skylar
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Welcome to Skylar - Tata Housing's quarterly realty bulletin,
through which we endeavor to bring you the must know on
housing & Indian realty market, buyers guides & reviews, interior
& exterior design concepts & home improvement tips, updates
on our various projects and activities and discussions on a range
of other interesting topics related to the real estate sector.
This Issue’s Highlights Include:
Aveza
Mulund, Mumbai
• Real Estate Overview
02 - 03
• Cover Feature
04 - 05
• Viewpoint
06 - 11
• All About Homes Corner
12 - 16
• Tata Housing in Media
18 - 19
sector to grow, albeit at a slightly lower
pace, as the demand for housing still
appears to exceed supply, and the
weakening rupee makes India an
attractive real estate investment
destination for non-resident Indians.
REAL ESTATE OVERVIEW
As per the recent report
from Knight Frank, a real
estate consultancy firm,
India will face severe
housing shortage and will
be one of the main
problems India will have to
handle in the near future.
The real estate industry in India is yet
in a promising stage. As per the recent
industry reports, the sector is
expected to grow at the rate of 30 per
By the year 2031 the population,
residing in the top Indian cities, will be
over 600 million. It stresses that the
government and the real estate
builders will have to really find some
solutions to solve the housing shortage. By the same year, India will have
to produce a good number of housing
units in the country. Only then there is
a chance for the government to meet
the surging demand for housing units.
In 2012, it was estimated that around
94.98 million of the population is living
in slums in Indian cities. The number
alone shows and points out the grave
situation of housing shortage which
will reach its nadir level or the worst
level by 2031.
A QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING skylAr
India Ratings has also revised its
outlook for the industry from negative
to stable. An encouraging trend
noted by India Ratings was easing of
liquidity pressures and free cash
flows available with real estate
companies. This trend is expected to
continue into first half of 2013-14.
The key reasons responsible for the
growth seen in the real estate industry in India include liberalization of
government policies. Furthermore,
FDI in multi brand retail will also give
a push to the growth in the real estate
sector. It will trigger the opportunities
for retailers, thus leading to an
increase in demand for real estate.
Real estate companies which had
stalled their expansion plans due to
poor market sentiment are expected
to recommence the process in the
near future as they move out of the
‘wait-and-see’ phase observed over
the past year.
On the sunnier side with the Indian
economy getting back on track, the
real estate sector is expected to
stabilize in the next two to three
quarters. We would anticipate this
2
cent over the next decade. Further,
the industry is set for robust inflows
of US$ 4-5 billion from overseas
investors in the next couple of years,
with Bangalore, Delhi and Mumbai
emerging as the favorite destinations
for investment, as per Jones Lang
LaSalle, a global real estate consultancy giant.
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COVER FEATURE
Let life
begin at 60!
Much as we measure out our
lives in decades and talk about
the lost times of youth, truth is,
real life does begin at 60! Far
from the myriads of “making it”
run – if 20 can be termed as
independence, hope and
excitement, 60 is achievement,
pride and life at its best. Celebrate it independently and
joyfully at Riva – our dedicated
community to help you start
your second innings with sixers!
Riva is a Tata Housing community that salutes the young,
active and independent at
heart. Aimed at bringing likeminded senior individuals
together in a modernized
community; Riva is built on a
concept of integrated township
where people can come
together and share experiences in a community that
encourages self-reliance in a
peaceful environment. In
simple words – in Riva, you’d
find a friend, get to live your
style, have your rules followed
and cherish your undying love
for life.
Never be old!
Old is when you think you are!
At Riva, one hardly ever gets
the chance to feel so. To bring
alive the active living experience, Riva is built around the
new-age community concept of
an integrated township which is
planned and tailored to offer
care, comfort, security, privacy,
serenity and activity in the
milieu of an environment that
enables you to lead a lifestyle
that’s healthy, hassle-free and
completely independent.
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Manicured gardens, quaint
sidewalks, no traffic, likeminded people with a whole lot
of commonalities makes Riva a
place you’d love to indulge in.
have a great time. To add, there
will be hobby groups and
community dinners that will
open up to a great social circle
where friendship will bloom.
Relax hard. Play harder. Live
strong.
