MASTER DISTILLER TOM NICHOL DRAWS ON CHARLES TANQUERAY’S 180YEAR-OLD RECIPE BOOK TO RECREATE NEW TANQUERAY® OLD TOM GIN
In 1835, Charles Tanqueray – distiller, entrepreneur, and innovator – made his first
exploration into the Old Tom style of gin. Almost 180 years later, Tanqueray Master Distiller
Tom Nichol has drawn inspiration from Charles’ closely guarded recipe in crafting this Old
Tom Gin.
Developed with bartenders and cocktail connoisseurs in mind, the new Tanqueray Old Tom
Gin is launching into the on-trade with limited availability at specialty retailers. Only 100,000
bottles will be available worldwide. The launch of Tanqueray Old Tom Gin follows the
successful revival and release of Tanqueray Malacca in 2013.
In the history of gin, the Old Tom style bridges the flavor gap between the original, malty
Dutch genevers and the more juniper-forward London Dry styles. Lighter than a genever but
more full-bodied and sweeter than a London Dry, versatile Old Tom gins were also an
essential spirit during the first Golden Age of the cocktail.
Tanqueray Old Tom Gin stays true to Charles Tanqueray’s
original craftsmanship, eye for perfection and visionary spirit. In
further keeping with tradition, the pack design is based on an
original Tanqueray Old Tom label from the Diageo archives,
dating back to 1921. Each bottle will be individually numbered.
Master Distiller Tom Nichol says, “It’s an honour to be privy to
Charles Tanqueray’s recipe book and to bring back a great gin
which reflects the classic Old Tom style but is elevated further by
new distilling techniques.”
“This exceptional liquid will allow bartenders to recreate authentic
Old Tom cocktails with a true sense of how they would have
tasted historically. As part of this launch, we’ve identified ten
historical Tanqueray Old Tom cocktails and included their initials
along with the bottle number on the front label. Our hope is to
inspire bartenders to bring these definitive cocktails back for a
new generation. I am excited to taste what bartenders create,”
said Tanqueray Global Brand Ambassador Barrie Wilson.
Cocktails made with care and high-quality ingredients like Tanqueray Old Tom encourage
sipping slowly and savoring responsibly. Cocktail connoisseurs will be able to try Tanqueray
Old Tom drinks at top bars globally, and experiment at home by purchasing the new bottling
at specialty retailers. Availability begins June 23, 2014. Each of the 100,000 bottles will be
individually numbered and will be sold for a SRP of $32.99.
PR Contact
Mara Flynn, Lush Life Productions
[email protected]
646-245-6930
Please Drink Responsibly. ©2014 Imported by Charles Tanqueray & Co., Norwalk, CT.
About Tanqueray
TANQUERAY gin, TANQUERAY No. TEN gin, TANQUERAY RANGPUR gin and TANQUERAY
STERLING vodka together create the renowned portfolio of TANQUERAY, where perfection and
craftsmanship maintain a history that reaches back 175 years. Additional information about the
TANQUERAY brand may be found at http://www.tanqueray.com.
About Diageo
Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie
Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Baileys, Captain Morgan, Tanqueray, Guinness, Beaulieu Vineyard and Sterling
Vineyards Wines.
Diageo is a global company, with its products sold in more than 180 countries around the world. The
company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange
(DGE). For more information about Diageo, its people, brands, and performance, visit us at
Diageo.com. For our global resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.
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Please Drink Responsibly. ©2014 Imported by Charles Tanqueray & Co., Norwalk, CT.