bikes
MEDIA KIT 2013/14
ABOUT RAPID BIKES
Rapid Bikes Magazine was created seven years ago when publisher Jeff Ware
saw a gap in the Australasian market for a magazine that featured sportsbikes,
nakedbikes and modified bikes. Jeff is an experienced motorcycle journalist with
a background in road racing and motorcycle mechanics.
So Rapid Bikes was born, offering Australian and New Zealand businesses
a high quality local product to showcase their brands.
Rapid Bikes has a print run of 20,000 per month and is still growing. The
magazine is distributed to over 4,600 retail outlets in Australia and New Zealand
and is delivered to more than 800 bike stores nationally each month.
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bikes
media kit
our CONTENT
50 per cent of the editorial in Rapid Bikes is dedicated to new models with
the remainder being modified machinery and features.
We test the full range of performance and sports touring Japanese, American
and European motorcycles in the market, from sportsbikes to big bore V-twins.
Rapid Bikes is renowned for the most
cutting edge, comprehensive comparison
tests in the world.
Our love of bikes is a common theme throughout
the magazine and sections such
as Reader’s Rides, Legends, Aussie Workshops, My
Shed and Inbox are dedicated to the passion and
obsession of all things on two wheels from the
bikes to the people that build and ride them…
Of course, Rapid Bikes also keeps readers up-todate on industry and custom news and each month
we include a glossy A2 pullout poster .
We are the only large format A4 performance road bike magazine in Australia
and this gives us fantastic presence on the news stands.
OUR READERS
Rapid Bikes is a high gloss perfect-bound title that readers collect and refer to regularly – it is a
considered purchase that is used as a reference tool when working on and modifying bikes,
so your advertising will be re-visited.
Through reader interaction we know that many of our readers dedicate a substantial portion of
their income to motorcycle aftermarket parts and accessories including clothing.
So if you want to reach passionate sportsbike and sportstourer enthusisasts that are constantly
updating, Rapid Bikes is the perfect advertising vehicle for you.
RAPID BIKES ONLINE
rapidbikes.com.au provides readers with daily industry news, online
shopping from our popular range of clothing and merchandise, back
issues, subscriptions, a great forum (advertising available) and more.
rapidbikes.com.au also features bike tests, new products and staff
profiles and is set to expand. With over 3.5 million hits per year and
60,000 individual regular visitors, the website offers advertisers the
opportunity to showcase brands online as well as in the magazine,
reaching your market more effectively (ask our National Advertising
Manager about how you can do this).
bikes
media kit
mechanical data
DOUBLE PAGE SPREADS (DPS)
Trim Size: 420 w x 297 h Bleed: 430 w x 307 h Type Area:
400 w x 277 h
Bleed:
220 w x 307 h
Type Area:
190 w x 277 h
Bleed:
220 w x 155 h
Type Area:
190 w x 135 h
Bleed:N/A
Type Area:
175 w x 125 h
Bleed:
Type Area: 90 w x 270 h
Bleed:N/A
Type Area: 80 w x 260 h
Bleed:
Type Area: 60 w x 270 h
50 w x 260 h
FULL PAGE ADS (FP)
Trim Size:
210 w x 297 h 1/2 PAGE ADS
Horizontal to edges of page
Trim Size:
210 w x 145 h Horizontal within page
Trim Size:
185 w x 135 h Vertical to edges of page
Trim Size:
102 w x 297 h Vertical within page
Trim Size:
90 w x 270 h 112 w x 307 h
1/3 PAGE ADS
Vertical to edges of page
Trim Size:
70 w x 297 h Vertical within page
Trim Size:
60 w x 270 h 80 w x 307 h
Bleed:N/A
Type Area: 1/4 PAGE ADS
1/8 PAGE HORIZ ADS
1/16 PAGE HORIZ ADS
Trim Size:
Trim Size:
Trim Size:
90 w x 30 h
Type Area:
544 w x 369 h
90 w x 135 h
90 w x 65 h
POSTER
Trim Size: Bleed:
564 w x 389 h 576 w x 401 h
All material must be supplied as either hi res jpeg or pdf at no less than 300 dpi in CMYK colour format. Fonts in pdf files must be embedded.
Magazine advertising
Advertising rates for Rapid Bikes are as follows (GST not included)
Size
Casual
4x
DPS
FP
½ Page
$3,360$3,080
$1,320$1,210
$ 660
$ 605
8x
$2,800
$1,100
$ 550
Early Right Hand Placements may incur 15 per cent loading and are subject to availability
Premium Positions
Inside Front Cover$1,650
Inside Back Cover$1,452
Outside Back Cover$1,650
Positions are subject to availability
Broken Space Advertisements
Size
Casual
4x
8x
1/3 V
¼ Square
1/8 horiz
1/16 horiz
$
$
$
$
$
$
$
$
$
$
$
$
528
396
188
132
484
363
173
121
440
330
157
110
Poster A2
Single Sided$1,550
Double Sided$3,000
online advertising
Advertising rates for Rapid Bikes Website are as follows (GST not included)
Top Banner Advertising
trimsizeformat
1x
620 pixels w x 90 pixels h
$250 per month
75 Kb
Flash/Gif/Jpeg/Png
bikes
media kit
Advertising Schedule 2013/14
Issue
Ad Booking
Deadline
AD COPY CLOsE
COMP MAT DUE
ON SALE
#79
December 14, 2012december 14, 2012december 28, 2013february 6, 2013
#80february 1, 2013february 1, 2013february 15, 2013march 20, 2013
#81march 15, 2013march 15, 2013march 29, 2013may 1, 2013
#82april 26, 2013april 26, 2013may 10, 2013june 12, 2013
#83june 14, 2013june 14, 2013june 28, 2013july 31, 2013
#84august 2, 2013august 2, 2013august 16, 2013september 18, 2013
#85september 13, 2013september 13, 2013september 27, 2013october 30, 2013
#86novemeber 1, 2013november 1, 2013november 15, 2013 December 18, 2013
Knee downnovember 15, 2013 november 29, 2013november 29, 2013february 12, 2014
annual #1
#87december 6, 2013december 6, 2013december 20, 2013february 5, 2014