Monthly SunPass Transponder Sales
Inception to June 2012
This graph shows the monthly SunPass transponder sales since inception. The significant
increase in transponder sales during March 2004 is attributed to the cash toll rate increase
implemented on the Turnpike system. A similar spike in sales in January 2007 is due to a oneday, half-off promotion in celebration of Turnpike’s 50th anniversary. The successful launch of
the Mini Tags in July 2008 boosted the total sales to nearly 76 thousand that month. The
addition of Mini Tags has increased the average total monthly sales of transponders by fifty
percent. Also, the implementation of All-Electronic Tolling on the HEFT starting February 2011
has significantly boosted transponder sales, as well as the June 2012 toll rate increase.
SunPass Participation by Month
FY 2011 and 2012
82%
80%
Participation
78%
76%
FY 2012
Average = 79%
74%
72%
FY 2011
Average = 76%
70%
68%
66%
64%
Jun
2010
Sep
2010
Dec
2010
Mar
2011
Jun
2011
Month
Sep
2011
Dec
2011
Mar
2012
Jun
2012
Toll Revenue by Payment Type
FY 2012
$60
Toll Revenue (in millions)
$50
$40
$30
$20
$10
$0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Month
SunPass Revenues
Non-SunPass Revenues
May
Jun
Turnpike System
SunPass Participation by Region
FY 2012
90%
Percent SunPass Participation
80%
82%
70%
71%
69%
60%
60%
50%
40%
30%
20%
10%
0%
South Florida
West Florida
Central Florida
(Urban)
Central Florida
(Rural)
This graph depicts the average SunPass participation on the Turnpike System by
region during FY 2012. As expected, SunPass participation in the region with mostly
commuters was the highest (South Florida at 82 percent). On the other hand,
SunPass participation in the tourist-oriented rural region of Central Florida was the
lowest at 60 percent.
Select Turnpike Mainline Toll Plazas
Weekday vs. Weekend SunPass Participation
100%
90%
88%
85%
80%
77%
78%
78%
70%
SunPass Participation
81%
80%
75%
75%
74%
72%
72%
65%
64%
64%
60%
71%
70%
65%
70%
67%
62%
59%
55%
55%
50%
53%
40%
43%
30%
20%
10%
0%
Okeechobee
(HEFT)
Lantana
(Ticket)
Golden Glades /
Cypress Creek
(Southern Coin)
Leesburg
(Northern Coin)
Three Lakes
(Ticket)
Deerfield /
Sunrise
(Sawgrass)
Beachline
West
Weekday
Anderson /
Sugarwood
(Veterans)
Lake
Jessup
(Seminole)
Central
(Polk)
Southern
Connector
Extension
Western
Beltway,
Part C
Anclote
(Suncoast)
Weekend
Source: Data obtained from Turnpike Enterprise Finance Office for the week beginning Monday, June 18, 2012.
.
A comparison between average weekday and weekend SunPass participation for a typical
week in FY 2012 at select mainline plazas is presented in the graph above.
As expected, average participation during weekdays exceeds weekend participation at each
of mainline plazas. SunPass participation at the Okeechobee mainline toll plaza, an allelectronic tolling location, reaches 88 percent during weekdays (the highest among all the
facilities) and drops to 77 percent on the weekend. In particular, most of the commuter facilities,
such as Southern Coin System, southern part of the Ticket System (Lantana), Seminole
Expressway and the Veterans Expressway show a large variation between weekday and
weekend participation.
Mainline Toll Plazas – Southern Facilities
Typical Weekday Hourly SunPass Participation
Average Hourly SunPass Participation
100%
90%
80%
70%
60%
50%
40%
12:00 AM
4:00 AM
8:00 AM
12:00 PM
4:00 PM
8:00 PM
12:00 AM
Okeechobee (HEFT)
Golden Glades (Southern Coin)
Cypress Creek (Southern Coin)
Lantana (Ticket)
Source: Data obtained from Turnpike Enterprise Finance Office for the 5-day period beginning Monday, June 18, 2012.
Hourly variation indicates the fluctuations in SunPass participation during a full day (24-hour
period). This graph shows the hourly SunPass participation on weekdays for a typical week
at select mainline toll plazas on the southern components of the Mainline System. These
components include the HEFT, Southern Coin System, and the southern portion of the Ticket
System (Lantana).
As depicted in the graph, SunPass participation on these facilities increased during the
early morning and evening hours. Peak-hour participation at the Okeechobee and
Lantana toll plazas reached 92 and 88 percent, respectively, in the morning. Similarly,
SunPass participation at the Cypress Creek and Golden Glades toll plazas reached 83
percent and 82 percent, respectively, during the morning peak hours. In general, the
morning peak participation at all four toll plazas was higher than the evening peak
participation.
Mainline Toll Plazas – Northern Facilities
Typical Weekday Hourly SunPass Participation
Average Hourly SunPass Participation
80%
75%
70%
65%
60%
55%
50%
45%
40%
35%
12:00 AM
4:00 AM
Beachline West
8:00 AM
12:00 PM
Three Lakes (Ticket)
4:00 PM
8:00 PM
12:00 AM
Leesburg (Northern Coin)
Source: Data obtained from Turnpike Enterprise Finance Office for the 5-day period beginning Monday, June 18, 2012.
This graph shows the hourly SunPass participation on weekdays for a typical week at select
mainline toll plazas on the northern components of the Mainline System. These components
include the Northern Coin System, the northern portion of the Ticket System, and the
Beachline West Expressway.
As depicted in the graph, SunPass participation at the Beachline West Expressway and the
Northern Coin System peaked at approximately 75 and 61 percent, respectively, during the
morning peak hours. While the Leesburg toll plaza showed a significant rise in SunPass
participation during the early morning peak hours, it dropped in the late morning hours and
declined further in the evening. In contrast, SunPass participation remained relatively stable
throughout the day at the Three Lakes toll plaza. This pattern confirms the fact that long
distance travelers and tourists are the primary users of that toll plaza.