Run a mile, chase a cat, swim a
bit, take a deep breath – Riva is
equipped with a full scale
gymnasium, a 24X7 wellness
center, a reading room, a multipurpose lounge and a host of
other amenities that keep you
busy. The best part about Riva
is that its infrastructure meets
the need for all classes.
Units and Floors
You can avail a 1BHK unit or a 2
BHK unit, with each floor having
4 spacious units and not more!
What a great way to begin 60’s
isn’t it? When most of us brood
on the impending question of
where to stay when we retire,
we already have a plan etched
to let you start your second
innings with a bang!
Care @ Riva
If you are wondering about how
Riva’s care would be – it spans
360 degree. While the qualified
in-house staff would take
constant care of your needs,
Riva’s dedicated recreational
therapist will ensure that you
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Working Towards Smarter Cities
VIEWPOINT
First published in Hindu Business Line
By Brotin Banerjee
What makes a city
smart? Its people? Who
governs it or how it's
governed? What if a
city was self-governed
by people who are
smart? A city that isn't
exactly Utopian, but
borders close, at least
when it comes to the
way it is run.
Let's start with how one can
access this smart city? Roads –
not just well-constructed, but
with clear and tactical planning
put into place before the road
was actually constructed. This
also means building service
roads for every main one. Think
of the city as a heart which
needs big, wide arteries and a
The author is Mr. Brotin Banerjee, MD & CEO, Tata Housing
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greater number of sub-arteries,
much smaller in size, but equally
important.
The idea of city-states comes
from ancient Greek cities of
Athens, Sparta and Thebes,
which were known as poleis
singular polis, and what set them
apart from their 'non-poleis'
neighbors was that these were
self-governed and autonomous
city-states. Relevant examples
in today's modern world are
Singapore, Vatican City and
Monaco.
In India, Chandigarh,
Jamshedpur and
Bhubaneswar come
somewhat close to how
these poleis were
planned.
Smart Cities and city-states can
be defined as one. These are
known for their seamless planning and implementation of each
and every amenity that is provided to its citizens. And the
effects are not short-term. The
self-governance model ensures
that the people can avail of these
amenities as long as they want,
without having to sit on dharnas
or create a public agitation
against the government to meet
their requirements.
Starting from roads, these cities
have excellent public transportation, housing, potable drinking
water, proper sanitation and
drainage systems. Having an
autonomous rule means citizens
do not have to constantly rush to
the local authorities for assistance or authorization.
CITY OF DREAMS OR CITY OF
CHAOS?
The term 'urban sprawl' is what
defines our cities. Illegal construction that comes up in an
instant, illicit ways of getting
water and electricity connections, pucca construction on
pavements – all done to provide
some kind of housing, all end up
adding further pressure on the
infrastructure.
The Boston Consulting Group
says 31% of our population lives
in cities and this number will go
up to 35% by 2020. India has 50
(2011) cities with a population of
over 1 million up from 35 in 2001,
and set to hit 87 by 2031.
Mumbai, while being known for
its ability to provide a livelihood
for one and all, is infamous for
having the highest population
density in the world: close to
30,000 people per square
kilometer, about three times that
of Delhi.
With its local rail network, thousands of buses and millions of
taxis and auto rickshaws, many
consider Mumbai to be better
planned than its urban counterparts. While Delhi, Bangalore
and Kolkata might have the
metro rail, its connectivity in
each of these cities is far less
than Mumbai's rail.
While it is understandable that
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world-class infrastructure
projects like the Metro and Mono
Rail involve investment from all
concerned, what makes it
complicated to get these projects on track is the involvement
of multiple agencies.
In Mumbai alone, there are
dozens. There's Mumbai Metropolitan Region Development
Authority (MMRDA),
Brihanmumbai Municipal Corporation (BMC), the Maharashtra
Housing and Area Development
Authority (MHADA), the
Maharashtra State Roadways
Development Corporation
(MSRDC).
AT THE CLICK OF A BUTTON
The answer to all these issues is
in self-governance and egovernance.
Although, India might have high
mobile penetration, but when it
comes to technology and
internet, our country ranks very
low. When most households in
India were just getting to know of
the ubiquitous PC, the western
world was already onto laptops,
albeit a bit chunky, and highspeed internet.
Smart in today's wi-fi world
means technologically smart. It
means doing things without
standing in endless queues.
Whether it is paying utility bills,
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VIEWPOINT
opening a bank account or
investing money.
