Town of Annapolis Royal
Marketing and Economic Development Committee
January 10, 2017
Town of Annapolis Royal
Marketing and Economic Development Committee (MEDC)
AGENDA
January 10, 2017 at 6:00 pm
Members: Chair Councillor Owen Elliott, Vice-Chair Amy Barr, Councillor Holly Sanford, Mayor
MacDonald, Diana Lewis, Samantha Myhre and Benjamin Boysen.
Administration: CAO Greg Barr and Recording Secretary Sandi Millett-Campbell.
1.
CALL TO ORDER
2.
APPROVAL OF AGENDA
3.
APPROVAL OF THE MINUTES – December 13, 2016 (Tab 1)
4.
NOMINATION - CHAIR
5.
PUBLIC INPUT
6.
PRESENTATIONS
7.
BUSINESS ARISING
i.
Highway 101 Signage Consultation - Steven Slipp Design
ii.
REN - Discussion
iii.
Website Redesign – Greg Barr
iv.
Workplan – Review and Status Update for New Committee Members
v.
Easter Day – Update Councillor Sanford (Tab 5)
vi.
2017 Potential Events
8.
NEW BUSINESS
i.
Donations & Grants Application – Dates for Presentations
ii.
Town Crier Newsletter
iii.
White Plains – Annapolis Royal (Tab 2)
iv.
Royan Visit June 29th to July 8, 2017
v.
Digby Area Visitors Guide (Tab 3)
vi.
Revised Next Meeting Date
9.
TWINNING COMMITTEE MINUTES – None
10.
CORRESPONDENCE FOR INFORMATION
i.
1000 Places to See – Annapolis Royal (Tab 4)
11.
ADJOURNMENT
12.
Next Meeting: February 14, 2017 at 6:00 pm
Town of Annapolis Royal
Marketing and Economic Development Committee
December 13, 2016
Marketing and Economic Development Committee (MEDC)
Unapproved Minutes
December 13, 2016
Present: Vice-Chair Councillor Owen Elliot, Councillor Holly Sanford, Mayor William MacDonald,
Amy Barr, CAO1 Greg Barr and Recording Secretary Sandi Millett-Campbell.
Regrets: Bill Monk and Alan Melanson
1.
CALL TO ORDER: Vice-Chair Elliot called the meeting to order at 6:03 pm.
2.
APPROVAL OF AGENDA
MOTION #MEDC-2016-DEC-13-1
It was moved by Amy Barr, seconded by Councillor Sanford to approve the agenda with item 7.
iv) tabled until the January meeting. MOTION CARRIED.
3.
APPROVAL OF THE MINUTES – November 14, 2016
MOTION #MEDC-2016-DEC-13-2
It was moved by Councillor Sanford, seconded by Amy Barr to approve the minutes of November
14, 2016 as presented. CARRIED.
4.
NOMINATION – CHAIR
Councillor Sanford and Amy Barr nominated Councillor Elliot as chair. Councillor Elliot
accepted the nomination. Councillor Elliot was appointed Chair by acclamation.
Councillor Sanford and Mayor MacDonald nominated Amy Barr as Vice-Chair. Amy Barr
accepted the nomination. Amy Barr was appointed by acclamation.
5.
PUBLIC INPUT - None
6.
PRESENTATIONS - None
7.
1
BUSINESS ARISING
i.
Workplan - Population and Land Development
CAO Barr updated the Committee on the Strategic Planning for Land Development. The
Committee discussed the lack of commercial development, the limitations by geography, use of
vacant buildings, the service gaps in Town, industrial park in or outside of Town limits, and idea
of strip malls or strip villages. CAO Barr will do some research on the Nova Scotia ratio on
commercial square footage in comparison to the residential square footage. Our goal would
potentially be to achieve the Nova Scotia average ratio on commercial development and with
15% increase over 5 years. Final goals to be based on statistics obtained.
