician, audience all over the world, sponsors…etc can meat under one roof (Sayed Darwish Opera House). 32 Urban Tourism Trends of the historical center (Al-Raml Station -Downtown) Al-Raml Station is an important neighbourhood in Alexandria, Egypt. It is considered as the city center and the main shopping area. It is one of the primary centers for tourism, retail, and entertainment in the city and contains the main station of the Alexandria Tram. One of the defining features of Al-Raml Station (Mahatet el-Raml) is the specialization of vendors along certain streets (e.g. sellers of electrical and electronic equipment congregate in Nabi Danial Street). These vendors also attract tourists, helped by the presence of several hotels, including international chains such as Sofitel, restaurants, and other entertainment and nightlife. The Alexandria Opera House and Alexandria Creativity Center, venues for traditional and non-traditional performing arts respectively, are also located in the district. 1- History: Al-Raml Station is the old city of Alexandria. All the history of Alexandria began in this district; with its great lighthouse, one of the seven wonders of the ancient world, the Temple of Serapis, the Serapion, which was part of the legendary library among other sites. The Founding of the City After conquering Syria in 332 BCE, Alexander the Great swept down into Egypt with his army. He founded Alexandria in the small port town of Rhakotis by the sea and set about the task of turning it into a great capital. He designed the plan for the city which was so greatly admired later by the historian Strabo (63 BCE-21CE) who wrote, "The city has magnificent public precincts and royal palaces which cover a fourth or even a third of the entire area. For just as each of the kings would, from a love of splendor, add some ornament to the public monuments, so he would provide himself at his own expense with a residence in addition to those already standing". The palaces and grand homes Strabo mentions did not exist at the time Alexander founded the city. Although he was greatly admired by the Egyptians (and was even declared a demigod by the Oracle at Siwa), Alexander left Egypt only a few months after his arrival to march on Tyre in Phoenicia. It was left to his commander, Cleomenes, to build the city Alexander had envisioned. While Cleomenes accomplished a great deal, the full expansion of Alexandria came under the rule of Alexander’s general Ptolemy and the rule of the Ptolemaic Dynasty (332-30 BCE) which followed. After Alexander’s death in 323 BCE, Ptolemy brought his body back to Alexandria to be entombed and, following the wars of the Diodachi, began rule of Egypt from Alexandria, supplanting the old capital of Memphis. The historian and scholar Mangasarian writes, “Under the Ptolemies, a line of Greek kings, Alexandria soon sprang into eminence, and, accumulating culture and wealth became the most powerful metropolis of the Orient. Serving as the port of Europe, it attracted the lucrative trade of India and Arabia. Its markets were enriched with the gorgeous silks and fabrics from the bazaars of the Orient. Wealth brought leisure, and it, in turn, the arts. It became, in time, the home of a wonderful library and schools of philosophy, representing all the phases and the most delicate shades of thought. At one time it was the general belief that the mantle of Athens had fallen upon the shoulders of Alexandria." 33 The city grew to become the largest in the known world at the time, attracting scholars, scientists, philosophers, mathematicians, artists, and historians. Eratosthenes (c.276-194 BC) calculated the circumference of the earth to within 50 miles (80 km) at Alexandria. Euclid taught at the university there. Archimedes (287-212 BC) the great mathematician and astronomer may have taught there and was certainly studied there. The greatest engineer and mathematician of his day, Hero (also known as Heron, 10-70 CE) was born and lived in Alexandria. Hero was credited with amazing feats in engineering and technology including the first vending machine, the force-pump, and a theatre of automated figures who danced, among his other inventions. The City under Rome Following Caesar’s assassination in 44 BCE, his right-hand man, Marcus Antonius (Mark Antony) became Cleopatra’s consort and left Rome for Alexandria. The city became his base of operations over the next thirteen years until he and Cleopatra were defeated by Octavian Caesar at the Battle of Actium in 31 BCE. The next year, Cleopatra and Antony both committed suicide and, with her death, the Ptolemaic line came to an end. Octavian became first emperor of Rome and took the title `Augustus’. Alexandria now became a simple province of the Roman Empire under the rule of Augustus Caesar. Augustus consolidated his power in the provinces and had Alexandria restored. Scholars who argue against Julius Caesar’s role in the burning of the great library point to the fact that there is evidence it was still extant under the reign of Augustus and that visitors were still attracted to the city as a seat of learning. Alexandria was again ruined in 115 CE in the Kitos War and was again restored, this time by the EmperorHadrian, who, as a man of learning, took great interest in Alexandria. According to tradition, the Greek Septuagint (the Greek translation of the Bible) was composed in Alexandria, completed in 132 CE, in order that it could take its place among the great books of the library in the city. Religious scholars were said to frequent the library for research and Alexandria had long attracted people of many different faiths who vied for dominance in the city. Under Augustus’ reign there were disputes between Jews and pagans and, asChristianity grew in popularity, the Christians added to the public unrest. After the Roman emperorConstantine the Great (272-337 CE) passed the Edict of Milan in 313 CE (decreeing religious tolerance), Christians were no longer liable for prosecution under the law and began to not only demand more religious rights, but more vociferously attack the pagans and the Jews. Christianity and the Decline of Alexandria Alexandria, which had been a city of prosperity and learning, became an arena of religious contention between the new faith of the Christians and the old faith of the pagan majority. The Christians increasingly felt bold enough to strike at the symbols of the old faith in an attempt to topple it. Under the reign of Theodosius I (347-395 CE) paganism was outlawed and Christianity encouraged. In 391 CE the Christian Patriarch Theophilus followed Theodosius’ lead and had all the pagan temples in Alexandria destroyed or converted into churches. By the year 400 CE Alexandria was in constant religious turmoil and, in 415 CE, this resulted in the murder of the Neo-Platonic philosopher Hypatia and, according to some scholars, the burning of the great library and the complete destruction of the temple of Serapis. Alexandria declined rapidly after this date with scholars, scientists, and thinkers of all disciplines leaving the city for safer locales. 34 Formattato: Giustificato The city became steadily impoverished after the rise of Christianity, both financially and culturally, and became increasingly a battlefield for warring faiths. It was conquered by the Sassanid Persians in 619 CE. The Christian Byzantine Empire under Heraclius re-claimed the city in 628 CE but lost it to the invading Arab Muslims under Caliph Umar in 641 CE. The forces of the Christian Byzantines and the Muslim Arabs then fought for control of the city, and Egypt, until the Arabian forces prevailed in 646 CE and Egypt fell under Islamic rule. What was not destroyed by war was taken down by nature and, by 1323 CE, most of Ptolemaic Alexandria was gone. The great lighthouse was steadily destroyed by earthquakes as was much of the port. In 1994 the first discoveries were made known of a number of relics, statuary, and buildings in the harbor of Alexandria 2- Location: Al-Raml Station is a neighbourhood in Alexandria governorate. It belongs to Al-Gomrok district (Customs district). It is considered the main downtown for Alexandria. It is one of the primary centers for tourism, retail and entertainment in the city. 3- Types of tourism: As previously mentioned, Al-Raml Station is the old city of Alexandria. It is considered as one of the primary centers for tourism and entertainment in the city, because it is so near to most of the attractions and entertainment facilities. There are several types of tourism, that's applied in the area, such as: - Archaeological and heritage tourism: the area contains many historical sites and museums. - Leisure tourism: Al-Raml station is also considered as one of the primary centers for entertainment and recreation in Alexandria. It offers many theatres, cinemas, restaurants, cafes and many shops. -Religious tourism: The Area contains many famous and historical mosques and churches, like Al-Naby Danial Mosque, el Morsy Abou Elabbas Mosque and the Coptic Cathedral - Yacht tourism: there is a yacht club that organizes yachting and fishing competition regularly. 4- Climate: Al-Raml station is one of the neighbourhoods of Al-Gomrok district (Customs District), which is one of the big districts of Alexandria governorate, so the climate of Al-Raml station is the same climate of Alexandria as a whole. The prevailing north wind, blowing across the Mediterranean, gives Alexandria a markedly different climate from that of the desert hinterland. Summers are relatively temperate, although humidity levels arise in July and August, the hottest month, when the average temperature reaches 87 °F (31 °C). Winters are cool and invariably marked by a series of violent storms that can bring torrential rain and even hail. The mean daily temperature in January, which is the coldest month, is 64 °F (18 °C). 35 5- Demographics: As Al-Raml station is one of the neighbourhoods of Al-Gomrok district (Customs District), which is one of the big districts of Alexandria governorate. It has population of more than 500 thousands in this area. 6- Facilities and services: Al-Raml Station is considered the main downtown for Alexandria, because it contains most of the facilities and services in Alexandria. Here is a list for all types of facilities and services that Al-Raml Station has: Hotel Name Status Sofitel Alex (****) Cecil Hotel Paradise Inn (****) Windsor Palace Hotel Paradise Inn (***) Metropole Easy Accommodation Facilities: Knowledge Organization of it Famous private Famous private Famous private Unknown private Union Hotel )**( Unknown private Crillon Hotel )**( Unknown private New Capri )**( Hotel Unknown private New Unknown private Hotel (*) Acropole Hotel (*) Normandy Hotel (*) Fouad Hotel )*( Not so private famous Level of usability Hard Star (**) Sea Hotel 36 Accessibility Unknown private Unknown private Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Hotel )*( Unknown private Philip House )*( Unknown private Park )*( Unknown private Misr Hide Hotel Semiramis Hotel )*( famous Triumph Hotel )*( Not so private famous Le Roi Hotel )*( Borg El )*( Thaghr Hotel Restaurants: Restaurant Status Name 37 Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H Unknown private Unknown private Accessibility Knowledge of it Level of usability Not so International famous chain Working Hours: 24 H Working Hours: 9 am - 2 am Working Hours: 24 H Working Hours: 24 H _ Bistrot Cafe fast food Easy Hard KFC fast food famous International chain Pizza Hut fast food famous International chain Tazaj fast food Not so International famous chain Mo'men fast food Mcdonald's fast food Not so Local chain famous famous International chain Little fast food famous International Working Hours: 9 am - 2 am _ Caesars Pizza Denis Restaurant Asteria chain Seafood Seafood Santa Lucia Bakeries & Patisserie Pastry shop Le Plat D'or French Restaurant restaurant Unknown private King Edward International Restaurant restaurant Unknown private Athineos International restaurant famous private International restaurant Trianon French restaurant Sea Star International Restaurant restaurant Not so private famous famous International chain Unknown private Calithea _ _ Working Hours: 10 am 3 am Working Hours: 24 H Working Hours: 24 H Working Hours: 24 H _ _ _ Union Restaurant French restaurant Unknown private _ Crillon Restaurant International restaurant Unknown private _ Versaile International restaurant Egyptian restaurant Unknown private _ Famous Local chain Famous Local chain Unknown private Working Hours: 24 H Working Hours: 24 H _ Unknown private _ Not to private _ Gad Restaurants Foul Egyptian Mohamed restaurant Ahmed El Fayrouz Egyptian restaurant Aamer Egyptian restaurant El Sayed Egyptian 38 Not so private famous Not so private famous famous private Darwish Restaurant Omar El Khayam Restaurant El Sabaa Restaurant Abou Naser Restaurant Coffee Roastery Abou Rabie restaurant Egyptian restaurant Egyptian restaurant Egyptian restaurant Egyptian restaurant Egyptian restaurant El Waheed Egyptian restaurant Abu Akram Egyptian BBQ restaurant Hospitals: Hospital Status Name Abou Medical Shousha clinic Specialized Center For Eyes Alex. Poison Hospital Center Ibrahim Medical Abdel Salam center Mokhles Maternateih Hospital El Sahwi Hospital El Salam Hospital Specialized Hospital Kasr El Hospital Hekma Hospital Dar El Medical Khosoba clinic Currency exchange office: Office Status Name 39 famous Not to private famous _ Unknown private _ Unknown private _ Not to private famous Famous Local chain _ Not to Local chain famous Not to Local chain famous _ Knowledge of it organization Level of usability Known private _ Known private _ Known private _ Known private _ Known private _ Known private _ Known private _ Accessibility Knowledge of it Accessibility Easy _ _ Hard Level of usability _ El Amira _ Alexandria Exchange Co. El Islameya _ Exchange New Sphinx _ For Exchange _ Nile Exchange Co. Transportation facilities: company Status Name Limousine Alexandria _ Easy Hard _ _ Known Known private private Known private Known private _ Known private _ Accessibility Knowledge of it Easy El Masry For _ Car Rent _ Fast Tours Level of usability Hard Known private Known private Working Hours: 10 am 10 pm _ Known private _ 7- Tourism demand and supply: On the supply side, Al-Raml station has a lot of different types of attractions, which attract great numbers of local visitors and a good number of international tourists. In spite of the fact that Alexandria is a prime summer destination for domestic tourism and it is a unique city by its culture and its nature, it has not been properly included on the map of international tourism. The share of Alexandria is about 1.2% of the total of international tourism in Egypt, and this province has not received its fair share from marketing efforts at the local, regional, and international level (Hssan, 2011). So Alexandria tourism market depends mainly on the national and international tourism campaign for Egypt as a whole. And about Infrastructure in Al-Raml Station, it is below requested level when compared with the tourism demand, especially, in the summer (peak season). 40 On the demand side, Al-Raml Station is considered as one of the primary centers for tourism and entertainment in the city, so it attracts great numbers of local tourists esp. in summer, and a good number of international tourists, especially, in winter. The number of tourists visiting attractions in Al-raml station district has been recorded as follows: Kom el shokafa Roman theatre Pompey's pillar Birds House Anfushi Tombs Elshatby Tombs Total 41 2009 159908 2010 117573 2011 40425 2012 43874 2013 24448 135256 111492 41261 40001 22240 142215 157446 42652 51191 31396 1777 3907 2410 3037 1453 1332 1293 614 823 720 519 411 424 572 444 441007 392122 127786 139498 80701 A synchronic study of the comparative analysis between historical centers and the national data. 42 Gover. Location Cairo Luxor Aswan Saint Catherine Minia Alexandria - Political capital of Arabic Republic of Egypt. Is located on the East Bank of the Nile River along 41.542 km and is bordered to the North and East, Qaliubiya, South and West, the provinces of Helwan, Giza, from East Suez. Area: 83 square miles (214 square km) It is located 635 km south of Cairo. It is currently the smallest governorate in Egypt, spanning approximately 5 km from north to south, and 1.5 km from east to west, and lies in Upper Egypt along the Nile. Aswan Governorate lies in the south of Egypt, and is bordered in the North by Qena governorate, in the East by the Red Sea governorate, in the West by the New Valley governorate, and in the South by Sudan. It is located at the outskirts of El-Tur Mountains at an elevation of 1,586 m (5,203 ft), 120 km away from Nuweiba, at the foot of Mount Sinai and the Saint Catherine's Monastery. Minya is located approximately 245 km (152 mi) south of Cairo on the western bank of the Nile River, which flows north through the city The city lies on the Mediterranean Sea at the western edge of the Nile River delta, about 114 miles (183 km) northwest of Cairo in Lower Egypt. - Total area: 32,279 km² The region of Alexandria area is 224,900 square km, which represents 22.5 % of Egypt’s area. Area 43 - Total area is 2409.68 - Total area: 62726.00 Elevation of 1,586 m km2, representing Km2. Coordinates: 28° 33' 0.24% of the country's ; 33° 56' area. - Percentage to total area of Egypt: 3.2%. Cairo Luxor Aswan Saint Catherine Cairo has a population of 20 million, 787, 000 by 10.73 percent of the population of Egypt In 2012 the population was 1,064,000 people, 47.4% of them lived in urban areas, while 52.6% lived in rural areas. The annual population growth rate is 18.2 per thousand. Its population accounts for about 275000. It has a large population of Nubian People, mostly resettled from their homeland in the area flooded by Lake Nasser. The population of the city is expected to increase from 4,603 to 17,378 in 2017. - The traditional people of the area are the Jebeliya Bedouin - who have been living in the region since the foundation of St. Katherine's Monastery. They are of Eastern European origin - Population: around 4.2 million - Cairo's climate is a desert climate, which remains mostly dry and arid year round. Cairo weather in the summertime (May to August) sees temperatures of 45 to 47 °C. Average daily Cairo January temperature: 9°C Luxor is amongst the cities in Egypt with the hottest summer days. Rainfall in Luxor is rare. The summer (JuneAugust) has the daily mean of 32°C and in winter the daily mean is 15°C. Aswan weather remains hot and dry year round. Summer is arguably the most unbearable with temperatures reaching up to 51°C. Winter provides mild relief from the heat with temperatures dropping down to 35 to 39°C. - Its climate is classified as hot desert (BWh). It has the coldest nights of any other city in Egypt. - Refreshing cool summer nights and excellent spring, while winter days are pretty cold and the nights could reach −14 °C (7 °F). - Continental climate. chilly cold winter weather, and very hot but nonhumid summers. Temperatures in summer could reach 40 °C while winter temperatures drop to below 0 °C levels at night. Demographic Climate 44 Minia Alexandria - Alexandria has more than 4 million (mostly Egyptian) residents. - Population density: 115 people/km² - During winter time the weather is fairly warm and sunny in Alexandria. The average temperature of daytime fluctuates between 20°C to 22°C, nighttime temperature becomes colder with 10°C. - I n summer, the average high frequently climbs to mid-thirties while the low stands around 30°C. Cairo Cairo is Egypt`s industrial and services center. Economy 45 Luxor Aswan The economy of Luxor, like that of many other Egyptian cities, is heavily dependent upon tourism. Large numbers of people also work in agriculture, particularly sugarcane. Agriculture is the main activity in the governorate, which is famous for growing sugar-cane, hibiscus, wheat, dates and henna. The governorate contributes as well to industry, most important industries include: sugar, chemicals fertilizers, phosphate..etc Saint Catherine It relies on tourism with some agricultural activities. Minia Minya Governorate is an important agricultural and industrial region. The public sector predominates in industry, controlling most of the production of capital and intermediate goods. The private sector is active in manufacturing of consumer goods, particularly in small enterprises in and around the city. Although rich in history, tourism plays a trivial role in the economy of Minya due to the violence that dominated the area in the 1990s Alexandria - Alexandria is also its principal seaport and a major industrial centre. - Manufacturing, finance, and other services. - Agriculture is an important economic activity in the hinterland, Cairo Education and manpower Types of tourism Luxor - The state system is divided into primary, preparatory, and secondary schools, and advanced education is available in university faculties and technical institutes. - The state system is divided into primary, preparatory, and secondary schools, and advanced education is available in university faculties and technical institutes. - Cultural Tourism - Religious Tourism - Sports Tourism - Recreational Tourism - Environmental Tourism - Safari Tourism - Conferences Tourism - Therapeutic Tourism Mainly Cultural tourism (pharaonic) with some recreational and sports Tourism. 