The biggest challenge is changing the mindset of millions, who
are used to traditional modes of
operation, to switch to electronic modes.
Villages or small towns in
western parts of the world,
compared to our metros, are
better equipped to handle
emergencies because of
technology.
The same goes for lodging
complaints; taking an appointment from the doctor should not
mean waiting in line to get a
'token' which says you are
patient number 332.
Urban planning is based on the
three-tier concept of engineering, architecture and social
concerns. Apart from road
networks, a city needs drainage, hospitals, schools and
blood banks. While separate
agencies deal with these
service providers, a central
nodal agency is needed to
provide a holistic approach to
crisis management and to
contain chaos.
Technology can be a great
leveler, if used correctly. It can
provide a one-stop solution to
traffic management by providing regular and correct updates
to citizens about public transport; it can help manage water
and waste management;
channelize power and energy
sans wastage. Citizens can
avail services online and
authorities can reduce their
work load by integrating the use
of technological platforms with
traditional methods, and
upgrading completely.
8
The Jawaharlal Nehru National
Urban Renewal Mission aims to
introduce e-governance in all
municipalities for transparent
and accountable governance.
Financial assistance is provided for the redevelopment of
old cities, water supply, waste
management, etc.
Cities of Ahmedabad and the
twin-city of Pimpri-Chinchwad
are excellent examples of
Smart Cities. PimpriChinchwad has online services
right from birth registration to
property tax payment and death
certificate.
In Mumbai, the Bombay Electric
Su p p l y Tra n sp o rt (BEST)
sends sms alerts to travellers
on expected time of arrival of
buses. Some LPG service
providers too have made the
move to online bookings.
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The 'Aadhar' card is a great
place to begin with. Once
properly implemented, each
and every citizen of the country
will have all his personal and
financial credentials mapped to
a unique number.
If all local bodies, state governments, service providers like
banks, blood banks and hospitals adopt technology, it will
result in the exchequer saving a
lot of the public's monies.
Some cities are taking the lead.
Surat, for example, has an online water quality monitoring
system; Greater Hyderabad
uses GPRS to track solid waste
management. In fact, maintenance of parks and street lights
is done with the help of citizens,
who send pictures via their
mobiles.
The utopian smart city will have
excellent road and rail network,
clean water supply, hygienic
sewage and waste management systems, equal distribution of power/energy, transportation that is smart and fuelefficient, pollution levels that
are under control, local bodies
and government that is operational on all levels and transparent. All this should be at the
click of a button and no conditions should apply.
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Real Estate Investment – Don't Ignore the Data
VIEWPOINT
Being euphoric about
one's residential real
estate investments may
sound fairly justified.
While intending buyers
decry the rapid rise in
real estate prices,
investors are on Cloud
Nine. It's actually quite
interesting to note how
the same people who
first complained about
how expensive homes
in India have become
go on to exult about
how nicely their
properties are
appreciating once they
have bought them.
This fact is quite interesting from
a human psychology point of
view – however, we are not
discussing psychology but real
estate. The simple fact is that
investment into residential real
estate is today the wisest route
that a retail investor can take.
Most people do not ask for
relevant statistics or a comparative analysis of real estate
against other asset classes.
Nobody denies that hope, faith
and belief are our ultimate
assets, but investment into
assets such as gold, silver, real
estate, equity, bonds and mutual
funds should be done with the
head as well as the heart.
By Om Ahuja
Chief Executive Officer at
Jones Lang LaSalle
Residential Pvt Ltd.
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Show Me The Data
When it comes to equities,
bonds, commodities and currencies, one can rely on global
trends and domestic data to take
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investment decisions. Decoding
data and trends into an investment strategy is the very basis of
success in all asset classes.
However, when it comes to real
estate – the largest and most
preferred investment asset class
in India – smaller investors seem
to rely almost exclusively on
hope, faith and belief.
The information available to
such buyers in India is usually
fragmented, and its reliability for
providing indications on ROI
comparable to that of a satellite's
monsoon predictions.
Data points are crucial, but they
become relevant only when they
are backed by ground intelligence and based on multiple
parameters. For instance, an
interesting picture emerges
when one considers how India's
young population is driving the
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consumption story. This story
has, in fact, been driving most of
the domestic business sectors
for the whole of the last decade.
Hyderabad, Chennai, Pune and
Gurgaon have taken lead positions and are all set to overtake
Mumbai and Delhi.
