MASTER DISTILLER TOM NICHOL DRAWS ON CHARLES TANQUERAY’S 180YEAR-OLD RECIPE BOOK TO RECREATE NEW TANQUERAY® OLD TOM GIN In 1835, Charles Tanqueray – distiller, entrepreneur, and innovator – made his first exploration into the Old Tom style of gin. Almost 180 years later, Tanqueray Master Distiller Tom Nichol has drawn inspiration from Charles’ closely guarded recipe in crafting this Old Tom Gin. Developed with bartenders and cocktail connoisseurs in mind, the new Tanqueray Old Tom Gin is launching into the on-trade with limited availability at specialty retailers. Only 100,000 bottles will be available worldwide. The launch of Tanqueray Old Tom Gin follows the successful revival and release of Tanqueray Malacca in 2013. In the history of gin, the Old Tom style bridges the flavor gap between the original, malty Dutch genevers and the more juniper-forward London Dry styles. Lighter than a genever but more full-bodied and sweeter than a London Dry, versatile Old Tom gins were also an essential spirit during the first Golden Age of the cocktail. Tanqueray Old Tom Gin stays true to Charles Tanqueray’s original craftsmanship, eye for perfection and visionary spirit. In further keeping with tradition, the pack design is based on an original Tanqueray Old Tom label from the Diageo archives, dating back to 1921. Each bottle will be individually numbered. Master Distiller Tom Nichol says, “It’s an honour to be privy to Charles Tanqueray’s recipe book and to bring back a great gin which reflects the classic Old Tom style but is elevated further by new distilling techniques.” “This exceptional liquid will allow bartenders to recreate authentic Old Tom cocktails with a true sense of how they would have tasted historically. As part of this launch, we’ve identified ten historical Tanqueray Old Tom cocktails and included their initials along with the bottle number on the front label. Our hope is to inspire bartenders to bring these definitive cocktails back for a new generation. I am excited to taste what bartenders create,” said Tanqueray Global Brand Ambassador Barrie Wilson. Cocktails made with care and high-quality ingredients like Tanqueray Old Tom encourage sipping slowly and savoring responsibly. Cocktail connoisseurs will be able to try Tanqueray Old Tom drinks at top bars globally, and experiment at home by purchasing the new bottling at specialty retailers. Availability begins June 23, 2014. Each of the 100,000 bottles will be individually numbered and will be sold for a SRP of $32.99. PR Contact Mara Flynn, Lush Life Productions [email protected] 646-245-6930 Please Drink Responsibly. ©2014 Imported by Charles Tanqueray & Co., Norwalk, CT. About Tanqueray TANQUERAY gin, TANQUERAY No. TEN gin, TANQUERAY RANGPUR gin and TANQUERAY STERLING vodka together create the renowned portfolio of TANQUERAY, where perfection and craftsmanship maintain a history that reaches back 175 years. Additional information about the TANQUERAY brand may be found at http://www.tanqueray.com. About Diageo Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com. Celebrating life, every day, everywhere. The TANQUERAY word and associated logos are trademarks Please Drink Responsibly. ©2014 Imported by Charles Tanqueray & Co., Norwalk, CT.
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