2016 HOUSINGFEST
SPONSORSHIP PACKAGE
May 28, 2016
Thank you for considering sponsorship of HousingFest,
the music festival dedicated to ending homelessness
in Charlotte. HousingFest sponsorship provides your
organization with high community visibility and opportunities
for client entertainment while fostering goodwill by branding
your business as one that cares for our most vulnerable
citizens. If you don’t see a sponsorship level that fits your
needs, please let us know. We will work together to find a
giving level that is right for you.
Presented by the Urban Ministry Center (UMC),
HousingFest is on May 28, 2016, at The Fillmore at NC
Music Factory. We expect the show to sell-out with 2,000
people in attendance. The HousingFest line-up will have
cross-generational, diverse market appeal to help guarantee
you reach your target audience.
The show features Josh Ritter, named one of the “100
Greatest Living Songwriters” by Paste Magazine, and Lindi
Ortega, whom American Songwriter calls “the love child of
Johnny Cash and Nancy Sinatra.” Matrimony, the Charlottebased band that Rolling Stone compared to “Mumford and
Sons if they were weaned on middle-period Fleetwood
Mac” will be making a rare appearance for HousingFest.
Justin Fedor, founding member of The New Familiars and
Ancient Cities, will be part of the line-up as well bringing his
distinctive blend of Americana rock-and-roll. North Carolinabred, New-Orleans based Nikki Hill and her band will bring
their roaring boogie, equal parts Staple Singers and AC/DC,
to HousingFest.
THE PERFORMERS
Click Above to hear Josh Ritter’s music.
Click Above to hear Lindi Ortega’s music.
Click Above to hear Matrimony’s music.
Click Above to hear Justin Fedor’s music.
Click Above to hear Nikki Hill’s music.
COMMUNITY VISIBILITY
The inaugural HousingFest of 2014 featured legendary, Grammy-Award winning performers, The Blind Boys
of Alabama and Jim Lauderdale. Held at Charlotte’s Neighborhood Theatre, HousingFest 2014 was a sell-out
event, with well over 800 people in attendance. Partnering with 14 sponsors to launch HousingFest, UMC raised
over $25,000 to house our community’s most vulnerable homeless men and women.
HousingFest 2014 generated an estimated $30,000 worth of promotion through media coverage, and we
expect this year’s reach to be significantly greater. Here are some benefits you can expect as a HousingFest
sponsor:
•
Build relationships with the more than 2,000 individual concert-goers
•
Advertise your business to hundreds of thousands of individuals through HousingFest billboards at
prominent locations along I-77 and I-85
•
Promote your business through The Fillmore and Live Nation website and e-newsletter with the potential
to reach over 100,000 people
•
Reach over 10,000 community members through UMC’s website, newsletter and social media outlets
•
Connect with new supporters through social media. HousingFest 2014’s tweets and Facebook posts had a
reach of 200,000 and 46,000 people respectively
COMMUNITY IMPACT
UMC is Charlotte’s lead homeless services agency, dedicated to bringing our community together to end
chronic homelessness. Through its HousingWorks program, UMC currently provides 185 units of stable housing
with wrap-around support, targeting individuals who have been among the long-term homeless adults in
Charlotte. While UMC has made significant progress towards its goal of ending chronic homelessness, nearly
500 individuals in Charlotte continue to struggle with this problem.
As a HousingFest sponsor, your investment will support the chronically homeless by raising money to expand
UMC’s HousingWorks programs and by increasing awareness for the cause. Your contribution will not only
make a significant social impact, but will also save our community money. A study conducted by UNCC found
that the average chronically homeless individual costs Charlotte $40,000 per year whereas the same individual
can be stably housed by UMC’s HousingWorks program for just $14,000.
SPONSORSHIP OPTIONS
TITLE SPONSOR
$28,000 (1 available)
You are providing 2 years of housing with supportive services, ending a person’s experience of homelessness.
•
•
•
•
•
•
•
•
•
•
Lead acknowledgement in press releases
Business name/logo on all advertising including billboards and media ads
On-stage banner with your company’s name and logo during the concert
Business name/logo will be featured on HousingFest-related promotional materials including posters, T-shirts,
postcards, and programs
Opportunity to host a table with your business information at a prominent location inside the venue
Ten tickets with seating in the VIP area
Banner/Block ad/presence on home page of HousingFest website
Featured article (500 words max.) on news section of HousingFest website and in UMC newsletter
Ten-twelve dedicated social media posts from January 1 - June 30, 2016
Ten complimentary HousingFest t-shirts
PRESENTING SPONSOR
$14,000 (2 available)
You are providing 1 year of housing with supportive services, ending a person’s experience of homelessness.
• Acknowledgement in press release
• Business name/logo will be featured on HousingFest-related promotional material including posters, T-shirts,
postcards, and programs
• Opportunity to host a table with your business’ information at a prominent location in the outdoor pavilion
• Eight tickets with seating in the VIP area
• Banner/Block ad/presence on sponsorship page of HousingFest website
• Feature article (500 words max.) on news section of HousingFest website
• Four-six dedicated social media posts from January 1 - June 30, 2016
• Eight complimentary HousingFest t-shirts
HOUSING CHAMPION
$7,000 (3 available)
You are providing 6 months of housing with supportive services, ending a person’s experience of homelessness.
• Acknowledgement in press releases
• Business name/logo will be featured on HousingFest-related promotional material including posters, T-shirts,
postcards, and programs
• Opportunity to host a table with your business’ information at a prominent location in the outdoor pavilion
• Six tickets with seating in the VIP area
• Six complimentary HousingFest t-shirts
HOUSING ADVOCATE
$3,500 (unlimited)
You are providing 3 months of housing with supportive services, ending a person’s experience of homelessness.
• Acknowledgement on website
• Business name/logo will be featured on HousingFest-related promotional material including posters and postcards
• Six tickets to the concert
PAY IT FORWARD SPONSOR
$1,200 (unlimited)
You are providing 1 month of housing with supportive services, ending a person’s experience of homelessness.
• Acknowledgement on HousingFest website
• Business name/logo will be featured on HousingFest-related promotional material including posters and postcards
• Four tickets to the concert
FOR FURTHER INFORMATION,
CONTACT:
ROBERT NESBIT
704.807.2058
[email protected]