46 Aswan Saint Catherine Minia Alexandria In 1999, South Valley University was inaugurated and it has three branches; Aswan, Qena and Hurg hada. It was the first university in Upper.The university is now considered as a major institution of higher education in Upper Egypt. Mainly cultural and medical tourism. (75.1%) of Saint Catherine's population is formed of Jebeliya Bedouins, while the rest are Egyptians, Greeks, Russians and western Europeans - The state system is divided into primary, preparatory, and secondary schools, and advanced education is available in university faculties and technical institutes. - The state system is divided into primary, preparatory, and secondary schools, and advanced education is available in university faculties and technical institutes. - Cultural tourism - Religious Tourism - Therapeutic tourism - Eco-tourism - Mainly Cultural tourism. The city was the focus of many Kingdoms from pharaonic to modern history for its fertile land and being the center of trade. - Cultural Tourism - Religious Tourism - Sports Tourism - Leisure Tourism - Environmental Tourism - Shopping Tourism - Conferences Tourism - Therapeutic Tourism Tourist Activities Cairo Luxor Aswan Saint Catherine Minia Alexandria A wide range of tourist activities, shopping malls, fun parks, camel riding in Sakkara, sound and light by the pyramids, souvenir shopping in Khan el Khalili and night life. - Pyramids and Sakkara - Al-Muizz Street - Cetadel - Khan El-Khalili - Karnak Sound and Light - Air Balloons - Nile trip by Felucca sailing boat - Safari - Horse Carriage - Camel riding - Water sports Events In February each year a marathon is held on the West Bank Cemeteries, Memorials and Tombs - Valley of The Kings,Memorial Temple of Hatshepsut, Medinat Habu - Karnak, Amun Temple Enclosure, Tomps of the Nobles, Luxor Temple, Valley of the Queens, The Ramesseum, Deir Al-Medina - Temple of Seti I Museums & Galleries - Luxor Museum Landmarks and Monuments - Colossi of Memnon - Sound and Light show - Nile trip by Felucca sailing boat. - Horse Carriage - Nice walks around Bazaars with their little shops. - The region is a UNESCO World Heritage Area - Climbing Mousa Mountain - Safaris - Eco-tourism activities. - A range of cultural monuments around the city. - A wide range of tourism activities focusing on recreational tourism in the summer with sun, sand and sea. - Several cultural monuments. - Wadi Allaqi national park - Abu Simbel - Aswan Dam - Elephantine Philae There are over 200 religious places and other important monasteries and churches, ruins of Byzantine monastic settlements. Mountains with spectacular views, amazing rock formations and landscape. Some examples of tourist attractions: - The city is divided into North city, City center and Southern outskirts with related historical sites. Some examples of historical sites are: - Amarna - Tuna el Gebel - Great Temple of the Aten - Workmen's Village, Amarna - Northern Palace (Amarna) - The library of Alexandria - Fort Qaitbey - The Montazah Gardens and Palaces - The Catacombs (Kom el Shqafa) - Pompey's Pillar - The Roman Amphitheater - Greco-Roman Museum of Alexandria - Al Mursi Abu Al Abbas Mosque Historical places 47 - Chapel of St. Katherine - Monastery of the Forty Martyrs - Palace of Abbas Hilmi I. Pasha, Infrastructure Cairo Luxor Aswan Saint Catherine Minia - Cairo has an extensive road network, rail system, subway system and maritime services with Cairo international airport. - half of the nation's hospital beds and universities - several ferry services - A bridge was opened in 1998, allowing ready land access from the east bank to the west bank. - Tourists often rely on horse carriages, called "calèches," for transport or tours around the city. - Taxis and local buses are also available. - Aswan is served by the Aswan International Airport. Train and bus service is also available. Taxi and rickshaw are used for transport here. - minibus station and bus station - Small international airport, St. Catherine International Airport, at present only used by the military. - Rail, buses, mini-buses and taxis. 48 - low quality medical services - gas, electricity and pure water services are available Alexandria Alexandria is accessible by flight with El-Nozha Airoport near the - low quality medical center or with Borg Elservices Arab Airoport (50 km from Alexandria). - gas, electricity and pure water services are It's also accessible by - low quality medical available train with the Masr - low quality medical services station and the Sidi services Gaber station. - gas, electricity and pure private Autobus - gas, electricity and water services are station with three pure water services available companies are available - Taxis and public buses are also available. - Alexandrians receive medical services at a number of private and public clinics and hospitals. Tourism Facilities (Suprastructure) Number of tourists (2013) Cairo Luxor - A wide range of hotels with different categories, restaurants, malls and souvenir shops. - A number of restaurants and cafes serving different cuisines, in addition to selfcatering restaurants. - Numerous souvenirs and arts & crafts shops. - A wide range of hotels with different categories. 1027600 2165570 49 Aswan - A wide range of hotels with different categories, restaurants and souvenir shops. 648242 Saint Catherine - a small number of hotels. 170550(whole South Sinai) Minia Alexandria - a few number of low A wide range of budget hotels hotels with different categories, restaurants and souvenir shops. 6456 300251 SWOT Analysis for the potentials of the Governorates as touristic destinations Cairo Weaknesses - Air and water pollution - Traffic congestions. Political instabilities. - Lack of a clear tourism strategy and marketing activities. 50 Luxor Aswan Saint Catherine Minia Alexandria - High temperatures the year long - More attention should be given to services like medical care. - More preservation should be devoted to cultural heritage. - Lack of cooperation between local authorities. - More attention should be given to manpower serving the tourism field. - lack of social and economic development strategies for the governorate - Lack of high quality services & Infrastructure. - More preservation should be devoted to cultural heritage. - Lack of cooperation between local authorities. - lack of attention to economic and social problems of the population and manpower serving the tourism industry. - lack of social and economic development strategies for the governorate Lack of high quality services & Infrastructure - Lack of cooperation between local authorities. - lack of security services in the mountains lack of attention to economic and social problems of the population - lack of educational and training services to qualify tourism manpower. - lack of social and economic development strategies for the governorate Lack of high quality services & Infrastructure - Lack of cooperation between local authorities. - Few international cultural events - weak promotional activities. - lack of qualified tourism-related manpower. - lack of educational and training services to qualify tourism manpower. - lack of social and economic development strategies for the governorate - Few international cultural events - Weak promoting & marketing activities - No clear tourism strategy - Weak cooperation with other tourist-attracting governorates - Lack of coordination between the people / Local Authorities / Tourism groups / Tourism providers - Lack of tourist information points - Random development on the coastal zone to increase economic capital - Water pollution due to the increased number of ships -Lack of Basic services & Infrastructure Cairo Strength - a wide range of tourist activities. - a stable infrastructure - a wide range of transportation services. - a wide range of tourist services( e.g accommodation) - Availability of manpower. - a wide range of cultural events. - A high percentage of tourist traffic 51 Luxor - A wide range of historical places - a stable transportation network - well developed tourist facilities - beautiful scenery -a variety of economic activities - A high percentage of tourist traffic Aswan - A wide range of historical places - a stable transportation network - well developed tourist facilities - beautiful scenery -a variety of economic activities - A high percentage of tourist traffic Saint Catherine - UNESCO World Heritage Area. - a wide range of cultural and religious attractions. Minia Alexandria - A number of historical places. - a number of economic activities - A variety of commercial & financial activities - Alexandria Bibliotheca with 3 million visitors a year - The city witnessed three different religious communities (Judaic, Christian, Muslim) which richen its culture and heritage - A very old city with different urban structures in different eras. - A wide range of tourist facilities - A wide range of tourist activities - a developed transportation network - its position at the Mediterranean sea with beautiful scenery and resorts. - Availability of labor forces Cairo - competition from neighboring countries Threats - an urgent need for supervision of service quality control. Luxor Aswan - The economy of the governorate is highly sensitive to fluctuations in tourist demand. - Minor social and economic development of the population. - Minor social and economic development of the population. - More preservation should be devoted to tourist attractions. - More preservation should be devoted to tourist attractions. Saint Catherine - security issues in the mountains - The economy of the governorate is highly sensitive to fluctuations in tourist demand. - More preservation should be devoted to tourist attractions. - Social and economic problems of the population Minia - competition from neighboring governorates - lack of tourism awareness - Social and economic problems of the population Alexandria - Degradation of the natural environment - Lack of institutional framework for the control of the land uses - Change of the coastline due to waves of erosion and sedimentation - Increased competition between different tourist destinations - Tourism is a seasonal activity - Unstable political situation in the region 52 Cairo Opportunities Luxor - a rich historical and cultural heritage. - New projects directed to tourism facilities and infrastructure. - an opportunity for international collaboration in archeological field A controversial tourism development plan aims to transform Luxor into a vast open-air museum. The master plan envisions new roads, five-star hotels, glitzy shops, and an IMAX theatre. The main attraction is an 11 million dollar project to unearth and restore the 2.7 kilometres (1.7 mi) long Avenue of Sphinxes that once linked Luxor and Karnak temples. - a stable basis of academic manpower - local and private sector investment opportunities in the tourism field. 53 Aswan - The eye of the world is directed towards the historical places of the city. Saint Catherine - Opportunities for eco-tourism activities and volunteer tourism. - Opportunities for - Many opportunities tourism projects to for economic and develop social development infrastructure and of – More attention services. should be given to heritage preservation. - Opportunities for new tourism types creation. Minia - Undiscovered tourism potentials. - Opportunities for new types of tourism. Alexandria - Revitalization of the city center, - Expansion of the port - Underwater museum of archeological discoveries - promoting an archaeological excavation campaign - improving infrastructure - New tourist facilities projects. - possibilities to highlight new tourism types like volunteer and dark tourism - Increasing awareness about environment preservation Analysis of cultural attractions and risk factors List of all resources which have some connection with tourism: Resource: Pompey's pillar Name (if relevant) : Type : Code 01 Pompey's pillar Memorial Column and Temble ( Sanctuary ) Location : Pompay's Pillar st. , Karmouz area Administrative district : West destrict Geographical coordination : 31.105698 29.534723 E Tourist demand area (description of the tourist area revolving around the resource) Karmouz area is considered the oldest part of the city . It was built on the ruins of an ancient Egyptian village called " Rhakotis ". It cotains many archeological sites and monuments , that date back to roman era . Related resources 1. Serapeum temble ( Sanctuary) 2. Catacombs of Kom Al Shoquafa distance 0 (km) Public transport distance 300 (m) yes Public transport yes Description of the resource (*) Its name is misleading. This single column standing on a rocky hilltop in the middle of Alexandria has nothing to do with the Roman Consul and General Gaius Pompey who was Julius Caesar’s rival in a civil war and was murdered by a Ptolemaic pharaoh in 48 BC when he fled to Alexandria. This legend was started by Crusaders, who thought the 100-foot (30 meter) red Aswan granite pillar marked his burial site. The pillar is the triumphal monument erected around 300 AD for the Roman Emperor Diocletian, but the true significance of this archeological site is what stood here before the pillar. It is the site of the Serapeum, Alexandria’s acropolis. In the first centuries AD, Christianity was introduced to Egypt and Alexandria developed into its stronghold. Gradually, Christianity became the dominant religion in Egypt, relegating adherents to the ancient traditions and pagan gods an irrelevant minority that became increasingly unpopular.The Serapeum, dedicated to Alexandria’s patron god, Serapis, was a symbol of this ancient tradition, which conflicted with the increasingly popular ideas of Christianity. In 391 AD, patriarch Theophilus, leader of the Church of Alexandria, led a Christian mob to destroy the Serapeum and other symbols of paganism in the city. Some accounts even blame this mob for the destruction of the Great Library of Alexandria, although this is disputed. Today the only single column marks the site of what was once a huge and elaborate temple, which was constructed of marble and decorated with precious metals on the interior. Some of the tunnels around the complex remained and are open for tourists to explore and some of the artifacts from the temple 54 have been recovered. A life-size black basalt bull from the temple and a golden plaque marking the foundation of the Serapis are on display in the Greco-Roman Museum. Attractive Value Local Regional National International(X) (put a “x”) Tourist/day trippers flow attracted to the area close to the resource Year Tourists/Day trippers Egyptians Forigners 2009 12 414 129 801 2010 13 948 143 498 2011 6 559 36 093 2012 11 257 35 935 2013 8 475 22 821 Tourists (in the accomodations in Historical Centres) not available 2009 _____ (n. Arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2010 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2011 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2012 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ Tourist usability - 1 Level of usability Full(X) Partial Minimal Absent (put an “x”) Description of the level of usability After the great restoration project that was implemented there in (2006-2009) , the place now is amazing . It is an impressive open museum . Every thing on the site is opened to tourists. The place is well organized, clean, facilitated, signs are available among many other advantages. State of preservation Excellent Good(X) Fair Poor (put an “x”) Description of the state of preservation A great restoration project was implemented there in (2006-2009) by the Supereme Council of Antiquities . It is now an impressive open museum and one of the finest archeological examples of the Greco-Roman period in Egypt's history . But since the revolution in 2011 , there has not been any structural maintenance due to the lack of budget . 55 Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) 1. guides 2. Gifts shop 3. Toilets Availability/accessibility of information materials Brochures (No) audiovisuals (No) Managing authority: websites (No) Supreme Council of antiquities - The Egyptian monuments' Sector . Usability - 2 Opening periods: annual Opening times: 9 am : 5 pm Usability: admission fee 2 L.E for Egyptians 30 L.E for Forigners 1 L.E for Egy.Students 15 L.E for Fori.Students Managing authority : Institution Supreme Council of antiquities - The Egyptian monuments' Sector . Contact person Madleen Abdel Malek Office (location) Inside the archealogical site Tel. (No) 56 Fax (No) Website and Email (No) Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years 1. The last structural restoration was in 2006 , and ended in 2009 . 2. In this restoration , they renewed and restored all unites and archetectural elements. 3. they also developed the area as a tourist destination through creating new walking trails for tourists around the whole site and adding new facilities like toilets , gift shop , and some offices for employees who run the site . Interventions of functional requalification implemented which were implemented in the last 5 years There were no functional requalifications implemented there in the last 5 years . Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) There were no other interventions of valorisation which were realized in the last 5 years Potential interventions which could be implemented to increase sustainability Periodical structural restoration and regular maintenance to preserve the good state of the place. Environmental sustainability Risk factor Description Main causes Level* Slums Unfortunatly , Karmouz area is one of the main slums in Alexandria , that affects the touristic image around Pompay's Pillar archealogical site as a tourist destination. Economic situation esp. After both recent revolutions , Medium Increasing rates of population growth. Economic sustainability General decrease in the level of services in the whole area around the archealogical site Garbage everywhere Lack of coordination between the concerned authorities Medium Social sustainability Street vendors It's one of Egypt's bad phenomenons that has emerged after the revolution The absence of governmental and political instability Medium 57 Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental sustainability 3 3 3 3 Economic sustainability 3 3 3 3 Social sustainability 3 3 3 3 *Please use a 1-5 Likert scale: 1=very low – 5=very high 58 Resource: Roman Theather Code 02 Name (if relevant) : the Roman theater Type : cultural attraction Location : Alexandria Administrative district Kom Ad Dakah Gharb- Qesm Al Attarin Geographical coordination Downtown ( Wust al-Balad ) Tourist demand area (description of the tourist area revolving around the resource) : no other resources at the same area Related resources 2. The . Greek Roman Museum distance 700 (m.) Public transport Y (Y/N) 3. Alexandria Opera house distance 1.9 (km) Public transport Y (Y/N) Description of the resource (*) Over 30 years of excavation have uncovered many Roman remains including this wellpreserved theatre with galleries, sections of mosaic-flooring and marble seats for up to 800 spectators. In Ptolemaic times, this area was the Park of Pan and a pleasure garden. The theater at one point may have been roofed over to serve as an Odeon for musical performances. Inscriptions suggest that it was sometimes also used for wrestling contests. The theatre stood with thirteen semi-circular tiers of white marble that was imported from Europe. Its columns are of green marble imported from Asia Minor, and red granite imported from Aswan. The wings on both sides of the stage are decorated with geometric mosaic paving. The dusty walls of the trenches, from digging in the northeast side of the Odeon, are layered with extraordinary amounts of potsherds. Going down out of the place, one can see the substantial arches and walls in stone, the brick of the Roman baths, and the remains of Roman houses. Attractive Value Local Regional 59 National “x” International (put a “x”) Tourist/day trippers flow attracted to the area close to the resource 2009 (133830 tourists – 12200 Egyptians , 121630 foreigners ) 90.8 % international 2010 (106114 tourists – 17266 Egyptians , 88848 foreigners ) 83.7 % international 2011 (38369 tourists – 11616 Egyptians , 26753 foreigners ) 69.7 % international 2012 (40743 tourists – 18778 Egyptians , 21965 foreigners ) 54% international 2013 (22241 tourists – 11073 Egyptians , 11168 foreigners ) 50 % international % International Tourists :: (79 % ) (the percentage of international tourists all last 5 years ) Tourists (in the accomodations in Historical Centres) (Not Available) 2009 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2010 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists Tourist usability - 1 Level of usability Full“X” Partial Minimal Absent (put an “x”) Description of the level of usability The place is full used State of preservation Excellent Good “x” Fair Poor (put an “x”) Description of the state of preservation Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) 1. gift shop Availability/accessibility of information materials : some tourist books Brochures ___ audiovisuals___ websites__ Managing authority: 60 ministry of monuments Usability - 2 Opening periods:daily for events , daily except (Friday – Saturday ) for employees Opening times: 9:00 AM till 5:00 PM Usability: admission fee ___ (price 5,00 E.P for foriegners , 2,00 for Egyptians ) Managing authority Institution Contact