Hairlooms Media Kit (long version)

Product Specs – Trade Information
• TITLE: Hairlooms: The Untangled Truth About Loving Your Natural Hair and Beauty
• AUTHOR: Michele Tapp Roseman
• PUBLISHER: HCI Books/ Health Communications, Inc.
• DATE OF PUBLICATION: February 7, 2017
• RETAIL PRICE: $14.95
• ISBN-13 9780757319679 Item 967X
• eISBN-13 t/c eItem t/c
• PAGES: 5 ½ x 8 ½, 256 pp. (estimate), four-color insert, trade paper
Promotional Information
Sales Copy [Long Form]
Hairlooms: The Untangled Truth About Loving Your Natural Hair and Beauty
Words have power, and those used to describe Black women’s hair are often derogatory:
nappy, steel wool, or out of control. At times, Black women and others use these
negative words in personal and public circles without even realizing their genesis or
how they hinder the development and maintenance of healthy self-esteem.
While many books on the market address the practical ways of styling Afro-textured
hair naturally, Hairlooms asks: Why is it so difficult for Black women to embrace their
hair? and How can Black women overcome the multi-layered challenge of embracing
their natural hair and beauty? Author Michele Tapp Roseman helps readers answer
these questions and begin to use new words to write a new story. The new story has the
potential to be filled with words about hair and beauty that are worth passing along;
these life-giving, positive words are “hairlooms.”
Hairlooms masterfully helps readers come to terms with their hair and beauty through a
series of do-it-yourself (DIY), guided exercises. This non-fiction book also includes 32
compelling personal stories about those who have embraced their God-given hair and
beauty. These storytellers include:
 The late Dr. Maya Angelou: World-renowned poet and author
 Hair and Beauty Brand Leaders: Jane Carter (Jane Carter Solution) and Lisa
Price (L’Oreal/Carol’s Daughter)
 Hollywood Actresses: Nicole Ari Parker and Kim Coles
 Legendary Rapper: MC Lyte
1
Sales Copy [Short Form]
Hairlooms: The Untangled Truth About Loving Your Natural Hair and Beauty
How can Black women embrace themselves when their natural hair and beauty get the
cold shoulder? Writer and Editorial Coach Michele Tapp Roseman shows readers how,
step-by-step, in her new book Hairlooms: The Untangled Truth About Loving Your Natural
Hair and Beauty. Hair Looms explores how Black women can successfully navigate the
road of self-acceptance. Readers can come to terms with their personal challenges by
completing the Hairlooms do-it-yourself exercises and reading insightful “hair stories”
from 32 esteemed contributors.
Interview Resources
Bio
Michele Tapp Roseman is a writer, media specialist, and editorial coach dedicated to
helping people tackle issues that keep them from being their best. Inspirational,
motivating, and transparent, she has more than 25 years of industry experience.
Michele’s press outreach highlights include media coverage on behalf of President
Barack Obama’s Special Assistant for Disability Policy and for Hollywood actor Jeff
Bridges. As former Wealthy Radio Senior Producer (NPR-affiliated WEAA, Baltimore,
MD), she secured CNBC’s Mad Money Host Jim Cramer and other high profile thought
leaders as on-air guests. Michele has taught professional grammar and writing courses
in Bangkok,Thailand; throughout the U.S.; on U.S. military bases; and to foreign
nationals as a Graduate School USA Adjunct Professor. The native New Yorker lives in
Maryland with her husband, Kyle.
2
Interview Topics

Comb-Through to a Better You!
The pebble that makes a big splash on the lake usually gets more air-time than
the creatures and plants beneath the water’s surface. In comparison, many times
we gaze at our surface “looks” and never perform a “root check” beneath our
soul’s surface. How can we examine faulty beliefs about hair and beauty, which
lurk in the hidden places of our lives? We can find out how in this foundational
interview.

Helpful or Hurtful: Words About Hair and Beauty
Grandma’s secret cheese biscuit recipe. Auntie’s rock collection. Mom’s antique dresser.
Each may have travelled a family line; they are heirlooms. Words such as nappy
head, steel wool, or blackie have also travelled throughout some public and
private circles. These words – when used to describe a Black woman’s hair and
beauty – can become a source of shame and rejection. When we intentionally
replace these words with affirming words, “hairlooms” are created! In this
interview, Michele illuminates the powerful link between words and worth.

If I Knew Then…What I Know Now
Hindsight is always 20-20. What choices would we make about our hair and
beauty with today’s wisdom? Would our lifestyle choices be different with a little
insight from our yesterdays? These are the questions that many Black women
encounter when grappling with accepting their natural hair and beauty. These
are some of the many questions Michele has asked on here 6+ year journey to
accept herself. As Michele shares her experiences and anecdotes, this interview
will help the audience untangle matters of the heart about hair and beauty.
Sample Interview Questions
 Michele, you authored Hairlooms: The Untangled Truth About Loving Your
Natural Hair and Beauty. This book explores how Black women can untangle
issues that block self-love. But first things first: What is a “hairloom”?
 Who would benefit from this book?
 Why do Black women need Hairlooms in today’s world?
3









Why should Black women embrace who they are at this present moment?
Hairlooms is an enjoyable read that will make you smile and laugh. At the same
time, it really deals with some not-so-pretty topics – the snarls and tangles when
moving toward self-embrace. In the chapter “Check Your Roots,” you are very
clear that self-love comes with a lot of courage and patience. We live in a nanosecond society, so why is it important for Black women to take their time when
working through issues of hair and beauty?
For women who are unsure and still hesitant to comb through the challenge of
loving themselves -- even after reading Hairlooms -- what would you tell them?
What part of Hairlooms is the most difficult to address? Is it fitness, emotions, or
finances?
You unpack this idea of “combing through” in the book. Why?
Toward the end of Hairlooms, you move readers to consider “paying it forward”
to the next generation. In other instances, the unique do-it-yourself exercises
challenge readers to share kind words that leave a legacy for the next
generation? Why?
What advice would you give to other writers?
What mistakes did you make that others should avoid when developing selfacceptance?
What do you say to those who claim to be too busy to comb through issues of
hair and beauty?
Contact Information [Media Queries/ Review Copy Requests]
Kim Weiss - Director of Communications, HCI Books
954-794-7008
[email protected]
Michele Tapp Roseman
202-674-4394
[email protected]
Website: HairloomsTheBook.com; Facebook: www.facebook.com/micheletapproseman/
Twitter: @MicheleTRoseman; Instagram: MicheleTappRoseman
4