For Immediate Release
Linda Ruffins Joins UP as VP, Ad Sales in New Chicago Office
ATLANTA, May 28, 2014 -- UP announced today that Linda Ruffins has joined the network as
vice president, advertising sales. The 25-year television sales veteran, will be based in UP’s
Chicago office and will oversee the network's sales efforts in the Midwest region. She will report
to Lisa Fischer, executive vice president, advertising sales.
“Linda is a respected sales executive with over 20 years of experience building relationships in
the Mid-West region, Fisher said. “She has a proven track record in exceeding revenue goals
while developing “best in class” client solutions for advertisers. We are excited to create this new
dedicated position to convey the value of our UP and ASPiRE brands to this already supportive
community.”
Ruffins joins UP from NBC Universal, where she worked for 12 years in a variety of key roles.
Most recently, she was director of sales for the Bravo and NBCU portfolio, serving as liaison with
the Client Solutions team to develop and leverage opportunities across a multi-platform portfolio.
From 2006-2012, she was director of sales for Bravo and Oxygen Media, overseeing sales for the
two networks in the Midwest region. She also served as an account executive at NBC Broadcast
Entertainment and Bravo Media.
Earlier in her career, Ruffins was an account executive for 11 years at A&E Television Networks,
where she managed, negotiated and developed business in the Midwest region.
ABOUT UP
UP, America’s favorite network for uplifting entertainment is a 24-hour television network that
provides high-quality, diverse, family-friendly programming, including original and premiere
movies, theatricals, drama and comedy series, music and holiday specials. UP can be seen in 67
million homes in high definition (HD) and standard definition (SD) on cable systems including
Cablevision, Charter, Comcast, Cox Communications, Bright House Networks and Time Warner
Cable, as well as DIRECTV (Channel 338), DISH Network (Channel 188) and Verizon FIOS
(Channel 224). As part of its mission to entertain and uplift, the network’s pro-social initiative
“Uplift Someone” reminds and inspires people to do simple acts of kindness. UP is also a service
provider to its sister network ASPiRE. Based in Atlanta, UP is a division of UP Entertainment,
LLC, which also offers gMovies, the first faith-friendly streaming movie service.
Follow UP on the Web at www.UPtv.com, on Facebook at https://www.facebook.com/UPtv,
Twitter on @UPtv and Instagram at UP_TV.
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MEDIA CONTACTS:
Chelsye J. Burrows
David Gardner
Mark Braff
770.692.4559
770.692.9939
201.612.0707
[email protected]
[email protected]
[email protected]