person Office (location) Tel. Fax _______________ Website and email__________________ Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years 1. general maintenance Interventions of functional requalification implemented which were implemented in the last 5 years - no interventions of functional requalification implemented in the last 5 years Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) - no interventions Potential interventions which could be implemented to increase sustainability 1. electronic gate for security and regular mantainance for monuments 61 Risk factor Description Main causes Environmental sustainability Lack of the regular mantainance of the theater Lack of Funding resources to fund th maintenance Economic situation medium Esp. After the two revolution Economic sustainability Low budget of No financial recourses to marketing campaign fit the organization of marketing compaign to market the theater and raise knowledge Social sustainability Low awareness of the importance of visiting monuments and theater This is because limited budget and no ideas to market the theater in an organized way Low awareness of the This is because of importance of visiting the cultural and monuments and theater education status in Egypt Level* medium medium Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental sustainability 3 3 3 3 Economic sustainability 3 3 3 3 Social sustainability 3 3 3 3 *Please use a 1-5 Likert scale: 1=very low – 5=very high 62 Resource: Qaitbay Citadel Name (if relevant) : Type : Code 03 Qaitbay Citadel or Citadel of Kaitbay Historical citadel Location : Qaitbay St. - El Anfoushy Administrative district : Al Gomrok district (customs district) Geographical coordination : 31.2130 N 29.8852 E Tourist demand area (description of the tourist area revolving around the resource) Qaitbay is one of the main tourist destinations in Alexandria . This area attracts both local and international tourists to visit the citadel mainly and other historical and cultural places that are near this area. Related resources 1. Qaitbay Maritime museum distance 0 (km) Public transport yes 2. Water biology Exhibition distance 100 (m) Public transport yes 3. El Anfoushy cemetery distance 1 (km) Public transport yes Description of the resource (*) The Citadel is situated at the entrance of the eastern harbor on the eastern point of the Pharos Island. It was erected on the exact site of the famous Lighthouse of Alexandria. About 1480 A.D, the Mameluke Sultan Al Ashraf Qaitbay fortified the place as part of his coastal defensive edifices against the Turks, who were threatening Egypt at that time. He built the castle and placed a Mosque inside it. The Citadel continued to function during most of the Mameluke period, the Ottoman period and the Modern period, but after the British bombardment of the city of Alexandria in 1883, it was kept out of the spotlight. It became neglected until the twentieth century when it was restored several times by the Egyptian Supreme Council of Antiquities. The founder of the Citadel of Qaitbay is Sultan Al Ashraf Abou Anasr Saif El Din Qaitbay El Jerkasy Al Zahiry (1468-1496 A.D) who was born about 1423 A.D (826 hijri). He was a Mamluke who had come to Egypt as a young man, less than 20 years old. Bought by Al Ashraf Bersbay, he remained among his attendants until Al Ashraf Bersbay died. Then the Sultan Djaqmaq bought Qaitbay, and later gave him his freedom. Qaitbay then went on to occupy various posts. He became the Chief of the Army (Atabec AlAskar) during the rule of the Sultan Tamar. When the Sultan was dethroned, Qaitbay was appointed as a Sultan who was titled Al Malek Al Ashraf on Monday 26th Ragab, 872 hijri (1468 A.D). He was one of the most important and prominent Mameluke Sultans, ruling for about 29 years. In 882 hijri (1477 A.D), Sultan Qaitbay visited the site of the old lighthouse in Alexandria and ordered a fortress to be built on its foundations. The construction lasted about 2 years, and it is said that Qaitbay spent more than a hundred thousand Dinars for the 63 work on the Citadel. The Qaitbay Citadel in Alexandria is considered as one of the most important defensive strongholds, not only in Egypt, but also along the Mediterranean Sea coast. Throughout the Mameluke period, and due to its strategic location, the Citadel was well maintained by all the rulers who came after Qaitbay; Sultan Qansoh El Ghoury gave the Citadel special attention. He visited it several times and increased the strength of the garrison, providing it with various weapons and equipment. It included a large prison made for the princes and the state-men whom the Sultan kept away from his favour for some reason. In the episodes of the year 920 hijri, Sultan El Ghoury travelled to Alexandria with other princes. They went to the Citadel of Qaitbay where he watched some maneuvers and military training on the defensive weapons of the Citadel of that era. When he felt the approach of the Ottoman threat, he issued a military decree to forbid weapons to be taken out of the Citadel, he even announced that the death penalty would be the punishment to those who try to steal anything from the Citadel, and he ordered the inscription of this decree on a marble slate fixed to the door leading the court. After the Ottoman Turks had conquered Egypt, they also cared for this unique Citadel. They used it for shelter, as they had done with the Citadel of Saladin in Cairo and the Citadels of Damietta, Rosetta, Al Borollos and El Arish. They kept it in good condition and stationed it with infantry, artillery, a company of drummers and trumpeters, masons and carpenters. When Mohammed Ali became the ruler of Egypt in 1805, he renovated the old Citadel, restored and repaired its outer ramparts, and he provided the stronghold with the most modern weapons of the period, particularly the littoral cannons. We can consider the reign of Mohamed Ali as being another golden era for the Citadel. The Citadel retained the interest of Mohammed Ali's successors until the year 1882 when the Orabi revolution took place The British fleet bombarded Alexandria violently on 11 July 1882 and damaged a large part of the city, especially in the area of the Citadel. This attack cracked the fortress, causing great damage. The north and western facades were severely damaged as a result of cannon explosions, aimed directly at the structure. The western facade was completely destroyed, leaving large gaps in it. The Architecture of the Citadel The fortress consists of three main parts, the huge walls that surround the entire complex, an inner wall and the main tower which was built actually on the site of the Pharos Lighthouse.The main tower itself was built between the years 1477 and 1480, at a cost of 100,000 Dinars, on an old island called Pharos, so named because this was the location of the famous Pharos lighthouse. The outer walls were built by Sultan el Ghouri sometime after he took office as Sultan. It is believed that at least some of the material for the fortress came from that ruined structure, particularly some huge red-granite pillars in the northwest section. At the time, it was built as a defense against the Ottoman Empire, with whom the Mamluks had a shaky relationship at the time. This entrance to the fort, along with the outer walls, was actually built during the reign of Sultan al Ghoury (1501-1516). Above the entrance hall there is a sign from that same reign, giving his full name as King Al Ashraf Abu Al Naser Qonsowa El Ghoury, and states that anyone who takes any weapons, equipment or soldiers as slaves from the main tower of the fort will be hanged on the entrance and be damned by God forever. The actual door of the fort was built during the English occupation of Egypt and is made of wood. The archway surrounding it is of granite, as are some other elements within the structure. However, the 64 main building material of the walls is limestone. Above the doorway there is a spillway for hot oil to be poured down upon would be attackers. The huge walls of the fortress enclose about two acres of land, surrounding the tower on all four sides. The eastern side of the wall has no protective towers or balcony. The western wing of the wall has three guard towers for archers, as does the southern side. On the southern wall in the middle is a section where a door leads to the main entrance. The north side of the wall is the one facing the sea, and it has square shaped windows that held canons and catapults. Along the top was a balcony for archers. Attractive Value Local Regional National International(X) (put a “x”) Tourist/day trippers flow attracted to the area close to the resource Tourists/Day trippers Year Egyptians Forigners 2009 --2010 487563 90888 2011 375102 68452 2012 650615 30024 2013 356904 19062 Tourists (in the accomodations in Historical Centres) not available 2009 _____ (n. Arrivals) % foreign tourists _____ _____ (n. stays) _____ 2010 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) _____ 2011 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) _____ 2012 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) _____ 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) Tourist usability - 1 % foreign tourists % foreign tourists % foreign tourists % foreign tourists % foreign tourists Level of usability Full Partial(X) Minimal Absent (put an “x”) Description of the level of usability This big citadel is consisted of many small areas , not all of them are opened to visitors because these areas are belonged to military forces . State of preservation Excellent Good Fair(X) Poor (put an “x”) Description of the state of preservation Last structural maintenance was long time ago , so the place needs restoration. Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) 1. Qaitbey Maritime Museum 65 2. Gifts shop Availability/accessibility of information materials Brochures (No) audiovisuals (No) Managing authority: sector websites (No) Ministry of state for antiquities - Coptic and Islamic monuments' Usability - 2 Opening periods: annual Opening times: 9 am : 5 pm Usability: admission fee 2 L.E for Egyptians 10 L.E for Forigners Managing authority : Institution Ministry of state for antiquities - Coptic and Islamic monuments' sector Contact person Kareem Uoda Office (location) Inside the citadel Tel. 03/4809144 Or 012-233-77-148 Fax (No) Website and Email (No) Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years 1. There was no structural restoration in the last 5 years . 2. The last structural restoration was in 2003 , and lasted for 2 years . 3. In this restoration , they renewed and restored all units and archtectural elements , like : balconies , basements , the mosque , doors and fences . Interventions of functional requalification implemented which were implemented in the last 5 years There was no functional requalifications implemented there in the last 5 years . Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) The responsible authorityis not aware of the importance of organizing promotion events for every tourist site , but recently the governorate held a kind of small local event in Qaitbay area to promote domestic tourism and encourage residents to visit Alexandria's tourist destinations . Potential interventions which could be implemented to increase sustainability 1. Periodical structural restoration and regular maintenance. 2. Increasing the number of services for residents and tourists , and enhancing the quality of each service . 3. The government should declare Qaitbay area one of the historical destinations in order to protect the area from the consequences of over capacity. 66 Environmental sustainability Risk factor Description Main causes Level* Slums Qaitbay area is near by many slums , and that affects the touristic image around Qaitbay citadel as a tourist destination. Egypt's poor economic situation esp. After our revolution , and that reflected on every family in Egypt. Medium The lack of restoration and maintenance on a regular basis . The authorities undertake The lack of financial restoration processes on long resources. term periods of time and that affects the structural condition of the building. Medium Economic sustainability General decrease in Garbage everywhere. the level of services in the whole area of Qaitbay. Lack of coordination Medium between the concerned authorities Social sustainability Street vendors The absence of governmental and political instability It's one of Egypt's bad phenomenons that has emerged after the revolution Medium Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental sustainability 3 3 3 3 Economic sustainability 3 3 3 3 Social sustainability 3 3 3 3 *Please use a 1-5 Likert scale: 1=very low – 5=very high 67 Resource: Bibliotheca Alexandrina. Code: 04 Name :Bibliotheca Alexandrina. Type: Library. Location : El Shatby Administrative district: Central district (Wasat) Geographical coordination: Latitude: 31.209498 N Longitude: 29.909334 E Tourist demand area (description of the tourist area revolving around the resource): The Bibliotheca Alexandrina is one of the main tourist destinations in Alexandria. The library is located in front of Alexandria University. It attracts both local and international tourists as well as students to visit and explore its differant sections.The Library of Alexandria aims to be a center of excellence in the production and dissemination of knowledge .The Bibliotheca Alexandrina includes all the facilities needed for tourists and visitors. Also it is surrounded by a number of cultural and historical places as well as returants, caffees and shops. Related resources: 1. Alexandria University distance: across the street 2. El Shatby cemetry distance ( 200m) Public transport (no need) Public transport (Y)(+by walk) Description of the resource (*) The Bibliotheca Alexandrina is considered as a landmark building standing in the city’s historic eastern harbor. This was probably the location of the ancient library. It opened in 2002 in an attempt to revive and recapture the spirit of the ancient Alexandria library. Its main mission was to be an essential center in the production and dissemination of knowledge, besides being a place of dialogue, learning and understanding between cultures and people. Being a great Egyptian library with international dimensions, it has actually shelf space for more than eight million books and a huge reading room occupying place on eleven levels. It also includes a conference center, libraries for children and for the blind, four art galleries, and a planetarium, a museum of sciences, an exhibition of manuscripts, an exhibition of illustration and historical maps, and the antiquities museum. Accordingly, the new library is considered a source of specialized knowledge that emphasizes the social sciences, arts, and humanities. It aspires to be: The world’s window on Egypt. Egypt’s window on the world. A leading institution of the digital age. A center for learning, tolerance, dialogue and understanding. The New Library of Alexandria, the New Bibliotheca Alexandrina is dedicated to recapture the spirit of openness and scholarship of the original Bibliotheca Alexandrina. It is much more than a library. It contains: A Library that can hold millions of books. An Internet Archive, Several specialized libraries: Arts and Multimedia, the visually impaired, Children, Young people, Microforms, Rare books and special collections, Map, Francophone, Theses and Dissertations Four Museums for Antiquities, Manuscripts, Sadat and the History of Science A Planetarium An Exploratorium for children’s exposure to science (ALEX ploratorium) 68 Culturama: a cultural panorama over nine screens, the first ever patented 9-projector interactive system. Winner of many awards, the Culturama, developed by CULTNAT, allows the presentation of a wealth of data layers, where the presenter can click on an item and go to a new level of detail. It is a remarkably informative and attractive multi-media presentation of Egypt’s heritage across 5000 years of history to these modern times, with highlights and examples of Ancient Egyptian and Coptic/Muslim heritage. VISTA (The Virtual Immersive Science and Technology Applications system) is an interactive Virtual Reality environment, allowing researchers to transform two-dimensional data sets into 3-D simulations, and to step inside them. A practical tool of visualization during research, VISTA helps researchers to simulate the behavior of natural or human-engineered systems, instead of merely observing a system or building a physical model. Several academic research centers: Alexandria and Mediterranean Research Center (AlexMed), Arts Center, Calligraphy Center, Center for Special Studies and Programs (CSSP), International School of Information Studies (ISIS), Manuscript Center, Center for the Documentation of Cultural and Natural Heritage (CultNat, located in Cairo), Alexandria Center for Hellenistic Studies, Center for Democracy and Social Peace Studies (CDSPS), and Center for Development Studies. Fifteen permanent exhibitions covering Impressions of Alexandria: The Awad Collection, the World of Shadi Abdel Salam, Arabic Calligraphy, the History of Printing, Arab-Muslim Medieval Instruments of Astronomy and Science (Star Riders), and the Permanent Exhibitions of Selections of Contemporary Egyptian Art: The Artist’s Book, Mohie El Din Hussein: A Creative Journey, The Raaya El-Nimr and Abdel-Ghani Abou El-Enein Collection Arab Folk Art, Seif and Adham Wanly: Motion and Art,Selected Artworks of Adam Henin, Selected Artworks of Ahmed Abdel-Wahab, Selected Artworks of Hamed Saeed, Selected Artworks of Hassan Soliman, and Sculpture. Our Digital World: Four art galleries for temporary exhibitions. A Conference Center for thousands of persons. The New Library of Alexandria also hosts a number of institutions: The number is growing and the Library of Alexandria is becoming the nerve center of many international and regional networks. The Academia Bibliotheca Alexandrina (ABA) Arabic Society for Ethics in Science & Technology (ASEST) The Anna Lindh Foundation for Dialogue between Cultures, the first Euro–Med foundation based outside Europe The HCM Medical Research project (located in Shallalat premises) The Arab Regional Office of the Academy of Science for the Developing World (ARO-TWAS) The International Federation for Library Associations (IFLA) Regional Office The Secretariat of the Arab National Commissions of UNESCO The Middle Eastern and North African Network for Environmental Economics (MENANEE) The Arab Network for Women in Science and Technology (ANWST) Attractive Value Local Regional National International (X) (put a “x”) Tourist/day trippers flow attracted to the area close to the resource (estimate) Not Available 69 Tourists 2009 ______ 2010 ______ 2011 _______ 2012 _______ 2013 % International Tourists ______ Tourists (in the accomodations in Historical Centres) 2009 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2010 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2011 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2012 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists Tourist usability - 1 Level of usability Full (X) Partial Minimal Absent (put an “x”) Description of the level of usability The Bibliotheca Alexandrina is not just a library, it's a complex of three main buildings: main libray building including more than 3 specialized libraries, the Conference Center and the Planetarium. The 3 buildings are available for the usage of public and foreign visitors, guests and students all along the year. The officiial holiday is on Friday and Saturday. State of preservation Excellent (X) Good Fair Poor (put an “x”) Description of the state of preservation: The Bibliotheca Alexandrina is a new moderrn building. It is very well preserved because it's only 11 yeas old. Related facilities: 1. Museums 2. Several specialized libraries 3. Guides 4. Three Bookshops 5. Conference center 6. Pemanent Exhibition 7. Four Art Galleries 8. Planitarium show 9. Culturama Show 10. Seminars 11. Book discussion 12. Workshop for children and adolescent creativity exhibition- cinema..........etc. Availability/accessibility of information materials Brochures (YES) audiovisuals (YES) websites (YES) Managing authority: The Bibliotheca Alexandrina is managed through Board of Trustees (B.o.T) system headed by the President of the Republic, underneath a board of managers headed by the Director of the library. 