Cars And Property – Two
Faces of Consumption
In this light, let us consider the
automobile market, which is
certainly 'driven' by young,
aspirational and demanding
consumers. There are striking
points of comparison between
the automobile and residential
property sectors. Volumes,
features and price points are key
similarities in both.
IT-centric cities like Bangalore,
Hyderabad, Pune – and to an
extent Chennai – are now
emerging as whole new residential real estate propositions. IT
companies there are expanding
their campuses dramatically.
Recently, WIPRO announced
the imminent launch of their new
facility and headquarters of
approximately 2.5 million square
feet in Bangalore.
Sales in both sectors depend on
the right sizes, configurations
and price tags of the products. A
reduction in the cost of borrowing – read interest rates on loans
– has a direct impact on the
buying patterns and trends in
both sectors.
This facility will augment their
existing campus, which already
employs over 31,000 people.
Trends and data points suggest
that dynamics in these cities will
be very different in the next few
years.
Back To Real Estate
Most research reports highlight
factors such as over-supply and
low absorption. Many find this
worrying and take a cautious
approach. Volume and supply
trends differ from location to
location, and market trends vary
between cities. In other words,
there is no way to generalize
when it comes to property
investment viability.
With inflation and construction
costs moving northwards, the
price trends are changing
dramatically.
The graph clearly indicates that
supply trends in real estate are in
a state of flux. The supply of
residential properties priced
below `3000/sq.ft. is reducing
markedly. From 43% in Q4 of
2009, supply in this segment will
come down to 8% in Q4 2013.
Meanwhile, supply in the price
range of `5000-10000/sq.ft. is
expanding.
On the surface, aspirational and
affordability levels are driving
such trends. However, smart
residential property investment
will mean identifying the right
products priced below
`4000/sq.ft. in key growth cities,
as these are the best options. In
cities like Bangalore,
Hyderabad, Chennai, Pune and
Gurgaon, one can still find good
residential projects in this price
segment for long-term investments and appreciation.
The time-related value of money
and inflation are two key parameters that one needs to take into
consideration. A careful study of
the graph above and factors in
the growing population, it is easy
to see that intelligent residential
real estate investment in India
will definitely pay off over the mid
to long term.
Cities with a high level of job
creation continue to see high
volumes of residential real
estate supply and absorption.
Cities with few or no economic
drivers to spur the growth of
employment fall behind, no
matter what other factors seem
to work in their favour. Earlier,
Mumbai and Delhi attracted the
most talent from rural areas.
Today, cities like Bangalore,
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ALL ABOUT HOMES CORNER
Congratulations for a new
home! Surely, after signing all
the lines and the keys finally in
your hand, you may be breathing a sigh of relief. There's no
place like home that puts a
warm smile on your face and
gladdens family and friends.
You now know it's worth
every pleasure to celebrate a
new leg in your life. This calls
for a celebration and what
better than a house-warming
to share all the happiness and
joys of a new home.
Do's and Don'ts of House-warming
As you're planning for a housewarming, there are a number of
things you need to plan from
inviting guests, arranging food to
sending invites. It's organizing
which is the real deal, so here are
a few do's & don'ts that will leave
an evergreen memory for all on
that day to remember.
1) Plan & Delegate: Hawaiian
luau's are the best example
where everyone willingly helps
arrange,decorate, invite, cook,
serve and entertain to create that
perfect ambiance of warmth. The
Aloha spirit and 'Ohana' that
comes together, leaves you as
the host to soak in everything
special about this moment of
celebration.
2) Go Green & Save: When it
comes to any celebration, the
host often brings out the best
crockery and cutlery that's the
pride of a home maker. Then
again, things like paper plates,
recycled napkins, finger foods
12
their roots proudly and stay
connected to their place of
origin.
The times have changed
and so has the attitude of
people towards home
décor. Previously, the
saga of home decoration
which included curtains,
accessories, artistic
elements were
completely in the hands
of women. But these
days, men have stepped
in this zone and want to
customize their space
with unique themes.
etc. all add an eco-friendly feel to
the party and at the same time,
inspires others to make a positive move. Not forgetting fresh
fruit juices, lemonades or infused
teas that are really great and
healthy. Think about natural
lighting or CFL (compact fluorescent lights) that are really great
energy savers.