CAO Barr will review the whole strategy process with the new members in January outlining the
four categories, Business Retention and Expansion, Destination Marketing, Population and Land
Development. The Committee discussed the option of breaking out into sub-committees to work
on the four categories, the goals, and the strategies.
Chief Administrative Officer
1
Town of Annapolis Royal
Marketing and Economic Development Committee
December 13, 2016
ii.
Website Redesign
CAO Barr updated the Committee on the status of the website redesign with staff working to have
completion by the third week in December. The soft launch of the new design in January 2017.
iii.
Highway 101 Recommendation
Amy Barr reported on behalf of the sub-committee on the nine submissions for the Community
Identity signage. The sub-committee reviewed the submissions with the priorities of working with
local company, price, experience with highway signage and the group agreed on Steven Slipp
Design as the best submission. The Committee discussed how the subcommittee arrived at the
recommendation.
MOTION #MEDC-2016-DEC-13-3
It was moved by Councillor Sanford, seconded by Amy Barr to recommend to Council to accept
the request for interest from Steven Slipp Design in the amount of $4250.00 to design the
highway 101 Community Identity Signage. MOTION CARRIED.
iv.
MEDC Mandate Proposed Changes
This item was tabled until the January meeting.
v.
REN Meeting in Middleton
CAO Barr reminded the Committee on the meeting in Middleton on Tuesday January 3, 2017 at
7pm. Everyone is welcome to attend and CAO Barr will extend the invitation to the new MEDC
members.
vi.
2017 Potential Events
CAO Barr updated the Committee on the Canada 150 inter-municipal initiative that is in progress
but to this point there is no community based event by the Town for the 150 celebrations. There
are many events such as Natal Days, First Fridays, Canada Day and New Year’s Day Levee that
will happen and will have the 150 theme. The Committee discussed the annual events and
decided to wait until the new members are appointed and have further discussions at the January
meeting.
8.
NEW BUSINESS
i.
Donations & Grants Application
CDC2 Millett-Campbell outlined the Donations and Grants application process and the deadline is
January 31, 2017.
ii.
Attractions Meeting Update
CDC Millett-Campbell updated the Committee on the meeting held last week with the local
attractions, King’s Theatre, Parks Canada, Annapolis Royal Historic Gardens, Annapolis Heritage
Society, Clean Annapolis River Project and Annapolis Region Community Arts Council. The
Attractions group would like to meet again on February 2, 2017 in Council Chambers at 2pm.
22
Community Development Coordinator
2
Town of Annapolis Royal
Marketing and Economic Development Committee
December 13, 2016
9.
TWINNING COMMITTEE
The Committee received the minutes for information only.
10.
CORRESPONDENCE FOR INFORMATION
i.
Marketing Words & Phrases to Avoid
For information only.
11.
ADJOURNMENT
MOTION #MEDC-2016-DEC-14-4
It was moved by Councillor Sanford to adjourn the meeting at 7:35 pm. CARRIED.
Next Meetings: January 10, 2017.
________________________________
Vice-Chair Elliot
______________________________________
Recording Secretary Millett-Campbell
3
Town of Annapolis Royal
August 10, 2016
Robert Hoch
White Plains Historical Society
Jacob Purdy House
60 Park Ave.
White Plains, NY 10603
Dear Mr. Hoch,
Thank you to The White Plains Historical Society (WPHS) for your continued efforts at
forging a friendship between Annapolis Royal and the City of White Plains.
As you are aware, the Annapolis Heritage Society has offered full membership for WPHS
members in addition to personalized tours of the museums in Annapolis Royal. There are
further opportunities that can be explored by the Town to further develop this budding
friendship. We hope that this is the first step in a relationship that will continue to
blossom over the coming years.
Sincerely,
Michael Tompkins
Mayor
285 St George Street, PO Box 310, Annapolis Royal NS B0S 1A0 Canada
www.annapolisroyal.com phone (902) 532-2043 fax (902) 532-7443
Town of Annapolis Royal
August 8, 2016
Hon. Thomas Roach
City Hall
255 Main Street
White Plains, NY 10601
Dear Mayor Roach,
I am pleased to be writing you with an update on the development of a friendship
between the Town of Annapolis Royal and the City of White Plains.
