Savitz Netrics
Netflix vs. Upstart Blockbuster Movie Pass
The IDENTITY of the challenger brand, Blockbuster Movie Pass, is taking shape within
social media circles. Movie Pass’s free offer through Dish Network and Complete
Service offering – brick & mortar, streaming and mailings have begun to differentiate
them from Netflix.
Netflix
Sound bites: 4,100,000
Blockbuster Movie Pass
Sound bites: 40,000
Savitz Netrics
Blockbuster Movie Pass Enjoying Positive “Buzz”
,
The “BUZZ” about Movie Pass, which has risen sharply in recent months, is almost all
positive due to their new deal with Dish Network and its “Complete Service .” The
leader NetFlix appears to be struggling due to recent unpopular customer policy
initiatives, involving a change to their plan and a price hike.
Netflix Net Sentiment
Blockbuster Movie Pass Sentiment
Savitz Netrics
Movie Pass Differentiating Itself on What People Like
Basic content mentions such as “movies” ring loud for Netflix (30%) as a BRAND LIKE, as
do streaming (18%) and service (12%). Blockbuster Movie Pass differentiates itself with
free/free for one year (22%) followed by the complete media rental service at (19%)
as well as good movie selection and streaming (both at 14%).
Netflix Likes
Blockbuster Move Pass Likes
Savitz Netrics
Netflix Struggling Against Negative Tide
Netflix is paying the price for unpopular new policies. The biggest BRAND DISLIKE for
Netflix (totaling 38%) relates to its change of policy involving a price hike; kill plan
(16%), lose customer/subscriber (16%), and the price hike itself (6%).
Netflix Dislikes
Blockbuster Movie Pass Dislikes
Caution: very small sample size
Savitz Netrics
Far More Insights in Mining the Actual Posts
Having full access to the actual posts/comments and websites opens the door for a new
and insightful method of qualitative research. Wade into the posts and sites with us and
we’ll show you what “Netnography” is all about and how it can help build your brands!
Netflix Sound Bites – Like and Dislike
Blockbuster Movie Pass Sound Bites