3) Theme based Party: Theme
based parties allow you to
explore your creative genius to
innovate and bring out the lover,
artist, or musician in you. It could
be a traditional Dawat e Khas or
a Chaat and Chatorey Fest.
From Bollywood to Desi-Dehati
you could play with colours and
shades, mix and match a riot of
food, art music and what not to
liven up the event. A modest
garden party for an outdoor feel
with a pond or pool, potted plants
and hanging gardens with
fragrant flowers, small garden
tables could also be something
fantastic.
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4) Give-aways: The best thing
for people to remember about
you and your house-warming are
'give-aways.' The easiest gifts
can be sourced from household
articles to DIY kits that come in all
shapes and sizes and an even
better way to put them to use is
create nifty take away gifts like
decorated keepsakes or
mementos to handy things like
home grown greens and fruits to
colourful wall hangings and
posters.
House-warmings are a fun way
to break the ice betweens family,
friends, new neighbours, people
who live down the hall or lane.
The joie de vivre continues into
lifelong friendships and builds
trust that grows beyond walls,
gardens & boundaries. Housewarmings are the best place to
shine in front of your guests,
making them feel special and
always welcome into your new
home. Congratulations, once
again!
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HOME
DECOR
TRENDS
2013
While color continues to find
expression in the modern home
interiors, 2013 will see it as a
time to attain the right balance
and tune in to a soulful harmony.
Herein, the vibrant shades will
be placed against a contrasting
palette to be at peace with
oneself and mother nature.
Green, yellow and brown will
continue to dominate the color
chart in home décor trends of
2013.
Being a year dedicated to environment, 'nature' will be heartily
welcomed inside homes in the
form of houseplants, feathers,
floral prints and kitchen accessories.
There have been various trends
like Mughal mania, Mediterranean soul, Color fusion which
have redefined the concept of
home décor in 2012. This year is
more about individuality and
attaining that sublime balance
between man and environment.
So, whichever trends you are
going to follow in 2013, keep in
mind the aspect of being environmentally responsible.
Conservation, convenience and
cost efficiency will play a key role
in defining the trends of home
décor 2013.
Eco-friendly wallpapers have
emerged as an 'in' thing. More
and more people are looking
forward to this trend and make
their space environment friendly.
Bamboo flooring is also increasing in popularity and first on the
list of responsible citizens.
Many families like to bring the
rich ethnic touch to their abode.
They use different motifs like
tribal art, Rajasthani paintings,
traditional toran, artistic
tabletops and lamps to reflect
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ALL ABOUT HOMES CORNER
India's Top
Eco-Green
Metros
Rapid urbanization,
that’s what India is all
about today! The everincreasing population
and a bridge dividing
the rural and urban has
depleted India’s green
cover beyond the
natural or desired limit.
Even in such extreme
scenarios, there have
been a few treasure
troves including some
major metros who have
taken measures to build
and maintain a green
environment.
Let’s have a look at the top 5
metros who’ve shined bright and
green in India.
Chandigarh: Chandigarh has a
reputation that precedes itself
with an integrated urban greenery plan. It is the only planned
geen city in India, postindependence. Over 38% of its
area is covered with trees like
Banyan and Eucalyptus, Asoka,
Cassia, Mulberry and several
others. Chandigarh owes its
green status to its wellmanicured lawns and gardens
across educational institutes.
For more such insightful articles, please visit
www.allabouthomes.co.in
14
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Delhi: The green hands of the
nation’s capital have forced it to
be one of India’s greenest
achievement. The herculean
task was carried out during the
2010 Commonwealth Games,
helping it increase the green
cover beyond 20% of its area.
Delhi boasts of a host of trees
that have not only checked its
infamous pollution levels but at
the same time turned it into one
of the greenest capitals of the
world.
Bhopal: The heart of India is
indeed green and with Bhopal at
its centre, the city of lakes is an
e c o - l o v e r ’s p a r a d i s e . T h e
Vindhayas and Van Vihar are
Bhopal's eco oasis of greenery
and have taken the burden off
the Bhopal gas tragedy for many
nature lovers.
Jamshedpur: A thriving symbiotic relation between green &
steel is what truly makes
Jamshedpur an ‘Eco-steel city.’