The Town of Annapolis Royal is encouraged to see that the historical societies for both
areas have taken steps towards building this friendship. The Annapolis Heritage Society
has proposed full membership for members of the White Plains Historical Society
(WPHS). This would include benefits of members being added to the electronic mailing
list, a reduction in prices the gift shop, no fee charges for in-person research at our
Genealogy Centre, and a research fee discount for work done by our volunteer Genealogy
staff. In addition, visitors from the WPHS would be entitled to personalized tours of our
three museums, accompanied by curators of our Heritage Society.
There are further opportunities that can be explored to further forge this budding
friendship. We hope that this is the first step in a relationship that will continue to
blossom over the coming years.
Sincerely,
Michael Tompkins
Mayor
285 St George Street, PO Box 310, Annapolis Royal NS B0S 1A0 Canada
www.annapolisroyal.com phone (902) 532-2043 fax (902) 532-7443
From: Cheryl Anderson [mailto:[email protected]]
Sent: December-29-15 2:26 PM
To: "[email protected]"@unqualified.domain; Gregory Barr
Cc: Wayne Smith
Subject: Historical Twinning proposal
Dear Mayor Tompkins and Mr. Barr:
I am a member of the Genealogy Group of the Annapolis Heritage Society. Through personal
Genealogical Research, I have made the acquaintance of Robert Hoch who is both President of
White Plains Historical Society, New York and Chair of White Plains Historic Preservation
Commission and of Alan Hartman, Trustee of the White Plains Historical Society. In October, I
attended an Historical function in White Plains where I met them in person.
I wish to share a proposal from these gentlemen with the MEDEC Committee regarding forging
a formal, friendly connection between White Plains, New York and Annapolis Royal based on
our shared past.
I mentioned this briefly to you, Mayor Tompkins, in early December and you expressed an
interest in further information.
Would you please allow me to attend a MEDEC meeting, accompanied by Wayne Smith, Acting
Executive Director of the Annapolis Heritage Society to make a presentation?
I approached Christine Igot thinking she was the Chair of the Twinning Committee for the Town
of Annapolis Royal. Her response included the following recommendations:
Dear Cheryl and Wayne,
I think a twinning committee to explore the link between AR and White Plains is a terrific idea!
AR should be twinned with as many places as it can financially afford and that are important to
our connections with the past.
I hope you will be able to put together a committee to work on this link.
I do have to tell you, however, that I am not president of the “Town Twinning Committee” - I do
not believe that one exists.
I am president of the twinning committee that is interested in our connection with Royan France.
We are a committee that is housed under MEDEC for the town of AR. We have a volunteer
member in councillor Paul Paquette who has very recently accepted to join our specific Royan
twinning committe.
I am not in charge - or president - of a larger Twinning Committee.
I would think that if you wish to make a presentation and a proposal, that it would be to MEDEC
in order for your group of interested individuals to start up a AR-White Plains twinning group.
Once you have a group in place, it would be of great interest to our own twinning committee to
perhaps work together and learn from each other about the activities our twinning groups can be
involved in.
I’m just new president of our committee and we are working to put together a mandate to present
to MEDEC.
I wish you the best of luck with this endeavour and would be happy, as things go along, to share
any information I have with you. If possible, I would attend the MEDEC meeting when you
make your presentation
All the best for 2016.
Christine Igot
president -AR-Royan Twinning committee
So, following Christine's suggestion, I am making my request to you.
Thank for you your consideration..
Sincerely,
Cheryl Anderson
902-532-0428
Subject: Digby and Area Visitors’ Guide
To all DATA members and businesses of Digby and Area community: After many hours of discussion, the
Digby Area Tourism Board of Directors has made the decision to publish the area guide ourselves. This will be
a daunting task that will require many hours of our Board volunteers but in order to best promote the Area we
need to take control of Visitors’ Guide publications.
