PRESS RELEASE
AW-16
Wasted Store 5 rue de Turbigo
The Story
of Wasted Paris
About Wasted Paris
- 5 rue de Turbigo, 75001 Paris
A boutique/bureau/studio where the brand
proposes its collections, collaborations, unique
pieces, and a selection of skate brands like Thrasher, Independent... On the top floor, above the
shop, the creative team works on the designs and
the brand communication.
- 66 rue Saint Denis, 75001 PARIS
Found on the first floor of a spacious Vintage
Store, in a minimalist and fully renovated setting,
Wasted offers its collections, and a wide range of
printed T-shirts !
Wasted Dpt Store 66 rue Saint Denis
Wasted is a young independant parisian brand,
created in July 2012 by Johann Liebel and Xiang
Fang Ye. After several years of experience at
Noir Kennedy, a rock influenced parisian store,
those two music lovers decided to create their
own brand. Wasted was born out of their shared
passions for skate, music and underground movements of the nineties.
The brand owns two shops in Paris:
Collection AW-16
Wasted Paris
Collection AW-16
Wasted Paris
AW16 COLLECTION
The AW16 collection refers to English
spirit of the late 80’s and early 90’s.
The collection is inspired by UK casuals, Factory Records in Manchester
and bands as The Smiths, Joy
Division, Depeche Mode and Oasis…
Strong words from UK songs are
prints and embroidered on Hoodies
and T-shirts easy fit.
All the Pints are handmade and
inspired by casuals, stadium and new
wave…
Collaboration
Wasted Paris
Wasted Paris
x Michael Willis
Michael Willis is a young and talented London
based graphic designer working on different
artistic projects in the music and fashion sphere
(Mood NYC, Kenzo, Bobmo...).
Wasted presents a futuristic collection with
pure graphic designs, which revisits the codes of
streetwear. The use of esoteric symbols demonstrates a strong influence of underground music
trends. The collection «Sons of Europe» features
the Wasted Worldwide logo, which illustrates the
international ambitions of the brand.
The capsule collection is composed of a line
of T-shirts, a Hoodie - Sweat Pants ensemble,
accessories, and two skate boards made in USA in
limited edtion.
Collaboration
Wasted Paris
Wasted Paris
x Deadwood
For AW15 Wasted chose to work with
the swedish brand Deadwood leather.
Founded by Carl Ollson and Felix von
Bahder, Deadwood offers a wide range of
leather jackets feeding off vintage culture
and made mostly of recycled leather.
After meeting many times in Stockholm
and Copenhaguen, the two young
brands decided to team up for a collaboration mixing both their worlds. The
capsule collection, made in a very limited
edition, is composed of a lined perfecto,
an allover t-shirt and two leather bags.
Wasted Paris
x Kyle Platts
For AW16 Wasted teams up with english
artist Kyle Platts. After meeting in Paris,
Wasted and Kyle Platts decided to work together on a capsule collection. Kyle Platts is a
freelance illustrator with pop and humorous
references. He holds an influent position on
the London art scene. Kyle notably works
for Converse, Lazy Oaf, Pull and Bear, the
Guardian...
The collection is composed of two illustrations and one skate board sold in limited edition and inspired by pop culture. The ironic
illustrations portray imaginary personas and
icons. A tree cuts a human’s legs and Dora
the explorer smokes a bang...
Wasted Paris
x Jiro Bevis
Wasted joins Jiro Bevis to develop a
line of products designed for both
their skate departements. The chosen
garments are essentials of streetwear
culture: black and white t-shirts,
baseball t-shirts and a pool board with
a nineties shape. Jiro Bevis is an english
illustrator with eighties pop references
who works freelance. He has an important place on the London art scene, and
collaborated with renowned brands,
such as the band Black Lips and Vice
magasine.
Wasted Paris
Presse Release
Be-Street
Magazine
Vice
Magazine
Sugar
Magazine
Wad
Magazine
Sugar
Magazine
A Propos
Magazine
Jacker
Magazine
Wasted cover
Lurve Magazine
Style : Moreno Galatà
Photo : Giasco Bertoli
Model : Laetitia Casta
Wasted in
AnOther Magazine
Wasted in
Re-Edition Magazine
Style : Lotta Volkova
Photo : Dan Giuliani
Model : Ruth Bell
Wasted in
Man AboutTown Mag
Photo : Willy Vanderperre
Style : Lotta Volkova
Wasted on
Vogue.fr par Eugénie Trochu
Wasted in
Dust Magazine
Photo : Willy Vanderperre
Style : Mauricio Nardi
Social Network
Wasted Paris
THE WASTED COMMUNITY
Wasted has a strong fanbase of 190K people on Facebook, 27K on Instagram, but
it is above all a small and hard working family ! The two founders Johann and Fang
currently manage a small team of five employees on permanent contract and five freelance employees. The team works in close interaction and takes care of the production,
communication, shops and online shop.
Team Skate
Wasted Paris
Big City
Team Skateboarding
Video Wasted
Willing to bring a new life to its passions,
Wasted created a skate departement inside
the brand. The founders launched a line
designed for skate, with technical clothing
and boards.
The brand sponsors a dozen of european
skaters. Lately the skate departement has been
working on the release of its first skate video
available on our viméo profile : wastedparis.
Big City
Skater team Wasted
on wasted.fr/skateboarding
Retailer
Wasted Paris
Pop up Store
Wasted Paris
Wasted is now distributed in more than
40 retailers in Europe and Asia (Japon,
Hong Kong, Taiwan…)
I.T store
Hong Kong
Majestic shop
Montpellier
Grand Playground
Citadium
Paris
Xiang Fang Yé
Co-founder
[email protected]
+33 (0) 06.19.43.02.07
Johann Liebel
Co-founder
[email protected]
+33 (0) 6.63.49.60.85
STORE
CONTACT
Contact
Wasted Paris
Wasted Store
5 rue de turbigo
75001 paris
Wasted Dpt Store
66 rue Saint Denis
75001 paris
Alpha Komara
sales director - public relations
[email protected]
+33 (0) 6.66.24.59.62
Online Store
Wasted.fr