The Dalma Hills & Dimna Lake
combined with verdant green
spots like Jubilee Park and
Jayanti Sarovar are blessed with
sheer natural beauty. One of the
best kept secrets of Jamshedpur
is its recycling and water treatment plants. They have been a
constant encouragement to
sensitize and drive the population towards greener living.
Thiruvananthapuram: The
Mahatma called it the ‘Evergreen City.’ Being God’s own
country, Thiruvananthapuram is
built on 7 hills and surrounded by
serene and calming backwaters.
The coast of Kollum adds to the
beauty of this paradise for
tourists and locals alike. 'Nature’s Emerald' is what best
defines Thiruvananthapuram.
Bangalore: ‘Garden City,’ 'Tech
City,' call it by whatever name
you wish, this evergreen metro
has gardens everywhere along
with rampant development. It
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has seen its green cover vanishing, with flyovers and infrastructure coming up instantly. Never
one to give up, Bangaloreans
are mounting a green attack
over the city with ‘I own a tree’ as
the motto. Corporates together
with NGOs are doing their part to
preserve Bangalore’s green
heritage.
Nagpur: ‘Orange City’ is
Maharashtra’s biggest and
greenest metro. It boasts of one
of India’s biggest teak plantations and is blessed with rich
forested beauty. Nearby, the
quarry around Adasa’s famous
Ganesh temple is now a green
oasis. Nagpur has slowed down
its otherwise efforts to go green
and conservationists estimate
close to 25 years it will lose its
green cover to redevelopment
and tarring of roads.
Gandhinagar: A green feather
in its hat has Gandhinagar
shining the brightest with 32 lakh
trees for its 1.5 lakh population. It
has such variety of trees with 35
species including neem,
gulmohar, banyan, pipal, mahua
and rhine. Gandhinagar in true
sense has enriched the green
space and led an example for
many others to follow.
With a little foresight and some
much needed coercion by
everyone, to actively get
involved, 'Go Green' as a phenomena we believe will make
India a rich and green country
again. At any rate urbanization
isn’t going to slow down and so
shouldn’t our efforts to conserve
nature for our future children and
grandchildren. India was evergreen and forever will remain
green.
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ISSUE 6
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VOLUME II
15
ALL ABOUT HOMES CORNER
CREATIVE
WALL
DECOR
IDEAS
If you're tired of the pale, old,
boring wallpapers, here are
some cool interesting wall décor
ideas you could explore to bring
life and vibrancy into your personal space.
Reflective Glory – Mirrors
You can use mirrors to create a
splendid style statement. They
don't just make a space look
bigger, but even double beautiful
views and invite the accompanying chi that comes with them. As
per Feng Shui, round, oval or
square mirrors should be
mounted or placed in the southeast area of your home. This will
attract positivity into your home
ambiance. You can either place
one huge designer mirror on the
wall or use it along with other
décor elements to create a
harmonious balance.
16
Chalk it up - Chalkboards
Here's another interesting
way to bring creativity into
your everyday life - chalkboards! You can use this
board for almost anything
you like; i.e. writing an
inspiring quote, wishing
family members on a special
day, birthday messages or
reminding yourself of an
important date or meeting.
Other than the regular black
or grey chalkboards, you
can also go for pretty, multicolored chalkboards to add
a pop of color to your
library and kids' room. Let
the magic of words flow!
A QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING skylAr
Light up your space Candle-holders
Bring glow and warmth to your
bedroom or living room with this
artistic candle-holder. They
make for an attractive décor
element and help you dwell in
old-world charm and glory. You
can choose from vivid designs
like round, square, leaf-shaped,
peacock-inspired, Mughal motifs
or florals and can place them
singularly or in clusters. Make
sure you don't miss out on the
scented candles as they can
transform your room into a
refreshing and relaxing haven.
Try it out!
Whatever you may choose to
add to your space, in terms of
light and color, see to it that it
befits your personality!
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MAY 2013
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ISSUE 6
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VOLUME II
TATA HOUSING IN MEDIA
Tata Housing performs Bhoomi Poojan for its Premium
Residential Project ‘Ariana’ in Odisha
Tata Housing
recently performed
the bhoomi poojan
of Ariana,
Bhubaneswar’s first
Integrated
Residential Complex,
at Shankarpur. The
bhoomi poojan
marked the
commencement of
construction of yet
another promising by
Tata Housing. The
project will comprise
of 1 to 3 BHK units
and is being
developed in
association with
Bhubaneswar
Development
Authority (BDA).