Our goals and what we hope to provide our communities and tourists with:
ACCURATE information; something we feel can only be done by local authorities and enthusiasts.
BETTER PAPER quality.
BETTER PHOTOGRAPHIC quality.
BETTER PRICES: all while keeping profits in our areas.
EASIER ACCESS and direction to all we have to offer.
Every effort will be made to ensure that the entire Digby Area is represented in a fair and equitable way.
We believe the Visitors’ Guide is an integral part of our community infrastructure. Everyone will be contacted
shortly to recruit your support in advertising, or you can contact us at [email protected] to reserve
your ad space now! Won’t you please support DATA and your community? An initial price list for advertising
spaces is included. More details will follow as soon as possible.
Thank you for your time. Please feel free to let us know your comments and thoughts.
DATA Board of Directors
Initial minimum 10,000 full colour print distribution.
The Digby Area Tourism Association is publishing an Experience Digby Area Visitors Guide to
complement online marketing efforts for the Area. By taking design and publication into our own hands we
can better ensure accurate information, local knowledge, an easier to read and use layout, as well as a more
visually pleasing Guide.
The Guide will focus on actual experiences and calls to action, as well as daytrip itineraries. Wherever
possible, articles will support the ads to ensure the strongest possible result.
Using the Inspiring Content material the Guide will be visually pleasing, with high quality printing resulting
in a visually well presented guide. Usable maps of around the area will be created where necessary and
included in the guide as well, for ease of use.
Distribution
Distribution will be carefully monitored at provincial, regional and local tourist bureaus in addition to
Saltscapes, tradeshows, airports and ferries, plus participating businesses.
The online Experience Digby Area guide will also be featured and available for download on
www.digbyarea.ca as well as town and municipal websites and social media campaigns. Advertisers can
also request an online shareable copy for use on your website, social media and email.
Whats due and when:
January 20th:
February 3rd:
Payment due
Ads due
Ad
Cost nonmembers
Cost DATA members
(available to 2017 membership)
Name listing in directory at the back of booklet
Includes: business name, address, phone, website,
email
¼ Page ad
Full colour, artwork not included
½ Page ad
Full colour, artwork not included
Full Page ad
Full colour, artwork not included
Inside Cover Front and Back
Full colour, artwork not included
Back Cover
Full colour, artwork not included
$60
$50
$200
$180
$390
$350
$780
$700
$950
$860
$1300
$1150
DATA membership
Ad layout
$50 for 2017.
$50.
Details on exact size of Guide and artwork requirements to follow. We anticipate the Guide will be similar
size to the TC Media produced Explore Digby County guide.
N E W F O U N D L A N D A N D L A B R A D O R / N O VA S C O T I A
called “rooms” that cluster along the shores of
the island’s old fishing villages (for centuries
Newfoundland was the leading supplier of salt
cod in the world). Each of the institutions
brought together at The Rooms—the Provincial
Archives, Art Gallery, and Museum Divisions—
is housed in a separate four-story “room” structure but is joined at ground level by a central
glass arcade.
Newfoundland’s cod fishing industry shut
down in the 1990s, but cod—and seafood in
general—remains at the center of a growing
culinary movement. Book a table at Bacalao
(the name given to salt cod throughout the
Mediterranean), a trailblazing restaurant that
helped reintroduce innovative Newfoundland
cuisine.
985
St. George Street is the town’s main drag,
lined with other great eating options, pubs, and
bars. It’s a five-minute walk to Murray Premises,
one of the city’s most historic landmarks. Once a
fish-packing warehouse, it now houses restaurants and boutiques, as well as the Murray
Premises Hotel.
THE ROOMS: Tel 709-757-8090; the
rooms.ca. When: daily, June–mid-Oct; closed
Mon, mid-Oct–May. BACALAO: Tel 709-5796565; bacalaocuisine.ca. Cost: US$41/C$55.
MURRAY PREMISES HOTEL: Tel 866-738-7773
or 709-738-773; murraypremiseshotel.com.