70 Usability - 2 Opening periods: Annual Opening times: Sunday to Thursday, from 10 am to 4 pm Usability: admission fees Individuals Students and Retiress School Pupils Egyptians EGP 5 EGP 2 EGP 1 Non-Egyptians EGP 70 EGP 5 EGP 5 Managing authority Institution: Bibliotheca Alexandrina Contact person Dr. Ismail Serageldin, Director of the Library Office (location) _____________________________________________________________ Tel. (+203) 4839999 Fax (+203) 4820449 Website and email: www.bibalex.org Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years 1. Sadat Museum 2. Our Digital World: Exhibition of BA varoius digital projects and intiatives of documentation of history Interventions of functional requalification implemented which were implemented in the last 5 years 1. New visiting route for the exhibitions and museums away from the reading area 2. New permenant exhibitions scattered inside the BA Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.): The Public Relations and International Communiications department in the BA is in charrge of the promotion and marketing of BA varius eventts and actives throug different channels:e-newsletter, announcements oon the official website of the BA and via Facebook, Twitter and Youtube. On monthly basis a program is announced including: 1. Conference, Lectures, Workshops and Sessios 2. Music Concerts 3.Activities for children and youth 4. Training Courses and diplomas: Hellenistic Diploma. Hellenistic Masters 4. Strategies of internet search 5. The BA Iternational Biennale for the Artist Book 6. World Heritage of Iraq ( a display of 45 panels describing the panels) 7.Cinema Lesson 8. Conference for Women Issues......................etc. Potential interventions which could be implemented to increase sustainability More collabration and cooperation between the library and the Alexandria University and Internatiional Universaties and Insitutions 71 Resource: Alexandria Opera House Code 05 Name (if relevant) : Alexandria Opera House “Sayed Darwish Theatre” Type : cultural artistic attraction Location : Alexandria Administrative district 22 El Horreya Rd. - RAML STATION Geographical coordination Downtown ( Wust al-Balad ) Tourist demand area (description of the tourist area revolving around the resource) : no other resources at the same area Related resources 1. Greek Roman Theater distance 1.9 (km) Public transport Y (Y/N) Description of the resource (*) The Alexandria Opera House was constructed in 1918 during the reign of Sultan Fuad I and named “Mohamed Ali Theatre”. The original owner was Badr El Din Kerdany who had appointed French architect Georges Baroque to do the design. Following its inauguration in 1921, the theatre was host to celebrated Arab and foreign singers. In 1962 the theatre was renamed “Sayed Darwish Theatre” in honour of this pioneer of Arab music. Unfortunately, the ravages of time destroyed the exquisite beauty of the building and earlier attempts at restoration did in fact more harm than good. In 2000, the badly neglected building was put on Egypt’s Heritage List and extensive renovation work began. After several years of skilful work on the structure of the building and the highly fragile decorative elements the theatre was restored to its former splendour. In 2004, the last President and Mrs Hosni Mubarak attended the reopening of the Sayed Darwish Theatre. Today, it accommodates artistic performances by the Cairo Opera House companies such as the opera and ballet companies, the symphony or opera orchestras, the different Arab music ensembles, and the modern dance theatre. There are visiting companies, local and foreign recitals, Cultural Weeks, and Arab and international festivals. In order to promote ballet, classical and Arab music talents, the Alexandria Opera Company for Arab Music and Singing was established as well as the Talents Development Centre. There, the most prominent educators and academic professors are teaching and setting up performances with young Egyptian talents. 72 Attractive Value Local Regional National “x” International (put a “x”) Tourist/day trippers flow attracted to the area close to the resource (estimate) Not Available Tourists 2009 ______ 2010 ______ 2011 _______ 2012 _______ 2013 ________ % International Tourists ______ Tourists (in the accomodations in Historical Centres) 2009 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2010 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2011 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2012 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists Tourist usability - 1 Level of usability Full “X” Partial Minimal Absent (put an “x”) Description of the level of usability The place is full used State of preservation Excellent Good “x” Fair Poor (put an “x”) it needs to be more tidy as an opera house Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) 1. Alexandria National Museum Availability/accessibility of information materials Brochures ___ audiovisuals___ websites_available link from Cairo Opera House Managing authority: 73 ministry of culture Usability - 2 Opening periods:daily for events , daily except (Friday – Saturday ) for employees Opening times: 9 AM till 12 AM Usability: admission fee for the visit (price 5.00 EGP for foriegners , 2.00 EGP for Egyptians ) , not for the events it depend on the type of event Managing authority Institution opera house Contact person Eng. Nayera weiba Office (location) opera house Tel. +20 3 4865106 Fax _______________ Website and email___________________ Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years 1. general maintenance Interventions of functional requalification implemented which were implemented in the last 5 years - there is no interventions of functional requalification implemented in the last 5 years, because as mentioned the re-opened was at 2004 ,so it is modern and new building Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) - weekly events and concerts of Orchestra , arabic singers , Ballets Potential interventions which could be implemented to increase sustainability 1. electronic gate for more security 74 Risk factor Description Main causes Level* Environmental sustainability No risks - - - Economic sustainability High cost of some concerts tickets attracts specific categories of visitors The high cost of concerts tickets may affect the sustainable exist economically , tickets could be 50 or 100 egyptian pounds The high cost may medium affect numbers of visitors to concerts and events because of economic and cultural status of residents in general Social sustainability Low awareness of culture and artistic events in opera low awareness due to bad status of education and ignorance of the artistic events importance low awareness of culture due to the bad status of education and ignorance of the artistic events importance Risk factor Description Main causes Level* Environmental sustainability 0 0 0 0 Economic sustainability 3 3 3 3 Social sustainability 1 1 1 1 low Key risk factors for sustainability: *Please use a 1-5 Likert scale: 1=very low – 5=very high 75 Resource: Alexandria National Museum Code 06 Name (if relevant) : Alexandria National Museum Type : Museum Location : Alexandria Administrative district 110 El Horreya Rd. - RAML STATION Geographical coordination Downtown ( Wust al-Balad ) Tourist demand area (description of the tourist area revolving around the resource) : no other resources at the same area Related resources 1. . The . Greek Roman Theater distance 900 (m) Public transport Y (Y/N) 2. The . Greek Roman Museum distance 1 (km.) Public transport Y (Y/N) 3. Alexandria Opera house distance 800 (m.) Public transport Y (Y/N) Description of the resource (*) The Alexandria National Museum (ANM) in Egypt was inaugurated the 31 December 2003 by Hosni Mubarak and it's located in a restored Italian style palace in Tariq Al-Horreya Street (former Rue Fouad) . The museum is located in a former Italianate mansion. It's the former home of a wood sales person. It used to house the United States consulate. It contains about 1,800 artifacts that narrate the story of Alexandria and Egypt. Most of these pieces came from other Egyptian museums. The museum mainly focuses on three collections: Ancient Egyptian, Coptic, and the Muslim world. The museum also includes works from the Hellenistic period, including pieces from Heraklion and Canopus. Objects include canopic jars, Mashrabiya, and pieces from the rule of Nectanebo II. The city of Alexandria is also included in the collection, including objects from the 20th century. Objects include pieces from Caracalla's rule, figures of Medusa, Islamic clothing, a bust of Briniky, and pieces of ancient ruins. The museum recently exhibited a sculpture which is believed to be of Alexander the Great. The museum also has a collection of jewelry, weapons, statuary, coins, and glassware 76 Attractive Value Local Regional “x” National International (put a “x”) Tourist/day trippers flow attracted to the area close to the resource (estimate) ________________ Tourists 2009 ______ 2010 ______ 2011 _______ 2012: 2350 2013 % International Tourists ______ Tourists (in the accomodations in Historical Centres) Not Available 2009 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2010 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2011 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2012 (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _ Tourist usability - 1 Level of usability Full”X” Partial Minimal Absent (put an “x”) Description of the level of usability this Museum is fully used and it is open the whole year for the tourist State of preservation Excellent Good “x” Fair Poor (put an “x”) Description of the state of preservation As Mentioned this museum is established recently in 2003 , so it is preserved well Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) 1. _bookshop_ 2-giftshop Availability/accessibility of information materials : books Brochures ___ audiovisuals___ websites__ Managing authority: 77 ministry of culture Usability - 2 Opening periods:daily for events , daily except (Friday – Saturday ) for employees Opening times: 9 AM till 4:30 PM Usability: admission fee ___ (price 30,00 E.P for foriegners , 2,00 for Egyptians ) Managing authority Institution Contact person Office (location) Tel. +20 3 4835519 Fax _______________ Website and email___________________ Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years 1. general maintenance Interventions of functional requalification implemented which were implemented in the last 5 years - no interventions of functional requalification implemented in the last 5 years, because it is new and modern Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) Potential interventions which could be implemented to increase sustainability 1. electronic gate for more secure and regular mantainance for monuments 78 Risk factor Description Environmental sustainability Lack of the regular mantainance of monuments in museum Action plan for the Lack of funding maintenance of the resources monuments and requalification of the museum , The authorities undertake restoration processes on long term periods of time and that badly affects the structural condition Economic sustainability Low budget of No financial recourses to marketing campaign fit organized marketing compaign to market the museum and raise knowledge This is because limited budget and no ideas to market the museum in an organized way low Social sustainability Lack of the awareness of local community importance of visiting monuments and museums This is because of the cultural and education status in Egypt low Less number of visitor of the local community , some of the residence haven’t the habit of visiting the historical places Main causes Level* medium Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental sustainability 3 3 3 3 Economic sustainability 1 1 1 1 Social sustainability 1 1 1 1 *Please use a 1-5 Likert scale: 1=very low – 5=very high 79 Resource Al Montazah Palace Code 07 Name : Al Montazah Palace Type : king Palace, cultural and re-creational tourism (Sun, Sand, Sea) Location : Malak Hefny st.- Al Montazah Administrative district : Al Montazah district Geographical coordination: 31.2884950N 30.0159690E Tourist demand area (description of the tourist area revolving around the resource): Al Montazah Palace is one of the main tourist destinations in Alexandria. It attracts both local and international tourists and common people. Al Montazah Palace includes all the facilities needed for tourists and visitors. Also it is surrounded by a number of hotels as well as retaurants, caffees , shops and mall. Related resources 1. Shooting Club distance 3_ (km) 2. Mamoura Beach Resort Public transport ___ (Y) distance 0 (km) located exactly beside Montaza Park Description of the resource (*) The Montaza Complex is located at the Eastern edge of the city of Alexandria. The complex contains five beaches for swimming: Aida, Cleopatra, Vanessa, Semiramis and the private beach of Helnan Palestine Hotel. The garden of Al Montazah which is 3000 meters wide contains a huge selection of trees and plants (some of them are rare). Some have been planted 75 years ago. Al Montaza Palace is a palace and extensive gardens in the Montaza district of Alexandria. It was built on a low plateau east of central Alexandria overlooking a beach on the Mediterranean Sea. The extensive Montaza Palace grounds first had the Salamlek Palace, built in 1892 by Khedive Abbas II, the last Muhammad Ali Dynasty ruler to hold the Khedive title over the Khedivate of Egypt and Sudan. It was used as a hunting lodge and residence for his companion. The larger Al-Haramlik Palace and royal gardens were added to the Montaza Palace grounds, being built by King Fouad I in 1932, as a summer palace. It is in a mixture of Turkish and Florentine styles, with has two towers, one rising distinctively high above with elaborated Italian Renaissance design details. The palace has long open arcades facing the sea along each floor. After the death of Abbas Helmy II, the royal family continued taking care of the Montazah complex until the reign of the last king of Egypt, Farouk I. Then, the Egyptian revolution of 1952 took place and the Palace was owned by the government which opened the gardens for public and the Salamlek Palace was transformed into a museum until it was added to the presidential palaces which serve as a hosting place for the president's visitors 80 President Anwar El-Sadat renovated the original Salamlek Palace as an official presidential residence. Then it was recently used by the president Hosni Mubarak. The Al-Montaza Park, the former expansive royal gardens of 150 acres (61 ha), are open as a public landscape park and forest reserve. The garden of Al Montazah which is 3000 meters wide contains a huge selection of trees and plants and some of them are quite rare. Some of the tropical plants are still in good shape although they have been planted more than 75 years ago. The plant collection in Montazah includes: Catania, huge boots, Zamia, Carlota, and special types of palms. This is besides the big size plants like Anthurium, Hokiry, Araliaceae, Victoria, and Ropilia. The Helnan Palestine Hotel: It is the only hotel which was built inside one of the royal palaces that its ownership was transformed to the government after the Egyptian revolution in 1952. It stands just in front of the modern light house of Al Montazah. The hotel was built due to the orders of the former Egyptian president Gamal Abdel Nasser to host the first Arab Summit which was attended by all the Arab president and kings of the time. Afterwards, the hotel became the residence of most of the kings, queens, presidents, and important figures who visit Egypt. The hotel even hosted the visitors of Egypt at the event of the grand opening of the new Library of Alexandria. The list included, the French president |Jack Shirak, Sofia the Queen of Spain, and the Queen Rania the wife of the king of Jordon. The hotel is the most favorite summer spot for some of Egypt's artists and authors as well. The hotel contains 233 rooms and all of them have sea or garden views. It also has 20 suites, two royal suites, and a villa which takes the whole space of the sixth floor of the hotel and it is suitable for large families and groups. The villa contains 6 rooms, special private kitchen, and a big reception hall. Salamlek Palace Hotel The Salamlek hotel provides its visitors with the luxurious style of the life of kings and queens. The hotel was originally built by Abbas Helmy II as the hunting lounge for him and his Austrian girlfriend who became his wife afterwards and changed her name to be Gawidan Hanem. The name Haramlek in the Turkish language means: the place where men meet, Haramlek is the opposite of Salamlek, the place where women stay. In the reign of King Farouk, the palace was used as his special office and meeting hall. The Palace was designed by Dmitri Fabersious, one of the most famous architects at the time. It was designed using a lot of rich decorations and it contained an artificial forest at the time and it was full of animals that the Khedive and his companions used to go and hunt. The garden of the Palace has Italian canons that King Ahmed Fouad brought from Europe to defend the Palace against any attack that might come from the sea. The palace was used a military hospital in the World War I where British soldiers used to be transferred there to receive treatment. After the revolution in 1952, the Haramlek Palace was transformed into a hotel and it was managed by Sphinx 81 Tourism Company. The San Giovanni Company came afterwards and made a lot of restorations and renovations to the hotel. When you first enter the main hall of the hotel you find yourself in the Khedive Salon with its luxurious furniture and it contains a collection of photographs of the Khedive with different important figures. You will definitely spend some time at the reception to be able to choose the best suite as the hotel has 14 special suites: "Mawlana Al Moheeb" Suite that contains 5 wide rooms and a special royal garden view, "Sahebat Al Essma" with its huge three rooms and wide balcony, " Dawlat Al Ra'ees" with two rooms and a wide balcony, or "Afandina" with three rooms and a big balcony. The most fascinating suite in the hotel is the Crystal suite, or the queen royal suite. It was named that way because all of its items were made out of blue glass and crystal. The Haramlek Palace The Haramlek Palace was built by King Ahmed Foaud in 1925 when he ordered his Italian architect, firotche, to construct it to be the summer residence of the Royal Family of Egypt at the time. The Palace has a distinctive design that combines different types of styles with the Byzantine style dominant. This is besides the Gothic, Classic, and off course Islamic styles of architecture. The word Haramlek is a Turkish architecture term that used to describe the place where women stay and it was forbidden for anyone to enter this special ladies area. The Haramlek Palace contains a lot of French antiquities and it was decorated richly in the Baroque and Rococo styles that consist of amazing ornaments of plants and geometric designs. The Palace consists of a huge open air hall in the middle of it with all the rooms and suites surrounding it. The palace has three floors. The first floor consists of many rooms and halls and the most important among them is office of the king, the billiards hall, and the dinning lounge. The second floor used to host the chaperones and servants of the kings and queens, while the third and last floor hosted the suites of the king and the queen with a huge balcony in between. This floor also has the baby prince suite which was designed out of cork in order to prevent the sleeping baby from being disturbed because of the sound of footsteps. In the reign of King Farouk, the palace was renewed and restored. King Farouk wanted to dig a crypt that goes from the palace directly to the sea in order for him to use it in case of any attack taking place at the palace. However, he was not able to complete it because of the Egyptian revolution in 1952. Today, the Montazah Complex serves as one of the most popular recreational spots in Alexandria. However, the Montazah Palace is closed to the public and occasionally used as a presidential Palace 82 Attractive Value Local Regional National International (“x”) (put a “x”) Tourist/day trippers flow attracted to the area close to the resource (estimate) Not Available no visits to the place , only the allowed visits are for the gardens and the restaurants inside Tourists 2009 ______ 2010 ______ 2011 _______ 2012 _______ 2013 % International Tourists ______ Tourists (in the accomodations in Historical Centres) 2009 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2010 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _ Tourist usability - 1 Level of usability Full Partial Minimal Absent “x” (put an “x”) Description of the level of usability the palace is used only as peridential palace , only the full usability is for the gardens and hotles and restaurants inside State of preservation Excellent “x” Good Fair Poor (put an “x”) Description of the state of preservation the palace is very well preserved according to its usage Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) bookshops and gift shop are available Availability/accessibility of information materials brochures are available Managing authority: 83 _________________________________________ Usability - 2 Opening periods: annual Opening times: the gardens are open from 9:00 am till mid night Usability: admission fee (price 7 EGP / ticket) Managing authority Institution _____________________ Contact person ___________________ Office (location) _____________________________________________________________ Tel. _________________ Fax _______________ Website and email___________________ Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years there is requalification on the infrastructure of the palace annualy because of its important usage as presidential palace Interventions of functional requalification implemented which were implemented in the last 5 years there is no functional requalification availalbe Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) alot of event and concerts organized for the pulblic on the gardens Potential interventions which could be implemented to increase sustainability 84 Resource Abu El Abbas Mosque Name (if