Creative Product Naming: Amazing Alliteration 40 Minutes CCSS.ELA-LITERACY.CCRA.SL.3 CCSS.ELA-LITERACY.CCRA.SL.5 Cashtivity is partnering with the world’s leading educators to provide the teaching community with ready to go lesson plans to bring project based learning into your classroom! Monica Burns is an EdTech & Curriculum Consultant, Blogger, and Apple Distinguished Educator based in New York. Monica works with teachers to integrate technology aligned with the Common Core State Standards into classrooms. She has presented to teachers, administrators and tech-enthusiasts at conferences and Apple Education events. www.cashtivity.com @Cashtivity Lesson Goals • Students will develop a name for a product. • Students will write using alliteration. Preparation and Materials This lesson can be used before, during or after the creation of a product. Students will need access to their Cashtivity account on a personal device. You may want to choose a video to show students that shows examples of alliteration. Lesson Flow Getting Started 10 minutes • Tell students that many companies use names for their products that grab the attention of their customers. You might say: When a company picks a name for a product they want it to be catchy and memorable. Some use alliteration to name their product. Alliteration is when a series of words all start with the same letter or same sound, like Marvelous Marshmallows or Tasty Treats. • To illustrate the concept of alliteration you might decide to show a YouTube clip on alliteration that is appropriate for your student’s level or create a class list of alliterative phrases. Independent Work 5 minutes • Tell students that today they are going to work on creating names for a product. Depending on when you teach this lesson you may want to present a product idea to students or have them use the actual product that they have developed. • Ask students to make a list of names that use alliteration independently; provide about five minutes for this work time. Group Collaboration 15 minutes Share and Next Steps 10 minutes • Explain to students that they will work in partners to come up with a list of alliterative product names. Ask students to bring the lists they worked on independently to their partner or team meeting. • After students have had time to work together ask them to choose one alliterative name for their product and come to a consensus as a group. • Bring students back together as a whole group. Ask each group to share the name they came up with for their product. • Remind students that this was an exercise for thinking of a name for their product and they should reflect on the process. Engage your class in a discussion with questions like: What kind of message did you want to get across with the name you created? When talking as a group about possible names what type of issues arose? Homework and Extension Ask students to… • write about the experience of giving and receiving feedback. • create a list of sentence starters that can be used in feedback conversations. • record their reflections and other work in the Notes app so teachers and other team members can access the content from the project. Standards CCSS.ELA-LITERACY.CCRA.L.3 Apply knowledge of language to understand how language functions in different contexts, to make effective choices for meaning or style, and to comprehend more fully when reading or listening. CCSS.ELA-LITERACY.CCRA.L.5 Demonstrate understanding of figurative language, word relationships, and nuances in word meanings.
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