18.1.2017.
SALES, MONEY, PRICING
English I
19th January 2017
Ivana Jurković, lecturer
OVERVIEW
RETAIL
- definition & vocabulary
- retail stores
- types & examples
- pricing
- vocabulary
- adjectives for describing prices
- verbs that collocate with price
- retail pricing strategies
- reading – Tesco breaches £2bn profit mark
for first time
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18.1.2017.
RETAIL
the sale of products directly to end users (the
people who use a product)
¢ the sale of goods to the public in relatively small
quantities for use or consumption rather than
for resale
¢ RETAILER – a company / store that sells goods
to end users
¢
¢
≠ WHOLESALE ( > wholesaler) - the business
of selling of goods in large quantities and at
low prices, typically to be sold on by retailers at a
profit
RETAIL-RELATED VOCABULARY
Merchandise, n.
¢ Stock, n.
¢ In-stock, adj.
¢ Out-of-stock, adj.
¢ Sale, n.
¢ Discount,v./n.
¢ Return, v./n.
¢ Exchange, v./n.
¢ Refund, v./n.
¢ Coupon, n.
¢ Store flyer, n.
¢
Cash register /
register , n.
¢ Cashier, n.
¢ Payment method, n.
¢ Receipt, n.
¢ Aisle, n.
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18.1.2017.
RETAIL-RELATED VOCABULARY (KEY)
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Merchandise, n. - roba
Stock, n. - zalihe
In-stock, adj. – na zalihama
Out-of-stock, adj. –
nedostupno na zalihama
Sale, n. - rasprodaja
Discount,v./n. – sniziti
cijenu / sniženje
Return, v./n. – vratiti /
povrat
Exchange, v./n. – zamijeniti
/ zamjena
Refund, v./n. – vratiti novac
/ povrat novca
Coupon, n. - kupon
Store flyer, n. - letak
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Cash register / register , n. blagajna
Cashier, n. – blagajnik/-ca
Payment method, n. – način
plaćanja
Receipt, n. - račun
Aisle, n. – red, prostor
između polica
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18.1.2017.
ONLINE RETAILER
¢
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An online retailer sells products to end users over
the internet.
Example: Amazon
BRICK-AND-MORTAR RETAILER
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¢
A brick-and-mortar retailer is the opposite of an
online retailer. Brick-and-mortar retailers sell
their products in stores, not online or through
catalogs.
Example: Billa, Kaufland
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18.1.2017.
BRICKS-AND-CLICKS RETAILER
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¢
A bricks-and-clicks retailer is a retail store that
sells products both in stores and online.
Example: Konzum
RETAIL CHAIN
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A retail chain is a group of stores that are owned
by the same company.
Example: Billa, Kaufland...
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18.1.2017.
INDEPENDENTLY OWNED RETAIL STORE
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An independently owned retail store is not part of
a chain.
Examples: small, local stores
DEPARTMENT STORE
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A department store is a large retail store that
offers many different types of products (food,
clothes, electronics...)
Examples: Sears, Macy's, and Harrod's
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18.1.2017.
DISCOUNT STORE
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A discount store is a type of retail store that
offers merchandise at a lower price than many of
its competitors.
Examples: outlet stores, discount grocery stores
SPECIALTY STORE
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A specialty store is a type of retail store that
specializes in one kind of product.
Example: Yankee Candle Company is an example
of a specialty store. They specialize in candles
and do not sell many other products.
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18.1.2017.
CONVENIENCE STORE
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A convenience store is a store in a convenient
location which offers a small number of goods for
purchase. These items are often priced higher
than they are at other retail locations.
Convenience stores usually have extended hours,
and some are open 24 hours a day.
SUPERMARKET
¢
¢
A supermarket is a retail store that mainly sells
food.
Example: Billa
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18.1.2017.
MALL
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A mall is a large building or several buildings
containing many retail stores.
Examples: Avenue Mall, City Center One...
DOLLAR STORE
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A dollar store is a store that offers products for a
dollar. Usually, these products sell at a higher
price in other stores.
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18.1.2017.
PRICING
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Determining / calculating the price of a product
VERBS THAT COLLOCATE WITH
PRICE
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PAY
INFLUENCE
INCREASE
DECREASE
CHEAPEN
REDUCE
BRING DOWN
QUOTE
CHARGE
DICTATE
ADJUST
REGULATE
P
R
I
C
E
(S)
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18.1.2017.
RETAIL PRICING STRATEGIES (1)
¢
¢
LOSS-LEADER PRICING (e.g. at
supermarkets) – some products are sold at
unprofitable prices in order to attract customers
to buy other products that are profitable
ODD-EVEN PRICING – many retailers offer
goods at prices such as $ 29.99 as they believe
customers see such prices closer to $20.00 than to
$30.00
RETAIL PRICING STRATEGIES (2)
¢
¢
GOING-RATE PRICING – if a product is
similar to a product sold by a competitor, some
retailers adjust their price to the same level
PRESTIGE / IMAGE PRICING – luxury
products must have high prices; otherwise the
targer customers would not buy them (e.g. Rolex
watches)
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18.1.2017.
READING – GROCERIES BY THE VANLOAD
¢
What does the title of the text mean (by the
vanload)?
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Write down a title for each of the 8 paragraphs.
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Read the text and prepare a short summary.
The text is about...
¢ In the text we can find the information
about...
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EXAM PREPARATION (ORAL)
What is the difference between retail and
wholesale stores? Can you name examples?
Which retail store type do you find the most
convenient?
¢ Which verbs and adjectives may be used for
describing prices and pricing trends?
¢ How did Tesco manage to breach the high profit
mark? Why has this retail chain not been
affected by the recession?
¢
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18.1.2017.
SOURCES
Oxford dictionaries online:
http://www.oxforddictionaries.com/
¢ Online business English resources:
http://www.businessenglishresources.com/312/student-section/business-vocabulary/businessvocabulary-retail/
¢
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