relevant) : Type : Code 08 Abu al-Abbas al-Mursi Mosque Historical Mosque Location : El-Anfoushi, Midan el Masaged (Mosque Square) Administrative district : Al Gomrok district (Customs district) Geographical coordination: 31.205644° N, 29.882158° E Tourist demand area (description of the tourist area revolving around the resource) : Abu al-Abbas al-Mursi Mosque is one of the main tourist destinations in Alexandria. Thia area attracts both local and foreign tourists to visit the mosque mainly and other historical and cultural places that are near by this area. Related resources 1.Qaitbay Citadel distance 1.5 (km) 2. Water biology Exhibition Public transport yes distance 1.5 (km) 3.El Anfoushy cemetery distance 1.5 (km) Public transport yes Public transport yes Description of the resource (*) The Abu al-Abbas al-Mursi Mosque is the most historic and most beautiful mosque in Alexandria. It was built primarily in 1775 over the tomb of a Spanish scholar and saint, Abu El Abbas El Mursi (1219-86), and stands on Mosque Square overlooking the eastern harbor. Abu al-Abbas al-Mursi (whose full name is much longer) was born to a wealthy family in the Andalusia region of Spain in 1219. In the wake of increasing Christian control of Spain, he and his family left for Tunisia in 1242. He later went on to Alexandria, a popular destination of many Muslim scholars at the time. Abu al-Abbas lived in Alexandria for 43 years as a scholar and teacher until his death in 1286. He was buried in a small building near the eastern harbor in Alexandria. In 1307, El Sheikh Zein El Din Ibn El Qattan, one of the richest traders of Alexandria, visited the tomb. He funded a mausoleum and dome for the tomb, along with a small mosque. The tomb of Abu al-Abbas became a place of pilgrimage for many Muslims from Egypt and Morocco who passed through Alexandria on their way to and from Mecca. The mosque was periodically restored over the centuries by rulers who built themselves tombs next to the saint. Most of the present structure dates from 1775, when the Algerian Sheikh Abu el Hassan El Maghreby built a much larger mosque on the site. It was fully renovated in 1863, and an annual festival was established to celebrate the birth of Abu alAbbas al-Mursi. The mosque was again beautified in 1943 under King Farouq I (r.1937-1952), who built the Midan el Masaged, or "Mosque Square." The square covers some 43,200 square meters and includes five other mosques centered around the Abu al-Abbas al-Mursi Mosque. The mosque was renovated in the Arabian style that was popular when the saint came to Alexandria in the 13th century, at a total cost of about 140,000 LE. What to See at the Abu al-Abbas al-Mursi Mosque. The cream-colored Abu al-Abbas al-Mursi Mosque stands 85 23 m high and dressed in artificial stone, with a minaret on the southern side rising to 73 m. Situated near the shore of the eastern harbor, the mosque and its neighbors can be clearly seen from the sea. The minaret has an Ayoubids design, with four sections of different shapes. The mosque has an entrance on the north and one on the east, both of which overlook the square. The main part of the mosque is an octagon, with internal walls are dressed in artificial stone except for a 5.6 m-high mosaic. The high ceiling is decorated with arabesque and contains a great octagonal skylight known as a Shokhsheikha. Each side of the skylight has three windows of colored glass in arabesque designs set into aluminum frames. This skylight is surrounded by four domes, placed over the four mausoleums within the complex. The floors are paved in white marble. The doors, minbar and windows are made of joined and finely carved teak, citronia and walnut. The minbar (pulpit) is capped by a dome and has verses from the Qur'an written at the top in French gold. The mihrab (niche indicating the direction of Mecca) stands at the base of the mosque's minaret and is flanked by the creed, ”There is no god except Allah and Muhammad is the prophet of Allah” in Arabic script. Also on either side of the mihrab are two columns of Egyptian granite, with the name of Muhammad written in Kufic Arabic calligraphy at each end. The mayda, an absolution area, along with the lavatories, are on the western side of the mosque with their own entrance overlooking the square. According to a royal order, the necessary alterations were made to reserve a special worship area for women with a private entrance. Attractive Value Local Regional National International(X) (put a “x”) Tourist/day trippers flow attracted to the area close to the resource (estimate) _ Not applicable . Tourists2009 ______ 2010 ______ 2011 _______ 2012 _______ 2013 ________ % International Tourists ______ Tourists (in the accomodations in Historical Centres) 2009 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2010 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists 86 Tourist usability - 1 Level of usability Full (X) Partial Minimal Absent (put an “x”) Description of the level of usability The mosque is open all over the day for prayers and visits. State of preservation Excellent Good (X) Fair Poor (put an “x”) Description of the state of preservation Last structural maintenance was long time ago , so the place needs restoration. Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) 1. Qaitbey Maritime Museum Availability/accessibility of information materials Brochures (No) audiovisuals (No) Managing authority: websites (No) _________________________________________ Usability - 2 Opening periods: annual Opening times: 24 hours Usability: free entry Managing authority : Institution Ministry of Al-Awqaf__Contact person ___________________ Office (location)_________________________________________________ Tel. Fax (No) 87 Website and Email (No) Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years There weren't any structural requalifications implemented there in the last 5 years . Interventions of functional requalification implemented which were implemented in the last 5 years There weren't any functional requalifications implemented there in the last 5 years . Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) None Potential interventions which could be implemented to increase sustainability 1. Periodical structural restoration and regular maintenance. 2. Increasing the number of services for residents and tourists , and enhancing the quality of each service . 3. The government should declare the mosque one of the historical destinations in order to protect the area from the consequences of over capacity. 88 Risk factor Description Main causes Level* Environmental sustainability The lack of restoration The authorities undertake and maintenance on a restoration processes on long regular basis . term periods of time and that badly affects the structural condition of the building The lack of financial resources. Low Economic sustainability General decrease in the level of services in the whole area Garbage everywhere. Lack of coordination between the concerned authorities low Social sustainability Street vendors It's one of Egypt's bad The absence of phenomenons that has emerged governmental and after the revolution political instability medium Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental sustainability 1 1 1 1 Economic sustainability 1 1 1 1 Social sustainability 3 3 3 3 *Please use a 1-5 Likert scale: 1=very low – 5=very high 89 Resource: Catacombs of Kom Al Shoquafa Name (if relevant) : Code 09 Catacombs of Kom Al Shoquafa ( It is considered as one of the seven wonders of the Middle Ages ) Type : Tomb , Barial chambers , Necropolis . Location : Al Miri St. , Karmous Area . Administrative district : West destrict Geographical coordination : 31.178558 N 29.892954 E Tourist demand area (description of the tourist area revolving around the resource) : Karmouz area is considered the oldest part of the city . It was built on the ruins of an ancient Egyptian village called " Rhakotis " . It cotains many archeological sites and monuments , that date back to roman era . The area attracts only a few number of tourists espetially when we compare it to the area's touristic potentials . Related resources 1. Pompay's Pillar distance 300 (m) Public transport yes 2. Tagran Tomb distance 0 (m) Public transport yes 3. Salvago Tomb distance 0 (m) Public transport yes Public transport yes 4. The open museum distance 0 (m) Description of the resource (*) It has been discovered in September 28th, 1900. This discovery is one of the most astounding ones in archaeological history: A set of rock-cut tombs with features unlike that of any other catacomb in the ancient world. Archaeologists believe that the Catacomb of Kom el Shoqafa was started in the 2nd century A.D. and was used to intern the dead for the next 200 years. This was a period in the history of the city of Alexandria when there was a great mixing of different cultures. Of course, there was the ancient history of the great Egyptian kingdoms which went back thousands of years. In 332 B.C. Alexander the Great had conquered the land, established the city of Alexandria, and started a dynasty of Greek rulers who brought their own culture to the metropolis. In 31 B.C. the Romans took control of the city and added their traditions. This made Alexandria, which was then the capital of Egypt, into what some have called "The Paris of antiquity." People combined the elements of these three great cultures together in surprising ways. Though much of this has now disappeared from modern Alexandria, deep in the Kom el Shoqafa catacombs, the intellectual blend of those times is still apparent. These catacombs are not the only ones that were constructed in ancient Alexandria. Such structures were part of a Necropolis (or "city of the dead") that was probably built (according to Egyptian tradition) on the western edge of the town. Most of the rest of the Necropolis, however, was probably destroyed over the centuries by earthquakes or new construction. Archaeologists speculate that Kom el Shoqafa was started as a tomb for 90 a single, wealthy family, but was expanded into a larger burial site for unknown reasons. Most likely the facility was eventually run by a corporation which was supported by members who paid regular dues. The name of the site, Kom el Shoqafa, means "Mound of Shards." The name comes from heaps of broken pottery in the area. Archaeologists believe that these were left in ancient times by relatives who would visit the tomb bringing food and drink with them. The visitors, not wanting to bring vessels that had been used at a gravesite back to their homes, would shatter them and leave them behind in piles. Layout of Tomb On the surface above the catacombs in ancient times was probably a large funerary chapel. From the remains of this edifice an 18-foot (6m) wide, round shaft descends into the underground structure. Running around the outside of the shaft but separated by a wall is a spiral staircase with windows into the shaft that allow light coming from the surface to illuminate the stairs. It is likely that the shaft also enabled the bodies of the deceased to be lowered down to the deeper levels through a rope and pulley system rather than being carried down the steps. At the junction of the uppermost undergrounds level and the stairs there are seats caved into the stone where visitors could rest. A short passage from here leads to the rotunda room, which overlooks a round shaft that continues down to the lower levels. To the left of the rotunda room is a funeral banquet hall known as the "Triclinium." It is here that relatives would participate in annual, ceremonial feasts to honor the dead. Steps from this upper level continue down to the middle level which is the main part of the tomb. This section is laid out much like a Greek temple. At the bottom of the steps is the porch of the temple set between two columns. This area was originally designed to be surrounded by a single u-shaped corridor that contained the burial niches. As more space was needed, however, additional rooms and halls were added, turning the complex into a labyrinth. Below the middle level, at the lowest level, additional internment niches are located, but that area is flooded and inaccessible to visitors. Blend of Styles The main tomb at the middle level is covered with the sculpture and art that makes this catacomb unique. For example, in the room behind the temple porches are statues of a man and woman (perhaps representing the original occupants of the tomb). Both of the statues' bodies have been carved into the stiff hieratic poses found in ancient Egyptian art. The man's head, however, has been chiselled into the lifelike style favoured by the Greeks. In the same way the woman's head has been carved with a Roman hairstyle. On either side of the doorway of the temple's facade there are two serpents carved in relief. These are meant to guard the tomb. The Greek serpents are wearing traditional Egyptian double crowns, however, and in their coils they carry both a kerkeion (a winged staff) which is a Roman insignia and a Greek thyrsus (a staff topped by a pinecone). Above the serpents' head are Greek shields carrying the image of the legendary Greek monster (Medusa) whose use here is meant to ward off unfriendly intruders. It is this mix of art and culture - Egyptian, Greek and Roman - that is not found in any other catacomb in the ancient world that makes Kom el Shoqafa special. From the rotunda it is possible to enter a separate set of tombs through a hole in the wall. This section, known as the Hall of Caracalla contains the bones of horses and men. The name comes from an incident in 215 AD when the Emperor Caracalla, massacred a group of young Christians. While we do know that such a massacre did occur, there is no actual evidence that the remains in the hall are related to that incident. Why the men and 91 horses are buried together in the hall continues to be a mystery. The fact that this set of tombs serviced several different cultures can also be seen by the modes of internment themselves. The tomb has many sarcophagi for the placement of mummies in the Egyptian tradition, but also numerous niches meant to hold the remains of those who chose to be cremated in the Greek and Roman style. As one writer put it, the catacomb is "visible evidence of an age when three cultures, three arts, and three religions were superimposed upon Egyptian soil." Attractive Value Local Regional National International(X) (put a “x”) Tourist/day trippers flow attracted to the area close to the resource Tourists/Day trippers Egyptians Forigners 2009 7 422 152 458 2010 7 937 109 636 2011 3 736 36 689 2012 5 644 38 230 2013 4 545 19 903 Tourists (in the accomodations in Historical Centres) not available 2009 _____ (n. Arrivals) % foreign tourists _____ _____ (n. stays) _____ 2010 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) _____ 2011 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) _____ 2012 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) _____ 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) Tourist usability - 1 Year % foreign tourists % foreign tourists % foreign tourists % foreign tourists % foreign tourists Level of usability Full Partial(X) Minimal Absent (put an “x”) Description of the level of usability Catacombs of Kom Al Shoquafa contains many tombs , but not all of them are opened to visitors , and every tomb consists of many rooms "chambers" , only a few of them are opened to tourists , this is due to their fragile condition . State of preservation Excellent Good Fair Poor (X) (put an “x”) Description of the state of preservation Catacombs of kom el shoqafa are in a great jeopardy. This amazing archaeological site which is considered as one of the seven wonders of the middle ages is about to collapse. The last structural maintenance was in 1995, so the whole site is in a very bad condition and it needs many development and restoration projects. And After the revolution and the 92 complete recession of tourism in Egypt, the situation became worse because of the decrease of the financial resources. Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) 1. Gifts shop Availability/accessibility of information materials Brochures (No) audiovisuals (No) Managing authority: websites (No) Supreme Council of antiquities - The Egyptian monuments' Sector . Usability - 2 Opening periods: annual Opening times: 9 am : 5 pm Usability: admission fee 2 L.E for Egyptians 1 L.E for Egy.Students 40 L.E for Forigners 25 L.E for Forign Students Managing authority : Institution Supreme Council of antiquities - The Egyptian monuments' Sector . Contact person Abdel 3ale sa3d Office (location) Inside the archaeological site . Tel. (No) Fax (No) Website and Email (No) Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years 1. There wasn't any structural restoration in the last 5 years . 2. The last structural maintenance was in 1995, Interventions of functional requalification implemented which were implemented in the last 5 years No functional requalifications implemented there in the last 5 years . Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) None . Potential interventions which could be implemented to increase sustainability 1. The area needs many big development and restoration projects. 2. Increasing the number of services for residents and tourists , and enhancing the quality of each service . 3. Increasing the number of pumps that suck underground water from tombs , because underground water is a critical issue in these tombs due to it's depth. 93 Risk factor Description Main causes Level* Environmental sustainability The lack of restoration and maintenance on a regular basis . The authorities undertake The lack of financial restoration processes on a resources. very long term periods of time and that affects so badly the structural condition of the tombs . Economic sustainability General decrease in the level of services in the whole area of Qaitbay. Garbage everywhere. Lack of coordination Medium between the concerned authorities Social sustainability Street vendors It's one of Egypt's bad phenomenons that has emerged after the revolution The absence of governmental and political instability Medium Medium Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental sustainability 3 3 3 3 Economic sustainability 3 3 3 3 Social sustainability 3 3 3 3 *Please use a 1-5 Likert scale: 1=very low – 5=very high 94 Resource: Qaitbay Maritime Museum Name (if relevant) : Type : Code 10 Qaitbay Maritime Museum Culture museum for sea life and war collectiom Location : Qaitbay St. - Al Anfoushy Administrative district : Al Gomrok district (customs district ) Geographical coordination : 31.2130 N 29.8852 E Tourist demand area (description of the tourist area revolving around the resource) Qaitbay area is one of the main tourist destinations in Alexandria . This area attracts both local and international tourists to visit the citadel and the Maritime museum mainly , and other historical and cultural places that are nearby this area . Related resources 1. Qaitbay citadel distance 0 (km) Public transport Yes 2. Water biology Exhubition distance 100 (m) Public transport Yes 3. distance Public transport Yes Al Anfoushy cemetary 1 (km) Description of the resource (*) Qaitbay Maritime Museum is one of the smallest museums in Egypt . The museum displays different kinds of sea creatures and scenes from the Red sea and Mediterranean . It contains natural coral reefs , many kinds of fish , seashells , shates & rays , sea sponger , fish's jaws , fossils and a huge skeleton of a whale . It also houses a collection of several interesting artefacts from the wars that it has witnessed. You can see relics from the Roman sea battles, the Napoleonic wars in which the fort was bombarded, as well as the British wars in which it was taken. There is also an interesting collection of sea diaphragms and sea animals. 95 Attractive Value Local Regional National International(X) (put a “x”) Tourist/day trippers flow attracted to the area close to the resource Tourist/day trippers Egyptians Forigners 2009 319092 184170 2010 361719 188226 2011 264216 20183 2012 246190 21509 2013 142970 13736 Tourists (in the accomodations in Historical Centres) not available Year 2009 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2010 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists Tourist usability - 1 Level of usability Full(X) Partial Minimal Absent (put an “x”) Description of the level of usability This small museum consists many display rooms; all of them are opened to visitors. State of preservation Excellent Good Fair(X) Poor (put an “x”) Description of the state of preservation Last structural maintenance was long time ago , so the place needs restoration. Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) There aren't any related facilities Availability/accessibility of information materials Brochures (No) audiovisuals (No) Managing authority: National Institute of Oceanography and Fisheries 96 websites (No) Usability - 2 Opening periods: Opening times: Annual 9 am : 5 pm Usability: admission fee 1 L.E for Egyptians 5 L.E for Forigners Managing authority : Institution National Institute of Oceanography and Fisheries Contact person Mahmoud Abdel Mohsen Abu Al3la Office (location) Inside the Museum Tel. 012-741-159-60 Fax (No) Website and email (No) Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years There was no structural restoration for Qaitbay Maritime Museum in the last 5 years . The last restoration for Qaitbay citadel was in 2003 and lasted to 2005 , but the supreme council of antiquities who is responsible for the citadel didn't restore the museum , because the museum is under the responsibility of the ministry of scientific research . Interventions of functional requalification implemented which were implemented in the last 5 years There were no functional requalifications implemented there in the last 5 years . Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) recently the governorate held a kind of small local event in Qaitbay area to promote domestic tourism and encourage residents to visit Alexandria's tourist destinations . Potential interventions which could be implemented to increase sustainability 1. Periodical structural restoration and regular maintenance. 2. Increasing the number of services for residents and tourists , and enhancing the quality of each service . 3. The government should declare Qaitbay area one of the historical destinations in order to protect the area from the consequences of overcapacity. 97 Environmental sustainability Risk factor Description Main causes Level* Slums Qaitbay area is near by many slums , and that affects the touristic image around Qaitbay citadel as a tourist destination. Egypt's poor economic situation esp. After our revolution , and that reflected on every family in Egypt. Medium The lack of restoration and maintenance on a regular basis . The authorities undertake The lack of financial restoration processes on long resources. term periods of time and that affects the structural condition of the building. Medium Economic sustainability General decrease in Garbage everywhere. the level of services in the whole area of Qaitbay. - Lack of coordination Medium between the concerned authorities Social sustainability Street vendors The absence of governmental and political instability It's one of Egypt's bad phenomenons that has emerged after the revolution Medium Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental sustainability 3 3 3 3 Economic sustainability 3 3 3 3 Social sustainability 3 3 3 3 *Please use a 1-5 Likert scale: 1=very low – 5=very high 98 Resource: Alexandria Aquarium museum Code 11 Name (if relevant) : Alexandria Aquarium museum Type : museum Location : Alexandria Administrative district : Qaitbay St., Anfoushi district Geographical coordination : West of Alexandria Tourist demand area (description of the tourist area revolving around the resource) : Alexandria Aquarium museum lies next to Quaitbay Citadel ,yacht club and greece club Related resources 1. Quitbay Citadel distance 37 (M) Public transport Y (Y/N) 2. Greek club distance 53 (M) Public transport Y (Y/N) 3. Yacht club distance 110 (M) Public transport Y (Y/N) Description of the resource (*) Alexandria Aquarium is a small aquarium museum in Alexandria. It was built in 1930 and is near Qaitbay fort on Alexandria's Eastern Harbour. The aquarium exhibits many species from the Mediterranean and Red Seas around Egypt, as well as some freshwater species from the Nile and the Amazon. Animals on display range from fish to crustaceans and turtles (both marine and freshwater). The Aquarium is also home to the Marine Research Institute. The building is a sort of 'aquarium' with underwater 'tubes' extending down into the glorious pure water of Alexandria to allow visitors to view the work carried out by underwater archaeologists . The building is a sort of 'aquarium' with underwater 'tubes' extending down into the glorious pure water of Alexandria to allow visitors to view the work carried out by underwater archaeologists . Enclosed inside the museum is the Marine Research Institute that conducts researches and presentation of underwater cultural heritage , through educational and training activities . 99 Attractive Value Local Regional National “x” International (put a “x”) Tourist/day trippers flow attracted to the area close to the resource (estimate) 2009 (324189 tourists – 309805 Egyptians , 14384 foreigners ) 4.43% international 2010 (309852 tourists – 271507 Egyptians , 38345 foreigners ) 12.37% international 2011 (219743 tourists – 192510 Egyptians , 27233 foreigners ) 12.3% international 2012 (239908 tourists – 213129 Egyptians , 26779 foreigners ) 11.16% international 2013 (140441 tourists – 126914 Egyptians , 13527 foreigners ) 9.63% international % International Tourists :: (9.75 % ) (the percentage of international tourists all last 5 years ) Tourists (in the accomodations in Historical Centres) Not available 2009 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2010 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists 100 Tourist usability - 1 Level of usability Full “x” Partial Minimal Absent (put an “x”) Description of the level of usability all the part of the musuem is fully opened to the visitors State of preservation Excellent Good “x” Fair Poor (put an “x”) Description of the state of preservation The state of preservation is quite good , not excellent Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) :: no facilities 1. Maritime Museum Availability/accessibility of information materials :: no information materials Brochures ___ audiovisuals___ websites___ Managing authority: Ministry of Scientific Research Usability - 2 Opening periods: Daily Opening times: 9 AM till 10 PM Usability: free entry for handicapped and people working in tourism field admission fee ___ (price 5,00 E.P for foriegners , 2,00 for Egyptians ) Managing authority Institution : National Institute For Oceanography & Fisheries Contact person : Dr. Ahmed El-Nemr Office (location) : Ras at Tin ,Qesm Al Gomrok Tel. +20 3 4807138 101 Fax _______________ Website and email___________________ Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years 1. annually maintenance 2.a new Aquarium Interventions of functional requalification implemented which were implemented in the last 5 years - no interventions of functional requalification implemented in the last 5 years Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) - no events or promotions realized in the last 5 years Potential interventions which could be implemented to increase sustainability 1. electronic gate for security 2. improving the material of aquariums for the sustainability 102 Risk factor Description Main causes Level* Medium Environmental sustainability No risk Economic sustainability The street vendors It's one of Egypt's bad phenomenons that has emerged after the revolution The absence of governmental and political instability Social sustainability Slums area is near by many slums , and that affects the touristic Egypt's poor Medium economic situation esp. After our revolution , and that reflected on every family in Egypt. Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental sustainability 0 0 0 0 Economic sustainability 3 3 3 3 Social sustainability 3 3 3 3 *Please use a 1-5 Likert scale: 1=very low – 5=very high 103 Resource Al Busiri Mosque Name (if relevant) : Type : Code 12 Al Busiri Mosque Historical Mosque Location : El-Anfoushi, Midan el Masaged (Mosque Square) Administrative district : Al Gomrok district (Customs district) Geographical coordination: 31.205681° N, 29.883006° E Tourist demand area (description of the tourist area revolving around the resource) : Al Busiri Mosque is one of the main tourist destinations in Alexandria. Thia area attracts both local and foreign tourists to visit the mosque mainly and other historical and cultural places that are near by this area. Related resources 1.Abu El-Abbas Mosque 2. Qaitbay Citadel distance 0 (km) Public transport yes distance 1.5 (km) Public transport yes 3.El Anfoushy cemetery distance 1.5 (km) Public transport yes Description of the resource (*) The Egyptian poet al-Busiri (d.1294) is considered the most distinguished author of poems praising the Prophet Muhammad (a.s.). His tomb and mosque in the Anfushi district of Alexandria have recently been restored with the help of local benefactors, and are again playing an important part in the life of the city, attracting visitors from around the world. The present structure mainly dates from the year 1863, when Muhammed Said Pasha, the son of the well-known Egyptian/Albanian governor Muhammad Ali Pasha, sponsored a complete reconstruction of a much older and more modest structure. The architecture is of Ottoman inspiration, with three large domes and a courtyard with ablutions-fountain (sadrvan). Further remodelling took place in 1889 under the khedive Tawfiq, and again in the late 1990s. The mosque is noted for its fine mural calligraphy, which includes 94 verses of al-Busiri’s famous poem al-Burda inscribed in ta’liq script. There are also several important Qur’anic inscriptions by the calligrapher Abd al-Ghaffar al-Duri, together with dedicatory lines in Arabic and Turkish. 104 Attractive Value Local Regional National International(X) (put a “x”) Tourist/day trippers flow attracted to the area close to the resource (estimate) Not applicable. Tourists2009 ______ 2010 ______ 2011 _______ 2012 _______ 2013 ________ % International Tourists ______ Tourists (in the accomodations in Historical Centres) 2009 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2010 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists Tourist usability - 1 Level of usability Full (X) Partial Minimal Absent (put an “x”) Description of the level of usability This mosque is open for prayers and visits all over the day. State of preservation Excellent Good Fair (X) Poor (put an “x”) Description of the state of preservation Last structural maintenance was long time ago , so the place needs restoration. Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) 1. Qaitbey Maritime Museum Availability/accessibility of information materials Brochures (No) audiovisuals (No) Managing authority: 105 websites (No) Usability - 2 Opening periods: annual Opening times: __all day _________________ Usability: free entry Managing authority : Institution: Ministry of Al Awqaf Contact person ___________________ Office (location)_________________________________________________ Tel. Fax (No) Website and Email (No) Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years Interventions of functional requalification implemented which were implemented in the last 5 years There weren't any functional requalifications implemented there in the last 5 years . Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) Potential interventions which could be implemented to increase sustainability 1. Periodical structural restoration and regular maintenance. 2. Increasing the number of services for residents and tourists , and enhancing the quality of each service . 3. The government should declare the mosque area one of the historical destinations in order to protect the area from the consequences of over capacity. 106 Risk factor Description Main causes Level* Environmental sustainability The lack of restoration The authorities undertake and maintenance on a restoration processes on long regular basis . term periods of time and that badly affects the structural condition of the building The lack of financial resources. Low Economic sustainability General decrease in the level of services in the whole area Garbage everywhere. Lack of coordination between the concerned authorities low Social sustainability Street vendors It's one of Egypt's bad The absence of phenomenons that has emerged governmental and after the revolution political instability medium Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental sustainability 1 1 1 1 Economic sustainability 1 1 1 1 Social sustainability 3 3 3 3 *Please use a 1-5 Likert scale: 1=very low – 5=very high 107 Resource: Graeco -Roman Museum Code 13 Name (if relevant) : Graeco -Roman Museum Type : Historical Museum Location :5 el Mathaf st. - Horeya st. (kom el Dekka) Administrative district : Central district (Wasat) Geographical coordination 31.199259°N 29.906872°E. Tourist demand area (description of the tourist area revolving around the resource) : The Graeco-Roman Museum was one of the main tourist destinations in Alexandria. It attracted both local and international tourists as well as students to visit and explore its differant sections. Also it is surrounded by a number of cultural and historical places as well as restaurants, caffees, shops and hotels. Planing to take and add the place of Diwan El Mohafza to the museum. Related resources: 1. Alexandria National Museum distance 500m Public transport (Y, walking distance) 2. Greek Orthodox Patriarchate of Alex. distance 1 (km) Public transport ___ (Y 3. Kafafis Museum distance 1 (km) Public transport ___ (Y Description of the resource (*) The Greco-Roman Museum of Alexandria in Egypt was created in 1892. It was first built in a five-room apartment, inside one small building in Rosetta Street (later Avenue Canope and now Horriya). In 1895, it was transferred to another building that only had eleven rooms. More rooms were added later to this building, now located near Gamal Abdul Nasser Street. The museum contains several pieces from the 3rd century BC, such as a sculpture of Abis in black granite; the sacred bull of the Egyptians, mummies, sarcophagus, tapestries, and other objects offering a view of Greco-Roman civilization related to Egypt. Its collection is the product of donations from wealthy Alexandrians as well as of excavations led by successive directors of the institution, both within the town and in its environs. Certain other objects have come from the Organization of Antiquities at Cairo (particularly those of the Pharaonic period) and from various digs undertaken at the beginning of the century in Fayoum and at Benhasa. Housed within a historic building whose beautiful neoclassical facade of six columns and pediment bears the large Greek inscription, ‘MOYΣEION’, the museum consists of 27 halls and an attractive garden, which offer an excellent introduction to Egypt's Greco-Roman period. The museum has been closed for renovations since 2005. As of June 2014, the building was still surrounded by scaffolding. 108 Attractive Value Local Regional National International“x” (put a “x”) Tourist/day trippers flow attracted to the area close to the resource (estimate) Not Available Tourists 2009 ______ 2010 ______ 2011 _______ 2012 _______ 2013 % International Tourists ______ Tourists (in the accomodations in Historical Centres) 2009 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2010 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists Tourist usability - 1 Level of usability Full Partial Minimal Absent“x” (put an “x”) Description of the level of usability the museum has been closed since 2005 for reconstruction State of preservation Excellent Good Fair Poor “x” (put an “x”) Description of the state of preservation some part of the museum has been colapsed Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) not available Availability/accessibility of information materials Brochures ___ audiovisuals___ websites___ Managing authority: 109 _________________________________________ Usability - 2 Opening periods: closed Opening times: ___________________ Usability: free entry___ admission fee ___ (price …..,00 euros) Managing authority Institution _____________________ Contact person ___________________ Office (location) _____________________________________________________________ Tel. _________________ Fax _______________ Website and email___________________ Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years the museum is closed for requalification since 2005 Interventions of functional requalification implemented which were implemented in the last 5 years there is no functional requalification Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) not available Potential interventions which could be implemented to increase sustainability reconstruction of the collapsed area , improving its infrastructure to be more sustained 110 Resource: Royal Jewelry Museum Code 14 Name : Royal Jewelry Museum Type: Art and History Museum Location : Abd el Salam Aref st. - Zezenia Administrative district : East district( Sharq) Geographical coordination: 31.2408850N 29.9630920E Tourist demand area (description of the tourist area revolving around the resource): The Royal Jewelry Museum is one of the main tourist destinations in Alexandria. It attracts both local and international tourists as well as art students to visit and explore its different sections.The Royal Jewelry Museum is surrounded by all the facilities needed for tourists and visitors. Also it is surrounded by a number of hotels as well as retaurants, caffees and shops and mall. Related resources 1. Mahmoud Said Museum 2. Yehia Mosque distance 500 (m) distance 100_ m) Public transport (YES), walking dist. Public transport (YES), walking dist. Description of the resource (*) The Royal Jewelry Museum is an art and history museum in the Zizenia neighborhood of Alexandria, Egypt. It is located in the former palace of Princess Fatma Al-Zahraa. Its halls contain an inestimable collection of jewels and jewelry of the Muhammad Ali Dynasty, 19th-century paintings, statues, and decorative arts are also exhibited in the rooms and lobbies. The museum houses major jewelry pieces and art acquisitions of the dynasty of Muhammad Ali and his descendants, who ruled Egypt for nearly 150 years from 1805 until the Egyptian Revolution of 1952. Following the Revolution, the jewelry left by the Royal Family was kept secure and unseen until a 1986 decree by President Mubarak was issued to assign Princess Fatima Al-Zahra' Palace in Alexandria as a special museum to house those pieces. The palace is in itself an elegant masterpiece of fine architecture and applied arts. It was built in 1919 in the European Neoclassical architecture style. The walls and ceilings are adorned with oil paintings depicting various historical scenes and natural scenery. The palace windows are decorated with lead-inlaid glass artwork also depicting European-style historical scenes. It has 4,185 square meters (45,050 sq ft) of interior space, and is surrounded by gardens. The museum was first inaugurated on 24 October 1986. After several years of renovations and expansion it was reopened in April 2010, then it has been closed to the public since the beginning of the January 25th revolution in 2011. 111 Attractive Value Local Regional National International“x” (put a “x”) Tourist/day trippers flow attracted to the area close to the resource (estimate) Not Available Tourists 2009 ______ 2010 ______ 2011 _______ 2012 _______ 2013 % International Tourists ______ Tourists (in the accomodations in Historical Centres) 2009 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2010 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists Tourist usability - 1 Level of usability Full Partial Minimal Absent “x” (put an “x”) Description of the level of usability closed since January 2011 because of the revolution regarding the to safety and security situation State of preservation Excellent Good “x” Fair Poor (put an “x”) Description of the state of preservation the Jewelry of the musuem is well preserved according the safety issues Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) gift shops are available Availability/accessibility of information materials Brochures and flyers Managing authority: 112 _________________________________________ Usability - 2 Opening periods: closed Opening times: ___________________ Usability: 40 EGP for regular / 20 EGP for students Managing authority Institution _____________________ Contact person ___________________ Office (location) _____________________________________________________________ Tel. _________________ Fax _______________ Website and email___________________ Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years After the opening of the musuem in 1986 several requalification has been done the latest was in April 2010 , there was requalification on the infrastructure and the presentation of the Jewelry Interventions of functional requalification implemented which were implemented in the last 5 years no available functional requalification Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) not available Potential interventions which could be implemented to increase sustainability Hopefuly the situation in Egypt be more stable to be able to reopen the museum again 113 Resource: Anfoushy tombs Name (if relevant) Code 15 Anfoshy tombs Type : Historical tomb Location Bahary area, West of Alexandria, Anfoushy district near Ras el Tin Palace Administrative district Al Gomrok district Geographical coordination west of Alexandria Tourist demand area (description of the tourist area revolving around the resource) This area is one of the main tourist destinations in Alexandria. This area attracts both local and foreign tourists to visit the alot of historical and cultural places that are near by this area Related resources 1. Abu Al Abbas Al-Mursi Mosque distance 1.5 (km) 2. Qaitbay Citadel distance1.5 (km) Public transport yes Public transport yes Description of the resource (*) Anfoushi graveyards are located in the Bahary Area in the West of Alexandria, dating specifically to the third century B.C, around the 250 B.C in the late Ptolemaic and early Roman era. The graveyards were discovered in 190, where two funerary buildings and two cemeteries were discovered. Tombs of Anfoushi have aboit five tombs. The forms and the plans of the tombs resemble in their design the Greek ancient houses. 