uAsked F.A.Q.
XMPie e-Mail Service
Experience convenience, peace-of-mind and
affordability with integrated email delivery and
tracking from XMPie.
Why is XES the right choice for
reliable email delivery?
XMPie®, in partnership with ExactTarget®, a leading global email
service provider, has built a best-of-class solution for delivering
targeted, personalized email messages, fully integrated with all
other elements of an XMPie-driven variable data campaign.
The XMPie e-Mail Service (XES) integrates the ExactTarget
back-end technology for commercial-grade email delivery
with the PersonalEffect® platform to give customers an endto-end solution for creating, sending and reporting on email
communications. This seamless integration ensures email
messages are properly managed and delivered by handling
unsubscribe and opt-out requests, in addition to CAN-SPAM Act
compliance, and by expertly avoiding spam filters, blacklists
and other delivery barriers. XMPie’s unique use of ExactTarget’s
technology also allows for sending emails that include
sophisticated elements, such as content layers, personalized
images (via XMPie’s uImage®), and much more.
Signing up for this service is quick, simple and affordable, and is
available to any XMPie customer with a PersonalEffect e-Media or
PersonalEffect Cross Media server.
Learn more about the full line of XMPie products.
Visit www.xmpie.com or call (212) 479-5166.
uAsked F.A.Q.
XMPie e-Mail Service
Getting Started
Q What is an Email Service Provider (ESP)?
A AnemailEmaildelivery
Service Provider (ESP) specializes in high-volume
and provides a series of value-added
services like tracking and reporting, while simultaneously
helping the sender stay off spam blacklists.
Q How does an ESP keep me off spam blacklists?
A Typical
email clients, such as Outlook, AOL, and Gmail, are
not designed for email blasts. By using them to send mass
emails, you might find yourself, or your entire company,
listed as a spammer and blocked. If that happens, not even
legitimate business email will get through. By contrast,
an ESP is typically pre-approved by Internet Service
Providers (ISPs) as a legitimate business and, rather than
blacklisted, is often whitelisted by the ISPs, allowing
email they deliver to pass right through spam blockers.
Q How can an ESP provide that service?
A Anto ESP
sets terms and conditions with their customers
ensure compliance with various legal restrictions and
best practices. By ensuring that customers follow rules set
forth in legislation, such as CAN-SPAM, an ESP can ensure
that email they send can pass through spam blockers.
Q What
kinds of tracking and reporting
services does an ESP provide?
A Ansent,ESPopened
can typically track email statuses, including
and bounced for each recipient. This
is invaluable information for the marketer who is
interested in response rates, ROI and other metrics.
Q Do I need to use XMPie as an ESP?
A No.built-in
Out-of-the-box, the XMPie PersonalEffect software has
support for the XMPie e-Mail Service (XES) and
creates a complete, simple-to-use solution for delivering
personalized email. PersonalEffect also comes with an
integration to ExactTarget, giving customers who already
use ExactTarget a simple way to leverage their existing
service. Lastly, XMPie also gives customers the ability to
write their own integrations using our APIs and SDKs, which
enables users to connect to nearly any ESP of their choice.
Q Why should I use XMPie as my ESP?
A XMPie
leverages ExactTarget, a powerhouse in the ESP
marketplace, as the backbone for this service, and
provides that service at highly-competitive rates. By
using XMPie as the ESP, customers can experience a
single-source provider, avoiding the need to contract
and integrate with third-party ESP services.
Capabilities
Q Ithey
see customers can set up additional accounts — what are
used for, and why would I want them?
A Separate
sub-accounts prevent actions against one subaccount from affecting other sub-accounts. For example,
if one of your customers inadvertently violates the terms
of service due to a high bounce rate or spam complaints,
then other customers on a different sub-account remain
protected.
Q Areincrease
there other ways that the XMPie e-Mail Service can help
deliverability rates?
A Yes.address,
With XES, you can optionally purchase a private IP
which will allow you to build up your own email
“reputation.” Private IPs further isolate accounts from being
affected by the activities of other accounts. Lastly, XES also
offers a Sender Authentication Package that includes a
number of options to maximize email deliverability.
Q Does XES include tracking and reporting?