The puja ceremony was performed by top officials from
Ta t a H o u s i n g a n d
Bhubaneswar Development
Authority (BDA)
18
Tata Housing’s GURGAON GATEWAY project
over-subscribed by 20 times
Company received bookings worth `400 Crores in one day
Tata Housing has announced
the outstanding oversubscription to its newly
launched project - Gurgaon
Gateway. For the first time in
the history of India’s real estate
industry, Tata Housing introduced a unique strategy of
selling its units through an IPOstyled concept by floating a
range of Basic Sales Price in the
market, from `9,000 psf to
`11,000 psf.
Speaking on the occasion, Mr.
Brotin Banerjee, MD & CEO,
Tata Housing, said,
“Bhubaneswar today is a center
of economic importance in this
region. It is an emerging IT hub;
the boom in the metals and
metal processing industries has
made it one of the fastest developing cities of India in recent
years. It is Tata Housing’s
endeavor to provide luxury
home solutions to those looking
for modern eco-conscious
residences. Ariana is part of an
integrated township, which is
nestled in green open spaces
and luxury.”
Ariana has been crafted by
international architects, Woods
Bagot, the master plan has been
designed as a horizontal leaf
expression with contiguous
green area running along the
whole complex; thereby maxi-
A QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING skylAr
mizing the views and ventilation
for its apartments. Spread
across 12 acres of sprawling
greenery and encircling large
water bodies, the IGBC-certified
master plan of Ariana marries
both nature and sophistication,
and blends contemporary styles
with the local culture.
Acceptance of Expression of
Interest (EoI), along with a
booking amount of `10 Lakhs,
for the first phase consisting of
200 units started on 11th February and was closed on 28th
February. During this period,
Gurgaon Gateway was oversubscribed 20 times at the prelaunch stage, with an astonishing 2172 application forms. The
allotments will be made through
a software generated, externally
order booking worth `400 crores
in a single day.”
audited, random selection
process, ensuring fair and
transparent allotment process.
Post the allotment process the
customers will be given a choice
to select an apartment of their
preference.
Gurgaon Gateway is an epitome
of luxury. Strategically located in
sector 113 and endowed with
unique concepts of vertical
greens and sky gardens, this
new gateway aims to provide a
perfect ambience to match highend lifestyles. With the best inclass specifications and world
class amenities, a home at The
Gurgaon Gateway paves the
way for an abode in the lap of
luxury. The exquisite cluster of
towers is spread across 28 acres
of land, located on the Dwarka
Expressway. The ultra-luxury
apartments range from 2 and 3
BHK homes of 1550 sq.ft. to
2300 sq.ft., along with penthouses. Each building has been
designed to have wings of varied
heights, therefore giving a
beautiful definition to the
Gurgaon skyline.
Commenting on the
announcement, Mr.Brotin
Banerjee, MD and CEO, Tata
Housing, said, “This overwhelming response to Gurgaon
Gateway assures us that there is
a demand for quality homes in
the market, despite contradictory speculation. The sale, held
via our innovative IPO-styled
strategy witnessed interest from
a wide base of customers from
across India and abroad. A
process of externally-audited
and random selection through
software was implemented for
the first time for a premium
segment in the Real Estate
Category and we generated an
The project has community open
spaces, jogging track, children’s
playing area as part of this
premium township. A fresh,
green, stylishly landscaped
environment makes Ariana an
oasis of calm away from the
hubbub of the concrete jungle.
The design integrates the
surroundings seamlessly and
the landscaping lets residents
interact with nature without
disturbing it.
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MAY 2013
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ISSUE 6
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VOLUME II
A QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING skylAr
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MAY 2013
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ISSUE 6
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VOLUME II
19
CORPORATE OFFICE:
TATA Housing Development Co. Ltd.
12th Floor, Times Tower, Kamala Mills, Compound
Senapati Bapat Marg, Lower Parel
Mumbai - 400013
Tel: +91 22 6661 4444
Fax: +91 22 6661 4452
www.tatahousing.in
For any comments, suggestions or queries on this newsletter,
please contact Vikram Kharvi, Manager Marketing Communications at
[email protected]
© Copyrights 2013. TATA Housing. All rights reserved.
Credits: www.milagro.in