Cost: from US$150/C$195. BEST TIMES: late
July–early Aug for the George Street Festival;
early Aug for the Newfoundland and Labrador
Folk Festival.
N o v a S c o t i a ’s B a s t i o n o f H i s t o r y
A NNAPOLIS R OYAL
Nova Scotia
N
ova Scotia’s broad, orchard-filled Annapolis River Valley was once known
as “Canada’s breadbasket,” so rich was the bounty of the land. Little
surprise, then, that this fertile valley saw some of the earliest European
settlement—and warfare—in North America as
Europe’s empire builders acted out their conflicts on the banks of the important Annapolis
River.
In 1605, French colonists under the leadership of Samuel de Champlain established PortRoyal Habitation, a fortified trading post at
the mouth of the wide Annapolis River. Life
at the fringes of the known world was harsh for
the French settlers, but they responded with
good spirits, establishing l’Ordre de Bon Temps
(Order of Good Cheer) as a social and dining
club—another first for North America. The
decadent good times didn’t last, however, as
British forces destroyed the Habitation in
1613. The French rebuilt an even more grandly
fortified Port-Royal a few miles upriver.
However, in 1710, Port-Royal fell to another
British siege, and shortly thereafter Port-Royal
was rechristened as Annapolis Royal in honor
of Queen Anne. In 1755, the British began the
expulsion of the Acadians from their land (see
p. 989), scattering the French pioneers elsewhere, including Louisiana (see p. 434) and the
colonies of New England.
This long history is evident everywhere in
Annapolis Royal. The village itself retains its
vintage charm, with narrow, tree-lined streets,
stunning gardens, and historic houses overlooking the waterfront. With numerous structures dating from the early 18th century
(including the 1708 DeGannes-Cosby House,
the oldest wooden home in Canada), the sense
of the living past is profound and real. The old
EASTERN CANADA
986
fort is now maintained as Fort Anne National
Historic Site. In addition to visiting the Officer’s
Quarters Museum, join the candlelight tours of
the fort’s graveyard, offered on summer nights.
The Annapolis Royal Historic Gardens are
exceptional—17 acres of plantings, highlighted by a rose garden with 2,000 bushes.
Three miles from the village is Port-Royal
National Historic Site, a painstaking replica of
the imposing 1605 Habitation. Costumed
interpreters demonstrate the skills and tools
used by the French settlers and relate tales
of the Bon Temps club, when high-living
17th-century revelers sat down to savory
banquets of delicacies such as beaver tail or
moose nose.
WHERE: 122 miles/197 km west of Halifax.
Visitor info: Tel 902-532-5454; annapolisroyal
.com. PORT-ROYAL: Tel 902-532-2898; pc.gc
.ca/portroyal. When: mid-May–mid-Oct. FORT
ANNE: Tel 902-532-2397 or 902-532-2321;
pc.gc.ca/fortanne. When: June–Sept (grounds
open year-round). WHERE TO STAY: The Queen
Anne Inn, tel 902-532-7850; queenanneinn
.ns.ca. Cost: from US$74/C$99 (off-peak), from
US$90/C$119 (peak). When: Apr–Oct. BEST
TIME: mid-Aug for Annapolis Royal ARTS
Unleashed.
A t l a n t i c C a n a d a ’s M o s t S c e n i c D r i v e
T HE C ABOT T RAIL
Cape Breton Island, Nova Scotia
I
“
have traveled the globe. I have seen the Canadian and American Rockies,
the Andes and the Alps and the Highlands of Scotland: But for simple
beauty, Cape Breton outrivals them all.” So said Alexander Graham Bell,
who summered and worked here for 35 years.
As it juts north between the Atlantic Ocean
and the Gulf of St. Lawrence, Nova Scotia’s Cape
Breton Island becomes increasingly mountainous and barren. Cape Breton Highlands National
Park protects much of the island’s northern tip, a
sometimes melancholy landscape of windswept
mountains and deep river canyons, with a blustery coastline of plunging cliffs and sandy
beaches. This remote area of Cape Breton wasn’t
even served by automobile until the 1930s,
when roads finally edged across the island’s
spine to join Chéticamp on the west and Cape
Smokey on the east. This route, which became
known as the Cabot Trail, linked isolated communities previously accessed only by boat or
winter dog team and is now considered to be one
of the world’s great drives.