114 Attractive Value Local Regional National International X Tourist/day trippers flow attracted to the area close to the resource (estimate) Tourists 2009: 936 2010: 780 2011: 264 2012: 348 2013: 444 % International Tourists Tourists (in the accomodations in Historical Centres) Not Available 2009 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists 2010 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists Tourist usability - 1 Level of usability Full Partial X Minimal Absent Description of the level of usability Some developments around the vault, but still under restoration work. State of preservation Excellent Good Fair X Poor Description of the state of preservation 1-Defects in the limestone formation where tomb cut (high porosity, poor limestone and fractures). 2-Rise and fall of humidity and temperature 3-Defects in previous restoration works Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) Not available Availability/accessibility of information materials Not available Brochures ___ audiovisuals___ websites___ Managing authority: 115 _________________________________________ Usability - 2 Opening periods: annual Opening times: 9:00 am to 5 :00 pm Usability: free entry Managing authority Institution _____________________ Contact person ___________________ Office (location) _____________________________________________________________ Tel. _________________ Fax _______________ Website and email___________________ Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years there is no maintenance in the last 5 years, the last maintenance was from very long time , but start now after the revoluation to make plan for its maintenance Interventions of functional requalification implemented which were implemented in the last 5 years no functional requalification is available Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) Not Available Potential interventions which could be implemented to increase sustainability plan for solving the problem of the underground water and the problems affecting the infrastructure of the tombs 116 Risk factor Description Main causes Level* Environmental sustainability Underground water The presence of No available underground water funding resources inside the chambers of the tomb that may affect its infrastructure Medium Economic sustainability Lack of facilities arround the attraction El Anfoushy area is the The living standard main area which contain of the residence is slums in alexandria very poor Medium Social sustainability Street vendors It's one of Egypt's bad phenomenons that has emerged after the revolution medium The absence of governmental and political instability Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental 4 sustainability 4 4 4 Economic sustainability 3 3 3 3 Social sustainability 3 3 3 3 *Please use a 1-5 Likert scale: 1=very low – 5=very high 117 Resource: Cemetery Shatby Name (if relevant) Code 16 Cemetery Shatby Type Historical Greek Cemetery Location El Shatby station front of College saint mark Administrative district Qesm bab shark Geographical coordination East of Alexandria Tourist demand area (description of the tourist area revolving around the resource) The area arround the attraction is very near to the downtown which may attract the tourists , this area contains a lot of facilities Related resources Bibliotheca Alexandrina distance ( 1.0 km) Public transport yes Description of the resource (*) The cemetery Shatby exists since the first century BC and wasn’t used especially during the third century BC. Stepped pedestrals for gravestones are still visile today. Faces of the building are painted or carved in relief with traditional Greek funerary scenes. Some tombs have Greek architectural orders like Doric and Ionnic colonnades. Others have funerary couches in it, following the Macedonian custom. Source: The Architecture of Alexandria and Egypt, C.300 BC To AD 700, volume 63 by Judith Mc Kenzie. 118 Attractive Value Local Regional National International X Tourist/day trippers flow attracted to the area close to the resource (estimate) Tourists 2009: 269 2010: 215 2011: 28 2012 :144 2013: 61 % International Tourists ______ Tourists (in the accomodations in Historical Centres) Not Available 2009 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _____ 2010 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists Tourist usability - 1 Level of usability Full Partial Minimal X Absent Description of the level of usability Stairs to up and down in the cemetery, but it’s minimal (No disabled access). Not well know by the tourist State of preservation Excellent Good Fair X Poor Description of the state of preservation No maintance from very long time ago years and it face lot of problem on its infrastructure Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) Not available Availability/accessibility of information materials Not available Brochures ___ audiovisuals___ websites___ Managing authority: 119 _________________________________________ Usability - 2 Opening periods: All the year Opening times: From 8 am till 5 pm Usability: 25 EGP for foreigners ; 2 EGP for Egyptians ; 20 EGP for foreign students and 15 EGP for Egyptian students. Managing authority Under the supervision of Mr Mohamed Abd al Mageed (greco roman theatre). Institution _____________________ Contact person Mrs Mona Wadea Office (location) _____________________________________________________________ Tel. _________________ Fax _______________ Website and email___________________ Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years 1. No maintenance within these last 5 years 2. All maintenance was before January 25 revolution Interventions of functional requalification implemented which were implemented in the last 5 years No Available functional requalification Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) Not Available Potential interventions which could be implemented to increase sustainability plan for solving the problem of the underground water and the problems affecting the infrastructure of the tombs 120 Risk factor Description Main causes Level* Environmental sustainability Underground water The presence of No available underground water funding resources inside the chambers of the tomb that may affect its infrastructure Medium Economic sustainability Lack of Awarness of this attraction Medium Social sustainability No risk Lack of marketing compaign for the awarness of this attraction to the tourist No available funding resources Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental 4 sustainability 4 4 4 Economic sustainability 3 3 3 3 Social sustainability 0 0 0 0 *Please use a 1-5 Likert scale: 1=very low – 5=very high 121 Resource: Mustafa Kamel cemetery Code 17 Name (if relevant) Mustafa Kamel cemetery Type: Greek-Roman Historical Cemetery Location Mustafa Kamel area, El-Moaskar El-Romani Street (Roushdy Zone) Administrative district raml district Geographical coordination East of Alexandria Tourist demand area (description of the tourist area revolving around the resource) The area arround the attraction may attract the tourists , this area contains a lot of facilities Related resources Description of the resource (*) The cemetery dates back to the end of the 3rd century BC, the beginning of the 2nd century (Ptolemaic era). It contains 4 subterranean rock cut tombs. The decoration of these tombs is well preserved, providing vivid examples of Hellenistic mortuary art in Egypt. Discovered in 1933, 34: Two types of tombs: 1) Two tombs cut completly under the ground very well preserved ; 2) Partly built above the ground and partly under it but very damaged. Source : www.sca-egypt.org (Supreme Council of Antiquities). 122 Attractive Value Local Regional National International X Tourist/day trippers flow attracted to the area close to the resource (estimate) ________________ Tourists 2009: 328 2010: 216 2011: 155 2012:698 2013 :46 % International Tourists ______ Tourists (in the accomodations in Historical Centres) Not Available 2009 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2010 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists Tourist usability - 1 Level of usability Full Partial X Minimal Absent Description of the level of usability Not well know by the tourist , only group of tourist there is no individual tourist visit this attraction State of preservation Excellent Good Fair X Poor Description of the state of preservation 1- Large sarcophagus in good condition 2-There is another section of tombs that are open to the elements and these are in particularly poor condition. Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) Not Available Availability/accessibility of information materials Not Available Brochures ___ audiovisuals___ websites___ Managing authority: 123 _________________________________________ Usability - 2 Opening periods: annual Opening times: From 9 am to 5 pm Usability: 15 EGP for foreigners, 1 EGP for Egyptians Managing authority Institution _____________________ Contact person ___________________ Office (location) _____________________________________________________________ Tel. _________________ Fax _______________ Website and email___________________ Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years there is no requalification in the past 5 years , the requalification is starting now after the revolution , requalification on the infrastructure of some chambers of the cemetery Interventions of functional requalification implemented which were implemented in the last 5 years No Available functional requalification Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) Not Available Potential interventions which could be implemented to increase sustainability there is a plan now for solving the problems affecting the infrastructure of the cememtery 124 Risk factor Environmental sustainability No risk Economic sustainability Lack of Awarness of this attraction Social sustainability No risk Description Main causes Level* Lack of marketing compaign for the awarness of this attraction to the tourist No available funding resources Medium Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental 0 sustainability 0 0 0 Economic sustainability 3 3 3 3 Social sustainability 0 0 0 0 *Please use a 1-5 Likert scale: 1=very low – 5=very high 125 Resource El Nabi Daniel Mosque Name (if relevant) : Type : Code 18 El Nabi Daniel Mosque Historical Mosque Location : 21 El Nabi Daniel Street- Raml Station District Administrative district : Raml Station District. Geographical coordination: 31.12’03.5° N- 29°53’54.8 E Tourist demand area (description of the tourist area revolving around the resource) El Nabi Daniel Mosque is one of the main tourist destinations in Alexandria. This area attracts both local and foreign tourists to visit the mosque mainly and other historical and cultural places that are near by this area. Related resources 1.Qaitbay Citadel distance 3 (km) Public transport yes 2. Abu el Abbas Mosque 3.Al Busiri Mosque distance 2.2 (km) distance 2.2 (km) Public transport yes Public transport yes Description of the resource (*) There are two different accounts of the mosque's namesake. In the first, the mosque is named after the Biblical prophet Daniel whose life story is based in large part on the accounts of the Old Testament but incorporates many aspects of Alexander the Great. The Macedonian king founded the city of Alexandria and was buried in a golden sarcophagus at the site of the mosque. Alternatively, the mosque may have been named after a Kurd, Sheikh Mohammed Daniel who came to Alexandria from Mosul in the 15th century. The present Mosque of Nabi Daniel was built at the end of the 18th century on the site of a 4th century roman temple and restored in 1823 by Mohamed Ali. It is believed that this mosque was founded on the site of the Great Soma Temple which was erected over the tomb of Alexander the Great El Nabi Daniel mosque has a rectangular shape; it starts with an open court with a fountain in the middle. The prayer hall is divided into two parts, one for men and the other for women. 126 Attractive Value Local Regional National International(X) (put a “x”) Tourist/day trippers flow attracted to the area close to the resource : Not applicable. Tourists2009 ______ 2010 ______ 2011 _______ 2012 _______ 2013 ________ % International Tourists ______ Tourists (in the accomodations in Historical Centres) 2009 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2010 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2011 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2012 _____ (n. arrivals) _____ % foreign tourists _____ _____ (n. stays) % foreign tourists 2013 _____ (n. arrivals) % foreign tourists _____ _____ (n. stays) % foreign tourists _ Tourist usability - 1 Level of usability Full (X) Partial Minimal Absent (put an “x”) Description of the level of usability The mosque is open all over the day for prayers and visites. State of preservation Excellent Good (X) Fair Poor (put an “x”) Description of the state of preservation Last structural maintenance was long time ago , so the place needs restoration. Related facilities (Ex.: museum, auditorium, guides, bookshop, etc.) 1. Abu El Abbas Mosque Availability/accessibility of information materials Brochures (No) audiovisuals (No) Managing authority: 127 websites (No) _________________________________________ Usability - 2 Opening periods: annual Opening times: all the day Usability: free entry Managing authority : Institution Ministry of Al-Awqaf__Contact person ___________________ Office (location)_________________________________________________ Tel. 03-3924903 Fax (No) Website and Email (No) Actions of valorisation Interventions of structural requalification which were implemented in the last 5 years There weren't any functional requalifications implemented there in the last 5 years . Other interventions of valorisation which were realized in the last 5 years (ex.: events, promotion, etc.) No functional requalification are available Potential interventions which could be implemented to increase sustainability 1. Periodical structural restoration and regular maintenance. 2. Increasing the number of services for residents and tourists , and enhancing the quality of each service . 3. The government should declare the mosque one of the historical destinations in order to protect the area from the consequences of over capacity. 128 Risk factor Description Main causes Environmental sustainability The lack of restoration and maintenance on a regular basis . The authorities The lack of financial undertake restoration resources. processes on long term periods of time and that affects the structural condition of the building in a bad way. Economic sustainability No Risk Social sustainability No Risk Key risk factors for sustainability: Risk factor Description Main causes Level* Environmental 2 sustainability 2 2 2 Economic sustainability 0 0 0 0 Social sustainability 0 0 0 0 *Please use a 1-5 Likert scale: 1=very low – 5=very high 129 Level* Low Resources’ evaluation Description Cod. Competitive resource 01 Pompey’s pillar 02 Roman theater 03 Citadel Qaitbay 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 (type of resource) Memorial column Cultural attraction Historical citadel Appeal Attractive value Accessibility Organization 5 5 3 5 5 3 5 5 5 3 5 2 5 5 5 4 4 3 5 5 1 5 5 1 5 5 1 3 5 1 4 5 2 2 4 4 2 2 3 2 3 3 3 3 3 4 5 1 4 5 1 2 2 3 3 2 3 3 2 3 3 2 3 Bibliotheca Library 5 5 5 alexandrina Alexandria Opera Cultural 5 5 5 house attraction Alexandria national Museum 5 5 5 museum Montazah palace King palace 5 1 4 Abu El Abbas Historical 5 5 4 Mosque Mosque Catacombs of kom Tomb 4 4 2 Al Shoquafa QaitBay Maritime Culture 3 3 4 museum museum Alexandria Museum 3 3 4 Aquarium Museum Historical Al Busiri Mosque 4 4 4 Mosque Greeco-Roman Museum 5 1 4 Museum Royal Jewelry Museum 5 1 4 Museum Historical Anfoushy Tomb 3 2 4 Tomb Historical Shatby Cemetery 3 2 4 cemetery Moustafa Kamel Historical 3 2 4 Cemetery cemetery El-Nabi Historical 3 3 4 DanielMosque Mosque Please use a 1-5 Likert scale: 1=very low – 5=very high 130 Risk for Knowledge sustainability of Usability Matrix of tourism competitiveness TERRITORIAL ENDOWEMENT High High P P E Strategic resource Pompey’s pillar, QaitBay Citadel, Bibliotheca Alexandrina, Alexandria Opera House, Alexandria National Museum, Montazah Palace & Garden, Roman theater, Abu EL Abbas Mosque A Low A L Low Missing resource Greeco-Roman Museum, Royal Jewelery Museum, Moustafa Kamel cemetery and El Anfoushy cemetery Supplementary resource Marginal resource Catacombs Kom El Shoquafa, QaitBay El Shatby cemetery, EL Maritime Museum, Alexandria Nabi Daniel Mosque Maritime Museum and El Busiri Museum Needs analysis 1- Analysis of the interviews with ten key informants: As for the first question: 1) In your opinion, what are the main problems/weaknesses of your historical centre? The historical centre is suffering from the lack of awareness among the local people concerning the importance of tourism. Moreover, they are not aware of the importance of the historical and heritage site/attraction and how to preserve it and deal with it. The historical centre is also suffering from overcrowd , continues traffic jam, slums, street vendors, beggars, no cleanliness, sewage problems, no enough parking areas and street children. In addition, there are no efficient label and sign systems, whether for streets or tourist attractions and description of antiquities presented. If individual tourists visit the cultural attractions they will not be able to get information as the employees need to be trained to deal with tourist. Also, there are lots of old buildings with heritage value that are either misused or ruined to build new ones. 131 Commentato [G1]: I would rephrase this part in order to make clearer that it is key-informants’ opinion to be reported there. It could be also useful writing something like: Manal Affara, Professor of Egyptology at…., told that/think that/etc. As for the second question: 2) How do you evaluate tourism in your historical centre? Is it sustainable? If not, why? What are the main negative factors which impact the local context? Alexandria has never received the number of tourists it deserves and statistics prove that the number of tourists to the historical centre has declined a lot since both Egyptian revolutions; 25th of January and 30th of June. Moreover, it is rarely included in Egyptian tourism programs. The places around the cultural attractions are not well planned; they lack different facilities and suffer from street vendors, crowd and slums. Tourists cannot walk freely and might get annoyed. The surrounding places of cultural attractions, therefore, need to be better planned and more facilities provided. The local community need to get involved and benefitted from tourism. Hence, their tourism awareness and respect to tourism and tourists will increase obviously. As for the third question: Which is the state of art of cultural attractions/resources in terms of conservation/usability? Most of the interviewees stated that most of the cultural attractions are well preserved and attract many visitors. However, few of them mentioned the problem of underground water in tombs and the misuse of old historical buildings with heritage value. In addition few attractions are closed like the Greco-Roman museum for almost ten years. As for the fourth question: What do you think are instead the strengths and main opportunities to develop a sustainable tourism of your historic centre? Being located on the Mediterranean, the historical centre benefits from this natural resource as well as the sun and good weather. It is considered as the city centre or down town where many facilities are available. Several historical eras are found within a close proximity which is rarely present in any other nation. To be more accurate, the presence of interrelating historical attractions from 7000 years onward. These are located at a near walking distance and are accessible even by local means of transportation. This part of Alexandria is famous with its old buildings with heritage value and their unique designs. As for the fifth question: What are the most urgent interventions to be done to make tourism sustainable in your historical centre? -Local community should be involved in tourism, where its awareness should be increased and benefits enjoyed. -several authorities should cooperate and work together in order to put long and short plans that solve the several problems facing the historical centre - Slums should be removed and streets cleaned and replanned in a way that solves the problem of traffic and crowed and street vendors and street children - More facilities at the cultural attractions should be provided like the tour bus and signing and labelling of directions, streets and cultural sites and their antiquities. 132 - Better marketing and promotion efforts should be provided and to include this historical centre in tourism programs - Better sound and light system as well as printed materials and audio videos should be provided and the antiquities better presented As for the sixth question: How do you imagine your historical centre in the next future? All interviewees agreed that this historical centre was successfully chosen. They believe that in the future this historical centre will put Alexandria on the Tourist Map as Urban Tourism Destination and will certainly raise the levels of international tourism demand and hotel occupation as well as the length of stay. In addition, a community-based tourism development model for heritage tourism that combines the historical sites with local community will be provided. This model should provide opportunities for achieving the three pillars of sustainability: 1- Social: providing opportunity to community member to develop their skills to participate in the STD and preserving their customs and traditions. 