Retailer and Product Survey
Results and Summary
March 2015
Where do you typically purchase tickets?
2%
2%
11%
Grocery Store
50%
35%
Convenience Store
Gas Station
Liquor Store
Other
You indicated that you typically purchase lottery tickets at a
grocery store, of the grocery store chains below, which store do
you make lottery purchases at most often?
1%
1%
11%
Publix
Winn-Dixie
87%
Walmart
Other
You indicated that you typically purchase lottery tickets at a
convenience store, of the convenience store chains below, which
store do you make lottery purchases at most often?
35%
30%
25%
20%
15%
31%
28%
10%
5%
0%
13%
8%
8%
6%
2%
1%
1%
1%
1%
Do you typically purchase lottery tickets from one
specific
p
location,, or from a variety
y of locations?
1%
45%
54%
Variety of Locations
One Location
Can't Recall
You indicated that you typically purchase lottery tickets from one
specific location, why do you mainly shop at one location?
90%
80%
70%
60%
50%
40%
80%
30%
20%
33%
10%
12%
0%
Convenience
I like the retailer
Better selection of Lottery
products
8%
Other
Around what time of day do you typically purchase
Lottery
yp
products?
1%
Early Morning (6 am - 9:30 am)
Mid-morning (9:30 am - 11:30 am)
10%
Noon (11:30 am to 12:30 pm)
31%
18%
Afternoon (12:30 pm - 4:30 pm)
6%
34%
Evening (4:30 pm - 8:30 pm)
Late Evening (8:30 pm - 12 am)
Using a scale of 1-7, where 1 is “Completely Disagree” and 7 is
“Completely Agree”; please indicate how much you agree with
each of the following statements.
statements
100%
90%
80%
32%
70%
60%
50%
40%
30%
24%
17%
20%
12%
10%
6%
3%
6%
0%
It is easy for
me to find
where the
Playstation is
located in
stores
20%
22%
23%
17%
15%
14%
19%
13%
11%
16%
8%
10%
11%
16%
8%
13%
7%
7%
10%
16%
25%
17%
14%
12%
12%
16%
15%
11%
12%
15%
16%
15%
18%
17%
9%
12%
23%
9%
9%
11%
12%
7%
10%
3%
9%
19%
19%
16%
12%
10%
13%
9%
7%
5%
5%
4%
6%
11%
11%
29%
6
4
9%
12%
9%
7 - Completely
p
y Agree
g
5
9%
64%
36%
21%
15%
35%
9%
I look for inin It is important I would be
I often use
I rely on
I rely on
I would be
I prefer to
I would be
I would be
store signage to me that the interested in Playstations to retailers for retailers for interested in purchase new interested in a interested in
to learn about retailer can buying Lottery fill out Lottery information oninformation on buying tickets lottery games subscription buying Lottery
new products explain Lottery tickets for
Playslips
new Lottery new Lottery online, on my
over old
service for tickets at the
products
terminal
products
promotions smartphone or lottery games
terminal
gas pump (for
games (e.g.
tablet
games (e.g. a small fee)
Florida Lotto
Florida Lotto
or Powerball)
or Powerball)
at the
checkout lane
in grocery
stores
3
2
1 - Completely Disagree
How high does the jackpot typically need to be for
Florida Lotto for y
you to p
purchase a ticket?
4%
7%
9%
$2 million
11%
52%
$3 to $10 million
$11 to $20 million
17%
$21 to $50 million
$51 to $100 million
Don't Know
How high does the jackpot typically need to be for
Powerball in order for y
you to p
purchase a ticket?
2%
4%
2%
5%
$40 Million
5%
$41-60 Million
50%
21%
$61-99 Million
$100-150 Million
$151-200 Million
6%
$201-250 Million
5%
$251-300 Million
$301 Million and over
Don’t Know
How high does the jackpot typically need to be for
Mega
g Millions in order for you
y to p
purchase a ticket?
1%
4%
$15 Million
8%
$16-30 Million
12%
$31-50 Million
51%
$51-100 Million
$101-200 Million
15%
$201-300 Million
5%
5%
$301 Million and over
Don’t Know
When you buy Scratch-off tickets, do you typically plan your
Scratch-off purchase in advance or do you make the decision to
buy a Scratch-off ticket on impulse while you are at the store?
1%
Impulse Purchase
46%
54%
Planned purchase
Don't Know
Thinking about when you make a Scratch-off ticket purchase at a
store, what draws you to a specific Scratch-off ticket over other
Scratch-off tickets?
60%
50%
40%
30%
57%
49%
20%
45%
45%
38%
28%
10%
23%
10%
9%
7%
6%
The color
The
artwork
I saw
someone
else win
after they
purchased
that specific
ticket
Other
0%
The price
The
number of
prizes
remaining
to be won
The top
prize
It’s new
The second The theme The name
chance
draw
2%
Don’t know
Are you aware that the Florida Lottery holds Second Chance
Drawings, where non-winning tickets can be entered online for a
chance to win a prize?
17%
Yes
No
83%
Have you ever entered one of your non-winning tickets
into a Second Chance Drawing
g in the past
p
year?
y
18%
Yes
No
82%
Which of the following Second Chance drawings did
you enter in the p
y
past year?
y
60%
50%
40%
30%
50%
20%
10%
49%
46%
41%
34%
30%
27%
24%
22%
22%
11%
0%
10%
8%
2%
What types of prizes would you like to see offered in
the Second Chance Drawings?
g
100%
90%
80%
70%
60%
50%
94%
40%
30%
49%
20%
43%
10%
31%
26%
2%
0%
Cash
Gift cards
Cars
Vacations
Merchandise
Other