The 184-mile-long Cabot Trail follows
the picturesque, craggy coastline around the
365-square-mile national park, passing
centuries-old French Acadian and Scottish
fishing villages, wooded valleys, and viewing
points from which you can often spot finback
and pilot whales. The route crosses the island’s
central plateau between Pleasant Bay and Cape
North—a striking moorland, with stunted oldgrowth hardwood forests and tundralike meadows. The park’s 26 hiking trails are also
popular, especially the Skyline Trail, a 5-mile
loop full of bluff-top sea views.
The most scenic highlight might be the
27-mile stretch between Chéticamp and
Pleasant Bay. Chéticamp is a centuries-old
Acadian village of just 1,000 folks, and is the
heart of the French-speaking culture on the
island. Main Street boasts a pub, a bakery, a
museum, and a restaurant serving traditional
sea-based specialties. Pleasant Bay (population 350) offers a whale interpretive center and
Easter Event
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November 1st (after Halloween) purchase candy from
Guardian. Paula usually pays out of her pocket, as it's hard to
get the money that early in advance.
Choose 8 crafts & February is spent preparing (sanding, cutting
& gluing)
Advertising: County brochure and have had luck with
Saltscapes and Valley Harvester and commuinty guide in
Spectator. We have posters made as well.
Hits Costco (best place to save $$). Cost per egg approx.
06cent. 2 chocolate eggs and then fill the rest of the egg with
balloons, fuzzy chicks, tattoos, stickers etc.
Last yr 10,000 eggs filled. Nursing home helps with some of the
filling. Contact Daphine Fish. They love helping and we enjoy
letting them. The majority is filled by Paula and her children.
Legion does the breakfast. Paula has been responsible for
setting up the dining room and she has provided the
decorations. Just a little heads up if you pick forsythia a couple
weeks prior and force it. It makes an inexpensive decoration
and go to the Dollarama for tablecloths and napkins. Save Easy
in the past donated strawberries and Foodland donated
blueberries. Leo's donated whipped cream and Paula cooked
the blueberries that morning.
Contact Lillian from Parks Canada to get permission to hold
event. There's a contract that needs to be signed and a map of
traffic flow etc.
Book ARCAC (usually no charge)
Book Theatre, cost $200.00 and movie is free. Paula purchased
DVD early so you can promote the movie in advance. Last year
Suzan Hebditch donated the money for the use of the Threatre.
Order Bike through AHHBC, they usually sell it to us at cost.
They'll do a craft if you ask them.
Bigger kids craft held at Legion after egg hunt. You're
responsible for the clean up after
Threatre gives out movie passes and Paula made gift
certificates from Lequille for free ice creams & Upper Clements
park donated park passes.
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There's a cost for the extra policing that the Town is billed for.
The Town donates money and the rest is from other
businesses.
In the past Paula would write a letter and hand deliver it to all
stores but last year she ran out of time so she just e-mailed
people. It’s often hard to get the money
Responsible for any mess left at the Fort
Keep notes of who made donations and helped so no one gets
missed after when you thank everyone
At Fort 6:00 am to put out the eggs, usually around 6 people
and it takes approx. 2hrs and then you need someone to stay to
make sure no one sneaks in before the event starts
Order bags so everyone has the same size
Big kids crafts we often do earrings, Ukrainian eggs, a wood
craft, needle felting and one year Fred Longtin made leather
belts with the boys. Try hard to include the older kids
Noah does the amazing race and he does a great job. Paula
gives him the prize money. Approx. 15 teams of 2. Major event
for the teens.
Dan Froses does the posters for a small fee, he usually only
has to make small changes like the date, etc. Print Wright does
the printing