2- Environmental: through providing quick remedy for the current problems and set up sustainable system to eliminate pollution and waste disposal. 3- Economic: providing economic benefits to the local community to small and medium size projects or job opportunities for local community members. 4- The streets between the Catacombs' and Kom Eldekka can be modified in order to be like "Elmoazz Street", where the tourist can walk freely and smell the scent of history and enjoy the historical attractions at the same time, where old buildings are well preserved. 2- Analysis of Historical center Residence Questionnaire: 1. The majority of the sample were females (60%). 2. 36% of the sample were aged 26 and below. 46% of the participants were between 27-49 years of age. 18% of the sample was above 50 years. 3. The residences of the participants were distributed as follows: 26% of the participants live in the western district of Alexandria which extends from Elshatby to the borders of Alexandria. 22% live in the center parts of Alexandria which extends from Elshatby till Bolkly. The majority of the participants (42%) live in the eastern district of Alexandria which extends from Bolkly to Maamoura. 10% of the participants come from governorates from outside of Alexandria. 4. By asking the participants about the attractions they visited, it showed that most of the participants (94%) visited Quaitbay Fort, 86% visited Bibliotheca Alexandrina and 84% visited the Aquarium. A major part of the sample with equal percentages (58%) visited Montazah, Pompey`s Pillar and The Maritime Museum. 52% of the participants were interested in visiting Abou ElAbas Mosque and 48% of the participants visited the Greco-Roman Theatre, Elshatby Cemeteries and the Jewelry Museum. Other places with less focus from the participants were mentioned like Catacomb, Moustafa Kamel and Elanfoushy Cemeteries and the Opera House. 133 5. MO ST V I SI T E D AT T RAC T I ON S 15 24 26 29 29 42 43 47 No. of visitor When asked whether they were satisfied with their visit to the attractions, 50% found it was acceptable and 34% were not satisfied. 54% were not satisfied by the usability of the cultural attractions and 28% thought it was acceptable. 54% of the participants agreed that there was no sufficient information available about the cultural attractions, while 28% agreed that the extent of information available was acceptable. 32% agreed that the transport facilities to the attractions were to some extent available while 50% disagreed about the availability of transport facilities to the attractions. Although 28% of the participants agreed that the availability of information was acceptable, 60% of the sample disagreed with that. 72% of the sample was unsatisfied with the level of preservation of the cultural attractions, while 20% agreed they were acceptable. SAT I SFAC T I O N O F T H E V I SI T S TO T H E AT T RAC T I O N S 3 4 5 18 10 1 0 1 2 3 5 7 8 9 10 11 14 16 15 14 13 14 17 14 10 18 2 19 1 THE GENERAL THE KNOWLEDGE THE PHYSICAL THE ACCESSIBILITY IN USABILITY OF THE GIVEN ON THE ACCESSIBILITY TO TERM OF EASE TO GET C U L T U R A L R E S O U R C E SC U L T U R A L R E S O U R C E S C U L T U R A L R E S O U R C E S INFORMATION 134 LEVEL OF PRESERVATION 6. When asked whether they were satisfied with the urban management of the cultural attractions in their country, 24% noted that it was acceptable while 70% were unsatisfied with the management. 7. By asking the participants about the problems related to the tourist attractions, 60% agreed on the lack of information available, 82% agreed upon the lack of preservation and 28% were on the same opinion concerning the unsuitable pricing policies of the tourist attractions. 22% of the participants agreed on the deficiency in managing these sites as tourist attractions and also agreed upon the unsustainable management of the attractions (44%). 74% of the participants agreed on the insufficient funding and investments related to these places. Furthermore, 74% of the participants pointed out that one the major problems lies in the lack of coordination between local authorities. Some participants noted that there should be more marketing activities devoted to highlighting these attractions to draw attention to them. Deterrent 11 14 22 30 37 37 41 MA I N P RO B L E MS 8. When asked about the weaknesses related to the tourist attractions, 52% agreed upon overcrowding and 64% were on the same opinion that the attractions lack sense of dynamism and vitality. Furthermore, 28% agreed that one of the main deterrents lies in the deficiency in employing these places in tourism and the lack of sustainability (60%). Some participants noted that the aesthetic appearance of the attractions is not highlighted and needs more attention. Also some of the participants stated that one the main problems affecting the attractions is the proximity of these sites to slums. 135 14 26 30 32 W EA K N ES S O F AT T R AC T I O N S LACK OF LIVABLENESS UNSUSTAINABILITY CONGESTION COMMODITIZATION 9. By asking the participants how they feel about tourism in their country, 36% were proud about it, 18% are welcoming tourists and 26% were aware of its importance. 20% of the participants were annoyed and bothered by tourist activities in their country. 10. The educational level of the participants was distributed as follows: 6% PHD holders, 24% master holder, 52% college graduates, 8% secondary school graduates, 6% elementary school and 4% other degrees. 11. The occupation of the participants was distributed as follows: 16% unemployed, 6% retired, 26% students, 34% employees in private and public organizations, 10% private business, 8% other. Conclusion: By asking the participants about their opinion concerning the cultural attractions in their country, it showed that the majority of the participants (with 30% highly educated and 52% college graduates) were not satisfied with the management, preservation, accessibility and the extent of information provided about the attractions. Most of the participants were interested in cultural and religious attractions on behalf of recreational activities. The majority agreed that more work should be devoted to sustainability, preservation and accessibility to the site. 136 3- Analysis of Tourist Questionnaire 1. The majority of the sample were females (52.5%). 2. 46% of the sample were aged 26 and below. 32% of the participants were between 27-49 years of age. 14% of the sample was between 36-49 years. And 8% of the participant was between 50- 60 The tourist day tripper was divided to 13% from local tourist from other neighborhood (Tanta & Monoufia) and 87% from abroad: the tourist are divided as follow 25.5 % from France, 21 % china, 10% from Germany and Spain 4% from USA, UK and Malaysia and 2% from Japan, Singapore, Syria, Ireland, Taiwan, Italy, Romania and Canada T O U R S I T C O U N T R Y / N E I G H B O RHO O D Tourist from Abroad 1 1 1 1 1 1 1 1 2 2 2 4 6 9 11 local tourist from other neighborhood By asking the tourist if it is their first visit to Alexandria or not, we found that 73 % from the tourist was their first visit and 27% they visit Alexandria before. Most of the tourist are staying more than 2 weeks about 47% and 21% of them are staying for 3 days and 16% of them are one day trip tourist, 14% are staying for one week and 2% of them are staying 2 week. 37% from the tourist are staying in Hotel 28.5 % are staying with their Friends/relatives, 28.5% of them are renting house/apartment, 4% are in B&B and 2% are in resident. Almost of the tourist (53%) are visiting Alexandria for Relax and culture 27% are staying for studying Arabic, 4% for training purposes and 14 % for business and work purposes and 2% for Seaside. 54% of the tourist are choose to visit Alexandria depending on advice from friends, 12% for scholarship and training, 12% for business and work, 4% are choosing this destination from Specialized newspaper/ travel guide, 12% from research on internet, 4% from travel agency and 2% from mass media. 137 When we asked the tourist if they are satisfied with their holiday almost of them are totally satisfied with 30.5 % and also 30.5% are satisfied and 23% are semi satisfied and 10% not totally satisfied and 6% totally unsatisfied with their holiday. When we asked the tourist of specify their satisfaction during their visit regarding 1- The Usability of cultural attraction: we found that 47 % of the tourist are semi satisfied and 23% are satisfied, 14% totally unsatisfied and 10% are totally satisfied and 6% are unsatisfied. 2- Facilities on place: 44% are semi satisfied , 21% are satisfied , 15% are unsatisfied , 10% are totally unsatisfied and another 10% are totally satisfied 3- Transports: 33% are semi satisfied, 20% unsatisfied , 18 % are satisfied ,17% are totally satisfied and 12 % are totally unsatisfied 4- Roads and highways: 27% are semi satisfied, 24% are unsatisfied, 21% are totally unsatisfied, 18% are satisfied and 10% are totally satisfied 5- Hotels 49% are semi satisfied, 28% are satisfied, 12% are totally satisfied and 11% are totally unsatisfied 6- Restaurants: 37% are semi satisfied, 35% are satisfied, 14% are totally satisfied, 8% are totally unsatisfied and 6% are unsatisfied SATISFACTION OF THE HOLIDAY 3 (semi satisfied) 4 (satisfied) 5 (totally satisfied) 24 2 (not satisfied) 14 12 13 7 6 3 0 3 3 4 5 5 5 5 5 5 6 7 7 8 9 10 10 9 10 11 11 15 15 16 18 17 22 23 1 (not satisfied at all) 138 By asking the tourist what kind of transport did you use to come to Alexandria: We found: 55 % are coming with mixed solution (plane + train, plane + car, train), 41% by puother means of transportation and 4% by their own means of transportation Through this questionnaire we found that 72% of the tourist are using public transportation (Bus, Micro bus and Taxi) and 28% they don’t use the public transportation By asking the tourist if they get good information on place about the following: 1- Accommodation: 35% are semi agree that they get good information, 23% are agreed , 18% are disagreed , 12% are totally disagree and another 12% are totally agreed 2- Restaurants 41% are semi agree, 23% are agree, 14% are disagree, 12% are totally agree and 10% are totally disagree 3- Public transport: 35% are agree , 31% are semi agree, 14% disagree at all, 12% disagree and 8% are totally agree that they get good information 4- Cultural attractions: 32% are semi agree, 30% are agree, 20% are totally agree, 12% are totally disagree and 6% are disagree 5- Cultural events 27% are agree, 25% are semi agree, 22% are disagree, 16% are totally disagree and 10% are totally agree I N F O R M AT I ON A B O U T S E R V I C E S 2 (disagree) 3 (semi agree) 4 (agree) 5 (totally agree) 11 6 7 6 6 3 4 5 6 6 7 8 9 11 9 11 12 13 14 15 17 15 17 20 1 (totally disagree) ACCOMMODATION 139 RESTAURANTS PUBLIC TRANSPORTS CULTURAL ATTRACTIONS CULTURAL EVENTS By asking the tourists about their main source of information, they rate the source of information as follow: 1- Tourist office: 49% of the tourist they didn’t totally get their information from the tourist offices, 16% they don’t get information from the tourist office, 19 % may get information from tourist office, 3 % get the information from the tourist and only 13% of the tourist who totally get their information from tourist office 2- Staff of Accommodation: 28% of the tourist may get their information from the staff of accommodation, 25% of them get the information from the staff of accommodation, 16% of tourists didn’t get and other 16% totally didn’t get the information through this way , finally only 13% of tourist are totally get the information from the staff of accommodation 3- Residents: 29% of the tourist may get their information from the residence, 24% get the information from them, 21% totally get the information from the residence, 16 % don’t get the information from the residence and 10% totally don’t get the information from them 4- Other (Social media): 38% of tourist totally get the information from different social media, 31% get the information from social media, 23% don’t get the information from social media and 8% may get information from social media M A I N S O U R C E O F I N F O R M A TI O N 2 ( don’t get) 3 ( may get) 4 (get) 5 (totally get) TOURIST OFFICE 140 1 1 3 4 5 6 4 5 6 6 5 6 7 8 9 9 10 11 18 1(totally don’t get) STAFF OF ACCOMMODATION RESIDENTS OTHER(SOCIAL MEDIA) By asking the tourist which cultural attractions did you visit during your stay in Alexandria: We found that the most popular places that the tourist visit it more are the Bibliotheca Alexandrina & the citadel of QaitBay C U L T U R A L A T T R A C T IO N S 3 3 CATACOMB CEMETRIES POMPEY PILAR MONTAZAH PALACE & GARDEN 1 3 7 17 20 No. of tourist BIBLIOTHECA ALEXANDRINA CITADEL OF QAITBAY ROMAN THEATER ALEXANDRIA NATIONAL MUSEUM When asked whether they were satisfied with their visit to the cultural attractions mentioned above, 22% was acceptable for them and 3 % were not satisfied. The quality of the cultural experience was acceptable for all tourists, 21% thought that the usability of the cultural attractions was acceptable and 4% were not satisfied. 20% of the participants agreed that there was no sufficient information available about the cultural attractions, 8% agreed that the extent of information available was acceptable and 72% may be semi satisfied. 16% disagreed about the availability of transport facilities to the attractions, while 13% agreed that the transport facilities to the attractions were to some extent available and 71% may be semi satisfied. 16% are satisfied by the accessibility in terms of ease to get information, 4% are unsatisfied and 80% may be semi satisfied. 84% are unsatisfied by the level of preservation and the of valorization while 16 % agreed by the level of preservation and level of valorization. Finally 64% from the tourists are satisfied with the overall cultural identity value while 36% are unsatisfied. When asked whether they were satisfied with the management of the cultural attractions in their country 44% noted that it was acceptable while 20% were unsatisfied with the management and 36% was semi satisfied 141 By asking the participants about the problems related to the tourist attractions and the most things needed to be improved we found the following: 27% agreed on the lack of information available, 30% agreed upon the lack of conservation and 7% were agreed upon the lack of valorization, 3% of the participants agreed with the unsustainable use of the cultural resources, while 17% of tourists agreed about the lack of networking for the culture offer and 15 % of the tourist mention one of the main key problem is the lack of money , some other tourist mention two other problem are the scheduling and the cleaning of the cultural resources 10 LACK OF LIVABLENESS NOT PROPERLY VALORIZED 5 10 22 W E A K N E S S A T T H E C U L T U R E A T T R A C T I ON CONGESTION 142 UNSUSTAINABILITY 3 6 14 15 24 26 MAIN PROBLEMS When asked about the weaknesses related to the tourist attractions: 47% agreed about the congestion and 21 % of the tourist state the lack of livableness and the same opinion 21% of tourist agreed that the LACK OF LACK OF LACK OF LACK OF MONEY LACK OF CONSERVATION INFORMATION NETWORKING SPENDING VALORIZATION cultural attraction not properly valorized and 5% of the participants agreed that the cultural resources are unsustainable. Some tourist state that one of the weak point is that the price for the foreigner in some places is same like the local tourist. UNSUSTAINABLE USE The educational level of the participants was distributed as follows: 56% Bachelor degree, 18 % master and 20% are high school diploma and 3% from elementary school The occupation of the participants was distributed as follows: 31% are professional and 14% have public/ private employment, 10% are unemployed, 12% self-employed and 33% are students. SWOT analysis Strengths 1. Availability of souvenirs around historical center 2. Availability of facilities (e.g police station, hospitals, restaurants, café…etc) in the historical center. 3. Attractive view of the beach 4. Different accommodation types and categories are available (budget hotels to five star). 5. Different transportation facilities. 6. Various tourist activities (e.g shopping). 7. The historical center is a walking distance to most archaeological sites. 8. Many old buildings with heritage value are in good condition. 9. The historical center is connected to other districts in Alexandria and easily accessible. 10. Some historical sites are well-organized and preserved. 11-Wonderful weather all year round. Opportunities 1. Possible coordination with local authorities for preservation projects for the historical sites. 2. Adapt visits to carrying capacity measures to preserve the historical sites and attain sustainability. 3. The historical center easy accessible to the airport. 4. Nearness to the port. 5. Possibility of restoration activities of old buildings with heritage and historical value. 6. The area around some historical sites should be opened to street walkers and tourists. 8. New events in the historical sites could increase demand. 9. Tour bus for sightseeing tours around the historical center 10. The idea of open museum should be implemented 11. More facilities and infrastrucure should be present to accommodate increased numbers of tourists 12- More attention from local authorities is given to 143 Weaknesses 1. Lacking of tourist information office near to the sites to answer tourist inquiries. 2. Lacking of up to date and satellite maps with the names of the streets, squares. 3. Low preservation levels in the historical sites. 4. Overcrowding and traffic congestions in the historical center. 5. No efficient label and sign systems, whether for streets or tourist attractions 6. Lack of labels to describe presented antiquities. 7. Nearness of some attractions to slums. 8. Weak promotional activities. 9. The place is overcrowded with street vendors and beggars. Lack of penalties to them 10. Lack of walking area. 11. No sufficient parking areas. 12. No efficient security systems and cameras in the historical sites. 13. Unqualified employees in historical attractions. Threats 1. Underground water could affect historical sites and low maintenance activities in the historical sites 2. Conflict between different stakeholders around historical attractions 3. Noise. 4. Lack of awareness of the local communities 5. Some old buildings with historical and heritage value have been misused. 6. High population density in the historical center. 7. Smuggling due to lack of security. 8. Political instabilities in the country affecting tourism demand. 9. low funding for restoration activities, employee training and marketing campaigns tourism in the city 13-More inspection should be available 14- More suitable pricing policies in the historical attractions 15- Action plan for the development of Alexandria. Provide opportunities for achieving the three pillars of sustainability: 1- Social: providing opportunity to community member to develop their skills to participate in the STD and preserving their customs and traditions. 2- Environmental: through providing quick remedy for the current problems and set up sustainable system to eliminate pollution and waste disposal. 3- Economic: providing economic benefits to the local community to small and medium size projects or job opportunities for local community members. 144 B. Territorial Report - prescriptive section: WHO DO WE WANT TO BE? Solutions/interventions/measures to mitigate risk factors: Risk factor Environmental sustainability Economic sustainability Social sustainability Possible intervention Underground water Regular maintenance for the sites and provide different source of fund Waste disposal Waste management and recycling Air pollution & Noise Limiting vehicle accessibility and organizing more walking area around the historical sites Risk on the heritage building situtated on the Beach Regular maintenance and provide different source of fund Lack of security in the historical sites Provide more fund for applying different security system Lack of restoration activities Provide more funding Deterioration of economical conditions ,leads to illegal activities Developing laws to limit those illegal activity Lack of awareness of the local community Organizing workshops, cooperation with local authorities in descision making Unqualified employees in the historical sites Training activity for the enhancement of their skills Presence of slums around some historical sites Provide them with homogenized new residence Street vendors Creation of an open market to collect all street vendors away from the historical sites Overlood on the infrastructure of the Provide more funding resources to historical centerdue to the increase of create new facilities and new the number of tourist infrastructure 145 Appendix: Appendix 1 Detailed of Governorate for the comparative study Appendix 2 Interview with the Key Informants Appendix 3 References 146
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