A Yes.to track
XES customers can use XMPie PersonalEffect Analytics
important email metrics, such as bounce rates,
opt-outs and open rates. Additionally, because the
XMPie platform is a fully-integrated solution, campaign
information, recipient information, and response activities
across all other media channels can be used when tracking
and analyzing campaign performance.
uAsked F.A.Q.
XMPie e-Mail Service
Usage
Q How do I sign up for this service?
A Visit
www.xmpie.com/emailservice to learn more
about the service and find out how to sign up.
Q How does the XMPie e-Mail Service plan work?
A There
are five annual plans to choose from based on the
volume of email you expect to send. Each plan includes
a bundle of email, which can be used throughout your
12-month contract, and additional email can be purchased
anytime at a low, fixed flat rate based on your plan level.
Q What if I try to send more email than I have credits for?
A Tooverages,
accommodate last minute situations or unforseen
XES allows you to send more email than your
annual plan provides. However, you may only send up
to 50% more email than your annual plan specifies. For
example, if you have a Professional plan, which comes
with 12,000 email credits per year, you may only exceed
this quantity by 6,000 email credits. You will be billed for
these overages at the per-email credit rate for your plan.
Q How am I notified when going into overage?
A Youallotment,
will be sent an email when you first go over your
and again near the end of your annual contract.
Q What
if I know up front that I need to send more
messages than my service plan allows?
A Atatanythe time,
you may purchase additional email credits
low, fixed flat rate specified by your plan
level via the online XES store. These pre-purchased
credits do not count against your 50% overage.
Q What are my payment options?
A Two
payment options are available to XES subscribers;
either credit card or purchase order (PO). Credit cards can
be used to purchase any plan; however, a PO may only
be used for the Professional, Premier or Platinum plans.
Q How does billing work for customers using a credit card?
A Customers
purchasing with a credit card will pay for the
annual plan up front, and be able to use their card to
purchase additional email or add-ons at any time. Any
overage email will be billed at the end of the contract.
Q How does billing work for customers using a purchase order?
A Customers
using a purchase order must submit a blanket
PO between 2 to 3 times the value of the plan they are
purchasing. The initial purchase, including the annual plan
and any additional email credits or add-on options, will be
invoiced immediately. The remaining balance on the PO
will be used to create a budget center for future purchases.
Additional purchases made against a PO budget center will
be invoiced monthly.
Visit www.xmpie.com/emailservice or contact your sales
representative for more information about using a PO to
purchase XES.
uAsked F.A.Q.
XMPie e-Mail Service
Growth
Q Can I upgrade to a higher service level?
A Athigher
any time during your current contract, you may upgrade to a
plan. Upgrades are treated as a new contract, so you will
need to purchase the new plan, plus that plan’s email bundle. Your
current email balance will be rolled over to the new plan.
Q Do I have to purchase the optional add-ons when I sign up for XES?
A No.yourYoucontract
may purchase the deliverability add-ons at any time during
via the XES store; however, add-ons are active for
one year from date of purchase.
Five Reasons to Use the
XMPie e-Mail Service
You want to send highly-personalized email as part of a cross-media campaign.
A single, fully-integrated solution simplifies deploying and managing multi-channel communications.
Your customers require detailed reporting about deliverability, as well as recipient information and response activities.
Staying off blacklists and increasing email deliverability is a critical requirement.
Flexible service plans and low, fixed flat rate email costs enable you to scale to meet your customers’ needs.
Platform
Q Which
XMPie product do I need in order
to sign up for this service?
A This
service works with PersonalEffect e-Media and
PersonalEffect Cross Media versions 4.5 and higher.
Q Do I need to install anything on my server?
A No.uProduce
Customers only need to activate the service on the
server with the credentials they receive after
Q How do I manage our XES account?
A Asstore.
an XES customer, you will have access to the XES online
The XES store allows you to view your available
email credits, purchase additional email credits, manage
your account, purchase additional email accounts or other
optional add-ons, as well as other account related tasks.
signing up for the service.
XMPie, A Xerox Company 767 Third Ave New York, NY 10017 Tel: 212-479-5166 Fax: 212-479-5177
© 2011 XMPie®. All rights reserved. XMPie, PersonalEffect and uImage are registered trademarks of XMPie. All other names are property of their respective owners.
FAQ.XES US EN 11-20-11